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20090713-NEWS--0016,0017-NAT-CCI-AN_-- 7/8/2009 2:07 PM Page 1

16 • JULY 13, 2009 KOREA, INDIA,, CHINAINDIA FUTURE PRODUCT

Koreans, other Asians climb U.S. For the 2012 model year, Hyundai plans a seven- sales chart seat crossover that will be based on the HED-5 concept, shown. Rick Kranz [email protected] Glossary Korean automakers now account What do the styling terms mean? for more than 7 percent of vehicles ■ Freshen: Sheet metal sold in the . untouched; may include new And the importance of Asian au- grille, fascia, headlights or Hyundai: High-mpg, high-tech tomakers outside is bound to taillights grow. India’s Mahindra & Mahindra ■ Reskin: Minor changes Kathy Jackson version, called R-Spec. Sales begin [email protected] Ltd. is scheduled to enter the United to sheet metal later this year. The stripped-down States late this year. Tata Motors, Hyundai has a twofold goal: Become model is lighter and $3,000 less ex- ■ Restyle: Extensive changes which owns Jaguar and , to interior and exterior; all the fuel economy leader in the United pensive than the nonracer base wants to bring its tiny Nano here. sheet metal is replaced States by 2015 and show technological Coupe. While the initial excitement about prowess. In the future, R-Spec racing en- ■ Re-engineer: Vehicle’s platform Chinese automakers has faded, one On the schedule for the next three The 2010 Genesis Coupe takes aim at hancements will be offered in other, or chassis and components Chinese company struck a deal to years are smaller engines, direct-in- Ford’s Mustang and Chevy’s Camaro. unspecified Hyundai nameplates. receive an extensive makeover buy Hummer. jection gasoline engines, hybrids, A freshening is planned for the 2011 to reduce noise, vibration and This week Automotive News begins plug-in hybrids and technol- flect the elimination of such equip- Genesis sedan along with the intro- harshness; and improve its annual future product series, qualities such as ride, ogy. Hyundai calls the fuel economy ment as power windows and door duction of a Hyundai-engineered starting with ’s Hyundai handling, braking and steering initiative Blue Drive; the specific locks. eight-speed automatic transmission. and and India’s Mahindra. models will be labeled Blue Edition. The Accent subcompact will be re- A 2 percent boost in fuel economy is ■ Redesign: New platform; new Hyundai is the sales leader of that At the same time, Hyundai is try- designed for the 2011 or 2012 model expected. interior and exterior styling; trio. An example of Hyundai’s grow- ing to go upscale. The Equus, a year. Equus: Hyundai is aiming the Equus engine and transmission could ing confidence is its V-8-powered large, rear-drive luxury sedan with a Small coupe: A new, front-wheel- sedan at high-end BMW, Lexus and be carried over luxury sedan, the Equus, which is V-8, bows next summer. The car, drive coupe will be the spiritual suc- Mercedes sedans. A sticker price of aimed at BMW and Mercedes. U.S. priced around $60,000, is aimed at cessor to the sporty Tiburon coupe, less than $60,000 is expected when sales are expected in about a year. Tata Motors says its bare-bones the BMW 5 series and Mercedes- which went out of production at the sales begin next summer. Sales in Kia will concentrate on exterior de- $2,500 sensation in India, the Nano, Benz E class. end of the 2008 model year. The new South Korea began this year. sign, adapting styling themes on the will be sold here in a few years. The Hyundai’s grand plan is to elevate coupe will be a 2012 model, powered Amenities include a lane departure 2010 Forte Koup to future models. car sold in India does not meet U.S. the automaker’s global image. by Hyundai’s new 1.6-liter four- warning system, adaptive cruise con- Judging by media praise of the Forte regulations, so don’t expect a $2,500 “We want to show our technology cylinder engine. trol, heated steering wheel and a rear Koup and the Soul, the ’s U.S. price here. and improve our image, not neces- Elantra: The Elantra small car will seat that massages the passenger’s styling studio seems to have found The Korean presence could in- sarily make money on hybrids,” said offer a Blue Edition for the 2010 mod- back. A built-in cooler keeps bever- the groove Kia has been seeking. crease in a few years because of an Yang Woong-chul, r&d president at el year. A redesign is planned for the ages cold. Mahindra’s goal is less lofty but am- American brand: Saturn. Roger Hyundai-Kia Motors. “We want to get 2012 model year. The Equus was developed on the bitious. Late this year, its compact Penske plans to buy Saturn and stock people to drive our cars. We need to Sonata: The Sonata mid-sized rwd Genesis sedan platform; the pickup goes on sale here, extensively the brand with vehicles from General get people to the dealerships. sedan will be the first Hyundai vehi- wheelbase was stretched 4.3 inches. re-engineered. A drawback could be Motors for now and from South Ko- “We want to be the leader in fuel cle to offer the automaker’s hybrid The Equus is 11.4 inches longer than that only one engine will be offered, a rea’s or other au- economy and alternative fuels. powertrain, arriving at the end of a 2010 Mercedes E-class sedan. The pricey turbocharged diesel. tomakers after that.c Hyundai will be seen as a technolo- 2010. The redesigned Sonata goes on Genesis and Equus sedans will share

MODEL YEARS gy-driven brand with things like sale early next year with the au- a 375-hp, 4.6-liter V-8. eight-speed automatic transmissions tomaker’s first direct-injection gaso- Blue-Will: This is the name given to 2010 2011 2012 and telematics. We’re going after line engine, a four-cylinder. Hyundai’s plug-in hybrid concept. HYUNDAI Prius and Volt” with a plug-in, Yang The Sonata may be the first The production vehicle is expected to Accent Blue Edition Accent redesign Small coupe debuts said during an interview at the Hyundai model offered with a dou- draw inspiration from the Blue-Will debuts (or 2012) motor show in April. ble-clutch transmission. concept shown at the Seoul show. Elantra redesign Nearly all of the technology will be Azera: The near-luxury sedan is ex- R&d President Yang says a fuel cell Elantra Blue Edition Sonata redesign, built in-house, he added. pected to be dropped; the timing is model is scheduled to arrive here by debuts hybrid debuts Small 7-passenger Here is a glimpse of Hyundai’s ve- unclear. the end of 2012. The lithium ion bat- crossover debuts hicle plans for the United States for Genesis: The 2010 Genesis Coupe tery will be supplied by LG Chem. Genesis Coupe debuts Genesis sedan freshening the 2010 through 2012 model years. went on sale in February. The rwd car The Blue-Will concept is a sporty Accent: The Accent Blue Edition targets the Chevrolet Camaro and four-door sedan powered by a 152-hp, Tucson redesign Equus luxury sedan debuts debuts for the 2010 model year. Ford Mustang. 1.6-liter four-cylinder gasoline engine, Blue Drive’s mission is to create The Genesis Coupe will be the first mated to a continuously variable Santa Fe redesign models with less content and less Hyundai nameplate to offer weekend weight, resulting in a lower price and racers a performance see HYUNDAI, Page 17 KIA higher miles per gallon. For example, Forte sedan, Koup Rio redesign Possible Kue crossover models will have a lower gear ratio debut and tires with less rolling resistance. A Optima redesign 1 to 2 mpg improvement is expect- Soul debuts ed. Possible Amanti redesign A lower sticker price will re- Sportage redesign (or 2011) Sorento redesign The Equus: Hyundai’s Rondo restyle (or 2012) high-end answer to BMW, Lexus and Mercedes sedans.