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Cheil Worldwide (030000 KS) Publicis’ potential stake purchase to renew attention on enterprise value

Media Publicis’ potential stake purchase will impact shares for some time According to a Bloomberg report published on January 13 th , the French Company Update company Publicis Groupe is considering a tender offer for a 30% stake in Cheil January 18, 2016 Worldwide. While neither side has made an official comment on the report, no corrections have been issued so far and the market is now weighing a potential M&A

deal between the two companies. We believe such speculation will have an impact on (Maintain) Buy ’s shares for some time. The world’s third-largest advertising group, Publicis has a market cap of W15.3tr and Target Price (12M, W) 30,000 gross profit of W12.4tr (based on 2015F forecast), which are, respectively, 6.5 times and 13 times those of Cheil Worldwide. One common denominator between the two Share Price (01/15/16, W) 20,550 companies is Electronics (SEC); Publicis handles SEC’s global media buying and creative businesses (mainly for the US market), while Cheil Worldwide serves as SEC’s Expected Return 46% global non-media agency and full-service agency in Asia (Korea and ).

In terms of growth, Publicis lags far behind WPP (the world’s no. 1 advertising company ) OP (15F, Wbn) 132 and Omnicom (no. 2). In December 2015, the firm lost its Procter & Gamble US media Consensus OP (15F, Wbn) 135 account to Omnicom and its L’Oréal US media account to WPP. Publicis also does not EPS Growth (15F, %) 0.7 have a significant subsidiary operating in China’s fast-growing digital space . Market EPS Growth (15F, %) 21.0 We think Publicis took an interest in Cheil Worldwide because of the latter’s relationship P/E (15F, x) 23.3 with SEC and digital marketing presence in China. In particular, the continuation of the Market P/E (15F, x) 11.0 SEC ad business is likely to be the most important consideration behind the deal. KOSPI 1,878.87 4Q15 earnings likely affected by headwind; China will be key in 2016 Market Cap (Wbn) 2,364 We believe Cheil Worldwide’s 4Q15 earnings were hurt by a temporary deteri oration in Shares Outstanding (mn) 115 Europe, where the November terrorist attacks in Paris likely had a negative impact on Free Float (%) 59.4 marketing activities in the region. Europe accounts for 21% of the company’s revenue Foreign Ownership (%) 24.9 and 13% of its net profit (based on 1Q15-3Q15 figures). Beta (12M) 1.12 52-Week Low 16,450 On the other hand, the company’s China operations likely continued solid growth in the 52-Week High 25,000 quarter, aided by the addition of new advertisers and seasonal peak effects . Looking (%)(%)(%) 1M1M1M 6M6M6M 12M12M12M ahead, the biggest earnings determinant in 2016 will likely be China, which has become Absolute -1.0 10.5 21.2 the company’s largest market , representing 30% of revenue and roughly half of net Relative 1.9 21.9 23.5 profit. With the LTE penetration rate reaching 30%, China’s digital ad market is expanding rapidly, which should benefit the company’s subsidiary Cheil PengTai.

160 Cheil Worldwide KOSPI

140 Reaffirm Buy and TP of W30,000

120 We reiterate our Buy rating and target price of W30,000 on Cheil Worldwide. We believe Publicis’ interest in taking a stake in Cheil Worldwide and the strong growth of 100 China’s digital ad market will bring renewed attention to the company’s enterpr ise 80 value. 1.15 5.15 9.15 1.16

Daewoo Securities CCo.,o., Ltd. FY (Dec.) 12/12 12/13 12/14 12/15F 12/16F 12/17F Revenue (Wbn) 2,365 2,709 2,666 2,835 3,039 3,263 [Telecom Service / Media] OP (Wbn) 126 130 127 132 154 171

Jee-hyun Moon OP margin (%) 5.3 4.8 4.8 4.7 5.1 5.2 +822-768-3615 NP (Wbn) 94 99 102 102 120 132 [email protected] EPS (W) 817 857 883 890 1,040 1,148 ROE (%) 13.6 14.7 13.2 12.0 13.5 13.0 Nu-ri Ha +822-768-4130 P/E (x) 26.4 32.1 19.5 23.3 19.8 17.9 [email protected] P/B (x) 3.1 3.5 2.0 2.1 1.9 1.7 Notes: All figures are based on consolidated K-IFRS; NP refers to net profit attributable to controlling interests Source: Company data, KDB Securities Research estimates

Analysts who prepared this report are registered as research analysts in Korea but not in any other jurisdiction, including t he U.S. PLEASE SEE ANALYST CERTIFICATIONS AND IMPORTANT DISCLOSURES & DISCLAIMERS IN APPENDIX 1 AT THE END OF REPORT.

January 18, 2016 Cheil Worldwide

Publicis’ interest in Cheil Worldwide

Key consideration is SEC business

One thing Publicis and Cheil Worldwide share in common is having SEC as a client. In our view, Publicis’ interest in Cheil Worldwide is attributable to its need to maintain its business with SEC (one of its most important advertisers) and reduce its high sales exposure to the US and Europe.

TableTableTable 111.1. MMMajorMajor ad agency business for SEC and Samsung GGGroupGrouprouproup in the US Ad company Affiliated agency Agency business Cheil Worldwide McKinney Full-service ad agency Iris Worldwide Experimental promotion

Publicis Leo Burnett Creative Starcom USA US media agency

Tapestry Hispanic media agency

Bartle Bogle Hegarty General ads

Rosetta Digital marketing, customer management

Source: Advertising Age, KDB Daewoo Securities Research

Figure 111.1. DetailDetailssss of PublicisPublicis’’’’ potential friendly takeover Figure 222.2. PublicisPublicis’’’’ stock has fallenfallenfallen ononon loss of major advertisers

(EUR) 80 Publicis share price

75 Publicis lost two of its US media accounts in Dec. 2015: - Procter & Gamble 70 -L’Oréal

65

60 Procter & Gamble starts ad agency 55 review in May 2015

50 1/15 3/15 5/15 7/15 9/15 11/15 1/16

Source: Bloomberg, KDB Daewoo Securities Research Source: Thomson Reuters, KDB Daewoo Securities Research

Figure 333.3. PublicisPublicis’’’’ organic growth is slowest among the global Figure 444.4. PublicisPublicis’’’’ revenue concentrated in North America and top threethreethree Europe

(%) Middle 7 WPP Omnicom Publicis East/Africa Latin America 3% 4% 6 Asia Pacific 11% 5 Europe 4 27%

3

2 North America 55% 1

0 2011 2012 2013 2014 2015F

Notes: Based on 1Q-3Q15 average Notes: Based on 1Q-3Q15 cumulative revenue Source: Bloomberg, KDB Daewoo Securities Research Source: Company data, KDB Daewoo Securities Research

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January 18, 2016 Cheil Worldwide

Enterprise value analysis

Samsung business and China digital operations most important to EV

In our view, Cheil Worldwide’s enterprise value lies primarily in its Samsung Group business and China digital marketing operations. Our target price of W30,000 assumes the company keeps its contracts with group affiliates and reflects the operating value of the China business.

Group affiliates, including SEC, contribute 65% of Cheil Worldwide’s gross profit (based on 1Q15-3Q15 figures). Group affiliates are also the company’s biggest shareholder, holding a combined stake of 28.6%.

China has become the company’s largest market, representing 30% of revenue and 49% of net profit. With the LTE penetration rate reaching 30%, China’s digital ad market is expanding rapidly. This should benefit the company’s consolidated subsidiary Cheil PengTai, which ranks third among China’s digital marketing agencies and first among foreign-owned digital marketing agencies. The no. 1, 2, 6, and 7 digital marketing agencies in China are all local companies. The no. 4 and 8 agencies belong to ’s Dentsu Inc. (the world’s fifth-largest ad company), the no. 5 and 9 agencies are part of WPP’s network, and the no. 10 agency is owned by Omnicom. Despite being the world’s third-largest ad company, Publicis does not have a single digital marketer that ranks within the top ten.

Figure 555.5. Samsung GGGroupGroup is Cheil’s biggest advertiser and Figure 666.6. Cheil Worldwide ranks third among ChinaChina’’’’ss digital shareholder marketing agencies

Notes: Sum of stakes held by Samsung C&T Corporation (12.64%), SEC (12.60%), Source: China Internet Weekly (2014), company data, PengTai, KDB Daewoo (3.04%), Samsung Life (special account), and executives. Securities Research Source: Company data, KDB Daewoo Securities Research

TableTableTable 222.2. Calculation of target price using sssumsumumum----ofofofof----thethethethe----ppppartsartsartsarts methodology (Wbn, x, W) Category Valuation NotesNotesNotes Operating value 3,03,03,081 3,0 818181

2016F net profit x Regional contribution based on 2016F net profit

Korea 18 14.2 256 2016F avg. of low-growth global ad peers ChinaChinaChina 54 36.7 1,984 Applied 2016F avg. of Chinese adadad peerspeerspeers US and Europe 22 14.2 307 2016F avg. of low-growth global ad peers Other 26 20.2 534 2016F avg. of total global ad peers Investment asset value 17

Listed stock 4 Closing price as of end-3Q15

Unlisted stock 10 Book value as of end-3Q15

Investments in affiliated firms 4 Book value as of end-3Q15

Total asset value 3,099

Net debt -321 As of end-3Q15 Net asset value 3,420

Number of shares outstanding 115,041 Number of shares issued (‘000 shares) 121212-12 ---monthmonth tttargettarget price (W) 30,000 Rounded Notes: Chinese ad peer group is average of BlueFocus, Advertising, Beijing Tensyn Digital, Zhejiang Huamei Holdings, and Simei Media; Investment in affiliated firms based on consolidated earnings review report; Financial data as of end-3Q15 (2015 audit report not yet released) Source: Bloomberg, KDB Daewoo Securities Research

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January 18, 2016 Cheil Worldwide

Earnings forecasts

Europe setback only temporary; China will be key in the long term

We believe 4Q15 earnings in Europe suffered a temporary deterioration due to the terrorist attacks in Paris. On the other hand, the company’s China operations likely continued solid growth in the quarter, aided by the addition of new advertisers and the growing digital marketing market.

TableTableTable 333.3. Quarterly and annual earnings (Wbn, %) 1Q141Q141Q14 2Q142Q142Q14 3Q143Q143Q14 4Q144Q144Q14 1Q151Q151Q15 2Q152Q152Q15 3Q153Q153Q15 4Q154Q154Q15F4Q15 FFF 201420142014 2015F2015F2015F 2016F2016F2016F Revenue 634 679 602 752 575 743 683 833 2,666 2,835 3,039 Gross profit 171 208 188 225 206 242 237 266 793 950 1,003 Parent 50 73 61 76 52 69 63 77 259 261 259 Overseas 122 135 127 150 154 172 173 189 534 689 744 Gross profit contribution Parent 28.9 35.1 32.4 33.6 25.1 28.6 26.7 28.9 32.7 27.5 25.8 Overseas 71.1 64.9 67.6 66.4 74.9 71.4 73.3 71.1 67.3 72.5 74.2 Operating profit 21 44 23 39 24 42 27 38 127 132 154 OP margin 3.3 6.4 3.8 5.2 4.2 5.7 4.0 4.6 4.8 4.6 5.1 Net profit 14 37 17 35 18 34 18 35 102 104 120 Net margin 2.2 5.4 2.8 4.6 3.1 4.5 2.6 4.1 3.8 3.7 4.0 YoYYoYYoY Revenue 12.4 -4.7 -6.9 -4.4 -9.2 9.4 13.6 10.8 -1.6 6.3 7.2 Gross profit 27.4 8.0 0.8 8.7 20.0 16.0 25.7 18.1 13.6 19.8 5.6 Parent -1.8 -1.9 -7.6 -10.7 4.0 -5.3 3.6 1.7 -5.9 0.6 -0.7 Overseas 45.0 14.3 5.4 22.1 26.4 27.6 36.3 26.4 26.4 29.1 8.0 Operating profit 16.6 -17.1 -31.2 3.7 14.2 -3.4 18.4 -2.2 -2.5 3.8 16.8 Net profit 0.0 15.7 -37.6 15.7 31.4 -8.4 7.2 -0.7 -0.7 2.5 15.4 Notes: All figures are based on consolidated K-IFRS; For advertising firms such as Cheil Worldwide, gross profit reflects net revenue; Net profit is attributable to controlling interests and non-controlling interests. Source: KDB Daewoo Securities Research estimates

Table 444.4. Earning forecast revisions (Wbn, W, %) Previous Revised % chg. NotesNotesNotes 20202015F20 15F15F15F 20202016F20 16F16F16F 20202015F20 15F15F15F 20202016F20 16F16F16F 20202015F20 15F15F15F 20202016F20 16F16F16F Revenue 2,846 3,051 2,835 3,039 -0.4 -0.4 - Revised down Europe revenue estimates Gross profit 956 1,007 950 1,003 -0.7 -0.4 Operating profit 138 158 132 154 -4.3 -2.5 - Reflects top-line revision Net profit 109 123 104 120 -4.6 -2.4 EPS 921 1,044 890 1,040 -3.4 -0.4 OP margin 4.8 5.2 4.7 5.1 Net margin 3.7 3.9 3.6 3.9 Notes: All figures are based on consolidated K-IFRS; Net profit is attributable to controlling interests and non-controlling interests; EPS is based on controlling interests Source: KDB Daewoo Securities Research estimates

Figure 777.7. Paris attacks likely affected marketing in Europe Figure 888.8. NNNewNew advertisers and high growth in China

Source: WSJ, KDB Daewoo Securities Research Source: Company data, KDB Daewoo Securities Research

KDB Daewoo Securities Research 4

January 18, 2016 Cheil Worldwide

Cheil Worldwide (030000 KS/Buy/TP: W30,000)

Comprehensive Income Statement (Summarized) Statement of Financial Condition (Summarized) (Wbn) 12/14 12/15F 12/16F 12/17F (Wbn) 12/14 12/15F 12/16F 12/17F Revenue 2,6662,6662,666 2,8352,8352,835 3,0393,0393,039 3,2633,2633,263 Current Assets 1,5231,5231,523 1,5151,5151,515 1,7081,7081,708 1,9261,9261,926 Cost of Sales 1,8731,8731,873 1,8851,8851,885 2,0362,0362,036 2,1862,1862,186 Cash and Cash Equivalents 317 178 276 388 Gross Profit 793793793 950950950 1,0031,0031,003 1,0771,0771,077 AR & Other Receivables 899 996 1,066 1,145 SG&A Expenses 666666666 818818818 849849849 906906906 Inventories 0 0 0 0 Operating Profit (Adj) 127127127 132132132 154154154 171171171 Other Current Assets 307 341 366 393 Operating ProfitProfitProfit 127127127 132132132 154154154 171171171 NonNonNon-Non ---CurrentCurrent Assets 321321321 402402402 405405405 402402402 NonNonNon-Non ---OperatingOperating Profit 131313 121212 121212 121212 Investments in Associates 5 6 14 15 Net Financial Income 3 5 4 6 Property, Plant and Equipment 101 93 91 90 Net Gain from Inv in Associates 0 0 0 0 Intangible Assets 151 230 224 219 Pretax Profit 140 144 166 183 Total Assets 1,8441,8441,844 1,9171,9171,917 2,1122,1122,112 2,3282,3282,328 Income Tax 38 40 46 50 Current Liabilities 905905905 1,0101,0101,010 1,0811,0811,081 1,1591,1591,159 Profit from Continuing Operations 102 104 120 133 AP & Other Payables 543 602 645 692 Profit from Discontinued Operations 0 0 0 0 Short-Term Financial Liabilities 18 28 28 28 Net Profit 102 104 120 133 Other Current Liabilities 344 380 408 439 Controlling Interests 102 102 120 132 NonNonNon-Non ---CurrentCurrent Liabilities 565656 656565 696969 747474 Non-Controlling Interests 0 2 1 1 Long-Term Financial Liabilities 0 2 2 2 Total Comprehensive Profit 929292 110110110 120120120 133133133 Other Non-Current Liabilities 56 63 67 72 Controlling Interests 91 108 117 129 Total Liabilities 961961961 1,0751,0751,075 1,1501,1501,150 1,2331,2331,233 Non-Controlling Interests 1 3 3 3 Controlling Interests 879879879 827827827 947947947 1,0791,0791,079 EBITDA 160 170 192 208 Capital Stock 23 23 23 23 FCF (Free Cash Flow) 17 -12 132 142 Capital Surplus 118 118 118 118 EBITDA Margin (%) 6.0 6.0 6.3 6.4 Retained Earnings 857 959 1,079 1,211 Operating Profit Margin (%) 4.8 4.7 5.1 5.2 NonNonNon-Non ---ControllingControlling Interests 444 151515 151515 161616 Net Profit Margin (%) 3.8 3.6 3.9 4.0 Stockholders' Equity 883883883 842842842 962962962 1,0951,0951,095

Cash Flows (Summarized) Forecasts/Valuations (Summarized) (Wbn) 12/14 12/15F 12/16F 12/17F 12/14 12/15F 12/16F 12/17F Cash Flows from Op Activities 56 -1 152 162 P/E (x) 19.5 23.3 19.8 17.9 Net Profit 102 104 120 133 P/CF (x) 11.4 13.0 11.9 11.1 Non-Cash Income and Expense 71 79 79 81 P/B (x) 2.0 2.1 1.9 1.7 Depreciation 22 22 22 21 EV/EBITDA (x) 9.5 12.1 10.1 8.7 Amortization 12 16 16 16 EPS (W) 883 890 1,040 1,148 Others 37 41 41 44 CFPS (W) 1,506 1,592 1,732 1,856 Chg in Working Capital -77 -152 -6 -8 (W) 8,704 9,647 10,687 11,835 Chg in AR & Other Receivables 10 -71 -70 -77 DPS (W) 0 0 0 0 Chg in Inventories 0 0 0 0 Payout ratio (%) 0.0 0.0 0.0 0.0 Chg in AP & Other Payables -60 20 40 44 Dividend Yield (%) 0.0 0.0 0.0 0.0 Income Tax Paid ---45 -454545 ---36-363636 ---46-464646 ---50-505050 Revenue Growth (%) -1.6 6.3 7.2 7.4 Cash Flows from Inv Activities -127 19 -46 -48 EBITDA Growth (%) 1.9 6.3 12.9 8.3 Chg in PP&E -36 -10 -20 -20 Operating Profit Growth (%) -2.3 3.9 16.7 11.0 Chg in Intangible Assets -5 -2 -10 -10 EPS Growth (%) 3.0 0.8 16.9 10.4 Chg in Financial Assets -82 -22 -16 -18 Accounts Receivable Turnover (x) 3.0 3.1 3.0 3.0 Others ---4 -444 535353 000 000 Inventory Turnover (x) 0.0 0.0 0.0 0.0 Cash Flows from Fin Activities 130 -159 0 0 Accounts Payable Turnover (x) 3.5 3.5 3.5 3.5 Chg in Financial Liabilities 5 12 0 0 ROA (%) 5.8 5.6 6.0 6.0 Chg in Equity 11 0 0 0 ROE (%) 13.2 12.0 13.5 13.0 Dividends Paid 0 0 0 0 ROIC (%) 24.6 21.1 22.5 24.8 Others 114114114 ---171-171171171 000 000 Liability to Equity Ratio (%) 108.9 127.8 119.6 112.6 Increase (Decrease) in Cash 55 -139 97 113 Current Ratio (%) 168.3 150.0 158.0 166.2 Beginning Balance 262 317 178 276 Net Debt to Equity Ratio (%) -53.0 -39.8 -46.4 -52.4 Ending Balance 317317317 178178178 276276276 388388388 Interest Coverage Ratio (x) 68.8 45.4 42.7 47.4 Source: Company data, KDB Daewoo Securities Research estimates

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January 18, 2016 Cheil Worldwide

APPENDIX 1

Important Disclosures & Disclaimers 222-2---YearYear Rating and Target Price History

Company (((Code)(Code)Code)Code) DateDateDate RatingRatingRating Target Price (W) Cheil Worldwide Cheil Worldwide(030000) 11/24/2015 Buy 30,000 40,000 10/21/2015 Buy 28,000 07/23/2015 Buy 26,000 30,000 06/11/2015 Buy 28,000 04/24/2015 Buy 30,000 20,000 10/24/2014 Buy 27,000 10,000 10/13/2014 Buy 31,000

04/21/2014 Buy 32,000 0 01/09/2014 Buy 34,000 Jan 14 Jan 15 Jan 16

Stock Ratings Industry Ratings Buy : Relative performance of 20% or greater Overweight : Fundamentals are favorable or improving Trading Buy : Relative performance of 10% or greater, but with volatility Neutral : Fundamentals are steady without any material changes Hold : Relative performance of -10% and 10% Underweight : Fundamentals are unfavorable or worsening Sell : Relative performance of -10% Ratings and Target Price History (Share price ( ─), Target price ( ▬), Not covered ( ■), Buy ( ▲), Trading Buy ( ■), Hold ( ●), Sell ( ◆)) * Our investment rating is a guide to the relative return of the stock versus the market over the next 12 months. * Although it is not part of the official ratings at Daewoo Securities, we may call a trading opportunity in case there is a technical or short-term material development. * The target price was determined by the research analyst through valuation methods discussed in this report, in part based on the analyst’s estimate of future earnings. * The achievement of the target price may be impeded by risks related to the subject securities and companies, as well as general market and economic conditions.

Equity Ratings Distribution BuyBuyBuy Trading Buy HoldHoldHold SellSellSell 71.08% 11.76% 17.16% 0.00% * Based on recommendations in the last 12-months (as of December 31, 2015)

Disclosures As of the publication date, Daewoo Securities Co., Ltd and/or its affiliates do not have any special interest with the subject company and do not own 1% or more of the subject company's shares outstanding.

Analyst Certification The research analysts who prepared this report (the “Analysts”) are registered with the Korea Financial Investment Association and are subject to Korean securities regulations. They are neither registered as research analysts in any other jurisdiction nor subject to the laws and regulations thereof. Opinions expressed in this publication about the subject securities and companies accurately reflect the personal views of the Analysts primarily responsible for this report. Daewoo Securities Co., Ltd. policy prohibits its Analysts and members of their households from owning securities of any company in the Analyst’s area of coverage, and the Analysts do not serve as an officer, director or advisory board member of the subject companies. Except as otherwise specified herein, the Analysts have not received any compensation or any other benefits from the subject companies in the past 12 months and have not been promised the same in connection with this report. No part of the compensation of the Analysts was, is, or will be directly or indirectly related to the specific recommendations or views contained in this report but, like all employees of Daewoo Securities, the Analysts receive compensation that is impacted by overall firm profitability, which includes revenues from, among other business units, the institutional equities, investment banking, proprietary trading and private client division. At the time of publication of this report, the Analysts do not know or have reason to know of any actual, material conflict of interest of the Analyst or Daewoo Securities Co., Ltd. except as otherwise stated herein.

Disclaimers This report is published by Daewoo Securities Co., Ltd. (“Daewoo”), a broker-dealer registered in the Republic of Korea and a member of the . Information and opinions contained herein have been compiled from sources believed to be reliable and in good faith, but such information has not been independently verified and Daewoo makes no guarantee, representation or warranty, express or implied, as to the fairness, accuracy, completeness or correctness of the information and opinions contained herein or of any translation into English from the . If this report is an English translation of a report prepared in the Korean language, the original Korean language report may have been made available to investors in advance of this report. Daewoo, its affiliates and their directors, officers, employees and agents do not accept any liability for any loss arising from the use hereof. This report is for general information purposes only and it is not and should not be construed as an offer or a solicitation of an offer to effect transactions in any securities or other financial instruments. The intended recipients of this report are sophisticated institutional investors who have substantial knowledge of the local business environment, its common practices, laws and accounting principles and no person whose receipt or use of this report would violate any laws and regulations or subject Daewoo and its affiliates to registration or licensing requirements in any jurisdiction should receive or make any use hereof. Information and opinions contained herein are subject to change without notice and no part of this document may be copied or reproduced in any manner or form or redistributed or published, in whole or in part, without the prior written consent of Daewoo. Daewoo, its affiliates and their directors, officers, employees and agents may have long or short positions in any of the subject securities at any time and may make a purchase or sale, or offer to make a purchase or sale, of any such securities or other financial instruments from time to time in the open market or otherwise, in each case either as principals or agents. Daewoo and its affiliates may have had, or may be expecting to enter into, business relationships with the subject companies to provide investment

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January 18, 2016 Cheil Worldwide

banking, market-making or other as are permitted under applicable laws and regulations. The price and value of the investments referred to in this report and the income from them may go down as well as up, and investors may realize losses on any investments. Past performance is not a guide to future performance. Future returns are not guaranteed, and a loss of original capital may occur.

Distribution United Kingdom: This report is being distributed by Daewoo Securities (Europe) Ltd. in the United Kingdom only to (i) investment professionals falling within Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (the “Order”), and (ii) high net worth companies and other persons to whom it may lawfully be communicated, falling within Article 49(2)(A) to (E) of the Order (all such persons together being referred to as “Relevant Persons”). This report is directed only at Relevant Persons. Any person who is not a Relevant Person should not act or rely on this report or any of its contents. : This report is distributed in the U.S. by Daewoo Securities (America) Inc., a member of FINRA/SIPC, and is only intended for major institutional investors as defined in Rule 15a-6(b)(4) under the U.S. Securities Exchange Act of 1934. All U.S. persons that receive this document by their acceptance thereof represent and warrant that they are a major institutional investor and have not received this report under any express or implied understanding that they will direct commission income to Daewoo or its affiliates. Any U.S. recipient of this document wishing to effect a transaction in any securities discussed herein should contact and place orders with Daewoo Securities (America) Inc., which accepts responsibility for the contents of this report in the U.S. The securities described in this report may not have been registered under the U.S. Securities Act of 1933, as amended, and, in such case, may not be offered or sold in the U.S. or to U.S. persons absent registration or an applicable exemption from the registration requirements. Hong Kong: This document has been approved for distribution in Hong Kong by Daewoo Securities (Hong Kong) Ltd., which is regulated by the Hong Kong Securities and Futures Commission. The contents of this report have not been reviewed by any regulatory authority in Hong Kong. This report is for distribution only to professional investors within the meaning of Part I of Schedule 1 to the Securities and Futures Ordinance of Hong Kong (Cap. 571, Laws of Hong Kong) and any rules made thereunder and may not be redistributed in whole or in part in Hong Kong to any person. All Other Jurisdictions: Customers in all other countries who wish to effect a transaction in any securities referenced in this report should contact Daewoo or its affiliates only if distribution to or use by such customer of this report would not violate applicable laws and regulations and not subject Daewoo and its affiliates to any registration or licensing requirement within such jurisdiction.

KDB Daewoo Securities International Network

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