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0930 Behererosedale V6 9516 VIEW 1 BE HERE ROSEDALE CENTER | Master Plan | October 30, 2018 WE ARE A POWERHOUSE With over 1 million square feet of retail spanning two levels including Macy’s, JCPenney, the new Von Maur, Revolution Hall, AMC Theatres, 160 specialty stores plus fast-casual and full-service dining… Rosedale Center is the trade area’s most popular regional shopping center. We boast sales in excess of $300+ million ($700+ sales psf) and more than 14 million annual visitors and growing each day. 2 3 VIEW 2 IMAGINE Imagine living in a whole new environment that redefines a better living style... a laboratory of experiences new to the retail scene. A place to come that will alter your life for the better... how you feel, how you shop, how you entertain, how you spend time with friends and family, how you work, how you connect, how you unplug ... in a fun and meaningful way. Hard to envision? Well, you won’t have to imagine for long... look what is coming next at Rosedale. 4 ROSEDALE CENTER | Master Plan | October 30, 2018 VIEW 4 ROSEDALE CENTER | Master Plan | October 30, 2018 Rosedale Center is setting a new standard in retail innovation. 5 VIEW 3 TRANSFORMATION At Rosedale Center, we are creating space into a multi-purpose lifestyle village with uses and connectivity that are new to the market. We are incorporating green space in a part of the country that embraces the outdoors at every opportunity, especially on those magical warm days in the bold north. A place for visitors to stay in a full-service boutique hotel. New grocery shopping for residents with healthy, local choices. 6 ROSEDALE CENTER | Master Plan | October 30, 2018 INNOVATION Rosedale Center will offer exciting new concepts providing unique shopping that can’t be found in typical retail settings. Co-working spaces that provide local businesses and entrepreneurs innovative ways to connect and collaborate. New entertainment venues to enjoy music and special events... all adding up to living better at Rosedale. 7 VIEW 6 CURATED PATH The real trick to making any reimagined space work is its connectivity. We are working with Gensler’s team of experts to reconfigure how people, cars and public transportation move in, through and around the property. Connecting new space with existing space. Offering a reconfigured two-way ring road and easy access parking for shoppers, residents and visitors. Creating a connected span of offerings that entice, inspire and lead you to the next great experience. 8 ROSEDALE CENTER | Master Plan | October 30, 2018 R 6,200 sf Surface Parking 90 sp Fill THE VILLAGE EL 49’-0” + Loading Dock Truck Drive R 6,300 sf Retail Fill 21,000 sf Fill Outline of Parking Deck Above Truck Turn Around Surface Parking R 3,200 sf Stair/Elevator 67 sp The addition of The Village to Rosedale will R 3,600 sf to Retail Above Outline of Parking Deck Boulevard R 2,900 sf Stair/Elevator Truck Drive to Retail Above R 4,400 sf Street Parking Fill East Parking 50 sp 4 Levels - 1,300 sp bring new meaning to the LIVE, WORK, PLAY West Parking R 2,600 sf 4 level -920 sp R 3,000 sf Grocery lifestyle concept. It will reinvent and rejuvenate the 50,000 sf Sporting Goods Restaurant southern side of the property in a refreshing and 24,000 sf 7,500 sf EL 49’-0”+ + EL 49’-0” EL 49’-0”+ Pedway Outline of Parking Deck Above Hotel meaningful way that will provide a strong sense Surface Parking 120-keys 21 sp Surface Parking Surface Parking of place and connectivity to the community. 102 sp 80 sp Surface Parking The Village area will also provide excellent 92 sp Restaurant visibility to Highway 36. LEVEL 1 PLAN 6,000 sf LEVEL 01 PLAN Scale: 1” = 120’-0” 0 60 120 240 ROSEDALE CENTER | Master Plan | October 30, 2018 EL 65’-0”+ LIVE, WORK, PLAY R 6,300 sf 1,600 sf 1,700 sf 1,600 sf 1,900 sf 2,300 sf R 2,700 sf R R R R R 1,000 sf R EL 65’-0”+ Stair/Elevator to Stair/Elevator to Parking Below Parking Below EL 65’-0”+ + EL 65’-0” • 425 luxury residential units R 4,800 sf R 4,800 sf R 6,300 sf 2,800 sf 2,800 sf 2,500 sf 2,700 sf R R 4,700 sf R R R West Parking • Full service boutique hotel 4 level -920 sp East Parking Office Entertainment 4 Levels - 1,300 sp 33,000 sf 33,000sf • 200,000 new retail, entertainment and dining + EL 65’-0” EL 65’-0”+ Hotel • Grocery and services 120-keys • Co-working space with the latest technology advantages LEVEL 2 PLAN • Outdoor gathering space to host year-round events LEVEL 02 PLAN and entertainment Scale: 1” = 120’-0” 0 60 120 240 ROSEDALE CENTER | Master Plan | October 30, 2018 9 AREA VIEW Ramsey Andover Anoka Coon Rapids Lino Lakes Champlin 35W Hugo Blaine 35E 61 Maple Grove THE MARKET Brooklyn Park Mounds View Mahtomedi Stillwater 694 36 NORTH LOOP 51 Ridgedale Center Minneapolis Woodbury Lakes Uptown GRAND AVE IN ST PAUL Trade Area* Minnetonka St Paul 35W Woodbury Population ........................1,562,308 Afton Southdale Center Mendota Heights Richfield Eden Prairie Center Total Households ...........599,899 River Falls Eden Prairie Mall of America 35E Inver Grove Heights Cottage Grove Eagan Average HH Income .....$93,876 Bloomington Median Age .....................45 years Hastings Rosemount Top 75% of Trips 15-Mile Radius 15 Mile Trade Area Population ........................1,888,974 Shopping Centers Rosedale Center Total Households ...........772,981 Average HH Income .....$79,362 Median Age .....................36.2 years Traffic Counts 35W 119,000 cp d *JLL PinPoint Report (powered by Alexander Babbage, 2018) SNELLING AVE. 45,000 cp d COUNTY ROAD B2 W 36,000 cpd 36 86,000 cp d 10 Ramsey Andover Anoka Coon Rapids Lino Lakes Champlin 35W 35E Hugo Blaine 61 5 MILE VIEW Maple Grove Mounds View Brooklyn Park Fortune 500 Companies Mahtomedi Stillwater Minneapolis-St. Paul is home to 19 Fortune 694 500 Companies, the most in the U.S., including: COUNTY RD B2 W 36 NORTH LOOP SNELLING AVE General Mills U.S. BancorpRidgedale Center Minneapolis 51 Target 3M Top 75% of Trips Uptown Woodbury Lakes GRAND AVE IN ST PAUL 5 Mile Trade Area United Healthcare Best Buy Minnetonka St Paul Ramsey Shopping Centers Andover 35W Rosedale Center Woodbury Afton Anoka Southdale Center Mendota Heights Coon Rapids Lino Lakes 10 ChamplinMILE VIEW 35W 35E Hugo Richfield Blaine Eden Prairie Center 61 River Falls Maple Grove Eden Prairie Mall of America 35E Brooklyn Park Mounds View Inver Grove Heights Cottage Grove Education Eagan Mahtomedi BloomingtonStillwater Rosedale Center shoppers are educated: 694 COUNTY RD B2 W — 12 universities and 120,000 students within a 10-mile radius 36 NORTH LOOP Ridgedale Center Minneapolis SNELLING AVE — Over 40% of people within a 10-mile radius have earned a college 51 Woodbury Lakes degree, a figure that is 10% higher than the national average. Uptown GRAND AVE IN ST PAUL Hastings Minnetonka St Paul Rosemount 35W ESRI Woodbury Top 75% of Trips Afton Southdale Center Mendota Heights 10 Mile Trade Area Richfield Eden Prairie Center Shopping Centers Rosedale Center River Falls Eden Prairie Mall of America 35E Inver Grove Heights Cottage Grove 11 Eagan Bloomington Hastings Rosemount THE SHOPPER — Core shoppers include young families with children and Millennials who are fully engaged in the experiential aspects of modern shopping — Is physically active, participating in a variety of sports including: yoga, pilates, backpacking, football, basketball, hockey and soccer — 75% have a wide range of international foods on their shopping lists — 53% prefer fresh and healthy foods — Is digitally engaged and up on the latest technology — Actively supports the arts, theater, concerts and museums — The majority own their home and they are likely to purchase kids’ products ESRI & Facebook Insights 12 LIFESTYLE Emerald City In Style Bright Young Professionals College Town Median Age: 36.6 Median Age: 41.1 Median Age: 32.2 Median Age: 24.3 Average Household Size: 2.05 Average Household Size: 2.33 Average Household Size: 2.40 Average Household Size: 2.12 Median Household Income: $52,000 Median Household Income: $66,000 Median Household Income: $50,000 Median Household Income: $28,000 Favorite Brands: Kate Spade, Favorite Brands: Pottery Barn, Coach, Favorite Brands: Apple, J.Crew, Favorite Brands: Victoria’s Secret Athleta, Banana Republic Ann Taylor Warby Parker PINK, Express, Forever 21 Into: Food, Culture Into: Arts Into: Fitness Into: Technology 13 APPLEAPPLE Existing Mall Site Plan – Level 1 14 Existing Mall Site Plan – Level 2 Existing Mall Site Plan – Level 2 15 BE HERE ROSEDALE CENTER Lane Walsh, CLS 10 Rosedale Center VP, Leasing Roseville, MN 55113 +1 610.975.9350 +1 (651) 638-3553 [email protected] Chad Macy, CRX, CLS Steve Yenser VP, Leasing EVP, Retail Development +1 651.746.5313 and Leasing [email protected] +1 404.995.6336 [email protected] Holly Rome EVP, Leasing +1 651.260.3545 [email protected] myrosedale.com jllretail.com Rendering credits | Gensler | Stefanie Hajer, LLC 16.
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