Among the many intangibles in this world of ours are such things as beauty, goodness, infatuation, desire, and error. Abstract ideas of this sort are beyond the reach of sense or measurement, though we are able to conceive of them in our minds. Yet with the onset of the digital age and its innovative capabilities, these abstract ideas have taken on unprecedented power and clarity, particularly in this decade, shedding their conceptual invulnerability and becoming things that can be seen, heard . . . or whatever the user wants them to be. All of this comes from a binary system ‘Ëß∑’Ë®—∫µâÕ߉¡à‰¥â„π‚≈°π’È¡’Õ¬ŸàÀ≈“¬ ‘Ëß π—∫·µà§«“¡ß“¡ §«“¡¥’ §«“¡ consisting entirely of zeroes and ones, which for electrical ≈ÿà¡À≈ß §«“¡Õ¬“° ·≈–§«“¡À≈ߺ‘¥ ≈â«π‡ªìππ“¡∏√√¡∑’Ë®—∫µâÕß·≈–§“¥ and electronic appliances simply means current "on" or ‡¥“‰¡à‰¥â ¡’Õ‘∑∏‘æ≈§Ÿà°—∫¡πÿ…¬å¡“π“π· ππ“π ‡¡◊ËÕ‡æ‘Ë¡ ‘Ëߪ√–¥‘…∞å }°“√§âπ "off". The digital realm has ushered in a new age for æ∫„À¡à¢Õß¡πÿ…¬å∑’ˇ√’¬°«à“¥‘®‘∑—≈‡¢â“‰ª¥â«¬ π“¡∏√√¡π’È¡’Õ‘∑∏‘æ≈¡“°¡“¬ humanity, an age of unlimited opportunity and endless °—∫¡πÿ…¬å„π∑»«√√…π’ÈÕ¬à“ß¡À“»“≈ ∑—ÈßÊ ∑’ˇªìππ“¡∏√√¡ ·µà ‘Ëß∑’ˇÀÁπÕÕ° explorations of the imagination. Humans are never satisfied, ¡“ “¡“√∂‡ªìπ‰¥â„πÀ≈“¬·∫∫√Ÿª∏√√¡ ∑’Ë ”§—≠§◊Õ§«“¡ “¡“√∂„π°“√·ª√ of course. As present horizons are constantly being pushed back by man’s creative urges and unexpected possibilities ‡ª≈’ˬπ‰¥âµ“¡§«“¡µâÕß°“√ ·≈–§«“¡æ÷ßæÕ„®¢ÕߺŸâ∑’ËÕ¬“°‡ÀÁπ¡—π appear as if out of nowhere, we can only discuss a tiny ¥â«¬√–∫∫µ—«‡≈¢§ß∑’Ëßà“¬Ê ‡æ’¬ßµ—«‡≈¢ ÕßÀ≈—° 0 ·≈– 1 ∫π‡≈¢∞“π fraction of what is floating on the surface of today’s 2 ”À√—∫‡§√◊ËÕß„™â‰øøÑ“ À¡“¬∂÷ߧ” —Ë߇撬߷§à çªî¥é ·≈– 燪î¥é ”À√—∫ digital deluge. °√–· ‰øøÑ“µ“¡À≈—°∑’˵—È߉«â ¥‘®‘∑—≈æ“¡πÿ…¬å‰ª Ÿà‡√◊ËÕß√“«„À¡àÊ ‰¥â‰¡à√Ÿâ®∫ Digital technology has changed the whole scene both ‡ªî¥„À⮑πµπ“°“√¡πÿ…¬å°«â“ߢ÷Èπ ·µà§«“¡∑’ˇ√“‰¡à§àÕ¬®–æÕ„®Õ–‰√ßà“¬Ê the world and its inhabitants. Almost everything imaginable ¡πÿ…¬å„™â§«“¡§‘¥ √â“ß √√§å ¢¬“¬¢Õ∫‡¢µ·≈–¢âÕ®”°—¥¢Õߥ‘®‘∑—≈ √â“ß ‘Ëß has been stored as digital information, in a format that is easy to pass on to others. No wonder, then, that intangi- „À¡àÊ „À⇰‘¥¢÷Èπ‡Àπ◊Õ§«“¡§“¥À¡“¬‡¥‘¡Ê ‡√◊ËÕß√“«¢Õߥ‘®‘∑—≈∑’ˉ¥â¬°µ—« bles have acquired a new magic and influence over people. Õ¬à“ß¡“∫“ß à«ππ’È ∂◊Õ‰¥â«à“‡ªìπ°“√ ”√«®‡æ’¬ß‡ ’Ȭ«‡≈Á°Ê ‡ ’Ȭ«Àπ÷Ë߇∑à“π—Èπ Without this system, we would probably be swamped by ¥‘®‘∑—≈∑”„Àâ∑ÿ°Õ¬à“߇ª≈’Ëà¬π‰ª ∑—Èß‚≈°·≈–ºŸâÕ¬ŸàÕ“»—¬ √√æ ‘Ëß∫π‚≈° analog versions of all our documents and data. The charm ·∑∫®–∑—ÈßÀ¡¥ ∂Ÿ°‡°Á∫‰«â‡ªìπ¢âÕ¡Ÿ≈„π√Ÿª¢Õߥ‘®‘∑—≈À¡¥ ∑”„Àâ∂Ÿ° àßµàÕ·≈– of digital technology is in the ease with which it can serve ∂à“¬∑Õ¥∂÷ß°—π‰¥âßà“¬ ‰¡àπà“·ª≈°„®π—°«à“‡Àµÿ„¥ ‘Ëß∑’Ë¡Õ߇ÀÁπ‰¡à‰¥âπ’È ®–¬—ß modern needs, allowing for pictures, sound, or data to be §ß‡ªìπ ‘Ëß∑’Ë¡’æ≈—ß ·≈–¡’Õ‘∑∏‘æ≈µàÕ¡πÿ…¬å„πªí®®ÿ∫—π ·≈–µàÕÊ ‰ªÕ’°π“π immediately transmitted, modified, extended, erased, or ‡æ√“–À“°«—ππ’ȇ√“‰¡à¡’√–∫∫π’È¡“„™â ‡Õ° “√·≈–¢âÕ¡Ÿ≈®”π«π¡À“»“≈§ß®– stored without any loss of quality over time or distance. Designers in almost all fields recognize by now how ∑à«¡∑—∫‡√“ ¥â«¬§ÿ≥ ¡∫—µ‘¢Õߥ‘®‘∑—≈ ∑ÿ°§«“¡µâÕß°“√¢Õß§π ¡—¬„À¡à ∂Ÿ° useful digital technology can be in their work, be it con- πÕßµÕ∫‰¥â¥—Ëß„® °“√ àßµàÕ ¥—¥·ª≈ß ‡æ‘Ë¡‡µ‘¡ ≈∫ÕÕ° ·ª√‡ª≈’ˬπ°“√ ceptualizing, designing, or even producing a finished · ¥ßº≈¢Õß¿“æ ‡ ’¬ß ·≈–¢âÕ¡Ÿ≈µà“ßÊ “¡“√∂∑”‰¥â‰¡à‡ ’¬§ÿ≥¿“懥‘¡ product. Some say that humans will no longer have to design √«¡‰ª∂÷ߧ«“¡√«¥‡√Á« ‡°Á∫√—°…“‰¥â¬“«π“π ‚¥¬‰¡à Ÿ≠‡ ’¬§ÿ≥ ¡∫—µ‘‡¥‘¡ anything anymore; digital gadgets will do it all for us. It is π—°ÕÕ°·∫∫·∑∫∑ÿ°·¢πß„πªí®®ÿ∫—π µà“ß°Á∑√“∫°—π¥’«à“ ¥‘®‘∑—≈¡’ impossible to predict the outcome of present trends in the Õ‘∑∏‘æ≈·∑∫∑ÿ° à«π¢Õß°“√∑”ß“π ∑—Èߧ«“¡§‘¥ °“√º≈‘µµâπ·∫∫ ·≈–‡ªìπ digital universe, even though it might look as simple to start with as zero and one. But the results show every sign of º≈ß“π¢—Èπ ÿ¥∑⓬ ‰¡à™â“‡√“Õ“®‰¡àµâÕß≈ß¡◊ÕÕÕ°·∫∫°—π·≈â« ¥‘®‘∑—≈Õ“® being infinite. æ—≤π“®π∑”Àπâ“∑’Ë·∑ππ—°ÕÕ°·∫∫‰¥â °“√§“¥°“√≥åÕ𓧵¢Õߥ‘®‘∑—≈π—Èπ What we have today is a technological revolution com- §ß∑”‰¥â¬“° ∂÷ß·¡â«à“®–‡ªìπ·§àµ—«‡≈¢ Õßµ—«Õ¬à“ß 0 À√◊Õ 1 ‡æ’¬ß‡∑à“π—Èπ parable in importance to the print revolution sparked by ·µàº≈≈—æ∑å∑’ˉ¥â‡æ’¬ß∑’ˇÀÁπ®“°∑ÿ°«—ππ’È ¡’‰¥â‰¡à®”°—¥ Gutenberg in the 15th century and the industrial revolution „π‚≈°·Ààß¢à“« “√¢âÕ¡Ÿ≈ (Information Technology) ∑ÿ°«—ππ’È ∂◊Õ‰¥â of 18th-century Europe. Our contemporary digital revolu- «à“‡ªìπÀπ÷Ëß„π°“√ªØ‘√Ÿª§√—Èß ”§—≠∑“߇∑§‚π‚≈¬’ µàÕ®“°°“√§âπæ∫‡∑§π‘§ tion, like those previous two, is changing the way we view °“√æ‘¡æå‚¥¬ Gutenberg °“√ªØ‘«—µ‘Õÿµ “À°√√¡ (Industrial Revolution) the world and live our lives. It is also reorienting the entire flow of human society in a single, new direction. What ‡æ√“–‰¥â‡ª≈’ˬπ¡ÿ¡¡ÕߢÕß‚≈° ·≈–°“√¥”√ß™’«‘µ·∫∫„À¡àÊ ¢Õß¡πÿ…¬å powers this latest revolution adds to human capabilities is √«¡∑—Èß àߺ≈„Àâ§π∑—Èß‚≈° ¡’™‘’«‘µ‰ª„π∑‘»∑“߇¥’¬«°—π ·µà ‘ËßÀπ÷Ëß∑’ËÕ¬Ÿà‡Àπ◊Õ yet unknown, nor can anyone accurately predict what effect ∑—Èß “¡¢Õß°“√ªØ‘√Ÿªπ—Èπ §◊Õ æ≈—ß·Ààß°“√§«∫§ÿ¡¢Õß¡πÿ…¬å ´÷Ëߧ“¥‡¥“ it will have on the future of mankind. No one living through ‰¡à‰¥â«à“ «—πæ√ÿàßπ’È ¡πÿ…¬å‡√“®–‡ª≈’Ë¬π‰ª‡ªìπ‡™àπ„¥ ‡æ√“–°“√ªØ‘√Ÿªµà“ßÊ ∑’Ë those former times of turmoil could have said how the printing ‡°‘¥¢÷Èπ¡“π’È ≈â«π‡°‘¥®“°·√ߺ≈—°¥—π ¢Õß ‘Ëß∑’˧“¥‡¥“‰¡à‰¥âæ◊Èπ∞“π∏√√¡¥“Ê press or the steam engine would change the human condi- Õ¬à“ß √—° ‚≈¿ ‚°√∏ À≈ß ∑’ˇ°‘¥æ√âÕ¡Ê °—∫¡πÿ…¬å‡¥‘π¥‘πÕ¬à“߇√“Ê ¡“π“π tion; our ignorance of what is to come is as great now as it was then. · ππ“ππ—Ëπ‡Õß. [ ] After all, we are still human beings that walk on the ground . . . and stumble in the dark. [] an art4d special report:Zero to one:

The Unpredictable Prediction

021.p65 57 01/6/05, 12:53 21 ACM SIGGRAPH in the U.S.A.. In the afternoon of the same day, a seminar on the same topic was held for interested parties. For school and college students, the Association \What do you do when you get set up 'Animation Screening No. 1', in which international work in animation and bored? Tuang Dheandhanoo offers ç°‘®°√√¡∑’ˇ√“®—¥ ‡ªìπ°‘®°√√¡‡≈Á°Ê ´÷Ëß„π‡∫◊ÈÕßµâπ Õ¬“°®–„Àâª√–‚¬™πå·°à computer graphics was presented, along with advice from lecturers. Once again, the °≈ÿà¡ ∂“∫—π°“√»÷°…“°àÕπ §π∑’ˉ¥âª√–‚¬™πå§◊Õ°≈ÿࡇ¥Á°Ê π—°»÷°…“ ´÷Ëß purpose was to stimulate study and effort by would-be developers aiming to become ideas from behind the ordinary µâÕß°“√·√ß∫—π¥“≈„® ¬‘Ë߇¢“‰¥â¥Ÿ¡“°‡ÀÁπ¡“° °Á¡’‚Õ°“ ∑’Ë®–∑”ß“π¥’Ê ‰¥â first-calibre professionals in this field. Furthermore, the Association played a major role in inviting a judging committee and respected speakers to participate in a screen of game design, like running µàÕ‰ª §‘¥«à“ªï 2548 πà“®–¡’°‘®°√√¡∑’Ë∑“ß ¡“§¡®—¥¢÷ÈπÕ’° 3-4 §√—Èß ‚¥¬π” seminar called 'Thailand Animation and Multimedia 2005'. µ—«Õ¬à“ߺ≈ß“π∑’Ë¡’§ÿ≥¿“æ ‚¥¬‡©æ“–®“°µà“ߪ√–‡∑» À√◊Õ‡™◊ÈÕ‡™‘≠«‘∑¬“°√ Araya Kaokrachang is President and a founding member of Bangkok ACM SIGGRAPH, around the city based on written ¡“„À⧫“¡√Ÿâ §◊Õ‡ªÑ“À¡“¬‡∫◊ÈÕßµâπ¢Õ߇√“ „π¢≥–‡¥’¬«°—π°Á®–®—¥°‘®°√√¡∑’ËDuring the past year or more, as well as Executive Director of Thomas Idea Co., Ltd.. Speaking of the flurry of instructions . . . (not) just for fun. ®–‡Õ◊ÈÕª√–‚¬™πå·°à°≈ÿà¡ ¡“™‘° ∑’ˇªìπºŸâª√–°Õ∫«‘™“™’槫∫§Ÿà‰ª¥â«¬‡™àπ°—πémany observers might have activities undertaken by this dynamic Association in the past year or so, she says, §ÿ≥Õ“√¬“¬—߉¥â‡≈à“∂÷ß®ÿ¥ª√– ߧå√–¬–¬“«¢Õß ¡“§¡œ ∑’ˉ¥âµ—È߉«âµàÕ‰ª«à“noticed a heightened sense of "The activities we have organized are small scale. To start out, we would like to excitement in the Thai digital çBangkok ACM SIGGRAPH πà“®–‡ªìπ ¡“§¡œ ”À√—∫ºŸâª√–°Õ∫«‘™“™’æ provide assistance to educational institutions. Children and students need motivation, world, after a long period of and are the ones likeliest to benefit. The more they see, the better their opportunity to ∑’ˇ°’ˬ«¢âÕß„π¥â“π Digital Content ´÷Ë߇ªì𧫓¡µ—Èß„®·µà‡√‘Ë¡·√°incubation, ”À√—∫ and a broader reach produce good work in future. I think that in 2005 the Association will organize three «ß°“√«‘™“™’æ∑’ˇ√‘Ë¡‡µ‘∫‚µ¢÷Èπ∑ÿ°«—𠧫√®–¡’Àπ૬ߓπ§Õ¬¥Ÿ·≈ ·≈–„πthan ever before. We now have or four activities. Our primary goal will be to exhibit high-quality work, especially Õ𓧵¢â“ßÀπâ“ ¡“§¡œ ®–§àÕ¬Ê ‡ª≈’Ë¬π‰ª‡ªìπ ¡“§¡«‘™“™’æa ∑’˙૬º≈—° whole industry devoted to from overseas, and invite some lecturers to impart their knowledge. We will also be ¥—π„π‡√◊ËÕß°“√∑”ß“π °“√»÷°…“ ·≈–∑ÿ°Ê ‡√◊ËÕß∑’ˇ°’ˬ«°—∫ Digitaldigital Content content, a large quantity organizing activities of benefit to members, who are engaged in their professions at À“°æŸ¥∂÷ßß“π Digital Content ∑’Ë¡“·√ß∑’Ë ÿ¥„ππ“∑’π’È §ßÀπ’‰¡àæâπß“πof it. This development has the same time." ª√–‡¿∑·Õπ‘‡¡™—Ëπ ∑’Ë¡’§π§‘¥‰°≈°—π‰ª∂÷ß«à“ ª√–‡∑»‰∑¬‡√“°”≈—ß®–‡ªìπreceived welcome support from the Government, and looks likely to produce great results. The term 'digital content' 021: digital connections: may not yet be a familiar one for many people. The Board of „π™à«ßªï°«à“∑’˺à“π¡“ À≈“¬§π§ß‰¥â —¡º— °—∫§«“¡§÷°§—° ·≈–°“√µ◊Ëπµ—« Investment (BOI) has defined the digital content industry as ¢Õß«ß°“√¥‘®‘∑—≈‰∑¬ ¥Ÿ‡À¡◊Õπ«à“®–Õàÿπ‡§√◊ËÕß°—π¡“‡ªìπ√–¬–Àπ÷Ëß ·≈–¢¬“¬\Art4d talks with Araya Choutgrajank dealing with ten types of «ß°«â“ߧàÕπ¢â“ß√«¥‡√Á« ®π°≈“¬‡ªìπÕÿµ “À°√√¡ çDigital Contenté ∑’Ëπà“ software applications, namely: Bangkok ®—∫µ“¡ÕßÕ¬Ÿà¡‘„™àπâÕ¬ ∑’Ëπà“¬‘π¥’§◊Õ°“√ π—∫ πÿπÕ¬à“߇ªìπ√Ÿª∏√√¡®“°∑“ßabout the future of Thai digital content animation / cartoons and ¿“§√—∞œ ·≈–¥Ÿ‡À¡◊Õπ®–¡’·π«‚πâ¡«à“ ®–∑”„À⇰‘¥°“√æ—≤𓉪„π∑“ß∑’Ë¥’and an Association that will link digital characters, computer-generated ACM §”«à“ çDigital Contenté Õ“®®–¬—߉¡à§ÿâπÀŸ„§√À≈“¬Ê §ππ—° ªí®®ÿ∫—π imagery (CGI), web-based appli- SIGGRAPH §≥–°√√¡°“√ à߇ √‘¡°“√≈ß∑ÿπ (BOI, Board of Investment) ‰¥â°”Àπ¥Thais with one another and the world. cations, interactive applications, §«“¡À¡“¬¢Õßß“π„π°≈ÿà¡ Digital Content ”À√—∫°‘®°“√´Õøµå·«√凪ìπ games, wireless location-based [ services content, visual effects, Araya described the original, long-term objective of Bangkok ACM SIGGRAPH as 10 ª√–‡¿∑¥â«¬°—π ‰¥â·°à Animation/Cartoon & Character, Computer-ŒÕ≈≈’«Ÿâ¥¢Õ߇Շ™’¬ ´÷Ëß ‘ËßÀπ÷Ëß∑’ˇÀÁπ™—¥‡®π¢Õß°“√‡µ‘∫‚µ¢ÕßÕÿµ “À°√√¡π’È °Á§◊Õ °“√ π—∫ πÿπ®“°¿“§√—∞œ ∑’Ë∑“ß BOI ‰¥âª√–°“»„Àâ°“√ π—∫ πÿπ multimedia video conferencing becoming an association for professionals involved in digital content. As this field is 021: generated Imagery (CGI), Web-based Application, Interactive applications, e-learning contents rapidly growing, day by day, there should be one body looking after industry-wide Application, Game, Wireless Location-Based Services Content, Õÿµ “À°√√¡¥â“ππ’È·≈â« ‚¥¬ºŸâª√–°Õ∫°“√®–‰¥â√—∫°“√¬°‡«âπ¿“…’‡ªìπ‡«≈“via broadband and multimedia, matters and the future of the industry. The Association will gradually become a truly Visual Effects, Multimedia Video Conferencing Application, E- ·ª¥ªï ∑”„Àâ “¡“√∂𔉪≈ß∑ÿπ¥â“πÕ◊ËπÊ ‰¥âÕ’° ·µà ‘Ëß∑’˵âÕß√–«—ßµ“¡¡“§◊Õand computer-aided instruction career-based association that helps to advance digital content in all aspects; work, learning Content via Broadband and Multimedia, ·≈– CAI (Com-°“√‡ªî¥„Àâ‚Õ°“ „Àâµà“ߪ√–‡∑»‡¢â“¡“≈ß∑ÿπ‰¥â¥â«¬ ´÷Ëß®–∑”„Àâ„πµ≈“¥¡’(CAI). As for what each of these study, and everything else. puter-Aided Instruction) à«π§”®”°—¥§«“¡·µà≈– à«π “¡“√∂»÷°…“‰¥â°“√·¢àߢ—π°—π Ÿß¡“°¢÷Èπ Õ¬à“ßÀ≈’°‡≈’ˬ߉¡à‰¥â‡™àπ°—πé mean, please consult the At this time, the hottest field in digital content has to be animation. Some have gone Not just publications of the BOI. ®“°ª√–°“»¢Õß BOI ‡¡◊ËÕ∂“¡∂÷ß ∂“π°“√≥å∑—Ë«‰ª ¢Õß«ß°“√¥‘®‘∑—≈„πª√–‡∑»‡√“∑’Ë«à“°—π«à“ so far as to imagine that Thailand could be the Hollywood of Asia. One undeniable ø °”≈—ß¡“·√ßπ—Èπ ¡’§«“¡‡ªìπ‰ª‰¥â·§à‰Àπ ”À√—∫»—°¬¿“æ¢Õߧπ∑”ß“π¥â“πThe Government has moved aspect of this growth is government support. The BOI has declared its support for this ®“°§«“¡‡§≈◊ËÕπ‰À«¢Õß¿“§√—∞œ ¡’°“√®—¥µ—ÈßÀπ૬ߓπ‡¢â“¡“√—∫º‘¥™Õ∫ swiftly to establish an agency π’È„π∫â“π‡√“ §ÿ≥Õ“√¬“¡’§«“¡‡ÀÁπ∑’˧àÕπ¢â“߇ªìπ∫«°«à“ ç∂â“查∂÷ß°≈ÿࡺŸâ field, and digital entrepreneurs can expect tax exemptions for eight years, money °“√ à߇ √‘¡Õÿµ “À°√√¡´Õøµå·«√å‰∑¬ πÕ°®“°∑“ß ”π—°ß“π à߇ √‘¡ responsible for promoting the that can be usefully invested in other fields. An important, and inevitable, side-effect Õÿµ “À°√√¡´Õøµå·«√å·Ààß™“µ‘ (SIPA) ·≈â« ¬—ß¡’Õ’°Àπ÷ËßÀπ૬ߓπ ∑’Ë¡’ ªØ‘∫—µ‘«‘™“™’æ ‡√“°Á¡’∫√‘…—∑∑’Ë∑”ß“π¥’Ê À≈“¬·Ààß∑’Ë√—∫ß“π®“°µà“ߪ√–‡∑»software industry in Thailand, of this growth, however, is an influx of investment from abroad, along with greater (for fun) ∫∑∫“∑ ”§—≠§◊Õ ¡“§¡ Bangkok ACM SIGGRAPH ∂◊Õ‰¥â«à“‡ªìπ “¢“ à«π¡“°°Á‡≈¬‰¡à‡ÀÁπ«à“‡ªìπß“π¢Õߧπ‰∑¬ Õ¬à“ßæ«°‡°¡ å À√◊Õ¿“æ¬πµ√ånamely the Software Industry competition. (Local Professional Chapter) ¢Õß ACM SIGGRAPH (Associationµà“ßÊ for ·µà∂â“查∂÷ßß“π¢Õ߇√“‡ÕßÕ¬à“ßæ«°°“√嵟π ∑’ˉ¡à§àÕ¬‡ªìπ∑’Ë√Ÿâ®—°„π«ßPromotion Agency (SIPA). Another When she is asked about the prospects in the Thai digital industry, which everyone Computing Machinery) ¢ÕßÕ‡¡√‘°“ ∑’ π—∫ πÿπß“π¥â“π§Õ¡æ‘«‡µÕ√å°«â“ß„π√–¥—∫ “°≈ Õ“®®–‡ªìπ‡æ√“–‡π◊ÈÕÀ“∑’Ë¡’§«“¡‡ªìπ‰∑¬ §◊Õ¬—߉¡à§àÕ¬important body is the Bangkok believes to be growing by leaps and bounds, and the abilities of Thais working in ‡«≈“‡∫◊ËÕÊ ∑”Õ–‰√°—π§√—∫ ¥ŸÀπ—ß ∑“πÕ“À“√πÕ°∫â“𠇥‘πÀâ“ß √√æ ‡ªìπ “°≈‡∑à“„¥π—° º≈ß“π®“°∫â“π‡√“‡≈¬¬—߉¡àµ‘¥µ“é ACM SIGGRAPH, the local this field, Araya is upbeat. "If you mean professional operators, we have many °√“øøî° ·≈–Õ‘π‡∑Õ√å·Õ§∑’ø‡∑§π‘§∑’Ë„À≠à∑’Ë ÿ¥„π‚≈° ‚¥¬ Bangkok ACM professional chapter of the ACM §ÿ≥Õ“√¬“‡≈à“∂÷ß°≈ÿࡪ√–‡∑»„π‡Õ‡™’¬ ´÷Ëß¡’™◊ËÕ‡ ’¬ß„π “¢“¥—ß°≈à“«¡“ excellent companies that are getting most of their work from overseas. So people ‘π§â“ À√◊Õ‡≈àπ‡°¡ å ‡≈àπ‡°¡ åπ’Ë πÿ°„™à‰À¡§√—∫ ‡√“∂÷ß„™â§”«à“ "‡≈àπ°—∫ SIGGRAPH ‡°‘¥®“°°“√√«¡µ—« ¢Õß°≈ÿà¡∫ÿ§§≈ºŸâª√–°Õ∫«‘™“™’æ·π«Àπâ“ (Association for Computing think that this is not 'Thai' work. Take games, for example, or films. But if we look ‡°¡ å" ‡√“‡≈àπ‡°¡ å‡æ◊ËÕ∑’Ë®–‰¥âºàÕπ§≈“¬ ‰¥â√à«¡ πÿ° π“π°—∫‡æ◊ËÕπ À√◊Õ „π∫â“π‡√“ °àÕµ—ÈßÕ¬à“߇ªìπ∑“ß°“√ ‡¡◊ËÕ 29 ∏—𫓧¡ 2546 ∂◊Õ‡ªìπÕߧå°√∑’Ëπ“π°àÕπª√–‡∑»‰∑¬«à“ ç∂Ⓡ∑’¬∫°—π√–À«à“ß ŒàÕß°ß ·≈– ‘ߧ‚ª√å Õ¬à“ß Machinery) SIGGRAPH of the at work 'made in Thailand', such as cartoons, it is not yet very well known interna- ‰¡à· «ßÀ“°”‰√ §≥–°√√¡°“√œ ‰¥â ≈–‡«≈“ à«πµ—«¡“™à«¬°“√∑”ß“π ŒàÕß°ß´÷Ëß¡“·√ß¡“° „π‡√◊ËÕߢÕßß“π¿“æ¬πµ√å·≈–Àπ—ß‚¶…≥“ °àÕπÀπâ“π’ÈU.S.A.. This association is the tionally. Maybe because it is still quite 'Thai' in character, not all that 'international'. ∫“ß∑’°Á¬—߉¥â§«“¡√Ÿâ ·≈–¬‘Ë߉ª°«à“π—Èπ°Á‡ªìπ°“√‡ æß“π»‘≈ª–‰ª¥â«¬ Õà“π „π™à«ßÀπ÷Ëߪï∑’˺à“π¡“ ∑“ß ¡“§¡œ ‰¥â®—¥°‘®°√√¡µà“ßÊ ‡æ◊ËÕ‡ªìπ°“√ ‡«≈“¡’°“√∑”Àπ—ß‚¶…≥“ ∑’Ë¡’ß“π§Õ¡æ‘«‡µÕ√å°√“øî°‡¢â“¡“‡°’ˬ«¢âÕ߇¬Õ–Êlargest of its kind in supporting And so it has not attracted much attention." ¡“∂÷ßµ√ßπ’È Õ“®®–«à“º¡æŸ¥‡°‘π‰ª ·µà®√‘ßÊ §√—∫ ‡æ√“–§«“¡ πÿ° π“π °√–µÿâπ·≈– à߇ √‘¡ß“π Digital Content ´÷Ëßµ—Èß„®‰«âÕ¬à“ßπâÕ¬ 4 §√—ÈßµàÕªïµâÕ߉ª∑”∑’ËŒàÕß°ß ·µà‡¥’ά«π’ȇ¡◊Õ߉∑¬‡√“∑”‰¥â·≈â« ·≈–ÕÕ°¡“¥Ÿ¥’¥â«¬ ‡ ’¬computer graphics and inter- She went on to talk about Asian countries that have achieved fame in this field, active technology. Bangkok ACM ∑’Ë¡“®“°°“√‡≈àπ‡°¡ å ™à«¬„Àâ∑” ‘Ëßµà“ßÊ ‰¥âßà“¬ ‰¥â¡“°¢÷Èπ‰¥âª≈Õ¥¿—¬¢÷Èπ ∑’˺à“π¡“ ¡’∑—Èß°‘®°√√¡∑’ˇªìπª√–‚¬™πå ”À√—∫ºŸâª√–°Õ∫«‘™“™’æ ‡™àπ °“√‡ª√’¬∫ÀπàÕ¬§◊Õ‡√◊ËÕßÕÿª°√≥å ‡æ√“–«à“√“§“·æß ·¡â®–°”≈—ß∂Ÿ°≈ß ·µàµ—« long before Thailand became well known. "If you compare Hong Kong and Singapore, SIGGRAPH, founded by a group you see that Hong Kong has long been a strong player in movies and commercials. ‰¡à„™à‡æ◊ËÕ§«“¡ πÿ°‡©¬Ê π–§√—∫ ‡√“¡“≈ÕߥŸµ—«Õ¬à“ß°—π ®—¥ª√–™ÿ¡·≈– —¡¡π“ çMoving Towards Digital Content Communityé´Õøµå·«√å°Á·æߢ÷Èπ∑ÿ°«—π °ÁµâÕß„™âΩï¡◊Õ‰ª Ÿâ°—∫‡¢“·∑π À√◊ÕÕ¬à“ß ‘ߧ‚ª√åof Thai pioneers in this field, ‡√“‡Õß “¡“√∂√—∫ß“π®“°‡¢“‰¥â ‡π◊ËÕß®“° ‘ߧ‚ª√å°Á¢“¥∫ÿ§≈“°√„π¥â“πß“π Previously, if you were doing a TV ad that required a lot of computer graphics, you ´÷Ë߇ªìπ°“√®—¥ª√–™ÿ¡À“√◊Õ √–À«à“ßµ—«·∑π®“°¿“§√—∞œ ¿“§‡Õ°™π·≈–¿“§ was officially established on would have to go to Hong Kong. But now, we can do the same thing in Thailand, and °“√»÷°…“ √à«¡°—∫ºŸâ∫√‘À“√®“° ACM SIGGRAPH Õ‡¡√‘°“ ·≈–„π™à«ß∫à“¬ √â“ß √√§å ·µà‡¢“®–‡ªìπºŸâ®—¥°“√∑’Ë∫√‘À“√‚§√ß°“√‰¥â‡°àßé December 29, 2003 as a non- make it look good too. Our only small disadvantage is in equipment, because of its ‡√‘Ë¡®“°Õ¬à“ß·√°∑’ËÕ¬“°¬°¡“查∂÷ߧ◊Õ "‡°¡ å" °“√≈–‡≈àπ„π≈—°…≥–‡ªìπ ‘Ëß∑’˙૬„π°“√ ¢Õß«—π‡¥’¬«°—π ‰¥â¡’°“√®—¥ —¡¡π“ ”À√—∫ºŸâ∑’Ë π„® ‰¥â√à«¡‡¢â“øíß„πÀ—«¢âÕ ç‡¥Á°Ê ¢Õ߇√“√ÿàπ„À¡àÊ Ωï¡◊ÕÕÕ°·∫∫¥’ ∂Ⓡ∑’¬∫°—∫‡æ◊ËÕπ∫â“π·≈â« §‘¥profit organization. For well cost. Although the machinery is getting cheaper, the software is becoming more ‡√’¬π√Ÿâ Ωñ°Ω𧫓¡ “¡“√∂ ∑’Ë®”‡ªìπµàÕ°“√¥”√ß™’«‘µ¢Õß¡πÿ…¬å‡√“ ≈Õßπ÷°µ“¡µ—«Õ¬à“ß ∑’Ë®–‡≈à“ ‡¥’¬«°—π Õ’°°‘®°√√¡∑’Ë∑“ß ¡“§¡œ ‰¥â®—¥¢÷Èπ ”À√—∫π—°‡√’¬ππ—°»÷°…“ §◊Õ«à“‡√“¬—ß¡’‚Õ°“ Ÿß¡“°é Õ’°ªí≠À“Àπ÷Ëß∑’˧ߵ—Õߢ∫§‘¥°—πµàÕ ”À√—∫°“√‰ªover a year now, its directors expensive by the day. So we have to compete with them in terms of skill. As for „ÀâøíßµàÕ‰ªπ’È°Á·≈â«°—π have been sacrificing their çAnimation Screening No.1é ‰¥â¡’°“√𔇠πÕº≈ß“π·Õπ‘‡¡™—Ëπ ·≈–ß“π∂÷߇ªÑ“À¡“¬∑’Ë«“߉«â §◊Õ‡√◊ËÕß°“√ √â“ß ·≈–æ—≤π“∫ÿ§§≈“°√§ÿ≥¿“æ „Àâ∑—π Singapore, we can accept work from them, since Singapore has a shortage of creative ©“°¢Õ߇√◊ËÕßπ’ȇªìπ ¡—¬¥÷°¥”∫√√æå „π ¡—¬∑’Ë¡πÿ…¬å¬—ß™’æ¥â«¬°“√‡¢â“ªÉ“‰ª≈à“ —µ«å ¡’ ‘Ëß∑’Ë °—∫§«“¡µâÕß°“√¢Õßµ≈“¥¡“°°«à“ personal time for this effort. types. What they have is managerial expertise. Our young designers have better design Õ¬“°®– "‡πâπ" ‰«â¢Õß°“√‡¢â“ªÉ“‰ª≈à“ —µ«å°Á§◊Õ 1. ∂Ⓣ¡à‡¢â“ªÉ“‰ª≈à“ —µ«å §√Õ∫§√—«°Á®–Õ¥Õ¬“° §Õ¡æ‘«‡µÕ√å°√“øî°„π√–¥—∫π“π“™“µ‘ √«¡∑—Èߧ”·π–π”®“°«‘∑¬“°√ ‡æ◊ËÕ During the past year, the π„® çDigital Contenté ·≈–‡°’ˬ«°—∫ Bangkok ACM SIGGRAPH °Á skills than our nearby competitors. I think we have tremendous opportunities. Another 2. ·µà°“√‡¢â“ªÉ“≈à“ —µ«å·µà≈–§√—Èß §◊Õ°“√‡æ‘Ë¡§«“¡‡ ’ˬߢÕß°“√‡ ’¬™’«‘µ¢Õß¡πÿ…¬å ¥â«¬Õ—πµ√“¬ ‡ªìπ°“√®ÿ¥ª√–°“¬ ·≈–°√–µÿâπ„À⇰‘¥°“√‡√’¬π√Ÿâ·≈–æ—≤π“¢Õßπ—°»÷°…“ „π Association has been hosting problem we have to consider before we reach our goal is building and developing °“√°â“« Ÿà§«“¡‡ªìππ—°æ—≤π“∑’Ë¡’§ÿ≥¿“æ ·≈–‡ªìπ¡◊ÕÕ“™’æ„πÕ𓧵 ‡¢â“‰ª™¡°—π‰¥â∑’Ë activities to promote Thai digital high-quality personnel who can keep up with market demand." µà“ßÊ „πªÉ“ 3. ¡πÿ…¬å®”‡ªìπ®–µâÕß¡’∑—°…–„π°“√≈à“ ¡‘©–π—ÈπÕ“®®–≈à“ —µ«å‰¡à‰¥â À√◊Õµ°‡ªìπ πÕ°®“°π’È∑“ß ¡“§¡œ ¬—߉¥â¡’∫∑∫“∑ ”§—≠„π°“√¡’ à«π√à«¡ ‡æ◊ËÕ‡™‘≠§≥– content. Their intention was to If you want to know more about digital content, or about Bangkok ACM SIGGRAPH, ‡À¬◊ËÕ¢Õß —µ«å√⓬‡ ’¬‡Õß ·≈– 4. ∂Ⓣ¡àΩñ°Ωπ∑—°…–µà“ßÊ ∑—°…–‡À≈à“π—Èπ Õ“®®–∂¥∂Õ¬≈ß °√√¡°“√µ—¥ ‘π°“√ª√–°«¥ ·≈–°“√‡™‘≠«‘∑¬“°√ „π°“√ —¡¡π“„πß“π organize at least four major then check out www.bangkoksiggraph.org. There should be many more programs ¡’π“¬æ√“π “¡§π ¡’π‘ —¬°“√≈à“ —µ«å¢Õß·µà≈–§π ®–‡ªìπ¥—ßπ’È Thailand Animation and Multimedia 2005 ∫“ß à«π www.bangkoksiggraph.org ¡’‚§√ß°“√„À¡àÊ √Õ„À♡events per year. In 2004, some coming out soon. The Association is also accepting members, either students or æ√“π§π·√° ‡¡◊ËÕ‡¢“≈à“‡Õ“‡π◊ÈÕ —µ«å°≈—∫¡“∑’Ëæ—°‰¥â·≈â« °Á®–æ—°ºàÕπÕ¬Ÿà°—∫∫â“π‡©¬Ê ®π°«à “ of the activities were designed professional workers. This is an important new feature, well worth our attention. Look ‡ ∫’¬ßÕ“À“√∑’ˉ¥â®“°°“√≈à“§√—Èßπ’È®–À¡¥ ‡¢“®÷ß®–ÕÕ°‰ª≈à“ —µ«å§√—Èß„À¡à ´÷Ëß惵‘°√√¡¢Õß §ÿ≥Õ“√¬“ ‡™â“°√–®à“ß ª√–∏“π·≈–Àπ÷Ëß„πºŸâ°àÕµ—Èß Bangkok ACM°—πÕ’°¡“° πÕ°®“°π—Èπ°Á¬—߇ªî¥√—∫ ¡“™‘° ∑—Èߪ√–‡¿∑π—°‡√’¬ππ—°»÷°…“·≈–to benefit professionals in the for more action in this field. The digital revolution is happening faster than anyone æ√“π§ππ’È ¡’¢âÕ¥’§◊Õ≈¥§à“§«“¡‡ ’Ë¬ß §◊ÕÕÕ°≈à“‡¡◊ËÕ®”‡ªìπ‡∑à“π—Èπ ·≈–‰¥âæ—°ºàÕπÕ¬à“߇µÁ¡∑’Ë SIGGRAPH ªí®®ÿ∫—𠇪ìπ°√√¡°“√∫√‘À“√ ∫√‘…—∑ ∏Õ¡— ‰Õ‡¥’¬ ®”°—¥ °≈à“«ºŸâª√–°Õ∫«‘™“™’æ π—∫«à“‡ªìπÕ’°°â“«Àπ÷Ëß∑’Ë¡’§«“¡ ”§—≠ ·≈–§«√§à“·°à°“√field, one of which was a con- could have forecast. [] ∂÷ß°‘®°√√¡∑’˺à“π¡“¢Õß ¡“§¡œ Õ“¬ÿ¢«∫°«à“·µàøÕ√å¡·√ß√“¬π’È„Àâøíß«à“®—∫µ“¡Õß ¢Õ‡Õ“„®™à«¬„Àâ¡“°—π ç∂Ÿ°∑’Ë∂Ÿ°∑“ß ·≈–∑—π‡«≈“é Õ¬à“ß∑’Ë«à“°—π‰«âference and seminar entitled ‡æ◊ËÕ‡°Á∫ – ¡·√߇æ◊ËÕ°“√≈à“§√—ÈßµàÕ‰ª ¢âÕ‡ ’¬§◊Õ Ωï¡◊Õ„π°“√≈à“Õ“®®–∂¥∂Õ¬≈ß ‡æ√“–«à“‰¡à‰¥â ®√‘ßÊ ‡æ√“–«—ππ’È ¥‘®‘∑—≈‰ª‰¥â‡√Á«°«à“∑’Ë„®‡√“§‘¥¡“°π—°. [ ] 'Moving Towards a Digital Content ≈—∫Ωï¡◊ÕÕ¬Ÿà‡ªìπª√–®” Community'. The conference æ√“π§π∑’Ë Õß ¥â«¬§«“¡°≈—««à“ §«“¡‡©’¬∫·À≈¡¢ÕßΩï¡◊Õ°“√≈à“®–∂¥∂Õ¬≈ß ‡¡◊ËÕ≈à“ —µ«å sought to initiate consultations ¡“‰¥â ‡¢“°Á®–„™â‡«≈“æ—°ºàÕπÕ¬Ÿà°—∫∫â“π‡æ’¬ß‡≈Á°πâÕ¬ ·≈â«°Á®–ÕÕ°‰ª∑”°“√≈à“Õ’° ‡æ◊ËÕ„ÀâΩï¡◊Õ among State officials, figures ¢Õ߇¢“π—Èπ§ß∑’Ë ¢âÕ¥’§◊Õ‰¥â≈—∫Ωï¡◊ÕÕ¬Ÿà‡ ¡Õ ·≈–¡’Õ“À“√„Àâ°—∫§√Õ∫§√—«µ≈Õ¥‡«≈“ ·µà¢âÕ‡ ’¬ in the private and educational sectors, and management from 021: The Unpredictable Prediction } 021: The Unpredictable Prediction

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à«πæ√“π§π∑’Ë “¡π—Èπ ‡¡◊ËÕ°≈—∫¡“®“°°“√≈à“ —µ«å·≈â« √Ÿâ ÷°«à“°“√æ—° ‡¡◊ËÕ°≈—∫¡“®“°°“√≈à“ —µ«å·≈â« à«πæ√“π§π∑’Ë “¡π—Èπ www.seriousgames.org) ‡ªìπ°≈ÿà¡ www.seriousgames.org) 60-61 Raph Koster : A theory of Fun: is why game matter. is no pressure, and that a context where there Fun is about learning in P. 98 of life skills. Let's look at some examples. learning ability, and greater adeptness in a variety capabilities (road safety, for example), increased the bait on a hook that draws us towards enhanced exaggerating. But really, the 'fun' in a game is but consuming an art form as well. Maybe you think I'm even gain knowledge. At the same time, we are We play games to relax, have fun with friends, or play a game? Why not amuse yourself with movie? Go out for a meal? Stroll around mall? Or comparison to his peers, and lack of rest, which could is his exposure to extra risk, sometimes unnecessarily, in always supplying his family with fresh game. The disadvantage that he is constantly honing his hunting techniques, and to maintain his level of skill. The advantage this method is time resting. Then he goes back hunting as before, in order hunter. After bringing home a catch, he spends only short skill, as he does not practise often. next hunt. The disadvantage is that he may lose his hunting necessary. He also gets to rest, conserving his strength for the method is low risk, only going out to hunt when absolutely Only then does he go out hunting again. The advantage of this at home, and does nothing until the food he caught is finished. own way of doing things. them, or never acquire them. you. 4) If you don't practice your hunting skills, may lose the animals you want, or don't want catch hunting requires skill. Without skill, either you don't catch expedition exposes you to various dangers. 3) Success in family will starve. 2) Hunting is a risky activity. Every hunting aspects of this dependence? 1) If you don't go hunting, your depends on hunting wildlife. What are some of the important What do you when you're bored? Watch a The second hunter is afraid that he will lose his skills as a The first hunter, when he comes home with a catch, relaxes Now imagine there are three hunters. Each hunter has his Suppose you are living in an age when human survival more. Children who play with Pokemon cards have an playing the games they play. They win more if remember matters than their friends, and so are more successful in so? Because they take pride in knowing more about these worlds that we could never imagine them remembering. Why game-playing children: they can retain details of their game and memory all benefit from game-playing. Look at today's that need fine-tuning nowadays. Management, communication, difference is the seriousness with which they are played. only the whole armies. No one disputes their status as games; sized drills to elaborate, nation-wide maneuvers involving are called 'war games'. These games range from company- But modern soldiers must still practise the arts of war in what soldiers have long been a permanent feature of our history. athletes are not expected to fight in wars, since professional petitions that measure various types of human ability. Modern for the Olympics of today, we continue to see athletic com- war, these athletes would be the country's battle heroes. As honoured, respected, and given State support. In times of occasions to try out martial talents. The contestants were The original Olympics of Ancient Greece, for example, were enjoyment. sessions, that 'work' became a form of entertainment and By adding some fun to his practice and skill development risk-free. Still, it is better than no practice at all. And home that simulated practice may not be as good the real thing. his hunting skills while at home too. The only disadvantage is he stays and rests as much wants, practises some of designer, it appears.) The advantage of this approach is that his spear at it until he is proficient. (He an early game of wood, sets it up between two rocks, and practises throwing home and resting between trips to the wild. He takes a piece affect his hunting prowess despite the extra practice he gets. Besides physical or athletic ability, there are other skills Humans have long used games as means of developing skills. It was the third hunter who used a game for his own benefit. As for the third hunter, he is not satisfied with just staying 1/6/05, 12:53 early March of this year, San been organized annually. In seminars on this topic have education and medicine. Major games useful tools in and how to make electronic gement and administration, game lets staff or for mana- rhizome_commission/). This Mondrian ( using games for training research on the subject of has conducted studies and ( Serious Games Initiative competence. One group, the companies, or even medical personnel management in games can improve education, come together to look at how cannot match. uncertainty that exams simply the kind of breathtaking conflict contains suspense, easier to retain. Game-world fun is added, anything When a certain element of cared enough to remember. school, you find they never them about their studies at characters. But if you ask who created or drew these on. Some of them even know levels they possess, and so what strengths and strength characters develop into what, astonishing memory for what www.seriousgames.org), A number of groups have

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Is this another variation on One interesting example

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ß“π¢Õß Peter Molyneux (Populous Black & White) ·≈–¢Õß Richard ·≈–¢Õß White) & Black (Populous Molyneux Peter ß“π¢Õß

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‡«Á∫‰´µå¢Õ߇¢“ (Raph Koster ¥”√ßµ”·Àπàß Chief Creative Officer ¢Õß Officer Creative Chief ¥”√ßµ”·Àπàß Koster (Raph ‡«Á∫‰´µå¢Õ߇¢“ ‡°’ˬ«°—∫°“√¡Õß ·≈–°“√ÕÕ°·∫∫‡°¡ 剫â«à“ ‡ªìπ»‘≈ª–·¢πßÀπ÷Ëß ‰«â„𠇪ìπ»‘≈ª–·¢πßÀπ÷Ëß ·≈–°“√ÕÕ°·∫∫‡°¡ 剫â«à“ ‡°’ˬ«°—∫°“√¡Õß

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Raph Koster ( Koster Raph

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πà“®–‰¥â√—∫°“√¬Õ¡√—∫ ·≈–‰¥â‚Õ°“ ∑’Ë®– √â“ßß“π∑’Ë∑”„Àâ‡√“‰¥â‡√’¬π√Ÿâ ‰¥â ·≈–‰¥â‚Õ°“ ∑’Ë®– √â“ßß“π∑’Ë∑”„Àâ‡√“‰¥â‡√’¬π√Ÿâ πà“®–‰¥â√—∫°“√¬Õ¡√—∫

¡’ ‘∑∏‘Ï∑’Ë®–∂Ÿ°¡Õß«à“‡ªìπ»‘≈ªîπ‡™àπ°—π „πÕπ“§µÕ—π„°≈âÕ’°‰¡àπ“π æ«°‡¢“ „πÕπ“§µÕ—π„°≈âÕ’°‰¡àπ“π ¡’ ‘∑∏‘Ï∑’Ë®–∂Ÿ°¡Õß«à“‡ªìπ»‘≈ªîπ‡™àπ°—π

°≈—∫‰ª«à“ ∑”‰¡ß“π»‘≈ª–‰¡à “¡“√∂¡’§«“¡ πÿ° ‡À¡◊Õπ°—∫°“√‡≈àπ‡°¡ å ∑”‰¡ß“π»‘≈ª–‰¡à “¡“√∂¡’§«“¡ πÿ° °≈—∫‰ª«à“

°—∫ß“π»‘≈ª–°—π‡∂Õ– (çLet's Play Art! !!é) Pac-Mondrian ∂“¡§”∂“¡ Pac-Mondrian !!é) Art! Play (çLet's °—∫ß“π»‘≈ª–°—π‡∂Õ–

«‘¥’‚Õ‡°¡ åπ—Èπ ¡’§ÿ≥§à“æÕ®–‡ªìπß“π»‘≈ª–À√◊Õ‡ª≈à“ ‡√“°—∫∫Õ°«à“¡“‡≈àπ ¡’§ÿ≥§à“æÕ®–‡ªìπß“π»‘≈ª–À√◊Õ‡ª≈à“ «‘¥’‚Õ‡°¡ åπ—Èπ

®–‡¢â“∂÷ß ‰ª‡ªìπÀâÕ߇≈àπ‡°¡ å∑’Ë∑ÿ°§π “¡“√∂ —¡º— ‰¥â ·∑π∑’ˇ√“®–∂“¡«à“ ‰ª‡ªìπÀâÕ߇≈àπ‡°¡ å∑’Ë∑ÿ°§π “¡“√∂ —¡º— ‰¥â ®–‡¢â“∂÷ß

¢Õß Pac-Mondrian ‡ª≈’ˬπÀâÕß· ¥ßß“π»‘≈ª–Õ—π∑√߇°’¬√µ‘ ·≈–¬“°∑’Ë ‡ª≈’ˬπÀâÕß· ¥ßß“π»‘≈ª–Õ—π∑√߇°’¬√µ‘ Pac-Mondrian ¢Õß

joystick ‚¥¬‡™◊ËÕ¡µàÕºŸâ™¡‡¢â“°—∫§«“¡√◊Ëπ√¡¬å‚¥¬µ√ß µŸâ‡°¡ å∑’Ë∑“ ’¥â«¬¡◊Õ ‚¥¬‡™◊ËÕ¡µàÕºŸâ™¡‡¢â“°—∫§«“¡√◊Ëπ√¡¬å‚¥¬µ√ß joystick

§◊Õ ‘Ëß∑’Ë≈¥§«“¡´—∫´âÕπ ¢Õß°“√ —¡º— °—∫ß“π»‘≈ª– ¡“‡À≈◊Õ‰«â‡æ’¬ß°“√∂◊Õ ¢Õß°“√ —¡º— °—∫ß“π»‘≈ª– §◊Õ ‘Ëß∑’Ë≈¥§«“¡´—∫´âÕπ

À“°ÀâÕß· ¥ßß“π»‘≈ª– §◊Õ∑’Ë √â“ߧ«“¡√◊Ëπ√¡¬å„Àâ°—∫§ÿ≥ Pac-Mondrian §◊Õ∑’Ë √â“ߧ«“¡√◊Ëπ√¡¬å„Àâ°—∫§ÿ≥ À“°ÀâÕß· ¥ßß“π»‘≈ª–

æ◊Èπ∑’Ë„À⻑≈ªîπ‰¥â‡≈àπ ‰¥â§‘¥ ·≈–· ¥ß§«“¡ √â“ß √√§åÕ¬à“ß πÿ° π“π ‰¥â§‘¥ æ◊Èπ∑’Ë„À⻑≈ªîπ‰¥â‡≈àπ

√â“ß √√§å‰¥âÕ¬à“ߥ’‡¬’ˬ¡ ‡√’¬°«à“‡ªìπ ◊ËÕ°≈“ߢÕß°“√ √â“ßß“π»‘≈ª– ‡√’¬°«à“‡ªìπ ◊ËÕ°≈“ߢÕß°“√ √â“ßß“π»‘≈ª– √â“ß √√§å‰¥âÕ¬à“ߥ’‡¬’ˬ¡ ∑’Ë¡’

∫—π¥“≈„®¡“«“¥¿“æπ’ÈÕ’°∑’ ‡ÀÁπ‰¥â«à“‡¢“„™â‡°¡ 凪ìπæ◊Èπ∑’Ë∑’Ë· ¥ß§«“¡§‘¥ ∫—π¥“≈„®¡“«“¥¿“æπ’ÈÕ’°∑’

‡æ≈ߪ√–°Õ∫ °Á‡ªìπ·π« Boogie Woogie Jazz ´÷Ëß Mondrian °Á‰¥â√—∫·√ß Mondrian ´÷Ëß Jazz Woogie Boogie °Á‡ªìπ·π« ‡æ≈ߪ√–°Õ∫ À√◊Õ( pac-mondrian

¿“æ çBroadway Boogie Woogieé «“¥¢÷Èπ‡¡◊ËÕªï 1942- 43 ‡æ≈ß∑’Ë„™â‡ªìπ 43 1942- «“¥¢÷Èπ‡¡◊ËÕªï Woogieé Boogie çBroadway ¿“æ °—∫ß“π»‘≈ª–∑’Ë¡’Õ¬Ÿà·≈â« √â“߇ªìπß“π»‘≈ª–„À¡à¢÷Èπ¡“ ‡™àπ pacm[ondri]an ‡™àπ √â“߇ªìπß“π»‘≈ª–„À¡à¢÷Èπ¡“ °—∫ß“π»‘≈ª–∑’Ë¡’Õ¬Ÿà·≈â«

¿“æ¢Õß Mondrian π—Èπ ®–∂Ÿ°„™â„À⇪ìπ°√–¥“π°“√‡≈àπ¢Õß pacman ´÷Ëß°Á pacman ®–∂Ÿ°„™â„À⇪ìπ°√–¥“π°“√‡≈àπ¢Õß π—Èπ Mondrian ¿“æ¢Õß ¡’Õ¬Ÿà¡“°¡“¬ ∫“߇°¡ å°Á„™âµ—«≈–§√ ®“°‡°¡ å∑’Ë‚¥àߥ—ßÕ¬Ÿà·≈â«¡“º ¡º “π ∫“߇°¡ å°Á„™âµ—«≈–§√ ¡’Õ¬Ÿà¡“°¡“¬

°“√√«¡°—π√–À«à“ß ‡°¡ å Pacman °—∫¿“æ«“¥¢Õß Piet Mondrian ‚¥¬ Mondrian Piet °—∫¿“æ«“¥¢Õß Pacman ‡°¡ å °“√√«¡°—π√–À«à“ß

µÕ∫√—∫·≈–µÕ∫ πÕß (Interactivity) √–À«à“ߺŸâ™¡°—∫ß“ππ—ÈπÊ (Interactivity) µÕ∫√—∫·≈–µÕ∫ πÕß

∑”„Àâ‡√“µâÕߧ‘¥ §«“¡§‘¥∑’ˇ°‘¥¢÷Èπ‡¡◊ËÕ‡√“‡ æß“πµà“ßÊ °Á®–∑”„À⇰‘¥°“√ §«“¡§‘¥∑’ˇ°‘¥¢÷Èπ‡¡◊ËÕ‡√“‡ æß“πµà“ßÊ ∑”„Àâ‡√“µâÕߧ‘¥

π—Ëπ‡Õß ‡¡◊ËÕ‡√“‡¢â“‰ª„°≈â·≈⫇√’¬π√Ÿâ«à“ß“ππ—ÈπÊ µâÕß°“√ ◊ËÕÕ–‰√ÕÕ°¡“·≈â« ‡¡◊ËÕ‡√“‡¢â“‰ª„°≈â·≈⫇√’¬π√Ÿâ«à“ß“ππ—ÈπÊ π—Ëπ‡Õß

‡∑à“π—È𠧫“¡ «¬ß“¡π—Èπ °Á‡ªìπ‡æ’¬ß ‘Ëß∑’Ë∑”„Àâ‡√“Õ¬“°‡¢â“„°≈âß“ππ—ÈπÊ §«“¡ «¬ß“¡π—Èπ ‡∑à“π—Èπ

∑’ˉ¡à√Ÿâ‡√◊ËÕß√Ÿâª√–«—µ‘¢Õßß“ππ—Èπ‡≈¬ °ÁÕ“®®–‡ÀÁπ«à“°Á‡ªìπ‡æ’¬ß ‘Ëß «¬ß“¡ ∑’ˉ¡à√Ÿâ‡√◊ËÕß√Ÿâª√–«—µ‘¢Õßß“ππ—Èπ‡≈¬

À≈—߇ªìπÕ¬à“߉√ ‡√“°Á®–√Ÿâ ÷°«à“ß“ππ—Èπ¡’§ÿ≥§à“¡“°¢÷È𠇫≈“∑’ˉª¥Ÿß“π»‘≈ª– ‡√“°Á®–√Ÿâ ÷°«à“ß“ππ—Èπ¡’§ÿ≥§à“¡“°¢÷Èπ À≈—߇ªìπÕ¬à“߉√

Miyamoto ‡ªìπ§π∑’Ë¡’™◊ËÕ‡ ’¬ß¡“° ∑“ߥâ“π®‘πµπ“°“√·≈–°“√ √â“ß √√§å ‡ªìπ§π∑’Ë¡’™◊ËÕ‡ ’¬ß¡“° Miyamoto

„À¡à°Á®–µâÕß¡’ Mario π’ȇªìπµ—«π” æ√âÕ¡°—∫‡°¡ å∑’Ë®–¡“‡ªìπµ—«™Ÿ‚√߇ ¡Õ π’ȇªìπµ—«π” Mario „À¡à°Á®–µâÕß¡’

Õ¬Ÿà¬◊𬓫∑’Ë ÿ¥ „πª√–«—µ‘»“ µ√å¢Õ߇°¡ å ∑ÿ°Ê §√—Èß∑’Ëπ‘π‡∑π‚¥ÕÕ°‡§√◊ËÕß ∑ÿ°Ê „πª√–«—µ‘»“ µ√å¢Õ߇°¡ å Õ¬Ÿà¬◊𬓫∑’Ë ÿ¥

Donkey Kong ·≈–µ—«≈–§√‡Õ°∑’ˇ≈àπ°Á§◊Õ Mario ·≈–°Áπ—∫«à“‡ªìπµ—«≈–§√∑’Ë Mario ·≈–µ—«≈–§√‡Õ°∑’ˇ≈àπ°Á§◊Õ Kong Donkey

°Õ√‘≈≈“µ—«√⓬ ·≈–§ÿ≥°ÁµâÕßµ“¡‰ª™à«¬‡∏ÕÕÕ°¡“ º≈≈—æ∏å∑’ˉ¥â°Á§◊Õ‡°¡ å ·≈–§ÿ≥°ÁµâÕßµ“¡‰ª™à«¬‡∏ÕÕÕ°¡“ °Õ√‘≈≈“µ—«√⓬

¡“„π≈—°…≥–∑’Ë¡’‚©¡ß“¡°—∫Õ Ÿ√ ‚¥¬‡¡◊ËÕ·øπ “«¢Õߧÿ≥∂Ÿ°®—∫‰ª‚¥¬‡®â“ ¡“„π≈—°…≥–∑’Ë¡’‚©¡ß“¡°—∫Õ Ÿ√

∑’Ë√—°°“√º®≠¿—¬ À√◊Õ∑’ˇ¢“™Õ∫‡¡◊ËÕ ¡—¬‡ªìπ‡¥Á°‰¡à‰¥â ‡¢“®÷ß √â“߇°¡ åÕÕ° À√◊Õ∑’ˇ¢“™Õ∫‡¡◊ËÕ ¡—¬‡ªìπ‡¥Á°‰¡à‰¥â ∑’Ë√—°°“√º®≠¿—¬

„¥Ê Miyamoto °Á ß —¬«à“‡°¡ åµà“ßÊ ∑”‰¡∂÷ß¡’‡√◊ËÕ߇À¡◊Õπ°—∫ Fairy Tales Fairy ∑”‰¡∂÷ß¡’‡√◊ËÕ߇À¡◊Õπ°—∫ °Á ß —¬«à“‡°¡ åµà“ßÊ Miyamoto „¥Ê

‡ªìπ‡°¡ å∑’ˇÀ¡◊Õπ°—∫‡°¡ åÕ◊ËπÊ „π ¡—¬π—Èπ §◊Õ‰¡à¡’µ—«≈–§√ ‰¡à¡’‡π◊ÈÕ‡√◊ËÕß §◊Õ‰¡à¡’µ—«≈–§√ „π ¡—¬π—È𠇪ìπ‡°¡ å∑’ˇÀ¡◊Õπ°—∫‡°¡ åÕ◊ËπÊ

‚√߇√’¬π‡≈¬ µÕππ—Èπ‡¢“‰¥â√—∫¡Õ∫À¡“¬„À⥟·≈ Radarscope ´÷Ë߇°¡ åπ—Èπ°Á Radarscope µÕππ—Èπ‡¢“‰¥â√—∫¡Õ∫À¡“¬„À⥟·≈ ‚√߇√’¬π‡≈¬

"If Kandinsky was around today, around was Kandinsky "If

„π¡ÿ¡Àπ÷ËߢÕ߇«Á∫‰´µå pacm[ondri]an ‡¢’¬π‡Õ“‰«â«à“... pacm[ondri]an „π¡ÿ¡Àπ÷ËߢÕ߇«Á∫‰´µå

®–‡ªìπ°“√‡°‘π‰ªÀ√◊Õ‡ª≈à“ ∑’˺¡Õ¬“°®–∫Õ°«à“ π—°ÕÕ°·∫∫‡°¡ å°Á ∑’˺¡Õ¬“°®–∫Õ°«à“ ®–‡ªìπ°“√‡°‘π‰ªÀ√◊Õ‡ª≈à“

ºŸâ √â“߇°¡ åπ’È ‡¢’¬π‰«âÕ¬à“ßπà“ πÿ°∫π‡«Á∫‰´µå¢Õ߇¢“ „π∑”πÕß∑’Ë«à“ ‡¢’¬π‰«âÕ¬à“ßπà“ πÿ°∫π‡«Á∫‰´µå¢Õ߇¢“ ºŸâ √â“߇°¡ åπ’È

∂â“®–„À⬰µ—«Õ¬à“ß ‡°¡ å∑’ËÕÕ°·∫∫¡“‡æ◊ËÕ‡ªìπß“π»‘≈ª–‚¥¬µ√ß´÷Ëß°Á ∂â“®–„À⬰µ—«Õ¬à“ß

‡À¡◊Õπ°—∫‡∫◊ÈÕßÀ≈—ßß“π»‘≈ª–¥—ßÊ ∑ÿ°™‘È𠇫≈“∑’ˇ√“√Ÿâ«à“‡∫◊ÈÕß≈÷°‡∫◊ÈÕß ∑ÿ°™‘Èπ ‡À¡◊Õπ°—∫‡∫◊ÈÕßÀ≈—ßß“π»‘≈ª–¥—ßÊ

Shigeru Miyamoto ∂Ÿ°®â“ß‚¥¬π‘π‡∑π‚¥‡¡◊ËÕ ªï 1977 À≈—ß®“°®∫ 1977 ªï ∂Ÿ°®â“ß‚¥¬π‘π‡∑π‚¥‡¡◊ËÕ Miyamoto Shigeru

he would be a game designer." [ ] [ designer." game a be would he http://pbfb.ca/rhizome_commission/) ´÷Ë߇ªìπ http://pbfb.ca/rhizome_commission/) entire city as its 'game board'. Try visiting to be played in public places; a game can have an they have on the players. Some games are designed designer's point of view, or in terms the impact These games are actually quite interesting from a and-seek and other outdoor games during recess. attention. As schoolchildren, we used to play hide- computer monitor or TV screen deserve more no story. Miyamoto wondered why a game could game of that time. There were no characters, and given responsibility for 'Radarscope', a generic right after graduating from high school. He was White'), and Richard Garriott ('Ultima'). ('Civilization'), Peter Molyneux ('Populous Black & Mario', 'Legend of Zelda', and 'Pikmin'), Sid Meier City and 'The Sims'), Shigeru Miyamoto ('Super fun _ top-class designers such as Will Wright ('Sim inner dimension that overrides the mere pursuit of game designers who are seeking to convey some elements cannot be present. Koster refers to some that does not mean aesthetic or educational if a game, likewise, was designed primarily for fun, some 'higher' purpose, such as sheer beauty. And novels, all manage to combine entertainment with other forms of art, such as photographs, music, or that games are 'only' fun or entertainment, but technology-intensive. Some people might think doses of computer engineering, films are no less Although the production of a game requires heavy the same acceptance should be accorded to games. If films are generally agreed to be works of art, one such team effort, and another is a video game. require teamwork by numerous experts. A film is achievement of the artist alone, while others through his/her art work. Some forms are the someone who conveys information or an opinion Empire Divided'. Koster believes that an artist is Director of a game called 'Star Wars Galaxies: An of Sony Online Entertainment, as well the Creative an art form. Raph Koster is the Chief Creative Officer Koster expresses the opinion that game design is accept games or game design as a branch of art? different levels, genders, and ages. But does society interest of many different kinds people, enhance artistic creativity. Games attract the insights about the place in which we live. strange behaviours on a city street can deliver new too, is a significant accomplishment. Acting out between one person and his/her community. This, between one individual and another, but is possible an important part of our lives; it can occur not only acquire new knowledge as well. Communication is themselves with their friends in the process, and experiences they would not ordinarily have, amusing are designed not only for fun. The players go through quite interesting and enjoyable to play. Such games strange action in the middle of street. It is all write something on a billboard, or perform some There are instructions to search for something, or done. Each person will have a different experience. book and follow the next command until you are performed this order, you open your instruction arcades on the island of Manhattan.) Having remember, there are no more than two game living in Manhattan, New York City. (As far as I blocks." This instruction was designed for people if not, follow a person with yellow shirt for 3 game arcade, go play Pacman in that arcade. But from his/her starting point. and each stage in play leads the player farther city. The players are given instructions to follow, involve exploration of a real-life area, such as might be considered a subset of 'HERE games', which devoted to novel concepts in game design. These www.0009.org or New Ideas for a Era, website Games that can be played away from the Shigeru Miyamoto was hired by Nintendo in 1977 In his website, Besides knowledge or skill, games can help to Pacmanhattan: "If you are within 10 blocks of a 1/6/05, 12:53 www.legendmud.org/raph/, Raph ( art to generate a new work, such as Pac-Mondrian characters from other famous games with existing designed to be artistic. Some games combine in question. between the viewer or listener and work of art of this sort leads to various types interactivity to say, we may be inspired. Repeated experience when we understand what that art work is trying us, and we consume it, almost unthinkingly. But ficial appreciation of its attraction. Its beauty draw performance came about, we gain a rather super- a concert without knowing how that painting or attach to them. If we go an art gallery or attend know about their background, the more value we renowned for his imagination and creativity. back seat. Today, Miyamoto is understandably player, Mario is the star, with other games taking a Every time Nintendo comes out with a new game the game world's longest-lasting action figure. was 'Donkey Kong'. Miyamoto's 'Mario' later became player-hero must follow and rescue her. The result player's lover is captured by a vicious gorilla, the handsome hero and an ugly villain. When the as a child. So he created story line involving not be like the fairy tale adventures he used to enjoy The 'Pac-Mondrian' website declares that tainment as well artists. purveyors of knowledge, experience, and enter- near future, they will be rightly considered as have the right to be regarded as artists? In very game. Is it too much to say that game designers by asking why art cannot be as fun playing a "Let's play art!" 'Pac-Mondrian' replies to the critics has sufficient artistic value, we should be saying, can fit in. Rather than asking whether a video game of a typical art gallery into room where everyone the viewer from affectation and inaccessibility mediary. The painted realm of 'Pac-Mondrian' takes A joystick lets you hold this pleasure without inter- of this experience by putting it directly in your hand. art gallery, 'Pac-Mondrian' removes the complexity says in his website that if you get pleasure from an tainment. The creator of this game whimsically play, think, and create in an atmosphere of enter- of other works art, a place where an artist can excellent organizing medium for the presentation game as well. And so this has become an and the music forms background for inspired by 'Boogie Woogie Jazz' to paint this work, Boogie Woogie', painted in 1942-43. Mondrian was Mondrian as background, such his 'Broadway lets 'Pacman' play with the paintings of Piet http://pbfb.ca/rhizome_commission/). This game There are many examples of games that were As with other famous art works, the more we "If Kandinsky was around today, he would be a game designer." [] 01001011 living breathing digital canvas. self-expression and turning clothes into a One aspect of which is using technology for important part of our everyday lifestyle. to this new world that will become an logists are figuring out different approaches an everyday reality. Designers and techno- is no longer a pipe dream but has become mobile the idea of "Wearable Technology" never leave home without: clothing. technology with the one thing most of us next decade." single most controversial technology in the has warned us, one of the leaders in wearable technology Alex Lightman, CEO of Charmed Technology as GPS systems become more widespread. in security and surveillance the near future embedded technology will play a big part watch movies while walking. Clothing with built in mini screens will enable you to jacket straight to your ears. Eyeglasses with holes to wire your mp3 player through jackets with specially designed pockets and Technology." Kenneth Cole is putting out you see and hear the term "Wearable Everywhere you look in the United States, As technology becomes smaller and more 021: After all, wearables integrate "Wearables will be the The Unpredictable Prediction >> >> >> >> >> thousands of people wearing it as a demonstration of how environmental noise is affecting people. art4d: What are your future plans for HearWear?; YK: For prototype 2.0, we’re intending to make some bags, belts and different types of apparel. The skirt was quickly developed for the SIGGRAPG show in LA because it was the most suitable for large-scale display. art4d: It seems that "Wearable Technology" is one of the latest buzzwords that is used in connection with almost everything. What do you think "Wearable Technology" is? YK: Wearable Technology can be anything. I mean the watch you are wearing on your wrist is technology. Its technology and you wear it. A lot of people come up with sunglasses with a computer chip in it. A lot of things can be "Wearable 01011HearWear Technology". A GPS system can be integrated into your jacket. My interest was in the design itself because technology turns Younghui Kim, a Korean designer based in New York has been to design and develop a technology jacket with James Tu. off a lot of people. It’s not very user-friendly and people don’t experimenting with many different mediums for the past 13 That was the beginning of the combination of fashion and feel comfortable with new technology. I wanted to find a design years. Her latest innovation has attracted a lot of media technology for me. I used electronic illuminating wires, LEDs that would integrate new technology seamlessly into attention among designers and artists around the world. and electronic illuminating panels so the dancers can put on everyday life. "HearWear: The Fashion of Environmental Noise Display" the jackets and turn on different lighting effects as part of debuted this August at the Emerging Technologies Exhibition the performance. After that, I really got into the idea. art4d: What is the future of "Wearable Technology". of Siggraph 2004. I caught up with Younghui at her trendy In 2004, I teamed up with Milena Iossifova who is also a YK: A lot of jewelry designers are interested in wearable downtown office, Missing Pixel. graduate of ITP, NYU. She was known for developing this bag technology. An example is a necklace with a small LED screen. that was equipped with WiFi detection. I heard about her A lot of jewelry designers are trying to come up with art4d: Can you tell us a little bit about your background? and she heard about me through various people. We finally something that has transmission in it. The trend is similar to cars. YK: My background is in design. I studied as an illustrator/fine got together and started developing "HearWear: The Fashion Nowadays, cars come standard with GPS systems. The cars are artist at The Parsons School of Design here in New York and I of Environmental Noise Display." still there but there has been technology added. In the future, fashion is going to come standard with technology included, as majored in illustration and design with an emphasis on envi- ∑ÿ°Ê ∑’Ë„πÕ‡¡√‘°“ ‡√“®–æ∫·≈–‰¥â¬‘π§”«à“ "Wearable Technology" Õ¬Ÿà∑—Ë«‰ª Kenneth Cole °”≈—ßÕÕ°·∫∫ ronmental graphic design. I have spent the last 13 years art4d: Where did your inspiration come from?; circuits get smaller and smaller, and people become more and designing for different media ranging from graphic/print/ YK: I get inspiration every day. For HearWear specifically, the more comfortable using it. For instance, now they come up °√–‡ªÜ“·≈–™àÕß摇»…∫π‡ ◊ÈÕ·®Á°‡°âµ °“√ÕÕ°·∫∫‡À≈à“π’È®–∑”„À⇧√◊ËÕ߇≈àπ mp3 “¡“√∂√âÕ¬ºà“π‡ ◊ÈÕ·≈⫇ ’¬∫‰ª multimedia/cd- rom/dvds/games - you name it. I started to inspiration comes from the simple idea that fashion is a with Internet refrigerators. You can see how much technology ∑’ËÀŸ‰¥â‚¥¬µ√ß Àπâ“®Õ¢π“¥‡≈Á°∑’˪√–°Õ∫‡¢â“°—∫·«à𵓠∑”„À♡¿“æ¬πµ√å¢≥–∑’Ë°”≈—߇¥‘πÕ¬Ÿà‰¥â ∑ÿ°«—ππ’È ‡ ◊ÈÕºâ“∑’Ë¡’ mix technology with design at New York University’s Inter- statement, an expression, and what you wear defines who gets into everyday life. More and more people will be attached ‡∑§‚π‚≈¬’µ‘¥µ—ÈßÕ¬Ÿà„πµ—« °”≈—ß®–‡¢â“¡“¡’∫∑∫“∑ ”§—≠„π‡√◊ËÕߧ«“¡ª≈Õ¥¿—¬ ·≈–°“√§«∫§ÿ¡µ√«®µ√“„πÕ𓧵 active Telecommunications Program where I studied for my you are. A lot of people decide to buy their own shoes, t-shirts, to digital gadgets. Whether they’re aware of it or not, people Õ—π„°≈â ‡™àπ‡¥’¬«°—∫√–∫∫ GPS ∑’Ë°”≈—ß·æ√àÀ≈“¬¡“°¢÷Èπ (√–∫∫∑’Ë “¡“√∂√–∫ÿµ”·ÀπàߢÕß ‘ËߢÕß ‰¥â∑ÿ°·Ààß„π‚≈° Master’s degree. skirts or dress depending on how they express themselves. So are already living a digital lifestyle. Look at the watch, it is ®“°°≈ÿà¡¥“«‡∑’¬¡ 24 ¥«ß∑’Ë‚§®√Õ¬Ÿà√Õ∫‚≈°) I thought if I could add a little technology, it would be perfect not really analog anymore. Computer and telephones are In thinking about technology, I developed a passion for Alex Lightman À—«Àπ⓺Ÿâ∫√‘À“√√–¥—∫ Ÿß¢Õß Charmed Technology Àπ÷Ëß„πºŸâπ”¥â“π Wearable Technology narrative storytelling projects. While working as a designer for fashion. digital. You see less and less analog being used. You can’t on my first dvd project, "Black Press", I met my current separate digital lifestyle from lifestyle. ∫Õ°«à“ "‡∑§‚π‚≈¬’π’È®–‡ªìπ ‘Ë߇¥’¬« ∑’Ë®–‡ªìπ∑’Ë°≈à“«¢«—≠∂÷ß„πÀ≈“¬Ê √Ÿª·∫∫ µ≈Õ¥™à«ß∑»«√√…Àπâ“" Wearable partner, Michelle Halsell who was also studying at ITP, NYU, art4d: So what exactly is HearWear?; ‡ªìπ°“√√«¡‡Õ“ Õß ‘Ëß ∑’ˉ¡à‡§¬∂Ÿ°√«¡°—π¡“°àÕπ‡¢â“‰«â¥â«¬°—π π—Ëπ§◊Õ ‡∑§‚π‚≈¬’°—∫‡ ◊Èպⓠand we founded a company called Missing Pixel (www.miss- YK: Hearwear prototype 1.0 is a skirt with LEDs, L-wires, which art4d: As a designer who is familiar with both Asia and the US, what are ∑ÿ°«—ππ’ȇ∑§‚π‚≈¬’¥Ÿ®–¡’¢π“¥∑’ˇ≈Á°≈ß ·≈–¬—ß®– “¡“√∂æ°æ“‰¥â¡“°¢÷Èπ ·π«§‘¥‡√◊ËÕ߇∑§‚π‚≈¬’·∫∫ Wearable ingpixel.com) in 2000. It’s located in NYC, and we specialize is electronic luminance wire and Luminex. The skirt has sensors the differences between what’s happening in the US and Asia in terms of ®÷߉¡à„™à‡√◊ËÕ߇æâÕΩíπÕ’°µàÕ‰ª π—°ÕÕ°·∫∫·≈–ºŸâ‡™’ˬ«™“≠∑“߇∑§π‘§ ‰¥âæ∫°“√‡¢â“‰ª Ÿà‚≈°„À¡à∑’Ë·µ°µà“߉ª®“°‡¥‘¡ in digital storytelling. which take different levels of loud noises, displays it into technology? ·≈–®–¡’∫∑∫“∑ ”§—≠ µàÕ°“√¥”‡π‘π™’«‘µ‚¥¬ª°µ‘¢Õßæ«°‡√“ Õ¬à“ßÀπ÷Ëß°Á§◊Õ °“√„™â‡∑§‚π‚≈¬’‡æ◊ËÕ°“√· ¥ß§«“¡ different lighting patterns. For prototype 1.0, we have 5 levels YK: I think it’s interesting because countries in Asia are smaller, ‡ªìπµ—«µπ ·≈–‡ª≈’Ë¬π®“°‡ ◊ÈÕºâ“∏√√¡¥“Ê „À⇪ìπº◊πºâ“„∫¥‘®‘∑—≈∑’Ë¡’™’«‘µ art4d: What made you switch from traditional design to digital design? of L-wires that are being lit depending on level of noise that and the infrastructure is so much easier to evolve than in Younghui Kim π—°ÕÕ°·∫∫™“«‡°“À≈’ Õ“»—¬Õ¬Ÿà„π𑫬Õ√å° ‰¥â∑¥≈ÕßÕÕ°·∫∫‡ ◊Èպⓠ‚¥¬„™â ◊ËÕµà“ßÊ °—π√à«¡ YK: I was always near technology. I had my first Mac in 1988. the skirt is picking up. The street noises in NYC are really very America. America is a bigger country and takes a longer time I have always used the computer in my design process. I started loud. We wanted to make a visual expression of the environ- to adapt to new technologies that require large infrastruc- ª√–°Õ∫¡“π“π°«à“ 13 ªï π«—µ°√√¡™‘Èπ≈à“ ÿ¥¢Õ߇∏Õ ‰¥â√—∫§«“¡ π„®Õ¬à“ß¡“° ®“°∫√√¥“π—°ÕÕ°·∫∫·≈–»‘≈ªîπ drawing with computers since I was a freshman in college. mental noises. Because even though people know its noise, tures like cell phones. In South Korea where I’m from, you ∑—Ë«‚≈° "HearWear: The Fashion of Environmental Noise Display" ‡ªî¥µ—«§√—Èß·√°‡¡◊ËÕ ‘ßÀ“§¡ªï∑’Ë·≈â« „πß“π I experimented in computers and was always interested in they are not really aware of it visually, so we wanted to visualize can always tell that the technology for the consumer market The Emerging Technologies Exhibition of Siggraph 2004 ‡√“°”≈—ß®–‰ªÀ“ Younghui Kim ∑’ËÕÕøøî»ÕÕ°·∫∫ expressing myself in different mediums. After my undergraduate that. The skirt also works very well in a club scene, where it is two years ahead of the States. For instance live broadband ¢Õ߇∏Õ Missing Pixel °≈“߇¡◊Õß𑫬Õ√å° degree, I worked at Samsung in Seoul, Korea, as a graphic becomes almost an equalizer for music. took off much faster than in America and it currently costs designer for 2 years. After designing a lot of environmental The skirt doesn’t pick up ambient sound, we can adjust its only 14 USD per month. Everywhere there is WiFi and free art4d: Õ¬“°„Àâ™à«¬‡≈à“‡√◊ËÕß√“« ‡°’ˬ«°—∫µ—«§ÿ≥°àÕπ‰¥â‰À¡ sensitivity to sound. We made 3 skirt prototypes. One skirt has graphics, I became an R&D graphic designer. I was designing Internet access even in clothing stores. People in South Korea YK: ∑’ˇ°’ˬ«¢âÕß°—∫‡√◊ËÕß°“√ÕÕ°·∫∫ ‡√‘Ë¡µâπ‡√’¬π∑’Ë®–‡ªìππ—°«“¥¿“æª√–°Õ∫·≈–»‘≈ªîπ∑’Ë Parson School of a lot of CD-ROMs at the time. There were a couple of CD-ROMs 5 L-wires. One has three. For the third one, we used this special are already using their cell phones as remote controls for that was very narrative and I was really touched that multimedia fabric called Luminex, which has fiber-optic wire embedded their TV. Certain things will be adapted to the US and certain Design „π𑫬Õ√å° ‡≈◊Õ°«‘™“‡πâπÀπ—°‰ª∑’ËÕÕ°·∫∫°√“øøî°‡°’ˬ«°—∫ ‘Ëß·«¥≈âÕ¡ ·µà§«“¡ π„®‡√◊ËÕß°“√º ¡º “π could do this. So I decided to come back to NY and study into the textile. The Juska which is the distributor in NY, has things will not. It is quite interesting to observe this process. ¢Õ߇∑§‚π‚≈¬’µà“ßÊ π—Èπ °Á‰¥â∑”¡“µ≈Õ¥√–¬–‡«≈“ 13 ªïÀ≈—ß∑’˺à“π¡“π’È ‚¥¬‡√‘Ë¡π”‡∑§‚π‚≈¬’µà“ßÊ ¡“º ¡°—π„π multimedia. generously donated a yard of the fabric so I had a great chance For example, Sony’s minidisc format, which was hugely ß“πÕÕ°·∫∫ ‚¥¬®–„™â ◊ËÕµà“ß™π‘¥°—π µ—Èß·µàß“π°√“øøî° ¿“ææ‘¡æå ¡—≈µ‘¡’‡¥’¬ ´’¥’√Õ¡ ¥’«’¥’ ·≈–ß“π·∑∫®–∑ÿ°™‘Èπ to experiment with it. It’s more subtle than L-wire or LED’s but successful in Japan didn’t really make it into the USA. When I ∑’ˉ¥â√—∫¡“ ‡√‘Ë¡µâπ°Áπà“®–‡ªìπµÕπ‡√’¬πª√‘≠≠“‚∑À≈—° Ÿµ√ Interactive Telecommunication Program (ITP) ∑’Ë art4d: Designing CD-ROMS is still a long stretch from wearable technology. it creates an interesting effect. visited Japan in 1993, around the time when minidisc was ¡À“«‘∑¬“≈—¬π‘«¬Õ√å° (New York University) How did you start getting interested in technology and fashion? first introduced there, everybody had a boombox with a µÕπ∑’ËÕÕ°·∫∫¥’«’¥’Õ—π·√° "Black Press" ´÷Ëß∑”„À≥⇮հ—∫Àÿâπ à«π§πªí®®ÿ∫—π Michelle Halsell ‡√“∑—ÈߧŸà‡√’¬π YK: Around 2002, after designing a lot in monitor-based art4d: Where does the power come from? minidisc in it. YK: The skirt has a little pouch that is detachable. You also have ITP ∑’Ë¡À“«‘∑¬“≈—¬π‘«¬Õ√å°‡À¡◊Õπ°—π ·≈–‡√“°Áµà“ß π„®§≈â“¬Ê °—π „π«‘∏’°“√𔇠πÕß“π·∫∫‡≈à“‡√◊ËÕß ®π‰¥â√à«¡ design and digital design, I really missed working with my °—π°àÕµ—Èß∫√‘…—∑ Missing Pixel ( hands and real materials that can be touched. So I started a little metal hook which acts as a switch. The Luminex skirt art4d: So do you think all the innovations in technology right now are finding a lot of fabrics and materials to design bags and is powered by a single 9-volt battery. The other two are coming out of Asia? make them. Eventually, after doing that for a year or two, powered by two 9-volts, because the L-wire consumes much YK: I don’t think so. A lot of technology comes out worldwide it occurred to me to start mixing technology with fashion. more power. everyday. It’s all about adaptation... who is adapting it, how www.missingpixel.com) „π𑫬Õ√å°„πªï 2000 ·≈–‡√“¡’§«“¡™”π“≠¥â“π°“√ In 2003 my partner Michelle Halsell was doing an art it is being distributed and who is accepting it. [] ‡≈à“‡√◊ËÕߥ⫬¥‘®‘∑—≈‡ªìπ摇»… installation at the kitchen called Alphabeturistic. I was asked art4d: What has been the response so far to HearWear? 021: Environmental Noise Fashions 021: Environmental YK: There has been a lot of interest, especially from the Japanese crowd. I was surprised to see that a lot of guys were interested. art4d: Õ–‰√‡ªìπ ‘Ëß∑’Ë∑”„Àâ§ÿ≥ ‡ª≈’Ë¬π®“°°“√ÕÕ°·∫∫‚¥¬„™â ◊ËÕ‡¥‘¡Ê ‰ª‡ªìπ°“√ÕÕ°·∫∫·∫∫¥‘®‘∑—≈ Chutinthara Gongsakdi meets Younghui Kim in the hub They asked me how come I only developed a skirt. Some YK: Õ“®®–‡ªìπ°“√∑’ˉ¥â„°≈♑¥°—∫‡∑§‚π‚≈¬’‡ ¡ÕÊ µ—Èß·µà ¡—¬‡¥Á°Ê ‡™àπ °“√‰¥â§Õ¡æ‘«‡µÕ√å·¡§Õ‘π∑Õ™µ—«·√°„π of New York's mega-fashion district and listens to her suggested different apparel designs for guys and some even ªï 1988 ·≈–®–„™â§Õ¡æ‘«‡µÕ√åµÕπ°“√ÕÕ°·∫∫Õ¬Ÿà‡ ¡Õ ‡√‘Ë¡ √â“ߺ≈ß“πºà“π∑“ߧա摫‡µÕ√å µ—Èß·µà‡ªìππ—°»÷°…“ offered to wear a skirt if nothing else was available! The younger ªï∑’ËÀπ÷Ëß π„®∑’Ë®–· ¥ßÕÕ°§«“¡‡ªìπµ—«‡Õߺà“π ◊ËÕ∑’Ë·µ°µà“ß°—π À≈—ß®“°®∫ÕÕ°¡“ °Á‡¢â“∑”ß“π‡ªìππ—°ÕÕ°·∫∫ speaking skirt. audience would like to wear them in a dance club. There °√“øøî°∑’Ë∫√‘…—∑´—¡´ÿß„π‚´≈ª√–¡“≥ 2 ªï ·≈–°ÁÀ—π¡“‡ªìππ—°ÕÕ°·∫∫„π·ºπ°«‘®—¬·≈–æ—≤π“ ™à«ßπ—Èπ¡’ß“πÕÕ° were suggestions that this type of apparel would be useful for the hearing disabled. Some people thought it would be very cool to have a big demonstration in the street with 021: The Unpredictable Prediction 021: The Unpredictable Prediction

021.p65 64-65 1/6/05, 12:53 021: 021.p65 The Unpredictable Prediction

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„Àâ· ß «à“ß ·≈–„™âºâ“™π‘¥æ‘‡»…À√◊Õ Luminex °√–‚ª√ßµ—«π’È®–¡’µ—«‡´π‡´Õ√å ∑’Ë “¡“√∂«—¥√–¥—∫§«“¡¥—ߢÕ߇ ’¬ß∑’Ë °√–‚ª√ßµ—«π’È®–¡’µ—«‡´π‡´Õ√å Luminex ·≈–„™âºâ“™π‘¥æ‘‡»…À√◊Õ „Àâ· ß «à“ß

YK: HearWear µâπ·∫∫∑’Ë 1.0 ‡ªìπ°√–‚ª√ß∑’Ë∑”®“°«— ¥ÿÕ¬à“ß· ß LED ≈«¥√Ÿªµ—«·Õ≈´÷Ë߇ªìπ≈«¥Õ‘‡≈Á°∑√Õπ‘° å ∑’Ë ≈«¥√Ÿªµ—«·Õ≈´÷Ë߇ªìπ≈«¥Õ‘‡≈Á°∑√Õπ‘° å LED ‡ªìπ°√–‚ª√ß∑’Ë∑”®“°«— ¥ÿÕ¬à“ß· ß 1.0 µâπ·∫∫∑’Ë HearWear YK:

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ª√–¥‘…∞å·«àπ°—π·¥¥∑’Ë¡’™‘æ§Õ¡æ‘«‡µÕ√åΩíßÕ¬Ÿà √–∫∫ GPS “¡“√∂µ‘¥Õ¬Ÿà∫π‡ ◊ÈÕ·®Á§‡°âµ‰¥â‡™àπ°—π ·µà§«“¡ π„® “¡“√∂µ‘¥Õ¬Ÿà∫π‡ ◊ÈÕ·®Á§‡°âµ‰¥â‡™àπ°—π GPS √–∫∫ ª√–¥‘…∞å·«àπ°—π·¥¥∑’Ë¡’™‘æ§Õ¡æ‘«‡µÕ√åΩíßÕ¬Ÿà

YK: wearable technology “¡“√∂‡ªìπ‰¥â∑ÿ°Õ¬à“ß π“Ãî°“∑’Ë„ à∫π¢âÕ¡◊Õ°Á‡ªìπ‡∑§‚π‚≈¬’·∫∫π’È §π®”π«π¡“° π“Ãî°“∑’Ë„ à∫π¢âÕ¡◊Õ°Á‡ªìπ‡∑§‚π‚≈¬’·∫∫π’È “¡“√∂‡ªìπ‰¥â∑ÿ°Õ¬à“ß technology wearable YK:

‚¥¬ à«πµ—«·≈â« §‘¥«à“‡∑§‚π‚≈¬’¥—ß°≈à“«§◊ÕÕ–‰√ ‚¥¬ à«πµ—«·≈â«

æ—≤π“Õ¬à“ß√«¥‡√Á«„Àâ∑—πß“π SIGGRAPH ∑’Ë≈Õ ·Õ߇®≈≈‘ ‡æ√“–‡À¡“– ¡∑’Ë ÿ¥ ”À√—∫°“√· ¥ßº≈¢π“¥„À≠à ‡æ√“–‡À¡“– ¡∑’Ë ÿ¥ ∑’Ë≈Õ ·Õ߇®≈≈‘ SIGGRAPH æ—≤π“Õ¬à“ß√«¥‡√Á«„Àâ∑—πß“π

YK: º≈ß“πµâπ·∫∫ 2.0 ¢Õß HearWear π’È °Áµ—Èß„®∑’Ë®–∑”°√–‡ªÜ“ ‡¢Á¡¢—¥·≈–‡ ◊Èպ⓷∫∫Õ◊ËπÊ à«π°√–‚ª√ß°Á®–∂Ÿ° ‡¢Á¡¢—¥·≈–‡ ◊Èպ⓷∫∫Õ◊ËπÊ °Áµ—Èß„®∑’Ë®–∑”°√–‡ªÜ“ π’È HearWear ¢Õß 2.0 º≈ß“πµâπ·∫∫ YK:

‡æ◊ËÕ√≥√ߧå‡√◊ËÕߪí≠À“¡≈æ‘…∑“߇ ’¬ß∫π∑âÕß∂ππ ∑’Ë¡’º≈°√–∑∫µàÕ§π„πªí®®ÿ∫—π ‡æ◊ËÕ√≥√ߧå‡√◊ËÕߪí≠À“¡≈æ‘…∑“߇ ’¬ß∫π∑âÕß∂ππ

π—Èπ ∫“ߧπ¬—ߧ‘¥µàÕ‰ªÕ’°«à“ §ß®–¥’‰ª°«à“π’ÈÕ’°¡“° ∂â“®–„À⺟â§π «¡°√–‚ª√ߥ—ß°≈à“« ‡¥‘π¢∫«πª√–∑â«ß∫π∂ππ ∂â“®–„À⺟â§π «¡°√–‚ª√ߥ—ß°≈à“« §ß®–¥’‰ª°«à“π’ÈÕ’°¡“° ∫“ߧπ¬—ߧ‘¥µàÕ‰ªÕ’°«à“ π—Èπ

®–„ à°√–‚ª√ßπ’È„π ‚¡ √‡µâπ√” ·≈–°Á¡’°“√‡ πÕ«à“‡ ◊Èպ⓷∫∫π’È πà“®–‡ªìπª√–‚¬™πå ”À√—∫ºŸâæ‘°“√∑“ßÀŸ ¬‘Ë߉ª°«à“ πà“®–‡ªìπª√–‚¬™πå ”À√—∫ºŸâæ‘°“√∑“ßÀŸ ·≈–°Á¡’°“√‡ πÕ«à“‡ ◊Èպ⓷∫∫π’È ®–„ à°√–‚ª√ßπ’È„π ‚¡ √‡µâπ√”

·¡â°√–∑—Ëß®– «¡„ à°√–‚ª√ßµ—«π’È ∂Ⓣ¡à¡’‡ ◊Èպ⓷∫∫Õ◊Ëπ∑’ËÀ“‰¥â πÕ°®“°π’È ºŸâ∑’ˇ¢â“¡“‡ÀÁπ ´÷ËßÕ¬Ÿà„π«—¬Àπÿà¡ “«Õ¬“° ºŸâ∑’ˇ¢â“¡“‡ÀÁπ πÕ°®“°π’È ∂Ⓣ¡à¡’‡ ◊Èպ⓷∫∫Õ◊Ëπ∑’ËÀ“‰¥â ·¡â°√–∑—Ëß®– «¡„ à°√–‚ª√ßµ—«π’È

‡¢“∂“¡«à“∑”‰¡∑”‡©æ“–°√–‚ª√߇∑à“π—Èπ ∫“ߧπ°Á‡ πÕß“πÕÕ°·∫∫‡ ◊ÈÕºâ“∑’Ë·µ°µà“߉ª„Àâ°—∫ºŸâ™“¬ ∫“ߧπ°Á‡ πÕ ∫“ߧπ°Á‡ πÕß“πÕÕ°·∫∫‡ ◊ÈÕºâ“∑’Ë·µ°µà“߉ª„Àâ°—∫ºŸâ™“¬ ‡¢“∂“¡«à“∑”‰¡∑”‡©æ“–°√–‚ª√߇∑à“π—Èπ

YK: ‰¥â√—∫§«“¡ π„®Õ¬à“ß¡“° ‚¥¬‡©æ“–Õ¬à“߬‘Ëß®“°§π≠’˪ÿÉπ √Ÿâ ÷°ª√–À≈“¥„®«à“™“¬Àπÿà¡®”π«π¡“° π„® æ«° √Ÿâ ÷°ª√–À≈“¥„®«à“™“¬Àπÿà¡®”π«π¡“° π„® ‚¥¬‡©æ“–Õ¬à“߬‘Ëß®“°§π≠’˪ÿÉ𠉥â√—∫§«“¡ π„®Õ¬à“ß¡“° YK:

·∫µ‡µÕ√’Ë¢π“¥¢π“¥ 9 ‚«≈µå 2 °âÕπ ‡π◊ËÕß®“°≈«¥√Ÿªµ—«·Õ≈®–„™âæ≈—ßß“π¡“°°«à“¡“° °âÕπ 2 ‚«≈µå 9 ·∫µ‡µÕ√’Ë¢π“¥¢π“¥

°√–‚ª√ß∑’Ë∑”®“°ºâ“ Luminex ®–‰¥â°”≈—߉ø®“°·∫µ‡µÕ√’ËÀπ÷Ëß°âÕπ¢π“¥ 9 ‚«≈µå à«π°√–‚ª√ßÕ’° Õßµ—«„™â ‚«≈µå 9 ®–‰¥â°”≈—߉ø®“°·∫µ‡µÕ√’ËÀπ÷Ëß°âÕπ¢π“¥ Luminex °√–‚ª√ß∑’Ë∑”®“°ºâ“

YK: „π°√–‚ª√ß®–¡’´Õ߇≈Á°Ê ∑’Ë “¡“√∂∂Õ¥‡¢â“ÕÕ°‰¥â‚¥¬¡’µ–¢Õ‚≈À–¢π“¥‡≈Á° ∑’Ë∑”Àπâ“∑’˧≈⓬ «‘µ å‰ø ´÷Ëß ∑’Ë∑”Àπâ“∑’˧≈⓬ «‘µ å‰ø ∑’Ë “¡“√∂∂Õ¥‡¢â“ÕÕ°‰¥â‚¥¬¡’µ–¢Õ‚≈À–¢π“¥‡≈Á° „π°√–‚ª√ß®–¡’´Õ߇≈Á°Ê YK:

art4d: ”À√—∫π—°ÕÕ°·∫∫π“π“™“µ‘‡™àπ§ÿ≥ ∑’˧ÿâπ‡§¬¥’°—∫«‘∂’™’«‘µ¢Õߧπ„π∑«’ª‡Õ‡™’¬·≈–Õ‡¡√‘°“ Õ–‰√§◊Õ ∑’˧ÿâπ‡§¬¥’°—∫«‘∂’™’«‘µ¢Õߧπ„π∑«’ª‡Õ‡™’¬·≈–Õ‡¡√‘°“ ”À√—∫π—°ÕÕ°·∫∫π“π“™“µ‘‡™àπ§ÿ≥ art4d:

art4d: Õ𓧵¢Õß wearable technology ®–‰ª„π∑‘»∑“ß„¥ technology wearable Õ𓧵¢Õß art4d:

art4d: ¥Ÿ‡À¡◊Õπ«à“ wearable technology ‡ªì𧔻—æ∑åÀπ÷Ëß ∑’Ë∂Ÿ°„™â„π°“√‡™◊ËÕ¡‚¬ß‡°◊Õ∫®–∑ÿ°Ê Õ¬à“ß„πªí®®ÿ∫—π ∑’Ë∂Ÿ°„™â„π°“√‡™◊ËÕ¡‚¬ß‡°◊Õ∫®–∑ÿ°Ê ‡ªì𧔻—æ∑åÀπ÷Ëß technology wearable ¥Ÿ‡À¡◊Õπ«à“ art4d:

art4d: «“ß·ºπ ”À√—∫º≈ß“π HearWear µàÕ‰ªÕ¬à“߉√ HearWear «“ß·ºπ ”À√—∫º≈ß“π art4d:

art4d: º≈µÕ∫√—∫∑’ˉ¥â®“°ß“π HearWear ™‘Èππ’ȇªìπÕ¬à“߉√∫â“ß HearWear º≈µÕ∫√—∫∑’ˉ¥â®“°ß“π art4d: art4d: ·≈â«°”≈—߉ø∑’Ë„™â°—∫°√–‚ª√ß ¡“®“°∑’ˉÀπ ·≈â«°”≈—߉ø∑’Ë„™â°—∫°√–‚ª√ß art4d:

1/6/05, 12:53

YK: ‚¥¬ à«πµ—«·≈⫉¡à§‘¥Õ¬à“ßπ—Èππ– ‡∑§‚π‚≈¬’®”π«π¡“°¡“®“°∑—Ë«‚≈° ‚¥¬ à«πµ—«·≈⫉¡à§‘¥Õ¬à“ßπ—Èππ– YK:

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®–¡’°≈àÕß∑’Ë∫√√®ÿ·ºàπ disc ¥—ß°≈à“«‡ªìπ¢Õßµ—«‡Õß·≈â« disc ®–¡’°≈àÕß∑’Ë∫√√®ÿ·ºàπ

ªï 1993 ´÷Ë߇ªìπ™à«ß‡¥’¬«°—∫∑’Ë·ºàπ mini-disc ∂Ÿ°π”ÕÕ° Ÿàµ≈“¥ ∑ÿ°Ê §π ∑ÿ°Ê ∂Ÿ°π”ÕÕ° Ÿàµ≈“¥ mini-disc ´÷Ë߇ªìπ™à«ß‡¥’¬«°—∫∑’Ë·ºàπ 1993 ªï

≠’˪ÿÉπ °≈—∫‰¡à∂Ÿ°∑” àß¡“®”Àπà“¬∑’ËÕ‡¡√‘°“ ·≈⫵Õπ∑’Ë¡’‚Õ°“ ‰ª≠’˪ÿÉπ„π °≈—∫‰¡à∂Ÿ°∑” àß¡“®”Àπà“¬∑’ËÕ‡¡√‘°“ ≠’˪ÿÉπ

Õ¬à“߇™àπ √Ÿª·∫∫ mini-disc ¢Õß‚´π’Ë ´÷Ëߪ√– ∫§«“¡ ”‡√Á®Õ¬à“ß¡“°„π ¢Õß‚´π’Ë mini-disc √Ÿª·∫∫ Õ¬à“߇™àπ

‘Ëß°≈—∫‰¡à ´÷ËߧàÕπ¢â“ßπà“ π„®∑’Ë®–≈Õß¡Õ߉ª∑’Ë°√–∫«π°“√¥—ß°≈à“«π’È ‘Ëß°≈—∫‰¡à

∂◊Õ‡ªìπ√’‚¡∑¢Õß‚∑√∑—»πå°—πÀ¡¥·≈â« ∫“ß ‘Ëß®–∂Ÿ°ª√—∫„™â„πÕ‡¡√‘°“·µà∫“ß ∂◊Õ‡ªìπ√’‚¡∑¢Õß‚∑√∑—»πå°—πÀ¡¥·≈â«

ø√’ ‰¥â·¡â°√–∑—Ëß„π√â“π¢“¬‡ ◊Èպⓠ¬‘Ë߉ª°«à“π—Èπ§π‡°“À≈’„µâ „™â‚∑√»—æ∑å¡◊Õ ¬‘Ë߉ª°«à“π—Èπ§π‡°“À≈’„µâ ‰¥â·¡â°√–∑—Ëß„π√â“π¢“¬‡ ◊Èպⓠø√’

‡¥◊Õπ‡∑à“π—Èπ ∑ÿ°Ê ∑’Ë„π‡°“À≈’„µâ®–¡’ WIFI ·≈–°Á “¡“√∂‡¢â“Õ‘π‡µÕ√å‡πÁµ WIFI ∑’Ë„π‡°“À≈’„µâ®–¡’ ∑ÿ°Ê ‡¥◊Õπ‡∑à“π—Èπ

art4d: ·≈⫧ÿ≥§‘¥«à“π«—µ°√√¡¢Õ߇∑§‚π‚≈¬’„π¢≥–π’È ‡ªìπº≈º≈‘µ¡“ ·≈⫧ÿ≥§‘¥«à“π«—µ°√√¡¢Õ߇∑§‚π‚≈¬’„π¢≥–π’È art4d:

·≈â«Õ¬“°Õ—¥≈߇∑ª‡°Á∫‰«â¥Ÿ ®–∑”‰¥â‰À¡? ·≈â«Õ¬“°Õ—¥≈߇∑ª‡°Á∫‰«â¥Ÿ

‡√“¥—¥·ª≈ß·≈–‡æ‘Ë¡‡√◊ËÕß√“«À√◊Õ‡π◊ÈÕÀ“ „Àâ°—∫‡°¡ å∑’ˇ≈àπÕ¬Ÿà ‡√“¥—¥·ª≈ß·≈–‡æ‘Ë¡‡√◊ËÕß√“«À√◊Õ‡π◊ÈÕÀ“

‰ª™à«¬‡®â“À≠‘ßÕ–‰√°Á‰¡à√Ÿâ ∑’ˇ√“‰¡à√Ÿâ ÷° π„®‡∑à“‰À√à≈à–? ·≈â«∂â“ ∑’ˇ√“‰¡à√Ÿâ ÷° π„®‡∑à“‰À√à≈à–? ‰ª™à«¬‡®â“À≠‘ßÕ–‰√°Á‰¡à√Ÿâ

§π≈ÿ¬‡¥’ˬ« ‡¢â“‰ª™à«¬·øπ®“°‡ß◊ÈÕ¡¡◊Õ‡®â“π“¬≈“¡° ·∑π∑’Ë®– ‡¢â“‰ª™à«¬·øπ®“°‡ß◊ÈÕ¡¡◊Õ‡®â“π“¬≈“¡° §π≈ÿ¬‡¥’ˬ«

∂Ⓡ≈àπ·≈â«Õ¬“° √â“ß„À⇪ìπ‡√◊ËÕ߇ªìπ√“« ‰ª‡ªìπ·∫∫∑’ˇ√“‡ªìπ ∂Ⓡ≈àπ·≈â«Õ¬“° √â“ß„À⇪ìπ‡√◊ËÕ߇ªìπ√“«

‡À¡◊Õπµ÷°∑’ˇ√“∑”ß“πÕ¬Ÿà‰À¡? ‡æ◊ËÕ∑’ˇ√“®–‰¥â√Ÿâ®—°∑ÿ°´Õ°∑ÿ°¡ÿ¡ ‡À¡◊Õπµ÷°∑’ˇ√“∑”ß“πÕ¬Ÿà‰À¡?

„πªÉ“ ¬‘ß°—π„π¬“πÕ«°“» ‡√“Õ¬“°„Àâ©“°„π‡°¡ å ‡ª≈’Ë¬π¡“ ‡√“Õ¬“°„Àâ©“°„π‡°¡ å ¬‘ß°—π„π¬“πÕ«°“» „πªÉ“

‡À¡◊Õππ—°°“√‡¡◊Õß∑’ˇ√“‡°≈’¬¥∫â“߉À¡? ·≈â«∂Ⓡ∫◊ËÕ©“°¬‘ß°—π ‡À¡◊Õππ—°°“√‡¡◊Õß∑’ˇ√“‡°≈’¬¥∫â“߉À¡?

À√◊Õ Far Cry ‡√“‡§¬§‘¥®–‡ª≈’ˬπÀπâ“¢ÕߧŸàµàÕ Ÿâ „Àâ¡’„∫Àπâ“ ‡√“‡§¬§‘¥®–‡ª≈’ˬπÀπâ“¢ÕߧŸàµàÕ Ÿâ Cry Far À√◊Õ ‡«≈“∑’ˇ√“‡≈àπ‡°¡ 嬑߷∫∫ first person shooter ·∫∫ Halo ·∫∫ shooter person first ‡«≈“∑’ˇ√“‡≈àπ‡°¡ 嬑߷∫∫

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Modding ·≈– Machinima ·≈– Modding

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Battlefield 1942 ‚¥¬ Electronic Arts ∑”„À⇰¡ åπ’ÈŒ‘µ¡“°„πÀ¡Ÿàπ—°¡äÕ¥ Arts Electronic ‚¥¬ 1942 Battlefield

Development Tools ¡“¥â«¬„π·ºàπ‡°¡ å∑ÿ°·ºàπ∑’Ë¢“¬ ‡™àπ„π‡°¡ å ¡“¥â«¬„π·ºàπ‡°¡ å∑ÿ°·ºàπ∑’Ë¢“¬ Tools Development

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Õ¬à“ßßÕ¡·ß¡∑—Ë«‚≈° Counter Strike ‡ªìπ·§à ‹Mod ¢Õ߇°¡ å Half Life Half ¢Õ߇°¡ å ‹Mod ‡ªìπ·§à Strike Counter Õ¬à“ßßÕ¡·ß¡∑—Ë«‚≈°

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¡“®“° Machine ∫«°°—∫ Cinema ∫«°°—∫ Machine ¡“®“°

Machinima (Õà“π«à“ "¡“™’ππ‘¡à“") (Õà“π«à“ Machinima

ªí®®ÿ∫—π¡’‡°¡ åÀ≈“¬‡°¡ 宓°À≈“¬∫√‘…—∑ ∑’Ë∫√√®ÿ Game Engine / Engine Game ∑’Ë∫√√®ÿ ªí®®ÿ∫—π¡’‡°¡ åÀ≈“¬‡°¡ 宓°À≈“¬∫√‘…—∑ Modding ‡√’¬° —ÈπÊ «à“ "Mod" (Õà“π«à“ "¡äÕ¥") ¬àÕ¡“®“° Modify °Á Modify ¬àÕ¡“®“° "¡äÕ¥") (Õà“π«à“ "Mod" «à“ ‡√’¬° —ÈπÊ Modding of machinima learn only the tools they require to avail That is certainly easier than doing it all from scratch. Makers your own background scenery, game objects, or characters. presented by the original game designer, and then reproduce would require. Simply modify whatever elements are already new program, with all the characters and movements that becomes the game's new master. No need to write a whole who can find a way into the mechanics of game controls governing such movements. In the world of games, anyone angles to movements of the action figures and laws various aspects of the game, from lighting and camera productions, and these tools are responsible for controlling experience that resembles making a movie. the lighting, and much else, to produce a whole new story or the figures in game, position or angle of camera, and gives you a game with different feel. We can command rewrite the instructions. This is similar to modding a game, is to go into the game engine and make changes in it or method, but one that allows for more direction and control, monitor, and edit it afterwards. Another, more difficult movie camera to a game-player, record any action on the easiest and most low-tech version of machinima is to join a movie-making, animation, and computer game design. The means of techniques that are now familiar to us, namely 'cinema'. It refers to the production of virtual-reality films by tools and your imagination. born. The limits of modding depend on your ability to use the Instead of driving a jeep, you ride horse. A new game is or a musket in which each bullet has to be loaded separately. common during World War II, you might be using a bayonet of the game. Rather than using a slender rifle type Revolution. These modifications change the whole character those seen in the colonialist period, or during American modder can change the background and weapons to use any weapon or drive vehicle he/she wants to. A the experiences of a soldier in World War II. The player can for this reason. This is a 'first-person shooter' game simulating 1942' by Electronic Arts is quite popular with game 'modders' engines or development tools with their products. 'Battlefield famous, and more fun to play, than the original. world. 'Counter Strike' is a 'mod' of 'Half Life', but more game that has created game-playing addictions all over the the rules of game. Take 'Counter Strike', for example, a surroundings, the figures in game, their motions, or even With 'mod', we alter any elements of a game wish the something more the way we want it, like customizing a car. and 'machinima'. questions, the answer is, "Yes, you can!" How? By 'modding' want to save them on tape? Can you do it? For all these before? And when you've made all these changes, would you an evil boss, rather than save a prince/ss you've never met movie, with you as the hero who has to save your lover from every nook and corner? What about turning the game into a Or from the building in which you work, where know person in the forest, what about doing it from a spaceship? figure you hate the most? If get tired of shooting that have you ever thought of making your target the political producers. Game-players can turn into game-designers, or even movie Game producers includes tools and engines in their 'Machinima' is made up from the words 'machine' and Nowadays, the games of many companies include game Modding or 'mod' is short for 'modify', namely making When you are the first-person shooter in 'Halo' or 'Far Cry', 1/6/05, 12:53 à«π¥â“π¢“«‡ªìπ¿“殓° Battlefield °“√ Mod „À⇪ìπ¬ÿ§ ߧ√“¡„πªï 1776 √Ÿª¥â“π´â“¬ ‡ªìπ¿“殓° Battlefield ∑’Ë¡’ viewers and other interested realizable. films on the PC is ever more cost. Creating machinima realistic images, and at less of rendering real-time, becoming increasingly capable personal computers are cards continue to develop, technologies and computer films or animation. As display level equivalent to that of in recent years, almost at a games has risen exponentially mum of effort? do any of these with a mini- episodes? What if you could soap opera series with 50 power'-type movie? Or a Thai killers? Or a two-hour 'inner second spot for selling pain- 'Rings' characters in a 30- of the Rings'? Or perhaps Something better than 'Lord make your own production? DVD, would you not want to were available to you on one needed for such a production, the talents, time, and money 'Lord of the Rings', and all of equipment used to make of lighting, and every piece every character, detail every production technique, film or game worlds. and can then build their own themselves of such short-cuts, MTV in the U.S.A. allows The visual quality of video Imagine if every scene,

or game developer? Puvanai Dardarananda reports from LA. How can a couch potato become Hollywood movie producer

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Some go farther, and put a female vampire from 'Bloodrayne' in place ‡ªìπ§√—Èß∑’Ë Õß·≈â« ”À√—∫ß“π TAM 2005 À√◊Õ Thai Animation and Multimedia ®—¥ of Amy Lee of 'Evanescence' (www.mtv.com/onair/dyn/ ¢÷Èπ∑’Ë»Ÿπ¬åª√–™ÿ¡·Ààß™“µ‘ ‘√‘°‘µ‘Ï √–À«à“ß«—π∑’Ë 6-8 ¡°√“§¡ ∑’˺à“π¡“ ¿“¬„µâ°“√Õÿª∂—¡¿å¢Õß video_mods/videos.jhtml). ”π—°ß“π à߇ √‘¡Õÿµ “À°√√¡´Õøµå·«√å·Ààß™“µ‘ À√◊Õé´‘ªÑ“é(SIPA-Software Industry 'Sky Captain and the World of Tomorrow' is one such movie Promotion Agency) ∑’Ë™Õ∫‡√’¬°µ‘¥ª“°°—π that began as a machinima on a PC. The film's creator started ‡¡’¬ß¡Õß‚≈‚°âß“π TAM 2005 ´÷Ë߇ªìπº≈ß“π¢Õß «‘∏‘µ“ ·Õππ‘‡¡™—ËπÕ¬Ÿàπ“π ‰¡à∫Õ°‰¡à√Ÿâ out with a short, 7-minute clip that he showed to studios in TAM 2005 ·µàÕ“®‡æ√“–¥Ÿ‰¡àÕÕ°‡Õß«à“‡ªì𧓷√°‡µÕ√å 牰à™πé ´÷Ëßµ√ß°—∫ªï√–°“ §“·√°‡µÕ√套߰≈à“« ‡ªìπ search of funding for the entire story. One studio clearly saw the overall concept he was trying to portray, together with ≈Ÿ°‡®’ͬ∫πâÕ¬µ—«·¥ß‡∂◊Õ° À—«‚µÀπ⓵“∫âÕß·∫ä« «¡π«¡ ’·¥ßπà“√—° ∑à“∑“ß°√–©—∫ °√–‡©ß·¢Áß its components, and quickly gave him the financial support ‰ª¥Ÿ‰°à‰∑¬ ‡µ√’¬¡µ—« ·√ß √—∫ª√–°—π‰¥â«à“‰¡à¡’‰¢âÀ«—¥π° àßÕÕ°‚¥¬‰¡àµâÕߵ⡠‡æ’¬ß·µà√Ÿª√à“ßÀπ⓵“ Õ“®®–°√–‡¥’¬¥ he needed. It was not just what usually precedes a movie- ‰ª∑“ß≠’˪ÿÉπÕ¬Ÿà —°π‘¥ §“¥«à“‡ªìπ‰°à™π “¬æ—π∏ÿåº ¡ making venture, namely a plot outline and a visual concept sketch. In such cases, the studio would have to base its ç™πé °—∫‰°àπÕ° decision on a wild guess as to the outline's potential. There would be no actual visual material, but only a sheaf of papers, à«πµ—«‡™◊ËÕ«à“·Õππ‘‡¡‡µÕ√å‰∑¬‡√“ °Á§ß欓¬“¡∑”Õ¬Ÿà and the imaginations of the financier, the producer, and the ‡°¡ å Bloodrayne ¡“·∑ππ—°√âÕß “« Amy Lee ·Ààß Evanescence (À“ ‡æ’¬ß·µà¬—߉¡à™—¥ ·≈â«πÕ°®“°π—Èπ ‰Õâ°“√‡Õ“µ—«°“√嵟π≠’˪ÿÉπ¡“ director could all be different. These discrepancies are often ™¡‰¥â®“° http://www.mtv.com/onair/dyn/video_mods/videos.jhtml)0101010001011Digital „ à™Æ“ °Á¬—߉¡à§‘¥«à“πà“®–„™à‡ªì𧔵Õ∫‰¥â a fertile ground for arguments, with changes in the script, ¿“æ¬πµ√å‡√◊ËÕß Sky Captain and The World of Tomorrow ‡ªìπ ‚∂ßÀπâ“ Plenary Hall ¡’ à«π®—¥· ¥ßº≈ß“πª√–°«¥ the scenery, and the shots as the movie progresses. But with µ—«Õ¬à“ß∑’˺Ÿâ°”°—∫¿“æ¬πµ√å ‡√‘Ë¡µâπ®“°°“√ √â“ß Machinima „π‡§√◊ËÕß ¢Õß¡◊Õ ¡—§√‡≈àπ ´÷Ëߪ√–°Õ∫¥â«¬°“√ª√–°«¥°“√嵟π¿“æ machinima, the director and the producer are one and the §Õ¡æ‘«‡µÕ√å∑’Ë∫â“π¢Õ߇¢“‡Õß „π√–¬–·√°π—Èπ ‡¢“ √â“ßµ—«Õ¬à“ßÀπ—ß —ÈπÊ ·≈–°“√ÕÕ°·∫∫§“·√°‡µÕ√å À≈“¬™‘Èπ‡™àπ°—π∑’Ë¥Ÿ·≈â«∑÷Ëß ·µà same person, and the entire process is truer to the original §«“¡¬“«ª√–¡“≥ 7 π“∑’ ·µà‡¢“ “¡“√∂π”µ—«Õ¬à“ß∑’ˇ¢“ √â“ߢ÷Èππ’ȉª‡ πÕ ‡¡◊ËÕ‡¥‘πÊ ¥Ÿ¿“¬„πß“π µ“¡ª√– “§π¡’‡«≈“®”°—¥ ®÷ߥ‘Ëßµ√߉ª∑’Ë Plenary Hall ´÷Ëß¡—°‡ªìπ vision. 1101010001011Review µâÕß¢Õ “√¿“浓¡µ√ß«à“ À≈“¬™‘Èπ∑’Ë¥Ÿ·≈⫇°‘¥ª√“°Ø°“√≥å à«π· ¥ß‰Œ‰≈∑å¢Õßß“π∑’Ë®—¥¢÷Èπ∑’Ë»Ÿπ¬åª√–™ÿ¡œ ·≈–°Á‰¥âæ∫°—∫º≈ß“π¢Õß·Õππ‘‡¡‡µÕ√å‰∑¬ Mod and machinima are modern means to develop a new µŸ¥‘‚Õ¿“æ¬πµ√å ‡æ◊ËÕ¢Õ∑ÿπ¡“ √â“ß¿“æ¬πµ√å∑—È߇√◊ËÕ߉¥â ‚¥¬∑’Ë µŸ¥‘‚Õ‡Õß °Á ù‡¥®“«Ÿû ª√–Àπ÷Ëß«à“‡§¬æ∫∑’ˉÀπ¡“°àÕπ °–«à“∂Ⓣª√◊ÈÕÀ‘Èß Thai Animation and Multimedia §à“¬„À≠àπâÕ¬∑’Ë¢π¡“ª√–™—π°—π „𠓬µ“¢ÕߧππÕ°«ß°“√ ´÷Ë߉¡à‰¥â¡’ª√– ∫°“√≥å¡“°¡“¬ °—∫ generation of film producers who can write a script, direct “¡“√∂¡Õ߇ÀÁπ¿“æ√«¡¢Õß¿“æ¬πµ√å‡√◊ËÕßπ’È ·≈–Õߧåª√–°Õ∫µà“ßÊ ¢Õßhad its second annual event this °“√嵟π≠’˪ÿÉπ∑’Ë∫â“π §ß‰¥âæ∫Õ–‰√∑’˧≈â“¬Ê °—π‡¬Õ– ·µà°Á‰¡à the movie, produce it, and distribute it all by themselves. ¿“æ¬πµ√剥♗¥‡®π ·≈– “¡“√∂Õπÿ¡—µ‘ß∫ª√–¡“≥„À⺟Ⱄ°—∫‰ª √â“ßÀπ—ßyear, at the Queen Sirikit National º≈ß“π·Õππ‘‡¡™—ËπΩï¡◊Õ§π‰∑¬π—° µâÕ߬ա√—∫«à“πà“∑÷Ëß∑’‡¥’¬«°—∫ ‘Ëß∑’ˇÀÁπ ∑÷Ëß«à“§π‰∑¬‡√“∑”‰¥â ·ª≈° ‡æ√“–π—Ëπ‡ªìπ ‘Ëß∑’ˇ√“‡µ‘∫‚µ¡“°—∫¡—π Õ¬à“ßπâÕ¬∑’Ë ÿ¥ They may never have to photograph a real actor or object at ∑—È߇√◊ËÕ߉¥âÕ¬à“ß√«¥‡√Á« À“°‡ªìπ°“√π”√à“ß‚§√ß°“√·∫∫ª°µ‘‰ª‡ πÕ ´÷Ëß°ÁConvention Centre, during ¢π“¥π’ȇ™’¬«À√◊Õ ß“πÀ≈“¬™‘Èπ∑’Ëπ”¡“®—¥· ¥ß¥Ÿ¥’¡“°®√‘ßÊ ∑’Ë √â“ߧ«“¡ª√–∑—∫„®‰¥â¡“° ·¡â®–≈Õ°°—π‡ÀÁπÊ ·µàÀ≈“¬™‘Èπ°Á· ¥ß„Àâ‡ÀÁπ∂÷ß°“√π”‰Õ‡¥’¬ all to accomplish this. §◊Õ¡’∫∑¿“æ¬πµ√å ·≈–Õ“®®–¡’ visual concept ª√–°Õ∫‰ª¥â«¬‡≈Á°πâÕ¬January 6-8. TAM 2005 was ‡ÀÁπ®–‡ªìπ ç°â“π°≈â«¬é ·Õπ‘‡¡™—Ëπ “¡¡‘µ‘®“°°—πµπ“ ∑’Ë√Ÿâ ÷°«à“√“¬°“√π’È ®–‰¥â√—∫°“√Õÿª∂—¡¿å µ—Èßµâπ¡“æ—≤π“ ™‘Èπ∑’˵‘¥„®‡ªìπß“πÕÕ°·∫∫§“·√°‡µÕ√å∑’Ë™◊ËÕ One could look at this process from another angle, as the ·µà°“√∑’Ë∑“ß µŸ¥‘‚Õ®–‡ÀÁπ¥’‡ÀÁπß“¡ Õπÿ¡—µ‘„Àâ √â“ß¿“æ¬πµ√剥âÀ√◊Õ‰¡àπ—Èπsponsored by the Software ®“°´‘ªÑ“¥â«¬ „π∞“π– Co-production §≈‘ª —ÈπÊ ∑’ˇµ–µ“®πµâÕßÀ¬ÿ¥¬◊π¥Ÿ ‡ªìπ¿“æ 3D ùªí°‡ªÑ“û µ—«°“√嵟π∑’Ë “¡“√∂‡ª≈’ˬπ‚À¡¥√à“ß°“¬µ—«‡Õ߉¥â consumer modifying his/her own product. The customer is Industry Promotion Agency, or animation ∑’Ë∑”ÕÕ°¡“Õ¬à“ß¡’§ÿ≥¿“æ ∑—Èߧ“·√°‡µÕ√å ©“°ª√–°Õ∫ ·≈–°“√‡§≈◊ËÕπ‰À« ∑’Ë·π∫ taking a computer or video game and changing it to suit his/ °Á ÿ¥·≈â«·µà®‘πµπ“°“√·≈–§«“¡§“¥À«—ߢÕß µŸ¥‘‚Õ µàÕ∫∑¿“æ¬πµ√å´÷Ëß §≈⓬«à“æÕ‚¡‚À·≈â«®–æÕß≈¡ „§√™Õ∫«—πæ’´§ßπ÷°ÕÕ°∑—π∑’ SIPA. ‡π’¬ππà“¡Õß ‰¡à‡ªìπº’≠’˪ÿÉπ 3D animation À≈“¬™‘Èπ∑’Ë ‡§¬‡ÀÁπ ∑”‡Õ“Õ¥§‘¥‡æâÕÊ ‰¡à‰¥â«à“ her own taste. Today's consumer is fed up with the sameness ‡ªìπ°√–¥“…·ºàπ·∫πÊ ´÷Ë߉¡à¡’¡‘µ‘ ‰¡à¡’¿“æ∑’Ë„Àâ‡ÀÁπ™—¥‡®πµ√ß°—π·≈– The logo for TAM 2005 was «à“πâÕßªí°‡ªÑ“‡À¡◊Õπ„§√ : ) ®–‡ªìπ‰√‰ª §ÿ≥°Á§ß®–π÷°ÕÕ° of industrial products that are churned out in batches of ®‘πµπ“°“√°ÁÕ“®®–‰¡àµ√ß°—π√–À«à“ߺŸâ„Àâ∑ÿπ °—∫ºŸâ √â“ß ºŸâ°”°—∫ Õ“®®–‡ªìπmade by Witita Animation. If I ¥Ÿ‰ª°Á§≈â“¬Ê ¢Õßæ‘°´“√å‡√“∑”°—π‰¥â¢π“¥π—Èπ‡≈¬π–π’Ë ”À√—∫™â“ßπâÕ¬°â“π°≈⫬ ‡À¡◊Õπ°—π«à“ Õ‘≈“ µ‘°‡°‘√å≈ - π“߇հ‡√◊ËÕß The Incredibles hundreds of thousands. With this prevailing uniformity, the ‡Àµÿ„À⇰‘¥ªí≠À“ µâÕß¡“ª√—∫∫∑ ª√—∫©“° ª√—∫Õߧåª√–°Õ∫°—π„π¿“æÀ≈—ßhadn't been told, I wouldn't ∑’¡ß“π‡≈◊Õ°‡Õ“™’«‘µ«—¬‡¬“«å ¢Õß™â“ß∑√ß„π ¡‡¥Á®æ√–π‡√»«√¡À“√“™ ‡™◊Õ°∑’Ë„™â™π°—∫ - - °Á¬—߇À¡◊Õπ¡πÿ…¬å¬“ß„π«—πæ’´‡≈¬ ·µàÕ¬à“°√–π—Èπ‡≈¬ The desire for distinctiveness and individuality has become a „π¿“æ¬πµ√å‡√◊ËÕßπ’ÈÕ’°‡™àπ°—π ∑’˵—«ºŸâ°”°—∫‡Õß ¡’≈—°…≥–¢Õß¿“æ·≈–ß“πknow that it was a fighting æ√–¡À“Õÿª√“™ ®π‡ªìπ‡Àµÿ°“√≥å ”§—≠µÕπÀπ÷Ëß„πª√–«—µ‘»“ µ√å‰∑¬ ¡“‡ªìπµ—«‡Õ°¢Õ߇√◊ËÕß ∑’Ë Incredibles °Á‡ªìπ·Õππ‘‡¡™—Ëπ‡√◊ËÕ߇¬’ˬ¡Õ¬Ÿà¥’ ·≈–®–Õ¬à“߉√ business in itself. Popular cell phones now have plenty of Production Design ∑’˵—«‡¢“‡ÕßµâÕß°“√ ·µà«à“‰¡à “¡“√∂®–∂à“¬∑”¥â«¬«‘∏’cock, symbolizing the Year of πà“√—°πà“‡ÕÁπ¥Ÿ‡ÀÁπ®–‡ªìπ‡®â“𰪓°¡“°µ—«®âÕ¬ ∑’ˇ°“–Õ¬Ÿà∫π»’√…–™â“ßπâÕ¬°â“π°≈⫬ §√÷ËßÀπ÷Ëß °Áµ“¡‡∂Õ– ªí°‡ªÑ“æÕß≈¡ °Á¥ŸÕÕ°®– ¡‡Àµÿ ¡º≈ ¡“°°«à“ ways to be customized, just like cars with their mag wheels, °“√∂à“¬∑”·∫∫∏√√¡¥“‰¥â Machinima °Á®–‡ªìπµ—«™à«¬ ∑”„À⇢“𔇠πÕthe Rooster. It is bright red, of π÷°∂÷ߧ“·√°‡µÕ√å∑’Ëæ∫¡“ ®π‡§¬π÷°«à“‡ªìπª√–‡æ≥’ªØ‘∫—µ‘„π°“√嵟πΩ√—Ëß ∑’ˇªìπ —µ«å‚≈°µ—«‡≈Á° °«“߇√π‡¥’¬√åæÕß°≈â“¡ Õ¬à“߇®â“™Õª‡ªÕ√å„π Onewatershed Piece event in Thai trim, and stabilizers. course, but looks more like a Customization is quickly taking over the world of digital ¿“æ„π·∫∫∑’ˇ¢“µâÕß°“√‰¥â ª“°¡“° ‘ß ∂‘µÕ¬Ÿà∫π»’√…–¢Õ߇æ◊ËÕπ√—°∑’˵—«„À≠à°«à“ Õ’°§√÷ËßÀπ÷Ëß°Á√Ÿâ ÷°‰∑¬Ê ¥’ ‡À¡◊Õπ∑’ˇ¥Á°Ê „™à‰À¡ history. Also riding with baby chick, with a big head, a 'Kan Klwey', on the hero's entertainment. PCs today have enormous power, and are like ‡√“‡ÀÁπ‰¥â«à“ °“√ mod ·≈– machinima ®–‡ªìπ‡§√◊ËÕß¡◊Õ‡æ◊Ëՙ૬ √â“ßfunny face, and a cute red ‡§¬√âÕ߇æ≈߇®â“π°‡Õ’Ȭߡ“‡≈’Ȭߧ«“¬‡≤à“ ·µà§√“«π’È°≈“¬‡ªìπ π°‡Õ’Ȭߡ“‡≈’Ȭ߰â“π°≈⫬·∑π ®–«à“‰ª·≈â« ‡∑§π‘§°“√‡ª≈’ˬπ‚À¡¥π’È ¥Ÿ‡ªìπ‡√◊ËÕßæ∫ a craftsman's hands for today's computer-savvy youth. With π—° √â“ß¿“æ¬πµ√å√ÿàπ„À¡à ∑’Ë “¡“√∂‡¢’¬π∫∑ °”°—∫·≈–º≈‘µÀπ—ß®π∂÷ߢ—Èπ Õ’°§à“¬∑’Ë‚¥¥‡¥àππà“®–‡ªìπ«‘∏‘µ“ ·Õππ‘‡¡™—Ëπ ∑’ˇªî¥µ—«·Õππ‘‡¡™—ËπÀ≈“¬‡√◊ËÕß Õ¥¬‘È¡‰¡à‰¥â head, actually, is a small, jacket. But the Japanese ‡ÀÁπ‰¥â ∑—Èß„π°“√嵟πΩ√—Ëß·≈–°“√嵟π≠’˪ÿÉπ ¢Õ¬°µ—«Õ¬à“ßtalkative ‡™àπ bird. I thought the PC, young people can be creative, exploratory, and ‡ÀÁπ¿“æ√«¡∑—ÈßÀ¡¥‰¥â‚¥¬‰¡àµâÕßæ÷Ëß„§√ À√◊ÕµâÕß≈ß¡◊Õ∂à“¬∑” ‘ËߢÕßÀ√◊Õcartoon resemblance is rather ‡¡◊ËÕ‡ÀÁπ‡®â“‰°à¬à“ߢ“¬À—«‡√“–°≈“¬‡ªìπ·Õππ‘‡¡™—Ëπ πÕ°®“°π—Èπ °Á¡’·Õππ‘‡¡™—Ëπª√–‡¿∑ß“π °“√嵟π·π«Œ’‚√à¢ÕßΩíòßµ–«—πµ° Õ“®®–‡ªìπ®“°‡¥Á°Àπÿà¡¢’ÈÕ“¬ individualistic, building the kind of world they want. Consumers of similar characters who π—°· ¥ß ∑’ËÕ¬Ÿà„π‚≈°·Ààߧ«“¡®√‘ß·¡â·µà𑥇¥’¬« strong; perhaps this bird is of ‚¶…≥“ ¡‘« ‘°«‘¥’‚ÕÀ≈“¬™‘Èπ ∑’Ë¥Ÿ¥’¡“°Ê Õ’°°≈ÿà¡∑’Ë¥Ÿ¡◊ÕÕ“™’æ∑’‡¥’¬« §◊Õ·Õππ‘‡¡™—Ëπ‡°¡ å ‚¥¬ ‡ªìπæ’Ë™“¬°≈â“¡‚µ µ‘·µ° ∑’ˇՓ°“߇°ß„π ’·¥ß¡“ «¡¢â“ßusually appear in American in this dimension are no longer required to consume prefabri- „πÕ’°¡ÿ¡Àπ÷Ëß mod ·≈– machinima °Á§◊Õ°“√∑’˺Ÿâ∫√‘‚¿§¥—¥·ª≈ß ‘π§â“mixed breed. ‡©æ“–©“°‡¡◊Õß ùÕ‚¬∏¬“û „π Raknarok ∑’˵âÕß„™â§”«à“ Õ≈—ß°“√ß“π √â“ß ∑’Ëπà“™¡‡™¬ ”À√—∫º≈ cated products, whereby manufacturers sell not only the πÕ° À√◊ÕºŸâ™“¬∏√√¡¥“ ∑’ËæÕ‚¡‚À·≈⫵—«°≈“¬‡ªìπ ’‡¢’¬«cartoons; ´÷Ëß the small Õÿµ “À°√√¡ „π∑’Ëπ’È°Á§◊Õ video / computer games ª√—∫ ‘π§â“„À⇢⓰—∫ As someone with not much ß“π™‘ÈπÀ≈—ßπ’È §◊Õ°“√»÷°…“§âπ§«â“¢âÕ¡Ÿ≈ ∑’Ë¥Ÿ ù·πàπû ¡“° ∑”„ÀâÕ‚¬∏¬“ÕÕ°¡“¥Ÿ ¡®√‘ßπà“∑÷Ëß character always talks a goods but also the method of consuming them. Mod and time to waste, I went straight to §ß¡’√“°∞“π¡“®“°«√√≥°√√¡§≈“ ‘°Õ’°∑’ ”À√—∫°“√嵟π machinima allow for a new form of consumption of media √ π‘¬¡¢Õßµπ‡Õß ºŸâ∫√‘‚¿§√ÿàπ„À¡àπ—Èπ ‡Õ’¬π°—∫°“√‰√⧫“¡·µ°µà“ß„π°“√ æ√âÕ¡°—∫Õ¥§‘¥Õ¬Ÿà„π„®‰¡à‰¥â«à“ ‡°¡ å§Õ¡æ‘«‡µÕ√å ¡—¬π’È µâÕß∑”°—π¢π“¥π’ȇ™’¬«À√◊Õ ≠’˪ÿÉππ—Èπ¡—°®–æ∫„π≈—°…≥–∑’Ë«à“ ®“°§“·√°‡µÕ√å∑’Ë¥Ÿ‡ªìπlot, and rides on the main the Plenary Hall, where the event character's head or and of life itself. ∫√‘‚¿§ ‘π§â“Õÿµ “À°√√¡ ∑’˺≈‘µÕÕ°¡“∑’Ë≈–À¡◊Ëπ ∑’Ë≈–‡ªìπ· πÊ Àπ૬„À⺟âhighlights are usually displayed. °àÕπ®–¡“∂÷ߧ”«à“ ç·Õππ‘‡¡™—Ëπé ‘Ëß∑’˧π√ÿàπÕ“¬ÿª√–¡“≥ ’Ë ‘∫ªï≈߉ª ‡µ‘∫‚µ¢÷Èπ¡“°—∫¡—π realistic °≈“¬‡ªìπµ—«°“√åµŸπµ—«ªÑÕ¡ Àπ⓵“·ªÜ«·À« ∑’ˇ√’¬° §◊Õ°“√嵟π∑’Ë¡“„π√Ÿª ‘Ëßæ‘¡æå ·≈–√âÕ¬≈– - - πà“®–ª√–¡“≥·ª¥ ‘∫ ¢Õß ç°“√嵟πé ∑’Ë«“ߢ“¬„Àâ shoulder. But, from ´◊ÈÕ ´◊ÈÕÀ“°—∫‰ª„™â §«“¡‚À¬À“„π°“√ √â“ߧ«“¡·µ°µà“ߢÕß ‘π§â“∑’˵—«‡ÕßI found there the work of some °—π«à“‡Õ ¥’§“·√°‡µÕ√剪 ´÷Ëß‡Õ ¥’§“·√°‡µÕ√åπ’È ‡ªìπ«‘∏’°“√another point of view, ∫√‘‚¿§°Á‡æ‘Ë¡¢÷Èπ ‘π§â“ aftermarket ª√–‡¿∑∑’ˇªî¥‚Õ°“ „À⺟â∫√‘‚¿§‰¥â Thai animators, from firms both ‡ÀÁπ∫π·ºßπ—È𠇪ìπ°“√嵟π≠’˪ÿÉπ ¥—ßπ—Èπ§”«à“ ç·Õππ‘‡¡™—Ëπé ‡√“®–‰¥â¬‘π§π®”π«π§àÕπ¢â“ß¡“° √â“ßµ—«≈–§√ ‚¥¬µ—¥∑Õπ√“¬≈–‡Õ’¬¥ „Àâ‡À≈◊Õ·µà∫ÿ§≈‘°‡©æ“–this is typical Thai content, · ¥ß§«“¡‡ªìπµ—«¢Õßµ—«‡Õß ·≈– √â“߇հ≈—°…≥å°≈“¬‡ªìπ∏ÿ√°‘®√–¥—∫„À≠àlarge and small. As an outsider, ‡√’¬°¡—π«à“ ç·Õπ‘‡¡é æÕÊ °—∫∑’ËÀ≈“¬§√—Èß §”«à“ ç¡—ß°–é ·∑π∑’˧”«à“°“√嵟π π’ˇªìπ‡æ’¬ßµ—«Õ¬à“ß ∑”„Àâ√Ÿâ‰¥â«à“ ◊ËÕ∂÷ßÕ–‰√ °“√ ◊ËÕ “√¥â«¬°√“øøî°·∫∫like minimal the children's song ‚∑√»—æ∑å¡◊Õ∂◊Õ√ÿàπŒ‘µ°Á¡’Àπâ“°“° “√æ—¥·∫∫ÕÕ°¡“„Àâ‡≈◊Õ° √∂¬πµå°Á¡’°“√I was quite impressed by what I ‡≈Á°Ê πâÕ¬Ê ∑’Ë· ¥ß„Àâ‡ÀÁπ∂÷ßÕ‘∑∏‘æ≈¢Õß≠’˪ÿÉπ∑’ËÕ¬Ÿà„π°“√嵟π‰∑¬ ´÷Ëßπà“®–·√ß°«à“Õ‘∑∏‘æ≈®“° about the myna bird that saw. Can our Thai animators ¥Ÿ®–‡ªìπ ‘Ëß∑’˧π≠’˪ÿÉπ “¡“√∂¡“°Õ¬Ÿà·≈â« ‡Õ.. ·≈â«∂Ⓡªìπ§π ·µà߇µ‘¡ ‡ª≈’ˬπ≈âÕ ¥—¥‚§âß µ’‚ªÉß „À⇪ìπ·∫∫∑’˵—«‡Õß™Õ∫ Ωíòßµ–«—πµ°·πàÊ º≈ß“π®“°À≈“¬ µŸ¥‘‚Õ∑’ˉ¥â‡ÀÁπ ®÷ߥŸ‡ªìπ≠’˪ÿÉπÕ¬à“߇ÀÁπ‰¥â™—¥ ·¡â°√–∑—Ëß‚≈‚°â ‰∑¬‡√“®–∑”‰¥â„π√Ÿª·∫∫‰Àππ– 'looks after' the buffalo. really be this good? Some of Here, we have a myna bird °√–· °“√ customization π’ȧàÕ¬Ê ‡§≈◊ËÕπ‡¢â“¡“ Ÿà‚≈°¢Õß digital the displays looked very good ß“π¥—ß∑’ˉ¥â°≈à“«¡“·≈â« ‚¥¬‡©æ“–°≈ÿà¡·Õππ‘‡¡™—Ëπ ´÷Ë߉¡à‰¥âº≈‘µ¥â«¬‚ª√·°√¡ª√–‡¿∑ “¡¡‘µ‘ À¡¥‡«≈“·≈â« ÕÕ°®“°»Ÿπ¬åª√–™ÿ¡œ ¥â«¬§«“¡√Ÿâ ÷°µ◊Ëπ ¬È”Õ’°§√—Èß«à“ - - „𠓬µ“¢ÕߧππÕ°«ß°“√ º≈ß“π∑’ˇÀÁπÀ≈“¬™‘È𠇪ìπº≈ß“π∑’Ë¥Ÿ¡’ taking care of Kan Klwey. entertainment Õ¬à“ß√«¥‡√Á« ‡π◊ËÕß®“°§Õ¡æ‘«‡µÕ√å à«πµ—«∑’Ë∫â“π ´÷Ë߇ªìπindeed. One of the most com- µ“µ◊Ëπ„® ºŸâ§π∑’ˇ¥‘π «π°—π‰ª¡“ ’Àπ⓬‘È¡·¬â¡ µ—Èß„®‰«â«à“Another producer, ‡§√◊ËÕß¡◊Õ∑’Ë¡’æ≈–°”≈—ß¡À“»“≈ ·≈–‡ªìπ ‘Ëß∑’˧π√ÿàπ„À¡à‡µ‘∫‚µ¡“¥â«¬§«“¡pelling was 'Kan Klwey', a 3D §ÿ≥¿“æ ·≈–· ¥ß„Àâ‡ÀÁπ∂÷ßΩï¡◊Õ¢Õß·Õππ‘‡¡‡µÕ√å‰∑¬ πÕ°®“°π—Èπ§◊Õ ‡√‘Ë¡¡Õ߇ÀÁπ "‡æ¥“π" TAM 2006 ªïÀπâ“®–¡“Õ’°·πà ·≈–§ß‡º◊ËÕ‡«≈“„Àâ¡“°¢÷ÈπÕ¬à“ßWitita Animation, has ‡§¬™‘π°—∫§Õ¡æ‘«‡µÕ√å ‡ ¡◊Õπ‡ªìπ¡◊Õ∑—Èß Õߢâ“ß∑’Ë„™â∑”ß“π∑ÿ°Õ¬à“ß ·≈–animation from Kantana. This ‰¥â√“ßÊ ·≈â««à“ §ß‰¡à‰¥âÕ“®‡Õ“™π–„§√‰¥â ‡π◊ËÕß®“°º≈ß“π‡À≈à“π—Èπ ‰¡à¡’ ‘Ëß∑’ˇÀÁπ‡ªìπ "≈—°…≥– πâÕ¬‡æ◊ËÕ„À⇥‘π‰¥â∑—Ë«ß“π ·≈–À«—ß«à“§ß®–‰¥âæ∫ ‘Ëß∑’Ë欓¬“¡turned out quite a number ‡ªìπ ◊ËÕ∑’Ë “¡“√∂‡ªî¥‚Õ°“ „Àâ§π√ÿàπ„À¡à‰¥â· ¥ß§«“¡§‘¥ √â“ß √√§å ·≈–co-production sponsored by SIPA ‡©æ“–" ·¡â®–欓¬“¡‡¥‘πÀ“∑—Ë« Plenary Hall ¬°µ—«Õ¬à“߇®â“°â“π°≈⫬ ´÷Ëß°≈“¬‡ªìπ¢«—≠„®ºŸâ ‡¥‘πÀ“∑—Ë« Plenary Hall „π«—ππ’ȇ ’¬∑’¥â«¬ of features. I couldn't help §«“¡‡ªìπ§—«¢Õßµ—«‡Õß °“√‰¥â¡’‚Õ°“ √â“ß‚≈° √â“ß ‘Ëß·«¥≈âÕ¡„π·∫∫∑’Ëwas a short clip that made me ‡¢’¬π‰ª‡√’¬∫√âÕ¬·≈â« ∑’ˇÀÁπ·≈â«√Ÿâ ÷°«à“¬—ß°—∫æ‘°´“√å¡“‡Õß §‘¥Õ’°∑’°ÁÕ¥√Ÿâ ÷°‰¡à‰¥â«à“ §≈⓬‡¢“‰ª smiling at their clip of an want to stop and look. The ‡≈à“„Àâøí߉¥â‡∑à“π’È ”À√—∫§π∑’Ëæ≈“¥ß“πÀπ∑’˺à“π¡“°Á‰¡à µ—«‡ÕßµâÕß°“√ §◊Õ™àÕß∑“ß·≈–‡ªìπ«‘∂’™’«‘µ ∑’˺Ÿâ∫√‘‚¿§‰¡à®”‡ªìπµâÕß∫√‘‚¿§„π ÀπàÕ¬À√◊Õ‡ª≈à“ ∫ÿ§≈‘°°“√嵟π‰∑¬πà“®–‰¡àΩ√—ËßÕ¬à“ßπ’È π’Ë¥Ÿ√“«°—∫®–‡ªìπ The Elephant King µâÕ߇ ’¬„® §“¥«à“§ß‰¥â¡’ß“π TAM 2006 ¡“„À≥â¬≈‚©¡º≈animated roast chicken. quality of the character and the Some of their work is in ‘ËߢÕß∑’ˇªìπ¢Õß ”‡√Á®√Ÿª ∑’˺Ÿâº≈‘µ‡ªìπºŸâ°”À𥫑∏’°“√∫√‘‚¿§·∫∫µ“¬µ—«„Àâscenery was evident, and the ·¢àß°—∫ The Lion King ‰¥â‡≈¬ ‰¡à«à“®–‡ªìπ‡®µπ“À√◊Õ‰¡à°Áµ“¡ ∂Ⓡ√“µ—ÈßÕ°µ—Èß„®∑”Õ–‰√„Àâ ß“π„À¡àÊ Õ’°·πà ‡π◊ËÕß®“°ÕÕ°µ—«·√߇ ’¬¢π“¥π’È ªï Õߪïπà“ ‡À¡◊Õπ„§√ —°§π ¥’∑’Ë ÿ¥∑’Ë®–∑”‰¥â§◊Õ ¥’‡∑à“‡¢“ ´÷Ëß°Áπà“®–¬“°¡“°¥â«¬ ‡æ√“–«à“¡—π‰¡à„™àµ—«‡√“ advertising and music °—∫ºŸâ∫√‘‚¿§ motions were smooth, unlike ®–¬—߉¡à∑—π·ºà« ·µà®–·√ß®π‰ª∂÷ß çŒÕ≈≈’«Ÿâ¥·Àà߇Շ™’¬évideos, Õ¬à“ß and their game mod ·≈– machinima §◊Õµ—«Õ¬à“ߢÕß°“√∫√‘‚¿§ ◊ËÕ∫—π‡∑‘ß„π¬ÿ§„À¡àJapanese prototypes. Many of ≈ÕßÀ“Õ–‰√∑’ˇªìπµ—«‡√“ ·≈â«æ¬“¬“¡∑”„À⥒∑’Ë ÿ¥ ®–‡ªìπ∑“߇≈◊Õ°∑’Ë©≈“¥°«à“À√◊Õ‡ª≈à“ ∑’˪√–°“»°√â“«‰«â°—πÀ√◊Õ‡ª≈à“π—Èπ §ßµâÕßÕ“»—¬·√ß π—∫ πÿπanimation is particularly ”À√—∫§π√ÿàπ„À¡àπ—Ëπ‡Õß. [ ] the 3D animations I saw made ®“°À≈“¬Ê ΩÉ“¬ ·µà§ß®–µâÕß„π∑‘»∑’Ë∂Ÿ°∑’Ë∂Ÿ°∑“ߥ⫬.professional-looking. [ ] The me recall Pixar, and wonder city of Ayodhya in 'Ragna- how Thais could get this good rok' is marvelous. The so quickly. amount of research and The designers and producers information that went chose to portray the life of a into making Ayodhya look young elephant living in the ¿“æ∫π·≈–≈à“ß: music video: video mods ∑’Ë¡’µ—« character ®“°‡°¡ 套ßÊ ¡“ª√–°Õ∫ realistic is truly astound- reign of King Naresuan the Are our chickens prepared enough for the next ing. I couldn't help Great: the same elephant that wondering at how much the King rode to fight with the professionalism today's Viceroy of Burma. This was a bantam-weight digital competition? Nattawan Stianrapapong gives us her views on TAM05. games seem to demand. 021: The Unpredictable Prediction 021: The Unpredictable art4d Prediction April05 71

021.p65 70-71 1/6/05, 12:53 01010101Digital Geek Devices to be flexible, you can never let yourself get too comfortable Before we talk about animation, everyone from 40 because things change so quickly. years old down is certainly familiar with earlier, printed versions, namely comics. About 80% of the comics we see sold on the stands are Japanese. For that reason, many What was your role working with KPE and how did you get in to it? people refer to 'anime' instead of 'animation', just as At KPE (Kaufman Patricof Enterprises), I really got a chance to they would talk about 'manga' rather than 'comics'. This work with the web. At that time, people were just trying to is but one example of how much influence Japanese figure it out. I started as a designer then became a producer cartoons have had on Thai creativity in this field probably and finally when web technologies and broadband was really much more than that of Western comics. As a result, much taking off, I became Director of Rich Media. My job was to of Thais' work has an obvious Japanese flavour, including figure out applications was a longer timeline and a the logo we mentioned earlier. This is all the more completely different level of dedication and thought process. apparent in animation that is not 3D. It is worth repeating that, for outsiders at least, much of Thai animation work reveals high quality and con- siderable talent. But we can also see some sort of The Swiss Memory USB Swimming fish, brought to life by USB 0101010001010101Being ceiling, namely that we won't be surpassing anyone A watch and so much more until we have some 'distinctive personality'. This was not evident at all in our walk around the Plenary Hall, What is your positioning in your current job? Can you explain us except for 'Kan Klwey', which was my favourite, and more about what do you do and what is your role in your company? reminded me of Pixar. Then again, wasn't it a bit too Since Oddcast had narrowed its line of applications to just the much like Pixar? Thai cartoons should not be that close Digital V-Host and is no longer doing any significant R&D work, I have to Western models. Is this merely 'The Elephant King' become a freelance project manager and consultant. For the competing with 'The Lion King'? Whether intentionally w/ past year I have been a consultant for UNICEF. or not, if we set out to be like someone, the best we Chutinthara Gongsakdi can ever be is 'like them'. And even that is never easy, UNICEF is a large non-profit organization that needed help because it is never really 'us'. We should be looking for redefining its web presence and figuring out its Internet what is truly 'us', and then make that the best. strategies. Coming from a background of Internet start-ups, I I believe that Thai animators are trying to do just bring a different way of thinking and working to the process. that, but lack vision. Simply putting a Thai 'chada' on a Some of the things I took for granted in the normal webshop Japanese cartoon character is no answer. π—∫‡ªìπ¬ÿ§ ¡—¬¢ÕߢâÕ¡Ÿ≈°—π·∑âÊ «—ππ’È°“√æ°æ“ "¢âÕ¡Ÿ≈" is completely new and foreign to UNICEF. Its only recently that The open area in front of the Plenary Hall contained µ‘¥µ—«‰ª‰Àπ¡“‰Àπ ¥Ÿ‡ªìπ‡√◊ËÕß∏√√¡¥“‰ª‡ ’¬·≈â« ∫√√¥“ the UNICEF website and its properties incorporated Flash, a display of work for an amateurs' contest, including ºŸâº≈‘µÕÿª°√≥å°“√‡°Á∫¢âÕ¡Ÿ≈§à“¬µà“ßÊ °Áæ“°—π‚¬π‰Õ‡¥’¬°—π«à“ database driven user tools and daily updates. cartoons and character designs. If I were to go through ¢Õß„§√®–‚¥π„® ‚¥π°≈ÿࡇªÑ“À¡“¬∑’Ë¡’°”≈—ß´◊ÈÕ‰¥â¡“°°«à“°—π my stacks of old Japanese comic books I would probably What is your story? Can you tell us about yourself a little bit? \I also have worked on www.planet kaizen.com for Saatchi & find plenty of similarities. That's not so strange, actually, Saatchi. This is a large website by Toyota dedicated to car π”„À⥟°—π‡≈àπÊ 3 ™‘Èπ®“° www.thinkgeek.com ·§à™◊ËÕ What made you change your mind and working on the "internet" enthusiasts. It is the lead project of the "moving forward" because these are the figures we grew up with. But at This is undoubtedly the Age of Information. Carrying data industry since we know that you have a bachelor degree in least some of the figures showed signs of development. ‡«Á∫‰´µå°Á∫Õ°Õ¬Ÿà·≈â««à“µâÕ߉¡à∏√√¡¥“ ™“« geek ¬àÕ¡‰¡àæ°around with you on a disk seems pass, even if that disk campaign. Other than that I have worked on web strategies One figure I liked was a character called 'Pakpao', who Õÿª°√≥å∑’Ë´È”°—∫§πÕ◊ËπÊ Õ¬Ÿà·≈â« (‡ ’¬™◊ËÕ‡ºà“æ—π∏åÿ geek À¡¥)is a CD, simply because everyone has it. Manufacturers architecture? for The New School University here in NY and a number of was able to alter his body mode. If angry, he would ¡’¥æ° Swiss Army ∑’ˇÀÁπ “¡“√∂„™âß“π‰¥âµ“¡ª°µ‘ ·≈–‡æ‘Ë¡of data storage devices are trying out the latest ideas For me working in the Internet industry was a bit of an other clients. blow up with air. If you liked 'One Piece', you will accident. I have always been interested in using the

that will get them a stranglehold on the market with 021: digital storage mania °“√¥Ÿ¥¢âÕ¡Ÿ≈µ—Èß·µà 64 128 ·≈– 256 MB Àπ—°‡æ’¬ß 33 °√—¡ computer as a tool, even back in the days of being an probably remember right away who Pakpao resembles. ¢π“¥ 2.4" ‡ªìπæ—π∏åÿ‡¥’¬«°—∫¡’¥ Swiss Army ∑’Ë¡’™◊ËÕ ‡æ√“–the highest buying power. Let's take a peek at three How is your company work? How do you find clients or how can a Wouldn't it be 'Elasticgirl', the heroine of 'The Incredibles'? items at www.thinkgeek.com. Just the name tells you architecture student. Many people say that working on a company make a profit since Internet industry is so huge and has Just like the rubber man in 'One Piece'. However «à“‰¥â√«¡‡Õ“Õÿª°√≥å¢Õß ÿ¥¬Õ¥ ∑’Ë geek ∑ÿ°§π‰¡à§«√æ≈“¥that this is no ordinary site. Geeks won't be caught dead computer is restrictive but for me, I thought that working on a computer was "freeing" and there were so many things so many things going on. inimitable 'The Incredibles' may be, isn't Pakpao a figure ‰¥â·°à ¡’¥æ—∫ ‰ø LED ª“°°“À¡÷°·Àâß ·≈– USB drive ·≈–carrying what other people commonly have. Well, the Internet industry is really not so large. Ever since more believable than the muscular reindeer called ‡¡◊ËÕ®–µâÕߢ÷Èπ‡§√◊ËÕß∫‘π ‡©æ“– à«π¢Õß USB °Á “¡“√∂∂Õ¥ The Swiss Army knife performs all its customary that I could do on a computer that I couldn't do otherwise (many of my friends know that my work is very messy and the bubble burst 4-5 years ago, the people that did not really 'Chopper' in 'One Piece'? ·¬°ÕÕ°¡“‰¥â ‡æ√“–π—∫µ—Èß·µà‡Àµÿ°“√≥å 9/11 ¡’¥ Swiss functions, and can now accept information at 64, 128, belong have left or have been forced out. If you are a This mode-changing ability is something you can and 256 MB on a gadget that weighs 33 grams and dirty and working on a computer allowed people to see my Army °Á‰¥â°≈“¬∂◊Õ‡ªìπ¢ÕßµâÕßÀâ“¡∫π‡§√◊ËÕß∫‘π work and ideas without seeing the mess!) find in both Western and Japanese cartoons. Take, for ∂—¥¡“ ‡ªìππ“Ãî°“∑’Ëøí߇æ≈ß MP3 ‡°Á∫¢âÕ¡Ÿ≈‰¥â 256 MB measures 2.4 inches long. Like the real Swiss Army knife, an American example, the shy young man who is trans- it carries all the extras geeks don't dare go without, such formed into a record-breaking, muscular hero who wears ¥â«¬¢π“¥µ—«‡√◊Õπ∑’˪°µ‘ π“Ãî°“¬Õ¥π—° ◊∫‡√◊Õππ’È ¡’§«“¡ as foldable knives, an LED light, a dry-ink pen, and a I interned at Dr. Sumet's architecture company during the \An on-line interview his red underwear on the outside. Or the ordinary guy “¡“√∂摇»… “¡“√∂·Õ∫Õ—¥‡ ’¬ß¢≥– π∑𓉥â. USB drive. When boarding a plane, the USB can be summer of my fourth year. And even though it was an honor who, if he gets angry, turns into a green monster. There ∂â“ geek §π„¥§‘¥«à“Õ¬ŸàÀπâ“®Õ§Õ¡æ‘«‡µÕ√å¡“°‰ª ®π‰¡à¡’detached and carried separately. Ever since 9/11, of and a thrill to work for such a great man, it was one of the with an interactive web is some basis for this in classical literature. With Japanese ‡«≈“‰ª‡ÀÁπ∑–‡≈ ™‘Èπ∂—¥¡“‡ªìπµŸâª≈“ ”À√—∫ geek µ—«®√‘ß ¥â«¬course, Swiss Army knives are not allowed on planes. most boring jobs I ever had. I hated drafting and deep in my cartoons, the realistic figure becomes something fanciful ¢π“¥∫√√®ÿª≈“ 2 µ—« æ√âÕ¡Õÿª°√≥å √â“ߧ≈◊Ëπ‡≈Á°Ê ”À√—∫ Next is a watch that can pick up MP3 music and store mind I knew that I was not really cut out to be a career and child-like, an SD character. SD refers to a character 256 MB of memory, all in a regular-sized watch. It can architect. I love the theory of architecture but not the producer who lives and ‡®â“ª≈“µ—«πâÕ¬ ‡æ’¬ß·°–°≈àÕ߇µ‘¡πÈ”„À⇵Á¡ ‡∑à“π’È∫√√¬“°“»also secretly record conversations. practice. Since that time, I never had an architecture job. I -creation technique that trims off detail and leaves the ∫π‚µä– °Á‡À¡◊Õπ°—∫‰¥â∑”ß“π„µâ∑–‡≈·≈â« ¥â«¬¢π“¥ 3.75" x essential personality, which is still recognizable from If a geek feels that his time in front of the computer did anything BUT architecture for the next few years that I works in Manhattan, and before the change. The use of minimal graphics is a 3.5" ≈÷° 2.5" æ√âÕ¡°—∫‰ø LED ’øÑ“∑’Ë «à“ß„π∑’Ë¡◊¥ ·≈–„™â‰øis keeping him away from underwater diving, we have was in Thailand. I helped organize international concerts...I peculiar gift of the Japanese. So how would Thais do ‰¡à‡ª≈◊Õß ‡æ’¬ßµàÕºà“𠓬 USB À√◊Õ∂à“π AA ‡æ’¬ß 4 °âÕπa real aquarium for real geeks. It is big enough to hold translated for TV, I did some graphic and advertising work. whose roles range from something like that? ‡∑à“π—Èπ ·µàª≈“ 2 µ—«∑’Ë„Àâ¡“‡ªìπ¢Õߪ≈Õ¡ À“°Õ¬“°≈Õߧ‘¥two fish and a wave-maker. Just open the box, add When I ended up doing promotions for a real estate company Time's up. I left the Convention Centre feeling upbeat. ®–„ àª≈“®√‘߇¢â“‰ª °≈—«®–·¬°‰¡àÕÕ°«à“µ—«‰Àπ¢Õß®√‘ßÀ√◊Õwater, and stir. This is one more way for a geek to be and putting my architecture knowledge to some use, I The people I saw there were smiling, cheerful. I definitely immersed in his work. realized I had come full circle and I decided that I needed to utterly commercial to ¢Õߪ≈Õ¡ The aquarium is 3.75 x 3.5 inches x 2.5 inches deep. do something different and expand my mind and learn new will be attending TAM 2006, and will give it more time, „πÕ𓧵 ‡√“§ß‡ÀÁπÕÿª°√≥å°“√‡°Á∫¢âÕ¡Ÿ≈·∫∫π’È ‰¥â„π∑ÿ°Ê at least enough to walk around the whole show area. It comes with an energy-efficient, blue LED light that things. So I decided to sign-up for ITP (Interactive purely for charity. And I hope I will discover some of the things I went Õÿª°√≥å∑’Ë„™âª√–®”«—π ∫“ß∑’‡√“Õ“®®–·ª√ßøíπ download glows in the dark. Connect it by USB or use four AA Telecommunications Program) at New York University not around looking for this year. That's all I can tell you for ß“π‰ª À√◊Õ∑“π°“·ø‰ª upload ‰ø≈剪æ√âÕ¡Ê °—π À√◊Õ·¡âbatteries. Maybe this is where 'Finding Nemo' was born. really knowing what it was. now. If you missed this year's event, no need for regrets. ·µà°“√ª√–¬ÿ°µå à«π‡°Á∫¢âÕ¡Ÿ≈ „Àâ “¡“√∂‡¢â“°—∫Õÿª°√≥å„π Oh, by the way: the aquarium is real, but the fish are All I knew was that I would learn about digital media. After It looks as if TAM 2006 will provide a great new collection fakes. But if you put in real fish, you won't know which the first semester I was in love with the whole field. I started ™’«‘µª√–®”«—π„¥Ê °Á‰¥â∑’ˇ√“µâÕß°“√ „πÕ𓧵 ‡√“Õ“®®–¡Õßones to feed. of work, given the dynamism of what we've seen here ‰¡à‡ÀÁπÕÿª°√≥凰Á∫¢âÕ¡Ÿ≈π’ȇ≈¬ ‡æ√“–¥‘®‘∑—≈®–≈àÕß≈Õ¬‰ª¡“ working at Voyager a CD-ROM company and for once in my during the past two years. In future, we are likely to see data storage devices life I felt that I had found something that I was good at and „πÕ“°“» ‡√“Õ“®„™â®¡Ÿ° Ÿ¥¥¡‡°Á∫‰¥â ‰¡àµâÕ߇ª≈◊Õ߉ø. [ ] in practically any piece of equipment used on a daily But will it have enough impetus to make Thailand enjoyed. basis. We might be downloading our work onto our the Hollywood of Asia? That would require the support toothbrushes, or uploading files when we drink a glass When the CD-ROM industry collapsed (Voyager along with it) of many other parties. of water. We might be able to customize these gadgets We shall see. [ ] many of the people who worked in the CD-ROM business to be compatible with other gadgets. Some might even migrated over to the web. Digital media is digital media, it's become devices that we never see as they float through just a slightly different set of rules. That's what I like best the air. We might even be breathing them! [ ] about this industry, you HAVE to keep on your toes...you have

021:72 The April05 Unpredictable art4d Prediction 021: The Unpredictable Prediction

021.p65 72-73 1/6/05, 12:53 survivor, then it's really a small circle. I find that reputation is key. If you are known for doing good work, people do not forget you and clients will come back to you. As for profit, I think that as an industry, we have all become game. This is still very much in its infancy. I am working with a lot wiser and careful. Rates are becoming more standardized. some folks from the MIT Medialab. Hopefully when it finally is People in general can better estimate workload involved with unveiled, we can talk again. (I can't tell you anything now, a particular project and clients are becoming smarter. People because then, I would have to kill you) are beginning to realize that hiring someone with 8-10 years of Internet experience is very different from hiring a kid sitting What is the big difference in working with private companies, i.e. in front of a computer in his mom's house. It's still a tough industry but its not as crazy as it used to be. commerce business minds compares to very big organization like UNICEF? Can you tell us about the interesting projects that you have worked Working for non-profits is very different. Success is measured differently. For an advertising agency - success is measured on? The interesting clients, requirements or problems? by registrants. A project is budgeted based on a product or an One project I worked on with Missing Pixel was for the American outcome. For a non-profit, sometimes it is enough just to build Bible Society. They wanted a game for young people that would a site to disseminate information. Budgets are based on communicate the teachings of the Bible but not be too donations and the goals of UNICEF. Overall I think a non-profit religious and turn them off. This was a very interested problem. works slower and more carefully than the regular business We did lot of research and found that there were really no world. online games of this kind at all. How can you make a fun The lack of competition can be harmful to the amount of educational game for teenagers that does not involve killing, innovation and productivity. However everyone at a non- violence AND is relevant to their lives. In the end we came up profit is passionate about the subject matter and its very with something similar to an interactive graphic novel. It is rewarding to know that what you accomplished has improved not released yet and is still in development. the world, even if it is only in some small way. The Toyota project (www.planetkaizen.com) needed to feel "slick", "modern" and "innovative" while at the same time, Since you have been working in the USA for quite a while, can you order to make money isn't cutting it. Dotcoms are still losing have lots of information readily available to the users. We money all the time. Now to get investors interested, you have developed an information system that linked one piece of explain the process of some companies getting into the Internet industry over there. Such as, how can they start dotcom companies. to be self-sufficient ... which is not easy in the economy of information to another set to another set. Creating a trail of the USA. art4d: Õ¬“°„Àâ™à«¬‡≈à“‡°’ˬ«°—∫µ—«§ÿ≥ „Àâæ«°‡√“‰¥â√Ÿâ®—°°—πÀπàÕ¬‰¥â‰À¡?breadcrumbs that follow your train of thought. It was so How can one still have a niche of the market? You can use your So whoever is left now is just holding on... cut operation Õ–‰√∑”„Àâ§ÿ≥À—π¡“∑”∑“ߥâ“π çÕ‘π‡∑Õ√å‡πÁµé ∑—Èß∑’˧ÿ≥‡Õß°Á®∫¡“®“°§≥–successful that salespeople in Toyota started using the site to company as an example. costs, show revenue and wait for the weak to die out. (I told ∂“ªíµ¬°√√¡»“ µ√å? train and learn about Toyota. Well it used to be, (around 1999) you had a good idea... you it was not for the faint of heart) C: °“√∑”ß“π¥â“ππ’È §àÕπ¢â“߇ªìπ‡√◊ËÕß∫—߇Ց≠ ‚¥¬ à«πµ—«™Õ∫∑’Ë®–„™â Another interesting project I worked on was with McDonalds then you needed a business plan to show how your idea Canada. We developed a game based on artificial intelligence. could bring money. If you had your act together then you What do you think about the future of the "internet" industry; since §Õ¡æ‘«‡µÕ√å™à«¬∑”ß“πµà“ßÊ ¡“µ—Èß·µàµÕπ∑’ˇ√’¬π ∂“ªíµ¬åœ ·≈â« À≈“¬§πThat was a lot of fun and extremely challenging. Not only did would need a good demo and a good team to back up your ¡Õß«à“°“√„™â§Õ¡æ‘«‡µÕ√å§àÕπ¢â“ß¡’¢âÕ®”°—¥¡“° ‚¥¬ à«πµ—«§‘¥«à“‰¡à„™àI have to figure out how artificial intelligence programming idea. Having connections to help you get through an we have heard a lot about the collapsing of dotcom companies? ‡æ√“–«à“°“√∑”ß“π°—∫§Õ¡æ‘«‡µÕ√å °≈—∫¡’ çÕ‘ √–é Õ¬Ÿà Ÿß¡“° ¡’À≈“¬ ‘Ëß∑’Ëworked, but it became a combination of text-to-speech, investor's door also helps a good deal. I don't know if they It is good... the strong will survive. There has been too much ‡√“ “¡“√∂∑”„π§Õ¡æ‘«‡µÕ√剥â‡æ’¬ß∑’ˇ¥’¬« ·µà°“√∑”ß“π°—∫§Õ¡æ‘«‡µÕ√åartificial intelligence, all feeding through a Flash front end... show this film in Thailand... but if you get a chance to see bullshit going on... now the people who really have something good will be all that's left. °Á‡À¡◊Õπ‡ªìπ°“√‡ªî¥‚Õ°“ „Àâ§πÕ◊ËπÊ ‡ÀÁπß“π ·≈â«°Á‡ÀÁ𧫓¡§‘¥µà“ßÊand to top it off, it was in English and French. I got to work with "Startup.com" the movie...it is actually very accurate. ¢Õ߇√“ ‚¥¬∑’ˉ¡àµâÕßÀà«ß‡√◊ËÕߧ«“¡ °ª√°µà“ßÊ ∑’à‡°‘¥¢÷Èπ) Dr. Richard Wallace who was the inventor of the programming language for artificial intelligence. I learnt a lot from him. Since you have been working in New York for quite a while and we µÕπªï ’Ë Ωñ°ß“π∑’Ë∫√‘…—∑ ∂“ªπ‘°¢Õß ¥√. ÿ‡¡∏ ™ÿ¡ “¬ ≥ Õ¬ÿ∏¬“ ·¡â«à“ If you can sell your idea...then you had all the money in (www.dugg.ca) McDonalds Canada did a very underground ad the world to actually build your company... and you had to all know that New York is a big melting pot of people from around ¥Ÿπà“¿Ÿ¡‘„®·≈–πà“µ◊Ëπ‡µâπ ∑’ˉ¥â∑”ß“π°—∫§π‡°àßÊ √–¥—∫π—Èπ ·µà°≈—∫√Ÿâ ÷°«à“campaign where the URL was hidden in various parts of the TV build it FAST... being first to market within a given space is the world, can you compare between Thais and others who have ‡ªìπß“π∑’Ëπà“‡∫◊ËÕ‡Õ“°“√‡ ’¬∑’‡¥’¬« ‡æ√“–‰¡à™Õ∫°“√‡¢’¬π·∫∫ ≈÷°Ê ·≈â«°Ácommercial. People couldn't figure out what it was all about key. You have to be in the top 3 or not be there at all. been working with you. How do you rate Thais compared to others? √Ÿâ«à“‰¡à‡À¡“–∑’Ë®–‡ªìπ ∂“ªπ‘°‰¥â®√‘ßÊ ‡æ√“–‡ªìπ§π™Õ∫ß“π ∂“ªíµ¬åœ and„π who they were "talking" to. We had to create a robot Now its a little harder... because investors just aren't buying Out of all the people that have been laid off in the Internet ‡™‘ß∑ƒ…Æ’ ¡“°°«à“®–‡Õ“¡“„™â®√‘ß µ—Èß·µàπ—Èπ¡“‰¡à‡§¬∑”ß“π¥â“π ∂“ªíµ¬åœpersonality for McDonalds! "pure ideas" anymore, the idea of spending a lot of money in space over the past years...very few Thai people have been Õ’°‡≈¬ µÕπ®∫ÕÕ°¡“„À¡àÊ °Á∑” ‘Ëß∑’ˉ¡à‡°’ˬ«Õ¬Ÿà Õß “¡ªï √—∫®—¥§Õπ‡ ‘√åµ affected. I've thought about the reasons why and from my ‡ªìπ≈à“¡„Àâ·°à∑’«’ ·≈â«°Á∑”æ«°°√“øî°·≈–ß“π‚¶…≥“¥â«¬ Can you tell us about your experience of your working in the digital experience I find that Thai people are usually very detailed, ∑⓬∑’Ë ÿ¥ °Á‰¥â∑”ß“π¥â“πÕ —ßÀ“√‘¡∑√—æ¬å ´÷Ëß°Á‰¥â„™â§«“¡√Ÿâ∑“ߥâ“π ∂“industry? very responsible, very smart. The only thing that stops them It is not for the faint of heart :-) It is changing all the time and from great success is usually the lack of communication skills ªíµ¬°√√¡∫â“ß ·µàµÕππ—Èπ°Á‡√‘Ë¡∂÷ß®ÿ¥Õ‘Ë¡µ—« ‡√‘Ë¡Õ¬“°∑’Ë®–‡√’¬π√Ÿâ·≈–∑”Õ–‰√it is far from an established media. There are no set rules for and the fact that they are not aggressive enough. „À¡àÊ ∫â“ß ®÷ßµ—¥ ‘π„® ¡—§√‡√’¬π∑’Ë‚ª√·°√¡ ITP (Interactive Telecom-how a company works together, the processes are different from New York in particular is a very aggressive work environ- munications Program) ∑’Ë NYU µÕππ—Èπ°Á‰¡à‰¥â√Ÿâ®√‘ßÊ À√Õ°«à“§◊ÕÕ–‰√company to company. The roles and positions are different. Every ment and you really need to speak up about things. This is ‘Ë߇¥’¬«∑’Ë√Ÿâ°Á§◊Õ ®–‰¥â‡√’¬π‡°’ˬ«°—∫¥â“𥑮‘∑—≈¡’‡¥’¬ À≈—߇√’¬π‰¥â‡∑Õ¡Àπ÷Ëß°Ácompany is still trying to find the best way to make things work. the biggest difference in the Thai work environment and the ‡√‘Ë¡√Ÿâµ—«‡Õß«à“™Õ∫∑“ߥâ“ππ’È¡“°Ê ‡√‘Ë¡‡¢â“∑”ß“π∑’Ë ∫√‘…—∑ Voyager ´÷Ë߇ªìπSome companies take an ad agency model, some companies American work environment. The people who overcome ∫√‘…—∑ÕÕ°·∫∫·≈–º≈‘µ CD-ROM ∑’Ëπà“ π„®∑’Ë ÿ¥„π¬ÿ§π—È𠇪ìπ§√—Èß·√°„πmake their own models, some companies are closer to a communication and cultural differences usually do very well. ™’«‘µ ∑’Ë√Ÿâ ÷°«à“‰¥â∑”„π ‘Ëß∑’Ë∂π—¥ ·≈– πÿ°‡Õ“¡“°Ê software development firm. That's the best and worse aspect of the industry... everything is changing all the time. The people, Since you are almost always the only Thai who works for your µÕπ∑’Ë«ß°“√Õÿµ “À°√√¡ CD-ROM ∑√ÿ¥µ—« Voyager °Á≈⡵“¡‡™àπ°—πthe tools, what investors say. The clients are just as confused company, how do your co-workers treat you? §π„π “¬ß“π CD-ROM à«π„À≠à °Á®–º—πµ—«‡Õ߉ª∑”ß“π‡°’Ë¬«°—∫‡«Á∫‰´µåas the developers although nowadays it's great to get a client New York is very cosmopolitan and so is the tech industry in ´÷Ëß∏√√¡™“µ‘¢Õß°“√∑”ß“π¥â“𥑮‘∑—≈¡’‡¥’¬ ®–‰¡àµâÕ߇ª≈’ˬπÕ–‰√¡“° Õ“®who has been doing this just as long as you have. When that general. It has a lot of foreigners working in it. I'd like to ®–¡’°Á·§àπ‘¥ÀπàÕ¬‡∑à“π—Èπ π’Ë°Á‡ªìπ‡ πàÀå∑’Ë¥’Õ¬à“ßÀπ÷Ëß„πß“π “¬π’È §◊Õ§π∑’Ë∑”happens, you can really make something new and exciting think that my nationality makes no difference and it is my ®”‡ªìπ®–µâÕß √—°…“·π«∑“߉«â„À≥⠷µà¢≥–‡¥’¬«°—π°ÁµâÕߪ√—∫µ—«‰¥â‡ ¡Õtogether. The industry needs very active people who adapt capabilities that count. But we have to live in a realistic µâÕß¡’§«“¡¬◊¥À¬ÿàπ ‰¡à “¡“√∂∑”µ—«‡Õ◊ËÕ¬‡©◊ËÕ¬‰¥â ®–¡’°“√‡ª≈’ˬπ·ª≈߇°‘¥fast, is able to grasp new ideas quickly and enjoy a fast paced world ... first impressions sometimes hurt. The stereotype of lifestyle. Explorers of the Wild frontier! ¢÷Èπ‰¥âµ≈Õ¥‡«≈“ Asian woman can be hard to get pass. Also culturally I am not as aggressive as the typical American worker so business \What is your current project and can you explain it a bit? meetings with clients are difficult. I have to force myself to art4d: µÕπ∑’Ë∑”Õ¬Ÿà∑’Ë ∫√‘…—∑ KPE (Kaufman Patricof Enterprises) ‡¢â“‰ªThe online game for the American Bible Society is a long ongoing speak up and not be so shy and quiet. ∑”Õ–‰√ ·≈⫇¢â“‰ª‰¥âÕ¬à“߉√ project. It will be an episodic game that is released overtime. I usually do a lot of my correspondence with clients over C: ∑’Ë KPE §àÕπ¢â“߉¥â∑”‡√◊ËÕ߇°’ˬ«°—∫‡«Á∫‰´µå‚¥¬µ√ß µÕππ—Èπ¬—߇ªìπ‡√◊ËÕßWe hope to be going public beta testing within the next few the phone and via e-mail...so I can usually hide behind that ∑’˧π à«π„À≠à°”≈—ߧ≈”∑“߇√‘Ë¡µâπ°—πÕ¬Ÿà ‡√‘Ë¡∑”ß“π„π∞“π–¢Õßπ—°ÕÕ°·∫∫months. Getting feedback from that and using it to develop until they know me better. ·≈⫇ª≈’Ë¬π‰ª‡ªìπ‚ª√¥‘«‡´Õ√å ·≈–∑⓬ ÿ¥µÕπ∑’ˇ∑§‚π¬’¢Õ߇«Á∫‡√‘Ë¡µ◊Ëπµ—«the game further. People who have worked with me for awhile (especially I am also working on a cell phone based real-time adventure ¡’‚ª√·°√¡„À¡àÊ ‡°‘¥¢÷Èπ ¡’°“√„™âÕ‘π‡∑Õ√å‡πÁµ§«“¡‡√Á« Ÿß°—πÕ¬à“ß·æ√àÀ≈“¬ the people in my company), usually appreciate me for who I am and my background just makes me a more interesting person. ‡ª≈’Ë¬π¡“‡ªìπºŸâÕ”π«¬°“√¢Õß·ºπ° Rich Media Àπâ“∑’ËÀ≈—°§◊Õ À“«‘∏’∑”„Àâ ¢âÕ¡Ÿ≈µà“ßÊ ∑’Ë𔇠πÕ ¡’§«“¡πà“ π„® ·≈–·µ°µà“ß°—πÕÕ°‰ª ¥â«¬»—°¬¿“æ We have heard about Thais working well overseas, but Thailand still has ¢Õ߇∑§‚π‚≈¬’„À¡àÊ a problem of lacking human resources. What do you think about this? I think that the Thai government and educational institutions are doing the right thing by providing the best people with the chance to study abroad while at the same time requiring them to work in Thailand afterwards. A lot of my friends who are working here will eventually go back to Thailand when

021: The Unpredictable Prediction 021: The Unpredictable Prediction

021.p65 74-75 1/6/05, 12:53 ∑â“∑“¬¡“°«à“ §ÿ≥®– √â“߇°¡ å∑’Ë Õ¥·∑√°§ÿ≥∏√√¡„Àâ·°à‡¥Á°«—¬√ÿàπ ‚¥¬ ‰¡à¡’‡√◊ËÕߢÕ߶à“øíπwww.planetkalzen.com) °—∫§«“¡√ÿπ·√߇¢â“¡“‡°’ˬ«¢âÕß æ«°‡¢“µâÕß°“√∑’Ë®– ·≈–∑”„Àâ‡À¡“–°—∫æ«° ∑”„ÀâÕÕ°¡“‡√’¬∫ßà“¬‡¢“¡“°∑’Ë ÿ¥ ÿ¥∑⓬°Á¡“≈߇լ°—∫ ‘Ëß∑’Ë„°≈⇧’¬ß°—∫ ∑—π ¡—¬ ·≈–¡’§«“¡√Ÿâ ÷°¢Õߧ«“¡§‘¥∑’Ë≈È”Àπâ“ÕÕ°‰ª interactive graphic „π¢≥–‡¥’¬«°—π°Á®”‡ªìπ∑’Ë®–µâÕßnovel µÕππ’Èß“π™‘Èππ’Ȭ—߉¡à‡ √Á®¥’ ∫Õ°√“¬≈–‡Õ’¬¥∑ÿ°Õ¬à“ß„Àⷰຟℙâ√∂¥â«¬ ¬—ßÕ¬Ÿà„π¢—ÈπµÕπ¢Õß°“√æ—≤π“Õ¬Ÿà ‡√“ÕÕ°·∫∫„Àâ√–∫∫¢âÕ¡Ÿ≈‡™◊ËÕ¡µàÕ°—π‰ª‡√◊Ëլʂ§√ß°“√¢Õß‚µ‚¬µâ“ ( ‡ªìπ°“√ √â“ß®ÿ¥‡™◊ËÕ¡‚¬ß ¢Õߧ«“¡§‘¥‰ª‰¥â‡√◊ËÕ¬Ê ‚§√ß°“√π’ȧàÕπ¢â“ß®–ª√– ∫§«“¡ ”‡√Á® æπ—°ß“π ¢“¬‚µ‚¬µâ“‡Õß °Á‡√‘Ë¡„™â‡«Á∫‰´µåπ’ȇæ◊ËÕ‡ªìπ°“√Ωñ°Ωπ ·≈–‡√’¬π√Ÿâ‡°’ˬ«°—∫µ—« ∫√‘…—∑‰ª¥â«¬ ¡’Õ’°ß“π∑’Ëπà“ π„® ‡§¬∑”„Àâ°—∫√â“π·¡§‚¥π—≈„π·§π𓥓 ‡ªìπ‡°¡ å∑’Ë¡’ æ◊Èπ¡“®“° Aritficial Intelligence (A.I.) ´÷Ëß πÿ°·≈–∑â“∑“¬æ«°‡√“Õ¬à“ß ¡“° ‰¡à„™à·§à‡√◊ËÕßÀ“«‘∏’ √â“ß‚ª√·°√¡ A.I. ·µà‡æ’¬ßÕ¬à“߇¥’¬« ·µàµâÕß¡’ à«π ¢Õß°“√‚ª√·°√¡·ª≈ߢâÕ‡¢’¬π„À⇪ìπ¿“…“ (text-to-speech) °—∫µ—« A.I. ∑ÿ°Ê Õ¬à“ß∑”„π‚ª√·°√¡ Flash ∑—Èß¿“…“Õ—ß°ƒ…·≈–Ω√—Ë߇» ·¡§‚¥π—≈∑’Ë ·§π“¥“∑”·§¡‡ª≠‚¶…≥“·∫∫„µâ¥‘π¡“°Ê ‡≈¬ ∑’ËÕ¬Ÿà¢Õ߇«Á∫‰´µåπ’È®–∂Ÿ° ´àÕπ·≈–·∑√°Õ¬Ÿà„π à«πµà“ßÊ ¢Õß‚¶…≥“∑“ß‚∑√∑—»πå §π¥Ÿ®–‰¡à§àÕ¬√Ÿâ«à“ °”≈—ߥŸ‚¶…≥“Õ–‰√Õ¬Ÿà ß“ππ’ȉ¥â∑”ß“π°—∫ Dr. Richard Wallace ºŸâ§‘¥§â𠂪√·°√¡¿“…“ ”À√—∫ A.I. ‰¥â‡√’¬π√ŸâÕ–‰√À≈“¬Ê Õ¬à“ß®“°‡¢“¡“°∑’‡¥’¬« ( C: ∑—Èß Õߪ√–‡¿∑¢Õß∫√‘…—∑ ¡’®ÿ¥¡ÿàßÀ¡“¬¢Õߧ«“¡ ”‡√Á®∑’ˉ¡à‡À¡◊Õπ°—π www.dugg.ca) ”À√—∫æ«°∫√‘…—∑‚¶…≥“ °“√ª√– ∫§«“¡ ”‡√Á®°Á§ß¥Ÿ®“°®”π«π¢ÕߺŸâ∑’Ë ‡¢â“‰ª¥Ÿ·≈–≈ß∑–‡∫’¬π «à“¡“°À√◊ÕπâÕ¬‡æ’¬ß„¥ à«πß∫ª√–¡“≥¢Õß·µà≈– art4d: Õ¬“°„Àâ™à«¬‡≈à“ª√– ∫°“√≥å °“√∑”ß“π„πÕÿµ “À°√√¡¥â“𥑮‘∑—≈ ‚§√ß°“√°Á¢÷ÈπÕ¬Ÿà°—∫µ—« ‘π§â“ À√◊Õ‰¡à°Áº≈≈—æ∏å∑’ËÕÕ°¡“„π™à«ßµâπ ·µà ”À√—∫ „ÀâøíßÀπàÕ¬‰¥â‰À¡? æ«°Õߧå°√Õ¬à“ß UNICEF °“√‰¥â¡’‚Õ°“ √â“߇«Á∫‰´µå ·≈–„ à¢âÕ¡Ÿ≈µà“ßÊ C: «ß°“√π’È¡’°“√‡ª≈’ˬπ·ª≈ßÕ¬Ÿàµ≈Õ¥‡«≈“ ·≈â«°Á‡ª≈’ˬπ·ª≈߉ª®πÀà“ß ‡¢â“‰ª‰¥â °Á∂◊Õ«à“‡°‘πæÕ·≈â« ‡ß‘π∑’ˉ¥â°Á®–¢÷ÈπÕ¬Ÿà°—∫°“√∫√‘®“§¢ÕߺŸâ§π·≈– ®“°·π«∑“ߢÕß ◊ËÕµà“ßÊ ·∫∫‡¥‘¡Ê ∑’ˇ§¬‡ªìπ¡“Õ¬Ÿà¡“° ‰¡à¡’°Ø‡°≥±å ‡ªÑ“À¡“¬¢Õßµ—«Õߧå°√‡Õß Õ¬à“߉√°Áµ“¡§‘¥«à“Õߧå°√‰¡à· «ßÀ“°”‰√ ®–¡’ µ“¬µ—«∑’Ë®–§Õ¬∫Õ°«à“ ‡√“§«√®–∑”ß“π°—πÕ¬à“߉√ °√–∫«π°“√¢Õß°“√ √–∫∫°“√∑”ß“π∑’˙⓰«à“ µâÕß√–¡—¥√–«—ß¡“°∑’‡¥’¬«‡¡◊ËÕ‡∑’¬∫°—∫∏ÿ√°‘®Õ◊ËπÊ there are jobs for them. As for myself, I would one day like art4d: µ”·Àπàß∑’Ë∑”Õ¬ŸàµÕππ’ȧ◊ÕÕ–‰√ ™à«¬‡≈à“„Àâ‡√“øíßÕ’°ÀπàÕ¬‰¥â‰À¡«à“ ∑”ß“π„π·µà∫√‘…—∑ °Á¡’§«“¡·µ°µà“ß°—π‰ª °“√∑”ß“π·≈–®ÿ¥¬◊π¢Õß·µà≈–∑’Ë °“√∑”ß“π∑’ˉ¡à®”‡ªìπµâÕß·¢àߢ—π°—∫„§√ °ÁÕ“®∑”„À⢓¥µ—«°√–µÿâπ¥â“π to go back and teach and give something of what I have §ÿ≥∑”Õ–‰√∫â“ß„π∫√‘…—∑? °Á‰¡à‡À¡◊Õπ°—π ∑ÿ°∫√‘…—∑°Á欓¬“¡®–À“«‘∏’∑”ß“π„π·∫∫¢Õßµ—«‡Õß „ÀâÕÕ° learned back. I think that people stay abroad because §«“¡§‘¥ √â“ß √√§å ·≈–ª√– ‘∑∏‘¿“æ„π°“√∑”ß“π ·µàÕ¬à“߉√°Áµ“¡§π∑’Ë sometimes in a foreign country they have more opportunities C: æÕÕÕ°¡“®“° KPE ¡“∑”ß“π∑’Ë∫√‘…—∑ Oddcast Õ¬Ÿàæ—°„À≠à µÕππ’È ¡“„Àâ¡’ª√– ‘∑∏‘¿“æ∑’Ë¥’∑’Ë ÿ¥ ∑”ß“π„πÕߧå°√π—ÈπÊ ®–µ◊Ëπ‡µâπ°—∫‡√◊ËÕß∑’ˉ¥â∑” ·≈â«√“ß«—≈∑’ˉ¥â°≈—∫¡“°Á§◊Õ than in Thailand. ‡ªìπºŸâ∫√‘À“√‚§√ß°“√·≈–∑’˪√÷°…“Õ‘ √– ªï∑’˺à“π¡“ ‡ªìπ∑’˪√÷°…“„Àâ°—∫ ∫“ß∫√‘…—∑°Á¬÷¥·π«∑“ß°“√∑”ß“π ·≈–∫√‘À“√Õߧå°√¢Õß∫√‘…—∑‚¶…≥“ °“√‰¥â√—∫√Ÿâ«à“ ‘Ëß∑’Ë∑”‰ª “¡“√∂™à«¬Õ–‰√∫π‚≈°π’ȉ¥â∫â“ß ·¡â«à“®–‡ªìπ‡æ’¬ß Sometime it helps that you can overcome the class distinc- UNICEFF Õ¬à“ß∑’Ë√Ÿâ°—π¥’ UNICEFF ‡ªìπÕߧå°√„À≠à∑’ˉ¡à· «ßÀ“°”‰√ ‡¢“ ∫â“ß°Á∑”·∫∫·ºπ°“√≥å∑”ß“π „π√Ÿª·∫∫¢Õ߇¢“‡Õß ∫“ß∫√‘…—∑°Á„™â·∫∫ ®ÿ¥‡≈Á°Ê À√◊Õ à«π‡≈Á°Ê °Áµ“¡ tion (which is still very strong in Thailand) and start over. µâÕß°“√∑’Ë®–ª√—∫ª√ÿ߇«Á∫‰´µå ·≈â«°ÁµâÕß°“√°≈¬ÿ∑∏å„À¡àÊ ∑“ßÕ‘π‡∑Õ√å‡πÁµ ‡¥’¬«°—∫∫√‘…—∑æ—≤π“´Õøµå·«√å ‘Ë߇À≈à“π’È· ¥ß„Àâ‡ÀÁπ∂÷ߧ«“¡„À¡à¢Õß Sometimes it is hard to get new ideas accepted in Thailand. ‡√“°Á欓¬“¡®–À“«‘∏’À≈“¬Ê ∑“ß ‡æ◊ËÕ„ÀâµÕ∫ πÕߧ«“¡µâÕß°“√„π®ÿ¥π—Èπ √–∫∫∑’ˇ°‘¥¢÷Èπ ·≈– “¡“√∂‡ª≈’ˬπ·ª≈߉¥âµ≈Õ¥‡«≈“ ‰¡à«à“®–‡ªìπ∑—Èßµ—«ºŸâ art4d: ®“°ª√– ∫°“√≥å°“√∑”ß“π„πÕ‡¡√‘°“¡“æÕ§«√·≈â« °“√∑”ß“π¢Õß Sometimes it is merely that the lifestyle abroad suits you more. „À≥⠵Õππ’ȇ«Á∫‰´µå¢Õß UNICEFF „™â‡∑§‚π‚≈¬’¢Õß Flash „π°“√™à«¬„À⺟⠧π·≈–‡§√◊ËÕߧա摫‡µÕ√å ´÷Ëßπ—°≈ß∑ÿπ®–¡Õ߇ÀÁπ‡Õ“‡Õß à«π≈Ÿ°§â“‡Õß°Á It is hard to say. ∫√‘…—∑„π∏ÿ√°‘® ∑’ˇ°’ˬ«°—∫Õ‘π‡∑Õ√å‡πÁµ‡ªìπÕ¬à“߉√∫â“ß? æ«°‡¢“‡√‘Ë¡∑”∫√‘…—∑ „™âÀ“¢âÕ¡Ÿ≈‰¥âßà“¬¢÷Èπ πÕ°®“°π’Ȭ—ß∑”ß“π„Àâ°—∫ §ß®– —∫ πæÕÊ °—∫æ«°§π∑”ß“ππ—Ëπ·À≈– ·¡â«à“∑ÿ°«—ππ’Èæ«°≈Ÿ°§â“®–§àÕπ ª√–‡¿∑ dot com °—πÕ¬à“߉√ ®–µâÕß∑”Õ¬à“߉√®÷ß®–Õ¬Ÿà√Õ¥„π ∂“π°“√≥å Do you plan to come back home since the economy in USA might not www.planet kalzen.com ¢â“߇¢â“„®„π ‘Ëß∑’Ë∑”°Áµ“¡ ‡¡◊ËÕ‰¥â¡’‚Õ°“ ‡®Õ·∫∫π—Èπ °Á‡À¡◊Õπ°—∫«à“§ÿ≥‰¥â ·∫∫π’ȉ¥â ®–¬°µ—«Õ¬à“ß∫√‘…—∑∑’˧ÿ≥∑”Õ¬Ÿà°Á‰¥â be as good as it was? What is the position that you dream about if¢Õß∫√‘…—∑ Toyota „Àâ°—∫ Saatchi & Saatchi ‡ªìπ‡«Á∫‰´µå∑’˧àÕπ¢â“ß„À≠à ∑”ß“π∑’Ëπà“µ◊Ëπ‡µâπ·≈– πÿ° π“π «ß°“√π’ȧߵâÕß°“√ºŸâ§π∑’Ë¡’§«“¡µ◊Ëπµ—« C: ¥Ÿ‡À¡◊Õπ®–‡§¬‡ªìππ– Õ¬à“ߪï 1999 ∂ⓧÿ≥¡’§«“¡§‘¥¥’Ê „À¡àÊ you were coming back? ∑“ß Toyota µâÕß°“√„Àâ§π∑’ËÀ≈ß„À≈ ·≈–§≈—Ë߉§≈â√∂ Toyota ∑—ÈßÀ≈“¬‰¥â¥Ÿ ·≈– “¡“√∂ª√—∫µ—«‰¥â‰« “¡“√∂À“·π«§‘¥„À¡àÊ ‰¥âÕ¬à“ß√«¥‡√Á« §ßµâÕß µâÕß°“√∑’Ë®–«“ß·ºπ∏ÿ√°‘® ‡æ◊ËÕ∑’Ë®–∑”„Àâ§πÕ◊Ëπ‡ÀÁπ«à“§«“¡§‘¥¢Õߧÿ≥ Yeah, I think I would like to teach in Thailand. I have a very ‡«Á∫‰´µåπ’ȇªìπµ—«π”‡¢â“ Ÿà‚§√ß°“√ çmoving forwardé πÕ°®“°π—Èπ¬—ß∑”ß“π ‡ªìπæ«°∑’Ë™Õ∫¡’™’«‘µ∑’˺“¥‚ºπæÕ ¡§«√ “¡“√∂∑”‡ß‘π‰¥âπ– ∂ⓧÿ≥ “¡“√∂∑”µ—«Õ¬à“ßßà“¬Ê (demo) „Àâ‡ÀÁπ¿“æ specific idea about how to learn technology and how to use ‡°’ˬ«°—∫∑“ߥâ“π«“ß·ºπ ·≈–°≈¬ÿ∑∏凫Á∫‰´µå „Àâ°—∫ The New School ·≈–¡’∑’¡∑’ˇ°à߇æ◊ËÕ∑’Ë®– π—∫ πÿ𧫓¡§‘¥¥’Ê ¢Õߧÿ≥‰¥â °“√√Ÿâ®—°§πÕ¬à“ß it. Right now I teach occasional classes in Web Animation andUniversity „π𑫬Õ√å° ·≈â«°Á¡’≈Ÿ°§â“Õ◊ËπÊ Õ’°¥â«¬ art4d: µÕππ’È°”≈—ß∑”‚§√ß°“√ ”§—≠Ê Õ–‰√Õ¬Ÿà∫â“ß? °«â“ߢ«“ß®–™à«¬„À⇢â“∂÷ßπ—°≈ß∑ÿπ‰¥âßà“¬¢÷Èπ ‰¡à∑√“∫«à“‡§¬¡’§π‡Õ“‡√◊ËÕßπ’È Flash at Parsons School of Design in New York. I teach because C: ß“π∑’Ë∑”„Àâ°—∫ American Bible Society §◊Õ∑’˵âÕßæ—≤π“µàÕ‰ª ¡“©“¬∑’ˇ¡◊Õ߉∑¬À√◊Õ‡ª≈à“ ·µà∂â“¡’‚Õ°“ ‰¥â‡ÀÁπ‡√◊ËÕß Startup.com °Á®– I enjoy teaching and it is a break from my normal work. art4d: ·≈â«∫√‘…—∑¢Õߧÿ≥∑”ß“π°—πÕ¬à“߉√ À“≈Ÿ°§â“Õ¬à“߉√ πÕ°®“°π—Èπ ‡√◊ËÕ¬Ê ”À√—∫µÕππ’È µ—«‡°¡ å®–ÕÕ°¡“‡ªìπ¿“§Ê ·∫∫µàÕ‡π◊ËÕßÕÕ°‰ª ‡ÀÁπ‰¥â«à“¿“æ¬πµ√å‡√◊ËÕßπ’È ∂à“¬∑Õ¥‰¥â§àÕπ¢â“ß∂Ÿ°µâÕß∑’‡¥’¬« Teaching forces me to think about things differently. It is a·≈â«¡’°≈¬ÿ∑∏Õ¬à“߉√„π°“√∑”°”‰√ ∑à“¡°≈“ßÕÿµ “À°√√¡Õ‘π‡µÕ√å‡πÁµ∑’Ë ‡√◊ËÕ¬Ê ‡√“À«—ß«à“®–‰¥â∑¥≈Õߪ≈àÕ¬‡°¡ åπ’ÈÕÕ°‰ªÕ’°ª√–¡“≥ Õß “¡ big challenge to me and it also helps with my communication ∂ⓧÿ≥¢“¬‰Õ‡¥’¬¢Õߧÿ≥‰¥â §ÿ≥°Á®–¡’‡ß‘π∑’Ë®– √â“ß∫√‘…—∑¢Õßµ—«§ÿ≥‡Õß skills. „À≠à¢π“¥π’È ´÷Ëß¡’ ‘Ëßµà“ßÊ ‡ª≈’ˬπ·ª≈ß ·≈–‡°‘¥¢÷Èπ‡¬Õ–·¬–¡“°¡“¬ ‡¥◊Õπ¢â“ßÀπâ“π’Ë ‡æ◊ËÕ∑’Ë®–¥Ÿ‡ ’¬ßµÕ∫√—∫ ·≈â«°Á®–π”¡“ª√—∫ª√ÿßµàÕ‰ª¬—ß¡’∑’Ë §ÿ≥®”‡ªìπµâÕß∑”Õ–‰√„À≫ µâÕ߇ªìπ§π·√°∑’ˇ¢â“¡“„π∑âÕßµ≈“¥ ·≈–∂â“®– I think that I would like to be able to teach this in Thailand C: ®√‘ßÊ ·≈â«∏ÿ√°‘®∑“ߥâ“πÕ‘π‡∑Õ√å‡πÁµ °Á‰¡à‰¥â„À≠à¢π“¥π—Èπ µ—Èß·µà‡¡◊ËÕ µâÕß∑”‡°¡ 庮≠¿—¬„Àâ°—∫‚∑√»—æ∑å¡◊Õ∂◊Õ ·µà°Á¬—ßÕ¬Ÿà„π¢—Èπ‡√‘Ë¡µâπÕ¬Ÿà‡ªìπ°“√ Õ¬Ÿà„π«ß°“√π’È„À≥⠧ÿ≥µâÕßµ‘¥Õ—π¥—∫Àπ÷Ëß„π “¡„À≥â one day...or maybe even be part of a company in Thailand. []™à«ßøÕß ∫Ÿà·µ° 4-5 ªï∑’Ë·≈â« §π∑’ËÕ¬Ÿà‰¥â®√‘ßÊ ¡’πâÕ¬ ·≈â«°Á§àÕπ¢â“ßÕ¬Ÿà¥â«¬ ∑”ß“π√à«¡°—∫‡æ◊ËÕπÊ ·≈–§π∑’Ë√Ÿâ®—°„π MIT Medialab ∂Ⓡ √Á®·≈â« °Á§ß®– ·µàªí®®ÿ∫—ππ’È ¥Ÿ‡À¡◊Õπ®–‡ªìπ‡√◊ËÕß∑’ˬ“°¢÷Èπ æ«°π—°≈ß∑ÿπ‡¢“‰¡à‰¥â π„® §«“¡°¥¥—π¥â«¬ ∂ⓧÿ≥‡ªìπ§π∑’Ë√Õ¥®“°¿“«–§√—Èßπ—Èπ §ÿ≥°Á®”‡ªìπµâÕß®—∫ ‡Õ“¡“‡≈à“„Àâøí߉¥â (∂Ⓡ≈à“Õ–‰√¡“°‰ª°«à“π’ȵÕππ’È §ß®–‰¡à¥’) ·§à‰Õ‡¥’¬‡æ’¬ßÕ¬à“߇¥’¬«·≈â« §«“¡§‘¥∑’Ë«à“¥â«¬‡√◊ËÕß°“√¬Õ¡®à“¬‡¬Õ–‡æ◊ËÕ∑’Ë Õ–‰√‡≈Á°Ê ‡Õ“‰«â §‘¥«à“°“√ √â“ß™◊ËÕ‡ ’¬ßπà“®–‡ªìπ∑“ß·°âÕ¬à“ßÀπ÷Ëß ∂ⓧÿ≥ ®–‰¥â‡ß‘π§◊π¡“°Á¬—ߧßÕ¬Ÿà ‡æ√“–∏ÿ√°‘®∑’ˇ°’ˬ«°—∫Õ‘π‡∑Õ√å‡πÁµ °Á¬—ß¡’‡ß‘π‰À≈ ¡’™◊ËÕ‡ ’¬ß„π°“√∑”ß“π∑’ˇ°àß ºŸâ§π°Á®–‰¡à≈◊¡§ÿ≥À√Õ° ·≈â«æ«°≈Ÿ°§â“°Á®–‡¢â“ art4d: §«“¡·µ°µà“ß∑’Ë ”§—≠∑’Ëæ∫ √–À«à“ß∑”ß“π„Àâ°—∫∫√‘…—∑∑’Ë∑”∏ÿ√°√√¡ ÕÕ°‰ªÕ¬Ÿàµ≈Õ¥‡«≈“π—Ëπ·À≈– ”À√—∫µÕππ’È ∂⓵âÕß°“√Õ¬“°®–‰¥âπ—°≈ß∑ÿπ ¡“À“‡Õß ÕÕπ‰≈πå °—∫°“√∑”ß“π„Àâ°—∫Õߧå°√„À≠àÊ ‰¡àÀ«—ߺ≈°”‰√Õ¬à“ß UNICEF ¡’ ¡“√à«¡¥â«¬‡À¡◊Õπ ¡—¬°àÕπ °ÁµâÕßÀ“∑“߇Փµ—«‡Õß„Àâ√Õ¥‡ ’¬°àÕπ µâÕß√Ÿâ®—° ‡√◊ËÕß°”‰√π—È𠧑¥«à“‡À¡◊ÕπÕÿµ “À°√√¡Õ◊ËπÊ ∑—Ë«Ê ‰ª·À≈– ‡√“µà“ßµâÕß §«“¡·µ°µà“ß°—π¡“°πâÕ¬·§à‰Àπ Õ¬à“߉√? §«“¡æÕ¥’ ´÷Ë߉¡à„™à‡√◊ËÕßßà“¬‡≈¬∑’Ë®–∑”‰¥â„πÕ‡¡√‘°“ ©≈“¥·≈–√–¡—¥√–«—ߢ÷Èπ‡√◊ËÕ¬Ê Õ—µ√“§à“®â“ß°Á§àÕπ¢â“ß¡’¡“µ√∞“πÕ¬Ÿà ºŸâ§π ¥—ßπ—Èπ À“°„§√∑’ˬ—ߧßÕ¬Ÿà„π∏ÿ√°‘® dotcom ‰¥â„πµÕππ’È °Á§ß®–µâÕß∑”„® à«π„À≠°Á “¡“√∂ª√–¡“≥§à“„™â®à“¬ „π·µà≈–‚§√ß°“√°—π‡°àߢ÷Èπ ≈Ÿ°§â“°Á ‡¬ÁπÊ ‡¢â“‰«â 欓¬“¡≈¥µâπ∑ÿπµà“ßÊ · ¥ß§«“¡ “¡“√∂„π°“√Õ¬Ÿà√Õ¥ ·≈– ©≈“¥¡“°¢÷Èπ‡™àπ°—π æ«°‡¢“‡√‘Ë¡‡¢â“„®«à“ °“√®â“ߧπ∑”ß“π∑’Ë¡’ª√– ∫°“√≥å §«“¡ ”‡√Á®∑“ߥâ“π°“√‡ß‘π„Àâ‡ÀÁ𠧔π«≥§à“„™â®à“¬ÕÕ°¡“ √Õ‡«≈“ √–¬–‡«≈“ 8-10 ªï¥â“πÕ‘π‡∑Õ√å‡πÁµ µà“ß®“°°“√®â“߇¥Á°Ê √ÿàπ„À¡à∑’ˬ—ßÕàÕπ „À⧟෢àß∑’ˉ¡à·¢Áß·√ß §àÕ¬Ê µ“¬®“°‰ª ª√– ∫°“√≥å π—Ëß∑”ß“πÕ¬Ÿà∑’à∫â“π¡“°·§à‰Àπ °“√∑”ß“π„π«ß°“√π’È °Á¬—߇ªìπ ‡√◊ËÕß∑’ËÀπ—°‡Õ“°“√Õ¬Ÿà ·µà°Á‰¡à‰¥â∫ⓧ≈—Ëß ¡“°‡À¡◊Õπ‡¡◊ËÕ°àÕπÀ√Õ°π– art4d: ‡√“µà“ß°Á√Ÿâ ·≈–‡ÀÁπ°—π«à“∫√‘…—∑¥Õ∑§Õ¡„πµÕππ’È µà“ß°Áªî¥µ—«‡Õ߉ª °—π‡¬Õ– §‘¥«à“Õ𓧵¢Õß∏ÿ√°‘®π’È®–‡ªìπÕ¬à“߉√ ? art4d: ™à«¬‡≈à“‡°’ˬ«°—∫µ—«‚§√ß°“√µà“ßÊ ∑’Ëπà“ π„®„ÀâøíßÀπàÕ¬‰¥â‰À¡ ·≈â« C: °Á¬—ߧߥ’Õ¬Ÿàπ– ·µà§π∑’Ë·¢Áß·°√àß∑’Ë ÿ¥‡∑à“π—Èπ·À≈–∂÷ß®–Õ¬Ÿà‰¥â °Á¡’‡√◊ËÕß °Áªí≠À“„π°“√∑”ß“π∑’˧ÿ≥µâÕ߇®Õ ·≈–µâÕß®—¥°“√Õ¬Ÿàµ≈Õ¥‡«≈“? ·¬àÊ ‡°‘¥¢÷ÈπÕ¬Ÿàµ≈Õ¥‡«≈“π—Ëπ·À≈– µÕππ’Èæ«°∑’ˬ—ßÀ≈߇À≈◊ÕÕ¬Ÿà °Á®–µâÕß C: ¡’Õ¬Ÿà™‘ÈπÀπ÷Ëß∑’Ë∑”°—∫∫√‘…—∑ Missing Pixel ‡ªìπß“π∑’Ë∑”„Àâ°—∫ American ‡ªìπæ«°∑’Ë¡’¡—π ¡ÕßæÕ ¡§«√‡≈¬≈à– Bible Society æ«°‡¢“µâÕß°“√®–∑”‡°¡ å ”À√—∫‡¥Á°√àÿàπ„À¡à „Àâæ«°‡¢“À—π ¡“„À⧫“¡ π„®°—∫æ√–§—¡¿’√å¡“°¢÷Èπ ‚¥¬∑’ˉ¡àµâÕß°“√®–∑”„À⇪ìπ‡√◊ËÕߢÕß art4d: §ÿ≥∑”ß“π·≈–Õ“»—¬Õ¬Ÿà∑’Ë𑫬Õ√å°¡“π“π ‡¡◊Õßπ’È¢÷Èπ™◊ËÕ«à“‡ªìπ∑’Ë∑’Ë¡’ »“ π“¡“°‡°‘π‰ª §ß‡ªìπ‡À¡◊Õπªí≠À“„À≠à∑’Ëπà“ π„®¡“°∑’‡¥’¬« ‡√“∑”°“√ §âπ§«â“°—π¡“°∑’‡¥’¬« °Áæ∫«à“¬—߉¡à‡§¬¡’‡°¡ åÕÕπ‰≈πå·π«π’ȇ≈¬ ‡ªìπ‡√◊ËÕß∑’Ë

021: The Unpredictable Prediction 021: The Unpredictable Prediction

021.p65 76-77 1/6/05, 12:53 ºŸâ§πÀ≈“°À≈“¬ —≠™“µ‘¡“Õ¬Ÿà√«¡°—π ∂â“„Àâ‡∑’¬∫°—π√–À«à“ß§π™“µ‘µà“ßÊ ∑’Ë ‡§¬∑”ß“π¥â«¬ §‘¥«à“Ωï¡◊Õ§π‰∑¬‡ªìπÕ¬à“߉√ ‡¡◊ËÕ‡∑’¬∫°—∫§π™“µ‘Õ◊ËπÊ ? C: ®“°°“√≈Õ¬·æ„π«‘°ƒµ‡»√…∞°‘®¢Õß dotcom ∑’ˉ¡à§àÕ¬¥’∑’˺à“π¡“ §π‰∑¬∑’Ë∑”ß“π∑’Ëπ’Ë °≈—∫¡’º≈°√–∑∫πâÕ¬¡“ ∑”„Àâ¡“π—Ëߧ‘¥‰¥â«à“‡ªìπ‡æ√“– Õ–‰√ ®“°ª√– ∫°“√≥å·≈⫧‘¥«à“§π‰∑¬¥Ÿ®–„ à„®°—∫√“¬≈–‡Õ’¬¥µà“ßÊ ¡’ §«“¡√—∫º‘¥™Õ∫ ·≈–Ωï¡◊Õ‡°àß∑’‡¥’¬« ‘Ë߇¥’¬«∑’Ë¢—¥¢«“ß∑”„Àâæ«°‡¢“‰ª‰¡à∂÷ß Ωíπ°Á§◊Õ °“√¢“¥∑—°…–∑’Ë¥’„π°“√ ◊ËÕ “√ ·≈â«°ÁÕ’°Õ¬à“ßÀπ÷Ëß°Á§◊Õæ«°‡¢“‰¡à §àÕ¬™Õ∫°“√µàÕ Ÿâ‡∑à“∑’˧«√ ‘Ëß·«¥≈âÕ¡„π°“√∑”ß“π∑’Ë𑫬Õ√å° ‡ªìπ≈—°…≥–°“√µàÕ Ÿâ°—πµ≈Õ¥‡«≈“ §ÿ≥®”‡ªìπµâÕß欓¬“¡æŸ¥ ·≈–· ¥ßÕÕ°„ÀâÀ¡¥∑ÿ°Õ¬à“ß ´÷Ëßµà“ß®“° ¿“æ °“√∑”ß“π„π‡¡◊Õ߉∑¬Õ¬à“ß¡“° Õ¬à“ß∑’Ë√Ÿâ°—π §π∑’Ë “¡“√∂°â“«¢â“¡ªí≠À“ ‡√◊ËÕß°“√ ◊ËÕ “√ ·≈–‡√◊ËÕߧ«“¡·µ°µà“ß∑“ß«—≤π∏√√¡‰¥â ¡—°®–‰ª‰¥â¥’ art4d: ‡æ◊ËÕπ√à«¡ß“π ¡’∑à“∑’Õ¬à“߉√∫â“ß „𧫓¡‡ªìπ§π‰∑¬¢Õߧÿ≥ ? 010100010101010000000100000101010001010 C: 𑫬Õ√å°¡’§«“¡‡ªìπ¡À“π§√Õ¬Ÿà¡“° ‡ªìπ‡√◊ËÕß∏√√¡¥“¢Õ߇¡◊Õß∑’Ë¡’ Õÿµ “À°√√¡∑“ߥâ“π‡∑§‚π‚≈¬’ ∑’Ë®–¡’§πµà“ß™“µ‘∑”ß“π¡“° 欓¬“¡§‘¥«à“ ‡√◊ËÕß —≠™“µ‘‰¡à„™àªí≠À“ ·µà„𧫓¡‡ªìπ®√‘ß·≈â« §àÕπ¢â“߇®Á∫ª«¥æÕ§«√ ∑—»π§µ‘µàÕºŸâÀ≠‘߇Շ™’¬∑’Ëπ’˧àÕπ¢â“ß·¬à ·¡â«à“À“°¡Õß„π‡™‘ß«—≤π∏√√¡·≈â« §π‰∑¬πà“®–¥ŸÕàÕππâÕ¡°«à“∫ÿ§≈‘°¢Õߧπ∑”ß“π„πÕ‡¡√‘°“∑—Ë«Ê ‰ª ¥—ßπ—Èπ01011The era of speed, ‡«≈“ª√–™ÿ¡°—∫≈Ÿ°§â“°Á§àÕπ¢â“߇ªìπ‡√◊ËÕ߬“° µâÕß欓¬“¡∫—ߧ—∫µ—«‡Õß„Àâ Since 1969 when the first node of ARPANET (Advanced Research °≈â“∑’Ë®–查 ·≈–· ¥ß§«“¡§‘¥‡ÀÁπÕÕ°‰ª Project Agency Network) was put into action at UCLA, the Internet à«π¡“°®–™Õ∫µ‘¥µàÕ°—∫æ«°≈Ÿ°§â“∑“ß‚∑√»—æ∑å À√◊Õ‰¡à°ÁÕ’‡¡≈ ‡æ◊ËÕ∑’Ë®– has pervaded in our lives in more ways than we know. More and more people are using the computer to help them get ‰¥âªî¥∫—ß à«ππ—Èπ‰¥â ∑”·∫∫π’È®π°«à“®–√Ÿâ®—°°—π¥’æÕ §π∑’ˇ§¬∑”ß“π¥â«¬°—π¡“ through their workday. Chances are, if you are on a computer, ‚¥¬‡©æ“–æ«°‡æ◊ËÕπ√à«¡ß“π æ«°‡¢“°Á®–™◊Ëπ™¡°—∫æ◊Èπ‡æ·≈– ‘Ëß∑’ˇ√“‡ªìπ then that computer is connected to the Internet. By sitting in ∑”„Àâ§π‰∑¬¥Ÿπà“ π„®¢÷ÈπÕ’°‡ªìπ°Õß front of this square box, you have somehow connected to millions of other people and have joined this global mass freedom Anyone involved in any type of design will ultimately have to art4d: §π‰∑¬¡—°™Õ∫‰ª∑”ß“π„πµà“ߪ√–‡∑» ·≈– à«πÀπ÷Ëß°Áª√– ∫§«“¡ community of information exchange. face the challenge of fitting more in less. And you thought ”‡√Á® ·µàª√–‡∑»‡√“‡Õß°≈—∫µâÕ߇®Õ°—∫ªí≠À“¢“¥·§≈π∑√—欓°√∫ÿ§§≈ designing for the computer screen was bad, well let me tell §ÿ≥§‘¥Õ¬à“߉√°—∫‡√◊ËÕßπ’È∫â“ß? This vast network of information exchange has been growing you that designing for the hand-held is even worse. What can at a ferocious pace since its inception. This breakthrough in you do when you can display perhaps a maximum of eight C: §‘¥«à“√—∞∫“≈·≈– ∂“∫—π°“√»÷°…“„πª√–‡∑»‰∑¬ µà“ß°Á¡“∂Ÿ°∑“ß·≈â« technology has invaded our workplace, our homes, and our æ«°‡¢“欓¬“¡„Àâ∑ÿπ°“√»÷°…“°—∫§π‡°àßÊ ‡æ◊ËÕ‰ª‡√’¬πµàÕµà“ߪ√–‡∑» words width-wise at anytime? How many buttons can you fit schools. What exactly is it about the Internet that is so into a 3 x 6 inches and still maintain clarity and efficiency? ·≈–„π¢≥–‡¥’¬«°—π °Á„Àâ°≈—∫¡“∑”ß“π∑¥·∑π∑’ˇ¡◊Õ߉∑¬ ‡æ◊ËÕπÊ À≈“¬§π attractive to its users and how do we accommodate for this How do you design a display and input device for a refri- ∑’ˇ√’¬π∑’Ëπ’Ë ∑⓬ ÿ¥·≈â«°ÁµâÕß°≈—∫‰ª∑”ß“π∑’ˇ¡◊Õ߉∑¬ ‡æ√“–«à“¬—ß¡’ß“π¥’Ê new medium as designers and thinkers? To address this, we gerator that has the option of allowing you to put in orders √Õæ«°‡¢“Õ¬Ÿà ”À√—∫µ—«‡Õß·≈â« Õ¬à“߉√°ÁÕ¬“°°≈—∫¡“∑”ß“π∑’ˇ¡◊Õ߉∑¬ must break down the elements of the technology to its simplest to your supermarkets and calling the repairman automati- Õ¬Ÿà¥’ Õ¬“°®–°≈—∫¡“ Õπ ·≈–„Àâ ‘Ëß∑’ˉ¥â‡√’¬π√Ÿâ®“°∑’Ëπ’Ë°≈—∫‰ª∫â“ß §‘¥«à“ elements and fully understand exactly what it is about this cally an perhaps stores all of your favorite menus? How can technology that makes it unique. ‡Àµÿº≈∑’˺Ÿâ§πÕ¬“°®–∑”ß“π∑’˵à“ߪ√–‡∑» °Á‡æ√“–«à“∑’Ëπ’Ë¡’‚Õ°“ ¡“°°«à“∑’Ë design be "design" when more power is given to the user (to ‡¡◊Õ߉∑¬π—Ëπ‡Õß customize and personalize) and the options presented are If we refuse to believe that there is no more room for "design" One of the main reasons why the Internet is so appealing is endless. as we know it, our challenge then becomes being able to §ß®–¥’¡“°Ê À“°‡√“ “¡“√∂¢â“¡‡√◊ËÕߧ«“¡·µ°µà“ß√–À«à“ß™π™—Èπ ´÷Ëß∑’Ë simple... freedom. Freedom to share ideas, work and broad- Words are abbreviated (There is simply no room, can you break free from the metaphors of old media and technology ∫â“π‡√“¬—ß¡’Õ¬Ÿà‡¬Õ–∑’‡¥’¬« §«“¡§‘¥∫“ßÕ¬à“ß°Á‰¡à‰¥â‡ªìπ∑’ˬա√—∫„π∫â“π‡√“ cast them virtually free across the boundaries of countries, say this in a shorter form? Who reads all that text anyway?) and discover the true realities of this new and ultimately find ‡ ¡Õ‰ª ‡∑’¬∫°—∫µà“ߪ√–‡∑»¥Ÿ®–‡ªî¥°«â“ß¡“°°«à“ §ß‡ªìπ‡√◊ËÕß查¬“°Õ¬Ÿà¥’ culture, government and economy. Writers no longer need to WE all talk about designing in a box or designing with restric- a way to design and develop for that! Stop thinking of infor- find a publisher. You don’t need to be famous to reach into tions...but what about when there are so many restrictions mation as "pages" and experience as linear and one-way. the homes of millions of people. Money becomes less of an art4d: §‘¥«à“Õ¬“°®–°≈—∫¡“∑”ß“π∑’ˇ¡◊Õ߉∑¬∫â“߉À¡? µÕππ’ȇ»√…∞°‘®∑’Ë that it becomes the same as having no restrictions at all (and Presentation is not static and neither is perception. The issue and publication becomes less of a risk. Living in a remote vice versa). message is now being constantly changed and manipulated, Õ‡¡√‘°“‰¡à§àÕ¬¥’‡À¡◊Õπ∑’ˇ§¬‡ªìπ¡“ ‡¡◊ËÕ°≈—∫¡“·≈⫧‘¥®–∑”Õ–‰√µàÕ‰ª ? area no longer means that you do not have access to instant C: §‘¥Õ¬Ÿà‡ ¡Õ Õ¬“°®–°≈—∫¡“ ÕπÀπ—ß ◊Õ∑’ˇ¡◊Õ߉∑¬ §‘¥«à“¡’§«“¡√Ÿâ Can we really design anything when in the end, we are the moment it reaches the digital realm. As long as we remain global information. designing by committee? (The designer and millions of users) stuck in old metaphors, the longer we hold ourselves back ‡°’ˬ«°—∫°“√‡√’¬π√Ÿâ‡√◊ËÕ߇∑§‚π‚≈¬’ ·≈â«°Á«‘∏’°“√∑’Ë®–ª√—∫„™âÕ¬à“߉√ µÕππ’È°Á Is the vision of the artist diluted by the interaction of the from catching up with technology. ÕπÀπ—ß ◊ÕÕ¬Ÿà∫â“ß ‡ªìπ‡√◊ËÕ߇°’ˬ«°—∫ Web Animation ·≈â«°Á Flash ∑’Ë With such a powerful media, as with any other important audience/users, as less and less space is available for non- We are a generation that must not just find the answers but Parsons School of Design „π𑫬Õ√å° ‡ªìπ§π™Õ∫°“√ ÕπÀπ—ß ◊Õ technological breakthrough in the past, our lives are inevit- critical elements. Is aesthetics being edged out by function- first and foremost, to ask the right questions. We have to stop ably being transformed. A new generation has been born, the ality? I have yet to see compelling design on a hand-held. pushing square pegs into round holes. For better or for worse, ‡æ√“–‡À¡◊Õπ°“√æ—°ºàÕπ®“°°“√∑”ß“πª√–®” °“√ Õπ∑”„Àâ¡ÕßÕ–‰√„π generation of unlimited freedom and instantaneous commu- ¡ÿ¡∑’˵à“ßÕÕ°‰ª ´÷Ë߇ªìπ‡√◊ËÕß∑’Ë∑â“∑“¬ ·≈–„π¢≥–‡¥’¬«°—π °Á¬—ߙ૬„Àâæ—≤π“ But is this just the new face of "aesthetics" ...ultimate speed, we have evolved into a new era. nication. The way people absorb information is no longer the freedom and convenience? ‡√◊ËÕß∑—°…–¥â“π°“√ ◊ËÕ “√Õ’°¥â«¬ same. Linear information is becoming obsolete. Perhaps, you §‘¥«à“Õ¬“°®–°≈—∫¡“ ÕπÀπ—ß ◊Õ∑’˪√–‡∑»‰∑¬π– À√◊Õ‰¡à°ÁÕ“®®–°≈—∫ are content to read this article as I have written it, from The era of speed, freedom and convenience. With that last thought, I leave you with Net Flag. A Flag of the ¡“∑”ß“π∫√‘…—∑∑’ˇ¡◊Õ߉∑¬°Á‰¥â. [ ] beginning to end. But are you really? Perhaps my message can be broken down into lots of little thoughts and presented Internet, curated by The Guggenheim, where YOU have the to you, the user, to read bits and pieces in the order you wish, chance to affect the Flag and become part of this pioneering as one thought sparks up an interest and draw your own con- domain. clusions. Isn’t that what the web is all about, random bits and pieces of information and functionality interconnected by "Net.flag explores the flag as an emblem of territorial identity by appro- hyperlinks. priating the visual language of international flags. An online software interface makes this language of shapes and colors available to anyone The three keywords of the new generation: speed, freedom and convenience. convenience with web access. The visitor to net.flag not only views the flag but can change it in a moment to reflect their own nationalist, political, apolitical 01010001010101000000010000or territorial agenda. The resulting flag is both an emblem and a micro This will need to be reflected in all aspects of our lives. Every- territory in it’s own right; a place for confrontation, assertion, communi- 011111010001010101000000010000thing will eventually be "wired" and broken down into bits cation and play." and bytes. The sharp clarity and definition of digital infor- Mark Napier, 2002 mation is edging out the simplistic warm fuzziness of the http://netflag.guggenheim.org/netflag/ .[ ] analog. Everything will need a menu of options that allow "users" a choice. Less things that do more, less pace but more function. (Multitasking... perhaps I should add that to What is coming next in our digital era? Chutinthara the keywords.) Take one device that I carry everywhere...my phone. It lets me browse the web, send text messages, reads Gongsakdi suggests some thoughts for the new generation. my email and also keep my personal life in order by replacing that big thick diary that used to hold a list of all my friends numbers, addresses and personal information. Oh yes...a phone is not complete unless you can play games, organize your day and personalize the ring tones. MULTITASK!

021: The Unpredictable Prediction 021: The Unpredictable Prediction

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021: The Unpredictable Prediction

021.p65 80 1/6/05, 12:54