telecom media book 09 SILICON VALLEY'S ONLY MASS MEDIUM

In an increasingly fragmented media market, only the San Jose Mercury News delivers the reach, penetration and demographics you need in Silicon Valley. Read on and learn what the Newspaper of Silicon Valley can do for your business.

Winner of the Pulitzer Prize, the Emmy Award and countless other honors, Mercury News print & online is the single dominant news source is Santa Clara County and surrounding communities, with a weekly reach of more than 1.2 MILLION ADULT READERS. It’s the most respected paper in the market and a quality environment for your message. I The Mercury News is the flagship of the Bay Area News Group, which reaches 2.7 MILLION ADULTS EVERY WEEK in the San Francisco / Oakland / San Jose DMA — America’s fifth largest market. I The Mercury News can tailor a campaign to your precise needs through a wide array of print, online and specialized vehicles — PLUS the Bay Area News Group’s 22 paid dailies, four top local websites and dozens of targeted products.

Source: Scarborough SF Market Study R2-2007

Pricing T

San Francisco Bay Area Buy Daily Circulation Map ...... Page 6 A B

Telecom Rates ...... Page 7 L E Bay Area News Group Interactive ...... Page 8 O

Other Advertising Opportunities ...... Page 9 F C

P&D Inserts ...... Page 10 O N

Targeted Delivery T

Subscriber Preprints ...... Page 13 E N

Sticky Notes ...... Page 15 T S Poly Bags and Product Sampling ...... Page 17

Kraft Jackets and Toppers ...... Page 18

Fronteras ...... Page 19

Guidelines & Policies Deadlines ...... Page 21

Ad Sizes ...... Page 22

Ad Desk ...... Page 23

Electronic Tearsheets ...... Page 24

P&D Shipping ...... Page 25

Business Policies ...... Page 27

Credit Policies ...... Page 28

Contact Information ...... Page 29 Solano County C I R

Marin C

County U L A T I O N

Contra Costa M County A P San Francisco

Alameda County

San Francisco Bay Area Santa Clara Buy Circulation County Daily 607,340 Sunday 633,832 San Mateo Newspaper Circulation County (1 Dot = Circulation to 25 HH)

San Francisco Bay Area Buy San Francisco Chronicle

Source: Prepared by the San Jose Mercury News Market Research Department, January 2009. Includes the SantaNe Cruzw sSentinalpap Sourerce:C 2007irculation ABC(1 AuditsDot = Circulation to 25 HH) E f f e c

SFBAB t i v e 0 3

SFC . 0 4 . 0 9

6 Telecom Rates

Contact Nor-Cal Buy Contact San Francisco Bay Area Buy Level Daily PCI (gross) Sunday PCI (gross) Level Daily PCI (gross) Sunday PCI (gross) Open $981 $1,108 Open $856 $969 160 $728 $827 160 $627 $716

250 $712 $804 250 $614 $706 T 500 $701 $799 500 $604 $692 E 750 $688 $787 750 $592 $681 L 1,200 $676 $771 1,200 $581 $667 E 1,600 $663 $759 1,600 $570 $656 3,200 $650 $746 3,200 $558 $644 C

5,000 $637 $736 5,000 $546 $635 O 6,500 $614 $723 6,500 $526 $624 M 9,000 $600 $704 9,000 $513 $606 12,500 $563 $650 12,500 $480 $558

19,000 $526 $614 19,000 $446 $526 R 25,000 $481 $546 25,000 $406 $463 A 30,000 $375 $425 T

Color Rates E

Nor-Cal Color Rates: SFBAB Color Rates: S Daily Sunday Daily Sunday 1 Color & Black $7,984 $8,255 1 Color & Black $6,951 $7,214 2 Colors & Black $14,374 $14,802 2 Colors & Black $12,514 $12,934

Nor-Cal Bay Area Buy Newspapers: San Jose Mercury San Francisco Bay Area Buy Newspapers: News, Contra Costa Times, Oakland Tribune, Fremont San Jose Mercury News, Contra Costa Times, Oakland Argus, Marin Independent Journal, Hayward Daily Review, Tribune, Fremont Argus, Marin Independent Journal, San Mateo Times, Tri Valley Herald (Pleasanton), Vallejo Hayward Daily Review, San Mateo Times, Tri Valley Herald Times Herald, Vacaville Reporter, Lake County Record Bee, (Pleasanton), Vallejo Times Herald, Vacaville Reporter and Ukiah Daily Journal, Woodland Daily Democrat, Red Bluff Santa Cruz Sentinel. Daily News, Chico Enterprise Record and Eureka Times Standard, Monterey Herald and Santa Cruz Sentinel.

Color All guarantees of Color & Position will incur a 33 % premium of total ad cost. Color cannot be guaranteed. Color copy and release deadline is 24 hours in advance of regular deadlines. Cancellation deadline: 2 business days before publication.

Holiday Rates Ads appearing on the following holidays will be charged at Sunday rates: New Year's Day, President's Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, and Christmas Day.

Charity/ Non-Profit Rates Nor-Cal Charity/Non-Profit: SFBAB Charity/Non-Profit: Daily Sunday Daily Sunday $692 $744 $552 $604

Pick-up Rate 30% off contract rate. Discount does not apply to Sunday ads or color charges. You may pick up your display ad up to 2 times within a six-day period for 30% off your contract rate. No ad changes are allowed for pick up ads.

Rates effective through December 31, 2009 - subject to change with 30 days notice - all other E f f e c t

terms and conditions of individual newspaper local rate card apply. i v e 0 3 . 0 4 . 0 9

7 B.A.N.G. INTERACTIVE

Effective 03.04.09 8 m o c . m o OM c . C . Y E L AL V N ICO eek on Internet SIL 0+ hours a w ve a 4-Year College Degree or Higher a 4-Year ve ed Educat 55% ha Consumers Active 84% shop online Wired 88% use a broadband connection 39% spend 1 arting • Floating Flash P y 0 Newsletters Da • • 2,40 1 andard ad sizes and other vehicles to deliver your message including: your to deliver and other vehicles andard ad sizes st Range y e g A wsgroup.com Page Views Per Month Per Views Page Unique Visitors Per Month Per Visitors Unique local channels to reach your target audience including: your to reach local channels of industr er areane v y h aluable y V 8-34 years old 8-34 years ra ollo ainment • Sports Estate • Real • Buttons arget of ric wn their home y act your sales representative, or contact Stephanie Roberts at 408-920-5762 or email representative, sales or contact at 408-920-5762 act your Stephanie Roberts anner (728x90) • Cube (160x90) • Skyscraper (160x600) oint R er an ar 29.8 Million 6.0 Million f B News • Employment • Education • Pop-Under P Home & Garden • Health Geo-t Entert Story Rectangle (300x250) • Pop-up Media • Rich Travel • Business • Email ariet For more information regarding On-line advertising opportunities or a personalized quote, please or a personalized opportunities On-line regarding advertising more information For cont sroberts@ba • • • • 74% have HH Incomes of $75,000+ have 74% primary (excluding home) Investments 71% have 66% o Ad Sizes and Types and InsideBayArea.com Mercurynews.com, ContraCostatimes, Opportunities SiliconValley.com Advertising of Target Ads By Channel Target The Most 34% are 1 old 50% are 35-54 years Affluent Median Household Income is $1 The Right Audience MercuryNews.com, ContraCostaTimes.com, InsideBayArea.com and SiliconValley.com offer a offer MercuryNews.com, and SiliconValley.com ContraCostaTimes.com, InsideBayArea.com v • • • • • MercuryNews.com reaches over 3.4 million unique visitors in the San Francisco Bay Area and delivers over 16 million 16 over Area and delivers Bay 3.4 million unique visitors in the San Francisco over MercuryNews.com reaches Bay 750,000 in the San Francisco over unique visitors month; the ContraCostaTimes.com reaches each page-views 866,000 over unique reach month, and the InsideBayArea.com each page-views 4.9 million over Area and delivers already month increasing your each 4 million page-views over Area and delivers Bay visitors in the San Francisco market. Area Buy of the Bay reach impressive result The video and other content. as blogs, podcasts, breaking news, the content of the print editions as well feature We information. and home and garden entertainment, news, sports, business, health, travel, best site for Area’s is the Bay Cars.com, HotJobs, Yahoo! largest online classified section, teaming with Area’s are home to the Bay Our websites and others to bring our visitors access to a robust database of local ads and information. Zillow Yahoo!, Total Audience Total • Bay Area News Group Interactive News Bay Area message by advertising of your reach Extend the MercurySan Jose of the News, the power combining with MercuryNews.Com,ANG newspapers Times and Contra Costa ContraCostaTimes.Com, and SiliconValley.com. InsideBayArea.Com San Francisco Bay Area Buy Values/ADVO ShopWise The combined subscriber and non-subscriber reach of Mercury News Values/Contra Costa Times/ANG Values insert package gives you 98% penetration in three of the Bay Area’s best markets. Newspaper subscribers receive their insert package with their home-delivered paper on Tuesday morning. Non-subscribers receive their inserts on Monday/Tuesday through the U.S. Postal distribution. O T H E

San Francisco Bay Area Buy Values/Shopwise TMC Wrap R The wrap that carries the inserts for the Mercury News, Contra Costa Times Values, A ANG/Shopwise TMC program can also be purchased for advertisers desiring a broad D reach and prominent position within the program.

Direct Mail A state-of-the-art direct marketing service managing a full range of database demographic applications as well as coordinating your customer and prospect mailing needs. Ask to meet these experts about reaching your target audience.

Front Page Ads Place your Front Page advertisement on the cover of one of our daily sections – even page 1A! You can select multiple newspapers or just one individual newspaper for your ad with these premium Front Section placements. Several sizes to choose from.

For detailed rates, technical specifications and deadlines, contact your San Francisco Bay Area Buy advertising representative or call 408-920-5888. E f f e c t i v e 0 3 . 0 4 . 0 9

9 The Mercury News will design, print, and deliver your advertising message on a variety of sizes of coated and uncoated paper stock. Distribution is available through any of the Mercury News publications – Mercury News Subscribers, Mercury News Values, Silicon Valley Community Newspapers, the Daily News Group, Fronteras/ La Ganga and Spaces.

Single sheet inserts are priced at a cost per thousand. To determine your cost per thousand, first calculate the total print P order quantity. Distribution in any publication counts towards the total print order quantity. From that distribution row, find & the column that corresponds to the ink colors. For example, 2/1 indicates two colors on the front side and one color on the D reverse side. Black is considered a color. Add the additional cost for upgraded stocks, if applicable. The result is your final I N cpm for your P&D order. S E

Important Notes R T 1. All prices shown are price per thousand based on total print order quantity. S

2. Prices include distribution in Shared Mail or San Francisco Bay Area Buy subscriber preprint packet. Sub-zip distribution available in Shared Mail at additional charge.

3. Distribution can be scheduled for any period up to 90 days from date of first insertion. 10,000 minimum distribution per day, per paper (Mercury News, Contra Costa Times and ANG).

Distribution in Shared Mail (Monday/Tuesday) counts toward single-day minimum.

4. Customer liable for printing costs for all unscheduled printed product.

5. Reservation/materials deadline 16-21 days prior to publication.

6. Plate Change Fee: $100 per plate, any product.

7. Multi-page options available for most products. Inquire for rates.

Deadlines

Publication Day Reservation Deadline Materials Deadline Thursday Tuesday 4 p.m. 16 days prior Friday Tuesday 4 p.m. 17 days prior Sunday Tuesday 4 p.m. 19 days prior Monday Tuesday 4 p.m. 20 days prior Tuesday Previous Tuesday 4 p.m. 21 days prior E f f e c t i v e 0 3 . 0 4 . 0 9

10 The Mercury News will design, print and deliver your message on a variety of sizes of coated or uncoated paper stock. Distribution is available at the ZIP code level to San Francisco Bay Area Buy subscribers on Thursdays, Fridays and Sundays and at the sub-zip level to non-subscribers on Monday and subscribers on Tuesday (Ask your Sales Representative for details).

Single sheet inserts are billed at a cost per thousand. To determine your cost per thousand, first calculate the total P & distribution quantity desired. Then from that distribution row, find the column that corresponds to the ink colors. For example, 2/1 indicates two colors on the front side and and one color on the reverse side. Black is considered a color. D

I N S Important Notes E

1. All prices shown are price per thousand based on total print order quantity. R T 2. Prices include distribution in Shared Mail or San Francisco Bay Area Buy subscriber preprint packet. Sub-zip S distribution available in Shared Mail at additional charge. 3. Distribution can be scheduled for any period up to 90 days from date of first insertion. 10,000 minimum distribution per day, per paper (Mercury News, Contra Costa Times and ANG). Distribution in Shared Mail (Monday/Tuesday) counts toward single-day minimum. 4. Customer liable for printing costs for all unscheduled printed product. 5. Reservation/materials deadline 16-21 days prior to publication. 6. Plate Change Fee: $100 per plate, any product. 7. Multi-page options available for most products. Inquire for rates.

The Single Sheet Quantity Colors (Front/Back) Daily 1/0 1/1 2/0 2/1 2/2 4/0 4/1 4/4 25,000 $100 $103 $101 $104 $108 $106 $111 $121 8-1/2” x 11” on 60# White Offset 50,000 $96 $97 $96 $98 $99 $99 $102 $107 100,000 $93 $94 $94 $96 $97 $96 $97 $100 200,000 $91 $91 $91 $92 $92 $92 $93 $94 300,000 $88 $89 $89 $89 $90 $90 $90 $91 400,000 $88 $89 $89 $89 $89 $89 $89 $90 500,000 $88 $88 $88 $89 $89 $89 $89 $90

The Single Sheet Quantity Colors (Front/Back) Sunday 1/0 1/1 2/0 2/1 2/2 4/0 4/1 4/4 25,000 $105 $108 $106 $109 $113 $111 $116 $126 8-1/2” x 11” on 60# White Offset 50,000 $101 $102 $101 $103 $104 $104 $107 $112 100,000 $98 $99 $99 $101 $102 $101 $102 $105 200,000 $94 $94 $94 $95 $95 $95 $96 $97 300,000 $91 $92 $92 $92 $93 $93 $93 $94 400,000 $91 $92 $92 $92 $92 $92 $92 $93 500,000 $91 $91 $91 $92 $92 $92 $92 $93

Paper Upgrade Options, added cost per thousand: 60# Coated $2 60# Colored $5

80# Coated or Matte $8 100# Coated or Matte $9 E f f e c t

80# Cover $28 100# Cover $34 i v e 0

7pt Uncoated Reply Card $6 9pt Uncoated Reply Card $9 3 . 0 4 . 0 9

11 The Half Sheet Quantity Colors (Front/Back) Daily 1/0 1/1 2/0 2/1 2/2 4/0 4/1 4/4 25,000 $96 $99 $97 $100 $102 $101 $105 $112 5-1/2” x 8-1/2” on 60# Offset 50,000 $92 $93 $93 $94 $95 $94 $9 $101 100,000 $91 $92 $91 $92 $93 $93 $95 $96 200,000 $89 $89 $89 $90 $90 $90 $91 $92 P P 300,000 $86 $87 $87 $87 $87 $87 $88 $89 & & 400,000 $86 $86 $86 $87 $87 $87 $87 $88 500,000 $86 $86 $86 $86 $87 $87 $87 $87 D D

I I N N S S The Half Sheet Quantity Colors (Front/Back) E E Sunday 1/0 1/1 2/0 2/1 2/2 4/0 4/1 4/4 R R 25,000 $101 $104 $102 $105 $107 $106 $110 $117 5-1/2” x 8-1/2” on 60# Offset T T 50,000 $97 $98 $98 $99 $100 $99 $102 $106 S S 100,000 $96 $97 $96 $97 $98 $98 $100 $101 200,000 $92 $92 $92 $93 $93 $93 $94 $95 300,000 $89 $90 $90 $90 $90 $90 $91 $92 400,000 $89 $89 $89 $90 $90 $90 $90 $91 500,000 $89 $89 $89 $89 $90 $90 $90 $90

Paper Upgrade Options, added cost per thousand: 60# Coated $1 60# Colored $3 80# Coated or Matte $8 100# Coated or Matte $9 80# Cover $13 100# Cover $15 7pt Uncoated Reply Card $6 9pt Uncoated Reply Card $9

The Hot Sheet Daily Sunday 10” x 12-1/2” on 43# Satin Quantity 4/4 Quantity 4/4 25,000 $113 25,000 $118 50,000 $103 50,000 $108 100,000 $99 100,000 $104 200,000 $96 200,000 $99 300,000 $93 300,000 $96 400,000 $93 400,000 $96 500,000 $92 500,000 $95 600,000 $92 600,000 $95 700,000 $92 700,000 $95 800,000 $92 800,000 $95 900,000 $92 900,000 $95 1,000,000 $92 1,000,000 $95

Additional Services Bleed $1 PMS Match (Soy) $54 PMS Match (UV) $85 1/2 Fold $9 Letterfold $6 Perforation (each direction) $62 Scoring (each direction) $62 E f f e c t i v e

0 3 . 0 4 . 0 9

12 Rates reflect Gross Cost-Per-Thousand (CPM). Use current ABC Circulation to calculate total cost. S U

Daily SFBAB Subscriber Insert Rates B Under 100,000 Volume S STD/TAB Open 3X 6X 12X 18X 24X 30X C FSI/2 $90 $87 $86 $80 $77 $75 $72

2/4 $98 $95 $94 $87 $85 $82 $78 R 3/6 $103 $99 $97 $90 $88 $85 $82 I

4/8 $106 $103 $100 $94 $92 $88 $85 B 6/12 $114 $110 $108 $101 $98 $95 $92 8/16 $122 $118 $116 $108 $105 $101 $97 E

10/20 $130 $126 $123 $116 $111 $108 $104 R 12/24 $138 $133 $131 $122 $118 $115 $110

14/28 $146 $141 $139 $130 $126 $121 $117 16/32 $154 $149 $146 $137 $132 $128 $123 P

18/36 $162 $157 $153 $144 $139 $135 $129 R 20/40 $170 $164 $161 $151 $146 $141 $136 Each 2-Page standard / 4-Page tab increase, add: E $7 $7 $7 $6 $6 $6 $5 P R I

Daily SFBAB Subscriber Insert Rates N 100,000 - 299,999 Volume T STD/TAB Open 3X 6X 12X 18X 24X 30X S FSI/2 $88 $86 $84 $78 $76 $74 $71 2/4 $96 $94 $92 $86 $83 $79 $77 3/6 $100 $97 $95 $89 $86 $83 $80 4/8 $104 $100 $99 $93 $89 $86 $83 6/12 $111 $108 $106 $99 $96 $93 $89 8/16 $120 $116 $114 $107 $103 $99 $96 10/20 $128 $123 $121 $114 $109 $106 $101 12/24 $136 $131 $128 $120 $116 $112 $108 14/28 $143 $139 $136 $127 $123 $119 $115 16/32 $151 $147 $143 $135 $130 $126 $120 18/36 $159 $154 $151 $141 $137 $131 $127 20/40 $166 $161 $158 $148 $143 $138 $133 Each 2-Page standard / 4-Page tab increase, add: $7 $7 $6 $6 $6 $6 $5

Daily SFBAB Subscriber Insert Rates 300,000 - 549,999 Volume STD/TAB Open 3X 6X 12X 18X 24X 30X FSI/2 $87 $84 $83 $77 $75 $72 $69 2/4 $95 $92 $89 $84 $82 $78 $75 3/6 $98 $95 $94 $87 $85 $82 $78 4/8 $101 $99 $97 $90 $87 $85 $82 6/12 $109 $106 $104 $98 $95 $92 $88 8/16 $117 $114 $111 $105 $101 $97 $94 10/20 $125 $121 $119 $111 $108 $104 $100 12/24 $132 $129 $126 $118 $114 $110 $106 14/28 $140 $136 $133 $125 $120 $117 $112 16/32 $148 $143 $140 $131 $127 $122 $118 18/36 $155 $151 $148 $139 $133 $129 $125 20/40 $163 $159 $155 $146 $140 $136 $130 Each 2-Page standard / 4-Page tab increase, add: $7 $6 $6 $6 $6 $5 $5

Daily SFBAB Subscriber Insert Rates Over 550,000+ Volume STD/TAB Open 3X 6X 12X 18X 24X 30X FSI/2 $85 $83 $80 $76 $73 $71 $68 2/4 $93 $89 $88 $83 $79 $77 $74 3/6 $96 $94 $92 $86 $83 $80 $77 4/8 $100 $97 $95 $89 $86 $83 $79 6/12 $107 $105 $103 $96 $93 $89 $86 8/16 $115 $111 $109 $103 $99 $96 $92 10/20 $122 $119 $117 $109 $106 $101 $98 12/24 $130 $126 $123 $116 $111 $108 $104 14/28 $138 $133 $130 $122 $118 $114 $110 E f

16/32 $146 $141 $138 $129 $125 $120 $116 f e c

18/36 $152 $148 $144 $136 $131 $127 $122 t i v e

20/40 $160 $155 $152 $142 $138 $132 $128 0 3 . Each 2-Page standard / 4-Page tab increase, add: 0 4 . 0

$6 $6 $6 $6 $5 $5 $5 9

13 SUBSCRIBER PREPRINTS Effective 03.04.09 14 $5 $72 $101 $5 $5 $5 89 $86 $ $75 $106 $138 $132 $6 $5 $93 $77 $109 $142 $6 $6 96 $94 $92 $88 $85 $ $80 118 $114 $110 $106 $114 $148 $ $6 $6 $86 $121 $158 $100 $126 $103 $6 $6 $87 128 105 $123 $161 $103 $126 $123 $116 $111 $108 $104 $ $ $6 $7 $7 $7 $6 $6 $6 $6 $6 $7 $7 $7 $6 $6 $6 $5 $90 $127 $165 $103$106 $130 $99 $97 $90 $88 $85 $82 $132 $108 $149 $144 $141 $132 $128 $123 $119 FBAB Subscriber Insert Rates Insert Rates FBAB Subscriber SFBAB Subscriber Insert Rates SFBAB Subscriber Insert Rates SFBAB Subscriber Insert Rates SFBAB Subscriber S 0/20 0/202/244/286/328/360/40 $135 $143 $151 $160 $168 $131 $176 $139 $147 $154 $163 $128 $171 $136 $143 $152 $160 $120 $168 $127 $135 $142 $150 $116 $157 $123 $130 $138 $144 $112 $151 $119 $126 $132 $139 $108 $147 $115 $121 $128 $135 $141 /12 $118 $115 $112 $106 $101 $98 $95 /12/16 $120 $127 $116 $122 $114 $120 $107 $112 $103 $109 $99 $105 $96 $101 /4/6/8 $100 $104 $97 $101 $95 $99 $89 $93 $86 $89 $83 $86 $79 $83 /8 $110 $107 $105 $98 $95 $92 $88 /4/6 $101 $106 $99 $103 $97 $100 $90 $95 $87 $92 $85 $88 $82 $85 SI/2 $94 $90 $89 $84 $80 $77 $75 SI/2 $96 $94 $92 $86 $83 $80 $77 10/20 12/2414/2816/3218/3620/40 $135 $142 $151 $159 $131 $139 $147 $153 $128 $136 $143 $151 $120 $127 $135 $141 $116 $122 $129 $137 $112 $118 $125 $131 $108 $115 $120 $127 STD/TABFlyer / FSI2/43/64/8 Open6/128/16 $88 3X $96 $100 $86 $104 $111 $119 6X $93 $97 $100 $84 $108 $116 12X $92 $95 $98 $106 $78 $114 18X $86 $89 $93 $99 $76 $106 24X $83 $86 $89 $96 $73 $103 30X $79 $83 $86 $93 $71 $99 $77 $80 $83 $89 $96 14/2816/3218/3620/40 $146 $153 $162 $170 $141 $149 $157 $164 $138 $146 $153 $161 $130 $137 $143 $151 $126 $132 $139 $146 $121 $128 $135 $141 $117 $122 $129 $136 STD/TABFSI/2 2/43/6 4/8 Open6/128/1610/20 12/24 3X $98 $114 $122 6X $95 $138 $110 $118 12X $133 $93 $108 $116 18X $131 $87 $101 $108 24X $122 $84 $98 $105 30X $118 $82 $95 $101 $115 $78 $92 $97 $110 20/40 $173 $168 $164 $153 $149 $143 $138 2 3 4 6 8/161 12/2414/28 16/3218/36 $125 $140 $157 $120 $164 $136 $152 $118 $160 $133 $149 $110 $157 $125 $139 $107 $147 $120 $135 $104 $142 $117 $130 $137 $99 $112 $126 $132 STD/TABF Open 3X 6X 12X 18X 24X 30X 4 6 8 1 1 1 1 1 2 STD/TABF 2 3 Open 3X 6X 12X 18X 24X 30X nder 100,000 Volume nder 100,000 Sunday Over 550,000+ Volume Sunday 300,000 - 549,999 Volume Sunday 100,000 - 299,999 Volume Sunday U Each 2-Page standard / 4-Page tab increase, add: Each 2-Page standard / 4-Page tab increase, add: Each 2-Page standard / 4-Page tab increase, add: Each 2-Page standard / 4-Page tab increase, add: Each 2-Page standard / 4-Page

SUBSCRIBER PREPRINTS Sticky Notes put your ad right on the front page of the Mercury News or selected inside section fronts. This extra-high profile is just the beginning. Sticky Notes can literally stick with your customers as coupons attached to shopping lists, sale reminders stuck on refrigerator doors, or service numbers posted by telephones.

Sticky Notes are available in a 3” x 3” size on a glossy white paper. Color choices include from S

1 to 4 spot colors (choose any PMS color). Four-color process is also available. Full bleeds are available at no extra T

charge. I C

Several premium products are also available. K Y

• Add one-color printing on the backside of your sticky note for a 10% premium. • Choose a die-cut from our standard selection of die-cut shapes for 10% premium. Custom die-cut shapes N

are also available by special quotation. O

• Select a coupon note for a 15% premium. T E

See your Mercury News sales representative for samples and more information about Sticky Note premium products. S

Distribution Distribution options include page 1 of the Mercury News seven days a week, selected inside section fronts, any of the Silicon Valley Community Newspapers, and Fronteras. See your Mercury News sales representative for more information on inside section front availability.

Distribution in the Mercury News is available in five zones, including a single copy zone. Minimum quantity/purchase is one zone for inside positions and three zones for 1A. Smaller minimums on 1A are subject to prior reservation. Distribution in SVCN requires a two-publication minimum purchase per week.

Customer Supplied Pricing Customer-supplied sticky notes will only be accepted from approved printers. Preprint rate tables for an FSI size preprint apply to customers-supplied sticky notes. 10% premium applies to New Year’s Day, President’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, and Christmas Day. If the holiday falls on a Sunday, Sunday rates will apply rather than the holiday premium.

Video Ads All three-zones and larger sticky notes sales include a 30-day Video Ad at no charge. Zones must run within 30 days to qualify for Video Ads.

Important Notes 1. Plate changes within a print order are available for $100 per plate. 2. Bleeds are available at no additional charge. 3. Customer is liable for all undistributed printed products. 4. $500 cancellation fee after deadline E f f e c t i v e

0 3 . 0 4 . 0 9

15 STICKY NOTES Effective 03.04.09 16 White, Red (PMS 485)*, Purple (PMS 286)*, Blue (PMS 285)*, (PMS (PMS 485)*, Purple White, Red Black, cyan, teal (PMS 320), Process Yellow, Magenta, Burgundy Yellow, (PMS 320), Process teal cyan, Black, $108 $78 $64 $61 $56 $55 49,999 99,999 199,999 299,999 399,999 499,999 and above and 499,999 399,999 299,999 199,999 49,999 99,999 $183$236 $137 $178$103$131$169 $96$217 $123 $87 $103$282 $128 $163 $75 $95 $69 $210$110 $78 $91 $112 $69 $142 $92 $61 $83 $68 $74 $88 $66 $109 $78 $74 $58 $64 $69 $78 $62 $97 $77 $64 $57 $61 $66 $74 $91 $57 $62 $60 $64 $71 $89 $61 $61 $143 35,000 to 50,000 to 100,000 to to 200,000 300,000 to 400,000 to 500,000 300 Copy change fee after final proof corrections. final proof corrections. after fee 300 change Copy $ Space and copy deadline is 30 days prior to publication date. 30 days deadline is Space and copy Pricing Colors Information & Requirements Information Deadlines 4 color process Front Page Sunday (1A Sunday Page) 1 color 2 color3 color4 color spot4 color process $142 $302 $233 $180 $110 $225 $173 $136 $151 $83 $119 $97 $116 $71 $94 $78 $103 $68 $83 $73 $97 $66 $78 $69 $95 $64 $76 $68 4 color spot 4 color process Front Page (1A Daily Page or Drive Page) 1 color 2 color 3 color 4 color spot 2 color3 color4 color spot4 color processInside Page Sunday $105 $226 $1731 color $1352 color3 color $170 $83 $131 $102 $116 $87 $64 $91 $110 $75 $73 $90 $88 $55 $73 $61 $58 $81 $68 $53 $66 $56 $54 $76 $57 $50 $61 $54 $74 $50 $50 $60 $55 $53 $49 $54 $49 $53 *priced as color. Inside Page Daily 1 color $82 $70 $56 $50 $48 $47 $47 Standard foreground colors: colors: Standard background Color choices include 1, 2, 3 and 4-spot colors and 4-color process. There are eleven standard are eleven There and 4-color process. include 1, 2, 3 and 4-spot colors Color choices on colors. Special PMS colors are available colors and eight standardforeground background colors do not background White or yellow charge. additional $100 a for or background foreground the for is chosen than white or yellow pricing purposes. If a color other count as a color for this counts as a color. background, • Contact your sales representative about minimum order requirements. representative about minimum order • Contact sales your and distribution. include printing • Rates • is subject to approval. copy art and All advertising • materials. for charges accrued plus any deadline after • $500 fee Cancellation Sticky Note deadlines are twelve (12) working days prior to publication date. Deadlines include a standard design Deadlines include a to publication date. (12) working days prior deadlines are twelve Sticky Note to publication date. working days prior sticky notes is three Deadline for customer-supplied and proof. Yellow, Green (PMS 374)*, Orange (PMS 151)*, Pink (PMS 231)* Orange (PMS 151)*, Green (PMS 374)*, Yellow, (PMS 215), Green (PMS 347), Blue (PMS 300), Purple (PMS 527), Brown (PMS 168), Red (PMS 168), 347), Blue (PMS 300), Green (PMS (PMS 527), Brown Purple (PMS 215),

STICKY NOTES We’ll distribute your advertising message any day of the week on the bag that carries the newspaper. Customer may supply bags to our specifications or we will print them. Contact your advertising representative for image size and copy requirements.

Pricing Customer Supplied Quantities Cost per thousand P 30,000 - 99,000 $73 O

100,000+ $67 L Y Print & Distribute

Quantities Cost per thousand B 30,000 - 99,000 $176 A 100,000+ $153 G S Product Sample Polybags Distribute your product sample to Mercury News subscribers with a Product Sample polybag. Customers may supply their own polybags to our specifications or we can provide design, printing, and distribution for one turn-key price. Product Sample polybags can be zoned to the zip code level within Santa Clara County and by zip cluster outside of Santa Clara County. Product samples must be heat-sealed in a 10 x 23-inch minimum size bag with a minimum thickness of 1.6 mil. We will not accept Product Samples which require the Mercury News to bag the samples. Product Sample polybags must be on headers of 50 and cartons of 1000. All bags must include California-approved suffocation warning. The following rates apply to product samples no greater than 0.25 inches thick. Other product samples require custom quotation.

All bags must include suffocation warning. If bags have another newspaper’s logo, they will be returned to manufacturer unused.

Bag Specifications Type A (samples less than 1.5” thick): $135 Gross. Type B (samples greater than 1.5” thick): Custom quote. Rates are per thousand. • Pricing above are for delivery on Monday through Saturday; Sunday delivery, add $25/M. • Custom quotes also apply for Product Samples containing perishable items which require bonded warehousing (e.g. cereal box). • Custom quotes depend on the weight, size and packaging of the sample. Contact your Mercury News advertising representative and provide a sample item for details and a quote.

Monday through Saturday — 9" x 21", 1.2 ml, double wall, 1-color, 1- side. Sunday — 10” x 23” 1.2 mil doublewall, 1-color, 1-side. Bags with holes will not be accepted. Any poly bags that do not meet these requirements will be subject to a 25% premium. Standard ink coverage: 25% or less $300 plate charges for line art. $750 per plate for process. Bags must be in wickets of 50.

Deadlines

NUMBER OF DAYS PRIOR TO PUBLICATION Reservation Delivery to PDC Artwork to Printer

Distribution Only 30 days 14 days N/A E f f e c t

Print and Distribution 45 days 14 days 40 days i v e

0 3 . 0 4 . 0 9

17 KRAFT JACKETS & TOPPERS Effective 03.04.09 18 X X 2 2 1 1 X X 6 6 X X 3 3 X X 1 1 , your insert will be placed on top of every other , your insert will be placed on top of every opper . Single Copy distribution is not available. raft Jackets raft ith the Mercury News on Thursdays, Fridays and Sundays. As the Fridays and Sundays. News on Thursdays, ith the Mercury oppers raft Jackets are wrapped around preprinted inserts and distributed preprinted inserts and are wrapped around raft Jackets oppers are available Mondays, Wednesdays, Thursdays and Saturdays Thursdays oppers are available Mondays, Wednesdays, If or ordered as Print & Deliver. oppers can be customer-supplied T K Get premium placement for your insert with the Mercury News Topper Get premium placement for your insert with program. As a T Daily - 2 pageSunday - 4 page Contact your Mercury News sales representative for more information. Reservation is subject to availability. 11,733 21,330 10,560 19,391 9,600 17,775 16,408 8,800 thing our readers see section of the newspaper and will be the first when they open the paper. T zoned with a 10,000 (subject to prior reservations) and can be zip-code are available for Home Toppers minimum distribution quantity per day. Delivery only T the pricing is the total of the regular insert price and customer-supplied, Premium is determined by starting with a Premium. The Topper a Topper base pricing of $100 cpm and applying all discounts found on the Wednesday, for Monday, Toppers Subscriber Preprint Pricing Table. Thursday and Saturday all take a $4/cpm drop day discount. Print & Deliver pricing is available upon request from your Mercury News sales representative. K w super-premium Jacket provides a the preprints, the Kraft “jacket” for – capturing attention with its heavier position for your advertisement x Standard Kraft Jackets are printed 12” paper stock and contents. are available. Turnkey Upgrade options paper. 21.5” on 45# Electrobrite pricing includes: distribution • Creative, printing, and • Full color on all pages • Full distribution

POLY BAGS Your best choice in reaching the F SONOMA ZONE 1

FRONTERAS R NAPA Hispanic marketing: Circulation

25,000 O

• Written in Spanish by award-winning journalists SOLANO N T • Complete content including entertainment,

MARIN E SAN

JOAQUIN R sports, local, national and international news CONTRA COSTA • Full Color, tabloid format A SAN FRANCISCO S

• Zoning in Fronteras is by North and South. ALAMEDA /

L Zoning in LaGanga is by full publication. SAN

MATEO A • Distributed Saturdays via racks and retail outlets ZONE 2

SANTA CLARA FRONTERAS G Circulation

25,000 A SANTA CRUZ N G

Mechanicals 5 col TAB Format A

Column Measures SAN BENITO 1 column= 1.646 inches ZONE 3 LA GANGA 2 column= 3.417 inches Circulation 3 column= 5.188 inches 25,000 MONTEREY 4 column= 7.959 inches 5 column= 8.73 inches Camera ready preferred format PDF. E f f e c t i v e

0 3 . 0 4 . 0 9

19 FRONTERAS/ LA GANGA Effective 03.04.09 20 discounts discounts $57 3200 5000650090001250019000 $45 $55 25000 $42 $54 $52 $49 Bulk lineage ROP inch rate inch ROP Bulk lineage Friday 12:00 p.m. (week prior) Monday 12:00 p.m. $44 cpm $614 y Deadline ations must be made 14 days in advance of distribution day. of distribution day. in advance days ations must be made 14 v 7 Arden Road eneral ROP eneral (Gross) Rates eprint Rates STD/TAB Rates eprint eser ronteras Preprints Color Rates Color Rates G F Times Contra Costa 331 94545 California Hayward, 510-723-2565 510-723-2564 8 a.m. - 4 p.m. - Friday, Hours: Monday R prior to the Saturday Tuesday 3 p.m. on the by to the address below be delivered must Product of publication). in advance publication (4 days 3 p.m.). by (Monday 24 hours in advance - product should be delivered weekend Holiday any For inserts. Area Buy Bay the Francisco San will be the same as for instructions & Packaging Size *Add $3/M for every 4 tab pages above 8 tab Delivery Instructions Deadlines 2/4-page $42 cpm 3/6-page 4/8-page $48 cpm Pr Single sheet - FSI $40 cpm Deadlines Space & Cop Materials Colors Rate 1 Color & Black $352 2 Colors & Black $488 3 Colors & Black 2505007501200 $59 1600 $58 $63 $61 $60 Bulk lineage ROP inch rate inch ROP Bulk lineage discounts Open160 $68 $65

FRONTERAS/ LA GANGA Day of Space Camera Ready Publication Reservations Materials

MONDAY Main, Local, Sports, a+e, Tech Monday Thur. 5 p.m. Fri. 9 a.m.

Classified (display) Thu. 5 p.m. Fri. 9 a.m. D

TUESDAY E SV Life Thu. 5 p.m. Fri. 9 a.m. A Main, Local, Business, Sports Thu. 5 p.m. Fri. 9 a.m. D L

Classified (display) Thu. 6 p.m. Fri. 9 a.m. I N WEDNESDAY E SV Life / Food & Wine Fri. 5 p.m. Mon. 10 a.m. S Main, Local, Business, Sports Fri. 5 p.m. Mon. 9 a.m. Classified (display) Fri. 5 p.m. Mon. 9 a.m. THURSDAY Main, Local, Business, Sports Mon. 5 p.m. Tue. 9 a.m. Classified (display) Mon. 6 p.m Tue. 9 a.m. eye/Time Out (tab) Mon. 10 a.m. Tue. 10 a.m. FRIDAY SV Life Tue. noon Wed. 10 a.m. Drive Tue. 6 p.m. Wed. 9 a.m. Main, Local, Business, Sports Tue. 5 p.m. Wed. 9 a.m. Classified (display) Mon. 6 p.m. Tue. 9 a.m. Preview Tab Fri 5 p.m. * Wed. 3 p.m. SATURDAY Fronteras Fri. noon * Mon. noon SJMN Real Estate (Tab)/CCT (Broadsheet) Wed. noon Wed. 5 p.m. SV Life/Home & Garden Wed. 1p.m. Wed. 5 p.m. House & Home Wed. 10 a.m. Wed. noon Main, Local, Business, Sports Wed. 5 p.m. Thu. 9 a.m. Classified (display) Wed. 6 p.m. Thu. 9 a.m. Auto Thu. 10 a.m. Thu 10 a.m. SUNDAY Travel Wed. 5 p.m. Thu. 9 a.m. Lifestyle Tue.1 p.m. Thu. 9 a.m. Business Tue. 4 p.m. Thu. 9 a.m. Classified (display) Thu. noon Fri 10 a.m. SJMN Sunday Home (Tab)/CCT (Broadsheet) Tue. 4 p.m. Wed. 4 p.m. Main, Local, Sports Wed. 5 p.m. Fri. 9 a.m. *Week prior to publication E f f e c t i v e

0 3 . 0 4 . 0 9

21 AD SIZES

Effective 03.04.09 22 . . . For tabloid ads more sections, . For . 126p 105p9 74p4.5 3 columns (24”) x 21” and will be billed at 273” 3 columns (24”) x 21” and will be billed 1329 1584 946.5 k is 1 uc 22” Inches Points Picas Inches Points 18.460” 13.147” rucks T andard double tr inimum space sold is 1 column inch. Depth accepted in 0.25 inch increments. Advertisements increments. in 0.25 inch Depth accepted inch. sold is 1 column inimum space Columns abloid Column Widths han 9” will be charged full column depth of 11” full column be charged han 9” will Columns Inches Points Picas 7 Columns 8 Columns 9 Columns 14.918” 16.689” 1074 1201.5 85p6 95p7.5 4 Column 5 Column 6.959” 6 Column 8.73” 10.5” 501 628.5 41p75 756 52p42 63p 1 Column 2 Column 1.646” 3 Column 3.417” 5.188” 118.5 246 9p92 373.5 20p50 31p17 Double Standard Column Widths Column Standard ROP Depth Requirements 11 Columns 12 Columns 20.231” 1456.5 115p10.5 10 Columns A tabloid double truck is 13 columns (23”) x 10.75” and will be billed at 139.75” and will be billed columns (23”) x 10.75” is 13 A tabloid double truck A st columns use the same width specifications as standard columns (see above). Tabloid and will be billed at 55” x 10.75” A tabloid page is 6 columns (10.5”) t M depth of 21” full column will be charged in depth 18.5” exceeding Tabloid Double Truck Tabloid T 12 col DT includes the 1" gutter. 1” gutter) x 10.75” require prior management approval. Double trucks less than 12 columns (23”, includes the by 24 hours. Please contract your sales representative. Advance deadlines Standard Double Truck Image size of full page negatives should be 10.5” wide x 21” deep. Image size of full page negatives Billed page 126”.

DEADLINES Sending Ads Electronically Welcome To AdDesk!

AdDesk is a service designed to make your advertising experience easier and more effective.

From information about ad preparation and building effective A

ads, to free electronic delivery of your advertising files, it's all D

here. D

Complete information, along with visual aids, can be accessed E

online at http://addesk.mercurynews.com or by calling the S Digital Ad Team at (408) 278-3412 K

3. Register your information. Create a username & password. You will get a confirmation of your registration. Then click on the Home Tab to go back to page 1.

AdDesk Tutorial

1. Log on to http://addesk.mercurynews.com 4. Now that you have registered for membership, you will be able to upload ad materials any time by going to the File 1. Log onClick to https://addesk.mercurynews.com on the field that says . Membership to register for a login and password. Click on the field that says Membership to register for a login and password Delivery section on the Home Page, and clicking on: 1. Log on to https://addesk.mercurynews.com . Click on the field that says Membership to register for a login and password a) Display Ad to submit a Camera Ready Ad

4. Now ORthat you have registered for membership, you will be able to upload ad materials at any timeb) Ad by goingMaterials to the File if Deliveryyou want section to on submit the Home logos, Page, and photos, clicking onand other ad x Display Ad to submit a Camera Ready Ad OR materials. x Ad Materials if you want to submit logos, photos, and other ad materials .

2. Click Register for FREE Membership

2.2. ClickClick Register to registerfor FREE Membership FREE Membership.

5. It will ask you to Sign in and then you will arrive at this page where you will upload your ad or ad materials. You only need to fill in the required fields which are marked by a red star *, but the more information you can provide, the better.

5. It will ask you to Sign in and then you will arrive at this page where you will upload your ad or ad materials. You only need to fill in the required fields which are marked by a red Nextstar * ,time but the more you information want you tocan provide,upload the better. ad materials, just login. You

x Please make sure to specify your Account Representative when uploading your only havead. This willto automatically register send once.a noti fication to your Sales Rep that the material has been uploaded and will make processing your ad more efficient and accurate!

3. Register your information. Create a username & password. You will get a confirmation of your registration. Then click on the Home Tab to go back to page 1. 3. Register your information. Create a username & password. You will get a confirmation of your registration. Then click on the Home Tab to go back to page 1.

Next time you want to upload ad materials, just login. You only have to register once. Note: Please make sure to specify your Account Representative when uploading your ad. This will automatically send a notification to yourIf you Sales have Rep any that trouble the material with hasthis been website, uploaded and will make processing your ad more efficient and accurate!

please call E f f The Mercury News Digital Ad Team e c t i (408) 271-3412. v e

4. Now that you have registered for membership, you will be able to upload ad materials at 0

any time by going to the File Delivery section on the Home Page, and clicking on 3 .

x Display Ad to submit a Camera Ready Ad 0

OR 4 x . Ad Materials if you want to submit logos, photos, and other ad materials . 0 9

23 Product Samples E L Electronic tearsheets for all but one of the publications represented in your San Francisco Bay Area E Buy as well as your Northern California buy will be delivered through Shoom, America’s and C Canada’s leading provider of electronic tearsheets. Shoom provides the most comprehensive, easy T to use, search and retrieval tool available anywhere. R O

A You need an organization code, supplied to you by your San Jose Mercury News representative. Then simply log on to www.shoom.com and you will benefit from the most fruitful electronic N D

tearsheet service on the planet! I C

D

T

E • Easy access 365 days a year, 24 hours. a day for up to ten (10) years E

S • Automatic email notification A

K • Search by agency, account, account number, advertiser, any date range, any publication, any R advertiser and more. S • View page position, size, date range, and more for any ad, any advertiser from any point in time. H • Set up and search “my publications” or simply click on: E • San Francisco Bay Area Buy E

• Media News Group Northern California Buy T

• All ads will be archived and fully searchable of up to ten (10) years. S • Shoom will save you time and money and is provided to you for FREE by the San Jose mercury News, Contra Costa Newspapers, ANG Newspapers and the California Newspaper Partnership.

ANG Product Samples Contact your sales representative.

8A M E RC UR YN EW S .C Is OM 1 hu ra 00 H e O S m l PI TA v LS a W J O o E e R By V n n d U E E at ne S N th R w ti io s A e a W e n d L w n i s a o al y E Yo B H n fr p M rk ro E t t i G o r o T n L s n m n c a es f — im e M a r z s e r w e a, it u n es E i a s r d t th se sa o e o I D t e s r r it y n o ff r ; G to m s hu in go ve g ae o a g i r r R i a tr l m i n o l O p u lie a t g ci w s a T ro ce s ni w m vi in o U a . t t o li g u N he he po B o ar u ili a g e g a s u b i ld t n in h D n a a ro d go ed t u n e r c te t A m u w v 4 Is ild x y as r S x n e 8 r a p a u - ili d ith rn - a a id e s a S in t h e d s l A g ar o i m o l w du a it au - a p w H y p ts en ur o r nd e lt U e a er a t c u ab an LT ap m of at ir s ea ld le w d i fi i , a o E e o a o i s n , w D n s ci n se d e o lo rk X d a u s l a , a i -fi t n P i r ri .” os l w t r a g E d n pl ng e d h an w e. gr - C m gs an t es i d ou e fi h c c e T o on es v e r h u ld E t i i l i c sq c h e r b o t p D om u e a d w ed n im u t c s A o e ro p es o ve ay ill at h c o a ns b s o a s e F e S m k u n s e l T e n d id ee of r n y E AN a t d e l “ io th de la s, go re n c os m r R G J e , u w v d d o e a W O o r s n i er o e m t k S f e. to ch th n ff st ba he - E E m m T re e o m li ro t, ir T M o ili he d rs ffi en m yi I W a E t n R H ne a y a a ci t its g sr C am y nt al n nd al an , i b ae E O U s, so d s d n u li A z RY as ex s e am a u cl il T w T f c m w ve m ss n ud d- H f N e he ro ha u er n er iv in E a a fi EW g r m n g e u t e R r e m g gl h op ni in rs g d S r ou ru i its e er it e tio g it C c e n n lit s s t tin ra n th y L m i w m d n a u h u g te w a E a T e a o in ry pp op nn t d e t A H a in p g l s e h r R l U th in er sh o ie ls e fr e S C i s R o M e g a o ffi rs to a ho om O t S f e r si ti r c . n m N : D fic a cl te on t, ia ch d e V B F r AY 39 ia nw ea s a a l o ev s o y E o P , 0 ls h r w i nd s ke e t lu Ri S J si p i i ed a m t ai n ru n an ch S l a AN nc eo n le . s ed h d o c te d a I e U w e p G , lik at t ff k e — I S rd O k A om S le az o e at a ar W rs SL N al A N R es e at k a ve ly t l g s e l o P A ew m . O S i i Y ti n u ill s r o a im e o d o b a M Y a p n 1 k n . rd ed a w n ki i ts o m n a ta k o n p IN s , ill ia T a id h ce n te f e e d m i is A rk M e t 20 e n h y b e g d s m e n t B T a l T d r e , y th lm th o in A 20 d e t m ed an A i so Jr E M a 0 G I ha ef U 38 Is at e e u sh ay d an b i D m o . R 9 a n t d ug .N w ra o d w t T re k m a ic t t er a , es d n i z h b e . e e f e h c e il t a ha s co ut R n a e e es ag r li th h t b ey en lo e t l t t gr o n h O u i t C J e en s e e fig e os u t n, s he su er th o f t fe or Pa s R s as he it b c a n ch h a p t t w w d in b p i r e up h ss it k ay IS m F r y, ili iv id cy il te t ita hr e er a A t o p n or y e io ie is m t po - a h y il 2 t dr r le l fi o r e y sh o r li t N is w L Pa n s ta i he T in 16 in u a R ia 5 h e p as c u e n s d th d es h o t e a k s h n t lit y A b w t j f nd e ns pe at n la t ia gh b o a od e er f fi an ve a re sh is a io an b T it , t et or r fu . rc h an ne ls t ou t re c ro c 1 m tt i k ta fr ve c ns t e T a sh hi w s b ed g e el d s c A s u g m a Is ro m ia 60 b ac nv a n o ia c g lie A o n o m r s e n ps 2 o ai nn h a kn nd ra s l s er k o r- i m m a l h r v C i an t t r e ea li e C t o P 5 h un s d. e t a nu o e s S T a pe s lv e- n co ie ou e K in he oc na d n a f a u t en ls b f w B li in au to h id o th i e T ili t d n f, p th S Is to k c a ed m th l- d m ry io f r ac n e c g d p e . pl a n d ai - h th d ha ’s a ra ca et ed n u p o e a r ro oa t a er it t i co r c e, t k M in ba o e e ui s t S T e Is m s d p n se a n w m d ur s s ie er A n es o a i u t f ag t s co h he li ra p w ov o f o pr vo it as Is a e he s m ra N ze ce s n P lle m h a in e IS be er m a m e e e t o r e r a r E n d G b b AS n d P fe a d e r v n I t v h r i l — r r h r th w s ri s a g d i r a in i S d s e a s k b e o c . w e m , t o s o e h e h o s co a ee e y n a a a ER e p k s is m a t l y H e d u h c s n l e r o o u u n k li p sm d l o N s t i io t o i h s v a i e a n e k il a a a s u f W n r u a t G s T o A b p la h s n a r e u e n s n s i e e W m u d ta r d e ld id in o , I u a . re e f n S y it y a ta s n e a re m d c a ca t t n . p s e t g ffi s g z c n R to SE e e t n i g g e l L c - s h e on c A l h d ed o c s c r g a I e s a R th s d ’s a o e o t n h o a r t en d g h t e er n s on o w i a le s iv f a — a e r a P r f- n ve o t is se s u h n e s f e e a t t a a e d r o a P A t t n e a le e c r i h - W a h e a d on o sd n o ti h y l li h a ed f h a S h io p ro k a L A y. n b n a t k s o a p n a e S s e d i a t it d b f e d n a d . u t s s o o l t , l O e In r ea l is d u a n m t e r h t a o ro d y i I e i t a f- b u i re h E e C c m d t e t e r s e u h m s O a h y u m a f ll t ts o id e se a c ou g st IA o i P e in an rs e L h o n n e is t v e t t H n a o G p w i c s r o y i TE m a a d a k p t s s o R e l — h e d ll r e i m n o a m r sa p n D p ev k t i t k a e e at i a 6 e m o a r t i c t r u h y d n t ia P l i h i c h c o o h r r a tt t o L b u a 0 c a w tr za m ho li re he w s a e d . n R — U ic d a st o e i pe v , a n li a n e n n o a ls e e e n u ta a s e v w d s ES . it e d a m s ti N r i, ti d n ck D e ch d m id o di d a s it t r s ho e t e a p S a S y nc n n p ie - e a a Z o g s n e he e w s c in tm i te f y e c p ap he b rn h of ha n . . e o i la g r w ti ls a na it f N s r u a a in a e n d ur en le s o y e i on G v d a t of in e e s ng o ki l s or e . in sa n s id e. b n to a t - a . N n h en ng e a in e In nd of p fi t po o is l sp E nt g id d t t ou t I d he r s a c z te s d ro ci s Jo r f S w u ea y W fa e , er ha h t at sr o r t Is ou on fa rb m th a an th ll ai ia B P v al u te h it sa r d r, no is H t at 1 h a ze ru r t c ci o a e lls s e ig d n r ak id s rn d a h id -R er S m s u t c o 00 o el n r c ae . om li re rk m f h th i en fo i iti i e “ a b h’ i e o om g h am r n t sp o o e li tie d e t ro a e nv c r nv sh st d re T l. y s nv to h o I st h at a os e r i n o ck in o ba s e d h m v d M o e w e an m h T co e b m f N a e g s si li uc ta n e c ffi t li it a at t e en u lv c e st o i of o es h n st e an re co oo do a n m k ls w a t lu c an k h s h fo c m em le ek ig ffi fi rs e e fe ig c B f m d n tt g it s r an d ia t e er t th e r e b a s a c T ci e W ss a o ro e s. o a p a of ith m d e ls s ro m ar e p ta h a en rl th to ia he al ,” gu io to - R m f O rs ck oi tio bo ed m a s w c i g ir re b as i t y a rs ls to y . “ s y al n rs ro f a . n n r Is o c a e ke lit et t m le b at o p t — r d T a s l w . IE pr m t r A ts o en de ra m r o y re t a s or i f e ta f L o th in tu id h id s S a iv U he e h n s r e en ta m th u w nt l a er o en c a in e to re n ey t h tr s F a . n se a m ur c l, r p e r o s ig te s r d ks s ts ir m d ’t h o ee te N do ot c ve it e r fu ap fir le ir g rk a en f p P e . hk n w e w t d . a n b on m t os ll p e te g ed - n c or y a a ep Th a to m T ak o ee er P ed o g at r d I e ha si I ro fr o t d e, I g ki ly a r e he in r d e a n e io in , on n nt t n sr a o ce al to o tr h nt e st u t in b n g to b ki n or nc n g s h s H gs a c m ss s d fi a e e nc an n ev y tio co t w b ra st o s ie s - m la is . a a el hi G a fo i gh in lp r- y , c i- s t n n he a e g an . s s a u fi m n i c ng a ti r t an t L ed Se , t w om ai he fe ir te p gi i , b o b il gh rs a d o za on a r f a a c r he h a d P of s s rb u n u e H t t s a nt th , ol o p sh r vi D o - b t a si ta o sh g. t ta no an b p is m r e a of le rc ro k ea ce i se o ou h k an on t ar e c t i eg ub m ol b ba B d es x ar t s re w t e is y s em d d, I k a ya a li e ec o or n st u po y w i e, In c n p o ta m e ed sr an lk , n c e h ve d on t r in n fi t - ,” e ffi n in n ” t ae d o to , t st tin an r er cl e n ti t ar th na el t T h op c i v ad ts o l a f ld h a g i t ea w o on he a e n - ie h e le ia go ol e . fu as ll a I e te i sm he in r a w o g 19 c h s ou sa l. v ve n ll w th tr sr H m ts v th lli , f In ai 8 e a a g id a “ er m o co e e uc ae a e c to th es a ng a K d ns 0 d n h . ct T n e m ll c e l m nt o a ti t , ft as ia t s w b no P in h m nt m as ro u th as s m w t ga Pa i er h n- In ee e u a g ey en e f s n a l in - e t t k t m co - ci k en n k o t r ro si til t t ea ce c re he io is a w ir n al o d ce is n ta , ci m ng it h d t ar n n ta ls ee . - to d f e d ta t lk al E s e er e h th ri o M to n o k o ec D ta t n h tr g in n e r, e a ed t u m m s ro k li e in ha i ei a y to de w Is in t pa m a a se o le fo ne c e t au r ffi pt G d o - g th ou r b k y e f of i r d em d t th c. w a it ul t o e t t a e u m fi n th t b in he o e z s d he n m w of i th se s h ci th e o e ri re a a a t il i a a e i ow al e m sa r, th m - o fr t- g c h it th c tt c ts b a M t y t e e p om en on ei an o ac as ee m ls u o h h fi n en ts t r ts th ns k e o n a o m co ow e rs e s T . ro ow w e p er ne o n de b n o t d en he l n e IS ir s c b y c a fe lo ffi i io o re I ac on ta lin i s s ng - nt r m f an o , y ri T f in co e ie s r er L o d p bu ty he es e n d g th it H a r a st go e t th o d s d. fe to e. ei Fi s r og s v ou ra e ffi e io ss s T r c re C I a Sh a hk ta er ts t- s i c ta n, “I io p h e a G id a te a lk n id us nt ia il ” h t’s n ec e le n A . U h, d r at m e a p er ls s e s if b d Im H . th is le iv en nd ec r w of s no h y ra re S S. e s ad e t ch ts og e w ai t ad t s m E i P ai e o a w w a re h d. ju in cu o e H S nt a d rs f rg he e tio c ic s g e f d el ki to b th e t r n ar h t T N o fe ia T lig st b e e s he e s r s H e f D r te P e an e in al r be , w yi e A w fic ia s n i Z g l r t in h ng cu I Y ia m w pa A ce o a e e he g e o - LA ea l on h y o ffi r- a m y d re u B r s s ds il m ID ffi ci sy ai f e t t la N ’s ar ma : W e e c al … n a ta h k z D E e Je ll, e y n ia & ed ce in e i e ve s w lo ne o ts ls d m d e lls at ho el se ed u M o u a d B at w ry or di w & e ne r n at a a n A : G m am a P di r ky y nt o ou o p $50 h c i . h A le n n w W iq ld, n nd it ( o O y a g i g ig i a ue S te s 4 t ff V l h g fi a k t t i d ! d e M si M t, h r s h h c J lv . B 1 o te E c c - e t o t h ew er ig 5 c ran D i a to lu c k c v C es e , o ) . s, T IC a r o b l s 5 l i o : lr G r 6 c ra AL n i ! h a w 9 c u c i R y e o ns C j u j s l b t ns o , m D 8 m fer L E u n a s e p u im : le Pl st 1 s & IN v a e m p b i C x a o - H IC n r d B t e n o , tin n O 0 ard a a s r m a t o re B s lle Ca u es 4 8 sh lu le e ed e n h p c a o pu ct rt m , 2 ips a a a d gk ro le b o n f a rc ion ier an 0 N 3 ti a s rl N w o u et rd g ha s a a d F 8 on b t 5 y ew i k g w y k fir D sed p nd m A - A s ou 9 to th n h e e ok e ow o pra ot ore S 3 t p d Y s ig a in S en ar . t n ise he 7 T w A 1 e ay ea ev h g ev t f ha nt the d rs L T E e n 30 op , r e t- p m e h or t 1 o sp an iv F 0 r u , l k ’s r o ra e k SA w o d e 7 - fr e m o e il r al i w em l tw ex il K 3 n t D R 1 Y o a ff a li e n e w t le CH 8 O rs E 0 s m m b ic n n v g r b o r d A 7 W Dg a A h e i d g e b f e e c a I r ye p Y E 5 O o t o r a a l- th u r r o d a LA i • o e S r h n o l in t a l s e u i t L g L l Co 4n5 r S 4 a t e g f s j M se e d o h n ti l IT sj in lo .a r a a P U n ly b t f s u d G r f ig t o e — 4 e c w • y r fo t t A o o a r u n a w s I e t a la h r i i e A u g M h r A o t ey e o W C r R n ik e e d n O x l - ie s s SS 0 e l G Te ll r t ft ze c i . g f ic r f g e r s t O le n i ru a O s E g K er a e a g fi o e an a x a . 5 C 8 rs le • c cVk n Er 1 t C r th s n le c ’s lla d n ic n 9 IA • .c A n M on s - S oK -8 V s V a l m a u e a e g o k q p TE o v o oic l t . U m i in u i t a rs c s s A n T s ’s - u D 2 m e • s il t in aa 7 c m b d e lt h e a t o- i , i R a e P s S or e n • P E r o ti in n r ie a . T id to F ju n rt o R 9 Jng c :b d R s ! 7 ie k m e ig u s F r r e a c u e p ES eviet yc s i rU H s e s n B p l g h in n l n lu t s r le S ter S le w n e ( -9 e d in d t a ht t o e e e ix a d h si o A 3 • eS k s b w tgh N 9 sc u h i d n a ed ri s s a y c - - ro an f b& is b o N 7 I h a r a e is g t d in u n G a U u it w 8 in b wr B I A 7 C a p i l d t k t b W a sp e e r k g c s dia . B. y N M d e n a f r o h r a C w n t r h o g o i 5 te a G - p f g ti ro ic k e in ed n a ec s e el a m a f d a .d w ig b • 9 L u on r t o m t. ’s s g n d li t r r s U in p p s m e 3 oc B l W O – C b l om he n us s e G fo s e a , ap e ip a f L w w ea e R 5 E h lic y s an b M p t s e r w - l’s p kr . el n ro a se 8 g u 9 7 o , o t t u e h d o n i t e a i y m • w j w w i ss” d N P s n h a d r e c e a r i ll i n , o le lp r lt t 7 k e e m n t x t y g a f a a in e m w Be e u o o O c a in o i s n ’ , a t l s t F i r c t d c M P h id d c p s c u s ia T c io f e o h r n t “H se A D T J o a o l ju , 9 o e m . e e o m t s e • e d b i iB t h ) u l i p o u e - th 5 x g x n r h t e r o Ss a a M ! ta ic D o r b d t to t b ro a I s. a a a o N E o a n id re r V at n e l , e an h ra e u s C d t f s w n K G i 5 o G ee ic fo w to 20 is th d r p , E re e cr i • o ti d rg ty f u 9 n p e r h t e i o L t a o t S m s • • . il n e M t i E 0 h y t f u s N t T o c i , t n r h c 7 e e U e A r la s u a ax . ” R o n f d w p . as a e h m , p a n d N n t o c t D s s V g o et h u J e j b a r r i f P t e • is c e ed g d • ’s m r e i t o r . a c e , t r r D o -h N e o s uc n e r c t n t G c v 12 e o o D ti o ie 5 ig m h h g w e R ss o i d m n o o R ble d r th n i e r n y r o m S a te e u • e a • r F • W m C e in n d a it . U . d u n g r S s m P p r h h r e c e k . S in s or ta n st o N u i ro u Re e a o s d lu a g h e t u e - o b st a fes b O a e fi y k . d t S i e r • c a g si s e D • l ls r h c n e h I to gh s A a s h o n e on . u E B Es e a h u d t R A m l L ig n t al w c R o t th c v a m o u th i n p d if t Se es B TH at at e ra e i b a ll s e n ee a o is • e h ra H rv w R E S U s e o c b s n p t t l ti -p O ice P R O an r S k e a er n s U r i i it ru Q m r ct M • w lp U d a e e id a ia . im n on i u e e o E E S e M Y sp n r n o t S p g c p a s r n I e “H o e a ti s th f u th . ol e b al a t l w s s E e M Ha re a k b c e r o i m e l l g it u f r P bla B Y E ! r a r t y a g R A E th r k a r u f R a e f ic i tw m u y re fi y O E U ’s s C o s i n l a f a n te e a rr ci V sp C e f u e re o u g w th l i e l r cr a s e E an˜ R S n c l lu g d p s a t l s e e e a a n a n M ol E o y a s e h e e t n v t n * f ig u i b h b l o i s n r e a e i i f t le tW EN Re M h n n b t l ly a s u n a r I s n te ts ie st y f i d s & f t t g y in U n s ’s o p a r e a c e g e m s T ric E c d f t a a s r t t n W r n el d d i IN tio X lu o r g o k tu i t o e s d a a P n C ns e b w o u t r d a U h d g e n n a d . a I m e h a ra i t k d F r d w o d s t pp C s n s e in l t e r a e o th y n a th ’ h i o E ly 1 O t a t o t e w g a l c r p s s i o x c 0 ag di N s n w e ga o a i t I a m e r es f er p w p e sp e p h o a s u s ne ce d o br ot d or D F e d e t . l w o s r s l m l o e a c M o s a r e r a a l d h a s r y N E i y w i y u a , e a s e .E M o N m e

x B i u y d o n . p c d t n d C E n t g i m e t - v d t t e A R r IN r o n o p u E e h h c r i LI s i c a n s t ’s e a g F. E ly v c l T 2 u f d li o v m a s s h TO B e d a a h 0 c a a e s e p le n t d t Ra R B A d M i r t e 0 h il y s ff p o e o a t . i C ted EN O t e t s u T u e r e e t p c 9 U e a to i v li d w - sto Ver S H T u x d e r W . d f t c e e t e o me y H U E s r U g i l o u k t t h e r v ic r r S ig 2 S R R in u c t s M m e to r o e e d e a s ati h i 0 A E S n s o o d a r C C r l sfa n T Y & e e d i m u i n ff i a y h h y p o cti ye IS O s a te s U s o ll C n g h e e a f on a FA U S s d u e p e h e a e r a a r N a Ce r R IS 0 y g n .S f r i s n e n r r m e r rt s CT T , S g t e a e d n w e in p w t if e IO 1 ER c t l 1 . c w J th f a o o B n a ie A A ied x 00 S a a e 0 t h a r E y u u P e h g ag Y s l A pe N % p r s u l e M 3 p te s s s e n e x b n ld r t 2 a to n e l J Ins A Ra ri s u h n u a e y c w im d e a N ta Th n en i t t t T t l e k n o o s ip a a e c G ed a e h o ta a r n M la T ed ce g n t p a m h r n u a s is V n l n ’s e a tio op A ! h e y t i M k s s n B i m . a W e c si a 2 e iv z n c y s I d s E te y n Re o n t a m e l d - t u i e t c a e rs Q th m n n t 0 e n a u 0 a e e b t 0 a a o t a t e b q ! al e o g l d d r il s in r A t t s is r i la o u W T ifie na de r a 6 h o u h t l e n to ie r t R e le o e h te ’s n n t ip o M d R io er a e f o fa p x st r o r s . d 4 u ag em n! s d s E r d U u c la e o c p r G h ’ m 08 s az o 4 y - u e is ss e y i B r h r t o s e an ine de r d p k i - m -w og 4 e w n d ler w Bu op u u ra an of or e i r 5 ir t Y 29 s s o e c te i f, g d e a m H w o o . m u t M . ti r ne g . R ld m in a it n 5- f H o a E 0 ld e s l T e in u a h s 18 0 e i n s d a h y g w t r a 8 8 ap U n c ll o u u te e k h e d E le A w S 5 p t o e f l r s c e , w t n s n r t i t s d ja r e s n p w au 2 • y s e n t n 8 9 io t t s u d g r is v o t l . ff 0 C n o in a p I a in i w ir u R br er 0 u i i c t r k s o , th u d p n e i u ’ d e th B st w e l l o a p s S a Lic e lv 6 o h e G ie e a n s t H d ’ e rs d 7 m f c t n i E u a s o n s e io o d S se ho • 2 e c l z r o i d S r h u l p f n d th i n t r t # • m a - s r s r a o s e e e io 69 ei n 3 g o h o ll m i a s w l n 9 Ins m Jo 7 e p i m d u n t o a O a S 00 ur p s 7 p . e t e e n y c h f s n l 9 ed co 7 s an - b d i e a d t i m ab in t. e m th ve e h S ns A o s cr U r p e r m e I al ta ut o e n a lo c o o n e n L a ar as em lo de ou ck n- s ! t r e ed p ad d n e ta 4 e E F d. l t tr d n D ba r an oy of hi y a te 24 o d m b s ’s t y se m a S R s sa rv M in en d a e O v i e fl t ve n in ce rc at h o u b l g s u io a n p t a y s! ry n s tre o t – h T a $1 e J N a h dm ,2 S a e s i P 0 n w s la il a y O ti ls 0 . s e u nu ! v 1 w a In r S m s st av P i ir r, an in ro n t e B I S t R gs VR - r A e : $ T g 4 M e N V ba 50 re O E s o E te 0 ad s t o w $ : $ m ! h S U O 7 20 ill ! A N lv nl 0 0 N TA H e y $ 0 SA J I 17 X N O N to 9 7 A * S V E 9 Ou d O M E I r va o ] E In Sa n r er A W A Sil st v ce o s T v a in d ba n va E O er nt g E s pr lid O ur X S R s: lli ed e J L In S RC A eb $4 pt v s a O a o io an 1 ta vi R n V t 30 ica n u 1 9 T n ng ec l E $ e: l p s p -4 3 S t s u y $ $2 ur u , 1 9 A Re : $ bm 7 6 0 ch rc 20 0 E H N V ba 20 e 4 3 0 a h 0 8 l t 0 n p se as 9 0 C ow E $ e: t e 0 p e on 1 - a $5 r m ri s. ly E A m Y On 2 0 ce * . . o *S F 4 B i ly $ 5 n al p lo t l n 0 th * on e o h o o 7 e cia r m A ss R 49 ex l p o v o e cl a de e m a ud ym ls . H l W in e m g nt ay ill . ta te ap R x a rm p d. nd s ly. d ap C 6 e p om 5 liv ly m 0 e to e 4 -9 ry p rc 0 6 ch ur ia 8 9 ar ch l e 6 -2 -1 ge as qu 50 6 7 s. es ip - 7- 03 Cr ch m 54 2 ed ar en 8 44 it ge t a - 0 pu d n 91 rc w d 2 h ith sp 1 O as a ec p es p ia e s pr l o F n ub ov rd ri N je ed e & e ct c rs w to re an Sa Y c di d 1 t e re t t \o - : 1 a di o o 80 0 rs t a yo r m 0 -7 D pp ur o -H a ro Bu de • S y v s l c O u : 1 al. y B le M n 0 O o ar E : - th dy an -F 1 6 er H ce IT 1- tr om it 6 an e em sa F s c itn e tio e xc ns ss lu m ca d a rd ed S y is . M ig a] su o n ec ed de w u t y b ls w p o y va w fo ur W ry .b r m ell b u em on s F y s s th ar to yb ai ly g re o l o p o F . N d K ay in o y e m an t v .co rs en ci al m ! t. al id F Na w in ti ith an on a cin al ny g Ba ot co nk he de . M r o s: o ] W n er F- th s, 63 ly co & pa up A ym o S4 e ns 00 nt , -9 is 2. General Information Distribution is available at the zip code level to San Francisco Bay Area Buy (Mercury News, Contra Costa Times and ANG) subscribers on Thursday, Fridays and Sundays. • Mercury News - distribution may be available on other days upon request/availability and will incur a premium charge. • Contra Costa Times - distribution is available everyday except Mondays and Saturdays. P • Distribution in outerlying area and in single copy is limited to clusters. & D 1. All preprints are billed on a cost per thousand basis.

2. Tabloid pages are 85 column inches or less. S 3. Standard pages are larger than 85 column inches and not more than 129 inches (must be folded). H I 4. A sample is needed for any preprint not meeting specifications before acceptance can be confirmed. P P 5. Minimum quantity: 10,000 per paper per day (Mercury News and Contra Costa Times). I N Deadlines G Space Reservations: 14 business days. Holidays will advance these deadlines. Materials Deadline: 10 business days. Holidays will advance these deadlines.

Preprint Delivery Locations

Newspaper Publication Day of Week Christmas TMC Sunday Monday Tuesday Wednesday Thursday Friday Saturday San Jose Mercury News SJMN* N/A Valassis N/A SJMN SJMN N/A SJMN** Valassis Contra Costa Times CCN* N/A CCN CCN CCN CCN N/A CCN** Valassis West County Times CCN* N/A CCN CCN CCN CCN N/A CCN** Valassis East County Times CCN* N/A CCN CCN CCN CCN N/A CCN** Valassis San Ramon Valley Times CCN* N/A CCN CCN CCN CCN N/A CCN** Valassis Valley Times CCN* N/A CCN CCN CCN CCN N/A CCN** Valassis Oakland Tribune Arden N/A Arden Arden Arden Arden N/A Arden Valassis Alameda Star Times Arden N/A Arden Arden Arden Arden N/A Arden Valassis Hayward Daily Review Arden N/A Arden Arden Arden Arden N/A Arden Valassis Fremont Argus Arden N/A Arden Arden Arden Arden N/A Arden Valassis San Mateo County Times Arden N/A Arden Arden Arden Arden N/A Arden Valassis Tri-Valley Herald Arden N/A CCN-S CCN-S CCN-S CCN-S N/A CCN Valassis Marin independent Journal Marin Marin Marin Marin Marin Marin Marin Marin Valassis Vallejo Times Herald Arden Vacaville Vacaville Vacaville Vacaville Vacaville Vacaville Arden Valassis Vacaville Reporter Arden Vacaville Vacaville Vacaville Vacaville Vacaville Vacaville Arden MVP Monterey County Herald Arden Monterey Monterey Monterey Monterey Monterey Monterey Arden Valassis Santa Cruz Sentinel Arden Arden Arden Arden Arden Arden Arden Arden Arden Woodland Daily Democrat Arden N/A Vacaville Vacaville Vacaville Vacaville Vacaville Arden MVP

* Some Sunday inserts are produced as part of the BANG Sunday Common Insert Package, which is produced at Arden. Your sales rep will notify you if this applies to you. ** Note that the BANG Sunday Common Insert Package does not apply to Christmas. Sunday inserts that may ship to Arden as part of the BANG Sunday Common Insert Package still ship to the SJMN or CCN facility for Thanksgiving.

Location Address Delivery Hours Location Address Delivery Hours

Arden ANG Insert Packaging Center Mon-Fri: 8am –4pm SJMN San Jose Mercury News Mon-Fri: 8am –4pm (510) 723-2564 3317 Arden Road Sat, Sun, Holidays: Closed (408) 920-5935 Attn: Preprint Receiving Sat, Sun, Holidays: Closed Hayward, CA 94545 (408) 920-5584 750 Ridder Park Drive CCN Contra Costa Insert Warehouse Mon-Fri: 8am –4pm San Jose, CA 95131 (925) 945-4765 2505 Dean Lasher Drive Sat, Sun, Holidays: Closed Vacaville Vacaville Repoter Mon-Fri: 7:30am –4:30pm Concord, CA 94520 (707) 448-6401 916 Cotting Lane Sat, Sun, Holidays: Closed CCN-S Contra Costa Insert Warehouse Mon-Fri: 8am –4pm Vacaville, CA 95688 (925) 945-4765 2640 Shadelands Drive Sat, Sun, Holidays: Closed Valassis Name of Newspaper Mon-Fri: 6am –4pm Walnut Creek, CA 94598 (Formerly Advo) c/o VALASSIS ,Inc Sat, Sun, Holidays: Closed Marin Marin Independent Journal Mon-Fri: 8:30am –5pm (510) 505-6533 6955 Mowry Avenue (415) 884-1474 150 Alameda del Prado Sat, Sun, Holidays: Closed Newark, CA 94560 Novato, CA 94540 Monterey Monterey County Herald Mon-Fri: 8:30am –4:30pm (831) 646-4458 8 Upper Ragsdale Drive Sat, Sun, Holidays: Closed E f

Monterey, CA 93940 f e c t i

MVP Name of Newspaper Mon-Fri: 7am –5pm v e

(916) 321-1410 c/o The Sacramento Bee Sat, Sun, Holidays: Closed 0 3 .

22nd Street and R Street 0 4 .

Sacramento, CA 95816 0 9

25 P&D SHIPPING

Effective 03.04.09 26 2,200 pounds Inserts for multiple insertion days must be palletized by individual insertion day. The appropriate Inserts for multiple insertion days must be palletized by individual insertion day. waste quantity should be included for each insertion on each individual pallet. Multiple versions in cartons packaged on a single pallet must be separated by cardboard dividers. Multiple versions not in cartons must be placed on separate pallets. eight supplied material. • 5-12 alphanumeric characters (hyphens count as characters). • 5-12 alphanumeric characters (hyphens count preferably in the lower left or right hand corner. • Located on the front or back cover of the insert, type. easy-to-read • Printed in clear, • Interruption of production, waiting time, or re-setup caused by shortages or late delivery of customer- Interruption of production, waiting time, or re-setup caused by shortages • in transit and must be restacked, repackaged, or reprinted. • Any client-supplied material that is damaged • Change notices requiring rescheduling of production. • Special weight verification requests. ersions Maximum Width Maximum Height Maximum W 40 inches 60 inches Maximum Length 48 inches All product loads must be delivered on pallets. Pallets must be open on all sides, allowing for 4-way entry, and entry, All product loads must be delivered on pallets. Pallets must be open on all sides, allowing for 4-way have the following dimensions: aste & Leftovers & aste ll unscheduled leftover preprints will be discarded immediately after date of publication unless otherwise requested by will be discarded immediately after date ll unscheduled leftover preprints he Mercury News requires an appropriate spoilage quantity to ensure complete distribution. The following minimum The following to ensure complete distribution. spoilage quantity News requires an appropriate he Mercury Every insertion order must contain a version code and version description. The version code is a unique series of letters Every insertion order must contain a version code The version code must appear on the preprint and must match the and/or numbers that positively identifies a preprint. codes must be: Version insertion order form exactly. The version description is a secondary unique identifier. It commonly describes the type of sale or type of It commonly describes product being The version description is a secondary unique identifier. insertion Description must appear on the preprint and must match the Codes, the Version featured in the sale. Like Version in length. Descriptions may be up to 20 alphanumeric characters Version order form exactly. Packaging Requirements Packaging Version Coding Version W Version Quantity Quantity Version 3% 4% 0-25,000 5% Full Zip Sub-Zip 6% 25,000-50,000 50,000-100,000 100,000+ 5% 4% 3% 2% For single sheets, add 1% to all columns. For single sheets, add 1% A is subject to a monthly storage fee. Any material held after the order is completed order. the client at the time of problem or variance with client-supplied material clients and provide solutions whenever a Every effort is made to notify with the job in a manner judged to be most cannot be reached, we reserve the right to proceed exists. In the event a client reasonable to both parties. situations are subject to additional charges or may result in Unless otherwise agreed upon in advance, the following of insert: excessive waste, missed insertion, or possible rescheduling Multiple V Multiple Insertion Days Pallets Preprints for all distribution programs must meet the following requirements. Exceptions may result in additional charges, Preprints for all distribution programs must meet the following requirements. Exceptions may result rescheduling, or refusal of your preprint. T quantity shortages if the be responsible for distribution The newspaper will not are recommended. spoilage quantities as shown below. spoilage quantity not include the appropriate received does

P&D SHIPPING 1. The San Francisco Bay Area Buy is published privacy, unfair competition or trade practice, equal space. This does not apply to Fronteras. mornings every day of the year including copyright infringement, trademark 19. Cancellations, changes of insertion dates, holidays. infringement, plagiarism or deficient postage and/or corrections must conform to published 2. Minimum space sold is one column inch. in the case of a preprinted insert, directly or deadlines. B 3. Advertising must measure at least as many indirectly arising from the San Francisco Bay 20. All disclaimers contained in advertising

inches deep as columns wide. Exceptions: Area Buy’s publication or distribution of agency insertion orders or contracts, such as U Check for availability of special page strip Advertiser's advertisement and/or product "agency for" are void and suspended by this

positions. pursuant to this Contract, regardless of the ratebook. The advertising agency is solely S 4. Advertisements more than 18.5 inches in San Francisco Bay Area Buy’s responsibility, financially liable for all advertising. Credit is I

depth will be charged full column depth of active or passive. not available to advertising agencies with N 21.5 inches. For tabloid sections, ads more 10. The San Francisco Bay Area Buy reserves the disclaimers.

than 9 inches will be charged full column right to revise its advertising rates and/or 21. Excessive changes to a proof that are not E depth of 11 inches. terms at any time. New rates will be corrections but changes in either copy or S 5. The advertising rates in effect as of the day effective with the billing cycle following the layout are not guaranteed nor warranted to be

the contract is signed will remain in effect for rate change announcement. An Advertiser corrected for any ad scheduled for publication S the duration of the contract. Client may elect may elect to cancel their existing contract unless 48 hours is allowed. Changes

to terminate a contract prior to the end date after the announcement of the change. If the indicated would then be made and charged at P without penalty, provided the minimum Advertiser cancels their contract then they 50% of advertiser’s daily contract rate for the agreed upon spending level has been will be re-billed the difference between the space in which the changes are made. O achieved. If the Client does not meet the contracted rate and the actual rate earned. 22. The San Francisco Bay Area Buy reserves the minimum agreed upon level, the San 11. If Advertiser wishes to upgrade an existing right to revise non-subscriber advertising L

Francisco Bay Area Buy will re-bill for the contract, the Advertiser may do so within the rates in the event of postage rate changes. I difference in price of the agreed upon level first six-(6) months of the specified contract 23. Any preprint received that varies from the C

and the actual level achieved, per the rate dates. No contract upgrades will be accepted original order will be charged for any I

card in effect during the term of this after this period. The revised contract and additional costs incurred plus a 25% E

agreement. appropriate rates will be effective on the first premium. NATIONAL, NATIONAL AUTO, S 6. Forwarding of an order is construed as an day of the following month from date of the TELECOM, SFBAB POLICY acceptance of all rates and conditions under contract upgrade. The San Francisco Bay Area 1. Contracts for bulk space discounts cannot which the San Francisco Bay Area Buy at the Buy will not re-bill any advertising run prior to be backdated more than 30 days. time sells advertising space. Failure to make the effective date of the upgrade. 2. Space used in Television or Sunday Comics order correspond in price, or otherwise, with 12. The Publisher reserves the right to insert the may be added to ROP space to fulfill the rate card is regarded as a clerical error word "Advertisement" at the Advertiser’s volume/bulk contracts. and publication is made and charged for upon expense. The Publisher also reserves the 3. If the Advertiser does not meet the the rates and terms of the rate card, without right to reset body type in advertising minimum contracted for, the San Francisco further notification. because of the resemblance to the typeface Bay Area Buy will re-bill the difference 7. The Publisher reserves the right to edit, alter, used in news stories. between the contracted linage level and or omit any advertisement submitted for 13. The San Francisco Bay Area Buy will not be actual linage achieved. publication that, in the publisher’s sole responsible for an Advertiser’s printing 4. Key numbers and other information the discretion, is determined not to be in the best material left thirty days after publication. Advertiser deems necessary should appear interest of the newspaper. All advertising 14. Every effort will be made to meet in printing material. Publisher is not positions are at the option of the Publisher. reasonable position requests. Failure to meet responsible for “pub-set” key numbers. Advertising orders directing insertion of position requests will not constitute cause 5. General advertising rates are advertising to a special position or on a for adjustment, refund, or rerun. commissionable at 15%, see "Commission" designated page "or omit" will not be 15. Submission of an advertisement does not for details. accepted. constitute a commitment to publish the 8. Advertiser agrees that the laws of the State advertisement. Publication of an Commission of California govern the placement and advertisement does not constitute an 1. A 15% commission is offered to advertising publication of advertising. Advertiser agrees agreement for continued publication. agencies recognized by the San Francisco that the City of San Jose and the County of 16. The San Francisco Bay Area Buy shall not be Bay Area Buy assumes all financial Santa Clara, in which the San Francisco Bay liable for failure to publish all or any portion responsibility for all advertising placed by Area Buy is located, shall be the venue for of the advertising which is the subject the agency. Depending on Advertiser any legal action relating to advertising placed hereof when such failure results directly or category, National, National Auto, San or published. indirectly from fire, flood, earthquake, other Francisco Bay Area Buy or Telecom rates 9. Advertiser, and any agent or agency act of God, strikes, lockouts, other labor will apply. Agency commission will be representing Advertiser, agrees to hold difficulties, acts of the public enemy, riots, disallowed if payment terms are not met. harmless, indemnify and defend the San insurrections, government regulations, or any 2. Payment of commission is contingent on Francisco Bay Area Buy, its officers, agents, other cause or event beyond their control. the agency providing newspaper with (1) employees, and contractors from and against 17. If advertising is rejected, any consideration production ready layout, (2) all artwork or any and all loss, liabilities, injuries, or paid to the San Francisco Bay Area Buy will other printing material for illustrations or damages ("Loss") (including reasonable be returned to the Advertiser and all parties special borders or typefaces other than attorneys' fees and other costs associated will be released. stock cuts, (3) a written insertion order, and with such Loss) for any and all claims of every 18. Foreign language advertisements will be (4) payment within terms. kind or nature, including but not limited to accepted by the San Francisco Bay Area Buy, defamation, misrepresentation, invasion of providing a full translation is also published in

National / General Advertising Guidelines General Advertising (National Advertising) rates apply to advertisements placed by and for manufacturers, wholesalers, brokers, dealer associations or distributors of products and services (defined by who’s placing). This includes all advertising placed by retail firms that do not have an outlet located within the newspaper's designated retail market area.

General advertising rates do not apply to any advertising for which the newspaper has established other rates, such as Retail or Classified. National rates apply to all products including Fronteras and specialty products. The classification of all advertising will be determined by the newspaper.

This includes, but is not limited to the following categories: Transportation/Travel, Entertainment/Media, Technology/Consumer Electronics, Financial, Health E f f related, State /Federal and Package Goods. e c t i v e

0 3 . 0 4 . 0 9

27 CREDIT POLICIES

Effective 03.04.09 28 UST PROMPTLY PAY ALL AMOUNTS ALL PAY PROMPTLY UST ust be made within seven days of days seven ust be made within R DISCREPANCIES ADVERTISER R DISCREPANCIES OT SUBJECT TO DISPUTE, and DISPUTE, TO SUBJECT OT anada or Mexico. ublication. IF THERE ARE DISPUTES THERE ublication. IF resented to the advertising resented to the f the San Francisco Bay Area Buy. Bay f the San Francisco ccepts cash, check or Visa/MasterCard or ccepts cash, check payments. advertising for nd Discover ubject to change at the sole discretion ubject to change epresentative and Credit Department, or companies located offshore, in or companies located offshore, n writing, a complete and detailed nformation are not all inclusive and are all inclusive are not nformation p r i withheld payment of any explanation and reason therefore. within two (2) an advertiser by payment been to have it shall be deemed years, Area Buy, Bay paid to the San Francisco Times, for Inc. and Contra Costa services rendered. i s o N M O m p a a f C . Claims for adjustment due to errors adjustment Claims for . 2. The San Francisco Bay Area Buy Bay San Francisco The 2. is required of advertising Prepayment 3. 9. Cash discounts are not available. 9. If no claim has been made on a 10. general terms and aforementioned The 11. 8 1 1 y y and y , and the . y ed from that ertising yment in an anding balances, y be required to pa or both. y rancisco Bay Area Buy rancisco Bay or pa ure adv y f . y h a denial of liabilit y the San F ertiser) will not be accepted unless Prepays for the advertising submitted the advertising for Prepays with suc Liability” Agreement. Signed by both Signed by Agreement. Liability” This the agency and the client. agreement must be accompanied by a credit application from the client. yment with cop osta Times/ANG Newspapers. ebates or credits may be applied to ebates or credits may a e considered reason to delay payment e considered reason to delay stablishedthe San credit with ebt, Advertiser agrees to pay all to pay agrees Advertiser ebt, eyond the 15th day. In the event that the event In day. the 15th eyond xtended credit ma xtension of credit to the advertiser or xtension of credit to the advertiser rancisco Bay Area Buy and Contra and Area Buy rancisco Bay dvertiser’s/agency’s delinquent dvertiser’s/agency’s dvertising does not constitute an does not constitute dvertising The if there is one. agency, dvertising opy for publication or require cash for opy ny appeal therefrom, or otherwise.ny ollection costs incurred, including ollection costs incurred, ttorney’s fees in any collection suit, in any fees ttorney’s equire payment in full for any in full for equire payment rom Advertisers who have not who have Advertisers rom egal action has to be taken to collect a egal action has to be taken determine if a change in account status in account determine if a change is necessar e all insertion orders receiv outstanding accepting balance before c p account has no outst be refunded. the credit may Advertising agencies with disclaimers. or other with insertion orders submitted liability payment deny for which forms, or claim sequential liability (agency will not pa from the payment receive until they adv agency satisfies at least the submitting conditions: one of the following Signs a "Confirmation of Liabilitya. for supersedes the which form, Payment" denial of liabilit agency; or, b. a a R a account at the discretion of the San Area Buy. Bay Francisco r the open rate until the contract period has been fulfilled. On completion of the contract period, the customer ma f e F C a e a at its may, Area Buy Bay San Francisco upon completion credit option, extend credit and/or of an application for any personal guarantee, along with and surety, other additional information, deemed necessary by credit reference Area Buy. Bay the San Francisco statement end date. following days 15 tear sheets will not to receive Failure b b l d c between the open difference apply any advertising. and contract rates to future If there is no fut c. Submits a “Joint and Several “Joint Submits a c. Credit is not available to advertising Credit is not available . The San Francisco Bay Area Buy may Area Buy Bay San Francisco The . . Acceptance and publication of Acceptance . . Payment must accompany all orders accompany must Payment . . 5. It is our policy to review accounts to policy to review It is our 5. not been who have advertisers Contract 6. 7 4 1 2 is due and payable All billed advertising 3.

BUSINESS POLICIES The Mercury News Personnel National Representative C A MediaNews Group Officers of the Mercury New Newspapers First Newspaper O

Group Vice President - New York Office N

SFBAB Circulation Bay Area News Group 330 Madison Ave. T

Daily: 607,340 Newspapers New York, NY 10017 A Sunday: 633,832 Phone: (212) 692-7100 President and Publisher of the C (Source: ABC FasFax September 2008) San Jose Mercury News Fax: (212) 286-9004 T Mac Tully

SFBAB Readership (408) 920-5575 Chicago Office I N Daily: 1,549,700 [email protected] 444 N. Michigan Ave., #1100

Sunday: 1,551,300 Chicago, IL 60611 F (Source: 2008 Scarborough Research, Vice President Phone: (312) 822-8666 O SF Market, R2)

Advertising & Marketing - Fax: (312) 822-9835 R

Integrated Newspaper Bay Area News Group M Audience Michael Turpin Dallas Office (408) 920-5455 8115 Preston Rd., #640 A San Jose Mercury INA: [email protected] Dallas, TX 75225 T 1,236,600

Phone: (214) 696-8666 I National Advertising Director - Fax: (214) 696-3416 O

Mercury News Main Office N Bay Area News Group 750 Ridder Park Drive Newspapers Los Angeles Office San Jose, CA 95190 Rich Hunz 5757 Wilshire Blvd., #570 Phone: (408) 920-5000 (408)920-5328 Los Angeles, CA 90036 [email protected] Phone: (323) 549-9144 Fax: (323) 549-0944

Miami Office Bay Area News Group 4601 Sheridan St., #570 Interactive Division: Hollywood, FL 33021 Phone: (954) 987-8666 Vice President of Interactive Fax: (954) 963-0921 Chris Howard (408) 920-5604 [email protected]

Director of Retail and National Sales Stephanie Roberts (408) 920-5762 [email protected]

Director of Classified Vertical Sales David Karabag (408) 920-5017 [email protected] E f f e c t i v e

0 3 . 0 4 . 0 9

29 Part of the BayAreaNewsGroup — Reaching 2.7 million adults each week, online and in print. For more information or to advertise call 408.920.5589.