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MERCURY NEWS.COM 37 the Online Industry Is Booming VOLUME 07.10.09 VOLUME mediabook 09 In an increasingly fragmented media market, only the San Jose Mercury News delivers the reach, penetration and demographics you need in Silicon Valley. Read on and learn what the Newspaper of Silicon Valley can do for your business. SILICONILICON VALLEY’SVALL Winner of the Pulitzer Prize, the Emmy Award and countless other honors, Mercury News print & online is the single dominant news source is Santa Clara County and surrounding communities, with a weekly reach of more than 1.2 MILLION ADULT READERS. It’s the most respected paper in the market and a quality environment for your message. ■ The Mercury News is the flagship of the Bay Area News Group, which reaches 2.7 MILLION ADULTS EVERY WEEK in the San Francisco / Oakland / San Jose DMA — America’s fifth largest market. ■ The Mercury News can tailor a campaign to your precise needs through a wide array of print, online and specialized vehicles — PLUS the Bay Area News Group’s 22 paid dailies, four top local websites and dozens of targeted products. Effective 07.10.09 2 ONLY MASS MEDIUM Effective 07.10.09 Source: Scarborough SF Market Study R2-2007 3 Effective 07.10.09 4 Pricing TABLE OF CONTENTS TABLE SJMN +3 . Page 6 SJMN +1 . Page 8 San Jose . Page 10 Zones . Page 14 Special Rates . .Page 16 TOMA . .Page 18 Food and Travel . Page 19 EYE . Page 20 Business Section . Page 22 SVCN . Page 24 The Daily News . Page 25 Community Publications . Page 26 Ad Wizard . Page 28 Specialty Products SPACES . .Page 32 Fronteras/ La Ganga . .Page 34 Interactive MercuryNews.com/ Shop Local . Page 38 goTech! . Page 40 Mercury News Direct . Page 41 Targeted Delivery Mercury News Values . .Page 41 Preprints . .Page 42 P&D Inserts . Page 44 Sunday Comics . Page 46 Sticky Notes . Page 48 Poly Bags . .Page 50 Kraft Jackets . Page 52 Toppers . Page 53 Guidelines & Policies Deadlines . Page 54 Ad Sizes . Page 55 Ad Desk . Page 56 P&D Shipping . Page 58 Business Policies . Page 60 Credit Policies . Page 61 Contact Information . Page 62 Effective 07.10.09 5 Total Adult Audience: Total 880,300 Daily 951,300 Sunday SJMN +3 This print package extends your reach to include several of the Bay Area’s most affluent communities. A single buy includes full run exposure in the Fremont Argus, the Santa Cruz Sentinel the San Mateo County Times as well as the San Jose Mercury News. • Get all four of the South Bay’s top dailies with one hassle-free, cost-effective buy. • Enjoy higher impact, better demographics and lower cpm in this market than any other media. • Target your best customers by choosing the sections they read most (we have the data to help). • Build your brand with a fixed-position ad unit across all four newspapers. Effective 07.10.09 6 Sources: Scarborough SF Market Study R2-2007; NAA RPC 2007 and Santa Cruz Sentinel ABC Audit, 12.2007. Investment Level - Mon Tues Wed Thur Fri Sat Sunday Main News Other Sections Main News Other Sections Main News Other Sections Single $880,000 $124 $109 $134 $118 $144 $124 $690,000 $125 $110 $135 $120 $145 $125 $540,000 $126 $112 $136 $121 $146 $126 A $420,000 $127 $113 $137 $122 $147 $127 39x (4” min) $330,000 $129 $113 $138 $122 $149 $129 Insertion Rate Rate Insertion $260,000 $131 $115 $140 $124 $151 $130 $200,000 $131 $117 $142 $126 $153 $132 $156,000 $133 $118 $144 $128 $156 $134 B $122,000 $135 $120 $146 $130 $158 $135 16x (6” min) $95,000 $137 $122 $149 $131 $160 $137 $69,000 $139 $124 $162 $134 $163 $140 $50,000 $142 $126 $159 $136 $166 $142 $36,000 $144 $128 $157 $138 $169 $145 C $26,000 $147 $130 $154 $136 $166 $142 8x (8” min.) $19,000 $149 $132 $151 $134 $163 $140 $13,000 $152 $134 $165 $145 $178 $152 $8,000 $156 $137 $169 $149 $183 $156 $5,000 $159 $140 $173 $152 $187 $160 D $3,000 $163 $144 $177 $156 $192 $163 $2,000 $166 $146 $181 $159 $196 $166 Dollars per Month Mon Tues Wed Thur Fri Sat Sun < $795 $156 $171 $180 Single $795 + $151 $165 $173 Insertion $1,995 + $146 $159 $166 Over $2,995 $140 $152 $160 Earned Rate Rate Earned Double Play Triple Play Power Play Double Power Triple Power Investment Level (2x in 7 Days) (3x in 7 Days) (4x in 7 Days) (8x in 28 Days) (24x in 28 Days) Main News Other Sections Main News Other Sections Main News Other Sections Main News Other Sections Main News Other Sections A $130 $113 $114 $100 $98 $86 $93 $82 $89 $78 39x (4” min.) Multiple B $139 $121 $125 $113 $105 $92 $100 $87 $95 $83 16x (6” min.) C $142 $123 $125 $109 $111 $97 $106 $92 $100 $88 8x (8” min.) Insertion Rate Rate Insertion D $155 $134 $136 $119 $121 $106 $115 $100 $110 $95 No Ad Changes 1x Ad Change 2x Ad Change Dollars per Month Triple Power Double Power Power Play (12x in 28 Days) (8x in 28 Days) (4x in 7 Days) < $795 $107 $102 $113 Multiple Insertion Insertion $795 + $104 $99 $110 Earned Rate Rate Earned $1,995 + $102 $97 $108 Over $2,995 $100 $95 $106 Number % of Space Charge % of Space Charge of Insertions Full Color Spot Color Ad Size Full Color Spot Color Double Play 45% 38% Single 126" + 36% 31% Multiple Triple Play 40% 34% 90" – 125" 45% 38% Effective 07.10.09 Power Play 35% 30% 40" – 89" 54% 46% Double Power 30% 26% Insertion Color Insertion 1" – 39" 65% 55% Color Insertion Triple Power 25% 21% * Minimum charge is $200 per insert * Minimum charge is $200 per insert. Applies to + any size ad. 3 7 Total Adult Audience: Total The Argus /Mercury News 762,800 Daily, 835,000 Sunday San Mateo Co Times/Mercury News 737,100 Daily, 799,700 Sunday Santa Cruz Sentinel/Mercury News 721,000 Daily, 801,800 Sunday SJMN +1 Daily News /Mercury News 760,900 Daily, 789,100 Sunday Does your customer base cover a more specific area? This print package combines the full run Mercury News with your choice of the following: Fremont Argus, Santa Cruz Sentinel, San Mateo County Times or a group buy of The Daily News. • Target your geographic customer base for greater ROI. • High-profile ads in the key local dailies brand your business as an integral part of the community. • Again, all the convenience and savings of a single buy. Effective 07.10.09 8 Sources: Scarborough SF Market Study R2-2007; Gallup SF Market Study, 2006; NAA RPC 2007 and Santa Cruz Sentinel ABC Audit, 12.2007. Investment Level Mon Tues Wed Thur Fri Sat Sunday Main News Other Sections Main News Other Sections Main News Other Sections Single $880,000 $99 $86 $110 $94 $119 $101 $690,000 $101 $87 $111 $96 $120 $102 $540,000 $102 $88 $112 $97 $121 $103 A $420,000 $103 $89 $113 $98 $122 $104 39x (4” min.) $330,000 $105 $91 $114 $99 $124 $105 Insertion Rate Rate Insertion $260,000 $106 $92 $116 $101 $126 $106 $200,000 $108 $94 $118 $102 $128 $108 $156,000 $109 $95 $120 $104 $130 $109 B $122,000 $111 $97 $122 $106 $132 $111 16x (6” min.) $95,000 $113 $98 $124 $107 $134 $113 $69,000 $115 $100 $126 $110 $137 $115 $50,000 $117 $102 $129 $112 $140 $118 C $36,000 $120 $104 $131 $114 $143 $120 $26,000 $122 $106 $134 $116 $146 $122 8x (8” min.) $19,000 $124 $108 $136 $118 $148 $124 $13,000 $127 $110 $139 $121 $151 $127 $8,000 $130 $113 $143 $124 $156 $130 D $5,000 $134 $116 $147 $127 $160 $134 $3,000 $137 $119 $151 $130 $164 $137 Over $1,100,000 $2,000 $140 $121 $154 $133 $168 $140 Dollars per Month Mon Tues Wed Thur Fri Sat Sun < $795 $133 $145 $154 Single $795 + $127 $139 $147 Insertion $1,995 + $121 $133 $140 Over $2,995 $116 $127 $134 Earned Rate Rate Earned Double Play Triple Play Power Play Double Power Triple Power Investment Level (2x in 7 Days) (3x in 7 Days) (4x in 7 Days) (8x in 28 Days) (24x in 28 Days) Main News Other Sections Main News Other Sections Main News Other Sections Main News Other Sections Main News Other Sections A $107 $92 $94 $81 $80 $69 $76 $65 $72 $62 39x (4” min.) Multiple B $117 $99 $104 $93 $87 $74 $82 $71 $78 $67 16x (6” min.) C $119 $101 $104 $89 $93 $80 $88 $76 $84 $72 8x (8” min.) Insertion Rate Rate Insertion D $131 $112 $115 $98 $102 $88 $97 $83 $92 $79 No Ad Changes 1x Ad Change 2x Ad Change Dollars per Month Triple Power Double Power Power Play (12x in 28 Days) (8x in 28 Days) (4x in 7 Days) < $795 $100 Multiple Insertion Insertion $795 + $90 $86 $95 Earned Rate Rate Earned $1,995 + $86 $82 $91 Over $2,995 $83 $79 $88 Number % of Space Charge % of Space Charge of Insertions Full Color Spot Color Ad Size Full Color Spot Color Double Play 45% 38% Single 126" + 36% 31% Multiple Triple Play 40% 34% 90" – 125" 45% 38% Effective 07.10.09 Power Play 35% 30% 40" – 89" 54% 46% Double Power 30% 26% Insertion Color Insertion 1" – 39" 65% 55% Color Insertion Triple Power 25% 21% * Minimum charge is $200 per insert * Minimum charge is $200 per insert.
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