telecom media book 09 SILICON VALLEY'S ONLY MASS MEDIUM In an increasingly fragmented media market, only the San Jose Mercury News delivers the reach, penetration and demographics you need in Silicon Valley. Read on and learn what the Newspaper of Silicon Valley can do for your business. Winner of the Pulitzer Prize, the Emmy Award and countless other honors, Mercury News print & online is the single dominant news source is Santa Clara County and surrounding communities, with a weekly reach of more than 1.2 MILLION ADULT READERS. It’s the most respected paper in the market and a quality environment for your message. I The Mercury News is the flagship of the Bay Area News Group, which reaches 2.7 MILLION ADULTS EVERY WEEK in the San Francisco / Oakland / San Jose DMA — America’s fifth largest market. I The Mercury News can tailor a campaign to your precise needs through a wide array of print, online and specialized vehicles — PLUS the Bay Area News Group’s 22 paid dailies, four top local websites and dozens of targeted products. Source: Scarborough SF Market Study R2-2007 Pricing T San Francisco Bay Area Buy Daily Circulation Map . .Page 6 A B Telecom Rates . .Page 7 L E Bay Area News Group Interactive . .Page 8 O Other Advertising Opportunities . .Page 9 F C P&D Inserts . .Page 10 O N Targeted Delivery T Subscriber Preprints . .Page 13 E N Sticky Notes . .Page 15 T S Poly Bags and Product Sampling . .Page 17 Kraft Jackets and Toppers . .Page 18 Fronteras . .Page 19 Guidelines & Policies Deadlines . .Page 21 Ad Sizes . .Page 22 Ad Desk . .Page 23 Electronic Tearsheets . .Page 24 P&D Shipping . .Page 25 Business Policies . .Page 27 Credit Policies . .Page 28 Contact Information . .Page 29 Solano County C I R Marin C County U L A T I O N Contra Costa M County A P San Francisco Alameda County San Francisco Bay Area Santa Clara Buy Circulation County Daily 607,340 Sunday 633,832 San Mateo Newspaper Circulation County (1 Dot = Circulation to 25 HH) San Francisco Bay Area Buy San Francisco Chronicle Source: Prepared by the San Jose Mercury News Market Research Department, January 2009. Includes the SantaNe Cruzw sSentinalpap Sourerce:C 2007irculation ABC(1 AuditsDot = Circulation to 25 HH) E f f e c SFBAB t i v e 0 3 SFC . 0 4 . 0 9 6 Telecom Rates Contact Nor-Cal Buy Contact San Francisco Bay Area Buy Level Daily PCI (gross) Sunday PCI (gross) Level Daily PCI (gross) Sunday PCI (gross) Open $981 $1,108 Open $856 $969 160 $728 $827 160 $627 $716 250 $712 $804 250 $614 $706 T 500 $701 $799 500 $604 $692 E 750 $688 $787 750 $592 $681 L 1,200 $676 $771 1,200 $581 $667 E 1,600 $663 $759 1,600 $570 $656 3,200 $650 $746 3,200 $558 $644 C 5,000 $637 $736 5,000 $546 $635 O 6,500 $614 $723 6,500 $526 $624 M 9,000 $600 $704 9,000 $513 $606 12,500 $563 $650 12,500 $480 $558 19,000 $526 $614 19,000 $446 $526 R 25,000 $481 $546 25,000 $406 $463 A 30,000 $375 $425 T Color Rates E Nor-Cal Color Rates: SFBAB Color Rates: S Daily Sunday Daily Sunday 1 Color & Black $7,984 $8,255 1 Color & Black $6,951 $7,214 2 Colors & Black $14,374 $14,802 2 Colors & Black $12,514 $12,934 Nor-Cal Bay Area Buy Newspapers: San Jose Mercury San Francisco Bay Area Buy Newspapers: News, Contra Costa Times, Oakland Tribune, Fremont San Jose Mercury News, Contra Costa Times, Oakland Argus, Marin Independent Journal, Hayward Daily Review, Tribune, Fremont Argus, Marin Independent Journal, San Mateo Times, Tri Valley Herald (Pleasanton), Vallejo Hayward Daily Review, San Mateo Times, Tri Valley Herald Times Herald, Vacaville Reporter, Lake County Record Bee, (Pleasanton), Vallejo Times Herald, Vacaville Reporter and Ukiah Daily Journal, Woodland Daily Democrat, Red Bluff Santa Cruz Sentinel. Daily News, Chico Enterprise Record and Eureka Times Standard, Monterey Herald and Santa Cruz Sentinel. Color All guarantees of Color & Position will incur a 33 % premium of total ad cost. Color cannot be guaranteed. Color copy and release deadline is 24 hours in advance of regular deadlines. Cancellation deadline: 2 business days before publication. Holiday Rates Ads appearing on the following holidays will be charged at Sunday rates: New Year's Day, President's Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, and Christmas Day. Charity/ Non-Profit Rates Nor-Cal Charity/Non-Profit: SFBAB Charity/Non-Profit: Daily Sunday Daily Sunday $692 $744 $552 $604 Pick-up Rate 30% off contract rate. Discount does not apply to Sunday ads or color charges. You may pick up your display ad up to 2 times within a six-day period for 30% off your contract rate. No ad changes are allowed for pick up ads. Rates effective through December 31, 2009 - subject to change with 30 days notice - all other E f f e c t terms and conditions of individual newspaper local rate card apply. i v e 0 3 . 0 4 . 0 9 7 Bay Area News Group Interactive Extend the reach of your advertising message by .com B combining the power of the San Jose Mercury News, . A Contra Costa Times and ANG newspapers with MercuryNews.Com, . ContraCostaTimes.Com, SILICON VALLEY.COM N InsideBayArea.Com and SiliconValley.com. G Total Audience .com . I • 29.8 Million Page Views Per Month N • 6.0 Million Unique Visitors Per Month T E MercuryNews.com reaches over 3.4 million unique visitors in the San Francisco Bay Area and delivers over 16 million R page-views each month; the ContraCostaTimes.com reaches over 750,000 unique visitors in the San Francisco Bay A Area and delivers over 4.9 million page-views each month, and the InsideBayArea.com reach over 866,000 unique C visitors in the San Francisco Bay Area and delivers over 4 million page-views each month increasing your already impressive reach of the Bay Area Buy market. T I V We feature the content of the print editions as well as blogs, podcasts, breaking news, video and other content. The result E is the Bay Area’s best site for news, entertainment, sports, business, health, travel, and home and garden information. Our websites are home to the Bay Area’s largest online classified section, teaming with Yahoo! HotJobs, Cars.com, Yahoo!, Zillow and others to bring our visitors access to a robust database of local ads and information. The Right Audience The Most Valuable Age Range Educated 34% are 18-34 years old 55% have a 4-Year College Degree or Higher 50% are 35-54 years old Active Consumers Affluent 84% shop online Median Household Income is $112,400 Wired 74% have HH Incomes of $75,000+ 88% use a broadband connection 71% have Investments (excluding primary home) 39% spend 10+ hours a week on Internet 66% own their home Target Ads By Channel MercuryNews.com, ContraCostaTimes.com, InsideBayArea.com and SiliconValley.com offer a variety of rich local channels to reach your target audience including: • News • Employment • Education • Pop-Under • Entertainment • Sports • Real Estate • Buttons • Travel • Business • Email • Home & Garden • Health Ad Sizes and Types Advertising Opportunities Mercurynews.com, ContraCostatimes, SiliconValley.com and InsideBayArea.com offer an array of industry standard ad sizes and other vehicles to deliver your message including: • Banner (728x90) • Cube (160x90) • Skyscraper (160x600) • Story Rectangle (300x250) • Pop-up • Rich Media • Geo-target • Day Parting • Floating Flash • Point Rollover • Newsletters E f f e For more information regarding On-line advertising opportunities or a personalized quote, please c t i v e contact your sales representative, or contact Stephanie Roberts at 408-920-5762 or email 0 3 . 0 [email protected] 4 . 0 9 8 San Francisco Bay Area Buy Values/ADVO ShopWise The combined subscriber and non-subscriber reach of Mercury News Values/Contra Costa Times/ANG Values insert package gives you 98% penetration in three of the Bay Area’s best markets. Newspaper subscribers receive their insert package with their home-delivered paper on Tuesday morning. Non-subscribers receive their inserts on Monday/Tuesday through the U.S. Postal distribution. O T H E San Francisco Bay Area Buy Values/Shopwise TMC Wrap R The wrap that carries the inserts for the Mercury News, Contra Costa Times Values, A ANG/Shopwise TMC program can also be purchased for advertisers desiring a broad D reach and prominent position within the program. Direct Mail A state-of-the-art direct marketing service managing a full range of database demographic applications as well as coordinating your customer and prospect mailing needs. Ask to meet these experts about reaching your target audience. Front Page Ads Place your Front Page advertisement on the cover of one of our daily sections – even page 1A! You can select multiple newspapers or just one individual newspaper for your ad with these premium Front Section placements. Several sizes to choose from. For detailed rates, technical specifications and deadlines, contact your San Francisco Bay Area Buy advertising representative or call 408-920-5888. E f f e c t i v e 0 3 . 0 4 . 0 9 9 The Mercury News will design, print, and deliver your advertising message on a variety of sizes of coated and uncoated paper stock. Distribution is available through any of the Mercury News publications – Mercury News Subscribers, Mercury News Values, Silicon Valley Community Newspapers, the Daily News Group, Fronteras/ La Ganga and Spaces.