July 2014 Issue 367 The Ever-Evolving World of IN THE NEWS Retires from Sport After Participant Photography Being Found with EPO By Jim Gerweck The Moroccan-born U.S. citizen and 8-time U.S. road champion told n the early days of road racing and photography, about the only picture LetsRun.com that he had never used from a race was of the winner breaking the finish tape, assuming it was EPO when he was found in Ia slow news day and the desk editor felt like assigning someone to shoot possession of it when stopped by the finish. USADA officials. Trafeh maintained Fast forward a century or so to the running boom of the late 1990s and that fighting the drug charges would virtually everyone in a major race, from the winner to the last place finisher, be too costly, according to Runner’s was photographed, often midrace but certainly at the finish, by a team of World Online. Trafeh moved to the shooters from one of a handful of sports photography companies. Just as U.S. in 1999 and became a U.S. your blisters from the were healing, an envelope with tiny proofs citizen in 2008. Because Trafeh of you in action, cresting Heartbreak Hill or crossing the finish by Tavern passed drug tests at the events where on the Green, would arrive in the mail, accompanied by a form to order he won U.S. championships (including prints to frame and hang on your wall or put on your desk at work. the Fifth-Third River Bank Run in Jump ahead a few more years and photography underwent a digital 2013 where he set the American revolution. Film and negatives were out, replaced by pixels and memory 25K record of 1:14:18), it is likely cards, and an almost instantaneous posting of race photos on the event those marks and placings will stand. website. As you were finding your place and time, you could also order “Traditional” Running Events Up 11% commemorative prints of your accomplishment, almost before the sweat had dried on your brow. The 2013 participation figures But that digital technology proved to be a double-edged sword to the race provided by industry trade association photography companies. Cell phones were able to take pictures almost as Running USA pegs the growth of good as those produced by dedicated cameras, and social media like runners in “traditional” events Facebook, Twitter, and Instagram usurped physical walls and desks as the (excluding untimed color runs, mud preferred display location. With post-, pre- and even mid-race “selfies” runs, obstacle runs, etc.) at 15 million, becoming the photographic coin of the running realm, the race photography up from 13.5 million in 2012. Counting industry business model has undergone a significant transformation in the “non-traditional” events, the past year or so. percentage growth swells to 19%. The report estimates 23,600 A New Model organized “traditional” running events The new watchword is “sponsored images” – the same high quality, in the U.S. and 4,600 “non-traditional” professionally produced photos that previously were offered for sale to race events. Female participation increased by 1% of the total, as it has for the (Photography continued on page 3) last three years, to an all-time high of INSIDESurvey Continued on Page 3 57% (8,180,800 male finishers and Elite Athletes: Peachtree Gets Creative in Using Elites to Promote the Race 10,844,200 female finishers). The Going Green: Strategies to Keep Waste out of Landfills (News continued on page 8) The Business Page: Hoka One One Surging with Ultrasize Shoe Models www.rrm.com

RRM, July 2014 Page 1 No part of this publication may be reproduced in any form without written permission of the publisher LETTERS Age Group Record Recognition

enjoyed Claudia Piepenburg’s Signatures by the Chief Timer and with the Race Director of the USATF Iarticle How to Prepare for, Time backup timing personnel are required sanctioned event. and Submit a Performance as an Age on the form, which is best facilitated MarkWinitz Group Record. It contains valuable on race day. USA Track & Field Pacific information for RDs. I believe that (2) Certified USATF road racing www.pausatf.org there are several additional important officials, particularly Referees, are Certified USATF Official/Referee (Master points that race directors might find often very familiar with the Road Level) Association Long Distance Running beneficial: Race Recognition Application Form Officials Coordinator (1) I recommend that Race Directors and its requirements. In fact, who are unfamiliar with the USATF sometimes the Referee will oversee ave McGillivray’s column on Road Race Performance Recognition the preparation of the form, assign Dwater station layout last month Application Form, which is referenced the job of hand stopwatch timers to was very informative. I particularly in the article, download and review other members of the Officials crew liked the “drinking lane” concept. it in advance of their race. Some who are working the finish line, Perhaps a similar area in a local information requested on the form obtain the necessary signatures on watering hole could be established requires preparation and coordination the form, and submit the completed for harried race directors after their before the event. For example, the form to USATF along with full race event! form asks the race to submit three results in USATF’s requested One issue he did not mention was separate backup hand stopwatch format. the actual location of aid stations on times for the overall male winner and The article correctly states that, the course. Many races place their the overall female winner of the race ultimately, the responsibility for stations at mile marks, since it makes captured in tenths and hundreds of ensuring the completion and it easier for volunteers to know where seconds, in addition to their times submission of the Road Race to set them up and participants can from the primary timing device. Recognition Application Form is better plan their hydration and nutrition needs. However, a big Now Available: Organizing Running Events: mistake is to place the station BEFORE 2014-16 RRM Running Industry The Complete Guide to Staging the mile point. This creates two Resource Directory a Successful Road Race potential problems. First, in all the activity around aid This completely updated publication is This A to Z Guide is a single-source, loaded with contact information for over complete overview of race directing, stations, runners may not see the 2,000 businesses, organizations and designed for beginning and advanced markers, signs or clocks for the split. running event directors. race directors of races of all sizes. Second, if they do see it, their natural reaction is to look at their watch and Details at www.rrm.com Order now at www.rrm.com check their pace, perhaps punching the split button. If they’re holding a Road Race Management Newsletter is provided to members 11 times per year. Our office is located at 4940 Hampden Ln., Suite 212, Bethesda, MD 20814. cup of water, or worse, sports drink Copyright 2014 by Road Race Management, Inc. No part of this publication may as they turn their wrist to look at the be reproduced in any form without written permission of the publisher. ISSN: 0739-3784. Phone: 301-320-6865. Fax: 301-320-9164. E-Mail: [email protected] watch, the contents of that cup will wind up down the front of their Editor and Publisher Phil Stewart Marketing Consultant Jeff Darman shorts or on the road, and not in their Managing Editor Pam Balcke Administrative Asst. Beth Rosenthal mouth! Contributing Writers: Jim Ferstle, Jim Gerweck, Jim Hage, Dave Kayser, Moral of the story: mile split FIRST, Sheila Kayser, Dave McGillivray, Keith Peters, Claudia Piepenburg, Sean aid station SECOND. Ryan, Mark Winitz The views expressed in Road Race Management Newsletter may not reflect the viewpoint of Jim Gerweck Road Race Management, Inc. USATF Technical www.rrm.com Council 

Page 2 RRM, July 2014 No part of this publication may be reproduced in any form without written permission of the publisher Photography (Continued from page 1) participants, but are now being given attracts more than 25,000 Options for Smaller Events away for free – with the logo, or participants. “This is the first major Whatever the model, most larger logos, of sponsors attached to the city marathon to ever give away free event photography firms are geared picture. race photos,” Lavallee said. “We toward events of 1,000 participants Boston-based startup Gameface think this is going to help change or more, leaving smaller Media has been leading the charge how participants and event directors neighborhood races to fend for into this new market landscape. see photography.” themselves in offering race photos. Founded in late 2012, Gameface Gameface’s entry and growth has Often a volunteer with photographic gave away about 1 million photos of certainly changed the way more skills or smaller local shooters can an estimated 100,000 participants traditional event photography firms perform this task, but recently races in 2013. This year, the company is are approaching the market. have been able to virtually automate expecting to give away about 20 MarathonFoto, perhaps the pre- the process through race photos million photos of 2.5 million eminent firm in for-sale race imagery, and videos linked to results provided participants, and in 2015, the has responded to the challenge by ChronoTrack Live (CTL), the online company expects to give away about presented by Gameface by registration and results counterpart 40 million photos of 5 million emphasizing its Sponsored Image of the ChronoTrack transponder participants, according to company Services program, which was timing system. Normally provided CEO and co-founder David Lavallee. recently expanded to global as an added feature of transponder The photos – taken by a network of availability. MarathonFoto began the timing, small cameras are positioned 800 professional freelance service more than six years ago and near the timing mats at the finish or photographers across the country– has provided free images for its on the course, and clicking on an are free to race-day participants; event clients at the , icon in the online results takes revenue for the company is generated Marine Corps Marathon, Rock‘n’Roll runners to a photo and/or a video of through sponsors, advertisers and Marathon series and numerous other them crossing that point. Those the athletic events themselves. events. “The endurance photo market images are usually branded, with Each participant gets between six is constantly evolving,” said company logos of the race as well as one or and ten free photos featuring two president Bruce Franke. “Digital more presenting sponsors. logos–one of the event and one of photography has had a significant “The platform is very modular,” the sponsor, Lavallee said. The and very positive impact on our said Matt Downin, the company’s company also allows sponsors, business as well as on the general National Director of Key Accounts. advertisers and brands, including photography industry. It has allowed “We have the ability to deliver images TomTom and Under Armour, to host us to capture more images than without timing or registration, but the collection of photos on their own ever, deliver them to participants it’s easier and more efficient if Facebook page or website. faster and in more ways. everything is integrated.” “People are used to having almost “The traditional ‘retail’ model of Downin feels there is a huge instantaneous pictures of themselves offering images continues to be very untapped market for CTL’s image or their friends in races, and posting viable,” Franke continued. “As the service. “Out of 150 timers who them to social media sites just as market shifts to delivering images to have timed 10 million athletes, there quickly,” said Lavalee. “We’re participants in other ways, we will are probably only a dozen who use providing them with more continue to develop innovative the photography platform professional, better images than what methods to deliver those images, consistently. they could take themselves, but at including social media. We are “This is a valuable piece of media no additional cost.” working on several new initiatives real estate,” he continued. “I think Gameface’s target events are that will be introduced over the next everybody’s going to land there medium- to large-sized races of 1,000 few months, including launching our eventually.” entrants or more, although recently new Rewards Club. We are very the company signed a deal with the excited about the future possibilities Marathon, which in this industry.” (Photography continued on page 5)

RRM, July 2014 Page 3 No part of this publication may be reproduced in any form without written permission of the publisher ELITE ATHLETES Utilizing Elite Athletes at the By Phil Stewart

ewly-installed Track the program. Running with three to see how much Meb and his effort Club Executive Director Rich members of the Atlanta Track Club’s to pass 22,500 people resonated NKenah plunged right into his elite men’s team who shouted “Meb’s with our race participants. It is safe to first year at the helm of the club’s coming through,” as the entourage say that tens of thousands of people signature event, the July 4th, 60,000- made its way down the left hand side in Atlanta now know more about Meb runner AJC Peachtree Road Race, of Peachtree St., Keflezighi ended up and his story than they did before July with a number of initiatives designed passing 22,780 participants and 4th. We had multiple helicopters just to connect the elite athletes and the finishing in 38:58. To promote tracking his progress along the “other” 59,950 participants. “[The] publicizing the initiative on social course.” initial feedback has been media, Meb’s accomplices held signs overwhelmingly positive,” Kenah told encouraging participants to tweet Other Elite Athlete Initiatives Road Race Management. “#MEBPASSEDME”. The account of The 2014 AJC Peachtree Road Meb’s entourage made the front page • Olympians at Peachtree Jr: The Race 10K had already been awarded of the AJC sports page on July 5; the ATC invited a number of local the USA 10K Men’s and Women’s story about ’s and Amy Olympians who are Championships by USATF prior to Hastings’ victories in the USA not distance runners to appear at Kenah’s arrival, but he decided to Championships appeared on page 8. the club’s Peachtree Junior event concentrate all of his efforts on Capitalizing on the visibility generated held on May 17. Included on the promoting the championships – and by Keflezighi on race day, the ATC roster were , 2004 the top American athletes – by sent out a blast email pitch from gold medalist in the shot put; redirecting all of his prize money into Keflezighi five days after the race Chaunte Lowe, a 2005 World the championships and eliminating asking for an additional $22.50 Championships silver medalist in foreign athletes from the elite field. He donation to the Kilometer Kids the high jump; , does not see this as a permanent program. Keflezighi wrote in the email, the 2004 gold medalist in the long change and anticipates returning to “I’ve written about running to jump; and Terrence Tramell, a the event’s traditional embrace of overcome obstacles and some might two-time Olympic silver medalist athletes of all nationalities and returning see running through 59,999 others in the 110-meter hurdles. to the PRRO circuit in 2015. as an obstacle, but I saw it as an • Other Elite Athlete Appearances: exciting challenge and a means to Meb and the Kilometer Kids Charity Keflezighi and Lauren Fleshman raise awareness and funds to support Chase appeared at the expo to sign a worthy initiative, to encourage young autographs in the days leading up people to achieve health and fitness Kenah grabbed the most publicity to the race, and Fleshman showed through running.” by enlisting up at retail partner Sports Authority Keflezighi appears tireless in his winner to help raise the afternoon after the race to willingness to promote the sport (he funds for the Atlanta Track Club’s hand out Peachtree mugs to the spent hours at the expo in the days “Kilometer Kids” program, which top 1,000 finishers. supports the club’s youth running leading up to his Boston Marathon programs. It was a win-win situation win). On Wednesday before Friday’s • Kilometer Kids Participants at the for everyone – Meb generated lots of Peachtree Road Race, he showed up Awards Ceremony: Members of exposure and he got a week off from in Piedmont Park to race against the Kilometer Kids program were having to run a competitive race. some of Atlanta’s top community partnered with all of the award Keflezighi started ten minutes after leaders in the ElliptoGO Executive winners at the awards ceremony, the last wave (entirely walkers) with Challenge. walking onto the stage with the the goal of passing 22,500 Kenah summed up the Meb award winners and draping the participants and raising $75,000 for experience, “[It] was also fascinating medals around their necks,

Page 4 RRM, July 2014 No part of this publication may be reproduced in any form without written permission of the publisher • Elite Athletes Encouraged to Tell Club in the days, weeks and months That being said, I am bullish on the Stories about the Event on Social outside of Peachtree week. When an use of elites as long as the athletes Media: At the athlete technical athlete spends her or his time creating become and remain relevant to the meeting and at other times, race connections to our club and our thousands of our other participants. At officials encouraged the elite athletes running community, it makes it easier the AJC Peachtree Road Race we to post Facebook messages and for us to justify inviting them back to have 60,000 runners on a point-to- tweet about their experiences at do other things for [the] Atlanta Track point course. The elites are done the event using #ajcprr and Club. with the race well before the vast Tag@atltrackclub on Facebook and RRM: Do you think a similar initiative majority have even started, so the Twitter whenever possible. can work with international athletes? opportunities for interaction are not RK: Absolutely. While I have been obvious. Our team is going to spend Other Marketing Initiatives in the sport for most of my life, I am time looking at ways to weave our Although not connected directly with a relative newcomer to the road race elites into the fabric of the race. We’d elite athletes, the ATC sent out post- community so I want to learn more love for our elites to have an on- race blast emails inviting Peachtree about what works and what doesn’t going, meaningful dialogue with our participants to join the Atlanta Track before I suggest what our focus will 60,000 participants. Not sure what Club (and promoting the club’s year- be on the elite side going forward. that will look like just yet.  round schedule of events and activities) and, of course, a final opportunity to purchase Peachtree Photography and ATC merchandise. (Continued from page 3)

Kenah Sums Up the Experience Combo Approach for Bigger Events want to do now. “The other thing we found was that A few weeks after the race, Kenah One very large race that made that it required more coordination on our replied to some specific questions jump this year was the Lilac end than it did in the past, much more from Road Race Management about Bloomsday 12K, which with nearly pre-race planning to make sure it the experience: 50,000 participants is one of the worked,” he continued. Road Race Management (RRM): How biggest events in the country. “In the past, we had complaints from open were the athletes and their agents Organizers there used a combination people asking why they had to pay so to these initiatives? Did you pay of automated cameras and human much for photos. That all went away.” appearance fees to those athletes photographers to provide race pictures whom you used in these initiatives? to all the participants. Conclusion (RK): Both athletes and “We were pretty happy with the agents seemed to understand why results overall compared with previous While it’s doubtful for-sale event we made the change and appreciated years,” said race director Don Kardong. photos will disappear completely, it’s the efforts to promote the athletes in “One problem with human clear there has been a sea change in a new way here in Atlanta. I didn’t get photographers in a race our size is the business model and the medium any direct complaints. This may be they can’t get everyone, but I don’t for providing such photos to race related to the fact that we made it think I’ve run into anybody who didn’t participants. Just as no one could clear that this was not a permanent get at least one photo.” have anticipated the almost universal shift in our strategy. Kardong admitted the process spread of digital photography and I am not sure we’ll ever get into the wasn’t perfect, nor without additional social media sharing a quarter century business of paying appearance fees effort. “There are some things we ago, race organizers and event image just to come here and race. But we need to tweak, like the positioning of companies must be open to and are open to elite, accomplished the automatic cameras,” he said. ready to adopt similar technological athletes who want to make a significant “There’s a little bit of a learning curve, advances to come, or risk being left in commitment to [the] Atlanta Track but we have a better idea of what we the photography starting blocks. 

RRM, July 2014 Page 5 No part of this publication may be reproduced in any form without written permission of the publisher GONG GREEN 1-2-3 ... Do! By Keith Peters

n previous installments of this 1-2- end up with sampling cups that run policy, which was distributed to all I3 series of columns about getting the gamut from recyclable to sponsors and vendors.) started on the path to producing a compostable to just plain trash – and But once you’ve done all the planning more socially and environmentally your waste collection and sorting and responsible purchasing that you responsible running event, I’ve volunteers may not be able to tell can, every successful waste diversion addressed the topics of planning and which is which. (At the Chevron effort ultimately depends upon a goal setting for sustainability initiatives, Expo in 2012, for successful waste collection and sorting focusing specifically on waste example, I collected nine different system. That’s where bins, management initiatives. In my June sample cups from vendors, and had a educational signage and well-trained column, I suggested that one primary very hard time deciding which cups volunteers come into play. And where objective should be to keep as much were recyclable, compostable or working closely with your local waste waste out of the landfill as possible; trash! In 2013, this issue was clearly haulers and/or municipal officials can the intent of this installment is to addressed in the Chevron Houston present strategies and tactics to help Marathon’s acceptable materials (Green continued on page 8) you address that objective. First things first: Having a clearly defined set of criteria for procuring the MILEPOSTS vast array of goods and services required to put on a responsibly Changes for Non-Traditional Events produced event can contribute greatly toward helping you keep as much By Dave Kayser waste out of the landfill as possible. This new feature provides a periodic overview of happenings of events around For example, if you make a written the country. commitment to reduce and divert waste by only purchasing reusable or Non-Traditional Events: The Hard Charge mud run series has ceased recyclable items, specifying acceptable operations and will not offer refunds to runners who registered for future events, packaging and encouraging reduced although race officials are attempting to arrange a comparable race transfer for packaging, you will be well on your paid registrants. . . . Run or Dye, a color-themed race series, has merged their way to eliminating much of the waste upcoming individual Portland and Eugene races into one event in Portland, much that a typical event generates. to the consternation of many Eugene entrants. Eugene has already hosted two If you tell your sponsors and vendors color runs this year. . . . The Electric Foam 5K race series has gone out of that Styrofoam is not an acceptable business after canceling races in Dallas and Columbus, OH, and rescheduling packaging material, you won’t have two others. Groupon is processing refunds for all race entrants, according to any to throw away post-event. Likewise, the Electric Foam website, and Electric Foam plans to file for Chapter 7 asking an apparel sponsor not to wrap bankruptcy. each finisher’s t-shirt in a plastic bag Weather: A lightning strike during Colorado’s Hardrock 100 (miler) knocked will eliminate a lot of waste – even if film Adam Campbell off his feet as he neared the top of 14,000 foot Handles Peak plastic is recyclable in your locale. If you during the race, but after suffering only a damaged headlamp he managed to have an expo, think about supplying continue and finish in third place. . . . The June 1 Minneapolis Marathon was one small cup for sampling to all your canceled due to heavy rain and lightning. Partial refunds or a discounted entry vendors (build the minimal cost of this fee for the 2015 event are being offered to registered entrants. into your booth fee). Medical: A teen’s death at the March Shamrock was caused Why would you do that, you ask? by a heart condition worsened by dehydration and fatigue, according to a Well, if you don’t have a plan forCHARTmedical 3examiner’s statement and reported by the Virginia Pilot. Cameron sampling at your expo, you’re likely to Gallagher, 16, collapsed shortly after finishing the race and died soon after. 

Page 6 RRM, July 2014 No part of this publication may be reproduced in any form without written permission of the publisher THE BUSINESS PAGE Hoka One One, Nike and Under Armour All See Strong Sales

Hoka One One, a substantial marketing push” will begin expand to singlets, shorts and tights. FOOTWEAR Deckers brand that is early in 2015 that will include After 15 years of working for NEWS currently enjoying the grassroots efforts at small running Running USA in various capacities, popularity of maxi- events and major . New Ryan Lamppa is leaving to devote malist running shoes, has grown race sponsorships will also be more time to his media company, over 300% in the past year and can announced soon. Data from its newly- Event PRO, and Bring Back the Mile. now be found in 750 running specialty acquired MapMyFitness site shows Formula 4 Media’s inaugural The stores, up from 180 in 2013. runners averaging about 3.1 miles on Running & Fitness Event for Women, Company president Jim Van Dine a typical run, and company staff is held in July in Chicago, attracted 115 told Footwear News that Hoka will discussing how to build the optimal exhibitors and reportedly gained much be debuting oversize shoes (as shoe for that distance. Dave acclaim from those attending. A full day opposed to their now-familiar ultrasize Dombrow, head of footwear design of special presentations that dispensed models) this month. The new line stated, “Running is key to who we are advice on properly serving the female will have a lower profile but still be now, but it’s also key to who we are consumer attracted close to 500 people. larger than conventional shoe going to be in the future.” Airbnb will be a sponsor of this year’s dimensions. Next year, the product Adidas has released Fit Smart ($199 , which has line will “dramatically” expand to retail), the newest addition to its angered the city’s hotel industry, who include shoes targeted to sporting miCoach digital fitness line of feel the home and apartment rental goods stores such as The Sports products. The new soft silicone device, website is a threat to their livelihood. Authority and Finish Line. Fourteen designed for athletes of all levels, MarathonFoto has expanded its field service reps have been hired to measures heart rate, calories Sponsored Image Services program, host clinics and demonstration runs expended, pace, distance and stride which gives event participants free access around the country. rate, which are used to calculate to race images along with the ability to Nike reported a strong FY13 fourth workout intensity. purchase additional products on quarter, along with 40% growth in its Skora has moved its headquarters MarathonFoto’s website. The program, online business during the past fiscal from Portland to Seattle in order to be previously available only to select races, year. As part of the company’s fourth closer to retail giants and will now be available globally. quarter report, CEO Mark Parker stated REI, who are among the company’s The Active Network will be relocating that the scope and scale of future largest customers of its running shoes. its global headquarters to Dallas in innovations for both products and in Triathlete magazine speculates that 2015, but will retain a presence in the digital realm is “truly remarkable.” maximalist running shoes, most often San Diego, its current HQ location. Company running revenue grew 10% seen at ultra races, will soon be de The Finish Line has appointed Scott for the year to $4.6 billion. rigueur at triathlons as athletes attempt Goodman VP of store operations for After a less-than-successful entry to find a new way to combat fatigue its Running Specialty Group venture. into the running shoe market in 2008, coming off the bike. ELLIPTIGO has chosen 130 Under Armour went back to the The newly-formed applications from hundreds received drawing board and developed the MISCELLANEOUS Pettet Endurance for its PR: Initiative, which is form-fitting SpeedForm technology. Project, founded guaranteeing a personal best for each The SpeedForm Apollo helped expand by Greg Poffenroth, has introduced a selected applicant in a race this fall. total footwear sales from $300 million line of merino wool apparel specifically Partnering with McMillan Running, in 2013 to an expected $400 million designed for endurance runners. The the company will create personalized this year, according to Footwear all-wool pieces are designed and training programs for each runner, News, and the company has ambitious produced in the USA, and to remain and if a PR is not set in their chosen plans to become even better-known price competitive, are only available at race, they can return the ELLIPTIGO in running footwear. Its Portland, OR pettetendurance.com. Shirts for both for a full refund. ELLIPTIGO has design center will double in size to 50 men and women are currently introduced a limited edition ELLIPTIGO employees next year, and “a available, and the line is expected to (Biz Page continued on page 8)

RRM, July 2014 Page 7 No part of this publication may be reproduced in any form without written permission of the publisher Biz Page Green

(Continued from page 7) (Continued from page 6)

8S “Meb Edition” to celebrate Meb company's overall growth, focusing really pay off. Keflezighi’s Boston Marathon victory. on the Rock 'n" Roll Marathon series. A few years ago, Lilac Bloomsday The RRCA is currently accepting ’s pending 5K road Run officials teamed up with the City applications for 2014-2015 Roads record of 13:19, set at the CGI- of Spokane and another large event – Scholar grants. The deadline to apply owned , will not be Hoopfest – to purchase some 200 is August 31. Final Surge, an online submitted to USATF for approval, Clearstream recycling containers, training log site, has been named a due to the improper placement of a which then were made available to Platinum Supporter of the RRCA. cone at a turnaround point that made other Spokane area events through a The has the course 13.5 feet short.  “lending library” system. The thinking chosen Infront Sports & Media to was that if events in Spokane offered support its marketing operations, News a consistent approach to collecting handle its first-ever integrated recyclables, their waste diversion (Continued from page 1) sponsorship program and build the metrics would improve. Since 2009, WMM brand. number of finishers in 5Ks grew the the Clearstream recycling bins, paired Runner’s World has signed a most, at 34%, followed by “non- with clear signage that shows what partnership deal with Spartan Race traditional events” at 22%. Marathon items at the event are recyclable and that will bring RW training plans to growth outstripped half marathon manned by well-trained Master participants of the Spartan race series, growth, 11% to 6% (perhaps driven Recyclers, have combined to produce place exclusive stories on Spartan.com by the reinstituting of the New York a significant improvement in and have an RW presence at select City Marathon after 2012’s Bloomsday’s waste diversion efforts Spartan events. NBC Sports has signed cancellation). The full report appears on a year-by-year basis. a multiyear deal giving it exclusive at www.runningusa.org. In the final installment of this 1-2-3 media rights to the race series. series, I’ll focus on post-event metrics, Mazda will be the Tracey Russell to Keynote Road Race review and communications. CGI WATCH official Auto- Management Meeting  motive Partner of The newly-hired CEO of the Asics Keith Peters is the author of the the remaining 2014 Rock ‘n’ Roll Marathon, site of the second edition of Road Race series events. 2016 Men’s and Women’s Olympic Management’s Guide to Greener Meb Keflezhighi has been appointed Marathon Trials, will discuss the trials Running Events, and is the Executive first Vice-President of Running and and LA Marathon at the annual meeting Director of the Council for Responsible will work on CGI's training content and trade exhibit in Hollywood, FL, Sport. He posts regularly on Twitter and directly contribute to the November 6-8.  @GreenRaceGuru. 

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Page 8 RRM, July 2014 No part of this publication may be reproduced in any form without written permission of the publisher