WHY WORK WITH EXPATICA?

AFFLUENT AUDIENCE SCALE OF NETWORK TRANSPARENT PRICING CUSTOMISABLE 3.9 million unique visitors Advertising on 25 websites We work on a CPM basis and offer Build the most efficient media plan per month simultaneously to maximise ROI agency discounts that best suits your needs

GEO-TARGETING QUALITY OF CONTENT OPTIMISATION MEASUREABILITY Targeting expatriates by country, “Expatica provide excellent news & Ensure your campaign is optimised with Track your media plan with our region, and language analysis to the English-speaking our dedicated team of marketing comprehensive reporting community” - The Guardian consultants & ad operations experts

Phone: +31 (0)23 512 8940 Email: [email protected] ReachExpats.com ABOUT OUR AUDIENCE

WHAT DO EXPATS WANT? 50% University / School 3.9 60% Local Credit Card Million 64% Employment Agency Financial / Tax Advisor Exclusive Partner Network 66% Expatica has a network of 25 different expat related Real Estate Agent websites. This allows our clients to target our entire expat 66% audience of 3.9 million in one go. 82% Local Bank Account Airlines 82% University Educated 91% 49% Offshore Bank Account Health Insurance €87.000 Average Income 75% 66% Relocation / Moving Company 28-37 Median Age 66% Property Insurance

Phone: +31 (0)23 512 8940 Email: [email protected] ReachExpats.com Reach millions of expats across our network of targeted websites

EXPATICA.COM REACH: 1130000 + EXPATICA REACH WITH VERTICALS: NATIONALITY 3.9 MILLION

Portugal 10% 30000 75000 7% Russia UAE 25% 25000 150000 3% USA 25000 500000 Russia 26% 200000 250000 The South Africa 29% 200000 200000 Spain 200000 600000 The Netherlands 140000 750000 British Rest of the world France EU Asian 175000 500000 American Anglo Saxon Switzerland 100000 400000 Germany 15000 550000 UK Belgium 50000 400000

0 50000 100000 150000 200000 Luxembourg 40000 UK 250000

0 250000 500000 750000

Phone: +31 (0)23 512 8940 Email: [email protected] ReachExpats.com PRODUCTS Expatica offers a full range of services from idea generation and creative design, through campain execution and optimisation, to reporting

ONLINE Creative Designs Display Advertising Excellent in-house design capabilities. Target expats with a banner campaign, generating leads and new business. Priced on a CPM basis (8-12 euros). BANNER SIZES Expat Vertical 728 x 90 Target the entire expat audience in one go by displaying your 120 x 600 banners on multiple expat-focused websites, simultaneously. 160 x 600 300 x 600 Re-targeting 300 x 250 Re-targeting helps companies advertise to site visitors who leave 336 x 280 without a conversion – by serving ads to people after they have left 468 x 60 an advertiser’s website. PRINT Electronic Direct Mail Send an eDM out to our expat subscriber database of more than Survival guide 300.000 people. Each year we publish two comprehensive Guides which are essential for newly arrived expats in the Content Marketing Netherlands and Belgium. Communicate with the affluent expat audience through articles, press releases and advertorials. EVENTS Newsletters Expat Fairs Sponsoring Expatica’s country newsletters provides a unique way to “i am not a tourist” Expat Fair, the largest fair for communicate with expats directly through their email inbox. Offers internationals living, studying, and working in the content marketing and bannering. Netherlands, currently in its’ 14th edition.

Social Media Campaign Job Fair for Internationals Customised social media campaigns to reach our followers on A bi-annual recruitment event for international Facebook, LinkedIn, Twitter and Google+. companies, recruitment agencies, and expats looking for the next step in their career.

Phone: +31 (0)23 512 8940 Email: [email protected] ReachExpats.com NEWSLETTER SPONSORSHIP Get in the inboxes of thousands of expats

NEWSLETTERS PER COUNTRY We send out seperare weekly, daily and What’s On (events) newsletters with local, high-quality editorial content.

COUNTRY WEEKLY DAILY WHAT’S ON Weekly Newsletter Sample Daily Newsletter Sample Netherlands 10122 4192

Belgium 3545 1614 7211

France 4489 2290 2424

Spain 2952 1369

Germany 2854 1396

Switzerland 738 441

U.K. - 474

Luxembourg 0 162

Weeklies sent out to 6 countries: Netherlands, Begium, Germany, Spain, France, Switzerland

Phone: +31 (0)23 512 8940 Email: [email protected] ReachExpats.com ELECTRONIC DIRECT MAIL Reach more than three hundred thousand expats in one go

SUBSCRIBERS EDM SAMPLE Global list of 300.000+ people who have opted-in to receive a commercial offer from Expatica a maximum of two times per month

STRONG LEAD CONVERSION Our eDM provides 54% higher lead-to-conversion ratio

FULLY CUSTOMISABLE, POSSIBILITY TO SEGMENT PER COUNTRY Promote your products in the best way possible

OPTIMISATION AB Split testing Spam & bot test prior to sending

REPORTING Open rates, subscribers and clicks will be provided EDM REACH

Asia, Aus and Oceania 28% 13% South America Africa € 4,000

33% 22% North America Middle East

Phone: +31 (0)23 512 8940 Email: [email protected] ReachExpats.com PRICE OVERVIEW All packages are designed per campaign. This is a simple overview of our prices. Please contact Expatica directly for inquiries about products and services at [email protected]

ONLINE BANNER CAMPAIGN NEWSLETTERS IMPRESSIONS AVERAGE CPM TYPE PRICE RANGE

0 - 500.000 €12 Daily €250 - €600

500.000 - 1.500.000 €10 Weekly €250 - €600

1.500.000 - 2.500.000 €9 What’s On €250 - €600

2.500.000 + €8 eDM €1500 - €4000

SURVIVAL GUIDE EVENTS COUNTRY PRICE RANGE TYPE PRICE RANGE

Netherlands €850 - €4050 “i am not a tourist” Expat Fair €1325 - €4995

Belgium €650 - €2850 Job Fair for Internationals €2195 - €2995

Phone: +31 (0)23 512 8940 Email: [email protected] ReachExpats.com