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Why Work with Expatica? WHY WORK WITH EXPATICA? AFFLUENT AUDIENCE SCALE OF NETWORK TRANSPARENT PRICING CUSTOMISABLE 3.9 million unique visitors Advertising on 25 websites We work on a CPM basis and offer Build the most efficient media plan per month simultaneously to maximise ROI agency discounts that best suits your needs GEO-TARGETING QUALITY OF CONTENT OPTIMISATION MEASUREABILITY Targeting expatriates by country, “Expatica provide excellent news & Ensure your campaign is optimised with Track your media plan with our region, and language analysis to the English-speaking our dedicated team of marketing comprehensive reporting community” - The Guardian consultants & ad operations experts Phone: +31 (0)23 512 8940 Email: [email protected] ReachExpats.com ABOUT OUR AUDIENCE WHAT DO EXPATS WANT? 50% University / School 3.9 60% Local Credit Card Million 64% Employment Agency Financial / Tax Advisor Exclusive Partner Network 66% Expatica has a network of 25 different expat related Real Estate Agent websites. This allows our clients to target our entire expat 66% audience of 3.9 million in one go. 82% Local Bank Account Airlines 82% University Educated 91% 49% Offshore Bank Account Health Insurance €87.000 Average Income 75% 66% Relocation / Moving Company 28-37 Median Age 66% Property Insurance Phone: +31 (0)23 512 8940 Email: [email protected] ReachExpats.com Reach millions of expats across our network of targeted websites EXPATICA.COM REACH: 1130000 + EXPATICA REACH WITH VERTICALS: NATIONALITY 3.9 MILLION Portugal Portugal 10% 30000 75000 7% Russia UAE 25% 25000 150000 3% South Africa USA 25000 500000 Spain Russia 26% 200000 250000 The Netherlands South Africa 29% 200000 200000 France Spain 200000 600000 Switzerland The Netherlands 140000 750000 British Rest of the world Germany France EU Asian 175000 500000 American Anglo Saxon Belgium Switzerland 100000 400000 Luxembourg Germany 15000 550000 UK Belgium 50000 400000 0 50000 100000 150000 200000 Luxembourg 40000 UK 250000 0 250000 500000 750000 Phone: +31 (0)23 512 8940 Email: [email protected] ReachExpats.com PRODUCTS Expatica offers a full range of services from idea generation and creative design, through campain execution and optimisation, to reporting ONLINE Creative Designs Display Advertising Excellent in-house design capabilities. Target expats with a banner campaign, generating leads and new business. Priced on a CPM basis (8-12 euros). BANNER SIZES Expat Vertical 728 x 90 Target the entire expat audience in one go by displaying your 120 x 600 banners on multiple expat-focused websites, simultaneously. 160 x 600 300 x 600 Re-targeting 300 x 250 Re-targeting helps companies advertise to site visitors who leave 336 x 280 without a conversion – by serving ads to people after they have left 468 x 60 an advertiser’s website. PRINT Electronic Direct Mail Send an eDM out to our expat subscriber database of more than Survival guide 300.000 people. Each year we publish two comprehensive Guides which are essential for newly arrived expats in the Content Marketing Netherlands and Belgium. Communicate with the affluent expat audience through articles, press releases and advertorials. EVENTS Newsletters Expat Fairs Sponsoring Expatica’s country newsletters provides a unique way to “i am not a tourist” Expat Fair, the largest fair for communicate with expats directly through their email inbox. Offers internationals living, studying, and working in the content marketing and bannering. Netherlands, currently in its’ 14th edition. Social Media Campaign Job Fair for Internationals Customised social media campaigns to reach our followers on A bi-annual recruitment event for international Facebook, LinkedIn, Twitter and Google+. companies, recruitment agencies, and expats looking for the next step in their career. Phone: +31 (0)23 512 8940 Email: [email protected] ReachExpats.com NEWSLETTER SPONSORSHIP Get in the inboxes of thousands of expats NEWSLETTERS PER COUNTRY We send out seperare weekly, daily and What’s On (events) newsletters with local, high-quality editorial content. COUNTRY WEEKLY DAILY WHAT’S ON Weekly Newsletter Sample Daily Newsletter Sample Netherlands 10122 4192 Belgium 3545 1614 7211 France 4489 2290 2424 Spain 2952 1369 Germany 2854 1396 Switzerland 738 441 U.K. - 474 Luxembourg 0 162 Weeklies sent out to 6 countries: Netherlands, Begium, Germany, Spain, France, Switzerland Phone: +31 (0)23 512 8940 Email: [email protected] ReachExpats.com ELECTRONIC DIRECT MAIL Reach more than three hundred thousand expats in one go SUBSCRIBERS EDM SAMPLE Global list of 300.000+ people who have opted-in to receive a commercial offer from Expatica a maximum of two times per month STRONG LEAD CONVERSION Our eDM provides 54% higher lead-to-conversion ratio FULLY CUSTOMISABLE, POSSIBILITY TO SEGMENT PER COUNTRY Promote your products in the best way possible OPTIMISATION AB Split testing Spam & bot test prior to sending REPORTING Open rates, subscribers and clicks will be provided EDM REACH Asia, Aus and Oceania 28% 13% Europe South America Africa € 4,000 33% 22% North America Middle East Phone: +31 (0)23 512 8940 Email: [email protected] ReachExpats.com PRICE OVERVIEW All packages are designed per campaign. This is a simple overview of our prices. Please contact Expatica directly for inquiries about products and services at [email protected] ONLINE BANNER CAMPAIGN NEWSLETTERS IMPRESSIONS AVERAGE CPM TYPE PRICE RANGE 0 - 500.000 €12 Daily €250 - €600 500.000 - 1.500.000 €10 Weekly €250 - €600 1.500.000 - 2.500.000 €9 What’s On €250 - €600 2.500.000 + €8 eDM €1500 - €4000 SURVIVAL GUIDE EVENTS COUNTRY PRICE RANGE TYPE PRICE RANGE Netherlands €850 - €4050 “i am not a tourist” Expat Fair €1325 - €4995 Belgium €650 - €2850 Job Fair for Internationals €2195 - €2995 Phone: +31 (0)23 512 8940 Email: [email protected] ReachExpats.com.
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