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Anuário Obitel 2015 / Coordenadores- -Gerais Maria Immacolata Vassallo De Lopes E Guillermo Orozco Gómez

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Anuário Obitel 2015 / Coordenadores- -Gerais Maria Immacolata Vassallo De Lopes E Guillermo Orozco Gómez OBSERVATÓRIO IBERO-AMERICANO DA FICÇÃO TELEVISIVA OBITEL 2015 RELAÇÕES DE GÊNERO NA FICÇÃO TELEVISIVA OBSERVATÓRIO IBERO-AMERICANO DA FICÇÃO TELEVISIVA OBITEL 2015 RELAÇÕES DE GÊNERO NA FICÇÃO TELEVISIVA Maria Immacolata Vassallo de Lopes Guillermo Orozco Gómez Coordenadores-Gerais Morella Alvarado, Gustavo Aprea, Fernando Aranguren, Alexandra Ayala-Marín, Catarina Burnay, Borys Bustamante, Giuliana Cassano, Pamela Cruz Páez, James Dettleff, Francisco Fernández, Francisco Hernández, Pablo Julio, Mónica Kirchheimer, Charo Lacalle, Pedro Lopes, Maria Cristina Mungioli, Guillermo Orozco Gómez, Juan Piñón, Rosario Sánchez, Luisa Torrealba e Maria Immacolata Vassallo de Lopes Coordenadores Nacionais © Globo Comunicação e Participações S.A., 2015 Capa: Letícia Lampert Projeto gráfico e editoração:Niura Fernanda Souza Produção editorial: Felícia Xavier Volkweis Tradutores: Naila Freitas, Juan Carlos Acosta Revisão, leitura de originais: Matheus Gazzola Tussi Revisão gráfica:Niura Fernanda Souza Editores: Luis Antônio Paim Gomes, Juan Manuel Guadelis Crisafulli Foto de capa: Louie Psihoyos. High-definition televisions in the information era. Dados Internacionais de Catalogação na Publicação (CIP) Bibliotecária Responsável: Denise Mari de Andrade Souza CRB 10/960 R382 Relações de gênero na ficção televisiva: anuário Obitel 2015 / coordenadores- -gerais Maria Immacolata Vassallo de Lopes e Guillermo Orozco Gómez. – Porto Alegre: Sulina, 2015. 535 p.; il. ISBN: 978-85-205-0736-0 1. Televisão – Programas. 2. Ficção – Televisão. 3. Programas de Televisão – Ibero-Americano. 4. Comunicação Social. 6. Ibero-América – Televisão. 7. Te- levisão – Relações de Gênero I. Lopes. Maria Immacolata Vassallo de. II. Gómez, Guillermo Orozco. CDU: 654.19 659.3 CDD: 301.161 791.445 Direitos desta edição adquiridos por Globo Comunicação e Participações S.A. Editora Meridional Ltda. Av. Osvaldo Aranha, 440 cj. 101 – Bom Fim Cep: 90035-190 – Porto Alegre/RS Fone: (0xx51) 3311.4082 Fax: (0xx51) 2364.4194 www.editorasulina.com.br e-mail: [email protected] Julho/2015 SUMÁRIO APRESENTAÇÃO ........................................................................................ 9 EQUIPES NACIONAIS OBITEL ................................................................. 11 NOTA EDITORIAL ...................................................................................... 15 NOTA METODOLÓGICA............................................................................ 19 PRIMEIRA PARTE A FICÇÃO NO ESPAÇO IBERO-AMERICANO EM 2014 Síntese comparativa dos países Obitel em 2014 Maria Immacolata Vassallo de Lopes, Guillermo Orozco Gómez 1. O contexto audiovisual nos países Obitel .......................................... 28 2. Comparação da ficção televisiva nos países ibero-americanos em 2014 ................................................................ 40 3. As dez ficções mais vistas do ano...................................................... 53 4. A recepção transmídia nos países Obitel ........................................... 64 5. O mais destacado do ano nos países do Obitel .................................. 69 6. Tema do ano: relações de gênero na ficção televisiva ibero-americana ...................................................... 72 SEGUNDA PARTE A FICÇÃO NOS PAÍSES OBITEL EM 2014 1. ARGENTINA: êxito da ficção estrangeira e ficção nacional pouco atrativa ............................................................. 85 Autores: Gustavo Aprea e Mónica Kirchheimer Equipe: María Belzunces, María Victoria Bourdieu, Victoria De Michele, Noelia Morales, Laura Oszust, Ezequiel Rivero 1. O contexto audiovisual da Argentina em 2014 ................................. 85 2. Análise do ano: a ficção de estreia nacional e ibero-americana ................................................................................. 94 3. A recepção transmídia ..................................................................... 104 4. O mais destacado do ano ................................................................. 108 5. Tema do ano: relações de gênero na ficção televisiva .............................................................................. 111 2. BRASIL: tempo de séries brasileiras? .............................................. 117 Autoras: Maria Immacolata Vassallo de Lopes e Maria Cristina Palma Mungioli Equipe: Clarice Greco, Fernanda Castilho Santana, Helen Suzuki, Ligia Maria Prezia Lemos, Luiza Lusvarghi, Rafaela Bernardazzi, Rosana Mauro, Sílvia Dantas, Tomaz Penner 1. O contexto audiovisual do Brasil em 2014...................................... 117 2. Análise do ano: a ficção de estreia nacional e ibero-americana ............................................................................ 128 3. A recepção transmídia ..................................................................... 141 4. O mais destacado do ano ................................................................. 145 5. Tema do ano: relações de gênero na ficção televisiva .............................................................................. 152 3. CHILE: a conquista turca da tela ..................................................... 161 Autores: Pablo Julio, Francisco Fernández, Constanza Mujica, Ingrid Bachman e David Osorio Equipe: Verónica Silva 1. O contexto audiovisual do Chile em 2014 ...................................... 161 2. Análise do ano: a ficção de estreia nacional e ibero-americana ............................................................................ 172 3. A recepção transmídia ..................................................................... 182 4. O mais destacado do ano ................................................................. 185 5. Tema do ano: relações de gênero na ficção televisiva .............................................................................. 189 4. COLÔMBIA: o gênero em discórdia ................................................ 197 Autores: Borys Bustamante Bohórquez e Fernando Aranguren Díaz Equipe: Hernán Javier Riveros Solórzano, Diana María Lozano Prat 1. O contexto audiovisual da Colômbia em 2014................................ 197 2. Análise do ano: a ficção de estreia nacional e ibero-americana ............................................................................ 207 3. A recepção transmídia ..................................................................... 217 4. O mais destacado do ano ................................................................. 221 5. Tema do ano: relações de gênero na ficção televisiva .............................................................................. 225 5. EQUADOR: a ficção, entre sanções e estereótipos de gênero ........................................................................ 233 Autoras: Alexandra Ayala-Marín e Pamela J. Cruz Páez Equipe: Juan Camilo Molina, Jorge Miño, Andrés Valarezo 1. O contexto audiovisual do Equador em 2014.................................. 233 2. Análise do ano: a ficção de estreia nacional e ibero-americana ............................................................................ 243 3. A recepção transmídia ..................................................................... 254 4. O mais destacado do ano ................................................................. 257 5. Tema do ano: relações de gênero na ficção televisiva .............................................................................. 261 6. ESPANHA: a internacionalização da ficção .................................... 269 Autoras: Charo Lacalle, Deborah Castro e Mariluz Sánchez Equipe: Marc Bellmunt, Beatriz Gómez, Belén Granda, Karina Tiznado, Carlos Sanandrés, Marta Albújar, Berta Trullàs, Paola Cabrera, Carlos Toural 1. O contexto audiovisual da Espanha em 2014 .................................. 269 2. Análise do ano: a ficção de estreia nacional e ibero-americana ............................................................................ 280 3. A recepção transmídia ..................................................................... 294 4. O mais destacado do ano ................................................................. 298 5. Tema do ano: relações de gênero na ficção televisiva .............................................................................. 301 7. ESTADOS UNIDOS: a indústria de televisão hispânica em uma encruzilhada ........................................................ 309 Autores: Juan Piñón, María de los Ángeles Flores e Tanya Cornejo 1. O contexto audiovisual dos EUA em 2014 ..................................... 309 2. Análise do ano: a ficção de estreia nacional e ibero-americana ............................................................................ 316 3. A recepção transmídia ..................................................................... 327 4. O mais destacado do ano ................................................................. 331 5. Tema do ano: relações de gênero na ficção televisiva .............................................................................. 333 8. MÉXICO: o poder da TV na mira. A ficção televisiva entre as eleições presidenciais e a ativação das audiências ............. 341 Autores: Guillermo Orozco, Gabriela Gómez, Darwin Franco, Adrien Charlois e Francisco Hernández 1. O contexto audiovisual do México em 2014 ................................... 341 2. Análise do ano: a ficção de estreia nacional e ibero-americana ............................................................................ 349 3. A recepção transmídia ....................................................................
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