Ward profile information packs: Brading, St Helens & Bembridge Population The information within this pack is designed to offer key data and information about this ward in a variety of subjects. It is one in a series of 39 packs produced by the Isle of Wight Council Business Intelligence Unit which cover all electoral wards. Population Brading, St Helens Population Change & Bembridge Isle of Wight Population (2011 Census) 6,935 138,265 The table below shows the population figures for % of the Island total 5.02% Brading, St Helens & Bembridge, Ryde Cluster and the Isle of Wight as a whole and how their populations Brading, St Helens & Bembridge Isle of Wight Males have changed since 2002 (using ONS mid-year 12% Age Males Females estimates). 10% 0-4 106 96 Brading, St 5-9 159 141 8% Helens & Ryde Cluster Isle of Wight 10-14 159 174 Bembridge 6% 15-19 170 173 Pop. % Pop. % Pop. % 4% 20-24 137 125 2002 7,298 34,345 134,038 % of Island % of Island population 25-29 120 88 2003 7,301 +0.04 34,528 +0.53 135,073 +0.77 2% 30-24 103 116 2004 7,334 +0.45 34,782 +0.74 136,409 +0.99 0% 35-39 131 163 40-44 183 210 2005 7,349 +0.66 35,051 +0.77 137,827 +1.04 45-49 205 248 2006 7,355 +0.08 35,115 +0.18 138,536 +0.51 Brading, St Helens & Bembridge Isle of Wight Females 50-54 206 257 2007 7,344 -0.15 35,398 +0.81 139,443 +0.65 12% 55-59 230 285 2008 7,333 -0.15 35,508 +0.31 140,158 +0.51 10% 60-64 323 332 2009 7,243 -1.23 35,504 -0.01 140,229 +0.05 65-69 256 315 8% 2010 7,229 -0.19 35,728 +0.63 140,491 +0.19 70-74 258 266 Source: ONS – Mid-Year Population Estimates 6% 75-79 193 240 80-84 135 216 4% In total between 2002 and 2010, the population of % of Island % of Island population 85+ 152 264 Brading, St Helens & Bembridge had decreased by 2% Total 3,226 3,709 0.95%, Ryde Cluster had increased by 4.03% and the 0% Isle of Wight had increased by 4.81%. Page 1 of 5 Produced by Isle of Wight Council Business Intelligence Unit, March 2013 Ward profile information packs: Brading, St Helens & Bembridge Population Deprivation The map below shows the LSOAs within Ryde Cluster and their The 2010 Indices of Deprivation were published by the Department levels of deprivation compared with England. for Communities and Local Government (CLG) in March 2010. For the purposes of constructing these Indices, deprivation was not limited to just a lack of financial resource, but took account of a range Ryde of different issues, where the main consideration was a lack of fulfilment to people’s needs in respect of their lives. How were the results arrived at? Outcomes were based mainly on 2008 data, using a combination of 38 separate indicators to provide a ranking, or comparison, of deprivation for each of the areas across England which were included. Using a number of different indicators, these were Bembridge aggregated across seven distinct ‘domains’, each of which represents a specific form of deprivation: Barriers to Housing and other Services Crime Living Environment Income Source: The English Indices of Deprivation 2010 - Communities and Local Government Employment (c) Crown copyright and database rights 2012 Ordnance Survey 100019229 Health and Disability Education, Skills and Training Key to IMD National Ranking The Indices of Deprivation measure and rank the relative levels of Among 20% most deprived areas of England deprivation based on small geographical areas called Lower layer Among 21-40% most deprived areas of England Super Output Areas (LSOAs) whose sizes vary but are generally smaller than Electoral Wards and have an average population of Broadly in line with the England average around 1,500 residents. This approach can be used to rank every Among 21-40% least deprived areas of England small area in England according to the deprivation experienced by the people living there (a total of 32,482 LSOAs). Among 20% least deprived areas of England Page 2 of 5 Produced by Isle of Wight Council Business Intelligence Unit, March 2013 Ward profile information packs: Brading, St Helens & Bembridge Population Mosaic Data Mosaic Public Sector data provides socio-demographic segmentation of all UK households, based on over 440 data elements, including Census data. All UK citizens are classified into 69 types and 15 groups, helping local authorities gain a better understanding of the characteristics and needs of the local population. This table looks at the 15 groups and the make-up of households within them. Brading, St Helens Ryde Cluster Isle of Wight England & Bembridge Number % Number % Number % % A Residents of isolated rural communities 697 18.4 1,426 7.8 6,281 9.3 4.5 B Residents of small and mid-sized towns with strong local roots 860 22.6 3,621 19.9 16,433 24.2 8.7 C Wealthy people living in the most sought after neighbourhoods 12 0.3 51 0.3 103 0.2 3.1 D Successful professionals living in suburban or semi-rural homes 187 4.9 987 5.4 2,973 4.4 8.2 E Middle income families living in moderate suburban semis 2 0.1 773 4.2 2,608 3.8 10.9 F Couples with young children in comfortable modern housing 24 0.6 161 0.9 515 0.8 5.6 G Young, well-educated city dwellers 0 0.0 1,072 5.9 1,607 2.4 9.1 H Couples and young singles in small modern starter homes 14 0.4 798 4.4 2,739 4.0 5.0 I Lower income workers in urban terraces in often diverse areas 6 0.2 463 2.5 2,052 3.0 7.3 J Owner occupiers in older-style housing in ex-industrial areas 56 1.5 1,519 8.3 6,036 8.9 7.8 K Residents with sufficient incomes in right-to-buy social housing 86 2.3 1,182 6.5 5,102 7.5 9.2 L Active elderly people living in pleasant retirement locations 1,622 42.7 4,008 22.0 14,158 20.9 4.3 M Elderly people reliant on state support 192 5.1 1,149 6.3 4,418 6.5 5.5 N Young people renting flats in high density social housing 10 0.3 576 3.2 1,259 1.9 5.5 O Families in low-rise social housing with high levels of benefit need 29 0.8 413 2.3 1,566 2.3 5.5 Total 3,797 18,199 67,850 Source: Experian – 2012 Mosaic Public Sector Group B contains residents who mostly live in medium sized and Group L mostly contains people aged over 65 whose children have grown smaller towns in neighbourhoods of older housing where there is up. On retirement they have decided to uproot themselves from their family relatively little turnover from year to year. Though some people home in favour of life in a retirement community among people of broadly are quite well off and others have to be careful to make ends similar ages, incomes and social attitudes as themselves. Many of these meet, this is not a group where you are likely to find people at properties will take the form of a seaside bungalow, with a single upstairs either extreme of the income distribution. A significant number room used by a son or a daughter on an occasional visit, or a country are self-employed. The best off are likely to be the owners of cottage overlooking the sea. These are people who are likely to be in the successful local businesses, the least well off recent school- earlier, more active phase of their retirement, to have the benefit of mobility leavers who rent small flats over shops in the centre of town. and to live in comfortable financial circumstances. Most live in their own This Group has very few members of minority ethnic groups. homes which they own outright. Most are still married. Page 3 of 5 Produced by Isle of Wight Council Business Intelligence Unit, March 2013 Ward profile information packs: Brading, St Helens & Bembridge Population Ethnicity The following table shows the ethnicity of each ward in Ryde Cluster: Brading, St Havenstreet, Binstead & Nettlestone Ryde North Ryde North Helens & Ashey & Ryde East Ryde South Ryde West Fishbourne & Seaview East West Bembridge Haylands No. % No. % No. % No. % No. % No. % No. % No. % No. % All people 3,185 6,935 3,613 2,549 3,651 3,612 3,342 4,450 3,637 White: British 3,048 95.7 6,648 95.9 3,477 96.2 2,407 94.4 3,477 95.2 3,321 91.9 3,072 91.9 4,110 92.4 3,470 95.4 White: Non- 60 1.9 175 2.5 61 1.7 76 3.0 76 2.1 154 4.3 128 3.8 111 2.5 75 2.1 British Mixed Race 30 0.9 59 0.9 37 1.0 26 1.0 69 1.9 62 1.7 59 1.8 149 3.3 50 1.4 Asian or 29 0.9 46 0.7 28 0.8 33 1.3 23 0.6 61 1.7 72 2.2 70 1.6 34 0.9 Asian British Black or 9 0.3 5 0.1 9 0.2 6 0.2 4 0.1 10 0.3 8 0.2 7 0.2 5 0.1 Black British Chinese or other ethnic 9 0.3 2 0.0 1 0.0 1 0.0 2 0.1 4 0.1 3 0.1 3 0.1 3 0.1 group Source: ONS – 2011 Census Comparison of proportions for residents - England White British and other groups South East 100% 90% Isle of Wight 80% West Wight Cluster 70% The Bay Cluster 60% South Wight Cluster 50% 40% Ryde Cluster 30% Newport Cluster 20% Cowes Cluster 10% 0% 20% 40% 60% 80% 100% 0% Other Groups White British Binstead & Brading, Havenstreet, Nettlestone Ryde Ryde Ryde Ryde Ryde Ryde Fishbourne St Helens & Ashey & & Seaview East North North South West Cluster Bembridge Haylands East West The graph above shows Ryde Cluster has a White British majority Other Groups White British that is broadly similar to the Island’s.