Mad 3003 Final Year Project 1
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MAD 3003 FINAL YEAR PROJECT 1 SITUATION ANALYSIS REPORT NAME : PUTERI NURSYAHIRAH BINTI MUHAMMAD SYAFADILAH STUDENT ID : 1142702613 MAJOR : ADVERTISING DESIGN LECTURER’S NAME : MDM. ROSNANI BINTI ABDUL RAHMAN MR FAUZAN BIN MUSTAFFA Chapter 1 Introduction Chapter 1 – Introduction 1.1 Introduction The National Museum was built in 1962. The architecture is a fine blend from combination of traditional Malay style and modern lines. The museum is located in the heart of Kuala Lumpur, in close proximity to historical buildings and romantic parkland. Its exterior is graced by two colossal murals created from Italian glass mosaic - one side depicting Malaysia’s important historical events, while the other, Malaysia's crafts. The National Museum was officially opened by the Third Yang di-Pertuan Agong, Tuanku Syed Putra Al-Haj Ibni Al-Marhum Syed Hassan Jamalullail on August 31, 1963. 1.2 Problem Statement National Museum is classified by the public audience as an uninteresting place to visit. The visitors also rarely go to National Museum for second visit to see National Museum’s improvement or changes. 1.3 Aim and Objectives Aim – To encourage the second visitor especially ‘technology geeks’ to come to National Museum To make the visitor acknowledge the national heritage in National Museum. Objectives – To increase the awareness of the National Museum as a tourist destination. Chapter 2 Museum Chapter 2 – Museum 2.1 Museum Name National Museum 2.2 History of the Museum The present National Museum building was built on the site of the former Selangor Museum, which was opened in 1906. The right wing of the Selangor Museum was destroyed after it was hit by a stray bomb from a B29 Allied bomber during World War Two in March 1945. Part of the collections, which was saved, was moved elsewhere, with some taken to the Perak Museum in Taiping by Japanese officers who were managing the Selangor Museum at the time. After the surrender of the Japanese, British officers took over in managing the museum. Thus, from 1945 until 1952, Kuala Lumpur had no museum. Efforts to build a temporary museum to house the nation’s heritage were initiated by General Sir Gerald Templer. He built a building measuring 60 feet long and 30 feet wide. This temporary museum lasted for about eight years. After the Federation of Malaya achieved independence on August 31 1957, the Prime Minister, Tunku Abdul Rahman, initiated the construction of a National Museum on the site of the former Selangor Museum. He launched the project on September 16 1958. Ho Kok Hoe, an architect from Singapore, submitted several building designs that were based on Malay palace architecture and local Malay artistic elements. At the same time, UNESCO provided some assistance by sending Lother P Witterburg, a museum expert and architect, who was formerly the Head of the Exhibition Division of the Natural History Museum in New York. After Tunku Abdul Rahman had selected the building design, a construction company, Syarikat Yew Lee, was appointed to begin construction of the National Museum on January 2 1962. The building measured 124 square feet, 362 feet long and 60 feet wide. During construction, several museum experts came to offer their expert advice on the design of the exhibits. Among them were John Irwin and JJ Lowry from the Victoria and Albert Museum in London. They were here for 5 months but JJ Lowry later returned to replace Mubin Sheppard as Museum Director. To further beautify the building, two large murals on the front part were erected to reflect the country’s cultural and historical heritage. These murals were made from Italian mosaic at a cost of a million and a half ringgit, which was contributed by Dato’ Lee Keng Chian. The illustrations on the murals were the work of Cheong Lai Tong from Kuala Lumpur who won a painting competition organised by the Prime Minister’s Department. The construction of the National Museum building also attracted the attention of the Pakistan Government, which donated the blue mosaic tiles in the Central Hall. These tiles were specially painted and imported from Pakistan. A philanthropist from Singapore, Aw Cheng Chye, also extended his assistance by donating the mosaic tiles that adorned the main stairway of the museum. Initially, some of the exhibits were donated by various individuals including His Majesty the Sultan of Johor. The National Museum has four permanent display galleries. The first gallery is known as Gallery ‘A’, which exhibits local cultural artifacts, while the second gallery known as Gallery ‘B’ displays historical artifacts, archaeological findings, traditional handicrafts, the numismatic collection, as well as Malay and Orang Asli weapons. The Central Hall is used to house temporary exhibitions. On the second floor, Gallery ‘C’ houses the natural history collection such as mammals, reptiles, insects, birds and geology. Gallery ‘D’ displays exhibits relating to the country’s economic activities such as commercial farming, the tin mining industry, fishery and public transport. Works to complete the building and to prepare the exhibitions were carried out simultaneously with the involvement of numerous researchers, workers and craftsmen who were highly skilled in their respective fields. Among them were Nik Zainal Abidin bin Nik Salleh, Wan Su Wan Othman and Shaharuddin Tahir who had drawn the decorations inside and outside the building, the carving on the main front entrance door, and the ceiling carvings in the Central Hall and Ceremonial Hall. Other artists and craftsmen who also contributed significantly to the preparation of the permanent exhibits were Waveney Jenkins, Abdul Wahab Mohd Tahir (museum artist), Hossein Enas, Raja Teh Zaiton, Sharum Yub, Brian Peacock and Ismail Bakti. Waveney Jenkins created the Hang Tuah mural guided by Dato’ Paduka Maharajalela Nik Mustapha Fadhil with two soldiers from the First Royal Malay Battalion as models. Raja Teh Zaiton made enormous contributions to the Perak royal wedding tableau, which remains to this day, with the assistance of Puan Teh Fatimah from Ipoh, also an expert in Perak royal attire. The exhibits at the Natural History Gallery were the work of a taxidermist from Denmark, Arne S Dyhrberg. He was loaned by the Indonesian government to the National Museum while he was employed at the Natural History Museum in Bogor, Java. While at the National Museum, he trained the staff in taxidermy work. Among the staff were Wee Ho Cheng and Rahmat Ahmad. After a year, the building was completed. Within the same period, work to prepare the permanent exhibitions was continuing. Finally, on 31 August 1963, the National Museum building was officially opened by the Yang di-Pertuan Agong, Tuanku Syed Putra Ibni Almarhum Syed Hasan Jamalullail. 2.3 Museum Characteristics The museum was design by Ho Kok Hoe, the architect. It was inspired by the architecture of the Malay royal palaces and vernacular Malay architecture. The design incorporated the need for exhibition and activity spaces. The large mosaic murals spanning the entrance depict the history and culture of the country. The floor of the central section of the main building is decorated with special tiles which were gifts from the government of Pakistan. In addition, UNESCO facilitated consultancies by museum experts from other museums around the world. Displays and exhibits in the museum focus on local history, culture and traditions, arts and crafts, economic activities, local flora and fauna, weapons and currency. The museum houses various galleries, each with its own theme. The ground floor showcases the geographic and natural history of the Malay Peninsula starting with the Stone Age, the Bronze Age and the Iron Age, Hindu-Buddhist kingdoms to Muslim sultanate of Malacca. The ancient Malay Hindu-Buddhist states of Gangga Negara, Srivijaya and Majapahit are referenced. Among the collections are the stone makara statue, the bronze Avalokiteshvara of Bidor, the model of Bujang Valley temple in Kedah, and also displaying region's ancient legacy such as Javan Borobudur and Majapahit vessel. The exhibit continues to the later Muslim Sultanate of Malacca and the various states of Malaysia. The display demonstrate the importance of Malaccan sultanate for Malaysian national identity. The second floor is dedicated to the colonial history leading all the way to Independence. There are copies of the royal headgear of Malay rulers. 2.4 Museum Content/Section The exhibition at the National Museum was separated into 3 galleries. Gallery A, B, C and D. On the first floor of museum, contain: Gallery A; showcases stone findings from the Paleolithic Age right up to the Hindu- Buddhist relics in the Bujang Valley. o A1: Permian Era o A2: Pre-History Era o A3: Perak Man Skeleton o A4: Bronze Age o A5: Pre-History Burial o A6: Bujang Valley Gallery B; outlines the history of the early Malay Kingdoms in the Archipelago, with special reference to the Malay Kingdom of Melaka in the 15th century. o B1: Early Trade Routes o B2: Early Malay Kingdoms in The Malay Peninsula o B3: The Malay Kingdoms in The Archipelago o B4: The Malay Kingdoms of Melaka o B5: Interactive Show o B6: Contemporaries and Successors of Melaka o B7: Malay Kingdoms in Borneo o B8: The Royal Throne o B9: Hang Tuah Mural o B10: Malay Traditional Weaponry While on the second floor of museum, contain: Gallery C; on the second floor charts the coming of the Portuguese, Dutch, British and Japanese and the subsequent effects on the country’s political, social and economic situation. o C1: The Portuguese Era o C2: The Dutch Era o C3: The British Era o C4: The Effect of British Intervention in Malaya o C5: The Japanese Occupation o C6: TheEducation System in Malaya o C7: Freedom Fighters Gallery D; guides the visitors to the struggles of the various races for independence of a new nation and Malaysia’s glorious achievements until today.