Let’s DOOOOOO this!!!

● Have a pen & paper ready ● Have a beverage ready! ● Drop your name + location in the chat ● 65% of you did NOT know REAL freelancing was a thing in fashion Freedom & Flexibility as a Fashion Freelancer

Five steps to a work life balance doing projects you love (no matter where you live, who you know, or how experienced you are) My Proven 5 Stage ● How to create a portfolio that gets Freelancing noticed (and you can do in a weekend) ● The no brainer trick to price your services Framework (and earn a fair wage) The same one my SFF students use for ● Where to find brands that need help (even MASSIVE success and regularly send if you don’t know anyone) ● How to pitch yourself and get work (even invoices like…  if you’re not good at selling yourself) ● Plus more! It’s A LOT, but your time is valuable. I want this hour to be MASSIVELY helpful.

(Plus no one in fashion talks about this stuff, I want to!) You can do this no matter…

● Where you live ● Your experience ● Who you know

Watch for IRL examples! Heads up for the end 

Let’s be honest! I have a course to sell

BUT, there’s a HUGE portfolio bonus (that I’ve NEVER offered before) ● You want to freelance! ● TRUE remote freelancing, NOT permalancing ● Good news about the pandemic... ○ TRUE freelancing is more possible! ■ Remote work was an option ■ Freelancers are less risky (jobs are You’re in the right HARD to find) ■ spot 浪 More startups! Laaaaaameeeee! 3x the opportunities in the past year (DURING COVID!) ● “... life was hell on earth. I was treated like LOVE fashion but garbage.” ● “My work wasn’t my happy place anymore. hating the industry  So much shouting, arguing, backstabbing, insulting...I HATED THIS JOB.” ● “I didn't get the job satisfaction that I was looking for...that'll also let me have a You told me working full-time can be good time with my family.” brutally long, abusive hours... ● Job market is TOUGH right now! ● I get it, I’ve been there! ● “[after a year] I haven’t really made LOVE fashion but money in my business.” ● “Ended up doing the business and not hating the industry  designing anything! After losing so much money, I closed down the website.” ● “I’ve made over $2k in sales but am still at -$2k from startup costs...most of the You told me having a brand is your money I make goes back into the business.” dream, but it’s not glamorous and ● I get it, I’ve been there! draining your bank account: If you’ve felt like this, drop your fave EMOJI in the chat ● “I am still working with clients I love. It’s a lot easier to walk away from a client when you have options available.” ● “Freelancing is the only way I didn’t burn out in this industry. I love my work and my clients.” ● “I can easily and very comfortably pick and Freelancing is your choose what I'm working on. I feel stronger and more confident. I feel like a badass.” fashion dream - Ellie, SFF grad come true! I get it, I’ve been there!

Found freedom, flexibility, traveled 6-8x, time with family while doing work I loved Grew my freelance career from $0 to $100k+ MOST of you want this so badly, but you’re struggling It can be HARD AF to do on your own Posting on social, reaching out to network, creating Upwork profile...not working! Which is why you’re here! What’s your current CONFIDENCE about freelancing from 1-10?

1 = you know NOTHING 10 = you know EVERYTHING Put it in the chat ● Built on my 10+ years of freelancing ● 2.5 years of research + interviews with other successful freelancers ● Purchased “generic” freelancing courses to learn other strategies My proven 5 Stage ● Tested on 30+ fashion freelancers to Freelancing see what worked / didn’t Framework

Not pulled out of my  1. Building a Solid Foundation FAST (so you don’t get stuck on the small stuff) 2. Getting Inside Your Customer’s Head 5 Stage Freelancing (so they always come back for more) 3. Finding Your Perfect Customer (so you Framework can work on projects you love) 4. Pricing, Pitching and Getting Paid (so To create a life of freedom & flexibility you can confidently collect a fair wage)   ✈ 5. Turning One Project into Many (so you can grow without doing more work) ● Much simpler than it looks This is going to seem ● This framework is designed for people like you who are BUSY (or don’t feel READY) like a lot of info ● You can do this alongside a full time job ● Or alongside launching your brand It’s crammed into ONE hour! ● Or full-time if you have the opportunity ⏰

Stage 1: Building a Solid Foundation FAST

(so you don’t get stuck on the small stuff) Choose a niche! (Don’t try to do it all) Niche Options ● Category: Lingerie, swim, denim, etc ● Service: flats, tech packs, patternmaking ● Combination of category + service     ● Increased confidence ● Finding brands is easier ● Portfolio is easier (A LOT!) ○ Show just 2-3 projects (no fancy Why should you be website needed!) ○ Self-directed ok! niche? 樂 ○  Do NOT overthink (comfort zone). Get it good enough! ● You WILL get more work ○ Brands want specialists, not generalists - more on this later! ● Theresa + Heidi flats story Successful Fashion Freelancer Niche Examples SFF Grad Mari

Women’s sustainable sweater designer (category combo)

Has been getting work VERY easily

(NOT through her network) SFF Grad Alison

From general tech design to women’s patternmaking for small/mid brands (category + service combo)

Her business GREW when she niched! ● Eleni wanted a "decent life at my country [Greece] without having to migrate abroad” but it felt "unreachable." SFF Grad Eleni ࠈ ● She now feels confident calling herself a (from Greece with no experience) freelancer who "started without 'real experience.'" ● "I cannot believe that I am actually living Focuses on tech packs what I was once dreaming about." (which she loves) ● And she’s earning REAL LEGIT CASH. As in 4-5x the average hourly rate in Greece. ● Hesitant to enroll - does it work outside the US? Those were “distorted thoughts,” freelancing is possible anywhere 1. What you LOVE Consider 2 things to 2. What you’re good at quickly pick your niche Don’t worry about getting pigeon holed!

Take 10 seconds to write it down (don’t over think, you can change later) Stage 2: Getting Inside Your Customer’s Head

(so they always come back for more) Customer research to understand their challenges and dreams Think about it like this: ● Have you ever thought “wow, Heidi is You can talk TO them inside my head!” ● I know a lot of you have - you tell me! about their needs ● Learn how to get in their head so you can understand their problems instead of AT them and help SOLVE them! about your skills ● My framework makes this really easy and will 10x your success (since no freelancers do this!) Stage 3: Finding Your Perfect Customer

(so you can work on projects you love) Where do you find freelance clients? Well, here’s where you ● Fivver, Upwork, or applying to “freelance” jobs DON’T find them ● Freelance jobs aren’t LISTED - ❌ they are FOUND ● Trade show listings, Instagram, going shopping IRL ● What brands to focus on? So here’s where you ○ Choose from your niche FIND them (lingerie, denim, etc) ○ If you’re selling services ✅ (flats, TPs), start with the category you love ● Then, you pitch! Stage 4: Pricing, Pitching & Getting Paid

(so you can confidently collect a fair wage) Have you felt confused or lost about PRICING? Drop your fave EMOJI in the chat ● Do NOT overthink this (comfort zone)  The NO BRAINER trick to ● Drop 3 zeros earn a fair wage ○ $80,000 = $80/hr ○ $20,000 = $20/hr 易 ● What could your pricing be? ○ Write it down and start! Pitching yourself (even if you don’t have a network or don’t know anyone) Does “selling” yourself feel “gross”? ● You are HELPING people ● SFF grad Amy now likes it! ● Selfish not to! ● You’re awesome, what about that other flakey freelancer? A BAD pitch 

● Generic ● All about you ● A kajillion services ● Open ended ● IRL example (have you been guilty?) A GOOD pitch ✅

● Specific ● About the brand ● Includes value ● Clear action (CTA) ● IRL example from SFF grad Mari who… ○ Wasn’t a “good” writer (ESL) ○ Didn’t feel like an expert ○ Felt uncomfortable pitching ○ Used this EXACT strategy to QUICKLY land her first 3 clients and is regularly sending $$$ invoices A GOOD pitch ✅

● Specific ● About the brand ● Includes value ● Clear action (CTA) ● IRL example from SFF grad Mari ● Too much to cover now (details in SFF) There are endless ● 4 main points: ○ SPECIFIC strategies to pitching... ○ About THEM ○ VALUE  ○ Clear CTA SFF Grad Ellie (military wife, moves a lot)

And your growth is limitless Stage 5: Turning One Project Into Many

(so you can grow without doing more work) 2 simple strategies that 1. Do an exceptional job 2. ASK for referrals (without most people don’t do! being pushy or salesy)

邏 ● Deliver on time (or early) ● Follow up / check-in ● Give them something extra 1. Do an exceptional job ● Be reliable and accountable ● They’ll jump to hire you again ● Freelancers are “flakey” 朗 ○ Market is NOT saturated ○ HARD to find (I know!) But YOU will do a great job and YOU will kickass ● 2019: $2k in her first 2 months (with just 10 pitches!) and grow… ● 2021 update: no outreach since first couple months, ALL work is Just like SFF grad Amy ongoing / referrals ● Working 10-20hrs, earning 1.5x (a full-time mom to 2yo son) previous salary (hour for hour) “It was so great working with you on this 1. tech pack project, thank you so much for the opportunity. If you know of any other 2. ASK for referrals sustainable kidswear brands who could (without being pushy use help with tech packs, I love getting referrals.” or salesy) Many strategies, but 3 main points: ○ Compliment ○ Thank you 欄 ○ Specific ask Seems simple, but MOST people don’t do this. Your business will SKY ROCKET. 5 Stage Freelancing 1. Building a Solid Foundation FAST (so you don’t get stuck on the small stuff) Framework 2. Getting Inside Your Customer’s Head (so they always come back for more) To create a life of freedom & flexibility 3. Finding Your Perfect Customer (so you can work on projects you love) 4. Pricing, Pitching and Getting Paid (so you can confidently collect a fair wage) 5. Turning One Project into Many (so you can grow without doing more work) CONFIDENCE check in! 1-10, how do you feel about freelancing?

Even a .5 or 1 point increase is HUGE after just one hour! IMAGINE HOW MUCH MORE YOU CAN GROW

There are “limitless possibilities” - SFF Grad Mari Thank you THANK YOU THANK YOU!

I appreciate you being here so much! SUCCESSFUL FASHION FREELANCER

The freedom and flexibility you deserve working on projects you love

sewheidi.com/SFF THE TRANSPARENT TRUTH ● SFF Closes 4/23 ● Portfolio bonus expires in 1 hour (20 spots) ● DEADLINES to help YOU take MASSIVE (because no online course action! creators talk about this stuff) ● 60 day no questions asked money back THE UNBELIEVABLE ● INSTANT access to everything ● LIFETIME access to everything (even new GUARANTEE stuff) My entire PROVEN

5 Stage Freelancing Built on: Framework ● 10+ years exp, 2.5+ yrs research, 30+ student testers, 130+ paying students ● EVERYTHING on finding clients, pricing, portfolios, pitching, proposals, negotiating, contracts, etc. ALL. THE. THINGS. ● Just for fashion! The opportunity for live 1:1 freelancing Strategy Sessions with ME (NEW!)

Plus these BADASS 5+ hrs Q&A with top students to overcome most BONUSES common challenges Access to our private SFF student group to connect with other kickass freelancers. 朗 PLUS, this is the ONLY place I share freelance opps (3X in the past year!) 3x the opportunities in the past year (DURING COVID!) How Alison replaced her full-time salary with freelancing 4 behind the scenes How Kimberly went from small gigs on UpWork to charging $80-100/hour strategy sessions with How Marissa earned over $300k in a year working fashion freelance just 4 days / week How to protect yourself as a freelancer with experts Andrea, a lawyer who helps fashion freelancers get paid and not get taken advantage of Swipe copy templates for pricing, pitching, negotiating, contracts, invoices and more FAST ACTION ● Personalized critique from ME so your PORTFOLIO portfolio is optimized to get freelance clients BONUS ● NEVER offered before ● First 20 students ONLY, one hour deadline ● 2 weeks to get your review  ● Recorded and shared in SFF YOUR INVESTMENT

(I’m actually embarrassed about the price )

CRAZY low, never been raised (even though life changing results like 1.5x income, 4-5x hourly rate, etc)

Will be going up! YOUR INVESTMENT $97/month (6 months)

Pay in Full to save $85 ($497)

DESIGNED TO 3-10X YOUR INVESTMENT IN WEEKS YOU CAN DO THIS NO MATTER...

WHERE YOU LIVE

WHO YOU KNOW

YOUR EXPERIENCE

Remember Eleni (from Greece), Alison, Ellie, Amy and more! ENROLL NOW SEWHEIDI.COM/SFF

FAST ACTION PORTFOLIO BONUS: 1 HOUR / 20 STUDENTS

SFF CLOSES APRIL 23 11:59P EST

PRICE WILL GO UP (OMG IT’S SO LOW ࣼ)

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