Your Invitation to the World's Greatest Driving Event
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Launched by former F1 racer Jonathan Palmer in 1991, PalmerSport retains its reputation as the world’s greatest Run in-conjunction with PalmerSport, the Digital Driving driving event: a motorsport experience like no other. Challenge is the Digital Industry’s premier networking and fund raising event. At PalmerSport you’ll spend a full day driving an unrivalled collection of high-performance sports cars, tin tops and The day will bring together leaders in Digital and open-top racing cars on four purpose-built circuits at eCommerce for an exciting day of motorsport competition, Bedford Autodrome. And unlike lesser driving events, networking and fund raising. PalmerSport actively encourages you to push right to the limit on every circuit, in every car. Supported by our fabulous Sponsors, the day will follow the exhilarating PalmerSport format with a series of eight With more spacious run-off areas than conventional motor high octane driving activities as outlined in this brochure. racing venues, these bespoke circuits allow you the freedom to drive harder and faster than anywhere else in the world, Once the driving is complete and the results are being with outstanding safety. verified, there will be a Charity Auction for the event’s chosen charity, culminating with an awards ceremony to PalmerSport offers you a heart-stopping, exhilarating and crown one winner the Digital Driving Champion 2018. unforgettable day. Get ready for a day you’ll never forget! Welcome to PalmerSport 2018. We look forward to meeting you. Digital Driving Challenge Team PAGE// TWO PAGE// THREE MARTIN BRUNDLE THE F1 THE EXPERT CONNECTION JONATHAN PALMER – THE VISIONARY Back in the 1980s I was determined to pursue my passion for motor racing, aiming for the very top – F1. Through winning F3 and F2 championships, I was privileged to be able to realise my dream of driving not just F1 cars, but also Le Mans prototypes, racing both for Former F1 driver and respected six years across some of the world’s most commentator Martin Brundle challenging circuits. presents your pre-event briefing video, talking you through all the When my own driving career came to an end, cars and circuits at PalmerSport I wanted to find a way to share my passion before you get behind the wheel. for motorsport with others and recreate the I’ve carried the same meticulous approach over to exhilaration that only comes from being behind PalmerSport. Here though, I work with my team of the wheel of a racing car. PalmerSport was born engineers to not only optimise the performance of JOLYON PALMER out of a desire to create a motorsport event like our cars – which is far above those of other driving THE PACE SETTER no other, a truly authentic driving experience events – but also make sure this performance is where highly skilled instructors actively push easily accessible to our PalmerSport guests, who guests to drive as hard and as fast as possible. despite usually no experience, can be confident This philosophy has endured, and more than 25 extracting the maximum in a short time, whether years later PalmerSport is still unique in its field - first-time or repeat visitors. firmly established as the dominant market leader. But PalmerSport is about more than just driving. Years of experience have taught me the From the moment you arrive, you’ll be looked importance of carefully developing all kinds of after by our exceptional hosts and instructors, race cars to achieve optimum performance, and ensuring you get the most from the day whether you are visiting as an individual or participating in a corporate event. Alongside eight thrilling driving activities, you will enjoy superb food British racing driver Jolyon Palmer and hospitality in an inspiring and exhilarating is your F1 benchmark – he’s environment. All our suites overlook the track so extensively tested every car at even when you are networking or socialising, you Bedford Autodrome, pushing to are right by the action. the limit in every activity. PalmerSport is the closest you’ll get to strapping Everybody would love to know into a race seat for real, and it’s guaranteed to how their driving skills stack up leave an indelible impression. Nothing else against those of an F1 driver, and comes close. exclusively at PalmerSport we can give you the answer! PAGE// FOUR THE 2018 LINE-UP RENAULT CLIO CUP RACER FORMULA 3000 PALMER JP-LM CATERHAM PURSUIT NORTH CIRCUIT WEST CIRCUIT ONBOARD WEST CIRCUIT NORTHERN ACTIVITY AREA VIDEO This is a pocket-sized speed demon, offering accessible A Grand Prix-style single-seater, with an open The JP-LM adds a flavour of Le Mans to the line-up, with The Caterham Seven is the ultimate, ultra-light racer that kerb-hopping fun, and an easily controllable driving thrill cockpit and a thunderous Cosworth-developed slicks-and-wings and a sleek sports car body that would delivers fun by the bucket load. Go head-to-head with an that everyone can enjoy. V6 power unit, and tyres from F1 supplier Pirelli. look perfectly at home on the Mulsanne Straight. opponent on our mirror-image course. 147 5.0 167 3.4 130 4.8 MPH 170 3.1 MPH MPH SECONDS MPH SECONDS SECONDS SECONDS Top Speed 0-60 MPH 1.6 Litre 6-Speed Live Front-Wheel Top Speed 0-60 MPH 3 Litre V6 6-Speed Live Rear-Wheel Top Speed 0-60 MPH 3 Litre V6 6-Speed Live Rear-Wheel Top Speed 0-60 MPH 2 Litre 6-Speed Rear-Wheel 4-Cyl Turbo, Paddleshift Timing Drive 250 BHP Paddleshift Timing Drive 250 BHP Paddleshift Timing Drive 175 BHP Manual Drive 220 BHP Front Engine Mid Engine Mid Engine Front Engine ARIEL ATOM BMW M4 GTP LAND ROVER DEFENDER SODI GT5 KART EAST CIRCUIT SOUTH CIRCUIT OFF-ROAD COURSE KART CIRCUIT This modern classic, stripped down to the bare A muscular brute of a GT car that has been modified This is a pocket-sized speed demon, offering accessible The 390cc Sodi GT5 kart has super-light steering and essentials, offers immense acceleration and mind- from its road-going production counterpart to provide a kerb-hopping fun, and an easily controllable driving thrill a top speed of 48mph. Your driving skills are laid bare bending cornering capabilities. thoroughbred power ride. that everyone can enjoy. alongside your teammates on our tight kart circuit. 145 3.2 185 3.9 48+ MPH SECONDS MPH SECONDS 45˚ 35˚ MPH Top Speed 0-60 MPH Honda i-VTEC 6-Speed Live Rear-Wheel Top Speed 0-60 MPH 3 Litre 7-Speed Live Rear-Wheel Maximum Wading Depth Maximum Side Dual-Range 4x4 4-Wheel Top Speed Honda Fastest Rear-Wheel Drive 2 Litre, Paddleshift Timing Drive Twin Turbo, Paddleshift Timing Drive Climb Angle 500mm Tilt Angle and Locking Drive GX390cc Lap Rear Engine 245 BHP Mid Engine 425 BHP Front Engine Centre Diff Front Engine PAGE// SIX PAGE// SEVEN In one unforgettable day, you will drive a selection of fantastic cars in an eight-activity programme with live timing, scoring and awards. Here’s a typical itinerary... BEDFORD ACTIVITIES NORTH CIRCUIT: RENAULT CLIO CUP RACER 07.45 08.30 SOUTH CIRCUIT: BMW M4 GTP REGISTRATION EVENT AUTODROME EAST CIRCUIT: ARIEL ATOM AND BREAKFAST BRIEFING WEST CIRCUIT: FORMULA 3000 Your hospitality suite A video briefing from Sky Bedford Autodrome is located right PALMER JP-LM opens for registration and Sports F1 commentator in the centre of England – just 50 KART CIRCUIT: SODI GT5 KART breakfast at the start of one Martin Brundle on what miles north of London, with excellent OFF-ROAD COURSE: LAND ROVER DEFENDER of the most memorable you’re going to be driving road and rail links and its own NAA: CATERHAM PURSUIT days of your life. and how best to do it. runway at Bedford Aerodrome. KEY 08.50 09.00 R VENUE RECEPTION YOUR DAY PEDAL TO BEGINS THE METAL HOSPITALITY SUITE Join your team leader Meet your instructor NORTHERN ACTIVITY TRACKSIDE SUITE WITH LIVE TIMING and then board your in the first of the day’s AREA (NAA) bespoke PalmerSport cars, get to grips with CATERHAM PURSUIT WORKSHOP shuttle that will transport the controls and then OFF-ROAD COURSE you around the venue. put your foot down! VENUE OFFICES LAND ROVER DEFENDER R NORTH CIRCUIT 1.00 MILE 12.15 13.15 RENAULT CLIO CUP RACER LUNCH AND RESTART REFUEL An adrenaline-drenched A first class lunch, table- afternoon lies ahead as served in your hospitality your confidence builds suite, with time to share with more cars to drive. those unforgettable moments. SODI GT5 KART EAST CIRCUIT 0.75 MILES ARIEL ATOM WEST CIRCUIT 1.87 MILES 16.30 16.45 FORMULA 3000 AFTERNOON PRIZEGIVING PALMER JP-LM SOUTH CIRCUIT TEA ENTRANCE 1.50 MILES The coveted PalmerSport BMW M4 GTP Tea with sandwiches and trophies are awarded to cakes is served over talks the day’s best drivers.