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With Focus on Healthy Products the HONG KONG With Focus on Healthy Products THE HONG KONG FOOD MARKET OFFICIAL PROGRAM PARTNER THE HONG KONG FOOD MARKET This report provides a comprehensive reference for Swiss companies wanting to expand and/or develop in the Hong Kong food market. It contains market insights on the rapidly changing food market, especially for Food & Beverage and Healthy Foods. Date: March 2015 Language: English Number of pages: 35 Author: Fiducia Management Consultants Other sectorial Reports: Are you interested in other Reports for other sectors and countries? Please find more Reports here: s-ge.com/reports DISCLAIMER The information in this report were gathered and researched from sources believed to be reliable and are written in good faith. Switzerland Global Enterprise and its network partners cannot be held liable for data, which might not be complete, accurate or up-to-date; nor for data which are from internet pages/sources on which Switzerland Global Enterprise or its network partners do not have any influence. The information in this report do not have a legal or juridical character, unless specifically noted. Contents 4.3. DIETARY SUPPPLEMENTS ______________ 22 1. FOREWORD____________________________ 6 4.3.1. Market Development ___________________ 22 2. INTRODUCTION ________________________ 7 4.3.2. Main Players ________________________ 23 4.3.3. Distribution Channels __________________ 23 3. FOOD & BEVERAGE MARKET ____________ 8 4.3.4. Opportunities and Suggestions to Swiss Companies23 3.1. PACKAGED FOOD AND BEVERAGE _________ 8 4.4. SPORTS & FITNESS ___________________ 24 3.1.1. Market Development ____________________ 8 4.4.1. Market Development ___________________ 24 3.1.2. Main Players _________________________ 9 4.4.2. Main Players ________________________ 25 3.1.3. Distribution Channel ___________________ 10 4.4.3. Distribution Channels __________________ 25 3.2. Alcohol Beverage _______________________ 11 4.4.4. Opportunities and Suggestions to Swiss Companies26 3.2.1. Market Development ____________________ 11 3.2.2. Main Players ________________________ 12 5. AUTHORITIES, ORDINANCE, FAIRS AND 3.2.3. Distribution Channel ___________________ 12 ASSOCIATIONS _______________________ 27 3.2.4. Opportunities and Suggestion to Swiss Companies 12 5.1. FOOD AUTHORITIES __________________ 27 3.3. horeca (hOTEL, Restaurant, café) __________ 13 5.2. FOOD FAIRS ________________________ 27 3.3.1. Market Development ___________________ 13 5.3. Associations _________________________ 27 3.3.2. Main Players ________________________ 14 6. POLICY & REGULATION ________________ 28 3.3.3. Distribution Channel ___________________ 14 6.1. ORDINANCE ________________________ 28 3.3.4. Opportunities and Suggestions to Swiss Companies15 6.2. Labeling Requirements _________________ 28 4. HEALTHY FOOD MARKET _______________ 17 6.2.1. The Documents required to be marked on the Label 4.1. BABY & INFANT FOOD __________________17 of all Prepackaged Food _________________ 28 4.1.1. Main Players _________________________17 6.2.2. Requirements Specific to Nutritional Labeling __ 28 4.1.2. Distribution Channel ___________________ 18 6.3. Packaging and Container Regulations ________ 28 4.1.3. Opportunities and Suggestions to Swiss Companies19 6.4. Food Additives Regulations ______________ 28 4.2. Natually Healthy food __________________ 19 6.5. Other Regulations and Requirements ________ 29 4.2.1. Market Development ___________________ 19 6.5.1. Import Duties ________________________ 29 4.2.2. Main Players ________________________ 20 6.5.2. Certificate of Origin ____________________ 29 4.2.3. Distribution Channels __________________ 21 6.5.3. Products Containing Living Modified Organisms 29 4.2.4. Opportunities and Suggestions to Swiss Companies21 6.6. Other Specific Standards for healthy food _____ 29 6.6.1. Health and Organic Foods _______________ 29 6.6.2. Legislative Proposal on Infant Formula and Food Products ___________________________ 29 6.6.3. Voluntary Code of Practice for Infant Formula, Baby Food and Related Products _______________ 30 6.7. Import Procedures ____________________ 30 7. SWITZERLAND COMPANIES IN HONG KONG31 7.1. DKSH Group – Selling to Hong Kong ________ 31 7.1.1. About DKSH and DKSH Business Line Gourmet Fine Foods __________________________ 31 7.1.2. Success story – Carma __________________ 31 7.2. Migros Group – sourcing from Hong Kong ____ 31 8. QUOTES FROM EXPERTS _______________ 32 9. APPENDIX ____________________________ 34 9.1. Reference ___________________________ 34 List of tables and figures Table 3.1.2. 1 Main players of impulse and indulgence products in Hong Kong ............................................................................... 9 Table 3.1.2. 2 Main players of beverage products in Hong Kong ...................................................................................................... 10 Table 3.1.3. 1 Food retail stores and number in Hong Kong ............................................................................................................. 10 Table 3.2.2. 1 Alcoholic beverage main players in Hong Kong.......................................................................................................... 12 Table 3.3.2. 1 HoReCa market development main players in Hong Kong ........................................................................................ 14 Table 3.3.3. 1 HoReCa market distribution channel in Hong Kong .................................................................................................. 14 Table 3.3.3. 2 Number of western restaurants in Hong Kong (by price range per person per meal).............................................. 15 Table 3.3.3. 3 Number of high-end hotels in Hong Kong .................................................................................................................. 15 Table 4.2.2. 1 Naturally healthy beverage main players in Hong Kong ........................................................................................... 20 Table 4.2.2. 2 Naturally healthy packaged food main players in Hong Kong.................................................................................. 20 Table 4.3.2. 1 Dietary supplements main players in Hong Kong ..................................................................................................... 23 Table 4.1.1. 1 Baby and infant food main players in Hong Kong ....................................................................................................... 17 Table 4.4.2. 1 Sports and fitness food main players in Hong Kong.................................................................................................. 25 Figure 3.1.1. 1 Impulse and indulgence product market development in Hong Kong 2009 – 2017 (in HKD b) .................. 8 Figure 3.1.1. 2 Carbonate beverage market development in Hong Kong 2009 – 2017 (in HKD b) ........................................ 9 Figure 3.1.3. 1 Packaged food and beverage channel development in Hong Kong 2011 - 2013 ....................................................... 10 Figure 3.2.1. 1 Alcoholic beverage market development in Hong Kong 2009 – 2017 (in HKD b) .................................................. 11 Figure 3.2.3. 1 Alcoholic beverage distribution channel in Hong Kong 2013 ................................................................................... 12 Figure 3.3.1. 1 HoReCa market development in Hong Kong 2009 – 2017 (in HKD b).................................................................... 13 Figure 4.1.1 Hong Kong baby food market development 2009 – 2017 (in HKD b) ......................................................................... 17 Figure 4.1.2. 1 Baby and infant food distribution channel in Hong Kong 2011-2013 ...................................................................... 18 Figure 4.2.1. 1 Hong Kong naturally healthy food market development 2009 – 2017 (in HKD b) ................................................. 19 Figure 4.2.3. 1 Naturally healthy beverage distribution channel in Hong Kong 2011-2013 ............................................................ 21 Figure 4.2.3. 2 Naturally healthy packaged food distribution channel in Hong Kong 2011-2013 ................................................... 21 Figure 4.3.1. 1 Dietary supplements market development in Hong Kong 2009 – 2017 (in HKD b) .............................................. 22 Figure 4.4.1. 1 Hong Kong sports & fitness food market development 2009 – 2017 (in HKD b) ................................................... 25 Figure 4.4.3. 1 Sports bar, powder, and tablet distribution channel in Hong Kong in 2013 .......................................................... 25 Figure 4.4.3. 2 Sports and energy drinks distribution channel in Hong Kong in 2013 .................................................................. 26 1. Foreword Dear Reader, The Hong Kong (HK) market is often labelled as a test-market, a business incubator or a trade accelerator for further opportunities in Mainland China and other Asian countries. Indeed many companies decide to set foot in HK with a small operation first in order to fine-tune their Asian strategy and feel the pulse of their consumers, which offers them a time period of organic growth as well as a sound development. Others, usually bigger brands with a solid marketing budget, choose a more aggressive approach with a Flagship-store in prominent shopping districts offering them best exposure. But all agree: “If it sells in HK, it sells in China”. With over 50 million visitors a year,
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