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RSCI Pioneered the Hypermarket Concept in the Philippines Through Shopwise

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RSCI Pioneered the Hypermarket Concept in the Philippines Through Shopwise Rustan Supercenters, Inc. (RSCI), a member of the Rustan Group of Companies, was founded in 1998 at the height of the Asian Economic Crisis. It was the first Rustan Company to take in outside investors. It was also the Rustan Group’s first major foray into the discount retailing segment through an adapted European style hypermarket. RSCI pioneered the hypermarket concept in the Philippines through Shopwise. Armed with the vision of providing Quality for All, the Company sought to make the renowned Rustan’s quality accessible to all, especially the middle and working class. Its mission is to create a chain of supercenters or hypermarkets which is the needs of the Filipino family. Rustan’s decision to diversify into hypermarkets was borne out of manifest opportunities brought about by fundamental changes that are taking place in the Philippine market: a burgeoning middle class; increasing value consciousness across various income levels; and new geographical market opportunities that are best served through discount retailing operations. RSCI developed and opened the first hypermarket in the country in November 29, 1998 in Alabang. From 40 employees, it now employs more than 6,000 employees The Company has attained much success since its inception. From 40 employees, it now employs more than 6,000 employees. From sales of zero, the Company registered sales of over P17B in fiscal year 2012-2013. From one hypermarket in Filinvest Alabang, it has now grown to 46 stores covering multiple retail formats, namely, hypermarkets, upscale supermarkets, and neighborhood grocery stores. November 2006 marked yet another milestone for RSCI when it has acquired the 21 Rustan’s stores and food services operations under an Asset Lease Agreement. With this integration, the Company became a multi-format retailer. Rustan’s Supermarkets offers full-line supermarkets catering to a more discriminating and sophisticated market. Aside from basic groceries and a wide range of imported goods, Rustan’s Supermarkets feature a full-service deli, the first-of-its- kind soup, salad and gourmet sandwiches on the go. Catering the growing health consciousness and time starved needs of working mothers, the Gourmet-to-Go concept has attained much success and acceptance from the market. Similarly, Rustan’s Supermarkets offers fresh, hand-made pasta, a pizza bar and restaurant concepts, such as Benny’s within its premises. In May 2012, Rustan Supercenters, Inc. partnered with Dairy Farm Group, a leading pan- Asian multi format retailer. Dairy Farm operates over 5,700 outlets including supermarkets, hypermarkets, health and beauty stores, convenience stores, home furnishings and restaurants under well-known local brands like Mannings, ThreeSixty, Giant, Jason’s, Guardian, Ikea, Cold Storage, 7-11, to name a few. The Group's businesses are managed from Hong Kong by Dairy Farm Management Services Limited through its regional offices. Dairy Farm is a member of the Jardine Brands under the Dairy Farm Group Matheson Group. include popular names such as IKEA, 7-Eleven, Mannings, Cold The Dairy Farm is best known for the following Storage and Hero. brands present in the Asia-Pacific region: In November 2012, the international Wellcome brand from Dairy Farm (in operations in Hong Kong and Taiwan) was introduced to the Philippine market. Catering to the mass market, Wellcome is envisioned to provide the basic daily and weekly needs of the working class consumer. Modeled as a neighborhood supermarket, Wellcome stores are strategically located in densely populated areas and neighborhoods. This format increases the company's options for aggressive geographical expansion by bringing stores closer to its target customer base. Wellcome now has a total of thirteen stores in and around Metro Manila. In November 2013, Marketplace by Rustan’s opened its doors to Filipinos. Taking to a whole new level the pleasurable shopping experience for food that Rustan’s is known for, Marketplace promises to give shoppers a new supermarket concept that brings together international and specialized products, world-class ambience, and the quality of customer service unique to the brand. Marketplace by Rustan’s is designed to align with the aspirations and lifestyles fitting to an exquisite breed of shoppers. Since the partnership with the Dairy Farm Group in 2012, important progress has been made in assortment, operating standards, and the overall consumer offer. Investment has been made in the existing store base and in new stores. Rustan Supercenters, Inc. is focused on becoming one of the Top 3 most preferred supermarket destination in the near future. With a unified vision to bring quality and the benefits of modern retailing in the country, the Company is poised to create many more milestones in the Philippine retail landscape. Format Hypermarket Upscale Neighborhood Supermarket Grocery Stores Number 13 20 13 of Stores Awards and Recognitions: Year Awards & Recognitions First Efficient Consumer Response (ECR) Grand Prize 2004 bested 18 other entries from all over the Asian Region The Outstanding Young Men 2004 Shopwise President was the sole recipient of the award for Business entrepreneurship Outstanding Filipino Retailer (OFR) - Winner 2005 Hypermarket/ Department Store Category Shopwise Hypermarkets Year Awards & Recognitions Most Progressive Key Account 2006 by Unilever Philippines Best Green Campaign Ayala Merchant Award 2010 for Rustan's for Life Campaign 2010 Best Green Campaign & Top EGC Merchant 2011 Ayala Merchant Award 2011 for Rustan's Naturally Campaign & Rustan's Greenbelt Outstanding Filipino Retailer (OFR) Award: Winner 2011 Full Line Department Store & Hypermarket Category Shopwise Hypermarkets Entrepreneur of the Year Awards 2011 2011 Donnie Tantoco, Innovation Entrepreneur of the Year Anvil Awards - sansRival Magazine 2012 Bronze Anvil Award for Best PR Tool Award of Excellence for Best PR Tool External Publications Year Awards & Recognitions Outstanding Filipino Retailer (OFR) Award: Finalist Supermarket Category 2012 Rustan’s Supermarkets Outstanding Filipino Retailer (OFR) Award: Winner & Hall of Famer 2012 Full Line Department Store & Hypermarket Category Shopwise Hypermarkets Outstanding Filipino Retailer (OFR) Award: Winner 2013 Supermarket Category Rustan’s Supermarkets .
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