Making Mobile Financial Services Work for Central and West Asian Countries
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Technical Assistance Consultant’s Report Project Number: 43359 May 2014 Regional: Financial Sector Development in Central and West Asia (Financed by the Asian Development Bank’s Technical Assistance Special Fund) Making Mobile Financial Services Work for Central and West Asian Countries Prepared by the Frankfurt School of Finance & Management This consultant’s report does not necessarily reflect the views of ADB or the government concerned, and ADB and the government cannot be held liable for its contents. (For project preparatory technical assistance: All the views expressed herein may not be incorporated into the proposed project’s design.) FINANCE SECTOR DEVELOPMENT IN CENTRAL AND WEST ASIA Making Mobile Financial Services Work for Central and West Asian Countries FINANCE SECTOR DEVELOPMENT Prepared by the Frankfurt School of Finance and Management i Contents Abbreviations ..........................................................................................................................................................ii Boxes, Figures, and Tables ...................................................................................................................................... iii I. Introduction .....................................................................................................................................................1 II. Mobile Financial Services ................................................................................................................................ 3 A. Evolution ................................................................................................................................................... 3 B. Concepts .................................................................................................................................................. 6 C. Technology Enablers ...................................................................................................................................7 D. Mobile Financial Services Models ............................................................................................................... 9 III. Mobile Financial Services to Provide Financial Inclusion ...................................................................................11 A. A Theoretical Concept for Mobile Financial Services .....................................................................................11 B. Developed Countries ................................................................................................................................ 13 C. Developing Countries ................................................................................................................................15 IV. Mobile Financial Services in Central and West Asian Countries ........................................................................ 23 A. Armenia .................................................................................................................................................. 23 B. Azerbaijan ............................................................................................................................................... 26 C. Kyrgyz Republic ........................................................................................................................................27 D. Pakistan ................................................................................................................................................. 28 E. Tajikistan ................................................................................................................................................ 30 F. Uzbekistan ...............................................................................................................................................32 V. Making Mobile Financial Services Work in Central and West Asian Countries ................................................... 35 A. Cross-Country Analysis ..............................................................................................................................35 B. Summary of Mobile Financial Services Initiatives ........................................................................................ 38 C. Gap Analysis and Recommendations ......................................................................................................... 38 VI. Summary and Conclusion ............................................................................................................................... 43 References ...........................................................................................................................................................45 ii Abbreviations ADB – Asian Development Bank AFI – Alliance for Financial Inclusion AMD – Armenian dram CGAP – Consultative Group to Assist the Poor DOI – Digital Opportunities Index GDP – gross domestic product GNI – gross national income GSMA – Groupe Speciale Mobile Association G-20 – Group of Twenty ICT – information and communication technology IDI – ICT Development Index IFC – International Finance Corporation IMF – International Monetary Fund ISP – internet service provider ITU – International Telecommunication Union SIM – subscriber identiication module SMS – short messaging service UNDP – United Nations Development Programme US – United States iii Boxes, Figures, and Tables Boxes 1: Agent Banking in Brazil .........................................................................................................................................9 2: Online and Mobile Banking in the United States ...................................................................................................14 3: Regulation of Mobile Financial Services in the European Union ..............................................................................15 4: The Group of Twenty ..........................................................................................................................................16 5: M-Pesa, Kenya ...................................................................................................................................................20 6: Smart Money, Philippines ...................................................................................................................................22 7: MobiDram, Armenia ...........................................................................................................................................25 8: MobilBank, Azerbaijan ........................................................................................................................................27 9: Easypaisa, Pakistan ...........................................................................................................................................29 10: Agroinvestbank, Tajikistan.................................................................................................................................31 11: Paynet, Uzbekistan...........................................................................................................................................33 Figures 1: The Importance and Evolution of Banking Channels ................................................................................................3 2: Electronic Banking Channels .................................................................................................................................4 3: Mobile Financial Services Models of Cooperation .................................................................................................10 4: Digital Opportunity Index ....................................................................................................................................13 5: Adoption of Mobile Financial Services and Financial Access ..................................................................................17 6: Mobile Financial Services Readiness by Institutional and Market Environment.........................................................19 Tables 1: Mobile Network Generations .................................................................................................................................8 2: M-Banking Applications ........................................................................................................................................8 3: Relative Performance in Mobile Financial Services ................................................................................................18 4: General Country Data, 2011–2012 .....................................................................................................................36 5: Mobile Phone and Internet Usage .......................................................................................................................36 6: Access to Finance .............................................................................................................................................37 7: Summary of Mobile Financial Services Initiatives ..................................................................................................39 1 I. Introduction he concept of financial inclusion refers to several dimensions of the financial system working toward services tailored to clients across a broad spectrum of income groups, not just the wealthy (Tilman 2012). The quality of financial services and ways to deliver them have become more important