2020 Annual Report Ensuring the future of Coffee agriculture in 2020 The world was tested in unprecedented ways in 2020, and coffee agriculture was no exception. The global pandemic proved beyond a doubt that diversity confers resilience, whether we are talking about individual coffee farms, roaster supply chains, entire global economies or coffee genetic diversity. Coffee businesses need to build resilience to thrive in the 21st century, which will require innovation and creativity across the value stream, from small family farms to global retail giants. The stakes have never been higher than they are today for a tree crop like coffee: A plant put into the ground today will suffer the full brunt of the climate crisis over the next three decades. The supply chain begins with those seedlings, meaning everyone from farmers to coffee pickers to buyers to roasters to consumers will be affected by changes unfolding in the coffeelands. Our optimism for the future is unwavering. In 2020, despite a year of enormous challenge and uncertainty, 217 coffee companies—representing one-fifth of the global coffee market share—continued their support for collaborative science and innovation to secure a sustainable future for coffee.

-Dr. Jennifer “Vern” Long

WCR 2020 Annual Report 2 2020 Global Highlights

Ensuring high cup quality for the Three new global public goods: future—82 variety candidates and • Development of a rapid, low-cost, accessions evaluated, many for the SNP-based DNA fingerprinting first time, by cuppers from 22 platform to accelerate variety organizations to select the best for cleanup and modern molecular possible commercial release breeding approaches for use by producing countries Expanding farmer access to good trees • Modified Breeding Program (healthy + genetically pure) across Assessment Tool for Coffee (led by Latin America University of Queensland), a resource • Assistance to 66 seed lots to assess to assist coffee breeding programs genetic purity worldwide to assess and improve their • Confirmed the purity of seed adequate effectiveness in delivering innovations to produce 25.8 million trees annually for farmers • Publication of the most complete Supporting 16 countries to get better study to date of arabica genetic plants into farmers’ hands through diversity and confirmation of its advancements in DNA fingerprinting, recent evolution seed lot cleanup, breeding program evaluation and training Our strategy supports 11 focus Continuing a global network of 262 collaborative research trials located countries containing 50% of the directly in farmers’ fields to test world’s smallholder coffee farms variety performance in 14 countries and 32% of global coffee exports

WCR 2020 Annual Report 3 What does agricultural innovation do for... WCR acts as a bridge between industry market demand and national research programs to bring Coffee Businesses? tools and approaches with proven track records Agricultural research and development (R&D) for coffee in other crops to accelerate progress in coffee ensures the long-term availability of a differentiated supply agricultural research, driving value for the global of quality coffee from diverse origins, while enhancing and industry, from farmers to consumers. distributing the economic benefits of coffee for farmers. The global industry also needs to contribute meaningfully to the world’s Sustainable Development Goals, which requires innovation in coffee agriculture.

Coffee Farmers? Agricultural R&D done right builds farmer resilience, The Business Case for profitability and longevity. Agricultural R&D Coffee Drinkers? Innovation creates business opportunities that didn’t For coffee lovers who want consistently delicious choices exist before, allowing us to solve previously unsolvable and are conscious about the wellbeing of coffee farmers, problems, to scale solutions, or to create entirely new science and innovation ensures a sustainable future for products and markets. The importance of innovation for coffee. coffee agriculture is no exception. Farmers need better plants, better information, and alternative approaches to thrive in an increasingly volatile marketplace. Businesses dependent on coffee need these as well in order to “The climate is not warming to industries ensure future supply, to maintain consistent cup quality, leaving crop development to chance. The world to enhance farmer wellbeing, and to meet the world’s without World Coffee Research increasingly ambitious sustainability goals in the face of the climate looks like the world without coffee.” crisis. Innovations like variety identity tracing allow farmers to reduce their risk and bring roasters new tools for quality —Chair of WCR board of directors, Doug Welsh, VP Coffee and Roastmaster, Peet’s Coffee & Tea assurance and new product development.

WCR 2020 Annual Report 4 2021-2025: A new global strategy In 2020, while the world hunkered down in a global pandemic, WCR undertook a widespread consultation to understand the shared concerns and priorities of key coffee-producing countries, green coffee suppliers, and roasters to inform the development of our 2021-2025 agricultural R&D strategy. The consultation process consisted of 137 interviews and a survey taken by 896 stakeholders from around the world and across the value stream, including everyone from company CEOs to producing country national governments. The result was a new strategy, building on the foundational efforts made between WCR’s launch in 2012 and today, to build a global network of partnerships with national R&D programs, to establish a network of global variety trials, and to conduct critical work to support the professionalization of coffee seed value chains.

STRATEGY 2021-2025 Enhancing Country Competitiveness to Bolster Origin Diversity

WCR 2020 Annual Report 5 In 2021-2025, our strategic aim is to Our core work continues to be coffee genetic improvement. We work across the entire innovation pipeline to provide farmers with access to improved varieties, from breeding preserve origin diversity in the face through field trials, to nurseries and seed value chains. of the climate crisis by accelerating innovation in coffee agriculture. The strategy’s primary objectives are to foster increases in productivity, profitability and climate resilience, to enhance quality across major market segments, and to mitigate supply risk and advance against climate mitigation goals in 11 strategic countries. Prioritizing origin diversity ensures the coffee industry can access the unique flavors that coffee drinkers want and coffee businesses rely on, and distributes the economic benefits of coffee to TIME TO FARMERS’ FIELDS TIME TO FARMERS’ FIELDS TIME TO FARMERS’ FIELDS coffee farmers in key origins.

Our 11 focus countries are chosen for the significance of their global exports to origin diversity and supply risk mitigation, including at least two countries per world region for washed arabica and robusta, and at least one per region for natural arabica exports.

Countries shown here are the highest exporters of coffee in each region; dark grey countries are WCR Focus Countries

WCR 2020 Annual Report 6 OUR FOCUS COUNTRIES—BY THE NUMBERS Global Export % Produced By National Agricultural # of Farms WCR Trials WCR Trial Partners Ranking Smallholders Coffee Institute R&D Intensity

IHCAFE, Fundacion * 23 † Very low Cohonducafe, MDH- 6th 120,850 95% IHCAFE 3 research station Latin America Honduras 0.17% Volcafe, Swisscafe, 20 on-farm trials Neumann Foundation

18 Junta Nacional de Café, Low 2 research station Perhusa, OLAM, Peru 7th 222,800 75% None 0.35% 16 on-farm trials Technoserve Peru

Anacafe, FECCEG, 28 Neumann Foundation, Very low 1 research station Guatemala 10th 179,090 44% Anacafe 0.14% FEDECOCAGUA, 27 on-farm FEDECOVERA

Adequate 11 Café California, Caravela, Mexico 12th 515,000 97% INIFAP 1.05% 11 on-farm Rogers Family

33 ECOM, MERCON, Low 2 research station Nicaragua 13th 44,350 50% None 0.38% OLAM, CRS 31 on-farm See next page for data sources.

Highlight: Nursery and Seed Sector Strengthening in Latin America* Expanded farmer access to healthy + genetically pure trees

Latin America work significantly supported by the USDA- funded Maximizing Opportunities for Coffee & Cacao in the • 5 seed sector analyses • 17 varieties from 6 countries in the region added to Americas (MOCCA) program. (Honduras, Guatemala, Nicaragua, Peru, El Salvador) global genetic fingerprinting database • Assistance to 66 seed lots in 6 countries • Launch of Latin American Breeding Hub, hosted • 13 large nurseries trained by WCR by IHCAFE in Honduras—97 wild arabica accessions sent (WCR Core Collection from CATIE) ™

*Includes data for all focus countries in the table above, as well as El Salvador and Puerto Rico

In conjunction with: Lavazza Professional, KDP, and WCR member companies

WCR 2020 Annual Report 7 Africa Global Export % Produced By National Agricultural # of Farms WCR Trials WCR Trial Partners Ranking Smallholders Coffee Institute R&D Intensity

NaCORI, Great Breeding program * 18 Lakes Coffee, Kawacom, capacity-building, nursery † Low 1 research station Uganda 9th 1,821,000 99% NaCORI 0.62% Bukonzo Organic, Ugacof, and seed value chain work 17 on-farm trials Mountain Harvest beginning in 2021!

Low* WCR collaboration in Ethiopia 8th 2,242,000 86% JARC 0.29% Ethiopia begins in 2021!

* 10 KALRO/CRI, Africa Low 2 research station Kenya 21st 518,000 65% KALRO/CRI 0.48% Coffee Roasters 8 on-farm Asia Global Export % Produced By National Agricultural # of Farms WCR Trials WCR Trial Partners Ranking Smallholders Coffee Institute R&D Intensity

* 13 ICCRI, ECOM, Indonesia collaboration Very low 3 research station Indonesia 4th 1,342,500 99% ICCRI 0.17% Sarimakmur deepens in 2022! 10 on-farm trials

* India collaboration Low 1 CCRI India 5th 335,100 80% CCRI 0.30% 1 research station deepens in 2022!

* Papua New 20th 350,100 89% CIC Low 0 WCR collaboration in Guinea 0.31% PNG begins in 2022!

†Data ranked from bean exports in 1000 60kg bags | *Covers all crops, not only coffee Data sources for all countries: 1Export ranking: United States Department of Agriculture Foreign Agricultural Service (2020). Total Coffee Exports 2019/2020. [Data Set]. 2Number of farms and share smallholders: Enveritas, 2018. “How many coffee farmers are there? Global coffee farm study.” [Mexico data: SAGARPA, 2013.] 3 National agricultural R&D intensity: ASTI Global Assessment spending intensity ratios. Available at: https://www.asti.cgiar.org. WCR 2020 Annual Report 8 Breeding In 2020, our focus was on creating new tools to support countries to begin the transition to demand-led breeding approaches and modernization. The road to modernization We adapted an international breeding assessment tool for coffee. Originally developed with support from the Bill & Melinda Gates Foundation for food crops and implemented by the University of Queensland, the Coffee Breeding Program Assessment Tool (C-BPAT) will assist breeding programs worldwide to more effectively create and deliver new varieties for farmers. In 2021, World Coffee Research will support Uganda and Ethiopia to implement the tool and develop modernization roadmaps, which will be used to guide public sector investment, potentially influencing millions of dollars of spending toward the coffee industry’s shared priorities with producing country research institutions. Identity tracing WCR worked with USDA researchers to develop a rapid, SNP-based DNA fingerprinting platform to accelerate modern molecular breeding approaches in producing countries. In 2020, WCR secured variety contributions from 7 countries to enable breeders worldwide to use molecular assisted breeding (MAS) approaches.

WCR 2020 Annual Report 9 Latin American Breeding Hub East Africa Breeding Hub In 2020, our newest hub was formally launched. The WCR launched an East African Breeding Hub in hub was co-created by WCR, the member countries of Rwanda in 2018. Promecafe, and the hub’s host in Honduras, IHCAFE, with In 2020, activities at the hub focused on three areas: funding provided through the Maximizing Opportunities collecting data on field performance for growth, yield, for Coffee & Cacao in the Americas (MOCCA) program. WCR cup quality, and stress tolerance (called phenotyping) breeding hubs serve as centralized-but-virtual entities from of plants in WCR regional field trials to inform future which coffee-producing countries can access breeding breeding; collecting varieties to create a new rapid DNA populations, experience, and materials to create new fingerprinting database; and organizing virtual workshops varieties of coffee for the benefit of producers locally in Workshops brought together coffee breeders from Rwanda, each country or region. The WCR Core Collection, a group Kenya, Uganda, Malawi, Ethiopia, and the Democratic of 97 genetically diversity wild and landrace arabicas Republic of Congo to share overviews of breeding tools identified from the CATIE germplasm collection and made and technologies, and to discuss aligning breeding available under the SMTA of the Plant Treaty were sent to objectives with farmers’ needs. Breeders and other the hub for establishment in the field. Supported with USDA regional researchers met with coffee roasters in the first- funding for the Maximizing Opportunities in Coffee & Cacoa ever “Roaster’s Corner”, hosted by Coffee Circle, to discuss in the Americas (MOCCA) program. roaster quality priorities.

Tiny fermentation tanks! Seeds harvested from one of the 97 accessions in the Core Collection at the WCR research farm. The seeds were being prepared for transfer to the Latin American Breeding Hub in Honduras. Because the seeds from each tree must be kept separate, the seeds are processed and fermented in tiny batches in the WCR office in Santa Ana, El Salvador. You can still see the sticky mucilage layer on these seeds, which the fermentation process dissolves.

WCR 2020 Annual Report 10 Farmer Field Trials Trials • 262 farms in 14 countries, each with 3 varieties • In farmers’ fields 5-15 years to farmer impact • Existing but not widely adopted varieties Since our inception in 2012, World Coffee Research has • Testing varieties side-by-side for performance worked to establish dozens of trial sites around the and farmer preference in key countries world, testing both existing and new varieties in different environments, both on research stations and in farmers’ F1 hybrid variety candidate trials FIELD TRIAL fields. Many of those sites are starting to produce mature • 43 total variety candidates on 2 trial sites in Costa Rica, harvests, meaning the trees are ready to be evaluated for 1 in El Salvador and 3 in Rwanda performance in the field and in the cup for possible • Research station trials future commercialization. • Potential new varieties WCR trial network in brief • Testing field and cup performance for possible eventual release for farmers in Central America; testing as future International Multilocation Variety Trial breeding lines for East Africa • 31 varieties, 17 countries, 27 sites Core Collection • On research stations • 97 genetically diverse wild and landrace arabica Existing varieties tested in novel locations • accessions, growing at 3 sites in El Salvador, Rwanda LOCATED ON RESEARCH STATIONS • Understanding the interaction of genetics and and Honduras OR IN FARMER FIELDS. environment (GxE), variety performance for the climates • Research station trials of the future and breeding, and variety registration • Potential breeding materials (release of existing varieties in new countries) • Testing field and cup performance for possible use as future breeding lines for national breeding programs

HUNDREDS OF TRIALS AROUND THE WORLD

WCR 2020 Annual Report 11 Defining the flavors of the future First Taste: Evaluating cup quality of 36 experimental F1 hybrid variety candidates In 2020, professional cuppers from 22 coffee organizations participated in quality evaluations of 1 2 36 experimental F1 hybrid variety candidates and 45 wild or landrace accessions from the genetically diverse WCR Core Collection. Their feedback will inform the selection of which of the trees advance for potential future commercial release or use in breeding. This early input from the coffee industry is critical to ensuring that new meet the needs not only of farmers, but also of roasters and coffee drinkers. The cupping represents In 2015, World Coffee Research initiated the creation of 43 F1 hybrid variety WCR invited 20 quality experts to cup the coffees using the SCA protocol, the first of many opportunities for WCR members to help candidates. The trees were planted in 2017-2018 at six sites in Costa Rica, El describe their flavors, and rate how well they fit existing quality specifications shape the future of coffee quality. Salvador and Rwanda. In November 2019, the site at Aquiares farm in Turrialba, for their company. The team of specialty, premium, and commercial cuppers Costa Rica (1,100 masl), produced its first production harvest of 33 of the represented coffee companies from throughout North America and Europe. variety candidates.

3 4 5

Coffees were roasted by WCR partners Intelligentsia Coffee and Counter Culture Yimara Martinez, quality control manager at Sustainable Harvest, evaluated the The results of the cupping, combined with field performance data from Coffee—requiring three to four full days of roasting time. The COVID-19 pandemic variety candidates at a makeshift cupping lab at her home assembled when the other locations and years, led to the selection of 15 candidates for continued prevented in-person cupping, so samples were mailed to participants. pandemic closed Sustainable Harvest’s office. evaluation in 2021 and 2022.

Thanks to participating cuppers from: Allegro Coffee, Caravela Coffee, Chameleon Cold-Brew, Community Coffee, ​​Dunkin’/National DCP, Farmer Brothers, Intelligentsia Coffee, Keurig Dr Pepper, Olam Specialty Coffee, Java City, Lavazza, Mercon Specialty, Peet’s Coffee, Royal Cup Coffee, Westrock Coffee, The J.M. Smucker Co., Starbucks, Sustainable Harvest, Swiss Water, and Taylors of Harrogate. WCR 2020 Annual Report 12 Technical guides Rapid, low-cost, SNP-based DNA fingerprinting Nursery and Prior to now, the coffee industry globally has lacked training Today, the vast majority of the global coffee community is materials specific to seed producers and nursery operators unable to identify and trace varieties as they move from about the correct technical management requirements to seed gardens to nurseries, from nurseries to farmer fields, seed value chains produce pure and healthy plants. This limitation severely from the field to the port, and from there into roasting impacts farmer access to high-quality plants. drums around the world. Rapid and inexpensive variety 1-3 years to farmer impact authentication accelerates seed lot and nursery cleanup, In 2020, WCR’s technical guides for nursery and seed • and is a foundational step in creating value for farmers. In 2020, WCR responded to continued increased demand producers were accessed online 1,031 times by users for intervention in seed and nursery value chain systems. from 74 countries. They were used in several projects to • In 2020, WCR worked together with USDA scientists to What started as individual diagnoses and trainings with train nurseries in Mesoamerica. collect and authenticate 26 key varieties from countries, single nursery operators in 2017 has evolved into the laying the foundation for a new low-cost commercial DNA creation of new tools to support rapid and low-cost variety • A new business practices guide was created to support entrepreneurial nurseries, and the pilot version was used testing service that will launch in 2022. The cost will be 10 identification, training materials freely available to extension to 30 times less than current testing services. service providers, and advocacy and support for policy to train 43 nursery operators. development to professionalize seed systems.

WCR 2020 Annual Report 13 Pure seed lots Nursery training WCR increased activity to evaluate the genetic purity of seed Trained 87 staff (22% female) from 13 large nurseries in 6 available for farmers in numerous countries and determine countries. the purest sources of seed. Advocacy • Assisted 66 seed plantations (sampled 17 varieties Through the MOCCA project, WCR initiated work alongside in 6 countries) Promecafe to promote and support 5 Latin American • Confirmed the purity of18 seed lots producing seed for countries to create local public policy to regulate 25.8 million trees and standardize seed and seedling production and institutionalize good practices to safeguard the quality of planting material available to farmers. Number of pure seed lots in each country, by variety

Variety Total El Salvador Guatemala Honduras Nicaragua Peru ANACAFE 14 3 2 1 Costa Rica 95 1 1 1 1 Centroamericano 3 2 1 IHCAFE-90 2 2 Lempira 2 2 Marsellesa 2 1 1 Parainema 4 1 3

WCR 2020 Annual Report 14 WCR Presents In 2020, during global lockdowns and travel bans, WCR Global featured the expertise of notable coffee and agriculture experts in a series of webinars. leadership • ‘Rust: A History’ with Dr. Stuart McCook • ‘Unlocking Sustainability’s Collaborative Advantage’ with Publications In 2020, WCR contributed to a number of published Ethos Agriculture, Enveritas and Peet’s Coffee scientific studies, including: • ‘A New Way to Think About Climate Change’ with Dr. Walter Baethgen • The most complete study to date of arabica genetic diversity and confirmation of its recent evolution, • ‘Virtuous Agriculture’ with 2020 World Food Prize Winner published in Nature Scientific Reports Dr. Rattan Lal and Andrea Illy 1,166 total webinar views 6,327 Accesses, 18 Citations (average per webinar, 291 views) • A study of DNA fingerprinting for arabica coffee, finding widespread lack of genetic conformity across farms, nurseries and seed gardens, published in AOAC International

WCR 2020 Annual Report 15 Honoring Tim Schilling In 2020, World Coffee Research honored our founder and first CEO, Dr. Timothy Schilling, upon his retirement from a decades- long career in coffee. In honor of Tim, WCR commissioned artwork from renowned botanical illustrator Lucy T. Smith. Lucy’s painting celebrated Tim’s contributions to rebuilding Rwanda’s coffee sector after the genocide (the painting depicts the first coffee washing station established at Maraba) and to establishing a foundation for global coffee research through the creation of WCR. An oral history of Tim’s coffee career can be found online: https://worldcoffeeresearch.org/news/dr-timothy-schilling- life-coffee/

Tim is the most amazing intersection of an entrepreneurial spirit, “a research scientist, and a charismatic leader. He brought all those things together with World Coffee Research in the most magical way to create a lasting institution.” —Ric Rhinehart, former board chair, World Coffee Research

WCR 2020 Annual Report 16 Accountability External Technical Evaluation Panel As the pandemic ground much of the world’s business Dr. Rodomiro Octavio Dr. Josette Lewis to a halt in early 2020, WCR looked inward. A panel of Ortiz Rios (Chair) Chief Scientific Officer at experts reviewed our strategy, programs, and projects Chair, Professor of Genetics and Almond Board of California for relevance and impact on achieving WCR’s Plant Breeding, Swedish University Expertise: Molecular Biology, genetics, of Agricultural Sciences objectives and mission. commodity organizations. Expertise: Breeding with exotic germplasm Board Recommendations to develop elite progenitors; gene action for economically important traits; improving from External Review breeding efficiency 1. Develop WCR’s “theory of change” to clarify how innovation translates into improved livelihoods Dr. Jennifer Twyman Dr. Jean Ristaino Gender Research Leader, International Professor and Director, Emerging Plant 2. Prioritize nursery work Center for Tropical Agriculture (CIAT) Disease and Global Food Security Cluster at NC State University 3. Reconsider design of on-farm trials Expertise: Socioeconomics, gender equity, and social inclusion in the context of agricultural and Expertise: Plant pathology, especially (scale back, incorporate farmer input) rural development Oomycete pathogens, and population genetics, 4. Develop genomics-assisted epidemiology and food security breeding approach 5. Prune non-aligned research streams Dr. Erika Styger “External peer review ensures the technical Associate Director, Climate-Resilient Farming quality and operational feasibility of Systems at Cornell University WCR programs. As WCR matures as an Expertise: Tropical agronomy, agroforestry and natural resources management, especially for organization, we’re strengthening our intensification of rice production accountability systems and ensuring our work remains timely and relevant.”

—Vern Long, CEO

WCR 2020 Annual Report 17 In-Kind Contributions * $382,409 2020 Finances Services, Investment and Other Income Despite the severe economic uncertainty of 2020, WCR closed $83,071 the year in a strong position. Thanks to conservative expense management and renewed support from our 217 member companies, we closed 2020 with solid reserves. INCOME $3,550,688 Coffee Industry Public Sector Contributions $1,148,634 $1,910,465 Cash received from the coffee industry in 2020 was $2,851,784.

For every dollar contributed by members in the coffee Foundations and Grants industry, WCR conducts $1.86 worth of research. $26,109

Nursery Administration $123,235 and Accounting $453,165

2020 Year-End Financial Position Fundraising $224,820 Cash/Investments: $2,248,794 Liabilities: $ 163,235 Global Leadership Other Assets: $1,332,161 Net Assets: $3,417,720 TOTAL $299,254 EXPENDITURES Total Financial Position: $3,580,955 $3,821,908

Trials Breeding $2,132,946 $588,488

*Figures on an accrual basis

WCR 2020 Annual Report 18 Maximizing Opportunities in Coffee and Alliance for Resilient Coffee Leverage for impact Cacao in the Americas (MOCCA) Countries: Honduras, Guatemala, Uganda Globally, a number of important coffee development Countries: Guatemala, El Salvador, Honduras, Funder: Feed the Future USAID/Washginton projects incorporate World Coffee Research as a partner. Nicaragua and Peru Main partners: HRNS These projects provide a key avenue to ensure that Funder: Food for Progress, USDA development efforts take into account long-term capacity Rehabilitating Puerto Rico’s Coffee Seed Main project partners: TechnoServe, PROMECAFE, building through research investment, and ensure the NCIs, NGOs Sector Post Hurricane Maria relevance of R&D for smallholder farmers. They are a key Funder: Starbucks Foundation and Fonalledas Foundation driver of the long-term impact of coffee agricultural R&D. Strengthening Value Chains Kivu Partners: Puerto Rico Coffee Roasters Country: Democratic Republic of Congo Funder: Feed the Future USAID/DRC Innovative Technology for the Management Main project partners: Tetratech, ONC, INERA, UCB of Coffee Nurseries—Mexico Funder: Interamerican Bank Philippine Coffee Advancement and Partners: Sustainable Harvest Farm Enterprise (PhilCAFE) project Country: Philippines Peru Coffee Alliance for Excellence Funder: Food For Progress, USDA Funder: USAID/Peru Main partners: ACDI/VOCA Partner: Technoserve

WCR 2020 Annual Report 19 2020 Members and Contributors $500,000+ $200,000-$499,999

$100,000-$199,999 $50,000-$99,999

• Community Coffee • Lavazza Professional • Foodbuy and • Tchibo Farmer Brothers • Westrock Coffee Company • KEYCOFFEE Y.S. Foundation

​​Supported by 217 companies and individuals from 23 countries

WCR 2020 Annual Report 20 $20,000-$49,999 $1,000-$4,999 • Caravela Coffee • Royal Cup Coffee • Atlas Coffee Importers • Kaldi’s Coffee • Coffee Circle • Swiss Water • Barrie House Coffee • Kyokuto Fadie Corp. • EFICO Group Decaffeinated Coffee • Batdorf & Bronson • Limini Coffee • La Marzocco • The World’s Largest • Beck Flavors • Marubeni Food Corp. Coffee Tasting • Mercon Coffee Group • Black Oak Coffee Roasters • Melbourne • PROBAT • Cafcom Coffee Merchants • Cafes Lobodis • Mr. $10,000-$19,999 • Calendar Coffee • Ozo Coffee Clif Bar & Company Olam Specialty Coffee • • • Camber Coffee • Pacific Espresso Counter Culture Coffee Philz Coffee • • • Camel Coffee Co. • Red Cedar Coffee Co. Descamex Sustainable Harvest • • • C-COOP • Ringtons F. Gaviña & Sons Tata Consumer Products/ • • • Chameleon Cold-Brew • Roast House Coffee Intelligentsia Coffee Eight O’Clock Coffee • • Dark Woods Coffee • Sarutahiko Coffee Tessenderlo Kerley/ • KEY COFFEE • • Sucafina Specialty EMEA NovaSource • Driftaway Coffee Lincoln & York • • DRWakefield • Sweet Maria’s Coffee Coffee Roasters • The Coffee Source • Dunn Brothers Coffee • Tata Coffee • Louis Dreyfus Company • Equator Coffees • Temple Coffee Roasters • The Roastery $5,000-$9,999 • Falcon Coffees Huckleberry Roasters • The Seed • Coffee Libre • S. Ishimitsu & Co. • InterAmerican Coffee - UK • Tony’s Coffee • ​​Bewley’s N.A./Java City • Single Origin • Intercontinental • Transcend Coffee • Origin Coffee • Specialty Coffee • Coffee Trading • Vides 58 Coffees • Rave Coffee Association of Japan • Irving Farm • Walker Coffee Trading • Reily Foods • Terarosa Coffee Coffee Roasters Wonderstate Coffee • Workshop Coffee •

WCR 2020 Annual Report 21 Up to $999 • Full City Rooster • Marigold Coffee • Saint Henri • Startup Coffee Company/ • Genius Coffee • Market Lane - Micro Torrefacteur Apex Coffee • 1Cup Coffee Roasters • arabica limited • Girl with a portafilter • Method Roastery • Sample Coffee Roasters • Structure Coffee Roasters • Anne Markova • Coffee by Tate • Greenway • Metric Coffee • Satoru Coffee • Taf Coffee • Bäckerei Happ • Coffee Mania/ Coffee Company • Michaela Tomchek • Shane Dirks • Taiwan Coffee Laboratory • Be Brave Coffee Depot • Hacienda La Minita • Mike Tomchek • Small Batch • Takewara Coffee Beanstock Coffee Roasters • Coffee Medley • • Heart and Graft Coffee Coffee Roasters • Therefore Coffee Roasters Coffee Nexus • Monastery Coffee • BlendIn Coffee Club • • South Texas • Horsham Coffee Roaster • Nathan Page • Travis Horesh • Blossom Coffee Roasters • Coffee Traders Coffee Initiative • Imbibe Coffee Roasters • Nicolas Rivolta • True Stone Coffee Roasters • Collective Roasting • Spyhouse Coffee • Blume Coffee Traders Iron & Fire Coffee Roasters Vagabond Coffee Roasters Solutions/ECRE • • North Fork Coffee Roasters Roasting Co. • • Bolt Coffee Company Jake Robinson Vessel Roasters • Colour Coffee Roasting • • Olisipo Coffee Roasters Square Mile • • Boon Boona Coffee • • Crankhouse Coffee • Jared Gottdiener • Ome Project Coffee Roasters • WB Coffee • Boxcar Coffee Roasters • Crop to Cup • Johann Jacobs Haus • Pedro Ros Casanova • Square One • West Cork Coffee Roastery • Brewpoint Coffee Coffee Importers • Jonas Wellington • Public Coffee House Coffee Roasters • Zen Coffee Roasters • Bridge Coffee Co. • Curve Roasters • Jones Coffee Roasters • Quaffee • Brookmill Roastery • Danny Parfitt • Josh Babani • Rabbit Hole Roasters ​​Special thanks to 2,872 people who donated • Cafe Virtuoso • Dave’s Koffiebranderij • Junker’s Café-Rösterei • Rana Hassanieh through The World’s Largest Coffee Tasting • Calanthe Coffee Company with James Hoffman • Dispatch • Kiss the Hippo Coffee • Restaurant au Jardin • Camino Real • Erica Chandler • Kittel Coffee Coffee Roasters • Rimini Coffee • Espanola Coffee Roasters • Landmark Specialty Coffee • Caravan Coffee • Ritual Coffee • Etrusca Comercial • Lineover Coffee Ltd Roasters Tasmania • Carlin Eng • Excelco Trading • List + Beisler • River City Coffee • Casa Espresso • Flat Fox Coffee Company • Luisana Estevez • Rose N Crantz Roasting Co. • Chouette Torréfacteur Laboratoire • Fortitude Coffee Roasters • Lüna Coffee • Rose Park Roasters • Coastal Coffee Traders • Fulcrum Coffee Roasters • Macondo Coffee • Ross Street Roasting

WCR 2020 Annual Report 22 Checkoff Program Participants Suppliers - Matching/Contributing Suppliers - Non-Matching Roasters/Retailers • Atlas Coffee Importers • Olam International • Algrano • Gollücke & Rothfos • 1Cup Coffee Roasters • Coffee Factory • Caravela Coffee • Olam Specialty Coffee • American Coffee • Greencof • Allegro Coffee Company • Coldblow Coffee Australia Pacific (Europe) Corporation • InterAmerican Coffee - US • Bäckerei Happ • Collective Roasting • Caravela Coffee Europe • Olam Specialty Coffee • Atlantic Specialty Coffee • International Coffee • Barrie House Coffee Solutions/ECRE (N. America) • Caravela Coffee USA • Be Green Trading Traders • Batdorf & Bronson • Colour Coffee Roasting • Osito Coffee • Crop to Cup • Benchmark Coffee Traders • Kawacom • Beanstock Coffee Roasters • Counter Culture Coffee Coffee Importers • Primavera Coffee • Bourbon Specialty Coffees • La Bastilla Coffee Estates • Black Oak Coffee Roasters • Crankhouse Coffee • Descamex Importers • Cafe Imports • Nordic Approach • Blackstar Coffee Roasters • Curve Roasters • Excelco Trading • Rothfos • Cape Horn Coffee • Onyx Coffee • Blossom Coffee Roasters • Dark Woods Coffee • Hacienda La Minita • Sucafina Specialty EMEA Company • Paragon Coffee Trading • Blume Coffee Roasters • Dave’s Koffiebranderij • InterAmerican Coffee - UK • Sustainable Harvest • Capricorn Coffee • Racafé • Bolt Coffee Company • Dispatch • Intercontinental • Swiss Water Comercio Internacional • RGC Coffee • Boon Boona Coffee • Driftaway Coffee Coffee Trading Decaffeinated Coffee • COFCO International • Royal Coffee • Boxcar Coffee Roasters • Dunn Brothers Coffee • List + Beisler • The Coffee Source • Coopfam • Sucafina Specialty North • Equator Coffees • Walker Coffee Trading • Brewpoint Coffee • Louis Dreyfus Company • DRWakefield America • Cafe Virtuoso • Fort Findlay Coffee & • Melbourne Coffee • East Africa Coffee • The Green Coffee Doughnut Shoppe Merchants Company • Calendar Coffee Company • Fortitude Coffee Roasters • Expocaccer Cooperativa • Camino Real • Trabocca Full City Rooster dos Cafeicultores do Coffee Roasters • • Village Coffee Imports Cerrado • Caravan Coffee • Greenway Coffee • Volcafe Specialty Coffee Company • Exportadora de Café • Casa Espresso • Zephyr Green Coffee • Heart and Graft Coffee Guaxupé • Chameleon Cold-Brew • Horsham Coffee Roaster • Falcon Coffees • Coffee by Tate

WCR 2020 Annual Report 23 Roasters/Retailers (continued) • Huckleberry Roasters • National DCP - Dunkin’ • Single Origin • Temple Coffee Roasters • Imbibe Coffee Roasters • North Fork Coffee Roasters • Small Batch Coffee • The Roastery • Intelligentsia Coffee • Olisipo Coffee Roasters Roasters • Tony’s Coffee • Irving Farm • Origin Coffee • Spyhouse Coffee • True Stone Coffee Roasters Roasting Co. Coffee Roasters • Ozo Coffee • Vagabond Coffee Roasters • Square Mile • ​​Bewley’s N.A./Java City • Philz Coffee Vessel Roasters Coffee Roasters • • Johann Jacobs Haus • Public Coffee House • West Cork Coffee Roastery • Square One • Jones Coffee Roasters • Quaffee Coffee Roasters • Workshop Coffee • Junker’s Café-Rösterei • Rabbit Hole Roasters • Structure Coffee Roasters • Zen Coffee Roasters • Kaldi’s Coffee • Rave Coffee • Taylors of Harrogate • Kiss the Hippo Coffee • Rimini Coffee • Kittel Coffee • Ringtons • Landmark • River City Coffee Specialty Coffee • Roast House Coffee • Limini Coffee • Rose N Crantz Roasting Co. • Lüna Coffee • Rose Park Roasters • Marigold Coffee • Ross Street Roasting • Market Lane • Saint Henri - • Monastery Coffee Micro Torrefacteur • Mr. Espresso • Sample Coffee Roasters

WCR 2020 Annual Report 24 Board of Directors

Mario Cerutti Frank Dennis Kelly Goodejohn Helen Griffith ​​Lavazza Group Swiss Water Starbucks Westrock Coffee/S&D

Doug Welsh Jim Trout Andrea Illy Samuel Kamau Rene Leon Gomez Liz Longstreet Darr Illycaffè AFCA PROMECAFE National DCP ​​Peet’s Coffee ​​The J.M. Smucker Company Chair Vice Chair

James McLaughlin ​​ Elizabeth McLaughlin Monique Oxender Jose Ramirez Intelligentsia Coffee Westrock Coffee/S&D ​​Keurig Dr Pepper Farmer Brothers

Giacomo Celi Shawn Hamilton ​​Mercon Coffee Group ​​Bewley’s North America Secretary Treasurer Victoria Salin Matt Saurage Jim Smith Keith Writer Texas A&M (TAMU) Community Coffee ​​Royal Cup Coffee ​​Taylors of Harrogate

WCR 2020 Annual Report 25 Team Leadership Welcome, George! In 2020, Dr. George Kotch joined WCR, bringing his Dr. Jennifer “Vern” Long global expertise in building effective plant breeding CEO programs and networks that link the needs of customers (both farmers and consumers) to the Dr. George Kotch research process and strategic R&D investments. Research Director Over three decades, he has managed some of the world’s largest global breeding programs, from Dr. Kraig Kraft alfalfa to zucchini and everything in between. With Asia & Africa Director WCR, Dr. Kotch is working to develop a modern, global breeding consortium for coffee. Salvador Urrutia Loucel Latin America Director Hanna Neuschwander Strategy & Communications Director Siaska Castro Leadership Administration & Finance Director 50% female / 50% male Team 37% female / 63% male Our team members live in 17 countries

WCR 2020 Annual Report 26