PACEC Public & Corporate Economic Consultants Competitiveness and Productivity of the UK Design Engineering Sector A report for the UK Department of Business, Enterprise and Regulatory Reform 49-53 Regent Street UK Design Engineering Sector Cambridge CB2 1AB Tel: 01223 311 649 Fax: 01223 362 913 504 Linen Hall 162-168 Regent Street London W1R 5TB Competitiveness and Productivity of the Tel: 020 7038 3571 Fax: 020 7038 3570 email:
[email protected] www.pacec.co.uk "Design is not just what it looks like and feels like. Design is how it works." – Steve Jobs, CEO and Founder of Apple, Inc. "Leading innovations are the best form of copy protection for our products and a guarantor of the global success of BMW…." – Professor Burkhard Goschel, BMW Board Member Project Team Barry Moore (Project Director) PACEC, University of Cambridge Professor Alan Hughes (Project Advisor) University of Cambridge Centre for Business Research Tomas Coates Ulrichsen (Project Manager) PACEC Professor Ron Botham University of Glasgow Dr. Danilo Igliori University of Sao Paulo, University of Cambridge Dr. Derek Fuller Associate PACEC Dr. James Moultrie University of Cambridge Institute for Manufacturing Contents Contents Executive Summary ........................................................................................................................1 X1 Introduction .......................................................................................................................1 X2 Aims and Objectives .........................................................................................................1