Premex Social Media Survey Features the UK’S Largest Law Firms As Ranked by in July 2013
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August 2013 SOCIAL MEDIA SURVEY Fans and follower data from the UK legal market A conversation starter... Since 2010, Premex Group has had a presence of sorts on various social media, with the company developing first a profile on Twitter and subsequently a busy LinkedIn company page. Our reasons for this are probably not that different from yours. We acknowledged that, in the short period since they’ve turned global communications upside down, social media have been variously embraced by lawyers, insurance companies and other professionals; many of whom we count as valued customers. In this survey, conducted in association with RTS Media, we consider the bare facts behind the numbers of fans and followers that law firms themselves have managed to generate. There’s certainly more questions than answers when you consider the figures on their own, but I believe they tell an interesting story in and of themselves. While the figures are open to interpretation, as a conversation starter they are fascinating. One thing which is immediately apparent is the varying degree of enthusiasm there is for Facebook. For the purposes of clarity, these numbers represent only those pages attached to the firms themselves rather than any subsidiary brand or trading names operated by them. Where close rivals on the Twitter or Linkedin league table can be compared relatively easily, if you throw Facebook into the mix, the waters become much more opaque. The total follower count for Twitter from our cohort of law firms was 237,144, while LinkedIn had around 10% more at 260,377. Facebook followers across almost 200 firms number just 48,676. Of course these numbers are changing all the time. DLA Piper has added a further 300 to its LinkedIn follower count in just seven working days between the time our survey was carried out, and the moment this report went to press. By the time you read this, the firm’s followers on that network will most likely have topped 21,000. Indeed, LinkedIn has carved a strong niche for itself and for some law firms – largely members of the Magic Circle – it has proven a fertile ground for building an audience. No great surprise you might say, but what if your brand has a business-to-consumer relationship to maintain? Which network is appropriate for your communications efforts? Why are so few law firms on Facebook despite these figures showing that those who have invested time in it can build a following as large as 8,000+? Social media has changed the way we communicate and consume content. Premex’s own monthly newsletter, PremExtra delivers information and opinion primarily via email and on a static web site but equally, it uses online networks to share content with our network of followers who may prefer dipping in and out of the headlines. I hope you enjoy glancing through these tables and can learn a little about what you and your peer group are up to. One thing is for sure; we are all publishers now and your readership has never had so much choice. Chris Wheatley, Sales & Marketing Director, Premex Group In association with FSanos acndi faollolw Mer daeta dfroima Survey the UK legal market Twitter followers LinkedIn company page Facebook likes 1 Irwin Mitchell 13147 1 DLA Piper UK 20103 1 Allen & Overy 8682* 2 Allen & Overy 12548 2 Allen & Overy 15350 2 Clifford Chance (UK) 7631* 3 DLA Piper UK 12419 3 Clifford Chance (UK) 15198 3 Freshfields Bruckhaus Deringer 5477* 4 Eversheds 10646 4 Freshfields Bruckhaus Deringer 13105 4 Norton Rose Fullbright 2805* 5 Pannone 6510 5 Linklaters 12301 5 Irwin Mitchell 2573 6 Clifford Chance (UK) 5762 6 Norton Rose Fullbright 12031 6 DLA Piper UK 2303 7 IBB 4775 7 Hogan Lovells 10292 7 TLT 1552* 8 Linder Myers 4485 8 Herbert Smith Freehills 9060 8 Linklaters 1455 9 Taylor Wessing 4355 9 Eversheds 6113 9 Slater & Gordon Lawyers 1181 10 Olswang 3914 10 Ashurst 4859 10 Pinsent Masons 1157* 11 Norton Rose Fullbright 3869 11 Clyde & Co 4720 11 Ashurst 1100* 12 Shoosmiths 3613 12 Simmons & Simmons 4370 12 Eversheds 884 13 JMW Solicitors 3464 13 Bird & Bird 4075 13 Taylor Wessing 872* 14 Withers 3385 14 Pinsent Masons 3993 14 Simmons & Simmons 778* 15 Freshfields Bruckhaus Deringer 3275 15 Squire Sanders 3558 15 Slaughter & May 557* 16 Pinsent Masons 3138 16 Slaughter & May 3528 16 DAC Beachcroft 486* 17 Hodge Jones & Allen 3107 17 Irwin Mitchell 3482 17 EAD 459 18 Slater & Gordon Lawyers 2900 18 CMS Cameron McKenna 3254 18 Holman Fenwick Willan 435* 19 Harper Macleod 2784 19 DWF 2915 19 Forster Dean 427 20 Mishcon de Reya 2648 20 Hill Dickinson 2620 20 Simpson Millar 334 21 Bindmans 2589 21 Berwin Leighton Paisner 2596 21 Digby Brown 260 22 Mills & Reeve 2573 22 DAC Beachcroft 2448 22 CMS Cameron McKenna 238* 23 Blake Lapthorn 2533 23 Addleshaw Goddard 2195 23 Squire Sanders 226 24 Hogan Lovells 2460 24 Shoosmiths 2040 24 Hogan Lovells 218 25 Hill Dickinson 2435 25 SJ Berwin 2025 25 Wilsons 218 26 CMS Cameron McKenna 2405 26 Taylor Wessing 1936 26 Bindmans 211 27 Brodies 2231 27 Kennedys 1882 27 Olswang 210* 28 ASB Law 2166 28 Wragge & Co 1799 28 Morton Fraser 203 29 Forster Dean 2126 29 Pannone 1772 29 Addleshaw Goddard 200 30 Weightmans 2106 30 Field Fisher Waterhouse 1730 30 Hill Dickinson 177 31 Linklaters 2062 31 Olswang 1701 31 Pannone 176 32 Burness Paull & Williamsons 2002 32 Osborne Clarke 1589 32 Berwin Leighton Paisner 175* 33 Browne Jacobson 1989 33 Nabarro 1581 33 Mishcon de Reya 173 34 EAD 1941 34 Ince & Co 1546 34 Reynolds Porter Chamberlain 159* 35 Squire Sanders 1900 35 Slater & Gordon Lawyers 1536 35 Osborne Clarke 157* 36 Ashurst 1863 36 Holman Fenwick Willan 1487 36 Charles Russell 149* 37 Thomas Eggar 1825 37 Charles Russell 1336 37 Thorntons Law 146 38 Berwin Leighton Paisner 1790 38 Weightmans 1334 38 Blake Lapthorn 132 39 Simpson Millar 1771 39 Mills & Reeve 1291 39 Colemans-CTTS 127 40 Reynolds Porter Chamberlain 1763 40 Berrymans Lace Mawer 1284 40 SJ Berwin 118 41 Field Fisher Waterhouse 1720 41 Stephenson Harwood 1266 41 Bristows 114 42 Maclay Murray & Spens 1701 42 Mishcon de Reya 1261 42 Nabarro 112* 43 Howes Percival 1660 43 Maclay Murray & Spens 1219 43 Anderson Strathern 112 44 Addleshaw Goddard 1578 44 Trowers & Hamlin 1198 44 Harper Macleod 111 45 MacRoberts 1546 45 Reynolds Porter Chamberlain 1167 45 Michelmores 105 46 Langleys 1526 46 Blake Lapthorn 1150 46 Ashfords 105 47 Ashton KCJ 1505 47 Browne Jacobson 1122 47 JMW Solicitors 103 48 Birketts 1457 48 Clarke Willmott 1089 48 IBB 93 49 DWF 1435 49 Burges Salmon 1082 49 Hodge Jones & Allen 90 50 Herbert Smith Freehills 1416 50 Brodies 1079 50 Stephenson Harwood 90* Telephone 01204 478300 www.premexservices.co.uk In association with FSanos acndi faollolw eMr daeta dfroima Survey the UK legal market Twitter followers LinkedIn company page Facebook likes 51 Lawrence Graham 1376 51 Dundas & Wilson CS 1076 51 Ashton KCJ 89 52 Nabarro 1365 52 Keoghs 1044 52 Stewarts Law 88 53 Boyes Turner 1360 53 Gateley 1010 53 Thomas Eggar 87 54 Michelmores 1319 54 Watson Farley & Williams 946 54 Bridge McFarland 87 55 Osborne Clarke 1256 55 Lewis Silkin 913 55 Ince & Co 86 56 Minster Law 1192 56 Penningtons 900 56 MacRoberts 85 57 Thrings 1162 57 Lawrence Graham 888 57 Brodies 78 58 Bird & Bird 1140 58 Thomas Eggar 858 58 Lindsays WS 77 59 Morton Fraser 1130 59 Morgan Cole 852 59 Clyde & Co 77* 60 Napthens 1130 60 Macfarlanes 842 60 Kingsley Napley 70 61 Burges Salmon 1120 61 Walker Morris 822 61 Rosenblatt 67 62 Lupton Fawcett Lee Priestley 1099 62 Withers 819 62 HowardKennedyFsi 64 63 DAC Beachcroft 1065 63 Freeth Cartwright 779 63 Bott & Co 63 64 Withy King 1051 64 Farrer & Co 744 64 Dundas & Wilson CS 61 65 Dundas & Wilson CS 1040 65 Manches 732 65 Berrymans Lace Mawer 61* 66 Tollers 1027 66 Hugh James 728 66 Higgs & Sons 60 67 Ince & Co 1021 67 Ashfords 721 67 Flint Bishop 55 68 Moore Blatch 995 68 Birketts 719 68 Field Fisher Waterhouse 51 69 Harvey Ingram Shakespeares 971 69 Ward Hadaway 697 69 Linder Myers 50 70 Stone King 931 70 Speechly Bircham 693 70 Harvey Ingram Shakespeares 48 71 Ashfords 906 71 Brabners Chaffe Street 683 71 Fladgate 48 72 Lewis Silkin 898 72 Michelmores 679 72 Bird & Bird 46 73 Foot Anstey 892 73 Travers Smith 674 73 Wright Hassall 46 74 Lindsays WS 885 74 Bevan Brittan 668 74 Keoghs 46* 75 Bridge McFarland 884 75 Kingsley Napley 666 75 Thrings 43 76 Bott & Co 880 76 Minster Law 665 76 Shoosmiths 42* 77 Wragge & Co 872 77 Burness Paull & Williamsons 650 77 Mills & Reeve 40* 78 Bircham Dyson Bell 868 78 Foot Anstey 650 78 Macfarlanes 40* 79 Clyde & Co 852 79 Stewarts Law 640 79 Weightmans 37* 80 Hunters 840 80 TLT 633 80 Hugh James 36 81 Trowers & Hamlin 818 81 Bircham Dyson Bell 632 81 Maclay Murray & Spens 35* 82 Geldards 750 82 DMH Stallard 623 82 Birketts 34 83 Walker Morris 748 83 Anderson Strathern 618 83 Travers Smith 34 84 Digby Brown 744 84 JMW Solicitors 605 84 Harbottle & Lewis 34* 85 Kingsley Napley 739 85 Harper Macleod 604 85 Hunters 32 86 Wright Hassall 727 86 Shepherd + Wedderburn 598 86 Tods Murray 32 87 Gordons 725 87 Withy King 517 87 Greenwoods 32 88 Keoghs 721 88 Bond Dickinson 511 88 Wragge & Co 29* 89 Clarke Willmott 715 89 Morton Fraser 509 89 FCB Manby Bowdler 28 90 Wilsons 700 90 Bristows 503 90 ASB Law 27 91 Trethowans 691 91 Davenport Lyons 498 91 Fox Williams 27 92 Flint Bishop 671 92 Tods Murray 498 92 Kennedys 25* 93 Gateley 671 93 Bindmans 485 93 Burges Salmon 22* 94 Wiggin 669 94 Capsticks 485 94 Birchall Blackburn 22* 95 FCB Manby Bowdler 666 95 Gordons 479 95 Davenport Lyons 21 96 Anderson Strathern 664 96 MacRoberts 472 96 Hewitsons 21 97 Muckle 640