August 2013 SOCIAL MEDIA SURVEY Fans and follower data from the UK legal market A conversation starter...

Since 2010, Premex Group has had a presence of sorts on various social media, with the company developing first a profile on Twitter and subsequently a busy LinkedIn company page.

Our reasons for this are probably not that different from yours. We acknowledged that, in the short period since they’ve turned global communications upside down, social media have been variously embraced by , insurance companies and other professionals; many of whom we count as valued customers.

In this survey, conducted in association with RTS Media, we consider the bare facts behind the numbers of fans and followers that law firms themselves have managed to generate. There’s certainly more questions than answers when you consider the figures on their own, but I believe they tell an interesting story in and of themselves.

While the figures are open to interpretation, as a conversation starter they are fascinating. One thing which is immediately apparent is the varying degree of enthusiasm there is for Facebook. For the purposes of clarity, these numbers represent only those pages attached to the firms themselves rather than any subsidiary brand or trading names operated by them. Where close rivals on the Twitter or Linkedin league table can be compared relatively easily, if you throw Facebook into the mix, the waters become much more opaque.

The total follower count for Twitter from our cohort of law firms was 237,144, while LinkedIn had around 10% more at 260,377. Facebook followers across almost 200 firms number just 48,676.

Of course these numbers are changing all the time. DLA Piper has added a further 300 to its LinkedIn follower count in just seven working days between the time our survey was carried out, and the moment this report went to press. By the time you read this, the firm’s followers on that network will most likely have topped 21,000.

Indeed, LinkedIn has carved a strong niche for itself and for some law firms – largely members of the – it has proven a fertile ground for building an audience. No great surprise you might say, but what if your brand has a business-to-consumer relationship to maintain? Which network is appropriate for your communications efforts? Why are so few law firms on Facebook despite these figures showing that those who have invested time in it can build a following as large as 8,000+?

Social media has changed the way we communicate and consume content. Premex’s own monthly newsletter, PremExtra delivers information and opinion primarily via email and on a static web site but equally, it uses online networks to share content with our network of followers who may prefer dipping in and out of the headlines.

I hope you enjoy glancing through these tables and can learn a little about what you and your peer group are up to. One thing is for sure; we are all publishers now and your readership has never had so much choice.

Chris Wheatley, Sales & Marketing Director, Premex Group In association with FSanos acndi faollolw Mer daeta dfroima Survey the UK legal market

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1 13147 1 DLA Piper UK 20103 1 Allen & Overy 8682* 2 Allen & Overy 12548 2 Allen & Overy 15350 2 (UK) 7631* 3 DLA Piper UK 12419 3 Clifford Chance (UK) 15198 3 Freshfields Bruckhaus Deringer 5477* 4 Eversheds 10646 4 Freshfields Bruckhaus Deringer 13105 4 Norton Rose Fullbright 2805* 5 Pannone 6510 5 12301 5 Irwin Mitchell 2573 6 Clifford Chance (UK) 5762 6 Norton Rose Fullbright 12031 6 DLA Piper UK 2303 7 IBB 4775 7 10292 7 TLT 1552* 8 Linder Myers 4485 8 Freehills 9060 8 Linklaters 1455 9 4355 9 Eversheds 6113 9 Slater & Gordon Lawyers 1181 10 3914 10 Ashurst 4859 10 1157* 11 Norton Rose Fullbright 3869 11 Clyde & Co 4720 11 Ashurst 1100* 12 Shoosmiths 3613 12 Simmons & Simmons 4370 12 Eversheds 884 13 JMW 3464 13 Bird & Bird 4075 13 Taylor Wessing 872* 14 Withers 3385 14 Pinsent Masons 3993 14 Simmons & Simmons 778* 15 Freshfields Bruckhaus Deringer 3275 15 Squire Sanders 3558 15 Slaughter & May 557* 16 Pinsent Masons 3138 16 Slaughter & May 3528 16 DAC Beachcroft 486* 17 Hodge Jones & Allen 3107 17 Irwin Mitchell 3482 17 EAD 459 18 Slater & Gordon Lawyers 2900 18 CMS Cameron McKenna 3254 18 Holman Fenwick Willan 435* 19 2784 19 DWF 2915 19 Forster Dean 427 20 2648 20 2620 20 Simpson Millar 334 21 Bindmans 2589 21 2596 21 Digby Brown 260 22 Mills & Reeve 2573 22 DAC Beachcroft 2448 22 CMS Cameron McKenna 238* 23 Blake Lapthorn 2533 23 2195 23 Squire Sanders 226 24 Hogan Lovells 2460 24 Shoosmiths 2040 24 Hogan Lovells 218 25 Hill Dickinson 2435 25 SJ Berwin 2025 25 Wilsons 218 26 CMS Cameron McKenna 2405 26 Taylor Wessing 1936 26 Bindmans 211 27 2231 27 Kennedys 1882 27 Olswang 210* 28 ASB Law 2166 28 Wragge & Co 1799 28 Morton Fraser 203 29 Forster Dean 2126 29 Pannone 1772 29 Addleshaw Goddard 200 30 Weightmans 2106 30 Field Fisher Waterhouse 1730 30 Hill Dickinson 177 31 Linklaters 2062 31 Olswang 1701 31 Pannone 176 32 & Williamsons 2002 32 1589 32 Berwin Leighton Paisner 175* 33 1989 33 Nabarro 1581 33 Mishcon de Reya 173 34 EAD 1941 34 Ince & Co 1546 34 Reynolds Porter Chamberlain 159* 35 Squire Sanders 1900 35 Slater & Gordon Lawyers 1536 35 Osborne Clarke 157* 36 Ashurst 1863 36 Holman Fenwick Willan 1487 36 Charles Russell 149* 37 Thomas Eggar 1825 37 Charles Russell 1336 37 Thorntons Law 146 38 Berwin Leighton Paisner 1790 38 Weightmans 1334 38 Blake Lapthorn 132 39 Simpson Millar 1771 39 Mills & Reeve 1291 39 Colemans-CTTS 127 40 Reynolds Porter Chamberlain 1763 40 Berrymans Lace Mawer 1284 40 SJ Berwin 118 41 Field Fisher Waterhouse 1720 41 1266 41 114 42 Maclay Murray & Spens 1701 42 Mishcon de Reya 1261 42 Nabarro 112* 43 Howes Percival 1660 43 Maclay Murray & Spens 1219 43 112 44 Addleshaw Goddard 1578 44 Trowers & Hamlin 1198 44 Harper Macleod 111 45 MacRoberts 1546 45 Reynolds Porter Chamberlain 1167 45 Michelmores 105 46 Langleys 1526 46 Blake Lapthorn 1150 46 Ashfords 105 47 Ashton KCJ 1505 47 Browne Jacobson 1122 47 JMW Solicitors 103 48 Birketts 1457 48 Clarke Willmott 1089 48 IBB 93 49 DWF 1435 49 1082 49 Hodge Jones & Allen 90 50 1416 50 Brodies 1079 50 Stephenson Harwood 90*

Telephone 01204 478300 www.premexservices.co.uk In association with FSanos acndi faollolw Mer daeta dfroima Survey the UK legal market

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51 1376 51 Dundas & Wilson CS 1076 51 Ashton KCJ 89 52 Nabarro 1365 52 Keoghs 1044 52 Stewarts Law 88 53 Boyes Turner 1360 53 Gateley 1010 53 Thomas Eggar 87 54 Michelmores 1319 54 Watson Farley & Williams 946 54 Bridge McFarland 87 55 Osborne Clarke 1256 55 Lewis Silkin 913 55 Ince & Co 86 56 Minster Law 1192 56 Penningtons 900 56 MacRoberts 85 57 Thrings 1162 57 Lawrence Graham 888 57 Brodies 78 58 Bird & Bird 1140 58 Thomas Eggar 858 58 Lindsays WS 77 59 Morton Fraser 1130 59 Morgan Cole 852 59 Clyde & Co 77* 60 Napthens 1130 60 842 60 Kingsley Napley 70 61 Burges Salmon 1120 61 Walker Morris 822 61 Rosenblatt 67 62 Lupton Fawcett Lee Priestley 1099 62 Withers 819 62 HowardKennedyFsi 64 63 DAC Beachcroft 1065 63 Freeth Cartwright 779 63 Bott & Co 63 64 Withy King 1051 64 Farrer & Co 744 64 Dundas & Wilson CS 61 65 Dundas & Wilson CS 1040 65 Manches 732 65 Berrymans Lace Mawer 61* 66 Tollers 1027 66 728 66 Higgs & Sons 60 67 Ince & Co 1021 67 Ashfords 721 67 Flint Bishop 55 68 Moore Blatch 995 68 Birketts 719 68 Field Fisher Waterhouse 51 69 Harvey Ingram Shakespeares 971 69 Ward Hadaway 697 69 Linder Myers 50 70 Stone King 931 70 Speechly Bircham 693 70 Harvey Ingram Shakespeares 48 71 Ashfords 906 71 Brabners Chaffe Street 683 71 Fladgate 48 72 Lewis Silkin 898 72 Michelmores 679 72 Bird & Bird 46 73 Foot Anstey 892 73 674 73 Wright Hassall 46 74 Lindsays WS 885 74 Bevan Brittan 668 74 Keoghs 46* 75 Bridge McFarland 884 75 Kingsley Napley 666 75 Thrings 43 76 Bott & Co 880 76 Minster Law 665 76 Shoosmiths 42* 77 Wragge & Co 872 77 Burness Paull & Williamsons 650 77 Mills & Reeve 40* 78 Bircham Dyson Bell 868 78 Foot Anstey 650 78 Macfarlanes 40* 79 Clyde & Co 852 79 Stewarts Law 640 79 Weightmans 37* 80 Hunters 840 80 TLT 633 80 Hugh James 36 81 Trowers & Hamlin 818 81 Bircham Dyson Bell 632 81 Maclay Murray & Spens 35* 82 Geldards 750 82 DMH Stallard 623 82 Birketts 34 83 Walker Morris 748 83 Anderson Strathern 618 83 Travers Smith 34 84 Digby Brown 744 84 JMW Solicitors 605 84 Harbottle & Lewis 34* 85 Kingsley Napley 739 85 Harper Macleod 604 85 Hunters 32 86 Wright Hassall 727 86 Shepherd + Wedderburn 598 86 32 87 Gordons 725 87 Withy King 517 87 Greenwoods 32 88 Keoghs 721 88 Bond Dickinson 511 88 Wragge & Co 29* 89 Clarke Willmott 715 89 Morton Fraser 509 89 FCB Manby Bowdler 28 90 Wilsons 700 90 Bristows 503 90 ASB Law 27 91 Trethowans 691 91 Davenport Lyons 498 91 Fox Williams 27 92 Flint Bishop 671 92 Tods Murray 498 92 Kennedys 25* 93 Gateley 671 93 Bindmans 485 93 Burges Salmon 22* 94 Wiggin 669 94 Capsticks 485 94 Birchall Blackburn 22* 95 FCB Manby Bowdler 666 95 Gordons 479 95 Davenport Lyons 21 96 Anderson Strathern 664 96 MacRoberts 472 96 Hewitsons 21 97 Muckle 640 97 Geldards 459 97 Ward Hadaway 19* 98 Davenport Lyons 638 98 Optima Legal 452 98 Brabners Chaffe Street 19 99 Sackers 631 99 Langleys 447 99 Paris Smith 18 100 Wedlake Bell 630 100 Wright Hassall 442 100 TWM 17

Telephone 01204 478300 www.premexservices.co.uk In association with FSanos acndi faollolw Mer daeta dfroima Survey the UK legal market

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101 Colemans-CTTS 621 101 Matthew Arnold & Baldwin 437 101 Manches 17* 102 SJ Berwin 595 102 Harbottle & Lewis 437 102 Horwich Farrelly 17* 103 Tods Murray 577 103 Thrings 430 103 Browne Jacobson 16* 104 Turcan Connell 569 104 Russell-Cooke 430 104 Withers 15* 105 Forsters 551 105 Lupton Fawcett Lee Priestley 429 105 Muckle 13* 106 Freeth Cartwright 543 106 Fladgate 428 106 Morgan Cole 13 107 Bristows 537 107 Veale Wasbrough Vizards 426 107 Withy King 12* 108 TWM 526 108 Simpson Millar 414 108 Gordons 11* 109 Watson Burton 524 109 Howes Percival 410 109 Russell-Cooke 11* 110 Thorntons Law 519 110 IBB 407 110 Lester Aldridge 10* 111 Kemp Little 515 111 Harvey Ingram Shakespeares 403 111 Boyes Turner 9* 112 Matthew Arnold & Baldwin 514 112 Linder Myers 401 112 Tollers 9* 113 Berrymans Lace Mawer 505 113 ASB Law 400 113 Turcan Connell 9 114 Hugh James 503 114 Muckle 396 114 Freeth Cartwright 9* 115 Kennedys 495 115 Turcan Connell 394 115 Bond Dickinson 9* 116 SGH Martineau 494 116 Forsters 388 116 Roythornes 9* 117 Bevan Brittan 486 117 SGH Martineau 385 117 Wilkin Chapman 9* 118 Morgan Cole 483 118 Cripps Harries Hall 383 118 EMW 9* 119 DMH Stallard 477 119 Lester Aldridge 362 119 Thomson Snell & Passmore 9* 120 Bond Dickinson 467 120 HLW Keeble Hawson 360 120 Minster Law 8 121 Collyer Bristow 436 121 Napthens 353 121 Bircham Dyson Bell 8* 122 Paris Smith 433 122 Winckworth Sherwood 353 122 Trowers & Hamlin 8 123 Simmons & Simmons 421 123 Higgs & Sons 351 123 Anthony Collins 8* 124 Sintons 416 124 Collyer Bristow 350 124 Ledingham Chalmers 8* 125 Shepherd + Wedderburn 393 125 Parabis 349 125 Ford & Warren 8* 126 Anthony Collins 382 126 Hodge Jones & Allen 348 126 Napthens 7* 127 Roythornes 380 127 Trethowans 348 127 Clarke Willmott 7* 128 Penningtons 369 128 TWM 347 128 McClure Naismith 7* 129 Holman Fenwick Willan 359 129 Paris Smith 345 129 Gillespie Macandrew 7* 130 Ledingham Chalmers 358 130 Wedlake Bell Teleph3o4n3 e 1213004 4Ta7y8l3o0r 0 Walton 7 131 Winckworth Sherwood 355 131 Anthony Collins 343 131 Lawrence Graham 6* 132 Porter Dodson 330 132 Horwich Farrelly 341 132 Gateley 6* 133 McClure Naismith 329 133 Watson Burton 335 133 Winckworth Sherwood 6 134 Mundays 308 134 EAD 322 134 Veale Wasbrough Vizards 6 135 Memery Crystal 306 135 Bates Wells & Braithwaite 304 135 HLW Keeble Hawson 6* 136 Hewitsons 301 136 FCB Manby Bowdler 303 136 Coffin Mew 6* 137 Macfarlanes 294 137 Tollers 302 137 Barlow Robbins 6* 138 Higgs & Sons 292 138 Coffin Mew 298 138 RadcliffesLeBrasseur 6* 139 Edwin Coe 291 139 Lindsays WS 295 139 Watson Farley & Williams 6* 140 Russell-Cooke 290 140 Ashton KCJ 293 140 Burness Paull & Williamsons 5* 141 Veale Wasbrough Vizards 288 141 Boyes Turner 289 141 Howes Percival 5* 142 HowardKennedyFsi 282 142 Moore Blatch 281 142 Langleys 5* 143 HLW Keeble Hawson 281 143 Keystone Law 279 143 Foot Anstey 5 144 Coffin Mew 279 144 Thomson Snell & Passmore 277 144 Geldards 5* 145 Gillespie Macandrew 279 145 Hewitsons 274 145 Matthew Arnold & Baldwin 5* 146 Speechly Bircham 277 146 Flint Bishop 273 146 DMH Stallard 5* 147 Rosenblatt 248 147 McClure Naismith 270 147 Collyer Bristow 5* 148 Capsticks 209 148 Barlow Robbins 269 148 Bates Wells & Braithwaite 5* 149 Greenwoods 199 149 Greenwoods 267 149 Payne Hicks Beach 5* 150 Wilkin Chapman 198 150 Sintons 266 150 DWF 4*

Telephone 01204 478300 www.premexservices.co.uk In association with FSanos acndi faollolw Mer daeta dfroima Survey the UK legal market

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151 Ford & Warren 197 151 Nelsons 265 151 Walker Morris 4* 152 Goodman Derrick 182 152 Stevens & Bolton 265 152 Penningtons 4* 153 Taylor Walton 182 153 Wiggin 263 153 Capsticks 4* 154 Fladgate 173 154 Wilsons 262 154 Lupton Fawcett Lee Priestley 3* 155 Travers Smith 171 155 Digby Brown 253 155 Forsters 3* 156 Optima Legal 164 156 Colemans-CTTS 251 156 Shepherd + Wedderburn 3* 157 Barlow Robbins 147 157 Edwin Coe 237 157 Edwin Coe 3* 158 Stephenson Harwood 144 158 Goodman Derrick 237 158 Speechly Bircham 3* 159 Lester Aldridge 138 159 Bridge McFarland 232 159 Brachers 3* 160 Cripps Harries Hall 137 160 Brachers 228 160 Parabis 3 161 Fenwick Elliott 126 161 Thorntons Law 220 161 Herbert Smith Freehills 2* 162 Keystone Law 124 162 Kemp Little 219 162 Lewis Silkin 2* 163 EMW 118 163 Wilkin Chapman 214 163 Trethowans 2* 164 Fox Williams 118 164 Sackers 213 164 Sackers 2* 165 Ward Hadaway 117 165 Gillespie Macandrew 209 165 Kemp Little 2* 166 Peters & Peters 104 166 Fox Williams 209 166 Bevan Brittan 2* 167 Manches 86 167 Fenwick Elliott 204 167 Sintons 2* 168 Stewarts Law 73 168 Ford & Warren 200 168 Goodman Derrick 2* 169 Pemberton Greenish 60 169 Stone King 196 169 2* 170 Brabners Chaffe Street 58 170 Bott & Co 196 170 Stone King 1 171 Brachers 54 171 Birchall Blackburn 196 171 Wiggin 1* 172 RadcliffesLeBrasseur 26 172 Roythornes 195 172 SGH Martineau 1* 173 Maxwell Winward 21 173 Peters & Peters 188 173 Mundays 1* 174 Hamlins 20 174 Taylor Walton 184 174 Memery Crystal 1* 175 Parabis 15 175 Memery Crystal 180 175 Optima Legal 1* 176 Slaughter & May 2 176 Porter Dodson 173 176 Cripps Harries Hall 1* 177 TLT 0 177 Mundays 173 177 Fenwick Elliott 1* 178 Birchall Blackburn N/A 178 RadcliffesLeBrasseur 170 178 Keystone Law 1 179 Charles Russell N/A 179 Maxwell Winward 168 179 Peters & Peters 1* 180 Bates Wells & Braithwaite N/A 180 Dickson Minto 165 180 Maxwell Winward 1* 181 Dickson Minto N/A 181 Ledingham Chalmers 164 181 Hamlins 1* 182 Farrer & Co N/A 182 EMW 149 182 Farrer & Co 1* 183 Harbottle & Lewis N/A 183 HowardKennedyFsi 141 183 Nelsons 1* 184 Horwich Farrelly N/A 184 Hamlins 133 184 Wallace 1* 185 Nelsons N/A 185 Rosenblatt 105 185 Moore Blatch 0 186 Payne Hicks Beach N/A 186 Wallace 90 186 Wedlake Bell 0 187 Stevens & Bolton N/A 187 Forster Dean 75 187 Watson Burton 0 188 Thomson Snell & Passmore N/A 188 Payne Hicks Beach 63 188 Porter Dodson 0 189 Wallace N/A 189 Pemberton Greenish 62 189 Pemberton Greenish 0 190 Watson Farley & Williams N/A 190 Hunters 46 190 Stevens & Bolton 0

*Community page: Pages that link from fields you fill out in your timeline — are for general topics and all kinds of unofficial but interesting things. You "like" these pages to connect with them, but they aren't run by a single author, and they don't generate News Feed stories. Source: Facebook.

The Premex Social Media Survey features the UK’s largest law firms as ranked by www.legaltechnology.com in July 2013. Social media data compiled on 23 July 2012

Telephone 01204 478300 www.premexservices.co.uk