2019 ANNUAL REVIEW SCOTTISH FA • 2019 ANNUAL REVIEW

Scottish FA, , , G42 9AY. 0141 616 6000

SCOTTISH FA ONLINE: Email: [email protected] 2019 ANNUAL REVIEW Website: www.scottishfa.co.uk : @ScottishFA CONTENTS 04 Scottish FA In Numbers IMPROVING FOOTBALL’S FINANCES 06 Chief Executive’s Review 46 Financial Report 08 President’s Report 48 Commercial Report OFFICE BEARERS: PERFORMANCE 49 Supporters Club 50 Marketing and Communications President 12 Performance Review 51 Digital Engagement Alan McRae 14 JD Performance Schools Vice-President 15 LEADING THE GAME 16 Women’s National Team 54 Registrations 18 Men’s National Team Chief Executive 55 Compliance Review 20 National youth Teams Ian Maxwell 56 Referee Operations 22 Futsal 58 Equality & Diversity 23 Scottish Cups 60 Children’s Wellbeing STRONG QUALITY GROWTH 62 UEFA EURO 2020 63 26 Football Development Review 64 Hampden Park Limited 28 Cashback for Communities 66 Hampden Park Sports Clinic Designed and published on 30 Attractive Game behalf of the Scottish FA by 67 Attendance Register Ignition Sports Media. 32 Participation www.ignitionsportsmedia.com 34 Education The Scottish Football Association 36 The Value of Scottish Football Limited is a private company limited by guarantee, registered 38 Girls’ and Women’s , with its registered office at Hampden Park, Glasgow 40 Para-Football G42 9AY and company number 42 Club Development SC005453. 43 Grass Roots Awards

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YEARS OF FUN FOOTBALL AS ANNOUNCED BY MCDONALD’S SCOTTISH FA AND THE SCOTTISH FA MINUTES ON THE CLOCK WHEN COMPLETED SCOTLAND’S COMEBACK IN KIELCE

JD PERFORMANCE SCHOOL GRADUATES MADE THEIR FIRST IN NUMBERS TEAM DEBUTS IN THE SPFL

GOALS FROM JAMES FORREST IN THE UEFA NATIONS LEAGUE ASSISTANT REFEREES SELECTED FOR 2019, OF WHICH SCOTTISH FA OFFICIAL KYLIE COCKBURN IS ONE

AVERAGE AGE OF NEW YOUTH NUMBER OF HOURS OF COACH UEFA ELITE AMBASSADORS OF CHANGE EDUCATION DELIVERED IN 2018 (SELECTED NOVEMBER 2018) ROUNDS IN SUCCESSION QUALIFIED FIRST TIME EVER THAT FOR BY SCOTLAND HAVE QUALIFIED SCOTLAND FOR THE FIFA WOMEN’S UNDER-19S WORLD CUP SOCCER CENTRES, PRESENTED BY SSE

SCOTTISH CUP WON BY CELTIC TEAMS TO ENTER 2018/19 WILLIAM HILL

CAPS EARNED BY JAMES MCARTHUR, FORCED YEARS SPENT AT THE NUMBER OF SCOTTISH FA TO RETIRE DUE TO INJURY IN 2018 SCOTTISH FA BY JIM FLEETING, JD PERFORMANCE SCHOOL NUMBER OF PLAYERS WHO RETIRED IN JUNE 2018 VIEWS ACROSS SCOTTISH FA SOCIAL CHANNELS GRADUATES TO HAVE MADE THAT MADE THEIR MEN’S OF PAUL MCNEILL’S FSML VIDEO THEIR CLUB DEBUTS IN 2018 A INTERNATIONAL DEBUT GOALS FOR SCOTLAND BY IN 2018 , INDUCTED INTO SCOTTISH FOOTBALL HALL OF SCOTTISH FA JD CAPACITY OF HAMPDEN PARK, WHICH WILL FAME IN PERFORMANCE SCHOOL REMAIN THE HOME OF SCOTTISH FOOTBALL 2018 GRADUATES IN 2018

TEAMS THAT PARTICIPATED IN THE 2018 SCOTTISH FA MULTICULTURAL FOOTBALL FESTIVAL REGISTERED FEMALE PLAYERS

INVESTED INTO SCOTTISH CLUBS’ ACADEMIES THROUGH CLUB ACADEMY SCOTLAND

GOALS SCORED BY RORY MCALLISTER TO EARN TOP CAP EARNED BY RACHEL SCORER AWARD IN 2017/18 CORSIE IN 3-2 WIN AWAY TO BENEFIT OF PLAYING FOOTBALL TO SCOTTISH SOCIETY, ACCORDING TO UEFA SROI WILLIAM HILL SCOTTISH CUP REVENUE GENERATED POLAND IN JUNE 2018

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of FC Community Trust to provide a best practice case study example of local and regional impact. This data and insight will be used to roadmap our future strategy, CHIEF EXECUTIVE’S which I am keen provides a greater clarity of purpose for the national governing body: with a commitment to prioritising strategic projects with more meaningful outcomes and undertaking them with REVIEW a greater collaboration with our key stakeholders from the Scottish Professional Football ot unexpectedly, it has More than £11m has been Scottish football’s total social League to the affiliated bodies been a rollercoaster first reinvested back into the return in excess of £1bn: a with jurisdiction over areas of year as Chief Executive national game with the purpose total figure that incorporates the grassroots game. N of the Scottish FA. There of cultivating growth and objectives outlined by the have been exhilarating highs sustainability in professional Scottish Government’s Active The game has a finite resource and, inevitably, some crushing and non-professional areas of Scotland framework including and we must work more disappointments in what is Scottish football. physical and mental wellbeing, efficiently and effectively a period of transition and together to deliver on our This investment comes at a time preventative health spend refocusing for the organisation. biggest objectives. when the Scottish FA has, for the and community engagement THE GROWTH OF WOMEN’S FOOTBALL AFTER A PERIOD OF I am pleased to report that first time, quantified its impact on and inclusion. The growth of women’s football STRATEGIC INVESTMENT FROM THE BOARD HAS BORNE FRUIT against the financial headwinds wider society, via an independent after a period of strategic experienced by most industry The study provided invaluable Social Return on Investment investment from the Board has sectors during this period macro and micro data which will WITH THE HISTORIC QUALIFICATION FOR OUR FIRST EVER FIFA study undertaken in partnership borne fruit with the historic of economic and political enable football across the board with European football’s qualification for our first ever FIFA WOMEN’S WORLD CUP uncertainty, we have nevertheless to speak more positively on its governing body, UEFA. Women’s World Cup. The players been able to distribute record Ian Maxwell many promising touchpoints who have developed together financial investment throughout This pioneering insight and became Chief with wider society, and was Executive of the from achieving UEFA European With sponsors and partners now Scotland Women’s which now takes us a significant our membership. research project estimated Scottish FA in 2018 produced with the involvement keen to play a prominent role in National Team head Championship qualification in coach step closer to qualifying for future success, we are aware 2017 to arriving on the world and players with EURO2020 via the Play-Off of the need to build on that First Minister Nicola stage deserve immense credit. route. The side rounded off a momentum and provide a fitting Sturgeon Similarly, Shelley Kerr has earned turbulent year in style, securing legacy from the World Cup to her rightful place among the Scotland’s James the invaluable qualification safety inspire future generations. Forrest celebrates pantheon of great Scotland his crucial goal net and setting the stage for the national coaches having We should also celebrate the against Israel to qualification campaign in 2019. succeeded and men’s national team for winning help them top group C in the UEFA With Hampden Park one of delivered even greater progress. UEFA Nations League Group C1, Nations League 12 Host Cities for EURO2020, we are determined to be active participants in the tournament’s 60th anniversary celebrations, not least having secured the future of the iconic national stadium. Once the stadium transaction is completed, the association has a unique opportunity to put plans in place to improve the stadium facilities and the match day experience, making Hampden a stadium of which the country can be proud. I believe we are approaching an exciting watershed for Scottish football and give my commitment to leading the game towards a prosperous new decade of success on and off the field. Yours, IAN MAXWELL CHIEF EXECUTIVE, SCOTTISH FA

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PRESIDENT’S REPORT

t is my pleasure to introduce the Scottish FA’s strategic plan, from the difficulties experienced the Scottish FA Annual Scotland United: A 2020 Vision, by players in managing their Review for 2018, one of my and there have been some football ambitions with their full- I final undertakings in my role significant milestones achieved in time education or employment, to as President. each of the four strategic pillars the successive disappointments – Performance, Grassroots, in qualification play-offs. Firstly, I would like to thank Finance and Governance. my fellow Board directors, The effort and commitment of Scottish FA staff and the I have been an advocate of these players has now been many constituent parts of the women’s football throughout rewarded and watching leading organisation’s membership for much of my association with the brands such as Boots and Spar their support throughout my four- Scottish FA, having been Delegate invest in the women’s game SCOTLAND’S LOYAL SUPPORTERS DESERVE NOTHING LESS THAN CHEERING ON THEIR TEAM AT year term of office. for the Women’s National Team shows that this summer is only the tip of the iceberg. A MAJOR TOURNAMENT WHICH WILL, OF COURSE, BE HOSTED IN GLASGOW I have been immensely proud throughout my time as an Office to have served the game as Bearer. Nothing has given me Obviously, on the flip side, the As you will see within the review, President and while there have great pleasure than to witness past year has been a turbulent the Scottish FA has made its inevitably been some challenges the squad, led by our former one for the men’s national team biggest-ever distribution to throughout that period, internationalist, Shelley Kerr, and I am hugely disappointed qualify for their first-ever FIFA Former Scotland members in 2018, a concerted nevertheless there have also International that the second tenure of effort to improve standards been some real developments Women’s World Cup which will be Shelley Kerr helped one of our greatest-ever lead the Scotland across the game and continue within the game at all levels. held this summer in France. internationalists, Alex McLeish, Women National our investment against some Squad to our first did not work out as planned. I The Annual Review summarises I have witnessed the rise of financial headwinds. Our FIFA Women’s firmly believe we have a squad of the key achievements within women’s football at first hand, World Cup. competition prize money from players capable of qualifying for the William Hill Scottish Cup EURO 2020 and Scotland’s loyal has been significant for all supporters deserve nothing less participants and especially than cheering on their team at transformational for those a major tournament which will, members who qualify for the of course, be hosted in Glasgow competition from our Affiliated as part of the 60th anniversary National Associations, including celebrations of the European the Highland and Lowland Championships. leagues, Scottish Junior FA, Securing host city status was one East of Scotland and South of my proudest achievements as of Scotland leagues and the President and for that I owe a debt Scottish Amateur FA. of gratitude to Sir Nothing has encapsulated for his endorsement of the bid the terrific work undertaken and for helping to make such a in promoting and developing compelling case for Hampden grassroots football than our Park, such an historic and iconic Football Saved My Life series; football stadium, and the city of highlighting some of the game’s Glasgow he holds so dear. unsung local heroes and most Retaining Hampden as our inspirational stories. national stadium during last I am grateful to have been able year’s tender process was to play my part in helping to significant in preserving the improve Scottish football and heritage of the national game I wish the Scottish FA and my and I know the Scottish FA and successor the best of luck for Hampden Park Ltd will work with what I truly believe will be a all parties in the coming years to prosperous future. make the stadium an inspiring home for the next generation of ALAN McRAE football players and supporters. PRESIDENT, SCOTTISH FA

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PERFORMANCE 10 11 SCOTTISH FA • 2019 ANNUAL REVIEW SCOTTISH FA • 2019 ANNUAL REVIEW

CE N AN ATI RM ON O G T A RF HIN EA L E C MS PERFORMANCE P OA C

E T C A N S L E E I N D C E OVERVIEW C I O O N S C N U T I A T S D L I I D Q&A WITH T E P N R G & PERFORMANCE M O Performance DIRECTOR P & S Research

In December 2016, Malky Innovation Mackay walked through the P E E doors of Hampden Park for Development R C

the first time as Scottish FA A F Education N Performance Director and O N A S immediately set to work to R L A K revolutionise the Performance M C M L O department. A E R Y A O C H O S N T C H WHAT HAVE BEEN THE I F S C R C MAJOR STEPS TAKEN E E S OVER THE COURSE OF P 2018? C L E There’s been a huge overhaul U C B N over the last two years in terms AC A of the performance department’s HOW ARE YOU TALENTED PLAYERS IN SC AD RM S way of working, including the O EM RFO N HELPING THE CLUBS IN THE COUNTRY? TL Y PE TIO implementation of ‘The Pride SCOTLAND? AN RA Wheel’ which is key to the Seven years ago, we started up D OPE work done. We’re one of the few our Scottish FA JD Performance associations in Europe that part School system. When I came in, there were fund our clubs’ academies, to a number of different areas 100 players from our system the tune of £2.5 million per year within the department working have earned professional through Club Academy Scotland. independently. contracts so far, with eight 16-year-olds making their I felt that if we were going to We have asked our clubs to hire first-team debuts in the SPFL improve across the department more full-time coaches, support Our aim is to provide our ‘A’ join our international staff for in to Hampden and do sessions we had to come together and staff and invest in better facilities last year. squads with a conveyor belt UEFA games and held themed with us four times a year, and which will only serve to benefit masterclasses regularly. twice a year we go out to them. work in a similar fashion. If you look at , who of talented players in the our young players going forward. So they’re getting mentored by started their equivalent system coming years. We’ve also introduced Pride We’ve implemented a ‘Plan us six times a year and then they Collaborating with the clubs is over a decade ago, they’re really Labs for our young club coaches, Do Check Act’ standardisation WHAT WORK HAS feed back to their club. which are very targeted and model across all areas to achieve something I feel is so important beginning to see the benefits BEEN CONDUCTED IN consistent marginal gains. to our game. and we’re starting to see similar specific classroom sessions What we’re seeing as a result is effects in Scotland. COACHING IN 2018? on certain subjects. This took a sharing of information between In 2018 in particular, some of the We borrow the club’s players huge steps in 2018 due to the coaches about their experiences Scot Gemmill and I firmly believe work we began to put in place and by working together we can Our new Talent ID structure collaboration with clubs. which is ground-breaking in that we need to work closely in the years previous took on take huge strides to benefit all is allowing us to reach further Scotland. their next steps. For example, stakeholders in Scottish football. and wider than ever before with our clubs to educate our We cannot mentor every coach Project Brave became less of a in our quest to find young young coaches. in the country, but what we One of the things we keep AS WELL AS THAT can do is feed in to each club trying to push on all fronts is “project” and something far more talented Scots. We’ve also collaborated with our implemented, and is now a big ONGOING WORK WITH football development and coach through the three new coaching collaboration. It is very important A department of very committed part of Club Academy Scotland. THE CLUBS, WHAT education department to ensure positions we created to then to us that the group learn from staff are watching more than this has happened in a variety of Malky Mackay has feed in to their staff at club level. each other as much as they will IS BEING DONE TO 1,000 players a year and we introduced the The positions are Head of Youth, from the course curriculum, guest HELP NURTURE AND ways over the last two years. “Pride Wheel” into now have a database of over the Performance Head of Childrens’ and Head of speakers and course tutors on IDENTIFY THE MOST 1,200 Scottish players. We have asked club coaches to Department’s work Goalkeeping. They then come the Pro License.

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proof is in the pudding, and that riam, Scotland’s National With the Marriott Courtyard the best sign of development Performance Centre for having opened towards the over the course of 2018 was Sport located within the end of 2017, Scotland teams seen in the performances across O Heriot-Watt University now had the option of staying the National Youth Teams. campus at Riccarton, on campus. The SWNT made , continued to be extensive use of the facility “In terms of on the pitch, the the jewel in the crown of the throughout 2018, with the men’s biggest signs of improvements Scottish FA’s competitive team staying for the first time we saw was in the style of play performance initiatives. prior to their October fixtures of the youngsters, the confidence against Israel and , they brought to the park, and in The facility played an with feedback from the team the results too,” the Under-17s increasingly prominent role for extremely positive. boss said. the association, hosting both men’s and women’s senior and FACILITY “These players are going to In November, Oriam achieved youth teams as well as Coach another landmark as it hosted IMPROVEMENTS places like and having Education courses from C-level more of the ball than them on three of Scotland’s leading through to the UEFA Pro License. national teams on the same day Further significant their own turf, and that 17s improvements to the already The facility played host to the for the first time in its history. group was made up of 75% of impressive Oriam continued Womens Under-19s Elite Round Stars of the national men’s and Performance School players. throughout 2018. tournament in April, as Pauline women’s football squads, as “For me, that is showing a huge McDonald’s side took on Czech well as the Scotland men’s rugby Both the outdoor ‘Hampden’ and shift in style, supported by a Republic, and – all team, trained at the facility on 3G pitches began to fully enjoy technical improvement with of Scotland’s matches being Monday, 12 November ahead the benefit from the addition of ince coming in to the role Youth Champions League Final the ball.” streamed live on the Scottish their matches against Albania, the three dual rake spectator in 2018, Brian McLaughlin for Chelsea. He added: “But most importantly, FA’s channels. the USA and Fiji, respectively. stand units, imaginatively has been at the heart of I think this has been made designed to serve both pitches the Performance Schools, On top of that, there were and bringing much needed S new debutants in both possible by the work done by the looking to learn about what coaches and the performance seating to the two show pitches. has been working best for the the Premiership and the department at the Scottish FA, The stands and privacy players who will become the Championship, these included: but most importantly, the work screening around the pitches has future of our game. RANGERS: STEPHEN KELLY done by the clubs. Without them also vastly improved the external A total of 37 graduates AND ADEDAPO MEBUDE and the support they have given pitch environment from not only were offered pro contracts, ABERDEEN: ETHAN ROSS and the way they have bought in a core spectating perspective, to this work, we wouldn’t see this showcasing the success of DUNDEE: FINLAY ROBERTSON but also in better supporting our the system. same level of progression.” various national squads when in ST JOHNSTONE: camp at Oriam. Chris Mochrie at St Johns JORDON NORTHECOATE One of the first things we did Performance School and Dundee when I came in was look at the Other work included smaller HAMILTON: United is certainly an obvious player history of the last three scale projects that improved REEGAN MIMNAUGH highlight from the past year, as in years to see what sort of support the wider infrastructure for 2018 Chris became the youngest MOTHERWELL: , we were giving these players, the hosting of both UEFA and ever Performance School player DEAN CORNELIUS AND if the environment was right for FIFA competitions, along with to make his first team debut. DAVID DEVINE them to develop. When we did some initial branding work to that, we could see clearly that better anchor Oriam as our Furthermore throughout 2018, DUNDEE UNITED: CHRIS MOCHRIE when the collaboration was right training ‘home’. Aberdeen’s Dean Campbell between the school, the club and UNITED: FINN ECREPONT started in the the player was when the player An increased Scottish FA- Final against Celtic, Ethan MORTON: LEWIS MCGRATTON was directly benefitting the most presence was evident towards Erhahon established himself the end of 2019, with the new and developing the quickest. in the St Mirren first team, Zak HEARTS: CHRIS HAMILTON “Nothing Matters More” branding Rudden scores six goals for AND CONNOR SMITH So in 2019, the aim is to get installed on the Hampden pitch, on loan from Rangers But while the results are clear stronger with the clubs and with the intention of making in the Championship and Billy in black and white, Brian accelerate the learning of more the sides feel it is their home Gilmour played in the UEFA McLaughlin also believes the players across the board. while training.

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SWNT RESULTS NORWAY 3 SCOTLAND 0 WOMEN’S International Friendly, 19/01/18, La Manga, Spain SCOTLAND 0 RUSSIA 0 International Friendly NATIONAL TEAM 22/01/18, La Manga, Spain SCOTLAND 2

t was a year that will against New Zealand in Pinatar The Scotland with the group’s top seeds, NEW ZEALAND 0 live long in the memories providing the final opportunity women’s National . Despite a battling Scotland scorers: J Ross, L Evans Team won nine International Friendly of Scotland supporters for Scotland to test themselves out of 10 fixtures performance, it was the hosts 03/03/18, Pinatar Arena, Spain worldwide, as 2018 saw the ahead of their return to World to qualify for the that ultimately claimed all I FIFA Women’s Scotland Women’s National Cup qualifying action. World Cup three points to leave Kerr’s SCOTLAND 2 Team make history once more squad playing catch-up for the Against opponents who had THE CELEBRATIONS BEGAN IN EARNEST AS THE to book their place at the 2019 remainder of the campaign. NEW ZEALAND 0 acquitted themselves well at the FIFA Women’s World Cup. NEWS WAS CONFIRMED – SCOTLAND HAD QUALIFIED Scotland scorers: J Ross, Fi Brown 2015 FIFA Women’s World Cup, There was little time for the International Friendly Having kicked off their Kerr’s side turned in a much- SWNT to dwell on defeat, FOR THE 2019 FIFA WOMEN’S WORLD CUP 06/03/18, Pinatar Arena, Spain qualification campaign at the improved performance. Jane however, as they returned home tail-end of 2017, Shelley Kerr’s Ross grabbed Scotland’s first to take on Poland in Paisley it seemed like their efforts may Then came the goal that will live SWITZERLAND 1 side headed to La Manga in goal of 2018, before Lisa Evans for what came to be one of prove in vain – two goals down to long in the memory. A free-kick January intent on fine-tuning applied the finishing touch to the defining moments of the SCOTLAND 0 Poland in Kielce, Scotland were their game-plan ahead of an secure the victory. campaign. With the game in the hooked back across goal by Jen 2019 FIFA Women’s World Cup Qualifier clinging on to their qualification important twelve months. balance, Lee Alexander produced Beattie was headed in by Ross 05/04/18, LIPO Park, Schaffhausen It was a similar story just three hopes by the slimmest of threads. a magnificent penalty save to to give Scotland a lead that Despite emerging winless days later, with a brace of keep the game scoreless, before they would not relinquish. With SCOTLAND 3 from fixtures against Norway goals once again the difference What followed was the stuff Zoe Ness’s first goal for Scotland confirmation of the Switzerland and Russia in the Spanish between the two sides. Once of dreams for the travelling POLAND 0 inspired a late attacking blitz to result filtering through, the winter sunshine, there were more it was Ross that struck Scotland supporters. A Scotland scorers: Z Ness, C Emslie, E Cuthbert seal a deserved victory in front of celebrations began in earnest plenty of positives for Kerr first, before being joined on the free-kick sparked the comeback 2019 FIFA Women’s World Cup Qualifier a jubilant home crowd. as the news was confirmed – 10/04/18, Simple Digital Arena, Paisley and her coaching staff to scoresheet by into life, before Ross kept her composure in the maelstrom of Scotland had qualified for the digest, including the debuts of as Scotland concluded their Scotland maintained their pursuit the Polish penalty box to level the 2019 FIFA Women’s World Cup. goalkeeper Jenna and striker business in Spain. of qualification in their next SCOTLAND 2 scores. With time ticking down, Abi Harrison. outing, with an A homecoming friendly against BELARUS 1 April saw the quest for FIFA a solo run and finish from Evans brace handing her side a reigning world champions Scotland scorers: E Cuthbert (2) Areas for improvement were Women’s World Cup qualification completed the fightback, sending 2019 FIFA Women’s World Cup Qualifier identified and worked upon take centre stage once more, valuable victory over Belarus the USA allowed Scotland the Scotland bench into delirium. 07/06/18, , Falkirk ahead of the team’s next block of as Scotland travelled at the Falkirk Stadium. Yet supporters to celebrate in fixtures, with a to Schaffhausen for with 70 minutes of their With momentum on their side, earnest, yet also provided a true POLAND 2 double-header a clash next fixture played, Kerr’s side prepared for the test of how far Kerr’s squad had visit of Switzerland to Paisley come. The answer was plain SCOTLAND 3 knowing that a two-goal victory for all to see, as Scotland went Scotland scorers: K Little, J Ross, L Evans would put them into the driving toe-to-toe with their illustrious 2019 FIFA Women’s World Cup Qualifer seat going into the final round visitors, only losing out by a 12/06/18, Kielce City Stadium, Kielce of matches. In front of a record solitary goal. crowd of 4098 in Paisley, goals SCOTLAND 2 from Little and Cuthbert inside the The year ended in , as first seven minutes had the home Scotland took their place SWITZERLAND 1 fans daring to dream. However, amongst the qualified nations Scotland scorers: K Little, E Cuthbert with Switzerland able to claw a for the 2019 FIFA Women’s 2019 FIFA Women’s World Cup Qualifier 30/08/18, Simple Digital Arena, Paisley goal back, the result left Scotland World Cup draw in December. banking on other results as they What followed captured the ALBANIA 1 made the trip to Albania for their attention of Scotland supporters final group match of the campaign. everywhere, as Kerr’s side found SCOTLAND 2 All Kerr’s side could do was to themselves pitted against the Scotland scorers: K Little, J Ross 2019 FIFA Women’s World Cup Qualifier focus on the job in hand, a job Auld Enemy, , in the 04/09/18, Loro Borici Stadium, Shkoder they completed with relish. Little’s group stages. With 2015 FIFA early opener was cancelled out by Women’s World Cup finalists SCOTLAND 0 an Albanian strike on the stroke Japan and South American of half-time, but with Switzerland qualifiers Argentina also lying USA 1 unable to find a way past the in wait for the SWNT, the International Friendly Polish defence, Scotland knew countdown to June 2019 is well 13/11/18, Simple Digital Arena, Paisley that one more goal would do it. and truly on.

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Nations League outing. In the sweltering heat of Haifa, ’s penalty had seemingly put the visitors in control at the interval. Yet the second-half proved to be one to forget for Scotland – a red card MEN’S for and an own goal from capped off a disappointing night as McLeish’s side fell to a first defeat of the campaign. NATIONAL TEAM Returning home to take on European champions Portugal just three days later, a change rollercoaster year for the in formation heralded a new Men’s A team began approach for McLeish’s men as in defeat, yet ended in triumph in front of a they looked ahead to the crucial A UEFA Nations League double- jubilant Hampden Park crowd as Scotland emerged victorious header in November. Despite from their inaugural UEFA falling to defeat, a cleverly- Nations League campaign. worked goal from Naismith was just one of the positives on show 2018 began with the return of at Hampden. a familiar face to the home of Scottish football, as Alex McLeish Their backs firmly against the was appointed as manager for wall, Scotland travelled to a second spell in charge of the Albania knowing that only a national team. Having narrowly win would keep their Nations missed out on qualification for League hopes alive. They UEFA Euro 2008 during his last campaign in the dugout, responded with one of their most 2018 RESULTS the 77-time capped former comprehensive displays in Scotland defender aimed to recent seasons. James lead the side to a first major Forrest’s first international SCOTLAND 0 ISRAEL 2 tournament since 1998. goals added to strikes COSTA RICA 1 SCOTLAND 1 from and The first fixture of the year saw James Forrest of a long domestic season to Scottish football, as Liverpool’s 23/03/18, International Friendly, Scotland scorer: C Mulgrew (pen) (above) scored Steven Fletcher in a Costa Rica visiting Hampden contend with, it was a relatively was named Hampden Park 11/10/18, UEFA Nations League, a hat-trick in dominant performance, , Haifa Park in an international friendly Scotland’s UEFA inexperienced Scotland squad as the new permanent captain in March. Whilst the side were Nations League that embarked on a two-match for the national side. The 150th setting up a winner-takes HUNGARY 0 match against SCOTLAND 1 unable to mark the occasion with Israel summer tour to Central and captain in Scotland’s history, the all encounter with Israel SCOTLAND 1 a victory, those in attendance South America at the end of May left-back led out his country for at Hampden Park. Scotland scorer: M Phillips PORTUGAL 3 saw a number of international to take on a pair of World Cup 27/03/18, International Friendly, Scotland scorer: S Naismith the first time against Belgium With a UEFA EURO debuts, including Swansea qualifiers in the shape of Peru at the home of Scottish football, Groupama Stadium, Budapest 14/10/18, International Friendly, 2020 playoff berth at Hampden Park striker Oli McBurnie, Aberdeen and Mexico. yet could not inspire his team to stake, an early Israeli defender Scott McKenna and victory against the world’s joint- PERU 2 The first match in Lima saw no goal punctured ALBANIA 0 Manchester United top ranked side as a rampant SCOTLAND 0 fewer than seven international the mood at the Scott McTominay. Belgian side showed their class. SCOTLAND 4 debuts in the Estadio Nacional. home of Scottish 30/05/18, International Friendly, Just four days later, Scotland Despite Peru ultimately Estadio Nacional, Lima Scotland scorers: R Fraser, S Fletcher Robertson and his charges had football. That, claimed their first win of the emerging 2-0 victors, the spirit of (pen), J Forrest (2) little time to dwell on defeat, however, was 17/11/18, UEFA Nations League, calendar year with a confidence- performance from those in blue MEXICO 1 however, as they welcomed the cue for Loro Borici Stadium, Shkoder boosting performance away was a particular positive against SCOTLAND 0 Albania to Hampden for their one man to set the to Hungary. Matt Phillips’s first more experienced opposition. first match in the new UEFA 03/06/18, International Friendly, SCOTLAND 3 international goal proved to be Hampden pitch alight, as an Scotland then moved on to the Nations League. In front of a Estadio Azteca, Mexico City the difference in front of the electric display from Forrest ISRAEL 2 historic setting of the Estadio home crowd, Scotland made the Budapest crowd. saw him net a memorable Scotland scorers: J Forrest (3) perfect start to their campaign. SCOTLAND 0 Azteca in Mexico City, with 71,000 hat-trick. Whilst Israel pulled one 20/11/18, UEFA Nations League, Having missed out on fans in attendance for Mexico’s After sustained pressure in the Hampden Park back, a top-class save from Allan BELGIUM 4 qualification for the final match before heading to first-half had yielded no reward, McGregor kept the visitors at bay 07/09/18, International Friendly, 2018 FIFA World Cup Russia for the World Cup finals. the dam finally burst after the Hampden Park and with the Two more debutants – goalkeepers break; an own goal was added to seal top spot for Scotland. rigours Jon McLaughlin and Scott to by the effervescent Steven The year ended with Scotland SCOTLAND 2 Bain – were in the squad for Naismith, securing the three discovering their opponents for ALBANIA 0 a narrow defeat, taking the points for the hosts. UEFA EURO 2020 qualifying, total to nine on tour. Scotland scorers: B Xhimshiti o.g, Any notion that Scotland would with the side drawn alongside S Naismith September brought dominate the group, however, Belgium, Russia, , 10/09/18, UEFA Nations League about a new era for was dispelled in their next Kazakhstan and San Marino.

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UNDER-17S Scotland Under-17s made a dream start to 2018, beating Poland and Spain before losing to France. Brian McLaughlin’s side then lost NATIONAL to in their opening UEFA Elite Round fixture, with a 2-1 defeat to Norway compounding Scotland’s trouble before a Dapo Mebude goal gave the side a memorable win over Germany. YOUTH TEAMS That victory set McLaughlin’s side on an unbeaten run for the remainder of 2018 though – picking up three wins and MEN’S YOUTH TEAMS two draws. A new-look squad, with 13 UNDER-19S players making the step up from Donald Park’s side started finals. Yet a collapse in the final the Under-16s, saw off Russia in 2018 with back-to-back 10 minutes saw them edged two friendlies, before seeing off friendly victories over Denmark out 5-4, eliminating them from Kosovo, Cyprus and Switzerland and Austria, before suffering contention. to book a spot in the UEFA a 3-0 defeat to Germany Elite Round. A six-month break brought with in their opening UEFA Elite it a change of manager, Billy Round fixture. Stark leading his charges to a Scotland responded in style, win and defeat against Poland in as Jack Aitchison’s second half two friendlies. brace set Park’s side up with an When qualifiers got underway opportunity to qualify as group in November, the Under-19s winners and reach the finals for maintained their impressive the first time in 12 years. recent record of qualifying for After hitting four unanswered the UEFA Elite Round, coming WOMEN’S YOUTH goals to come from 2-0 down to through a tough group unbeaten UNDER-21S lead, Scotland looked set for the to progress to the next stage. TEAMS The calendar year got off to a mixed start WOMEN’S UNDER-19S for Scot Gemmill’s Under-21s, despite the Scotland Women’s Under-19s youngsters remaining unbeaten in their began 2018 by hosting their first four games of 2018. UEFA Elite Round group in A 90th minute leveller from Lewis Morgan Edinburgh. Pauline Hamill’s side grabbed a late draw against Andorra, with was narrowly edged out by the the solitary point leaving qualification for Czech Republic in their opening the European Championships looking like a match of the competition, as distant possibility. a late Jamie-Lee Napier strike was not enough to avoid a Scotland bounced back impressively at 2-1 defeat. May’s Toulon Tournament, following up a 1-1 draw with Togo with a famous 1-0 win Scotland found themselves over France. It was the first time a Scottish overpowered by Italy in their side had defeated the French at any level second group match, before since James McFadden’s iconic goal in heading into their final fixture WOMEN’S UNDER-17S 2007 in Paris. with Russia. A goalless draw was not enough for Hamill’s side, It was a year of two halves defeat of Portugal in September, Victory over South Korea secured a second who exited the competition. for Pauline MacDonald’s side, with MacDonald’s side backing successive semi-final appearance, yet – as the young team endured a the victory up by shutting out the despite leading at the break thanks to a After a brace of defeats to difficult start to 2018. A brace same opponents just two days stunning solo goal – defeat to Belgium, Scotland then welcome of heavy defeats to later in a goalless draw. England and then a loss to Turkey consigned three of Europe’s heavyweights was followed by further losses The UEFA Qualification Round Scotland to fourth place. for a Preparatory Tournament to France and Sweden, with proved fruitful for Scotland; ahead of the 2019 UEFA Scotland failing to score in Returning to qualifying action, five goals in McGovern and Aisha Maughan Women’s Under-19s European their first four matches of the two games from Fraser Hornby gave his side gave their side a 2-1 over Championships. Despite suffering calendar year. victories over Andorra and the , three defeats, the quality of , before a goalless draw yet defeats to and England ended opposition will serve Hamill’s side A first-half goal from Kathleen with secured Scotland’s Scotland’s hopes at the final hurdle. well in their ongoing preparation McGovern gave Scotland their place in the UEFA Elite Round in for the tournament. first win of 2018 with a 1-0 March 2019.

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FUTSAL SCOTTISH CUPS SCOTTISH FA YOUTH CUP Q&A WITH HIBERNIAN 3-1 ABERDEEN SCOTLAND FUTSAL Hibernian lifted their third Youth Cup with a HEAD COACH resounding 3-1 win over Aberdeen. SCOTT CHAPLAIN The outfit had to come from behind to beat the Dons though, and win the cup for the first time since 2009. TALK US THROUGH Connor McLennan cut inside and beat two THE HIGHLIGHTS FOR players in a wonderful solo effort to put FUTSAL IN 2018 Aberdeen ahead in the first half. But Fraser Murray lashed a shot against the We went unbeaten against bar for Hibs before they levelled when Murray’s Republic of and Gibraltar cross was deflected past his own goalkeeper in friendlies, which was really by Joe MacPherson. pleasing for me – playing away from home, we picked up some Ryan Porteous’ fine header from Ben ’s really good results including cross put Hibs ahead before Oli Shaw set up our first-ever clean sheet as a Jamie Gullan to tap in and wrap up the contest. futsal nation. SSE SCOTTISH WOMEN’S CUP FINAL We then took our form into the Home Nations and for the first HIBERNIAN 8-0 MOTHERWELL two games we did really well. Hibernian put Motherwell to the sword, We beat pretty WILLIAM HILL SCOTTISH CUP winning 8-0 at Firhill to lift the Scottish Cup comfortably, which was a good CELTIC 2-0 MOTHERWELL for a third year in a row. result to kick-off. We performed The side from the capital put in a scintillating very well against England and display at against a side who Celtic made history when they finger tip save to deny Curtis on another day might have won been, though, and we came close we’re progressing as a nation had secured promotion to the top flight. that match. It’s the closest game completed the ‘double treble’ Main from close range kept to achieving our first-ever point all the time. We’re developing Jamie-Lee Napier scored a hat-trick as we’ve ever had against England by defeating Motherwell in the Steelmen at bay. Oli Gael in a World Cup qualifier. new players and bringing them Hibs breezed past their then-lower division – despite losing 3-1, there were into the squad alongside our the second cup final meeting Bigirimana then curled a near- We came close against Turkey opponents though, and sealed a third a lot of positives to take out of consistent core, who are getting between the two clubs in the perfect free kick on to the Celtic and the players were quite consecutive cup double. that performance. Going into better year-on-year. It’s my first 2017/18 season. stopper’s crossbar, but Brendan the final match against , disappointed not to get anything Rodgers’ side held on to their Abi Harrison scored twice, with Lauren role as a manager, so it’s been a A repeat of the earlier League we felt confident, but ended up from that game. It was a very clean sheet to complete their Davidson, Cailin Michie and a Maxine Welsh good opportunity for me to learn Cup final, which also ended 2-0, getting a poor result. We fell competitive environment, own goal adding to the scoreline. and develop. had supporters and neutrals alike domestic clean sweep. short, possibly because of the but it was good to show that relishing the showpiece fixture of energy expended in the first we can compete against the WHAT ARE THE The Celtic boss, reflecting on SCOTTISH WOMEN’S high-quality nations. the Scottish Cup. back-to-back trebles, said: “For two matches. TARGETS FOR CUP FINAL And Celtic asserted their us to be the first team to have The Home Nations was a real YOU WERE APPOINTED HIBERNIAN 9-0 CELTIC NEXT YEAR? authority on the game early on, done it is a real privilege and a learning experience for us. We AS FUTSAL HEAD when Callum McGregor sent real special day,” said Rodgers. A 9-0 thrashing over Celtic saw Hibernian surge know that we can’t afford to We are looking to expand the COACH IN 2018. a stunning right-footed effort to glory at Falkirk Stadium as the club retained peak too early if we’re serious pool of players we have. We “Through all the different eras the SWPL Cup for the third straight year. HOW DID YOU FIND need more playing at domestic rasping in to the side netting to of the game up here, certain about competing in tournaments Four goals in the first 30 minutes ended YOUR FIRST YEAR IN and international level to make open the scoring. teams have dominated and then like this going forward. the final as a contest, but a ruthless Hibs THE JOB? competition for places and for us Midway through the first half, the it flipped - and in all that time it We’re still very early in our plundered five more. to pick from. Hoops doubled their advantage, was never achieved. development, so we were under 2018 was the busiest year we’ve Lizzie Arnot, who recently returned to action after with ’s low strike no illusions as to how tough ever had in terms of activity, Looking ahead to the home “It will probably take time to a year out with injury, produced a memorable from outside the box beating a challenge the World Cup so from my point of view that nations we are looking to enjoy it. My feelings are more individual performance as she scored five. as it found the Qualifiers were going to be, was a highlight. To have the improve on our results. We with the supporters, the players, bottom corner. Ellis Notley, Shannon McGregor and Kirsten especially against the number opportunity to play in those picked up four points last year, the staff, the board that brought Reilly also scored, Celtic’s Kelly Clark adding an one seeds and hosts Bosnia. It high-calibre games is invaluable. which is the biggest points total Motherwell grew in to the me in a few years ago. I’m so own goal. was the best-prepared we’d ever From my own point of view, we have ever had. game, and ’s happy for them.”

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STRONG QUALITY GROWTH 24 25 SCOTTISH FA • 2019 ANNUAL REVIEW SCOTTISH FA • 2019 ANNUAL REVIEW

OFF THE PITCH

One of the key developments across the whole of the Scottish FA arrived at the end of October, when we received the results of a flagship UEFA study into the value of football. BY ANDY GOULD, HEAD OF FOOTBALL DEVELOPMENT The Strategic Return on Investment model FOOTBALL enabled us to put a tangible figure on the value of participating in Scottish football for the first time. We can now point to a figure of more than £1 billion worth of value to Scottish society, which has made stakeholders at all levels take note of the importance of our game and we look forward DEVELOPMENT REVIEW to engaging with a wider range of organisations going forward. Our Cashback for Communities Volunteer and roviding opportunities Inspire initiative also started to gain momentum and inspiring people to in 2018, with 180 young people across Scotland play our wonderful game provided with a tailored learning pathway to P remains the priority for support their development. This initiative, delivered the Scottish FA’s Football in partnership with the Scottish Government’s Development team. Having Cashback for Communities scheme, allows us to launched our new brand, promote the use of football as an educational tool Football For Life, at the and continue to support the development of the conclusion of 2017, it was our next generation. job to go and ensure that this new strategic direction was I would also like to take a moment to thank our more than a simple phrase. various external partners for their work over the past year. Organisations such as the Scottish We set out with a goal of Government, sportscotland, Bemis, Walking creating excellence in everything Football Scotland, Scottish Student Sport, SSE, we do, developing good people Deloitte, Mars and Drinkaware have all provided as well as good players and us with invaluable support across our programmes encouraging more people to take in 2018. We look forward to continuing to work up the sport that we all love. together in the months ahead. Football in Scotland has shown it can change and improve the lives of those involved. We are FOOTBALL SAVED MY LIFE inspired to do more as we gather further insight and hear more ON THE PITCH 2018 also saw the launch of one of our new stories about the people involved flagship initiatives across the Scottish FA’s across football. As part of our Football For Life of our Scotland Women’s digital channels. The ‘Football Saved My Life’ brand, we made a commitment National team in qualifying for video series focuses on the positive and powerful to provide Football For All. this summer’s FIFA Women’s impact that football can have on individuals from 2018 saw this commitment World Cup. At the outset of their across Scotland, something that we believed maintained and honoured qualifying campaign, Shelley would resonate with the football community. through the work of our Kerr said that the team wanted I would wager that no-one foresaw exactly how regional teams and their to inspire a nation, something massive the first video in the series would role to support associations, that they have unquestionably prove to be, however. Launched as part clubs and volunteers around achieved. Our work on building of our UEFA Grassroots Week coverage, the country. upon the team’s success – Paul McNeill’s powerful story engaged through the SSE Soccer viewers from not only the football We were delighted to Centres, our regional pathways community, but from all corners of extend our partnership with and bespoke female-only Scotland. His video earned media McDonald’s, who have been a coaching courses – has attention from all sectors and shone tireless supporter of grassroots been remarkable and a real the spotlight on exactly what football over the past 16 years. highlight of the past year. makes football special. The launch of the new Fun Our consistently impressive Football initiative was one of His story will no doubt inspire Coach Education programme the on-field highlights of 2018 others – as it has those both continued to be a world-leader – the programme provides an within the association and in 2018.. The department’s enjoyable and safe environment from further afield – and UEFA Pro Licence saw the class for children to take their first the series will continue into of 2018 graduate and a new steps on their footballing journey 2019. These stories remind cohort welcomed, in addition to and allows us to turn interest into us why we all love football. continuing to expand its range active engagement in the sport I for one look forward to of bespoke courses for women. we love. hearing from more inspiring Their ambition to continue to individuals, as we continue It would be remiss of me to gloss modernise and deliver the best to provide Football For Life over the incredible achievement course possible is relentless. across Scotland.

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VOLUNTEER AND INSPIRE

Over 300 young people develop skills such as coach CASHBACK FOR between the ages of 16 education, first aid and social and 24 benefitted from the media management. Scottish FA’s ‘My Volunteer Participants in the project and Inspire’ (VIP) project in were also provided with the 2018, as the benefits of the opportunity to be involved Cashback for Communities in a number of the Scottish partnership continued to be FA’s biggest occasions in COMMUNITIES felt around the country. 2018, including UEFA Nations Focusing on developing League fixtures and the 018 was a landmark year young people from across William Hill Scottish Cup Final for one of the Scottish Scotland’s wide range of at Hampden Park. FA’s flagship Football communities, the project An emphasis was placed 2 Development initiatives, as provides four mandatory upon allowing individuals the Cashback for Communities workshops to participants to develop a skillset and partnership between the across the country to aid their network of contacts that can association and the Scottish personal development. Government celebrated its be transferred to life after tenth anniversary. Each participant is placed their involvement with the on an individually developed project, continuing to deliver Since its inception in 2008, learning pathway, which the message of Skills For both parties have worked to also includes the potential Life through the medium of positively influence the lives of to attend courses to football. those between the ages of 10 and 24 from a diverse range of communities across Scotland. The programme is split into three distinct projects – ‘My SCHOOLS OF FOOTBALL MY INCLUSIVE School of Football’, ‘My Volunteer In much the same way as the overall Cashback for and Inspire’ and ‘My Inclusive Communities programme, the Scottish FA’s ‘My School of COMMUNITY Community’. Each initiative Football’ project has grown and developed year on year over has benefitted thousands of The My Inclusive the past decade. At the conclusion of 2018, 44 Schools of young people in the Cashback Community (MIC) project Football located across Scotland were continuing to positively for Communities partnership’s continued to grow and influence over 2000 young people between the ages of 12 decade-long lifespan to date, develop in 2018 under and 14, helping them to make the difficult transition between with a view to making a positive primary and secondary school. the umbrella of the impact on the next generation of Scottish FA’s Cashback Scottish football. The focus of the project of Football supports these for Communities has remained firmly on the findings. In addition to partnership with the individual throughout the improved attainment rates Scottish Government. project’s existence. The across the country, the tailoring development of good people of the academic programme Aimed at increasing first and foremost has been offered has been shown to engagement amongst shown to greatly enhance make a major difference in Scotland’s ethnic minorities, the MIC attainment levels at each the attitudes of participants, project provides bespoke school, which has in turn creating an environment in opportunities for young benefitted each individual which the individual feels safe people in these as footballers. and able to open up to peers communities to involve and teachers. The Schools of Football have themselves in football and made a significant impact on By engaging and inspiring assist integration each attendee. A survey in each individual through the into mainstream society. early 2018 found that 89% education system, the project The project has seen of respondents reported has helped to open doors for improved attendance at increased engagement those on the programme. A the Schools of Football from Scotland’s clubs over number of former participants amongst participants in the the past twelve months, were unveiled amongst project, with 74% of those with a growing number of the new cohort of Scottish surveyed testifying to higher organisations nationwide FA Youth Ambassadors of engagement in classes from using the project to boost Change in November 2018, those on the programme. engagement within their allowing them to help provide own communities. Anecdotal feedback from the voice of young people on teachers at each School the shape of Scottish football.

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ATTRACTIVE GAME

he Scottish FA renewed its commitment to providing a fun and enjoyable Q&A WITH SCOTTISH FA T footballing experience for REGIONAL MANAGER all in 2018 as the association ANDY GILCHRIST sought to ensure that football remained an attractive choice for prospective participants. WHAT DOES “ATTRACTIVE GAME” MEAN? In the first full year under the Football For Life brand, the It might be quite simplistic but it really is association commissioned a about making football a game that you survey aimed at understanding want to be part of. It could be that you have exactly how attractive never taken part before and say ‘I want to the grassroots game is to have a shot of that’, or it could be that you prospective footballers around have played for years and you continue to the country. do so purely because of a love of the game. Ultimately, the more attractive our game is, the more people will want to be part of it. WHAT WERE THE MAIN PLUS POINTS IN 2018?

I think we told our story much better than TELL US ABOUT THE 2018 we had in previous years. We’ve certainly GRASSROOTS SURVEY increased our output across a variety of media platforms. We’ve also fully utilised the One of the main things we did in 2018 was various brands available to us, most notably to commission the ‘How Attractive is Our Football For Life. Game’ Survey, with the aim of finding out just how attractive grassroots football is to We also had what became our signature participants. We were looking for honest piece last year, with the launch of our opinions on a variety of aspects of our game. Football Saved My Life video series. We knew that some of these were going Highlighting the positive social impact to tell us what was less attractive about that football can make on individuals from our game, but we really needed to get this communities across Scotland, the first information in order to address these aspects video featuring Paul McNeill was met going forward. with almost unanimous praise. It was something with which the football Over 1000 members of the grassroots community really engaged. football community completed the survey. HOW DO YOU REFLECT ON 2018? This was done by using the research company Kantar, who were able to give us There are so many stories to tell why findings from sample groups representative participating in football is such a good of the population of Scotland. thing to do and I think in 2018 we told that story. We received feedback from six different sample groups: adult players (currently Thanks to the survey, we are more informed or lapsed), parents, children and youth than ever regarding how participation in participants, coaches, referees and football is perceived. volunteers (non-coaching). Is our game attractive? The answer is yes, The findings have now given us a solid but we know it can be improved even more. baseline and have allowed us to identify Thanks to the work undertaken in 2018, I some immediate actions areas on which we believe we are well placed to take the next will be able to focus our efforts. steps and make that happen.

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PARTICIPATION

he Scottish FA reaffirmed its commitment to providing Football T For All in 2018, as participation levels continued THE BENEFITS OF to rise nationwide. PARTICIPATION Classed as anyone who engages with football on a regular basis, Underlining the benefits of participation over 147,000 registered players at all ages was also a key factor in the were recorded in Scotland success of 2018. in 2018, with the figures Through partners such as Network Rail encompassing all forms of the and the Scottish Football Partnership grassroots game. Trust, participation in grassroots football A particular highlight saw was used as a conduit to inform children the number of registered of the importance of staying active and youth players exceed 50,000, a balanced, healthy diet. Meanwhile, the underlining the passion and physical benefits of remaining engaged enthusiasm that exists amongst with football throughout one’s life were the next generation of Scottish emphasised through Walking Football. These footballers. benefits included increased joint strength and cardiovascular health, once more illustrating In particular, the five to seven NEW RETENTION INITIATIVES the benefits of remaining engaged in sport. years age group saw an influx of new players, with As part of their continued devotion to providing a safe The benefits to a participant’s mental health initiatives such as McDonald’s and enjoyable football experience for all, the Scottish FA were also underlined throughout the year. Community Football Days identified a need to enhance and develop the existing In particular, the ability of football to reduce player pathway during 2018 in order to aid player helping to foster the social isolation amongst Scotland’s elderly retention going forward. These improvements will be enthusiasm of was a key aspect to Walking Football’s enacted over the course of 2019, beginning with the those taking increased popularity. small-sided games season. their first steps Furthermore, through initiatives such as the on their 2018 also saw the Scottish FA make great strides at the other Scottish FA’s Schools of Football, sport was footballing end of the participation spectrum. In previous years, statistics highlighted as a key tool in the personal and journey. showed a major decline in engagement from those in the over- social development of young people across 35 age group due to a variety of reasons ranging from family Scotland. The Scottish FA’s ‘Football Saved commitments to injury. My Life’ video series only served to further highlight the positive impact that football can To combat this drop in participation, the Scottish FA assisted have on an individual. in the development of bespoke over-35s leagues across the country. This development saw a significant surge in Growing participation across Scotland participation in the target age-range; at the end of 2018, remains a priority for the Scottish FA over 3,500 registered over-35s were participating in football, moving forward. Areas for development increasing the length of time over which individuals are are constantly being identified in the engaged with the sport. pursuit of delivering the best grassroots footballing experience possible to Indeed, the pursuit of continued engagement was a key theme participants of all ages. across 2018. The rise in popularity of Walking Football saw a surge in participation amongst those who may otherwise drift With the work of external partners – such as away from the sport. This emphasis on continuous engagement McDonald’s Fun Football – complementing allowed the Scottish FA to work towards its mantra of Football the drive of Scottish FA regional staff, the For Life, unveiled towards the end of 2017 as part of its platform built in 2018 is set to be added to One National Plan. over the next twelve months.

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COACH EDUCATION

oach Education continues to be a growing sector in the Scottish FA’s Football C Development programme, as the association continued to promote high standards of coaching across the length and breadth of the country. In excess of 10,000 participants took part in a Scottish FA coaching event in 2018, with over 3,000 coaches now holding The 2018 graduating cohort a valid UEFA coaching licence of the Scottish FA’s thanks to Scottish FA courses. Pro License

HOW DID THE C Licence and UEFA B Licence workforce with PROGRAMME GROW courses, creating bespoke appropriate education courses for women as part of structures and support, LAST YEAR? our continued development as then, in turn, the playing and Our coach education offering is a department. training provision for our players should become better. The well established and continues Our collaborative work with our improvements in our curriculum to support coaches working own Performance Department Q&A WITH SCOTTISH FA’S HEAD OF and in the delivery of our courses in grassroots, through to the is something that we should COACH EDUCATION AND DEVELOPMENT were made in order to give our professional game. With that not take lightly; this adds a coaches a richer, more robust GREIG PATERSON in mind, we started to invest tremendous amount of value, learning experience. further in designated skilled and expertise, to what we coach education staff in the We also consulted with are trying to achieve. Allied to Finally, we must endeavour to WHAT WERE THE BIG latter part of 2018. PLUS POINTS OF THE stakeholders – both internal that, further involvement and ensure that the further education and external – with the aim of consultation with sportscotland COACH EDUCATION/ We began a comprehensive and development of our coaches publishing our way of working consultation process to and other key bodies will allow does not end on the final day DEVELOPMENT through launching a framework look at all of our courses, us to shape the future of coach of one of a coach education PROGRAMME IN 2018? or development plan, as well from their curriculum and education, and the mode, courses. Coaches will continue as reviewing our practices method of delivery, to the method and models of delivery. If to develop through One of the major plus points for further with UEFA and higher resources provided and what we have truly set our stall out to experiential learning, us in 2018 included a conscious education institutions. we were offering. have a world class programme, but we must also effort and investment by the then we must ensure that we The volume and scale of delivery establish an appropriate association to try and ensure We will continue these stay abreast of developments of that our coach education offering of coach education continues continuous professional processes throughout 2019 all other sports, and how they is amongst the best, if not the to be very high, with demand development (CPD) with the aim of launching our choose to deliver. best, in the world. We embarked from our coaching workforce improved and updated versions programme to afford on a more comprehensive tutor continuing to increase. Perhaps in early 2020, aligned with our HOW IMPORTANT IS opportunity to our coaches looking to training programme, whilst this is testament to our good development plan. IT TO MAINTAIN SUCH further developing our online work, but regardless, people flourish in the game, learning management system continue to show a passion and WHAT WERE THE HIGH STANDARDS IN by improving their to try and offer the best possible appetite to attend our courses KEY DEVELOPMENTS COACH EDUCATION/ competencies service to our attending coaches. and grow their knowledge for the LAST YEAR? DEVELOPMENT IN in the many On top of all this, a further benefit of the players they are SCOTTISH FOOTBALL? different 28 coaches joined the very working with. We were successful in being facets impressive list of alumni that awarded UEFA funding for more Quite simply, better coaches presented to have completed the UEFA Pro coaches in the female game should result in better players. them in the Licence through the Scottish FA. to undertake our Scottish FA If we can equip our coaching modern game.

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€1.35 billion €14.6 million = VALUE OF FOOTBALL TO SOCIAL BENEFITS SCOTTISH SOCIETY TO ABERDEEN & THE VALUE OF 40,000 ABERDEENSHIRE JOBS CREATED DIRECTLY 71,000 LINKED TO FOOTBALL TOTAL PARTICIPANTS IN THE PARTICIPATION AREA SCOTTISH FOOTBALL 5,000 €74,000 CASES OF MENTAL ILLNESS WORTH OF CRIME REDUCTION landmark UEFA PREVENTED IN THE REGION study concluded that participation in grassroots A football provides over £1 billion of value annually to Scottish society, illustrating REGIONAL MODEL – OUTCOMES the “unique tangible evidence” of the benefits of football ABERDEEN & ABERDEENSHIRE The report firmly underlines nationwide. the extent to which football In addition to reporting on the Furthermore, the region was delivers on the Scottish Using a model created with overall benefits of participation shown to benefit from the Government’s National input from a number of partners to Scotland, the SROI model creation of over 1,000 jobs Performance Framework. Aimed including sportscotland and also examined the societal directly linked to football at increasing opportunities for Scottish Government, the UEFA impact at a regional level, participation. These employment individuals from across a range Social Return on Investment with the Scottish FA selecting opportunities ranged from of backgrounds, the Framework (SROI) report saw Scotland Aberdeen and Aberdeenshire to those embedded within the and football can clearly be become one of the first be the report’s case study. sports industry to jobs created shown to be working in tandem, countries in Europe to partake through investment in the local towards the same common goal. Delivered in conjunction with in the study, which saw experts construction industry. Aberdeen FC and Aberdeen FC Football, through its vast from educational institutions Community Trust, the report The regional findings were network of clubs and delivery across the continent assist outlined a benefit of €110.4 hailed at all levels, from those partners, can also be shown with research into the benefits million to the region based associated with football at the to deliver upon the aims provided by football participation. on a total of 71,000 total grassroots level to Scottish FA outlined in the Active Scotland participants. Included in this officials. The region’s MP, Kirsty Framework. With an end goal figure was a direct contribution Blackman, also praised the of creating a society where NATIONAL MODEL of nearly €19 million to the findings and took the opportunity more people are more active, For the first time in its history, the worth to society rose to €1.35 economy and almost €77 million to further highlight the importance more often, it is apparent that Scottish FA was able to place a billion, with over €242 million of worth of healthcare savings of football to the local area – a football can and will play a key directly attributable to view shared by participants and role in ensuring Scottish society monetary value on participation this a direct contribution to the participation in football. officials nationwide. engages with key government in football as a result of the Scottish economy. strategies. The Scottish football model, in addition to highlighting Flagship findings underlined in community has known for the incredible volunteer the report included a preventative decades the positive impact infrastructure that exists within health spend in excess of €700 the beautiful game has on the the Scottish football community. million across Scotland, with population; the findings from the The SROI model was created around €40 million worth of report demonstrate how vital by UEFA as part of their GROW savings in the field of mental football truly is to the nation. programme, to provide National health at around 5000 cases Associations with a tool to prevented through participation in understand and demonstrate the football. value of football participation at all Over €300 million worth of social levels of the game. benefits to Scottish society The model also allowed the was also identified by the SROI Scottish FA to expand on certain model, as a direct link was values. At the time of the study, identified between participation 147,555 registered players were in grassroots football and the active in Scotland, providing a reduction of crime across the worth of €579.7 million to Scottish country. Furthermore, football society. However, when the model was proven to greatly assist those was expanded to include total not in employment, education or participants – in excess of 780,000 training, whilst simultaneously from across the country – the total creating jobs.

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n a year where Scotland made history by qualifying for its first-ever FIFA I Women’s World Cup, participation in football at the grassroots level continued to rise amongst women and girls across the country.

The number of registered female players in Scotland exceeded 14,000 for the first time in the history of the Scottish FA, an increase of 14% from 2017 and evidence of the continually rising appetite for women’s football nationwide.

Working closely with colleagues at Scottish Women’s Football, the Scottish FA continued to increase REGIONAL YOUTH the number of opportunities available to women and girls LEAGUES over the course of 2018 as the nation was well and truly SCOTTISH FA SOCCER CENTRES The Scottish FA and SWF took inspired by the feats of Shelley a major step in restructuring Kerr and her side. PRESENTED BY SSE regional youth leagues in 2018, continuing to work together The Scottish FA Soccer Centres the ongoing benefits of the WE PLAY STRONG CENTRES to provide the best possible have become a cornerstone Centres at both a grassroots and footballing experience for young of the Scottish FA’s strategy national level. Each Centre has a Following the success of in the wake of Scotland’s girls nationwide. for women’s and girls’ football designated SWNT ambassador, the Soccer Centres, the qualification for the 2019 Scottish FA launched a new Working on anecdotal, the since their inception in 2017, with the work ethic and FIFA Women’s World Cup. programme in 2018 aimed two organisations worked allowing girls between the ages enthusiasm of the squad making The Centres see Scottish at increasing player retention together to separate the national of five and 12 to develop their them a natural choice to inspire FA development officers in the 12-17 year-old performance teams from the footballing skills in conjunction young girls across Scotland. delivering the programme regional youth leagues, creating with local partners. girls age group. alongside PE staff at Driving the women’s and girls’ an additional performance Utilising UEFA’s Together 83 high schools across The Centres received a major pathway across Scotland Scotland, promoting the pathway alongside the pre- boost in April last year, following #WePlayStrong brand, the existing structure. remains a key focus for the Centres as a flexible the announcement of SSE as We Play Strong Centres Scottish FA. Alongside SWF, footballing environment. Consequently, player retention the new title sponsor for the were launched with the aim the Soccer Centres allow the amongst 13-15 year-old girls programme. Over 100 girls from of promoting football as a Still in its infancy, the association to push for an has increased following steady local primary schools joined relaxed and engaging place We Play Strong Centre SWNT defender increase in participation in a decline in recent years. This can Scotland internationals Lee for teenage girls, an age and sustainable manner. That drive programme are set to come Scotland Under-19s group that has traditionally be attributed to a greater number Alexander and , appears to be paying dividends into their own in 2019. The forward Jamie-Lee proven difficult when it comes Napier at the We of competitive matches at age as well as SWNT head coach Scottish FA intends for the – an SSE survey revealed that Play Strong Centres and skill-appropriate levels, with Shelley Kerr, at the SSE Hydro for to ensuring the continued more girls across the country Centres to promote football launch one-sided fixtures becoming less the launch of the partnership, an engagement of players. are being encouraged to take amongst the targeted age Scotland frequent due to the introduction exciting development in the girls part in football than ever before, The new We Play Strong group, whilst also providing goalkeeper Lee of the performance pathway. The and women’s game. casual participants with an Alexander at the an assertion supported by a Centres were launched by launch event to two associations will continue to 82 venues across the six Scottish 15% growth in Scottish FA Joelle Murray and Jamie alternative to a potentially welcome SSE on monitor the statistics throughout Lee Napier in October 2018 daunting club environment. board as sponsor FA regions welcomed over 1600 participation figures for girls of the Girls’ Soccer 2019, working on their findings to participants in 2018, highlighting under the age of 18. Centres continue to strive for excellence.

38 39 SCOTTISH FA • 2019 ANNUAL REVIEW SCOTTISH FA • 2019 ANNUAL REVIEW

PARA-FOOTBALL

he Scottish FA maintained Learning Disability Football, its position in 2018 as Mental Health Football, a world-leader in the Powerchair Football and Visual T development of Para- Impairment Football. Football, continuing its Final details on the ANA – which dedication to providing Football achieved charitable status in For All across the country. 2018 – will be confirmed in Having announced its intention 2019, with the aim of providing to create the world’s first a greater wealth of opportunities Affiliated National Association for participants of all ages and (ANA) for Para-Football, 2018 abilities from a diverse range of saw the Scottish FA make communities across Scotland. significant strides towards The Scottish FA invested over ensuring that this goal becomes £100,000 across the nine strands a reality. The proposed ANA of Para-Football in its continued was accepted as an entity at commitment to this aim, helping the 2018 Scottish FA AGM, to develop infrastructure and before being accepted as league structures nationwide part of the ongoing Scottish in addition to the continued FA board structure. provision of support to Scotland’s 2018 SUCCESSES Sitting on the Non-Professional Para-Football coaches, Game Board, the new ANA will volunteers and players. For the first time in its history, the Scottish be the first such association FA was able to support five international within the Scottish FA structure Para-Football squads in 2018. for over four decades and will FOOTBALL MEMORIES provide a direct voice for nine In addition to the Home Nations-winning strands under the Para-Football Scotland Under-19s Learning Disability SCOTLAND umbrella; Amputee Football, squad, Scotland was represented by teams Cerebral Palsy Football, Deaf in Powerchair Football, Deaf Football, The Scottish FA was proud to support Football, Football Memories Cerebral Palsy Football and Amputee Football Memories Scotland in the hosting Scotland, Frame Football, Football, each of whom represented their of their first National Conference in 2018, country with pride and distinction. with ambassadors from across the globe Over 20 games involved Scottish gathering at Hampden Park in November. representative teams across 2018, Since its inception in 2009, the Football continuing the growth of Para-Football on a Memories project has gained a worldwide national level. reputation due to its impact in helping to stimulate mental recall amongst Alzheimers sufferers through the medium of football. Having expanded to over 200 groups across Scotland, the Conference allowed representatives from England, the Netherlands, the USA and to learn from their Scottish counterparts with a view to establishing their own Football Memories groups. Sports Minister Joe FitzPatrick was amongst those in attendance at the event, with the Conference receiving media coverage from publications nationwide.

40 41 SCOTTISH FA • 2019 ANNUAL REVIEW SCOTTISH FA • 2019 ANNUAL REVIEW CLUB GRASSROOTS DEVELOPMENT AWARDS

cotland’s community clubs rassroots champions from award for Best Volunteer in Girls’ continued to flourish in across Scotland were the and Women’s Football, with 2018, with a record number toast of the 2018 Scottish Ben Mitchell rounding out the TRIBUTE TO JANE LAVERY of clubs across the country G FA Grassroots Awards, individual awards by claiming S presented by McDonald’s and the prize for Best Young Person. achieving the Scottish FA’s Jane Lavery embodied everything that is the , as the great prestigious Quality Mark status. Hibernian Community great about the sport we love. and good of Scottish football Foundation’s efforts were In total, 552 clubs were turned out at Hampden Park for A relative latecomer to football, you could recognised with the award for rewarded for their efforts in a celebration of the sport. be forgiven if you thought that Jane worked developing Scotland’s grassroots Best Professional Club in the like she was making up for lost time. Her game, including 62 that achieved In front of the likes of Shelley Kerr Community, whilst the prize for tireless work and dedication to improving the the programme’s top level and Alex McLeish, the night paid Best Community Football for opportunities available to young girls and of award. From Broxburn to tribute to the tireless work of All Project was presented to para-footballers at Pollok United was, and Stonehaven and from Dundee volunteers from all sectors of the Queen’s Park FC for their Talking remains, truly inspirational. West to Port Glasgow, the grassroots game, both on and off Recovery programme. Jane is the example that should be held up continued development of the pitch. The award for Best Para- to all prospective grassroots volunteers. football at all levels was in Robbie Anderson of Spartans Football Project was presented to The impact of her work has already been evidence nationwide. was revealed as the winner Broxburn United after the success felt by dozens of young footballers and will One of the Scottish FA’s flagship with merit in the People’s Award of their Team United Sports continue to be felt in years to come. Not only Football Development initiatives, category, with West Park’s Kirsty initiative, with the night’s Special has Pollok lost a pillar of the local community, the Quality Mark programme Cunningham and Peter Kingston Recognition Award going to the but Scottish football is a poorer place has proven to be a runaway of Riverside CFC also recognised Football Memories Project for their without Jane. success over the past decade. by the prize. nationally-acclaimed programme. Our People’s Award winners this year, like The record levels of involvement The Best Volunteer in Adult Finally, Dundee West CFC took grassroots volunteers across the country, in 2018 testify to its importance Football prize went to George home the prize for Best strive to follow in the footsteps of Jane. across Scotland’s grassroots Allan of Morgan FP AFC, with Community Football Club, after a Scottish football flourishes because of the footballing community. Josephine Rodger claiming landmark year for the Taysiders. hours dedicated to the game by volunteer the award for Best Volunteer The past 12 months have seen The night also allowed those coaches, referees and club officials across in Youth Football for her work some significant developments in attendance to remember the the length and breadth of the country, and with Milton AFC. in Quality Mark’s structure, with 2017 People’s Award winner long may it continue to do so. areas for improvement and Blackburn United FC’s Nigel Jane Lavery, who sadly passed By Andy Gould, Head of Football Development development highlighted at the Thorpe was presented with the away earlier this year. conclusion of 2017. A working group within the standards of grassroots football Scottish FA was established across Europe. at the outset of 2018, tasked AWARD WINNERS Changes were also made to with investigating how best to the branding of each of the People’s Award with Merit Best Professional Club incorporate these improvements programme’s four tiers; whereas Robbie Anderson in the Community and developments into the clubs could previously achieve People’s Award Hibernian Community existing and successful Quality Standard, Development, Kirsty Cunningham Foundation Mark programme. Community or Legacy status, and Peter Kingston Best Community Football For All Project Based on the findings of the stages have now been Best Volunteer in Adult Queen’s Park FC the working group, it was rebranded to Bronze, Silver, Football Best Para-Football Project recommended that changes Gold and Platinum in an attempt George Allan Broxburn United were made to the existing to streamline the application Best Volunteer in framework and criteria of process for clubs nationwide. Youth Football Best Community Football Club each level of the initiative. Josephine Rodger These developments were Dundee West CFC One benefit of these changes enacted towards the close of Best Volunteer in Girls’ and Women’s Football Special Recognition Award will be a closer alignment of 2018, with clubs already striving Nigel Thorpe Football Memories Quality Mark and UEFA’s Club to continue their excellent work in Licencing programme, which supporting Football For All under Best Young Person seeks to continuously improve the new criteria. Ben Mitchell

42 43 SCOTTISH FA • 2019 ANNUAL REVIEW SCOTTISH FA • 2019 ANNUAL REVIEW

IMPROVING FOOTBALL’S FINANCES 44 45 SCOTTISH FA • 2019 ANNUAL REVIEW SCOTTISH FA • 2019 ANNUAL REVIEW

FIVE YEAR GROUP TURNOVER

40 -

35 - FINANCIAL REPORT 30 -

he Scottish FA was able 25 - to deliver an eight-figure pay-out for members, T with a record amount of 20 - over £11 million distributed to member clubs and associations during the year, despite a drop in turnover from 2018. 15 - The payments support the growth of the game at all levels and are intended to reward 10 - members for their dedication to core components of the Scottish FA’s strategic plan, including the 5 - development of home-grown elite players for club first teams and Scotland national teams and improvement of standards 0 - through club licensing. 2014 2015 2016 2017 2018 Member clubs participating in Club Academy Scotland, the Scottish FA’s youth performance programme, received more than £2.5m in investment. This 2% figure included payment for Other 14% 9% Other members who achieved targets Football Income 33% 31% in Measurable Performance Development Television Expenditure Payments to & Radio Outcomes, which focus on the members development of talented young 7% Scottish players while providing a International pathway to first-team football. Matches 10% Meanwhile, Club Licensing saw by increased funding from UEFA Football some £1.7 million invested in and FIFA, including the renewal Development clubs, while Affiliated National of the centralised agreement in 10% Associations (ANAs) received respect of international media Commercial nearly £300,000 in annual rights up to 2022, fees for Income performance awards from the Scotland’s participation in the Non-Professional Game Board. UEFA Nations League and an Furthermore, over £6m of additional bonus for winning our revenue from the William Hill group. Income from the William Scottish Cup was distributed to Hill Scottish Cup, including sponsorship, broadcasting and 20% participating clubs, derived from Match costs broadcasting, sponsorship and gate receipts, also remained a 17% proceeds from the semi-finals significant source of income. UEFA & FIFA and final. The Finance and Commercial 25% 22% Staff costs The main reason for the 2.5% teams continue to place Scottish Cup decrease in year on year turnover significant focus on controlling was the reduction in competitive operational costs and securing Men’s A fixtures – with only two the renewal of long term competitive home games in the sponsorship and broadcasting ANALYSIS OF TURNOVER ANALYSIS OF EXPENDITURE new Nations League format. contracts across the Group’s This was partly compensated main assets.

46 47 SCOTTISH FA • 2019 ANNUAL REVIEW SCOTTISH FA • 2019 ANNUAL REVIEW COMMERCIAL SCOTLAND REPORT SUPPORTERS CLUB

urnover for the Scottish FA in their sponsorship of the Scottish Cup, he start of a new two year awarded one point, with anyone Budapest. In the summer of 2018, our 2018 was reported at £31.6m, culminating in the spectacle of May’s cycle began in 2018 for the attending an away match awarded long-haul friendly double header saw marking another successful year showpiece final at Hampden Park. Scotland Supporters Club, which two points. Points were also awarded a loyal 365 members travelling to Peru continues to be the largest for renewing membership and for and 425 to Mexico. T where distribution to members McDONALD’S T paid for membership in European being a member with three or more hit a record level. The autumn fixtures saw 2,540 fans International football, with some consecutive campaigns as part of the A new programme that aims to provide attend the UEFA Nations League Breakdown of the Commercial 23,000 members joining the club or Scotland Supporters Club. five million hours of football to young Group C1 match against Israel in Haifa, Revenues contribution to turnover: renewing their membership. children nationwide, McDonald’s Fun A CLUB FOR ALL OF US with nearly 2,000 supporters roaring Football became a new addition to Scotland onto a thumping 4-0 victory BROADCASTING MEMBERSHIP CHANGES These were just some of the ways in the Scottish FA community football over Albania in Shkoder; a crucial which the Scotland Supporters Club In partnership with IMG, the William programme in 2018. McDonald’s 2018 also saw a number of changes result as the team went on to win the also continued their support of the sought to reward its members in Hill Scottish Cup broadcasting deal introduced to the membership group, earn promotion to League B and Scottish FA Grassroots Awards, while 2018, with an impetus on inclusivity, was extended for a further six years proposition, made on the back of an secure a guaranteed UEFA EURO 2020 McDonald’s Community Football Days which was reflected in the marketing with a selection of Scottish Cup fixtures extensive research project, carried play-off place. took place across the country involving campaign “A club for all of us”. The being broadcast on BBC Scotland and out over 2017. Research saw six stars such as James McFadden. core idea of the campaign was Ticketing and Membership Operations Premier Sports. focus groups held across Aberdeen, that while individuals may support Manager Siobhan Boyd said: ‘It never Edinburgh and Glasgow, before an MATCHDAY SPECSAVERS different teams for most of the year, fails to amaze me how loyal the online survey was conducted among the Scotland National Team can bring Scotland Supporters Club members Specsavers’ support of Scottish football 4,000 respondents made up of both Scotland’s men’s team secured a everyone together like nothing else are to our Scotland nationals teams – match officials continued in 2018, further £1.9m solidarity & winners members and non-members. can, no matter who you are or what it’s incredible. fees through the Nations League with activity including store visits by Changes included reduced membership your background is. alongside the UEFA-centralised top Scottish officials and match day “Our aim here at the Scottish FA prices, with kids now able to renew broadcast agreement. Cumulative mascot competitions for the William 2018 also saw more exclusive is to continue to deliver excellent their membership for just £5 and join match attendances of 99k generated Hill Scottish Cup final. Scotland Supporters Club events than service, listen to our members, for just £10. Discount windows for both ever before, with the hugely successful an additional £2.1m in gate receipts around railway lines. The Network continue to evolve the membership DIAGEO tickets and memberships were removed, pre-match parties returning for another during the campaign, whilst the Rail-supported football camps provide package and attract a new generation meaning members no longer have a year. Fans were able to enjoy a pre- William Hill Scottish Cup generated The Scottish FA and Diageo kicked- young people aged 5-14 years with an of supporters.” deadline to take advantage of their match drink and get up close and revenue of £7.1m across 2017/18. off a major new alcohol education opportunity to participate in football discount for single match tickets and personal with Scotland legends such campaign with the goal of reaching during holiday periods. for renewing their membership. Match as Colin Hendry, and Jackie SPONSORSHIP a million Scots with responsible ticket discounts were increased to £5 McNamara before home UEFA drinking messaging. The Drink Positive SSE The Scottish FA renewed its key per match, with members able to enjoy Nations League and international campaign uses the William Hill Scottish relationships with partners during The Scottish FA Girls’ Soccer Centres a further discount when purchasing a friendly matches. Cup as a platform to encourage 2018. McDonalds, Mars, Specsavers, presented by SSE were launched at the match package. adidas and JD Sports all extended football fans, coaches and players to SSE Hydro in 2018. Designed to help a Out with match days, members were their relationships with the association, be aware of the effects of alcohol on new generation of girls aged between Two match packages were introduced able to attend exclusive Scotland joining fellow existing partners William the body in consideration of a healthy, 5-12 years old to fall in love with for the duration of the 2018/19 Supporters Club quiz events in Hill and SSE. In addition, Diageo, balanced, diet. football in a fun environment, with over membership, with the 2018 package Dunfermline and Aberdeen, with some including the autumn fixtures against great prizes up for grabs. In addition, Network Rail and Sportseen joined the MARS 1000 children enrolled in 2018. partner group and will offer support Belgium, Albania, Portugal and Israel. members were able to meet their across CSR campaigns, Football Mars continued to work in partnership RETAIL & LICENSING The 2019 home match package, heroes at open training sessions meanwhile, encompasses all European held at Oriam during Development and digital advertising, with the Scottish FA to deliver the Following the SWNT’s qualification for while both Adidas and JD Sports successful, nationwide initiative, The Qualifiers for UEFA Euro 2020, at squad training camps. the 2019 Women’s World Cup, Adidas Hampden, and is available exclusively partnerships have been extended until Scottish FA Mars Just Play programme. produced a bespoke women’s cut home Away from home, the to members, with over 8,300 fans the end of 2022. Mars is committed to encouraging a and away kit, with Panini to produce Scotland Supporters snapping this up as the cheapest way healthy, active lifestyle in partnership the official tournament sticker album. Club continued to WILLIAM HILL to see our men’s national team play. with the Scottish FA. The current license portfolio has grown do its country proud, with 2018 saw the launch of the William NETWORK RAIL considerably over the past 12 months. All of these changes made as a result Hill Mental Health and Wellbeing The new licensees joining the Scottish of the research were decided by the 1,000 members League, which aims to harness the Network Rail partnered with the FA include Konami, The Big Incentives members, for the members. These travelling to the power of football to provide support Scottish FA to deliver a series of Group and Score Draw & Toffs, whilst changes also included a revamped first friendly of to those suffering from mental health football camps across central Scotland renewals were agreed with Bawbags, points system, whereby anyone the year against issues. William Hill also continued intended to keep young people safe EA Sports, Source Lab and Am Ball. attending a home match is now Hungary in

48 49 SCOTTISH FA • 2019 ANNUAL REVIEW SCOTTISH FA • 2019 ANNUAL REVIEW MARKETING & DIGITAL COMMUNICATIONS ENGAGEMENT

he Marketing and FOOTBALL igital activity for the Communications DEVELOPMENT Scottish FA focusses on a department continued number of different areas T to build on the strong Promotion of the Scottish FA’s D throughout 2018. One of foundations laid in the previous grassroots initiatives focused the key projects focused on 18 months, with the five around story-telling, with an continued development of the GAMEplans providing strong increased emphasis on engaging Scottish FA website with the results in the core focus areas web content on our own intention of establishing it as for the association. channels and increased media the home of Scottish Football. MEN’S A activity across local and national Continued focus on email publications. The annual UEFA marketing and data collection The introduction of a new Grassroots Week celebration was also identified as core international competition, the benefitted from a cohesive priority, with email marketing UEFA Nations League, brought strategy, resulting in significant proving to be one of our most accounts, as a way of raising a new Men’s A marketing promotion across the country, as successful channels for driving profile of the Scottish FA and its campaign. With the end line did the UEFA SROI study. revenue. Content creation was partners. Away from Hampden, “Nothing Matters More” the also a big focus area across digital support was also provided The launch of the video series messaging seeks to reinforce the the likes of Scotland National to a number of member clubs Football Saved My Life, the widely held belief that there is no Team and Scottish Cup social throughout the course of the year. flagship promotional initiative greater honour in football than for the Football Development representing your country. Work department, experienced almost has been carried out across the universally positive feedback association to update our brand SOCIAL MEDIA FOLLOWERS on its first video featuring Paul and the way we speak to our McNeill. The video had garnered Growth fans, and as such, a lot of work over half a million views by the 2016 2017 2018 from 2017 has gone on to align “Nothing in grassroots football for girls own unforgettable memories of end of 2018 alone. Matters More” with wider Scotland National Team Facebook: 463,671 472,603 476,563 (+3960) Scottish FA activity. between the ages of 12 and 16 the cup, both recent and historic – seeking to remind Scottish PERFORMANCE across Scotland. Scottish Cup Facebook: 56,997 63,863 65,821 (+1958) Fan experience was a key football fans that the Scottish Performance marketing activity priority in 2018 – digital content Activity for the SWNT sought Cup can give us experiences like continued to focus on building Scottish FA Twitter: 186,545 238,881 263,877 (+24,996) maintaining a keen focus on to capitalise on the unique almost nothing else in life. an audience for our national bringing fans closer to the opportunity afforded by youth teams while raising the Scottish Cup Twitter: 8,538 14,837 (+6299) players, while more Scotland qualification for the FIFA The Scottish Cup tour reached profile of the experts within the Supporters Club events were Women’s World Cup. An record numbers with the trophy organisation. This was achieved Scotland NT Twitter: 30,624* held across Scotland than increased marketing drive saw a travelling further than ever via live streaming of home youth ever before. record crowd of 4,098 watch the before, crossing land and sea to Scotland National Team Instagram: 70,348 92,396 132,955 (+40,559) team beat top seeds Switzerland visit the Shetland Islands, proving internationals, behind the scenes GIRLS’ AND WOMEN’S in Paisley, while a similar-sized to fans across the country that videos, podcasts and website Scottish Cup Instagram: 1,500 4,094 6296 (+2202) crowd welcomed the world the competition and the trophy content. We also conducted social Girls’ and Women’s promotion champions USA to the same is truly their cup. In addition, media training with a number of Scotland National Team YouTube: 12,903 18,938 26,662 (+7724) focused of two core areas: stadium in the autumn. featured matches took place in youth international squads. grassroots and national teams. the early rounds of the 2018/19 Another focus was to show season, bringing the trophy and Scottish Cup YouTube: 7,282 10,441 14,054 (+2613) At grassroots level, SSE kicked SCOTTISH CUP young players, coaches and unique memories to Galashiels, of their support of the Soccer parents what it takes to be an Another memorable Scottish Rothes and Beith. *New for 2018 Centre programme at a launch Cup season culminated in the international footballer and event at the Hydro, with more showpiece final between Celtic The effort to establish the create content for YouTube and than 1,000 girls enrolled across and Motherwell on 19 May 2018, magic of the cup was mirrored our website that can act as a TOTAL SOCIAL REACH: 82 Soccer Centres by the end of with Celtic emerging victorious to in the digital content produced resource for any fan or aspiring 2018 thanks to their investment. claim the double treble. throughout 2018, not least in the player interested in seeing the The We Play Strong centres, “Keep it off the deck” challenge skills necessary to make it to the meanwhile, were launched in The efforts of the marketing and series undertaken by teams top. The video resources have conjunction with UEFA, with the communications team remained from the first round through been well-received and utilised aim of increasing participation focused on connecting with fans’ to the final. across all levels of the game. 1,031,689 50 51 SCOTTISH FA • 2019 ANNUAL REVIEW SCOTTISH FA • 2019 ANNUAL REVIEW

LEADING THE GAME 52 53 SCOTTISH FA • 2019 ANNUAL REVIEW SCOTTISH FA • 2019 ANNUAL REVIEW REGISTRATIONS COMPLIANCE REVIEW

eason 2018/19 saw a number were dealt with by way of a Fixed CLAIMS of milestones in Compliance: Notice of Suspension, negating the SCOTTISH FA CLUB ACADEMY SCOTLAND the appointment of a new need for a hearing. There have been 30 claims raised this Compliance Officer; an increase season, with 13 upheld in whole or in S Of the 101 ordinary track matters in the number of clubs falling under part, 16 dismissed and one withdrawn. AND ADVANCED YOUTH PROGRAMME the jurisdiction of the JPP; and a that proceeded to Tribunal, 55 were redesigned Fast Track process. admitted, 27 were proved in whole or Under the redesigned system, the in part, six were not proved and 13 Compliance Officer only issues Fast lub Academy Scotland Clare Whyte joined the Association cases were still to be heard at the time Track Notices of Complaint for unseen (CAS) and the Advanced from the Crown Office and Procurator of writing. sending off offences/acts of simulation, Youth Programme is Fiscal Service in August 2018, where three former match officials, a performance-based following the departure of previous Engagement with clubs, players’ C Compliance Officer, Tony McGlennan. representatives, the Head of Referee having viewed video footage of the youth football development Operations, and the Scottish Senior incident separately and unanimously programme organised and Whyte’s arrival coincided not only with Football Referees Association over the opine that the act amounts to a managed by the Scottish FA changes to the process of dealing with course of season 2017/18 resulted in sending off offence/act of simulation. for Clubs in membership of the Fast Track cases, but with an increase changes to Section 13 of the JPP for Scottish Professional Football of 21% from the previous season in the new season. 58 cases have been considered for League (SPFL). the number of Ordinary Track matters potential Fast Track proceedings by the One of the key elements of reported for the Compliance Officer’s Whilst all parties agreed that the Compliance Officer this past season. CAS has been the switch at consideration. revisions to Fast Track Proceedings Following investigation, 12 Fast Track put in place for Season 2018/19 were certain age levels to a summer This increase is due in part to the Notices of Complaint were raised, six of appropriate and necessary, the revised playing season, resulting in a greater number of clubs that now fall which were admitted and six proved. system has taken some time to bed in. major change to the registration within the jurisdiction of the JPP and in There has been a focussed effort process and end of season part to an increase in the reporting by Under the revised provisions, the this season to improve transparency procedure carried out by Clubs match officials of incidences of mass Compliance Officer is no longer and understanding of the disciplinary for the majority of players confrontation and mobbing. involved in the claims process. Instead, participating in CAS. the claimants submit written and video processes. To that end, the disciplinary In 169 of the cases reported, no evidence and the Tribunal deal with the section of the Scottish FA website Players in the under-11 to further formal disciplinary action was case by web conference, without the has been regularly updated to include under-15 age groups are now taken following investigation by the club or the player requiring to attend the recent determinations of the registered for a calendar year, as Compliance Officer. disciplinary tribunals, along with full opposed to the traditional Scottish the hearing. This new procedure is written reasons for each of the cases season of July of one year to the A further 114 cases were disposed of intended to make the process quicker end of June the next year. by way of warning letter and 33 cases and more streamlined. determined by a Fast Track Tribunal. Another change to the rules now allows a Club to register COMPLIANCE REVIEW AS AT 8 MAY 2019 a player in CAS aged nine, OUTCOME OF CASES CONSIDERED BY THE CO providing he will attain the age Performance (Progressive) being processed at the peak of ten during the course of the and Performance status are period of June and July, with CLUBS BY Cases referred to Cases considered Cases where Cases where No further formal season of signing. required to formally demonstrate an increase to registrations LEAGUE/ the Compliance by a Tribunal at a Fixed Suspension Warning Letter disciplinary action the operation of an organised being processed in the month ASSOCIATION Officer Hearing Accepted Issued taken 2018 also saw an update and programme for the sourcing and of December resulting in a more SPFL Premiership 87 12 7 30 38 change to the matrix used to development of players aged even flow to the working pattern SPFL Championship 58 11 2 17 28 calculate the reimbursement of nine and under. of the department. training costs for players moving SPFL League 1 26 3 2 7 14 between CAS Clubs which is The transition has gone SEMINARS SPFL League 2 28 5 5 8 10 now based upon a percentage of smoothly, with the new rules the clubs’ CAS payment. being built into the online Throughout 2018, the Scottish 38 4 5 14 15 registration system. Registrations Department, in Scottish 34 8 4 7 15 Another aim of Project Brave conjunction with the Disciplinary South of Scotland League 37 19 1 8 9 was to develop a challenging The changes have had a Department, arranged and performance environment and positive impact on the working organised a series of seminars East of Scotland League 73 26 5 17 25 structure for Scotland’s elite and pattern of both the clubs and for member clubs of the East North Caledonian League 2 1 0 0 1 talented young players. This has the Scottish FA’s Registration and South of Scotland Leagues, Club Academy Scotland 17 4 1 5 7 seen a reduction to the number of Department, due to the fact Lowland League and the Scottish Women's Football 9 4 0 0 5 registered players participating that CAS players are now re- North Caledonian League. in Club Academy Scotland registered or taken forward in These seminars were held to Scottish Amateur FA 1 1 0 0 0 over the course of 2018 to either June or December of each remind each club of all aspects Foreign Clubs (Irn Bru Cup) 4 0 1 1 2 approximately 2000. year, depending upon the age of the process of registration of the player. Referees 3 3 0 0 0 In addition to the age levels at and to provide information on Fast Track Cases 58 12 n/a n/a 46 which players are registered This has resulted in a reduction any amendments to rules or for CAS, clubs achieving Elite, to the number of registrations new processes. Total Cases 475 113 33 114 215 Of the 113 cases which went to a hearing, 61 were admitted, 33 were proved, 6 were not proved and 13 have still to be heard.

54 55 SCOTTISH FA • 2019 ANNUAL REVIEW SCOTTISH FA • 2019 ANNUAL REVIEW

REFEREE OPERATIONS

018 was a historic year within world football, following the formal 2 approval of Video Assistant Referees (VAR) within the Laws of the Game and its introduction at the 2018 FIFA World Cup in Russia. The Scottish FA’s Head of Refereeing John Fleming has played an integral role within IFAB to ensure this progress within the game at the highest level. Two of our international officials, William Collum and Bobby Madden, also completed a VAR Accreditation course with IFAB through UEFA, with 70 countries now utilising – or intending to utilise – the technology. NATIONAL PLAN The continued success of the 2018 also saw the beginning The SQA programme continues Scotland Womens National Team of the Scottish FA’s National to go from strength to strength, has provided opportunities for Plan, focusing on recruitment, with 35 secondary schools the Scottish FA’s female officials, education, development and delivering the award to over highlighted by Kylie Cockburn’s 500 candidates in 2018. This inclusion at the FIFA Women’s retention. In line with this, an course is now embedded within Under 17s World Cup in Uruguay. online referee development Scottish refereeing and plays Cockburn was appointed to course has been launched. A an integral role in promoting the three matches, including the significant project, the course positive aspects of refereeing match for third place between aims to make a positive by providing a mechanism New Zealand and Canada. impact on recruiting the future to remove access barriers to Cockburn’s stock continued to generations of referees in minority groups to assist with rise as she was selected as part Scotland, as well as improving our equality plan. This course of the 18-strong assistant referee the accessibility of the has provided candidates delegation for the FIFA Women’s course nationwide. from all backgrounds with the World Cup, with the Scottish A key component of the National opportunity to become a referee FA official to travel to France Plan, the Scottish Centre of and learn about the laws of the this summer. Refereeing Excellence – delivered game within a school setting. The rise of Gordon McCabe to in conjunction with Oriam and The programme was recognised become Scotland’s first-ever Heriot Watt University – plays a by the Scottish Qualifications FIFA Futsal Referee provided crucial role in the association’s Authority (SQA) at the 2018 another landmark moment for talent identification programme. annual Star Awards in a the Scottish FA. Futsal’s rise in Now in its third cohort, the centre ceremony held at Kelvingrove Scotland over recent years has has produced 18 graduates Art Gallery and Museum in coincided with a developing and 43 promotions to date. Glasgow. The initiative picked up pathway for Scottish FA officials, Lloyd Wilson has become a ‘highly commended’ award in with McCabe participating the first Category 1 referee the Promoting Inclusion category, in his first international to be developed through this in recognition of the work of course in Bucharest. programme, whilst the centre the programme in encouraging has also produced five specialist participation in officiating within assistant referees. Scottish football.

56 57 SCOTTISH FA • 2019 ANNUAL REVIEW SCOTTISH FA • 2019 ANNUAL REVIEW EQUALITY AND DIVERSITY THE EQUALITY STANDARD FOR SPORT

THE SCOTTISH FA EQUALITY VISION The Equality Standard: A Framework for THE SCOTTISH FA IS Sport was launched by the UK Sports Councils to address inequality within the FULLY COMMITTED TO sports’ sector and act as a framework to PROMOTING EQUAL guide sports and community organisations OPPORTUNITIES towards achieving equality.

Fairness, justice, respect Having achieved Foundation Level in 2009, for each other, inclusion, Preliminary Level in 2012, and Intermediate addressing inequalities and Level in 2014, 2018 saw the Scottish FA removing barriers are just some achieve the prestigious Advanced Level – of the principles of equality making the Scottish FA one of only a small that influence the Scottish number of National Governing Bodies and FA’s operational and strategic the first Football Association across the UK development, delivery and to be presented with this award. decision making. We are dedicated to providing opportunities for everyone to Q&A WITH DIVERSITY participate in football at all levels & INCLUSION MANAGER and ensuring that no individual should be discriminated against DAVID MCARDLE regardless of their protected characteristics, as identified WHAT HAVE BEEN THE WHAT ARE YOUR within the Equality Act 2010. KEY ACHIEVEMENTS TARGETS FOR 2019? Every member of staff within IN 2018? BROADENING PARTICIPATION We’re really honoured to have the organisation embraces IN FOOTBALL been recognised as leading the equality and diversity It has been a busy year for best practice amongst member principles and practices of all The Scottish FA aspires to be equality at the Scottish FA. associations at UEFA and FIFA relevant processes in all work, representative of everyone within The continued growth and for our work in this area and to ensure the advancement of a Scotland. This commitment has been development of our Equality will continue to support fellow progressive, diverse and inclusive enhanced in 2018 through unique and Diversity Advisory Board Football Associations in driving culture at all levels. collaborative initiatives and programmes, and the continued success of this important area. with various equality stakeholders. the Scottish Youth Ambassador This has reinforced our dedicated aim programme, which allows young This is strengthened by the of equality and inclusive football for all people to have a voice within Scottish FA’s invitation to sit on a under-represented communities. the Scottish FA, have proven UEFA Disability experts group to valuable contributions. support UEFA and its members Examples of this in 2018 include our Associations in developing this involvement and participation within the We continued progression area of the sport. National LGBT Sports Co-ordinating Group towards creating the World’s first alongside the Scottish Government, LEAP Para-Football Affiliated National In addition to the Scotland Sports, Equality Network, Transgender Association bringing together Women’s National Team’s Alliance, LGBT Youth Scotland and Stonewall the nine Para-Football Game qualification for the FIFA Scotland, amongst others. Leader Organisations under Women’s World Cup, 2019 one National umbrella. 2018 will also bring the UEFA This continues with our lasting commitment saw the Scottish FA accept the Women’s Under 19 European within Para-Football and the creation of membership of Scottish Para- Championships to Scotland, the Para-Football Working Group, bringing Football Association to the Non further underscoring our together the nine Para-Football Game Professional Board, allowing for commitment to equality and Leader Organisations to support the growth the first time Para-Football in growing the Girls’ and Women’s of the game in Scotland. Scotland has had a meaningful game across the nation. voice within the Scottish game.

58 59 SCOTTISH FA • 2019 ANNUAL REVIEW SCOTTISH FA • 2019 ANNUAL REVIEW CHILDREN’S WELLBEING AND PROTECTION

he wellbeing and protection of children and young people involved in T Scottish football remains of paramount importance to the Scottish FA. Our vision is that children and young people benefit from football in a safe environment, regardless of their role within the game. To ensure this, we work with our members to give support LEARNING & DEVELOPMENT INDEPENDENT REVIEW OF to ensure consistent minimum Building knowledge and capacity across the game remained a key standards are in place and focus of the team in 2018. 19,579 people working with children SEXUAL ABUSE IN SCOTTISH complied with across the and young people in Scottish Football undertook training on FOOTBALL game. We work with external ‘Children’s Wellbeing in Scottish Football’ and 934 Child Wellbeing In July 2018, the interim report of the child wellbeing and protection and Protection Officers undertook the more advanced Managing Independent Review of Sexual Abuse partners within Scotland and Children’s Wellbeing training in 2018. the UK and in early 2018 we in Scottish Football was published. were invited to be part of a FIFA Children’s Wellbeing in Scottish a handover between the two Led by Martin Henry, the review was Football training was a groups. commissioned by the Scottish FA in early working group to develop a Child CHILD WELLBEING Wellbeing and Protection toolkit mandatory pre-requisite for all 2017 after a number of adults came A Youth Referee Committee was for its 210 Member Associations. AND PROTECTION coach education courses, with forward about their experiences of sexual established in 2018, providing a STANDARDS further training included in the abuse when they were children involved in platform for the views of the next Advanced Children’s License, Scottish football. generation of referees. The Youth 2018 saw the full A and B Licence courses for a Referee Ambassadors created Following the Interim Report’s 95 implementation of the minimum second successive year. standards for child wellbeing their own strategy to compliment recommendations to the association, an and protection set out in the Three Youth Congress meetings that of the Scottish FA, offering Implementation Manager was seconded to Scottish FA Board Directive of were arranged over the course of support in pursuit of the goal work with the Child Wellbeing and Protection October 2016 across all levels 2018, along with three training of improving retention of young Team. This included the establishment of of the game. The minimum days for the Scottish FA’s Youth referees. an Internal Working Group to take forward standards were included Ambassadors. Across the year, the recommendations relating solely to In addition, recommendations within all levels of Member Youth Ambassadors worked on the Scottish FA, plus a Scottish Football were made to each Performance Club Licensing for the first areas across the Scottish game, Working Group to guide the implementation School Lead Coach following time in 2018. including topics such as growing of recommendations that apply across the consultation with 191 young diversity in the game and how game. people who had been involved sportscotland launched its new to promote positive touchline with the system. These Individual meetings were held with around Standards for Child Wellbeing behaviour. and Protection in Sport in recommendations will improve half of the membership to discuss the December 2017. Over the course In late 2018, 23 new Youth the programme for current and recommendations that relate to each of the following 12 months, the Ambassadors were recruited future intakes. individual organisation and the wider Scottish FA worked towards as the two-year term of the priorities of the association. The team implementing these standards, current group came to an end. An also continued to work with the Hampden including an initial assessment by induction weekend for the new Sports Clinic, providing emotional support to the Safeguarding in Sport service cohort was held at the University survivors of sexual abuse in Scottish football. of the association’s progress. of Stirling, which also acted as

60 61 SCOTTISH FA • 2019 ANNUAL REVIEW SCOTTISH FA • 2019 ANNUAL REVIEW SCOTTISH UEFA EURO 2020 FOOTBALL MUSEUM

ampden Park looks he Scottish Football forward to hosting a Museum has enjoyed an unique version of the UEFA eventful year filled with H European Championship T exciting new exhibitions, celebrating the competition’s and community engagement 60th anniversary, with matches programmes. on 15, 19, 23 and 30 June 2020. 2018 marked an important period EXHIBITIONS of operational planning growth and diversification for the tournament. CRICKET SCOTLAND In June the project team across EXHIBITION the Local Organising Structure In partnership with Cricket (LOS) in Glasgow delivered Scotland the museum created detailed Host City Concepts to an exhibition entitled Scottish UEFA, covering core areas of Cricket, Past, Present and Future. business and planning. Historic artefacts were sourced The project team was delighted from across Scotland. to welcome new members and the host city workforce also grew. INTERNATIONAL of Glasgow Eva Bolander and FOOTBALL EXHIBITION Rob West was welcomed on WE’VE HOSTED CHAMPIONS LEAGUE Councillor David Macdonald, board as Transport Manager in Deputy Leader of the Council. In the summer of 2018 September, along with Claire FINALS AND OTHER GAMES. I THINK an exhibition titled “The Speaking at the event, Ian Garratt as Volunteer Manager who Internationalists” which charted IT’S AN INCREDIBLY BRAVE DECISION Maxwell said, “Scotland has a both work across the ‘green project’ the history of the Scotland real history of being able to put REMINISCENCE PROJECTS disciplines, and Ursula McFarlane international team was BY UEFA TO TAKE THE EURO AROUND on high-quality, high-profile as Promotions Manager. launched. A range of objects, SPORTS HERITAGE with groups as far apart as events, and the association has EUROPE AS THEY’RE DOING from international football shirts SCOTLAND Stranraer, Aberdeen and the 2018 saw the Scottish FA, on been a key player. and pennants to presentation Western Isles benefiting from behalf of LOS Glasgow, engage MEMORIES PROJECT “We’ve hosted Champions gifts were introduced into this new resource. with UEFA senior management League finals and other games. the displays. The exhibition The Scottish Football Museum throughout the year to scope, FOOTBALL MEMORIES The official match schedule for I think it’s an incredibly brave spanned over 140 years of successfully completed the plan and agree the contractual UEFA EURO 2020 was published decision by UEFA to take the international football. Sports Heritage Scotland SCOTLAND NATIONAL framework for the assumption of and the inaugural UEFA Nations EURO around Europe as Memories Project with 32 CONVENTION ‘green project’ responsibilities for League competition was they’re doing. COMMONWEALTH groups from the sports of In November the Scottish EURO 2020. launched. GAMES EXHIBITION & rugby, , golf and cricket “I think it’s a very fitting way to Football Museum successfully SCOTTISH FOOTBALL being added to the existing These projects are models of As 2018 ended, Scotland topped celebrate the competition’s 60th ran a national convention football groups. collaboration which permit their group in the Nations anniversary, open it up to as HALL OF FAME at Hampden Park for the central planning and preparation League, with wins in September many supporters as we can, take The museum was the setting FOOTBALL MEMORIES Football Memories project. of core projects by UEFA, and and November over Albania, and top-class elite level football to for “Hosts and Champions,” a SCOTLAND MEMORY 180 people running groups localised implementation by each against Israel in November with as many supporters across the vibrant exhibition created by from across Scotland EURO 2020 host. James Forrest’s hat-trick earning continent as we can. It’s a BOX SCHEME attended with international the which the team promotion to league great initiative.” visitors coming from the Glasgow played host to the celebrated the history of the In March 2018 the Scottish B and a place in the European Netherlands, the United inaugural 2018 European With the successful delivery in Commonwealth Games and Football Museum launched Qualifiers play offs. States and Brazil. Joe Championships and the Scottish 2018 of a range of milestones following the Scottish Football the Football Memories Fitzpatrick MSP, Minister FA made the decision to buy The draw for the 2019 European and planning objectives, 2019 Hall of Fame inductees dinner Scotland “Memory Box” for Public Health, Sport & Hampden Park with both Qualifiers was held in will see the start of the activation in October 2018, the exhibition Scheme; a year-long scheme Wellbeing attended and gave milestones representing positive in December, where Scottish phase of the project, with public space was updated to include the to create 50 memory boxes. a speech at the beginning of achievements that can only serve FA President Alan McRae and promotion, volunteer recruitment most recent intake of inductees; By the end of 2018, 40 boxes the day. to benefit the aims and objectives Chief Executive Ian Maxwell and UEFA EURO 2020 ticket Julie Fleeting, Ian MacMillan, had already been produced of the UEFA EURO 2020 project. were joined by the Lord Provost sales going live. and Roy Aitken.

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ON THE PITCH Hampden Park continued to provide an iconic venue in Scottish sport throughout 2018, playing host to Scotland’s successful UEFA Nations League campaign. HAMPDEN PARK The home of Scottish football Hibernian’s victory over also hosted five domestic Aberdeen in the Youth cup finals during the course Cup final marked the first of 2018, including Celtic’s showpiece event of 2018 to victory over Motherwell in the be held at Hampden Park at William Hill Scottish Cup Final the end of April, with Cathkin LIMITED to secure a second successive High School lifting the Scottish domestic treble. Senior Shield a fortnight later.

ampden Park will continue Celtic returned to Hampden in History was also made by as the home of Scottish December to seal victory over Shortlees Amateurs, as football for the foreseeable Aberdeen in the Betfred Cup they beat Goldenhill to win future, after a deal was final, ’ final the club’s first-ever Scottish H trophy in charge of Celtic. Amateur Cup title. reached with Queen’s Park FC in September 2018. As part of the agreement, the Scottish FA will buy the stadium from the club when the current lease agreement runs out in the summer of 2020. The conclusion of a four-year process saw the Scottish FA board choose to remain at Hampden Park rather than accept the bid of Scottish Rugby, which had made the case for the organisation to move to BT Murrayfield. The two organisations will the next generation of Scotland Ian Maxwell highlighted the now work together to achieve fans, as well as developments to opportunities presented by the a smooth and successful the infrastructure in and around decision in a press conference completion of the agreement, the home of Scottish football. at the stadium following the with the handover scheduled to announcement, identifying the follow the hosting of UEFA EURO The contribution of Lord Willie potential to drive investment into OFF THE PITCH 2020 fixtures at the stadium. Haughey and Sir Tom Hunter the Scottish game as an area of Hampden’s status as one of the UK’s leading outdoor was also acknowledged, strength. Ownership of the stadium will following their commitment concert venues was reinforced in 2018. A new attendance provide the Scottish FA with of £2.5 million via the Hunter Maxwell also acknowledged the record for a Hampden concert series was set in June, as Ed Sheeran played to 156,000 fans over three nights at greater flexibility and freedom in Foundation as direct financial concerns of supporters, pledging the stadium. controlling the future of Hampden support to the Scottish FA. to improve access to and from Park. The new agreement will the stadium in addition to The following weekend, introduced on event days, allow for greater opportunities for Scottish FA Chief Executive improving the overall experience. Beyonce and Jay Z delighted and the rollout of cashless their fans, performing payment is speeding up the on the biggest stage set rate of sale at an increasing ever constructed inside a number of kiosks. Scottish stadium. Investment in new ‘click-share’ It was announced towards AV technology has been the end of the year that P!nk well-received and ensures would be playing at the Hampden’s conferencing and stadium for two nights in banqueting facilities remain June 2019, with over 100,000 amongst the country’s best. fans expected to attend the American singer’s concerts. Over 52,000 guests utilised The long-standing the stadium’s facilities out- relationship between with major event days during Hampden Park and Sodexo 2018, with the museum continued to flourish in 2018. café enjoying an increase Gluten free and vegetarian in turnover of 39% against products have been the previous year.

64 65 SCOTTISH FA • 2019 ANNUAL REVIEW HAMPDEN ATTENDANCE SPORTS CLINIC REGISTER 2018

ampden Sports Clinic continues to provide BOARD CONGRESS expert sports medicine, H physiotherapy, sports Stewart Regan 1 Alan McRae 2 Walter McAdam 3 science, sports massage and Alan McRae 14 Neil Doncaster 2 Duncan Mayze 3 podiatry services as well as unique health and fitness Neil Doncaster 11 Ian Maxwell 1 Graham Peterkin 3 packages tailored to lifestyle Ian Maxwell 13 Rod Petrie 3 Alan Russell 3 or performance to a number Thomas McKeown 14 Tom Johnstone 3 Stuart Urquhart 2 of sporting groups, individuals and Scottish FA staff. Mike Mulraney 15 John McCabe 3 Mel Young 2 Clinic staff provide support to Rod Petrie 15 Richard Shaw 3 Vivienne MacLaren 2 the Scottish FA and member Ana Stewart 14 Alex McMenemy 3 Malcolm Mackay 2 clubs across a wide spectrum of activities including education Gary Hughes 6 Andrew Dickson 2 Alistair Wilkie 1 for coaches and medical staff, David Dowling 2 Fraser Wishart 2 cardiac screening, club licensing, Kenny Ferguson 2 Margaret Lang 1 child wellbeing and protection LICENSING and anti-doping. The Clinic is at the forefront of improving Allan Cowan 8 medical care for players both by PROFESSIONAL NON-PROFESSIONAL Ewen Cameron 5 input to medical standards for GAME BOARD GAME BOARD John McCabe 5 THE CLINIC HAS A WIDER EDUCATIONAL AND Donald McNaught 5 Stewart Regan 1 Stewart Regan 1 RESEARCH BASE CONTRIBUTING TO THE Anne McKeown 5 Alan McRae 5 Alan McRae 5 Roddy Morrison 5 Neil Doncaster 7 Ian Maxwell 2 UNDERGRADUATE AND POSTGRADUATE DEGREES IN Craig Paterson 3 Ian Maxwell 7 Thomas McKeown 5 SPORTS MEDICINE. Richard Shaw 6 Mike Mulraney 7 Rod Petrie 1 Brian Urquhart 4 Michael Nicholson 4 Tom Anderson 3 clubs and the provision of the base contributing to the Vinny Lunny 2 Rod Petrie 7 John Campbell 5 National Sports First Aid course, undergraduate and postgraduate Duncan Fraser 6 John Gold 3 with partner funding from the degrees in Sports Medicine Scottish Football Partnership. at University of Glasgow REFEREE Les Gray 4 John Greenhorn 5 and medical professionals Finlay Noble 7 Working with PFA Scotland and Colin Holden 5 in Scotland. Working with William Hill, the Clinic provides Willie Young 4 Stewart Robertson 3 colleagues at Glasgow Tom Johnstone 5 immediate, expert mental health University, Clinic staff are Steve Brown 1 Andrew Waddell 7 Fiona Mcintyre 5 support for players, coaches currently researching the Iain Brines 5 and referees in Scotland through Andrew McKinlay* 2 Alex McMenemy 1 incidence of dementia in former the Support Within Sport Kenny Clark 5 professional footballers and Stuart Aitken * 1 programme and is developing working with UEFA to look at Martin Cryans 5 resources for the wider football John McCrimmond* 2 aspects of heading in youth community. Outwith the clubs Alan Freeland 4 players across Europe. Andrew McKinlay* 1 the Clinic works with Breathing Ian Fyfe 4 Space to promote a positive mental health message to fans Calum Murray 4 through initiatives around the Above: The Hampden Sports Clinic hosts Brian Winter 4 William Hill Scottish Cup. the first ever Mental Health in Scottish Sport Conference The Clinic has a wider Left: Scotland team doctor John MacLean on educational and research the summer 2018 tour to Peru and Mexico

* Alternate/Interim 66 SCOTTISH FA 2019 ANNUAL REVIEW

The Scottish Football Association Limited is a private company limited by guarantee, registered in Scotland, with its registered office at Hampden Park, Glasgow G42 9AY and company number SC005453.