2019 ANNUAL REVIEW SCOTTISH FA • 2019 ANNUAL REVIEW Scottish FA, Hampden Park, Glasgow, G42 9AY. 0141 616 6000 SCOTTISH FA ONLINE: Email: [email protected] 2019 ANNUAL REVIEW Website: www.scottishfa.co.uk Twitter: @ScottishFA CONTENTS 04 Scottish FA In Numbers IMPROVING FOOTBALL’S FINANCES 06 Chief Executive’s Review 46 Financial Report 08 President’s Report 48 Commercial Report OFFICE BEARERS: PERFORMANCE 49 Scotland Supporters Club 50 Marketing and Communications President 12 Performance Review 51 Digital Engagement Alan McRae 14 JD Performance Schools Vice-President 15 Oriam LEADING THE GAME 16 Women’s National Team Rod Petrie 54 Registrations 18 Men’s National Team Chief Executive 55 Compliance Review 20 National youth Teams Ian Maxwell 56 Referee Operations 22 Futsal 58 Equality & Diversity 23 Scottish Cups 60 Children’s Wellbeing STRONG QUALITY GROWTH 62 UEFA EURO 2020 63 Scottish Football Museum 26 Football Development Review 64 Hampden Park Limited 28 Cashback for Communities 66 Hampden Park Sports Clinic Designed and published on 30 Attractive Game behalf of the Scottish FA by 67 Attendance Register Ignition Sports Media. 32 Participation www.ignitionsportsmedia.com 34 Coach Education The Scottish Football Association 36 The Value of Scottish Football Limited is a private company limited by guarantee, registered 38 Girls’ and Women’s Football in Scotland, with its registered office at Hampden Park, Glasgow 40 Para-Football G42 9AY and company number 42 Club Development SC005453. 43 Grass Roots Awards 3 SCOTTISH FA • 2019 ANNUAL REVIEW SCOTTISH FA • 2019 ANNUAL REVIEW YEARS OF FUN FOOTBALL AS ANNOUNCED BY MCDONALD’S SCOTTISH FA AND THE SCOTTISH FA MINUTES ON THE CLOCK WHEN LISA EVANS COMPLETED SCOTLAND’S COMEBACK IN KIELCE JD PERFORMANCE SCHOOL GRADUATES MADE THEIR FIRST IN NUMBERS TEAM DEBUTS IN THE SPFL GOALS FROM JAMES FORREST IN THE UEFA NATIONS LEAGUE ASSISTANT REFEREES SELECTED FOR FRANCE 2019, OF WHICH SCOTTISH FA OFFICIAL KYLIE COCKBURN IS ONE AVERAGE AGE OF NEW YOUTH NUMBER OF HOURS OF COACH UEFA ELITE AMBASSADORS OF CHANGE EDUCATION DELIVERED IN 2018 (SELECTED NOVEMBER 2018) ROUNDS IN SUCCESSION QUALIFIED FIRST TIME EVER THAT FOR BY SCOTLAND HAVE QUALIFIED SCOTLAND FOR THE FIFA WOMEN’S UNDER-19S WORLD CUP SOCCER CENTRES, PRESENTED BY SSE SCOTTISH CUP WON BY CELTIC TEAMS TO ENTER 2018/19 WILLIAM HILL SCOTTISH CUP CAPS EARNED BY JAMES MCARTHUR, FORCED YEARS SPENT AT THE NUMBER OF SCOTTISH FA TO RETIRE DUE TO INJURY IN 2018 SCOTTISH FA BY JIM FLEETING, JD PERFORMANCE SCHOOL NUMBER OF PLAYERS WHO RETIRED IN JUNE 2018 VIEWS ACROSS SCOTTISH FA SOCIAL CHANNELS GRADUATES TO HAVE MADE THAT MADE THEIR MEN’S OF PAUL MCNEILL’S FSML VIDEO THEIR CLUB DEBUTS IN 2018 A INTERNATIONAL DEBUT GOALS FOR SCOTLAND BY IN 2018 JULIE FLEETING, INDUCTED INTO SCOTTISH FOOTBALL HALL OF SCOTTISH FA JD CAPACITY OF HAMPDEN PARK, WHICH WILL FAME IN PERFORMANCE SCHOOL REMAIN THE HOME OF SCOTTISH FOOTBALL 2018 GRADUATES IN 2018 TEAMS THAT PARTICIPATED IN THE 2018 SCOTTISH FA MULTICULTURAL FOOTBALL FESTIVAL REGISTERED FEMALE PLAYERS INVESTED INTO SCOTTISH CLUBS’ ACADEMIES THROUGH CLUB ACADEMY SCOTLAND GOALS SCORED BY RORY MCALLISTER TO EARN TOP CAP EARNED BY RACHEL SCORER AWARD IN 2017/18 CORSIE IN 3-2 WIN AWAY TO BENEFIT OF PLAYING FOOTBALL TO SCOTTISH SOCIETY, ACCORDING TO UEFA SROI WILLIAM HILL SCOTTISH CUP REVENUE GENERATED POLAND IN JUNE 2018 4 5 SCOTTISH FA • 2019 ANNUAL REVIEW SCOTTISH FA • 2019 ANNUAL REVIEW of Aberdeen FC Community Trust to provide a best practice case study example of local and regional impact. This data and insight will be used to roadmap our future strategy, CHIEF EXECUTIVE’S which I am keen provides a greater clarity of purpose for the national governing body: with a commitment to prioritising strategic projects with more meaningful outcomes and undertaking them with REVIEW a greater collaboration with our key stakeholders from the Scottish Professional Football ot unexpectedly, it has More than £11m has been Scottish football’s total social League to the affiliated bodies been a rollercoaster first reinvested back into the return in excess of £1bn: a with jurisdiction over areas of year as Chief Executive national game with the purpose total figure that incorporates the grassroots game. N of the Scottish FA. There of cultivating growth and objectives outlined by the have been exhilarating highs sustainability in professional Scottish Government’s Active The game has a finite resource and, inevitably, some crushing and non-professional areas of Scotland framework including and we must work more disappointments in what is Scottish football. physical and mental wellbeing, efficiently and effectively a period of transition and together to deliver on our This investment comes at a time preventative health spend refocusing for the organisation. biggest objectives. when the Scottish FA has, for the and community engagement THE GROWTH OF WOMEN’S FOOTBALL AFTER A PERIOD OF I am pleased to report that first time, quantified its impact on and inclusion. The growth of women’s football STRATEGIC INVESTMENT FROM THE BOARD HAS BORNE FRUIT against the financial headwinds wider society, via an independent after a period of strategic experienced by most industry The study provided invaluable Social Return on Investment investment from the Board has sectors during this period macro and micro data which will WITH THE HISTORIC QUALIFICATION FOR OUR FIRST EVER FIFA study undertaken in partnership borne fruit with the historic of economic and political enable football across the board with European football’s qualification for our first ever FIFA WOMEN’S WORLD CUP uncertainty, we have nevertheless to speak more positively on its governing body, UEFA. Women’s World Cup. The players been able to distribute record Ian Maxwell many promising touchpoints who have developed together financial investment throughout This pioneering insight and became Chief with wider society, and was Executive of the from achieving UEFA European With sponsors and partners now Scotland Women’s which now takes us a significant our membership. research project estimated Scottish FA in 2018 produced with the involvement keen to play a prominent role in National Team head Championship qualification in coach Shelley Kerr step closer to qualifying for future success, we are aware 2017 to arriving on the world and players with EURO2020 via the Play-Off of the need to build on that First Minister Nicola stage deserve immense credit. route. The side rounded off a momentum and provide a fitting Sturgeon Similarly, Shelley Kerr has earned turbulent year in style, securing legacy from the World Cup to her rightful place among the Scotland’s James the invaluable qualification safety inspire future generations. Forrest celebrates pantheon of great Scotland his crucial goal net and setting the stage for the national coaches having We should also celebrate the against Israel to qualification campaign in 2019. succeeded Anna Signeul and men’s national team for winning help them top group C in the UEFA With Hampden Park one of delivered even greater progress. UEFA Nations League Group C1, Nations League 12 Host Cities for EURO2020, we are determined to be active participants in the tournament’s 60th anniversary celebrations, not least having secured the future of the iconic national stadium. Once the stadium transaction is completed, the association has a unique opportunity to put plans in place to improve the stadium facilities and the match day experience, making Hampden a stadium of which the country can be proud. I believe we are approaching an exciting watershed for Scottish football and give my commitment to leading the game towards a prosperous new decade of success on and off the field. Yours, IAN MAXWELL CHIEF EXECUTIVE, SCOTTISH FA 6 7 SCOTTISH FA • 2019 ANNUAL REVIEW SCOTTISH FA • 2019 ANNUAL REVIEW PRESIDENT’S REPORT t is my pleasure to introduce the Scottish FA’s strategic plan, from the difficulties experienced the Scottish FA Annual Scotland United: A 2020 Vision, by players in managing their Review for 2018, one of my and there have been some football ambitions with their full- I final undertakings in my role significant milestones achieved in time education or employment, to as President. each of the four strategic pillars the successive disappointments – Performance, Grassroots, in qualification play-offs. Firstly, I would like to thank Finance and Governance. my fellow Board directors, The effort and commitment of Scottish FA staff and the I have been an advocate of these players has now been many constituent parts of the women’s football throughout rewarded and watching leading organisation’s membership for much of my association with the brands such as Boots and Spar their support throughout my four- Scottish FA, having been Delegate invest in the women’s game SCOTLAND’S LOYAL SUPPORTERS DESERVE NOTHING LESS THAN CHEERING ON THEIR TEAM AT year term of office. for the Women’s National Team shows that this summer is only the tip of the iceberg. A MAJOR TOURNAMENT WHICH WILL, OF COURSE, BE HOSTED IN GLASGOW I have been immensely proud throughout my time as an Office to have served the game as Bearer. Nothing has given me Obviously, on the flip side, the As you will see within the review, President and while there have great pleasure than to witness past year has been a turbulent the Scottish FA has made its inevitably been some challenges the squad, led by our former one for the men’s national team biggest-ever distribution to throughout that period, internationalist, Shelley Kerr, and I am hugely disappointed qualify for their first-ever FIFA Former Scotland members in 2018, a concerted nevertheless there have also International that the second tenure of effort to improve standards been some real developments Women’s World Cup which will be Shelley Kerr helped one of our greatest-ever lead the Scotland across the game and continue within the game at all levels.