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Primary Colors

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Primary Colors Color Palette Clemson University “owns” the color orange — a great asset for building a powerful brand. But as an institution with diverse needs, Clemson requires a palette of colors as comprehensive as its personality. The color strategy for the new brand is to extend the palette beyond the primary orange, purple and white to include secondary colors. The inspiration for these colors is drawn from the natural beauty of the campus — the blue-gray waters of Hartwell Lake, the pale yellow of sunrise over Tillman Hall, and the rich green and brown of the forests and fields that surround the campus. These secondary colors provide a depth to the brand that will allow more variety and versatility in the development of marketing media while maintaining a coordinated, integrated look. Detailed color standards follow on page 30. Primary Colors Clemson Orange Fort Hill Regalia 28 Secondary Colors Tillman Brick Centennial Oak Hartwell Moon Bowman Field Blue Ridge Howard’sHartwell RockMoon Anna’s Lace Innovation Bengal Stripe 29 Clemson Orange Tillman Brick Based on Clemson Orange Perception Based on Pantone 160 C 2003 Digital Values (Consistency is not possible using a Pantone spot match) Print Specifications — Spot Color* Print Specifications — Spot Color* L* a* b* C* h L* a* b* C* h 62 54 56 78 46˚ 44 32 47 57 56 Print Specifications — CMYK** Print Specifications — CMYK** C M Y K C M Y K 0 70 100 0 20 72 100 13 Print Specifications — Web Specifications*** Print Specifications — Web Specifications*** R G B HTML R G B HTML 246 103 51 F66733 162 80 22 A25016 Regalia Centennial Oak Based on Pantone 268 C 2003 Digital Values Based on Pantone 1545 C 2003 Digital Values Print Specifications — Spot Color* Print Specifications — Spot Color* L* a* b* C* h L* a* b* C* h 27 31 -41 51 307 24 17 22 28 52 Print Specifications — CMYK** Print Specifications — CMYK** C M Y K C M Y K 81 100 0 5 45 83 100 48 Print Specifications — Web Specifications*** Print Specifications — Web Specifications*** R G B HTML R G B HTML 82 45 128 522D80 86 46 25 562E19 Anna’s Lace Innovation Based on Pantone 1205 C 2003 Digital Values Based on Pantone 877 C 2003 Digital Values Print Specifications — Spot Color* Print Specifications — Spot Color* L* a* b* C* h L* a* b* C* h 91 0 40 40 90 57 -1 -2 2 243 Print Specifications — CMYK** Print Specifications — CMYK** C M Y K C M Y K 0 4 48 0 47 37 38 9 Print Specifications — Web Specifications*** Print Specifications — Web Specifications*** R G B HTML R G B HTML 249 228 152 F9E498 134 137 140 86898C 30 Hartwell Moon Bowman Field Based on Pantone 4535 C 2003 Digital Values Based on Pantone 378 C 2003 Digital Values Print Specifications — Spot Color* Print Specifications — Spot Color* L* a* b* C* h L* a* b* C* h 81 -1 23 23 92 39 -12 35 37 109 Print Specifications — CMYK** Print Specifications — CMYK** C M Y K C M Y K 15 13 41 0 63 43 100 23 Print Specifications — Web Specifications*** Print Specifications — Web Specifications*** R G B HTML R G B HTML 212 201 158 D4C99E 86 97 39 566127 Blue Ridge Howard’s Rock Based on Pantone 7546 C 2003 Digital Values Based on Pantone Warm Gray 11 C 2003 Digital Values Print Specifications — Spot Color* Print Specifications — Spot Color* L* a* b* C* h L* a* b* C* h 30 -3 -11 11 255 40 4 7 8 60 Print Specifications — CMYK** Print Specifications — CMYK** C M Y K C M Y K 80 60 46 36 57 57 64 25 Print Specifications — Web Specifications*** Print Specifications — Web Specifications*** R G B HTML R G B HTML 58 73 88 3A4958 104 92 83 685C53 *Spot color target color values based on the D50 Illuminant and 2˚ Observer with a certified spectrophotometer. “L” defines lightness, “a” denotes the red/green value and “b” the yellow/blue value. “C” specifies chroma (vividness/dullness), and “h” denotes hue (color) angle, an angular measurement. **CMYK (cyan, magenta, yellow and black) values are DEPENDENT on printing systems. The above values assume a press that is calibrated to GRACoL 2006 Coated 1. ***Web specification target color values based on sRGB (red, green and blue). 31.
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