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Venkatesh Shankar
Mobile Shopper Marketing: Key Issues, Current Insights, and Future
The Effects of B2B Service Innovations on Firm Value and Firm Risk: How Do They Differ from Those of B2C Service Innovations?
How Does Mobile App Failure Affect Purchases in Online and Offline Channels?
Mobile Marketing in the Retailing Environment
The Effects of Mobile Apps on Shopper Purchases and Product Returns
1 JOHN A. CZEPIEL, PH. D. New York University Born: August 6, 1942
Contributors
Mobile Marketing in the Retailing Environment
Strategic Allocation of Marketing Resources: Methods and Managerial Insights
Texas a & M University
Krista Li Curriculum Vitae
2021 AMA Winter Academic Conference 17 - 19 Feb 2021 All Times in CST
Effective Marketing Science Applications: Insights from ISMS–MSI Practice Prize Finalist Papers and Projects
Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects
Mobile Shopper Marketing: Key Issues, Current Insights, and Future
R E P O R Ts
This Is the 25Th Anniversary of His Doctoral Consortium and Is at the Institution He Graduated From
How Technology Is Changing Retail
Top View
Aprajita Gautam
Curriculum Vitae
MIT Sloan School of Management
1 Gautham Gopal Vadakkepatt Aloysius, Jessica Ginger, Julie
Alladi Venkatesh Address
Shankar MSI Report 08-207
VENKATESH (VENKY) SHANKAR February 2021 Office Address: Home Address: 201C, Wehner Building 904 Plainfield Ct
Innovations in Shopper Marketing: Current Insights and Future Research Issues Venkatesh Shankar A,∗, J
Mobile Marketing: the Way Forward
Handbook of Technology and Innovation Management
Alumni Annual Report 2015-16
(VENKY) SHANKAR September 2018 Office Address: Home Address: 240B, Wehner Building 904 Plainfield Ct
Address Kellogg School of Management, Northwestern University, Donald P
1 J. JEFFREY INMAN (December 2018) University of Pittsburgh Katz
Are Multichannel Customers Really More Valuable? the Moderating
SHANKAR April-May 2020 Office Address: Home Address: 201C, Wehner Building 904 Plainfield Ct