Alumni Annual Report 2015-16
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Mobile Shopper Marketing: Key Issues, Current Insights, and Future
Available online at www.sciencedirect.com ScienceDirect Journal of Interactive Marketing 34 (2016) 37–48 www.elsevier.com/locate/intmar Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues☆ ⁎ Venkatesh Shankar a, & Mirella Kleijnen b& Suresh Ramanathan c& Ross Rizley d & Steve Holland e& Shawn Morrissey f a Center for Retailing Studies, Mays Business School, Texas A&M University, United States b Vrije Universiteit, Amsterdam, The Netherlands c Texas A&M University, United States d Marketing Science Institute, United States e 7-Eleven, United States f Macy's, United States Available online 20 April 2016 Abstract The intersection of mobile marketing and shopper marketing, known as mobile shopper marketing, is a rapidly evolving area. We formally define mobile shopper marketing as the planning and execution of all mobile-based marketing activities that influence a shopper along and beyond the path-to-purchase: from the initial shopping trigger, to the purchase, consumption, repurchase, and recommendation stages. However, not much is known about mobile shopper marketing. We plug this gap by first discussing mobile shopper marketing and its scope in depth and then presenting a process model that connects the mobile shopping journey with four key entities, i.e., shopper, employee, organization, and mobile technology. For each of these themes, we identify the challenges that offer future research opportunities. © 2016 Direct Marketing Educational Foundation, Inc., dba Marketing EDGE. All rights reserved. Keywords: Mobile marketing; Shopper marketing; Technology; Digital marketing; Consumer behavior Introduction the world and much of the surge in mobile usage emanates from emerging markets like China and India, which together account for Shoppers' use of mobile, which typically refers to a mobile roughly one-third of mobile handsets worldwide (mobiforge.com). -
Edited by – Ashis Roy
Dam Edited by – Ashis Roy Dam a structure built across a stream, river, or estuary to store water. A reservoir is created upstream of the dam to supply water for human consumption, irrigation, or industrial use. Reservoirs are also used to reduce peak discharge of floodwater, to increase the volume of water stored for generating hydroelectric power, or to increase the depth of water in a river so as to improve navigation and provide for recreation. Dams are usually of two basic types - masonry (concrete) and embankment (earth or rock-fill). Masonry dams are used to block streams running through narrow gorges, as in mountainous terrain; though such dams may be very high, the total amount of material required is much less. The choice between masonry and earthen dam and the actual design depend on the geology and configuration of the site, the functions of the dam, and cost factors. Auxiliary works for a dam include spillways, gates, or valves to control the discharge of surplus water downstream from the reservoir; an intake structure conducting water to a power station or to canals, tunnels, or pipelines for more distant use; provision for evacuating silt carried into the reservoir; and means for permitting boats or fish to cross the dam. A dam therefore is the central structure in a multipurpose scheme aiming at the conservation of water resources. Water levels in the reservoir upstream is controlled by opening and closing gates of the spillway which acts as the safety valve of the dam. In addition to spillways, openings through dams are also required for drawing off water for irrigation and water supply, for ensuring a minimum flow in the river for riparian interests downstream, for generating power, and for evacuating water and silt from the reservoir. -
100 Marathon Club North America Newsletter #42 04-01-15
100 MARATHON CLUB NORTH AMERICA Newsletter ##44442222 ––– April 111,1, 2012015555 100 MARATHON CLUB NORTH AMERICA REUNION MEETING Attendance at the 100 Marathon Club North America “family reunion” meeting March 27, 2015 in Selah, Washington was impacted by a traffic accident that delayed several members who were planning to attend. Attendees from Washington and Oregon were joined by members and guests from many other states and Canada. One of our special guests was Sylvia Quinn from Spokane, Washington. Sylvia is well known nationally as the long time Bloomsday race director. She has run all 38 Bloomsday races and won her age group 35 times! At Saturday’s Yakima River Canyon Marathon, Sylvia absolutely crushed the WORLD MARATHON RECORD for 78 year old women, cruising to a 4:23 finish. Congratulations, Sylvia! UPCOMING EVENTS DIRECTED BY CLUB MEMBERS 05-03-15 – Tacoma City Marathon, Tacoma, WA – Tony Phillippi 06-06-15 – Green River Marathon, Kent to Seattle, WA – Steve Barrick 09-13-15 – Skagit Flats Marathon, Burlington, WA – TTTerryTerry and Delores Sentinella Attention 100 Marathon Club North America member marathon and ultra race directors: to publicize your event(s) in this newsletter, please send us information about your race(s). 100 MARATHON CLUB NORTH AMERICA SUPPORT The 100 Marathon Club North America has no dues. Club expenses are met by donations and the small profit generated from the sale of shirts, pins (in increments of 100), and personalized medallions. Please contact us if you are interested in making a purchase. OFFICIAL 100 MARATHON CLUB NORTH AMERICA SINGLETS AVAILABLE ONON----LINELINELINE!!!! Men’s and women’s specific 100 Marathon Club North America singlets are pictured and available for ordering via the “Maniac Gear/Dues” portion of MarathonManiacs.com. -
The Effects of B2B Service Innovations on Firm Value and Firm Risk: How Do They Differ from Those of B2C Service Innovations?
Marketing Science Institute Working Paper Series 2016 Report No. 16-132 The Effects of B2B Service Innovations on Firm Value and Firm Risk: How Do They Differ from Those of B2C Service Innovations? Thomas Dotzel and Venkatesh Shankar “The Effects of B2B Service Innovations on Firm Value and Firm Risk: How Do They Differ from Those of B2C Service Innovations?” © 2016 Thomas Dotzel and Venkatesh Shankar; Report Summary © 2016 Marketing Science Institute MSI working papers are distributed for the benefit of MSI corporate and academic members and the general public. Reports are not to be reproduced or published in any form or by any means, electronic or mechanical, without written permission. Report Summary Developed economies today are dominated by services, and in developing economies, services are growing by leaps and bounds. Business-to-business (B2B) firms, which account for the majority of the market transactions, are increasingly using new services or service innovations (B2B-SIs) to grow and garner competitive advantage. Such service innovations are associated with a certain degree of risk. For example, new services are often hard to scale since they may have to be “produced” at the customers’ locations and cannot be manufactured and inventoried at a central location ahead of time. To better assess the return and risk outcomes of B2B-SIs, it is useful to compare them to business-to-consumer service innovations (B2C-SIs). In this study, Thomas Dotzel and Venkatesh Shankar analyze a unique panel data set of 1,668 service innovations (B2B-SIs as well as B2C-SIs) across 14 industries. They empirically examine the effects of B2B-SIs on firm value and firm risk and compare these effects to those of B2C-SIs. -
How Does Mobile App Failure Affect Purchases in Online and Offline Channels?
1 HOW DOES MOBILE APP FAILURE AFFECT PURCHASES IN ONLINE AND OFFLINE CHANNELS? Unnati Narang Venkatesh Shankar Sridhar Narayanan December 2020 * Unnati Narang ([email protected]) is Assistant Professor of Marketing, University of Illinois, Urbana Champaign, Venkatesh Shankar ([email protected]) is Professor of Marketing and Coleman Chair in Marketing and Director of Research, Center for Retailing Studies at the Mays Business School, Texas A&M University, and Sridhar Narayanan ([email protected]) is an Associate Professor of Marketing at the Graduate School of Business, Stanford University. We thank the participants at the ISMS Marketing Science conference, the UTDFORMS conference, and research seminar participants at the University of California, Davis, the University of Toronto, the University of Illinois, Urbana Champaign, and the University of Texas at Austin for valuable comments. 2 Abstract Mobile devices account for a majority of transactions between shoppers and marketers. Branded retailer mobile apps have been shown to significantly increase purchases across channels. However, app service failures can lead to decreases in app usage, making app failure prevention and recovery critical for retailers. Does an app failure influence purchases in general and within the online channel in particular? Does it have any spillover effects across other channels? What potential mechanisms explain and what factors moderate these effects? We examine these questions empirically, employing a unique dataset from an omnichannel retailer. We leverage a natural experiment of exogenous systemwide failure shocks in this retailer’s mobile app and related data to examine the causal impact of app failures on purchases in all channels using a difference-in-differences approach. -
Quad Plus: Special Issue of the Journal of Indo-Pacific Affairs
The Journal of JIPA Indo-Pacific Affairs Chief of Staff, US Air Force Gen Charles Q. Brown, Jr., USAF Chief of Space Operations, US Space Force Gen John W. Raymond, USSF Commander, Air Education and Training Command Lt Gen Marshall B. Webb, USAF Commander and President, Air University Lt Gen James B. Hecker, USAF Director, Air University Academic Services Dr. Mehmed Ali Director, Air University Press Maj Richard T. Harrison, USAF Chief of Professional Journals Maj Richard T. Harrison, USAF Editorial Staff Dr. Ernest Gunasekara-Rockwell, Editor Luyang Yuan, Editorial Assistant Daniel M. Armstrong, Illustrator Megan N. Hoehn, Print Specialist Journal of Indo-Pacific Affairs ( JIPA) 600 Chennault Circle Maxwell AFB AL 36112-6010 e-mail: [email protected] Visit Journal of Indo-Pacific Affairs online at https://www.airuniversity.af.edu/JIPA/. ISSN 2576-5361 (Print) ISSN 2576-537X (Online) Published by the Air University Press, The Journal of Indo–Pacific Affairs ( JIPA) is a professional journal of the Department of the Air Force and a forum for worldwide dialogue regarding the Indo–Pacific region, spanning from the west coasts of the Americas to the eastern shores of Africa and covering much of Asia and all of Oceania. The journal fosters intellectual and professional development for members of the Air and Space Forces and the world’s other English-speaking militaries and informs decision makers and academicians around the globe. Articles submitted to the journal must be unclassified, nonsensitive, and releasable to the public. Features represent fully researched, thoroughly documented, and peer-reviewed scholarly articles 5,000 to 6,000 words in length. -
Mobile Marketing in the Retailing Environment
Available online at www.sciencedirect.com Journal of Interactive Marketing 24 (2010) 111–120 www.elsevier.com/locate/intmar Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues ⁎ Venkatesh Shankar, a, Alladi Venkatesh, b Charles Hofacker c & Prasad Naik d a Mays Business School, Texas A&M University, USA b University of California, Irvine, USA c Florida State University, USA d University of California, Davis, USA Abstract Mobile marketing, which involves two- or multi-way communication and promotion of an offer between a firm and its customers using the mobile, a term that refers to the mobile medium, device, channel, or technology, is growing in importance in the retailing environment. It has the potential to change the paradigm of retailing from one based on consumers entering the retailing environment to retailers entering the consumer's environment through anytime, anywhere mobile devices. We propose a conceptual framework that comprises three key entities: the consumer, the mobile, and the retailer. The framework addresses key related issues such as mobile consumer activities, mobile consumer segments, mobile adoption enablers and inhibitors, key mobile properties, key retailer mobile marketing activities and competition. We also address successful retailer mobile marketing strategies, identify the customer-related and organizational challenges on this topic, and outline future research scenarios and avenues related to these issues. © 2010 Direct Marketing Educational Foundation, Inc. Published by Elsevier Inc. All rights reserved. Keywords: Mobile marketing; Retailing; Interactivity; Wireless; Strategy; Marketing communications Introduction services, and a mass market for executing mobile transactions. Communication to this audience can be delivered in the form of Mobile devices are becoming ubiquitous. -
The Effects of Mobile Apps on Shopper Purchases and Product Returns
Marketing Science Institute Working Paper Series 2017 Report No. 17-100 The Effects of Mobile Apps on Shopper Purchases and Product Returns Unnati Narang and Venkatesh Shankar “The Effects of Mobile Apps on Shopper Purchases and Product Returns” © 2017 Unnati Narang and Venkatesh Shankar; Report Summary © 2017 Marketing Science Institute MSI working papers are distributed for the benefit of MSI corporate and academic members and the general public. Reports are not to be reproduced or published in any form or by any means, electronic or mechanical, without written permission. Report Summary In recent years, the penetration of mobile devices has reached unprecedented levels. In particular, mobile apps are increasingly dominating mobile device use. Despite the widespread use and the potentially significant effects of mobile apps and different app features, their consequences have been underexplored. Not much is known about how app adoption affects the net monetary value of purchases after accounting for product returns. In this research, Unnati Narang and Venkatesh Shankar reveal new insights about the effects of mobile app adoption on shopping behavior across channels. They study a rich set of managerially important outcomes, such as individual purchase incidence and amount and product return incidence and amount. They use a large-scale dataset from an omnichannel retailer of video games, consumer electronics, and wireless services with 30 million shoppers. This unique dataset identifies individual app adoption date and allows the authors to isolate the effects of the app using a difference-in-differences regression. The research reveals that app adopters buy 21% more often but spend 12% less per purchase occasion and return 73% more often than non-adopters after adoption. -
1 JOHN A. CZEPIEL, PH. D. New York University Born: August 6, 1942
JOHN A. CZEPIEL, PH. D. New York University Born: August 6, 1942 Marketing Department 40 West 4th Street Room 814 Tisch New York, New York 10012 Home: (212) 228-9678 Office: (212) 998-0510 Fax #: (212) 995-4006 email: [email protected] EDUCATION Ph. D. 1972 Northwestern University, Evanston, Illinois. M.S. 1972 Northwestern University, Evanston, Illinois. Graduate 1968-9 Stuart School of Management and Finance, Illinois Study Institute Technology, Chicago, Illinois B.S. 1964 Illinois Institute of Technology, Chicago, Illinois. INDUSTRY EXPERIENCE MARKETING CONSULTANT Raedel-Kieffer, Inc., Rosemont, Illinois, 1968-1972. ASST. MARKETING MANAGER Breuer Electric Mfg. Co., Chicago, Illinois, 1967-1972. ASST. PRODUCT MANAGER Automatic Division, Eaton, Yale & Towne (now Eaton, Inc.) Chicago, Illinois, 1964-1967. ACADEMIC EXPERIENCE PROFESSOR & STERN TEACHING New York University Leonard N. Stern School of Business, New EXCELLENCE FELLOW York, 1992 to present; named Stern Teaching Excellence Fellow in 1996. Associate Professor 1976 to 1992; Assistant Professor 1972 to 1976. Teaching and research in marketing. ASSOCIATE DIRECTOR Institute of Retail Management, New York University 1974-1975. Planned and conducted management development programs for retail trade. John A. Czepiel, Ph.D. 1 RECOGNITIONS Stern Teaching Excellence Fellow, 1996 Who's Who in the East Who's Who in Advertising Executive Program Excellence in Teaching Award, 1992, 1996, 2000, 2001 Stern School Excellence in Teaching Award, 1990 MBA Teacher of the Year Finalist, 1990, -
Contributors
Contributors Aydın Alptekinoğlu Aydın Alptekinoğlu is an Associate Professor of Supply Chain Management and Robert G. Schwartz University Endowed Fellow in Business Administration at Penn State’s Smeal College of Business. He holds a Ph.D. in Operations Management from the UCLA Anderson School of Management. His broad research interest is in product strategy. In particular, he studies product variety management, assortment plan- ning, (mass) customization of goods and services, retail returns, pricing, and other aspects of product strategy that lie at the interface of operations and marketing. His current research projects include developing a discrete choice model, studying flexible product designs that can be reconfigured on demand for different uses by consumers, and understanding store returns for online purchases. He is currently teaching a capstone course to Smeal seniors majoring in supply chain management, and a Ph.D. course on the tools (e.g., discrete choice theory) and topics (e.g., product variety management) that make up the operations-marketing interface research. He is also serving Penn State as the Research Director of the Center for Supply Chain Research. Zhiling Bei Zhiling Bei is a fourth-year doctoral student in marketing at the University of North Carolina, Chapel Hill. His research interests include retailing and channel management. He is studying entry and exit phenomena in his dissertation. More specifically, he studies whether and how online mar- ketplaces can help manufacturers to tap new opportunities in emerging markets. In another essay, he looks at the halo effects (spillover) of online marketplace entry by established brands on entrenched brick-and-mortar stores. -
Mobile Marketing in the Retailing Environment
Available online at www.sciencedirect.com Journal of Interactive Marketing 24 (2010) 111–120 www.elsevier.com/locate/intmar Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues ⁎ Venkatesh Shankar, a, Alladi Venkatesh, b Charles Hofacker c & Prasad Naik d a Mays Business School, Texas A&M University, USA b University of California, Irvine, USA c Florida State University, USA d University of California, Davis, USA Abstract Mobile marketing, which involves two- or multi-way communication and promotion of an offer between a firm and its customers using the mobile, a term that refers to the mobile medium, device, channel, or technology, is growing in importance in the retailing environment. It has the potential to change the paradigm of retailing from one based on consumers entering the retailing environment to retailers entering the consumer's environment through anytime, anywhere mobile devices. We propose a conceptual framework that comprises three key entities: the consumer, the mobile, and the retailer. The framework addresses key related issues such as mobile consumer activities, mobile consumer segments, mobile adoption enablers and inhibitors, key mobile properties, key retailer mobile marketing activities and competition. We also address successful retailer mobile marketing strategies, identify the customer-related and organizational challenges on this topic, and outline future research scenarios and avenues related to these issues. © 2010 Direct Marketing Educational Foundation, Inc. Published by Elsevier Inc. All rights reserved. Keywords: Mobile marketing; Retailing; Interactivity; Wireless; Strategy; Marketing communications Introduction services, and a mass market for executing mobile transactions. Communication to this audience can be delivered in the form of Mobile devices are becoming ubiquitous. -
Strategic Allocation of Marketing Resources: Methods and Managerial Insights
Marketing Science Institute Special Report 08-207 Strategic Allocation of Marketing Resources: Methods and Managerial Insights Venkatesh Shankar Copyright 2008 Venkatesh Shankar MSI special reports are in draft form and are distributed online only for the benefit of MSI corporate and academic members. Reports are not to be reproduced or published, in any form or by any means, electronic or mechanical, without written permission. STRATEGIC ALLOCATION OF MARKETING RESOURCES: METHODS AND MANAGERIAL INSIGHTS Venkatesh Shankar Professor of Marketing and Coleman Chair in Marketing Mays Business School Texas A&M University College Station 77845 979-845-3246 Email: [email protected] MSI Report September 2008 Acknowledgement: I thank Jeff Meyer for data collection assistance and Roger Kerin, Tarun Kushwaha, the AMA review team, and the MSI review team for helpful comments. STRATEGIC ALLOCATION OF RESOURCES: METHODS AND INSIGHTS (Venkatesh Shankar) This article discusses how firms strategically allocate their resources between marketing and non- marketing variables, across products, markets, channels, customers and over the product life cycle. It presents resource allocation processes, models, and insights with examples drawn from different companies and industries. It highlights emerging methods and research directions in strategic resource allocation and planning for both executives and researchers. 1. Introduction and Overview of Resource Allocation Marketing resource allocation is a strategic priority for organizations worldwide. From the largest enterprise to the smallest start-up, marketing resource allocation continues to dominate the decision- making realm of the chief marketing officer (CMO) and other marketing executives. Many marketers live and die by the marketing allocation strategies they help formulate and execute.