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Brand architecture
Principles of Brand Management
Brand Architecture Strategy and Firm Value: How Leveraging, Separating, and Distancing the Corporate Brand Affects Risk and Returns
Describing the Customers' Perception of Unilever's Dualithic Approach
Designing Brand Identity
The Annual Report on the World's Most Valuable Brands February 2017
BRAND ARCHITECTURE Crafting a Comprehensive Brand Portfolio Strategy
Corporate Rebranding: Destroying, Transferring Or Creating Brand Equity?
60-Minute Brand Strategist: the Essential Brand Book for Marketing
Analysis of Factors Influencing the Strategic Choice of Brand Architecture
The Challenges of Brand Innovation in Different Brand Portfolio Strategies
The Influence of Brand Architecture on Perceived Greenwashing. Should You Position Your Company, Brand Or Product As Environmentally Friendly?
Enhancing Brand Loyalty Through Brand Architecture Strategy
Developing a Brand Strategy Aligned with the Business Strategy
Rebranding After Mergers and Acquisitions
Chapter:11 Designing and Implementing Brand Architecture Strategies
Brand Architecture from Above Understanding the Customer Disconnect
Optimising Brand Architecture in a Dynamic Global Environment
Exploring the Essence of Brand Portfolio Management Daniel
Top View
Brand Architecture 101 – Value Based Management
Brand Finance Global Rebrand and Architecture Tracker (Great™) May 2020 Contents
12 Common Mistakes to Avoid When Rebranding
Brand Architecture Strategy Examples
Strategic Brand Concept and Brand Architecture Strategy–A Proposed
12 Common Mistakes to Avoid When Rebranding
Cluster Branding and Marketing – a Handbook on Cluster Brand Management