TECHNO-MARKETING™ CONCEPTS FROM INTERNATIONAL ROBOTICS, INC. Contact: Robert Doornick, CEO International Robotics, Inc. 611 Broadway, Suite 422 New York, NY 10012 Tel: 212-982-8001 Fax: 212-982-8000 E-mail: info@internaHTU tionalrobotics.com UTH www.internationalrobotics.comHTU UTH THE FOLLOWING PAGES REPRESENT AN INTRODUCTION TO TECHNO- MARKETING™; ITS PAST, PRESENT AND FUTURE HISTORY, ALONG WITH A PORTFOLIO OF TECHNOLOGIES, AND A CLIENT LIST. PREFACEPPP : Pioneered by IRI over 3 decades ago, the science of Techno -Marketing™ utilizes the appeal of technological wizardry to more successfully capture the at tention and respect of today’s more complex – and often more jaded – consumer and media audiences. As applied to consumer environments, the tools of Techno - Marketing™ are a synthesis of cutting -edge technologies, communication psychology and good theater. As a research company, IRI’s principle interest has been the study of human behavior in the presence of Artificially Intelligent or Interactive technologies. The scientific term for this research is “Technology-to-People Behavioral Psychology” . The aim of this research has been to provide a greater understanding of how intelligent technologies will need to mimic Artificial Life in the decades ahead, so as to ensure their greater acceptance and longevity as smart machines and appliances begin to cohabit wi th humankind. Our research led us to the discovery of certain unique phenomenon as to how amazingly successful interactive technologies were at eliminating the many constraints of social protocol, empowering people of any age, social or ethnic group to com municate with less stress, fears, and defense mechanisms. Original efforts were conducted by IRI, employing unique interactive technologies as surrogate communications tools, particularly for the learning disabled, as well as for diagnostic, prescriptive, rehabilitative, and therapeutic work. Today, IRI’s primary self -funding mechanism has been expressed through its pioneering business science called continued Menu of Technologies - International Robotics Inc., cont’d, page 2 “Techno-Marketing”, the premise of which is to communicate more directly and more freely with today’s more c omplex – and often more jaded – consumer, business and media audiences. As the world’s largest source of cutting -edge technologies, special F/X, futuristic icons, techno -art, and advanced interactive multilingual Robotic personalities, IRI has developed a reputation for successfully combining the appeal of technological wizardry with a fair amount of communication psychology. With a sound appreciation for the modern consumer’s mindset, IRI assists its clients in understanding how to attract consumers, com municate and direct them, forge lasting relationships, and - by association with the Techno - Marketing™ experience - develop a favorable outlook towards a given product or service. As a global alliance of scientists, physicists, inventors, engineers, techno - artists, futurists, and roboticists, IRI’s resources in tec hnological wizardry is as vast as its experience in the field of communication psychology. The company also offers its services in such related disciplines as Concept Development, Theming, Design, and Marketing know -how. In the context of displays and ex hibits, trade shows, corporate events & promotions, retail venues, amusement parks, museums, casinos, consumer environments and public spaces, etc., IRI’s consulting services and technological expertise leads to the following benefits: a) Capture: Overcoming the jaded attitude of today’s more complex consumer, business and media audiences. In today’s technology -driven and often stressful society, where traditional marketing and advertising strategies are often lost amidst the sheer volume of commercialism, t his is accomplished by commanding the attention and respect of your target audiences through feats of technological wizardry well beyond the experience of the average consumer…wizardry that makes no demands on that consumer, but simply acts as a mesmerizing, entertaining, and non-threatening medium. b) Develop a “relationship”: As IRI mixes its very innovative technologies with a considerable dose of communication psychology; these technologies are able to spontaneously alter their psychological make -up so as to appeal to – and communicate with – any age, social or ethnic group you wish to target, with equal success and impact. The resulting benefit is that these technologies – unlike direct contact with human beings in more traditional approaches – have the uncanny ability to overcome the many constraints of business and social protocol. They are afforded the privilege of speaking more intimately and bonding very spontaneously with a given audience. When expertly orchestrated by the team of Techno -Marketing™ experts at IRI, this phenomenon occurs with the least amount of stress, fears, insecurities, or defense mechanisms possible on the part of the target audience. c) Motivate: The ability for forging such a lasting relationship, and of being able to bond so spontaneously with a given audience, is an essential source of trust, and in obtaining a consumer’s respect for a product or service, as well continued Menu of Technologies - International Robotics Inc., cont’d, page 3 as a desire to act. This psychology succeeds where traditional messages that extol a product or service’s superiority a lone might fail; such messages have become predictable in the minds of today’s more suspicious consumer groups, whereas taking the time to develop a relationship first and then leading the now trusting consumer towards the product will more successfully mo tivate action on the part of that individual. This psychology is akin to our favoring products recommended to us by people in whom we trust, such as close friends, family members, friendly co -workers, etc. d) Inform, Educate and Entertain: Since the Techno-Marketing™ medium tends to be perceived as engaging, non -threatening, and often very entertaining, there is a more considerable opportunity to inform and educate consumers within the property or exhibit. This ensures the target audience is educated with the least amount of resistance or stress, a prerequisite for any form of education or communication to have lasting benefits. e) Slow Time Down: Techno-Marketing™ experiences are by nature a pleasant, relaxing and often therapeutic interlude in a consumer’s very rushed and often stressful life. As such, the experience tends to “slow down time”, creating an unconscious desire to remain in that more favorable environment for an extended period. This extended period of time represents time spent around your product or service, rather than your competitor’s, and a statistically increased potential for sales and commerce. f) Word of Mouth: In a world where technology rules a good portion of our everyday lives, encounters with the feats of technology that make up the arsenal of Techno-Marketing™ will tend to leave a lasting impression on the mind of its audiences. These individuals are more likely to talk about your product or service as they socialize with family, friends and co -workers if they can do so by relating the ex periences they had with the very magical technologies you used to communicate with them. We therefore ask that you look upon the following Techno -Marketing™ tools as not simply technologies to be placed within your property or exhibit for the sake of simple entertainment value. These tools are to be strategically deployed within the architecture of the property or venue to provide a multiplicity of experiences for the consumers, which will be both pleasantly overwhelming and entertaining, providing the incentive for listening, learning, exploring, acting, and doing business with you. When properly applied, this technique will: 1) Serve as a psychological “yellow brick road” for consumers to follow; 2) Dramatically assist in delivering the maximum amount of visi tors to any given property, exhibit or venue; and, 3) Provide experiences that will – by volume – make it possible for consumers NOT to feel totally satiated upon leaving the property, thus needing to come back again and again. continued Menu of Technologies - International Robotics Inc., cont’d, page 4 OUR REFERENCES AND EXPERIENCE Among IRI’s clients are the leading corporations of the world, multinational organizations, and leading government agencies (including the White House). In addition to its continuing introduction of some of the most cutting -edge technologies for marketing, communication, entertainment and advertisement, IRI is also a designer and producer of advanced interactive robotic systems, including extremely robust, mobile interactive robotic mascots and spokespersons, reliable anthropomorphic hydraulic animatronics (which employ water instead of hydraulic fluids), and advanced electric animatronics with proprietary software (permitting the development of creations such as realistic, life-size mammals displaying extremely believable motions). These advanced robotic systems are considered as the Rolls Royce of our industry and are among the most powerful, entertaining and successful Techno -Marketing™ tools available today, due to their uncanny ability to mimic idiosyncratic human behavior and to communicate with your t arget audiences while displaying a propensity for being cultured, educated, informed, witty, diplomatic, humanitarian, compassionate, sensitive, and generally very likable . Their impressive engineering