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Effectiveness of Product Placement in Hindi Movies (Topic Related to Advertising Media)
Marketing Management Effectiveness of Product Placement in Hindi Movies (Topic related to Advertising media) Prof. Smita.V Harwani SIPNA college of Engg. and Tech. Amravati. Sipna’s campus, in frount of Nemani godown, Badnera road, Amravati. Ph: (0721) 2522341, 2522342, 2522343 Abstract Media planners and brand marketers are looking for alternative media vehicles to reach at customers with a distinct message so that the memorability of the message increases and hence the brand name is popularised. A product placement is the inclusion of a product, package, signage, a brand name or the name of the firm in a movie or in a television programme for increasing memorability of the brand and instant recognition at the point of purchase. Placements can be in form of verbal mentions in dialogue, actual use by character, visual displays such as corporate logo on a vehicle or billboard, brands used as set decorations, or even snatches of actual radio or television commercials. This is a growing trend in Indian films for various reasons. This paper highlights the basic reasons for placing products and brands in films with special reference to hindi films and the effectiveness of these placements as a tool for enhancing the recall value of the brands in the long run. The paper proposes a category of placements that can be used by brand marketers to put their brands in the films and identifies the caveat for putting the brands in the films. This paper suggests about the modality and plot connections in bringing congruity in the presentation so that the brand placement does not look out of context. -
Assets.Kpmg › Content › Dam › Kpmg › Pdf › 2012 › 05 › Report-2012.Pdf
Digitization of theatr Digital DawnSmar Tablets tphones Online applications The metamorphosis kingSmar Mobile payments or tphones Digital monetizationbegins Smartphones Digital cable FICCI-KPMG es Indian MeNicdia anhed E nconttertainmentent Tablets Social netw Mobile advertisingTablets HighIndus tdefinitionry Report 2012 E-books Tablets Smartphones Expansion of tier 2 and 3 cities 3D exhibition Digital cable Portals Home Video Pay TV Portals Online applications Social networkingDigitization of theatres Vernacular content Mobile advertising Mobile payments Console gaming Viral Digitization of theatres Tablets Mobile gaming marketing Growing sequels Digital cable Social networking Niche content Digital Rights Management Digital cable Regionalisation Advergaming DTH Mobile gamingSmartphones High definition Advergaming Mobile payments 3D exhibition Digital cable Smartphones Tablets Home Video Expansion of tier 2 and 3 cities Vernacular content Portals Mobile advertising Social networking Mobile advertising Social networking Tablets Digital cable Online applicationsDTH Tablets Growing sequels Micropayment Pay TV Niche content Portals Mobile payments Digital cable Console gaming Digital monetization DigitizationDTH Mobile gaming Smartphones E-books Smartphones Expansion of tier 2 and 3 cities Mobile advertising Mobile gaming Pay TV Digitization of theatres Mobile gamingDTHConsole gaming E-books Mobile advertising RegionalisationTablets Online applications Digital cable E-books Regionalisation Home Video Console gaming Pay TVOnline applications -
Disability’ on Screen; Through the Lens of Bollywood
Colloquium: A Journal of the Arts Department (ISSN 2350-1251), Volume 3, 2016 PDF URL: http://colloquium.bescollege.net /V3/v315.pdf © The Bhawanipur Educational Society College Representation of ‘Disability’ on Screen; through the Lens of Bollywood Manali Saha Lecturer, Department of Journalism and Mass Communication, the Bhawanipur Education Society College “If disabled people and their knowledge were fully integrated into society, everyone's relation to her/his real body would be liberated.” - Susan Wendell The common worldview believes that the able-bodied are the norm in society, and the people who have disabilities must either strive to become that norm or should keep their distance from able-bodied people. The ‘able-ist’ worldview holds that disability is an error, a mistake, or a failing, rather than a simple consequence of human diversity. So, the term ‘disability’ doesn’t only stand for physical or psychological impairment. This rightfully can be used to refer to the disabling barriers of prejudice, discrimination and social exclusion of the impaired person. It is actually a socially constructed form based upon physiological reality, which acts as the attribute of the socio-cultural and other forms of oppressions leading the way toward discrimination and absolute elimination from the ‘pathologized’ course of the society. The process of pathological normalization of body gives assurance to decrease the attributes of non-compliance and hence affirms the possibilities of social conformity. So, being no more a medical construct, disability is rather treated as the conditioning of the people created by the society and ruling ideology in which they are unable to conform to the major needs and the desires propagated by the media and the other ruling institutions. -
Name Artist Composer Album Grouping Genre Size Time Disc Number Disc Count Track Number Track Count Year Date Mod Ified Date
Name Artist Composer Album Grouping Genre Size Time Disc Number Disc Count Track Number Track Count Year Date Mod ified Date Added Bit Rate Sample Rate Volume Adjustment Kind Equalizer Comments Play Count Last Played Skip Cou nt Last Skipped My Rating Location Kun Faya Kun www.Songs.PK A.R Rahman, Javed Ali, Mohit Chauhan Music: A .R Rahman Rockstar www.Songs.PK Bollywood Music 9718690 472 4 2011 10/2/2011 3:25 PM 11/16/2012 9:13 PM 160 44100 MPEG audio file www.Songs.PK D:\Music\rockstar\rockstar04(www.songs.pk).mp3 Thayn Thayn www.Songs.PK Abhishek Bachchan, Ayush Phukan and Earl www.Songs.PK Dum Maaro Dum www.Songs.PK Bollywood Music 4637567 204 5 2011 3/17/2011 4:19 AM 11/16/2012 9:13 PM 174 44100 MPEG audio file www.Songs.PK D:\Music\RFAK\nm\dummaardum05(www.songs.pk).mp3 Kaun Hai Ajnabi www.Songs.PK Aditi Singh Sharma & K.K Shankar Ehsan Lo y Game www.Songs.PK Bollywood Music 5461864 238 4 2011 3/27/2011 4:08 AM 11/16/2012 9:13 PM 173 44100 MPEG audio file www.Songs.PK D:\Music\RFAK\nm\game04(www.songs.pk).mp3 Yahaan Roadies 8 MyDiddle.com Airport MyDiddle.com Roadies 8 MyDiddle.com MyDiddle.com 3758166 232 12/12/2010 10:29 AM 11/16/2012 9:13 PM 128 44100 MPEG aud io file MyDiddle.com D:\Music \mm\MTV Roadies 8 Yahaan (Theme Song).mp3 Deva Shree Ganesha www.Songs.PK Ajay Gogavale Music: AjayAtul | Lyric s: Amitabh Bhattacharya Agneepath www.Songs.PK Bollywood Music 7287918 356 6 2011 4/17/2012 8:40 PM 11/16/20 12 9:13 PM 161 44100 MPEG audio file www.Songs.PK D:\Music\agneepath\agneepath06(www.songs.pk).mp3 That's My Name -
Top 100 Hindi Comedy Movies of All Time
Top 100 Hindi Comedy Movies Of All Time 1. 3 Idiots 51. Half Ticket 2. Ajab Prem Ki Ghajab 52. Haseena Man Jayegi Kahaani 53. Hera Pheri 3. All the Best 54. Hero No 4. Andaaj Apna Apna 55. Hey Baby 5. Angoor 56. Housefull/Housefull 2 6. Atithi Tum Kab Jaoge? 57. Hum Hai Kamal Ke 7. Auntie No 58. Hungama 8. Baaiton Baation mein 59. Ishq 9. Baap Numbri Beta Dus 60. Jaane Bhi Do Yaaro Numbri 61. Jab We Met 10. Bade Miyan Chote Miyan 62. Jodi No 11. Badshah 63. Jolly LLB 12. Barfi! 64. Judwa 13. Bawarchi 65. Khatha Meetha (New) 14. Bhagam Bhaag 66. Khatha Meetha (Old) 15. Bheja Fry 67. Khichadi: The Movie 16. Bhool Bhulaiya 68. Khiladi 17. Bhoothnaath/Bhoothnath 69. Khoobsurat (1980) Returns 70. Khosla Ka Ghosla 18. Biwi No 71. Kisi se Na Kehna 19. Bluffmaster 72. Kya Kool Hai Hum/Kya 20. Bol Radha Bol Super Cool Hai Hum 21. Bombay to Goa 73. Lage Raho Munna Bhai 22. Bombay to Goa (New) 74. Malamaal Weekly 23. Bunty aur Babli 75. Masti/Grand Masti 24. Chachi 420 76. Mr 25. Chalti ka Naam gaadi 77. Mujse Shadi Karoge (1958) 78. Munna Bhai MBBS 26. Chameli Ki Shaadi 79. Namak Halal 27. Chashme Budoor (1981) 80. Namastey London 28. Chillar Party 81. Naram garam 29. Chitchor 82. OMG! Oh My God 30. Choti Si Baat 83. Oye Lucky! Lucky Oye! 31. Chup Chup Ke 84. Padosan 32. Chupke Chupke 85. Partner 33. Coolie No 86. Phir Hera Pheri 34. Dabanng 87. -
Chup Chup Ke Tamil Movie Free Download in Hd
Chup Chup Ke Tamil Movie Free Download In Hd 1 / 4 Chup Chup Ke Tamil Movie Free Download In Hd 2 / 4 3 / 4 …Mrs Rowdy Full Movie kutty movie collection 2016 ni tamil movie tnhits tamil ... arivu hd movie download tamilyogi online video ganduworld movie passport ... Saand Ki Aankh (2019) Hindi Full Movie Watch Online Free *Rip File* Saand Ki .... Story of movie Chup Chup Ke : Chup Chup Ke is a 2006 Bollywood film directed by Priyadarshan. The film has Shahid Kapoor and Kareena Kapoor in their third .... Chup Chup Ke Indian Hindi, Lyrics, Bollywood, Indian Movies, Songs, Movie .... Sarabham 2014 Tamil Full Movie Watch Online Free | Download Free Hindi Movies ... Fanaa (2006) Full Movie Watch Online HD Free Download | Flims Club Old .... Chup Chup Ke ... Watch all you want for free. TRY 30 ... Available to download. Genres. Indian Movies, Hindi-Language Movies, Bollywood Movies, Comedies, .... Chup Chup Ke Full movie online free 123movies BluRay 720p Online. ... Synopsis Chup Chup Ke 2006 Full Movie Download HD 720p, Chup Chup Ke 2006 .... Video: Watch Chalti Ka Naam Gaadi the Full Movie ... Chalti Ka Naam Gaadi {HD} - Bollywood Comedy Movie - Kishore Kumar .... The funny Tamil boy Amma Pakoda's act is an over-the-top comedy scene. .... Chupke Chupke, directed by Hrishikesh Mukherjee is a classic ...... Also Chup Chup ke missing.. Sign up for Mobile Passport which enables U.S. citizens and Canadian visitors to save time ... Free WiFi. Check your email, take care of business, or catch up with friends on social media. There's free wifi available throughout the terminal. -
Shahrukh Khan Aishwarya Rai Hrithik Roshan Kajol Salman Khan Kareena Kapoor
Shahrukh Khan Aishwarya Rai Hrithik Roshan Kajol Salman Khan Kareena Kapoor Rani Mukherji Amitabh Bachchan Amisha Patel Aamir Khan Priyanka Chopra Akshay Kumar Shahid Kapoor Bipasha Basu John-Abraham Preity Zinta Saif Ali Khan Vidya Balan Abhishek Bachchan Deepika Padukone Arjun Rampal Katrina Kaif Ranbir Kapoor Anushka Sharma FECHA DE ACTUALIZACIÓN DEL CATALOGO: 28 DE OCTUBRE 2015 Venta especializada de Cine de la India -((CON MÁS DE 12 Años DE ESPERIENCIA ))- -Tenemos: Estrenos, Éxitos de taquilla, clásicos, musicales, Bandas sonoras, Música India, Sólo vendemos cine indio 100% , Pusimos de moda el Bollywood en cuba, CATÁLOGO DE PELÍCULAS INDIAS EN HD (ALTA DEFINICIÓN) Precio: Películas de menos de 3 GB, 2 películas x 1 cuc Películas de 3Gb en adelante, 1 película x 1 cuc También contamos con los siguientes catálogos: - Catálogo de películas indias en DVD copias oficial - Catálogo de películas indias (.avi) para llevar en copias digital - Catálogo de DVD´s de Videos musicales Bollywood - Además vendemos bandas sonoras y música india en copias digital - Pegatinas y posters de actores y dioses indios… Descargue nuestros catálogos desde internet visitando www.PELICULASINDIAS.com nuestro e-mail: [email protected] Si desea recibir en su célular alertas de Estrenos, eventos, venta de productos de la India y más, envíenos un SMS con el texto (ALERTAS BOLLYWOOD ) Telf: (7) 836-8640 Descargue desde internet la actualización de este catálogo visitando: www.PELICULASINDIAS.com (1995)- Dilwale Dulhania Le jayenge Actores:Shah Rukh Khan,Kajol -
Will Chulbul's 'Swag' Override Memories of Thunder?
Will Chulbul's 'swag' override memories of Thunder? Pepsi's new face and Dabangg star Salman Khan a.k.a Chulbul Pandey has been a face for rival cola brand Thums Up. We speak to experts Rohit Ohri, KV Sridhar, Darshana Bhalla and Manish Bhatt for their take on this interesting development. There was a ruffle in the advertising and marketing fraternity around a recent piece of news concerning Pepsi. The flagship beverage brand from PepsiCo has just announced its association with Bollywood superstar and former Thums Up face Salman Khan. Brand faces change over time depending on objectives, but Pepsi's partnership with the Dabangg star flags two key points – the endorser's former association with rival cola brand Thums Up and Pepsi's recent positioning as a youth facing brand, placing itself alongside college students and within campuses. Why did Thums Up choose Salman Khan back in the day? This high octane cola brand from Coca Cola has always worn macho faces, including the likes of Suniel Shetty, Akshay Kumar, Chiranjeevi, Mahesh Babu and more recently Ranveer Singh. All the film stars have had action packed roles in their parallel presence on the silver screen and this was extended to the ad communications. After all, it had to be about the 'Thunder'. Coca-Cola India signed Salman Khan for Thums Up in 2012. The company had then tied up with Khan's movie Dabangg 2 which released on December 21 the same year. The action movie features Khan as Chulbul Pandey, a witty but strong-handed police officer. -
Smooth Sailing: Why the Indian Film Industry Remains Extremely Successful in the Face of Massive Piracy
\\jciprod01\productn\H\HLS\5-1\HLS103.txt unknown Seq: 1 1-MAY-14 14:00 Smooth Sailing: Why the Indian Film Industry Remains Extremely Successful in the Face of Massive Piracy Brandon Hammer* TABLE OF CONTENTS I. INTRODUCTION ........................................ 148 R II. INDIA’S ROBUST COPYRIGHT REGIME ..................... 155 R A. Ample Protection ................................... 156 R B. A Host of Remedies ................................. 159 R C. Concerns About the Regime ........................... 165 R III. LACK OF ENFORCEMENT ................................. 167 R A. The Ineffectiveness of Judicial Proceedings ............... 167 R B. Lack of Police Cooperation ........................... 170 R C. Lack of International Cooperation ..................... 171 R IV. ENFORCEMENT-BASED STRATEGIES ....................... 172 R A. Enforcement Agencies ................................ 173 R B. John Doe Orders .................................... 174 R C. Limited Success ..................................... 176 R V. NON -LEGAL STRATEGIES ................................ 178 R A. Increased Distribution ............................... 179 R B. Interference with the Piracy Supply Chain .............. 181 R C. Education Campaigns ............................... 182 R * Brandon Hammer received his J.D. magna cum laude from Harvard Law School in 2013. He is currently clerking on the United States Court of Appeals for the Fifth Circuit. Brandon would like to thank Phil Malone, Christopher Bavitz, the Berkman Center for Internet & Society, the Linklaters India Internship Program, the HLS Program on the Legal Profession, Ashish Nanda, Rachel Gibson, and Khaitan & Co for their immense assistance and invaluable guidance and for making this article possible. \\jciprod01\productn\H\HLS\5-1\HLS103.txt unknown Seq: 2 1-MAY-14 14:00 148 Harvard Journal of Sports & Entertainment Law / Vol. 5 VI. AN ALTERNATIVE EXPLANATION: INDIA’S THEATRICAL CULTURE ............................................. 184 R VII. CONCLUSION .......................................... 186 R I. -
Star Week 12 July 2013-Preview
July 12, 2013 StarWeek Exclusive VIDYA IS A RIOT ON THE SETS WISHINGWISHING FORFOR MOREMORE After playing garrulous roles in his previous fi lms,lms, RANVEER SINGH is glad that his brooding character StarWeek Special inin LooteraLootera isis beingbeing highlyhighly appreciated.appreciated. AssertingAsserting “MOTHERHOOD GIVES that he hasn’t even “tapped one per cent of his ME MORE JOY THAN potential” yet, the gifted actor maintains that he wants to be a part of signifi cantcant fifi lmslms whichwhich willwill FILMMAKING” – KIRAN help him grow as an artiste. StarWeek reports 06 Star Mail 22 Star Interview This is where you have your say. Kiran Rao chats with Contents StarWeek about supporting July 12, 2013 a fi lm like Ship Of Theseus, 07 Star Speak embracing motherhood Emraan Hashmi on how and being more than just a he never hesitates in star wife. experimenting with his roles; Kalki Koechlin on being a tomboy; Imran Khan on how 26 Star Barometer he does not like sharing his Lootera opens well at the box- personal details with the media. offi ce; Raanjhanaa continues its good run. Snappy Showbiz * Every Friday 08 Star Buzz Vidya Balan is a complete 28 Star Spread entertainer; Arjun Kapoor is Madhuri Patle is ready to rock open to bold cinema; Find out Bollywood. who Zoya Akhtar wishes to work with. 30 Star Pics Alia Bhatt makes a request; 12 Star Fashion John Abraham and girlfriend Priya Runchal Sonam Kapoor is gorgeous as are spotted at the airport; ever; Sonakshi Sinha goes desi; Anurag Kashyap shies away Shruti Haasan disappoints. -
Releasing in 1280 UFO Digital Theatres, 'R…Rajkumar' Joins The
Releasing in 1280 UFO Digital Theatres, ‘R…Rajkumar’ joins the UFO Millennium Club Mumbai, December 06, 2013: Shahid Kapoor and Sonakshi Sinha starrer ‘R… Rajkumar’ joins the UFO Millennium Club of films as it debuts in 1280 UFO digital theatres today. ‘Bullet Raja’ which released last week screens in 343 UFO digital theatres. ‘Singh Saab the Great’, in its third week, screens in 91 UFO digital theatres. ‘Goliyon ki Rasleela Ramleela’, in its fourth week, screens in 245 UFO digital theatres. ‘Club 60’ which also released today screens in 54 UFO digital theatres. Telugu dubbed film ‘Aata Arambam’ debuts in 150 UFO digital theatres. Telugu film ‘Venkatadri TOP MOVIES OF THE WEEK (HINDI) Express’ which released last week screens in 90 UFO No of UFO Movie Name Release Date Week digital theatres. ‘Masala (Come have fun)’, in its Theatres fourth week, screens in 61 UFO digital theatres. R… Rajkumar 6-Dec-13 1 1280 ‘Atthaarintiki Daaredi’ in its eleventh week screens Bullet Raja 29-Nov-13 2 343 in 56 UFO digital theatres. Tamil film ‘Thagaraaru’ Goliyon ki Rasleela Ramleela 15-Nov-13 4 245 that released today screens in 55 UFO digital Singh Saab the Great 22-Nov-13 3 91 theatres Club 60 6-Dec-13 1 54 The UFO Millennium Club comprises films which have screened in over a 1,000 UFO digital theatres (including Scrabble screens). Other UFO Millennium Club includes films such as ‘Goliyon ki Rasleela Ramleela’, ‘Krrish 3’, ‘Chennai Express’, ‘Yeh Jawaani Hai Deewani’, ‘Zanjeer,’ ‘Dabangg 2’, ‘Khiladi 786’, ‘Ek Tha Tiger’, ‘Agneepath’, ‘The Dirty Picture’, ‘Don 2’, ‘Ra-One’, ‘Bodyguard’ and ‘Singham’. -
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