SOUTH EAST ASIA FACTSHEET South East Asia

MONDELEZ SOUTH EAST ASIA FACTSHEET South east asia

Mondelēz South east Asia (SEA) is one Business Unit operating in Malaysia, Thailand, Vietnam, Indonesia, Philippines, Singapore as well as an Exports Group which distributes our products to countries all over Asia, Middle East and Africa (AMEA). SEA is one of the key growth drivers for Mondelēz International in the AMEA region. We continue to be market leaders in key snacking categories with over 10,000 employees and 42 brands of delicious products, aiming to empower people to snack right throughout SEA.

MANUFACTURING BY CATEGORY

PHILIPPINE VIETNAM S

THAILAND

MALAYSIA

SINGAPORE INDONESIA

SEA Fast Facts* *As of January 2019

OPERATIONS IN 42 10K+ 9 6+ GLOBAL AND EMPLOYEES MANUFACTURI COUNTRIES LOCAL BRANDS NG FACILITIES MARKET & SELL TO 22 DISTRIBUTING TO 18+ 19 TIME ZONES 2M NATIONALITIES (from Fiji to Tahiti in MARKETS AMEA Exports Group) Retail Outlets OUR PRODUCTS

Our product categories

Our goal is to be the leader of snacking in South East Asia by offering a wide range of delicious, high-quality snacks with our iconic global and local brands that are much loved by our consumers throughout the region. We put our consumers first to ensure that our products nourish joyful moments of snacking.

Our portfolio is focused on our core snack categories and Power Brands, including global trademarks like Oreo and belVita biscuits; Cadbury Dairy Milk chocolate, as well as local Power Brands like Halls in Thailand, Tang in Philippines and Kinh Do in Vietnam.

Gum & biscuits chocolate Meals & candy beverages

We are….. # 1 in Biscuits in Vietnam # 1 in Chocolate in Malaysia # 1 in Gum and Candy in Thailand # 1 in Powdered Beverages and Cheese in Philippines # 1 in Cheese in Indonesia

*As of March 2019 Sales footprint

Our sales footprint We see tremendous opportunities ahead of us as the market dynamics that make snacking exciting align well to our strengths. We continue to invest in our Power Brands, innovation platforms, white-space expansion and route-to-market capabilities by filling in consumer & geographic white spaces where we are not present today, and building our sales and route-to-market capabilities, including in e-commerce. Today, there are approximately 2 million retailers selling our products across SEA.

Our modern trade partners “Revolutionizing Selling” has been an important part of our growth strategy, to make sure we have the right product, the right store, anytime, anywhere for today’s shoppers. Our products are sold in more than 68,000 modern-trade retail outlets.

Our traditional trade diverse distribution We partner with exclusive distributors and several local distributors to ensure that our products are available everywhere people shop. Our distribution coverage reaches nearly two million traditional trade stores across SEA.

Our e-commerce partner We build our presence in E-Commerce by collaborating with established international and local E-Commerce platforms such as Alibaba, Lazada, Tokopedia.com and BliBli.com. We also establish partnership with retail chains like Tesco and 7-Eleven for their online shopping channels. COMMUNITY PROGRAM

Joy Schools Program is an adopt-a-school program aimed to empowering children to take positive steps towards overall well- being through promotion of nutrition education, access to fresh food and advocate active play. Established in 2013 in the Philippines and Thailand, expanded to Malaysia and Indonesia in 2016 and Vietnam in 2017. The program has benefitted approximately 18,000+ students through 81 annual funds in 38 schools. Over 3,800 employees have contributed over 21,000 volunteer hours. The program consists of three key pillars.

NUTRITION EDUCATION: ACCESS TO FRESH FOOD: ACTIVE PLAY: Joy Breakfast Program Growing Joy Program Donation / creation of We believe that breakfast is the This program is all about sports and playground most important meal. Students empowering students to grow equipment need it to fuel the day and give fresh produce in their own school Enabling schools to have easy them energy for class. The backyard, that they can tend and free access to space, programme will encompass themselves and enjoy the benefit equipment or workshops / edutainment activities that of the harvest. During the first clinics that can motivate promote the importance of year, the foundation is children to exercise more or breakfast supported by a cartoon established through a 9-month play sports together. This can mascot as well as educational feeding program, followed by an be in the form of donation of audio visual materials. educational workshop on food sports or playground growing and establishment of equipment. food sources.

(As of January 2019) Community program

Cocoa life program in indonesia. Success stories

Our winning growth culture

We held a Joylympics Event in 8 of our We create a great place to work by sharing joy with families in SEA Kid’s Day event. countries where we competed in 3 sporting Colleagues bring their children to the office to activities despite being miles away from show them the important work of their each other. parents in empowering people to snack right.

Awards and Accolades

REGIONAL AWARDS PR Awards 2018 - Bronze in Best CSR Communications for Joy Schools

MARKET AWARDS Indonesia • Ministry of Manpower for Zero Accident for 10 years since 2006 and achievement of 5.6 million man-hours; also recognized for an excellent HIV Prevention Program in 2016 Malaysia • HR Excellence Award in the Excellence in Diversity & Inclusion Category 2018 • Best Practice in CSR under MY AMCHAM Cares 2018 Philippines • American Chamber of Commerce Philippines Award for Delivering Equitable Healthcare 2016 • Silver Anvil Award (2nd highest honor) from the Public Relations Society of the Philippines 2016 Thailand • Corporate Social Responsibility Excellence Recognition for 4 years from the American Chamber of Commerce Thailand in 2015 – 2018 Vietnam • Top 10 Best Product 2016 by Vietnam Economics Times • National Labor Union Recognition for Best Food Safety Practice in 2017 • Corporate Social Responsibility Award 2018 from the American Chamber of Commerce Vietnam INDONESIA

Brands in indonesia Sales by category Percentage of 2018 net revenue

Biscuits Chocolate Meals Chocolate 10%

Cheese 30% Biscuit 60%

Fast facts o Head Office in Jakarta, two plants in Bandung and Cikarang o Nearly 1,700 employees and 3,000 third-party merchandisers o #1 market share in cheese in Indonesia o Four Distribution Centers in Cikarang, Cibitung, Medan and Surabaya o Cikarang Plant is supplying biscuits for 35 countries around AMEA o Bandung Plant achieves a Zero Harm Plant in 2013 - 2016 o Traditional Trade distribution reach in 252k for Direct and 600k for Indirect Latest product launches MALAYSIA

Brands in malaysia Sales by category Percentage of 2018 net revenue Chees Salty snacks Chocolate biscuits Others e 8% 4%

Salty Snacks Biscuits 15% 41%

Chocolate 32%

Fast facts o Head Office in Selangor, two plants in Shah Alam and Prai o Employees: ~1,000 o #1 market share in Chocolates in Malaysia (as of April 2018) o #1 market share in Biscuits in Malaysia o #2 market share in Salty Snacks in Malaysia