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An SBD August / September 2012 Information Service EU: Ford Focus Electric to debut Also in this bulletin: Ford SYNC with MyFord Touch Apple v Samsung: What does it mean to the automotive industry? Ford SYNC with Emergency Assist now available in Europe Baidu working on cloud connected navigation solution My BMW Remote app now available for Android smartphones PICK UP A PRINTED COPY OF THIS BULLETIN AT THESE EVENTS September 19 - 20, 2012 Heritage Motor Centre, Warwickshire, England An SBD Information Service Telecom operators flex muscles in automotive telematics EU: Ford Focus Electric >>Pg. 4 to debut Ford SYNC US: Sprint is ’strategic partner’ for Chrysler’s UConnect with MyFord Touch >>Pg. 5 >>Pg. 6 HondaLink EV telematics powered by Agero >>Pg. 5 US: OnStar gets new EU: Ford SYNC with Emergency Assistance goes on sale look in 2013 models >>Pg. 6 Telematics and and infotainment Telematics >>Pg. 7 China: Shanghai OnStar launches ‘Remote Ignition Block’ >>Pg. 8 Brazil: NAVTEQ announces real-time traffic information >>Pg. 9 Thai: Toyota Tsusho launches traffic service; Delphi & Telenav Scout navigation selected by Chinese car maker Powered by Amazon, CenNavi >>Pg. 11 >>Pg. 9 China: Baidu working on cloud-connected navigation Navigation and traffic Navigation >>Pg. 11 Insight: Apple V Samsung - what does it meant to the Samsung launches automotive industry? >>Pg. 12 ‘Drive Link’ app with Japan: Panasonic intros MirrorLink for Android phone and MirrorLink integration Toyota head unit >>Pg. 13 >>Pg. 13 US: BMW and MINI integrate Stitcher SmartRadio app >>Pg. 16 US: Ford AppLink gets ROXIMITY ~ location based coupons EU: My BMW Remote in the car app now available for >>Pg. 17 Smartphones and and Smartphones apps Android smartphones SYNC AppLink hits 1 million cars; Ford looks to developers >>Pg. 16 >>Pg. 17 Insight: Governments, Insureres, Rating agencies & ADAS - a recipe for growth or confusion? EU: Audi to launch >>Pg. 18 digital rear-view mirror EU: Daimler joins V2X field trial simTD with AMOLED display >>Pg. 20 EU: Ford contributing 20 vehicles to simTD V2X trials >>Pg. 19 >>Pg. 20 US: Denso & Cohda Wireless provide comms module for largest V2X field trial Ford data shows ADAS >>Pg. 21 tech interest growing GM and Ford participate in US DOT’s V2X trials among midsize sedan >>Pg. 21 Insight: Trucks and Evs are winning the race towards map- buyers enhanced driver assistance systems ADAS, connectivity connectivity and more ADAS, >>Pg. 19 >>Pg. 22 www.telematicsnews.info Page 3 An SBD Information Service Telematics and infotainment Insight Telecom operators flex their muscles within automotive telematics The news has been filled lately by stories of telecom operators scooping up contracts with vehicle manufacturers or acquiring players within the telematics market. The biggest of these was Verizon’s acquisition of Hughes Telematics for a surprisingly large sum of $612 Million. Hughes supports OE telematics services offered by Mercedes-Benz and Volkswagen in the USA. Whilst the acquisition is unlikely to help Hughes expand business across other markets such as Europe (where it has traditionally struggled), it will undoubtedly improve its position in the USA against other major players such as Agero and Sprint. The acquisition of Hughes has also led to intense speculation about other ‘traditional’ TSPs being acquired by telecom operators in an attempt to strengthen their offerings. Watch out for announcements in the coming months! In China, telecom operators are already amongst the most dominant telematics players. China Unicom in particular has become almost synonymous with telematics, aggressively promoting itself as an end-to-end provider of everything OEMs might need (SIMs, call centers, dispatchers, content, etc). China Telecom is following close behind, and although China Mobile (the giant of the telecom world) has been slower it still has the resources and political clout to make more than a few waves within the telematics market. So why all the sudden interest amongst telecom operators? Those with longer memories will recollect that telecom operators invested heavily in telematics during the first wave of telematics in the early 2000s, which failed alongside the dot-com bubble. Since then, most telecom operators scaled back their M2M business, preferring to act as providers of data and voice plans. The recent spike in activity reflects a growing feeling within the telecom world that automotive telematics is finally at an inflection point, and that telecom operators have an opportunity to become more than just a SIM provider. Opportunities and challenges for OEMs SBD clients: Click Regardless of whether this confidence is misplaced or not, vehicle manufacturers stand to benefit from or scan the QR the increased participation of telecom operators. codes below to At an industry-wide level, closer involvement from telecom operators makes it easier for vehicle view the following manufacturers to address problems that have been holding back telematics for many years. The reports: widespread uncertainty surrounding tethering is one such problem, creating confusion amongst some drivers about whether their phone or contract is compatible with their in-car telematics system. These are the kind of issues that are now being addressed through the GSMA Connected Car Forum, which was initiated by the telecoms industry as a way to bridge the gap between the automotive and telecom world. At a company-specific level, vehicle manufacturers also stand to gain from the growing aspirations of The impact of telecom operators. Pricing is becoming more competitive, as telecom operators begin to offer attractive changing M2M quotes that combine the cost of SIMs and the TSP. The fall in quoted prices of voice and data are making strategies on the it easier for vehicle manufacturers to develop more attractive business models. Connected Car Not all good news though Despite these upsides, some OEMs have highlighted concerns about the growing profile of telecom operators within the telematics world. Primarily amongst these is a concern about becoming tied-down to a single telecom operator that controls the end-to-end value chain for their services (SIMs, TSP, call centre, content, etc). However, as long as OEMs are cautious in designing their service architecture to Using the driver's comply with standards such as NGTP, SBD believes this risk can be minimized. data plan for telematics: Is it A bigger concern is that the acquisitions of traditional TSPs (such as Hughes) by telecom operators viable or not? reduces the choice for OEMs, as it may lead to certain TSPs only being paired with certain telecom operators. The logic for this is that other telecom operators may be reluctant to work with a TSP such as Hughes now that it is owned by a potential competitor (Verizon). Ironically, the complexity of the telematics market may therefore increase even as the value chain goes through a period of acquisitions and consolidation. To read more about the role of the telecoms industry within automotive telematics, click or scan the QR SBD’s Ultimate codes to the side to access two reports as well as SBD’s Ultimate Connected Car Guide to view telecom connected car operator partnerships with OEMs. guide - Europe Coming up next month SBD analyses the role of IT integrators such as IBM, ATOS and T-Systems within the automotive industry www.telematicsnews.info Page 4 An SBD Information Service Telematics and infotainment Sprint is ’strategic partner’ for HondaLink EV telematics Chrysler’s UConnect powered by Agero Chrysler Group and Sprint have developed a Agero has recently announced the launch of a new wireless in-vehicle connectivity new connected-vehicle program with Honda experience for the Ram 1500 and SRT Viper USA, to enhance the EV ownership experience. Enabling the UConnect experience HondaLink EV, recently launched along with the all-new 2013 Honda Fit EV, leverages Agero’s technologies Chrysler Group has enlisted the network, systems through multiple interfaces including a smart integration and consumer market expertise of Sprint in a phone/tablet application and a personalized web portal strategic partnership designed to seamlessly integrate designed to assist the owner with wirelessly managing wireless technology into Chrysler’s UConnect Access in- vehicle charging, mapping their available driving range telematics system. The result is an inspiring customer and setting their interior cabin temperature remotely. experience, with convenient features that make travel Additionally, Agero helps manage the customer productive and entertaining. For instance, on- and off- relationship between Honda and Fit EV owners, with call board voice recognition technology makes the car centre support and roadside assistance. smarter so drivers can use their voice to easily perform different types of tasks. “We’re facing a lot of potential unknowns in terms of customer acceptance of a new technology, so we need The UConnect Access platform uses the Sprint to provide multiple interfaces to ensure we’re delivering Connected Vehicle Platform architecture and delivers a high level of knowledge and comfort to Fit EV owners,” built-in vehicle connectivity via embedded wireless said Charlie Cavolina, president, Agero Connected technology. Sprint Velocity for Vehicle Manufacturers Vehicle Services. “Likewise, it’s a platform that also must delivers an end-to-end solution. Sprint Velocity’s quickly provide vehicle manufacturers with immediate benefits include reduced complexity and nimble feedback from owners so that next-generation systems technology updates. can be quickly adapted.” Enabling the UConnect experience Cavolina is optimistic the channels Agero provides to EV Sprint’s secure network ensures accurate and reliable owners today will evolve into one of the key benefits of connectivity for an expansive range of telematics EV ownership – providing an instant link to information applications, including the ability to lock or unlock your that educates vehicle owners regarding their vehicle’s vehicle, and to access a 9-1-1 or roadside assistance real-time performance as well as, in the near future, operator at the push of a button.
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