Quick Reference Guide : At a Glance Register for Media Preview that Delivers First Look for Charity Media First Look for Charity: By the Numbers Credentials High Resolution Photos Videos & B-roll Click Here for CAS in the News Producer of the Chicago Auto Show Media Chicago Automobile Trade Association Information Media Center Contacts To the 110th Chicago Auto Show

MEDIA PREVIEW Feb. 8-9 FIRST LOOK FOR CHARITY Feb. 9 PUBLIC SHOW Feb. 10-19 • Two-day preview hosting approximately 3,500 registered media and an • Black-tie gala held the evening before the show opens its public run • Approximately 1 million sq. ft. of exhibit space additional 1,500 invited bloggers, digital influencers and shouters • -day fundraiser • Nearly 1,000 vehicles will be on display • Anticipated 20 vehicle introductions • First Look for Charity set a news record in 2017 raising more than $3 million • Complete range of domestic and imported passenger cars and trucks, sport • President and Operating Officer Thomas Doll to keynote Midwest for 18 local charities, generating nearly $50 million since 1992 utility vehicles and experimental or concept cars Automotive Media Association Breakfast • Guests are treated to champagne, wine, soft drinks, world-class hors • Numerous accessories and auto-related exhibits, competition vehicles, • CEO Hinrich Woebcken to lead Economic Club of Chicago antique and collector cars Luncheon presentation TICKETS SPECIAL DAYS Directions Adults: $13 & Parking Seniors (ages 62+): $7 Hispanic Heritage Day: Feb. 16 Children (ages 7-12): $7 Family Day: Feb. 19 Hotel Children (ages 0-6): Free (Presidents Day) Information

OFFICIAL CHICAGO Online Newsroom AUTO SHOW Show Map MOBILE APP Purchasing Power THEY MAKE A DAY OF IT TRY THIS ONE ON FOR SIZE 70%come to shop

Recent trends show female in the market to attendance continues to rise. purchase a new vehicle SAVVY SHOPPERS

TOP 3 REASONS TO ATTEND

Outperforms local population in 35-54 demo: 45% to 36% 2017 SNAPSHOT SOCIAL MEDIA POWERHOUSE 2018 HIGHLIGHTS

3,500 journalists representing 1,500 outlets Garnered 45 million hashtag impressions Anticipated 20 vehicle introductions 1,000 social media influencers Official hashtag was No. 1 trend nationally on Twitter Subaru President and Chief Operating Officer Thomas Doll to 54 million traditional media circulation for five years running keynote Midwest Automotive Media Association Breakfast $55 million in ad value of media stories generated Snapchat custom event geofilter reached 1.1 million Volkswagen CEO Hinrich Woebcken to lead Economic Club of 5 TV specials hosted during show people Chicago Luncheon presentation 175+ hours of live radio programming from show floor Additional 1,500 social media influencers regularly Concept & Technology Garage to feature 30-40 vehicles attend Social Media Preview technologies and automotive telematics U.S Media Heat Map What Drives Her at the 2018 Chicago Auto Show Luncheon High Media Coverage Nationwide to be held on Feb. 9 Highest Coverage Official Hashtag #CAS18 Watch Video Here! - -day fundraisers, regularly Photos/Video for Download generating more than $2.5 million for 18 area nonprofits. Held at McCormick place the evening before the Chicago auto show opens its public run, the benevolent event is anticipated by socialites and car buffs alike. Guests are treated to champagne, wine, soft all while being the first to explore the Friday, Feb. 9, 2018 the chance to win one of two brand new vehicles that will be awarded that evening. 7-11 p.m. Vehicle Giveaway McCormick Place Benefiting 18 local charities: Chicago

Ford Expedition

Ford Mustang more than million square beverage 1.1feet of $2.5 60stations exhibit space & MILLION and raised 40foodstations nearly1,000 for local vehicles on display 140chefs vehicle 18 charities featuring 27thAnnual giveaways annually 78 different menu items 2 totaling First Look For 2018 Cuisine supplied by since its different local 23 Charity Gala 2018 Ford Mustang $50 inception MILLION in 1992 restaurants & caterers Move In Media Preview Public Show & Special Events 2018 Chicago Auto Show HD B-Roll First Look for Charity Promotional Video Promotional Video For More Videos, Visit Official YouTube Channel - Pietro Gorlier really kicks off the spring selling season, not just for Chicago which is critically important, President & CEO, but in my opinion Mark LaNeve Vice President, U.S. Marketing, Sales Dan Ammann and Service, President, much physical space [at the Chicago Auto Show] that we have just about every model Chicago Auto Show because of the space that you Auto Show brings journalists to the show so you have a have here; it was extremely important for - Ralph Gilles - Mark Gillies - Fred Diaz Head of Design, Fiat Automobiles Manager, Product & Technology Division Vice President & General Communications, Volkswagen America Manager, Nissan Motor Corporation Producer of the Chicago Auto Show

Founded in 1904, the Chicago Automobile Trade The CATA is comprised of more than 420 franchised new- car dealers plus an additional 150 allied members. The CATA has produced the world-famous Chicago Auto Show since 1935. largest metropolitan dealer organization. people in the metropolitan area.

For more information on the CATA, visit cata.info

Office Location 18W200 Butterfield Rd. Oak Brook Terrace, IL CATA Board of Directors & General Manager

John Hennessy Ray Scarpelli Jr. Tony Guido Bill Haggerty Kevin Keefe Dave Sloan 2018 Chicago Auto CATA Chairman & 2018 CATA Vice Chairman CATA Treasurer CATA Secretary President and Show Chairman Chicago Auto Show Co- Chicago Auto Show Chairman General Manager

River View Ford Raymond , Arlington Heights Ford Haggerty GMC Brilliance Honda, CATA President Raymond , in Villa Park, Brilliance Subaru Ray Chevrolet, Haggerty Ford Ray Chrysler Ram Media Center The Chicago Auto Show Media Center is located on level 4 of the North Hall of McCormick Place, Room N426 .

The Chicago Auto Show Media Center opens at 7 a.m. on Feb. 8 and 9 and at 8 a.m. every other Mark Bilek Jennifer Morand Annamarie Beretta day. Closing times vary by day. Senior Director of Director of Public Relations Communications Specialist Communications and Technology and Social Media Click Here P: 630-424-6082 P: 630-424-6084 P: 630-424-6016 for Online [email protected] [email protected] [email protected] Newsroom