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Kualitas Paket Wisata Shore Excursion Di Pt Angsa Indonesia Tour and Travel Yogjakarta

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Kualitas Paket Wisata Shore Excursion Di Pt Angsa Indonesia Tour and Travel Yogjakarta KUALITAS PAKET WISATA SHORE EXCURSION DI PT ANGSA INDONESIA TOUR AND TRAVEL YOGJAKARTA PROYEK AKHIR Diajukan untuk memenuhi salah satu syarat dalam menyelesaikan Program Diploma IV Program Studi Manajemen Bisnis Perjalanan Sekolah Tinggi Pariwisata Bandung Disusun oleh: Chissy Magda Uriana Sekolah Tinggi Pariwisata Bandung 201520480 MANAJEMEN BISNIS PERJALANAN JURUSAN PERJALANAN SEKOLAH TINGGI PARIWISATA BANDUNG 2019 LEMBAR PENGESAHAN (setelah sidang dan revisi) JUDUL SKRIPSI/PROYEK AKHIR/TUGAS AKHIR KUALITAS PAKET WISATA SHORE EXCURSION DI PT ANGSA INDONESIA TOUR AND TRAVEL YOGJAKARTA NAMA : Chissy Magda Uriana Rohrohmana NIM : 201520480 PROGRAM STUDI : Manajemen Bisnis Perjalanan Pembimbing I, Pembimbing II, Wisnu Prahadianto, SE., M.Sc. Ina Veronika Ginting, S.Sos.,M.I.Kom NIP. 19730315 200605 1 002 NIP. 19800515 200605 2 001 Bandung, 12 Agustus 2019 Mengetahui, Menyetujui, Kepala Bagian Administrasi Akademik dan Ketua Sekolah Tinggi Pariwisata Bandung Kemahasiswaan, Andar Danova L. Goeltom, S.Sos., M.Sc Faisal, MM.Par.,CHE NIP.19710506 199803 1 001 NIP. 19730706 199503 1 001 PERNYATAAN MAHASISWA Yang bertanda tangan di bawah ini, saya : Nama : Chissy Magda Tempat/Tanggal Lahir : Jakarta, 02 September 1996 NIM : 201520480 Jurusan : Perjalanan Program Studi : Manajemen Bisnis Perjalanan Dengan ini saya menyatakan bahwa : 1. Tugas Akhir/Proyek Akhir/Skripsi yang berjudul : “Kualitas Paket Wisata Shore Excursion Di PT Angsa Indonesia Tour And Travel Yogjakarta” ini merupakan hasil karya dan hasil penelitian saya sendiri, bukan merupakan hasil penjiplakan, pengutipan, penyusunan oleh orang atau pihak lain atau cara-cara lain yang tidak sesuai dengan ketentuan akademik yang berlaku di STP NHI Bandung dan etika yang berlaku dalam masyarakat keilmuan kecuali arahan dari Tim Pembimbing 2. Dalam Tugas Akhir/Proyek Akhir ini terdapat karya atau pendapat yang telah ditulis atau dipublikasikan orang atau pihak lain kecuali secara tertulis dengan jelas dicantumkan sebagi acuan dalam naskah dengan disebutkan sumber, nama pengarang, dan dicantumkan dalam daftar pustaka. 3. Surat Pernyataan ini saya buat dengan sesungguhnya, apabila dalam naskah Tugas Akhir/Proyek Akhir/Skripsi ini ditemukan adanya pelanggaran atas apa yang saya nyatakan di atas, atau pelanggaran atas etika keilmuan atau ada klaim terhadap keaslian naskah ini, maka saya bersedia menerima sanksi akademik berupa pencabutan gelar yang telah diperoleh karena karya tulis ini dan sanksi lainnya sesuai dengan norma yang berlaku di STP NHI Bandung serta peraturan-peraturan terkait lainnya. 4. Demikian Surat Pernyataan ini saya buat dengan sebenar-benarnya untuk dapat dipergunakan sebagaimana mestinya. Bandung, Juni 2019 Yang membuat Pernyataan, Chissy Magda NIM : 201520480 Matthew 19:26 With God All Things Are Possible PERSEMBAHAN “Terima kasih tidak terhingga teruntuk oma Magda kedua orang tuaku tercinta Papa dan Mama. Terima kasih untuk semua dukungan moril dan materi selama ini. Semua pengorbanan, ini kupersembahkan untuk oma, papa dan mama.” “Teruntuk ketiga adik-adikku tersayang, Chika, Dennis dan Debby terimakasih untuk dukungannya.” “Terima kasih untuk sahabatku tercinta Rachel Tabithanya dan Rojanah, untuk seluruh teman-teman i-care ifgf Bandung, Lala, Katiya, Marcell, Aldo, Jostein, Jerry, Philemon terimakasih untuk dukungan doa dari kalian semua. “Terima kasih tidak terhingga kepada pak Wip dan bu Ina atas kesabaran dan ketekunannya.” Dimas, Prabu, Cinta, Aan, Selvi dan ka Rhana terimakasih atas pertemanan yang luar biasa dan menyenangkan selama bimbingan.” ABSTRAKSI Penelitian ini bertujuan untuk mengetahui kualitas paket wisata shore excursion di PT Angsa Indonesia Tour and Travel Yogjakarta. Sebagai subyek dalam penelitian ini, PT Angsa Indonesia Tour and Travel Yogjakarta merupakan salah satu dari travel agent yang ikut serta dalam menyusun paket wisata shore excursion. Untuk mengetahui dan memahami mengenai kualitas paket wisata shore excursion maka terdapat 4 komponen yang diteliti, yaitu atraksi wisata, transportasi, meals dan pemandu wisata. (Nuriata, 2014) Penelitian ini adalah penelitian deskriptif kuantitatif. Yang menjadi objek dalam penelitian ini adalah kualitas paket wisata shore excursion. Pengambilan data yang digunakan dengan cara menyebarkan kuesioner kepada para wisatawan kapal pesiar MS Europa II yang membeli paket wisata shore excursion pada paket wisata Yogjakarta, Prambanan City Tour dan Ambarawa Stream Train pada saat kapal pesiar berlabuh di pelabuhan Tanjung Emas Semarang pada tanggal 10 April 2019. Pada penelitian ini, pembobotan skala yang digunakan adalah skala likert 5 poin. Teknik analisis data yang digunakan pada penelitian ini adalah analisis statistik deskriptif, kemudian pengolahan data menggunakan SPSS versi 23 dan MS Excel. Hasil penelitian menunjukan bahwa (1) baiknya kualitas atraksi wisata banyak yang menyetujui tetapi masih terdapat beberapa wisatawan merasa waktu luang saat mengunjungi toko oleh-oleh singkat dan kondisi jalan menuju atraksi wisata kurang baik. (2) baiknya kualitas transportasi banyak yang sangat menyetujui tetapi masih terdapat wisatawan yang merasa tempat duduk yang digunakan di dalam bus masih kurang nyaman. (3) cukup baiknya kualitas meals, namun masih terdapat wisatawan yang tidak setuju bahwa restoran yang digunakan memiliki tingkat hygiene dan sanitasi yang baik. (4) baiknya kualitas pemandu wisata banyak yang menyetujui. Rekomendasi yang diberikan adalah menambah durasi waktu saat wisatawan berbelanja di toko oleh-oleh, hendaknya Angsa Tour memilih alternatif jalan lain saat menuju atraksi wisata, hendaknya Angsa Tour lebih memperhatikan mengenai hygiene dan sanitasi restoran dengan cara menjaga dan mengkontrol kondisi restoran. Kata kunci: kualitas paket wisata, paket wisata shore excursion, wisatawan kapal pesiar i ABSTRACT The purpose of this research is to perceive the quality of shore excursion tour package at PT Angsa Indonesia Tour and Travel Yogjakarta. As the subject of this research, PT Angsa Indonesia Tour and Travel Yogjakarta is the one of the travel agent who participated to arranged shore excursion tour package. To perceive and conceive about the quality of shore excursion tour package then there are four component researched, there are tourist atraction, transportation, meals and tour guide. (Nuriata, 2014) This researched used descriptive quantitative approach. That be object on this research is the quality of shore excursion tour package.The data was collected by giving the questionnaires to the cruise passsenger of MS Europa II who bought shore excursion package tour on Yogjakarta, Prambanan City Tour and Ambarawa Stream train when the cruise anchored at Tanjung Emas Harbour on 10th of April 2019. On this research it using 5 points likert scale. The research analysis technique it using on this research is statistic analysis descriptive, then the data was processed by SPSS 23 version an MS Excel. There are results in this research that show (1) The fair quality of tourist attraction was accepted but there are still many of tourist feel their free time when visited souvernir shop was not enough and the condition on the way to the tourist attraction was not good. (2) The fair quality of transportation was strongly accepted but there are still many tourist feel their seat in the bus still not comfort. (3) The quality of meals is good enough, but there still many of tourists was not accepted that the restaurant be used have a good level of hygiene and sanitation.(4) The fair quality of tour guide was accepted. Recomendation given in this research are give longer duration of tourist for shopping in souvernir shop, Angsa tour should to choose alternative route when on the way to the tourist attraction, Angsa Tour should pay more attention about hygiene and sanitation of the restaurant by guarding and controling the restaurant condition. Keyword: quality of tour package, shore excursion tour package, cruise passenger ii KATA PENGANTAR Puji Syukur kami panjatkan kepada Tuhan Yang Maha Esa. Karena atas rahmat dan kehendak-Nya, peneliti dapat menyelesaikan proyek akhir yang berjudul “Kualitas Paket Wisata Shore Excursion Di PT Angsa Indonesia Tour And Travel Yogjakarta”. Proyek akhir ini diajukan untuk memenuhi salah satu persyaratan untuk menyelesaikan studi pada program Diploma IV (Empat) Manajemen Bisnis Perjalanan. Besar harapan peneliti agar proyek akhir ini dapat memberikan manfaat dan pengetahuan untuk para pembaca, dan yang terpenting adalah semoga dapat turut serta memajukan ilmu pengetahuan khususnya dalam dunia pariwisata dan perjalanan. Tentunya, proyek akhir ini tidak akan terlaksana tanpa bantuan dari berbagai pihak. Maka dari itu, peneliti mengucapkan terimakasih banyak untuk mereka yang telah membantu baik secara materi, maupun pengetahuan yang diberikan selama menyusun proyek akhir ini, yang tentunya sangat bermanfaat bagi peneliti dalam menyelesaikan proyek akhir ini. Secara khusus, rasa terimakasih tersebut peneliti sampaikan kepada: 1. Bapak Faisal MM. Par, CHE, selaku Ketua Sekolah Tinggi Pariwisata NHI Bandung. 2. Bapak Andar Danova L. Goeltom, S.Sos., M.Sc, selaku Kepala Bagian Administrasi dan Akademik Sekolah Tinggi Pariwisata NHI Bandung 3. Ibu Endang Komesty Sinaga, selaku Ketua Jurusan Perjalanan Sekolah Tinggi Pariwisata NHI Bandung. iii 4. Ibu Ina Veronika Ginting S. Sos, M. I. Kom, selaku ketua program studi Manajemen Bisnis Perjalanan sekaligus pembimbing kedua peneliti. 5. Bapak Wisnu Prahadianto, SE., M.Sc selaku pembimbing pertama peneliti 6. Bapak Edwin
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