Shakey's World-3 Ldorlll's Greatest Pizza~ Published by Shakey's Incorporated

2 - July-August 1977 1 PiZZA PARLOR Shakey's World-3 lDorlll's greatest pizza~ Published by Shakey's Incorporated

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Shakey's Tournament Of Champion$

Harold Solomon defeats Dick Stoc!don 6-4, 6-4;

Jimmy Connors (left) pulls out with broken thumb. To Our Franchisees, Communications. It is perhaps one of the most overused words in the English language. Various people sell it as the key to love, happiness, riches and fulfillment. A lack of it can cause mis takes, disappointments, failures and disagreements. We are going to concentrate on communications as a very important key to increasing sales and profits. How? By increasing public recognition of 1 Shakey's Pizza Parlor locations and products. By making sure you get information on products, promotions, better operating procedures and in dividual dealers' experiences. Bringing closer together all the individual members of our system is, after all, the greatest advantage of a franchise system. We'll be asking for your opinions and thoughts on what needs to be done to improve all facets of our communications- especially as they relate to help ing you increase sales and profitability. As a member of the communications effort during the past five years for one of the world's largest \ ,,. and best-known franchisors, Holiday Inns, Inc., I un- r 2 derstand and appreciate your needs as franchisees for information and support. I will domy best to meet those needs. I will be assisted by Publications Editor Beth Mack, a graduate of the School of Journalism at the University of Texas and an experienced com municator with real estate and banking com munications background. While we are both workingtoimprovethecom munications capabilities of our system, we hope you'll remember that two-way communications is the best kind. Let us know about your ac complishments, including parlor operating techniques and promotions. You probably have an idea the entire system could use.

Vice President, Communications

2 SW, July-August 1977 Shakey's World

July-August, 1977 CONTENTS FEATURES Page

Shakey's Tournament of Champions 4

Parlor Remodeling Pace Quickens 8 1 International Expansion 7 Springfield Anniversary Gains Attention 11 l Training Seminars Tour U.S.A. 14 "Shakey" Johnson - Grand Jubilator 17

REPORTS

Tape Cassettes Explain Remodeling 10

Shakey's Marketing Department Is Involved 12

Shakey's Promotes Franchise Development A letter from Mike Boswell 6

PARLOR SECURITY 15

PARLOR PROMOTIONS 16 ,, NEWS NOTES 16 NEW PARLORS 18

NEW CONCEPT PARLORS 18

TOP PARLORS 20 Tennis fans, including John Connally, former governor of Texas, enjoyed the second 2 SHAKEY'S WORLD is published p.s a food service semifinal competition of th~ magazine for dealers, @ 1977 Shakey's Incorporated, Dallas, Shakey's Incorporated Tourna- Tex. No portion of this magazine may be republished or ment of Champions. reproduced by any means without prior written consent of the Story on page 4. publisher. Editorial offices: Shakey's Incorporated, 5565 First International Building, Dallas, Texas 75202. Editor: Beth Mack. Cover and all tennis photos by -z Bob Straus, Jr. - .J SW, July-August 1977 3 ,, Tournament of Champions: an unusual success

Some 4,000 spectators chairman of the board and chief ex name to as many people as possi gathered at Lakeway World of ecutive officer, said. ble. The injuries and such .. Tennis resort outside Austin, The July match was filled well those are the breaks of Tex., under the hot July sun to with unusual events. the game." watch the second semifinal com Jimmy Connors, considered According to Boswell, "tennis is petition of Shakey's Tourna by most tennis fans to be the a fast-moving action sport ment of Champions. biggest drawing card of the which appeals to the same people When all was over, Harold match, played one round and then that Shakey's pizza does. So, the Solomon had defeated Dick dropped out of the match com Shakey's name is becoming Stockton 6-4, 6-4. Solomon plaining of a painful thumb. Con- familiar to the people most will now meet Ken Rosewall ners had broke · thumb likely to buy pizza. The tourna Sept. 16 in New York's Madison 1 earlier in the imbeldo ma c ,2 ment, in that respect, was a Square Garden. That match and said it ha no healed success." will mark the conclusion of the properly. The broken thumb, Connor's default advanced tournament sponsored jointly by later reset by his California physi Dick Stockton, who won an Shakey's Incorporated and cian, caused Connors to leave exhibition match with Cliff Lakeway World Cham Austin immediately for Richey, 6-5, 6-2. pionship of Tennis. Both treatment. In other qualifying competi semifinal competitions were Coming on the heels of other tion, Harold Solomon won over taped for television and have substitutions, Connors' Phil Dent, 5-7, 6-0, 6-2. been shown at various times withdrawal was met with disap in various markets. intment by many fans. Solomon and Stockton were

Once again outside forces played with the match. Stockton's wife, seven months pregnant with their first child, went into labor just a few hours before the match. Stockton went with his wife to an Austin hospital. He later returned to play the match with Solomon, but was quoted as saying, "My con centration just wasn't on the game." Solomon won the match, 6-4, 6-4, while Stockton became the proud father of a baby daughter, 4 lbs. 2 ozs. SW, July-August 1977 5 Sh,:_key's management committed to growth

To ur ranchisees/2 An increasing emphasis is being placed by well. The larger our operations base becomes, Shakey's Incorporated on franchise services the more it helps sales and profitability of our and sales. As you may be aware, we practically system as a whole. We will be able to do some stopped new franchise sales a number of months other things we can't do now, while improving on ago. During that time we have been re-examining existing services. We can have a more and re-defining our system and its operations aggressive advertising program and better to produce a new concept that will answer the marketing research to back up local sales ef changing tastes and requirements of our markets forts. in the late seventies and beyond. We are entering an exciting new era for Waiting on franchise development was not Shakey's that has had its birthpains. But our an easy decision to make, but we felt we needed system is strong. It is viable, with a good name to have our concept ready and an expert franchise and a good product. We will grow - both team ready to go before we began talking about domestically and internationally - to greater franchise sales and development again. This in strength through greater numbers. I'm proud we cludes a concentration on field support services, are all members of this system and can share in for both existing and prospective franchisees. its growth. Now we are ready to move aggressively into franchise sales activity, and I believe you'll be noting a number of additions to our system in the future. Such growth is important not only to 3--""'Chairman of the Board and Shakey's Incorporated, but to each dealer as Chief Executive Officer

A new franchise development dent, Franchise Sales, with team has been assembled to responsibility for the company's expand the Shakey's system in franchise sales functions. both new and existing markets. Patrick H. Allison, as vice This team will also continue to president, Real Estate, super improve existing franchisee sup vises and coordinates site selec port systems. tion, construction and remodel Mark S. Bernthal, as senior vice ing activities. Pat, a CPA, president, Franchise Develop was a partner in Hooton & ment, is responsible for the Associates, a Dallas based real es training program, product tate company, prior to joining research and development, and Shakey's in June, and has exten other franchise development sive experience in commercial functions, including franchise real estate activities. Patrick H. Allison sales and real estate develop ment. Before joining Shakey's in March, 1976, as director of train ing, Mark was a member of the mana ement training team of Holiday Inn nc. He has since serve hakey's as vice president of Training and of the Cen tral and Eastern Divisions. Donald R. Davis joined Shakey's in July:.,~~ L\. five years with ~ Restaurants. He is vice presi- Mark S. Bernthal \ / Donald R. Davis 6 SW, July-August 1977 5. Shakey's continues international expansion

With parlors already open in Kentucky Fried Chicken units love of the meat pie. In fact, over Mexico, Canada, Japan, in Australia. 150 million are sold each Guam and the Philippines, Though the Australian year. Until the late sixties, this Shakey's is undertaking another market is considered by home-style snack was the hands major step in its world-wide ex many experts to be tough to down favorite for 12 million pansion. Shakey's Incorporated penetrate, the combination of Australians. The arrival of the has signed an agreement with Collins Foods' Australian ex American fast food industry in Collins Foods International, PTY. perience and our established piz spired Australians to create their LTD., to develop Shakey's Piz- za knowledge make the own fast foods establishments. za Parlors in Australia. Australian market especially at But, these independent dealers Collins Foods International con- tractive. do not constitute a serious threat s is ts of several subsidiaries -z In an agree- to major U.S. chains. operating in the fast food ser- ..;,, men Michael Boswe , chair Pizza is not new to vice industry. It's the largest man of t e oar and chief ex Australians. Steadily winning franchisee of Kentucky Fried ecutive officer of Shakey's Incor converts, the typical Australian Chi:cken, with 217 units. In ad porated, said, "This pizza is slightly different from dition to extensive operations in represents a major step in the American version. Prawn piz the United States, Collins has Shakey's international expan za and Australian beer are made inroads with the inter sion. A commitment of this favorites on the "Down Under" con national market with a score of magnitude by a food service tinent. leader such as Collins Foods represents a confidence in the ~ tcorporated has Shakey's tradition." announced a revision in the cor The Australian fast food in porate development program for Japanses parlors use dustry is dominated by a native musicians to entertain Japan. Shakey's Ltd., Japan, pizza fans. 2 a company owned jointly by Shakey's Incorporated, Mit subishi Corporation and Kirin Brewery, is finalizing plans to open 44 new Japanese parlors by 1981. In addition, a long-term proposal calls for the establish ment of another 48 units between 1982 and 1988. The pro jected total units operating at that time will be 112. Japan was the first country outside of North America to which Shakey's looked for inter national expansion. In 1973 Shakey's gambled it would become a part of the westernizing influence that had gained strength in Japan, and won. To day there are 20 Shakey's Pizza Parlors open in such cities as Tokyo, Y okahama, Osaka and Okinawa. SW, July-August 1977 7 Parlor remOdeling pace quickens

A new image reflecting of his Santa Monica store. Tilley remarked Gary McCorkle, customer preferences and believes his remodeled parlors director of Franchise resulting in increased sales - have improved cash flow and Operations for the Western Divi that's what Shakey's remodeling recovered some of the business sion, is that "business as usual" program is all about. Our lost to his competitors. In short, isn't usual. studies have shown that remodel it's been "a good investment". "When construction people ing can increase profit margins, Ted Kubena, a Salt Lake City are around all day, you just can't improve employee enthusiasm and dealer, has remodeled his 13- conduct business as you or morale and enable you to serve year old facility because "we need dinarily would," he said. more satisfied and loyal ed some enthusiasm; we need- "In extreme cases a dealer customers. Actual experiences ed to change our look." may be forced to provide tem back up the studies. Remodeling requires a substan porary arrangements, or A dozen stores on the West tial commitment from the shorten parlor hours, serving Coast have remodeled, with franchisee in terms of time only during dinner hours," Mc average sales increasing more and money. It isn't simple, it Corkle added. "And of course, than 50 percent. isn't fun, and it isn't easy. But local health departments "During July, we averaged a with some farsighted planning, may require you to close com 71.9 percent sales increase in remodeling can be accomplished pletely during some phases of the remodeled parlors," Bill Tilley, with relatively little in construction period." operator of over 30 national convenience. Both Tilley and Jim Greenlaw and international parlors, said The first thing to realize, of Virginia Beach, Va., chose

8 SW, July-August 1977 Remodeled parlors across the country reflect Shakey's new image. Lower left and above Portland, Ore., parlor. Right - Burbank, Calif., parlor.

less drastic methods. Tilley kept LOOKS AREN'T EVERYTHING 4 YOU MAY QUALIFY his parlor open normal hours Once you've finished con- .a. WR REBATES. throughout construction, work struction, step back and admire Cash rebates from Shakey's ing around construction people your beautiful new image. It's an Incorporated are available to and noise. Greenlaw closed his image you have worked hard to get. qualifying dealers who sign the parlor for a little more than a Now make it work for you. Parlor Remodel Agreement day, keeping his construction The new Shakey's image isn't (REM #5) by Dec. 31, 1977. The crew working around the clock to appearance alone. It's the com- amount of the rebate is deter- quickly accomplish major bination of new appearance and mined by the level of remodeling remodeling. customer service. Things completed, and is paid in equal A good working relationship will change. You'll probably yearly installments over a five with your contractor can also have more volume, a different at- year period. help construction run smoothly. mosphere and a different daily Level I, interior remodeling, Before beginning alterations, routine. which may cost dealers up to dealers should determine the Greenlaw has noted that more $40,000 to complete, has a extent of remodeling. Making ma attention must be paid to his rebate of $10,000. For dealers jor changes during the middle of salad bar, while Kubena says who complete both Levels I and the project can be costly in his biggest problem is staff- II, the interior and exterior both time and money. ing up for more volume. But he remodeling, costs may run up to A remodeling seminar featur adds, "That's a nice problem to $60,000 with a cash rebate of ing a "back to basics" course as have." $15,000. Completing remodeling well as other Shakey's tips will be A booklet developed by the on Levels I, II and III, a total offered in September by the Training Department gives remodeling project, requires Training Department. Operators dealers advice on the care and about $80,000 to $120,000, and is who are about to undertake maintenance of remodeled tied to a $20,000 cash rebate. remodeling will be contacted parlors, which differs from the (See your field consultant for for course dates and times. Look maintenance required by the complete information.) for a notice showing dates and old-style parlors. j_ location in an upcoming Shakeygram. SW, July-August 1977 9 Burbank parlor displays striking new window design.

ape cassettes explain remodeling "It always helps to talk pany's board of directors. Laugh-In announcer and to someone who's Gordon Apker, presi M.C. of the Gong Show, been there." This is the dent of the Inter introduces the inter idea behind a two-part national Franchise views in his own special tape cassette which is Dealers Association (!F style. His 60-second in available to dealers who DA), operates parlors in troduction offers are considering Washington and Alaska. dealers some unusual remodeling. Ken Clausen, also a tongue-in-cheek com The cassettes feature a member of Shakey's board ments. panel discussion of directors, is a multi The interviews were un between five dealers unit operator in Orange rehearsed, and provide who have completed County, Calif. Single-unit frank, knowledgeable remodeling. Some are dealer David Moffitt insight into such crucial multi-unit recently completed topics as costs, franchisees, others remodeling his operational operate a single parlor, Pomona, Calif., facility. problems, financing, but all have totally com Mike Clark, IFDA return on investment, pleted at least one Advertising Steering and customer and remodel. Committee chairman, employee reaction. Bill Tilley is the operates several parlors in The first cassette tape largest Shakey's Nevada and Califor is presently being franchisee and a ma. prepared for mailing. member of the com- Gary Owen, former

10 SW, July-August 1977 Shakey Johnson checkr- 5 out pizza ovens at Springfield reopening.

3-springfield celebration gains attention 2 Springfield, Mo., Shakey's of Commerce were on hand Throughout the Springfield an dealer Ed Crabb decided to during the five-day celebration niversary promotion, media "do it up" with a flair when his to give Shakey a hearty welcome played an important role. parlor on South Glenstone mark to the Heart of the Ozarks. Newspapers carried special 40-inch Shakey's ads in morning ed its third year of operation. McLaughlin presented Shakey and evening editions. Television His attention-winning program with a "Think Proud included a special visit from Springfield" packet of locally and radio spots featured Shakey extending a personal invitation "Shakey" Johnson himself. made products and awarded Local news media met with him the Honorary Hillbilly to join in the anniversary fun. At a the original pizza king to un Award, bestowed upon visiting major intersection, a com cover the secret of his success. dignitaries who make an out puterized sign proclaimed the Shakey described for them his standing contribution to the parlor celebration and Shakey's early struggles to establish a city. visit to the Ozarks. pizza empire. "The best advice I could give a Local TV and radio stations Imagination, careful plan- person starting out is not to be provided coverage of Shakey's ning and discerning use of the afraid of indebtedness. Go for subsequent tour of the parlor media were vital factors con broke. If you are frightened, you facility. tributing to the success of the will only win or lose small. You That evening, Shakey joined anniversary celebration. With have to take the plunge," he patrons at the parlor where he such a triumphant spree this said. signed autographs, directed prize year, who knows what Crabb and Springfield Mayor Jim drawings and supervised the his management team will Payne and Lon McLaughlin, distribution of balloons and concoct for Springfield's fourth president of the local Chamber buttons. anniversary? SW, July-August 1977 11 Actors Towyna Thomas and Nelson Welch receive directions before the Thick Crust commercial shooting.

2. -Shakey's marketing department involved in many projects

Shakey's new image is two- been developing new menus and He also emphasized that the 1-fold. First, ~ave to create the uniforms to compliment the menu pictures the fresh in new image, and then we have to parlors' new looks. gredients used in Shakey's piz sell it t~ustomers. The new menu is a full-color zas, thus communicating The creation of our new version, featuring rich freshness and quality to image began with the remodel photographs of delicious customers. ing program. Through careful looking pizzas, beverages and With a fresh image and a new research we found that the sandwiches. Currently being menu, what could go better average Shakey's customer tested in two markets, the new than a new uniform? prefers a more private and menu features appetizing The uniform style, which has quiet atmosphere than the old food photographs that promote been approved for testing by the style Shakey's Pizza Parlors various menu items. The menus Advertising Committee of provide. So, many parlors are are designed so they can be used the International Franchised remodeling to attract more either individually at tables or in Dealers' Association(I.F.D.A.), is customers and encourage in a display at the order counter. "more functional, more contem creased profits. "The new menu design is more porary and more in keeping with But what's a modern, appealing and inviting than our modern image," Huston remodeled parlor without new the old-style menu which mere- said. menus and new uniforms? ly lists the possible orders," The uniform has a white shirt } Shakey's Marketing and Richard T. Huston, director of with widely spaced black pin- 3 Advertising Department has Marketing Research, said. stripes. It can be worn with or 12 SW, July-August 1977 The star of the Thick Crust commercial (below) In all Its glory. (Below right) ex tras wait patiently for the commercial to begin. (Right) Flemming Olsen checks camera angle before shooting.

without a tie, with either a dark ~ One 30-second spot features be shown in the markets where the brown blazer or dark brown ,if. the Thick Crust Pizza and was new container is being tested. vest. Pants or a skirt are .J.. produced to work with our other Consumer research and in white and will be worn with a Thick Crust spot. Both spots dustry data point out a great op dark brown apron. The vinyl- can be aired in the upcoming portunity for the development of coated aprons are either a waist- fall campaign. As previously an- Shakey's in "To-Go" pizza style (worn with the vest) or a full nounced, Shakey's is con- sales. cook-style. All parts of the un- tributing $500,000 in matching iform except the vinyl-coated funds for the Fall, 1977 Thick The carry-out design is apron are washable. Crust campaign. Shakeygram D- heavy-stock white corrugated 71 has details, or for more in box with the red and black Testing will begin within the formation contact Richard Shakey's logo. Other designs are nex t t wo mon th s a t f our H t also being developed, but are not remodeled parlors. The test will us on. yet at the testing stage. determine the uniforms 21 This commercial will be "operational feasibility, available for dealer use in late The trial container has been employee comfort and consumer September. The usual fee of tested for heat retention, grease acceptance," Huston said. $10 per tape will be charged to resistance, strength, easy set-up, handle duplicating costs. flexibility, cost and many other To sell our total image to the factors. The goal is to keep public, the Marketing Depart Another commercial featur the take-out pizza hot and ment has also produced two more ing the new "To-Go" container appetizing for as long as 30 television commercials. also has been produced, and will minutes. SW, July-August 1977 13 (

··, .. ' 11tx1c"7:

Asterisks Indicate probable seminar locations.

Training seminars tour U.S.A.

Current information on parlor course in Denver. who remain at the parlor," operations, personnel and The field seminar was designed Harvey added. customer relations and the food to bring classes to the students. The field seminars have fre service industry is essential for Individual units featuring quently been referred to as a all franchisees. That's why the different aspects of Shakey's "circuit preacher" method. Not Training Department has operation and management will be only will they be presented in developed field seminars as an taken to various cities. The major areas, but also in central- extension of the original two-week one-to-two-day seminars can ly located, lower-density areas so Parlor Operations Manage help the dealer by serving as both that parlor management in ment School (POMS). a refresher course and an update smaller towns can attend. Shakey's University conducts session on developments in The multi-media seminars, POMS classes in Denver for all each area. featuring lectures, audio tapes, new dealers and operators "The shortened seminar length films and group exercises, are who can participate. The and reduced travel expenses incorporated into one or two course features everything a make the field seminars especial eight-hour days so most par dealer needs to know about ly attractive," Clay Harvey, ticipants can drive to and from the operating a Shakey's Pizza training director, noted. workshops in a relatively short Parlor. Given once every three "We plan to hold the seminars time. months, class size is limited to 15 more than once in major market students on a first-come, first areas so that dealers can "Cost Control for Manage served basis. No tuition is have their entire management ment," a seminar featuring charged, but students are respon staffs attend certain seminars operational techniques which sible for their travel and living one at a time without putting too can reduce costs and boost profits, expenses for the two-week much of an overload on employees is in the field now. 14 SW, July-August 1977 "Our goal is to take each seminar out in the field for six to nine months at a time," Harvey said. He added that another seminar will be ready for tour before the Cost Control seminar is finished. A special remodeling seminar is now being prepared which will be ready for tour in September for dealers who have com pleted an approved remodel. "It doesn't make any difference if a dealer spends all the money in the world to remodel his parlor. If his product quality is not up to standard, he can't sell pizza," Harvey said. By Albert J. Sulzer 'f to set up and execute that it has The seminair will be given Fast food establishments amt"" become epidemic despite the first to the dealers or managers convenience stores have become severity of the punishment. of stores which have already been prime targets for the nationwide Altered currency can be remodeled. Highlights will in revival of an old game - pass- detected by anyone who takes clude a "back to basics" ing altered currency. the time to look. Tell your course, which emphasizes im Unlike counterfeiting, al employees that altered curren portant basic points in operating tered currency is not the cy is being distributed a parlor as well as instruction on brainchild of a multi-million throughout the country and the care of the new-concept dollar outfit, but the work of provide them with some parlor. someone out to make afastbuck. precautions against accept- Individuals in the 18-25 age ing "funny money." A booklet describing day-to Anyone can recognize the por day maintenance and other group who have financial pro bl ems are usually the trait of George Washington operational changes peculiar which appears on all dollar to the new-concept parlors will culprits. The altering process they bills, so be on the lookout for his be distributed at the seminars. use is a simple "home-grown" operation which requires only a face on bills of higher denomina Harvey emphasized thatevery couple of large denomination bills tion. Lincoln is pictured on a effort will be made to bring and a bill of lesser value. true $5 bill, Hamilton on a $10, the seminar as close as possible The usual procedure in the Jackson on a $20 and Grant on a to individual parlor locations. altered currency swindle in $50. You will also find spelled out Each dealer who remodels is re volves slicing the numerals from under each picture the words quired to attend the seminar one side of each of two $20 bills "one dollar," "fifty dollars" and before his grand re-opening. As and pasting them on to the corners so on. Check to insure that this cor with other training programs, of a $1 bill. The two $20's, now responds to the numerical value there is no charge for the partially damaged, can be taken to on the corners of the bill. course, but students must pay a bank and exchanged for Advise cashiers to quickly slide travel, food and lodging ex fresh notes. Bills of any the corners of a bill between their penses. denomination may be used and fingers before putting it in the Shakey's management 1s the larger the value, the greater register. If the corners of a bill committed to the success of the loss to the food-service have been pasted over, a definite the seminar program. outlet. ridge will be detected. "We feel the field seminar is an Although altering currency These precautions are not excellent method of providing is not considered counterfeiting, time-consuming and can be in dealers with the training they the penalty is still quite corporated into the checkout rou need while minimizing dealer severe. Conviction can result in tine with little trouble. Make the costs," Mark Bernthal, senior vice imprisonment of up to 15 years effort to insure that everyone president, Franchise Develop plus a $5,000 fine. However, the is aware of such con games and ment, said. altered currency con is so easy is on guard against them. SW, July-August 1977 15 ( youngsters themselves the stars of the show. With the help of a record News player, favorite disco hits and many enthusiastic pairs of feet, the kids danced up a storm for Notes an encouraging crowd of relatives, teachers, school- mates and friends. Dancing was Even business cards, used hard work but worth it; thanks creatively, can do a selling to Shakey's donation of 25 percent job for a restaurant. A of the evening's pizza proceeds Sacramento restaurant owner, and their own disco dancin' energy, looking for new business, issued the fifth grade class made it to personal business cards to all his their specially selected destina employees. Within a week, the tion, Knott's Berry Farm. new customers began to arrive - parents, cousins and other relatives of his staff members, Piano Plunkers as well as grocery clerks, gas sta One-note plunkers, heavy tion attendants, bank tellers and handed chord stompers and anyone else his employees nimble-fingered piano virtuosos could give a card. It is one of z all took part in the second annual many ideas submitted for the Piano-a-thon at the Shakey's Piz NRA's first annual Operators' za Parlor in Los Alamitos, Calif. Promotion Idea Exchange. 0 (Restaurant Bus~ess, March The Piano-a-thon was spon 1977) S - sored by the Piano Plunkers, a 1- local group of adult piano players of all skill levels. They donated their time, effort and 1-0 musical talent during a 2. marathon 14-hour performance E for the benefit of the Los Alamitos School District music department. With wine becoming an im 0 portant part of America's Shakey's helped out by meals, consumers are starting a:: donating 25 percent of the to single out and patronize pizza sales during the Piano-a restaurants that can satisfy 0.. thon and offering the use of their wine tastes. According to the parlor's vintage piano. wine authority Margaret Stern, wine is like any other product and The musical extravaganza must be merchandized attrac CORNER began late on a Saturday tively and imaginatively. Stern morning and continued until advises restaurant owners ser Dance Dedication the wee hours of Sunday mor ving wine to provide a wine list Shakey's Pizza Parlor on Thou ning. The 100 featured pianists for patrons. While the list sand Oaks Boulevard in Thou spanned ages from elementary need not be comprehensive or sand Oaks, Calif., was the scene school through the golden years, extensive, it should list vineyard of a junior dance marathon June 6. and ranged in skill level from and vintage as well as the wine's To raise money for their class beginner to advanced. Players characteristics. Stern also trip, fifth graders from plunked away for periods of up suggests that displays and wine Horizon Hill Elementary to 20 minutes each, charming rag promotions be utilized to en School sponsored a class pizza time, pop hits, classic and old courage purchase of special night, with Shakey's pizza the favorites from the Shakey's wines. (Fast Service, March main culinary attraction and the honky tonk piano. 1977) 16 SW, July-August 1977 Shakey Johnson named Grand Jubllator of Sacramento, Calif. Jazz celebration.

Shakey Johnson leads the parade

When the people of Sacramen beat of true jazz, and were Sacramento Traditional Jazz to, California began looking delighted with the new music Society said. for someone to lead their four form. Officials of the And what a festival it was. day annual Jazz Jubilee, they Sacramento Jubilee, The streets of Old Town didn't have to look far. A remembering Shakey's contribu Sacramento, an area featuring Sacramento resident, Sherwood tion to the rebirth of jazz, some of the West's most historic "Shakey'' Johnson, helped bring bestowed upon him the honor buildings, were filled with foot Dixieland jazz to the people of of being the city's first Grand tapping, ear-popping traditional Sacramento some 23 years ago Jubilator. Dixieland jazz. Over 50,000 when he opened his original This new title was established fans poured in to hear the top pizza parlor. to recognize the person "who has trumpeters, clairinetists, pianists At a time when jazz was not as made an outstanding contribu and saxophonists. The Jubilee well known or popular as it is tion to the world of traditional even featured, for old-time, today, Shakey hired a Dix jazz ... (he is) the honorary ruler big-band lovers, the reunion of ieland band to entertain his pizza through the festival of fun, five of the original Bob Crosby customers. Many had never happy, foot-stompin jazz," Bill Bobcats. heard the light-hearted, winsome Borcher, chairman of the SW, July-August 1977 17 New Parlors July 1977 Location Month Opened

Pacific Beach, Calif. May Ginza, Chuo-Ky, Tokyo May Shinjuka-Ku, Tokyo May Nagoya-City, Aichi Pref May Loyola, Philippines , April Angeles City, Philippines April Kan Nai, Japan April Harajuku, Japan April

SHAKEY'S SCOREBOARD Parlor Status/Date Domestic International Total Open as of June 30, 1977 458 44 502 New Concept Parlors PARLORS OPENED Oregon Califorina Minnesota Milwaukee, Shakey's, Incorporated Burbank, W. H. Tilley Columbia Heights, R. M. Lupu Portland (Lake Grove), Shakey's Culver City #2, W. H. Tilley St. Louis Park, R. M. Lupu Incorporated LaCrescenta, W. H. Tilley Mar Vista, W. H. Tilley Nevada Utah San Gabriel, W. H. Tilley Las Vegas #1, J. A. Clark, Jr. Salt Lake City #1, T. Kubena Indiana North Dakota Washington Highland, L. Fralich, K. Huard Fargo #2, R. Rufer, T. Smithson Auburn, D. Rasar, G. Apker

PARLORS PLANNED OR UNDER CONSTRUCTION Alaska Los Angeles, Sunset, W. H. Tilley Anchorage #1, D. Rasar, G. Apker Long Beach #1, M. Clark Anchorage #2, D. Rasar, G. Apker Manhattan Beach, R. K. Ferguson Mar Vista, W. H. Tilley Alabama Modesto #1, R. C. A. and G. W. Holm Birmingham #1, J. S. Arthur Monterey Park, J. A. Clark, L. Fowler, C. A. Forkert Montgomery, J. S. Arthur North Hollywood, W. H. Tilley Oakland, J. A. Snider Arizona Oceanside, F. E. Cowley Jr., F. R. Cowley Tucson #1, P. V. and C. Engel, H. E. Rowland Palm Springs, R. R. Booth, R. R. Hill Palo Alto, R. L. and M. Blofeld California Pomona, D. Moffitt Anaheim #1, K. D. and L. B. Clausen Poway, C. G. Eckman Arcadia, R. E. Hunemiller Rancho Cordova, G. H. Santrizos Auburn, G.D. Lockhart, T. E. Dodd, J.B. Godsey Reseda, W. F. and T. Mundy Burbank, W. H. Tilley Riverside #1, J. A. Clark Jr. Chula Vista, H. C. Bernens Riverside #2, J. A. Clark Jr. Culver City #1, W. H. Tilley Sacramento (Auburn), G. L. Brown, J. H. Burks Culver City #2, W. H. Tilley Sacramento (Riverside), G. L. Brown, J. G. Halverson Daly City, M. Lichtman Salinas, R. E. Collins Jr. Downey, K. D. and L. B. Clausen San Diego #2, C. G. Eckman El Cajon, C. G. Eckman San Diego #3, C. G. Eckman El Monte, J. J. McNulty, C. A. Robinson San Francisco #1, M. Lichtman Fairfield, R. C. A. and G. W. Holm San Gabriel, W. H. Tilley Fountain Vall_e_y, F. E. Cowley Jr., F. R. Cowley San Jose #4, L. J. Bailo Fullerton #1, K. Clausen San Rafael, J. A. Snider Gardena, R. K. Fer~son, C. B. Warner San Luis Obispo, J. N. White Hollywood, W. H. Tilley Santa Monica, W. H. Tilley Irvine, F. E. Cowley Jr., F. R. Cowley S. Lake, Tahoe, D. D. Sagus LaCrescenta, W. H. Tilley Stockton, R. C. A. and G. W. Holm Lakeside, C. G. Eckman Sunnyvale, J. Snider Lancaster, D. DeClaire Thousand Oaks, W. H. Dixon, A. R. Seeley

18 SW, July-August 1977 Torrance #1 , Fong Chi Cheng Nebraska Tustin, G. W. Hittner Bellevue, R. V. Wells Van Nuys, W. F . and T. Mundy Ventura, W. H. Dixon, A. R. Seeley Nevada Visalia, W. L. Shea, L. Whittle Las Vegas #1, J. A. Clark Jr. W. Sacramento, G. L. Brown, J. G. Halverson Las Vegas #2, J . A. Clark Jr. Canada North Carolina Prince George, R. A. Creuzot, D. Handy Fayetteville, D. S. Fasul Delaware North Dakota Dover, R. J. Clatworthy Bismark, T. Smithson Newark, R. J . Clatworthy Fargo #2, R. Rufer, T. Smithson Minot, T. Smithson Florida Orlando #1, W. H. Tilley Ohio Orlando #2, W. H. Tilley Toledo, A. B. Oliver Orlando #3, W. H. Tilley_ St. Petersburg, A. and M. Amadio Oklahoma Tampa #1, W. H. Tilley Oklahoma City #1, A. Smith, Jr. Tampa #2, W. H. Tilley Oklahoma City #2, A. Smith, Jr. Oklahoma City #3, A. Smith, Jr. Georgia Tulsa #1, V. Jones, J . Dean Columbus, E. L. Gamma_ge Stillwater, J. Channer Macon, W. M. Bearden, K. M. and C. B. Grady Stone Mountain, T. L. Mullen Oregon Warner Robins, W. M. and M. L. Bearden Corvallis #2, J . P . Covair Milwaukee, Shakey's Incorporated Idaho Ontario, T. Kubena Boise, T. Kubena Portland (Lake Grove), Shakey's Incorporated Pocatello, T. Kubena Salem #1, J. P. Covalt Illinois South Dakota Calumet City, L. Fralich, K. Huard Rapid City, R. Schmidt Peoria, R. Lawler Tennessee Iowa Knoxville, E. H. Tenent Cedar Falls, R. DeVoe, M. Diemer, A. Haugen Davenport, J. G. Tempfer Texas Amarillo #1, N. J . Hand, Jr. Indiana El Paso #1, G. B. Scott Elkhart, J. H. Ep:pers El Paso #2, G. B. Scott Highland, L. Frahch, K. Huard Lubbock, N. J . Hand, Jr. Merrillville, K. Huard, L. Fralich Midland, N. J. Hand, Jr. Speedway, E. C. Dwelle San Angelo #1 , J. Dan South Bend #1, D. L. Monk, J . H. Eppers San Angelo #2, J. Dean South Bend #2, D. L. Monk, J. H. Eppers Utah Kansas Salt City #1, T. Kubena Overland Park, R. V. Wells Wichita, R. V. Wells Virginia Annandale, W. Lawrence, M. H. Brantley Louisiana Hampton, J. E. and L. Sandler Lake Charles, E. Fontenot McLean, T. L. Mullen Monroe, A. Broscato, A. Edgeworth, R. J. Tauzin Norfolk, A. W. Cohen Shreveport, R. J. Tauzin Virginia Beach, P. D. Greenlaw Woodbridge, M. Laffal Maryland Bethesda, T. C. Lindsay Washington Lexington Park, S. J. Kestenis Auburn, D. D. Rasar, G. Apker Frederick, A. Guido Bellevue, T. T. Marin Burien, D. D. Rasar, G. Apker Michigan Federal Way, D. D. Rasar, G. Apker Escanaba, D. J . Kobasic Kent, D. D. Rasar, G. Apker Lynnwood, F. 0. Muenscher Minnesota Mt. Vernon, D. D. Rasar, G. Apker Columbia Heights, R. M. Lupu Puyallup, F . 0. Huenscher Duluth, H. T. and S. Kase Renton, T. Martin, D. D. Rasar, G. Apker Rochester, C. J. Canfield St. Louis Park, R. M. Lupu Wisconsin Appleton, J . SuJ>ple Missouri Greenfield, R. Westerlund Springfield #1, E. M. Crabb Oshkosh, J. Supple

SW, July-August 1977 19 Top Parlors

SW, July-August 1977 RATINGS BASED ON NET FOOD SALES FOR EACH MONTH

U.S. FRANCHISE PARLORS 9. Long Beach #1, Calif. (James A. 3. Yokohama-City, Japan (K. K. Top Ten, March 1977 Clark, Jr.) Kinko Shokai) 1. Richfield, Minn. (Richard M. 10. San Jose #4, Calif. (Lino J. 4. Kita-Ku, Osaka-City, Japan (K. Lupu) Bailo) K. Kinko Shokai) 5. Ginza Chuo-Ku, Tokyo, Japan 2. Adelphi, Md. (Martin Laffal) COMPANY PARLORS (Tamaya, Ltd.) 3. Merrillville, Ind. (T, Keith Top Five, March 1977 Huard, Lyle Fralich) 1. Casper, Wyo. (Larry Henriott, Canada Top Parlor, March 1977 4. Houma, La. (Roy J. Tauzin) Mgr.) Winnipeg, Manitoba #2, Canada 5. Rockville, Md. (W. Lawrence 2. Cheyenne, Wyo. (Richard Otto, (William Saites, Hospitality Brantley, Melvin H. Brantley) Mgr.) Restaurants Ltd.) #1, 6. Anchorage Alaska (Daniel 3. Los Angeles #2, Calif. (Robert Canada Top Parlor, April 1977 D. Rasar, Gordon Apker) Rierdan, Mgr.) #2, Winnipeg, Manitoba #2, Canada 7. Anchorage Alaska (Daniel 4. Houston #3, Tex. (Steve Koziol, (William Saites, Hospitality D. Rasar, Gordon Apker) Mgr.) 8. Palm Springs, Calif. (Ronald R. Restaurants Ltd.) 5. Denver #4, Colo. (James G. Booth, Robert R. Hill) Bigelow, Mgr.) Philippines Top Parlor, March 1977 9. Long Beach #1, Calif. (James A. Makati, Rizal, Philippines (Leo Clark, Jr.) Top Five, April 1977 Prieto, International Family 1. Casper, Wyo. (Larry Henriott, 10. San Jose #4, Calif. (Lino J. Food Services, Inc.) Bailo) Mgr.) 2. Rock Springs, Wyo. (John Philippines Top Parlor, April 1977 Top Ten, April 1977 Webb, Mgr.) Makati, Rizal, Philippines (Leo 1. Richfield, Minn. (Richard M. 3. Cheyenne, Wyo. (Richard Otto, Prieto, International Family Lupu) Mgr.) Food Services, Inc.) 2. Adelphi, Md. (Martin Laffal) 4. Houston #3, Tex. (Steve Koziol, Mexico Top Parlor, March 1977 3. Merrillville, Ind. (T. Keith Mgr.) Mexico City #1, Mexico (Isaac Huard, Lyle Fralich) 5. Orlando, Fla. (Charles Moffitt, Rubio) 4. Rockville, Md. (W. Lawrence Mgr.) Brantley, Melvin H. Brantley) Mexico Top Parlor, April 1977 INTERNATIONAL PARLORS 5. Houma, La. (Roy J. Tauzin) Mexico City #1, Mexico (Isaac Japan Top Five, March 1977 6. Anchorage #2, Alaska (Daniel Rubio) D. Rasar, Gordon Apker) 1. Shinjuku, Tokyo, Japan 7. Anchorage #1, Alaska (Daniel (Universal Food Service Ltd.) D. Rasar, Gordon Apker) 2. Shibuya-Ku, Tokyo, Japan 8. Palm Springs, Calif. (Ronald R. (Colorado Foods Ltd.) Booth, Robert R. Hill)