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Iflix Eyes Short Form Content C NTENT 2-15 APRIL 2018 www.contentasia.tv l www.contentasiasummit.com Malaysia’s MVTV Singarajah takes top A+E Networks role unveils new digital Banerjee upped as Sabin reshapes Asia team video platform MBits maps global footprint Former Scripps Asia MD, Leena Singarajah, is tak- ing over A+E Networks’ top role in Southeast Asia for homegrown content and Australia from the beginning of June this year. As part of widespread changes in the next few Malaysian digital company, MBits Digital, months, veteran A+E Asia exec Saugato “Shog- has unveiled a new broadcast plat- gy” Banerjee has been promoted to manag- form that promises 60% local Malaysian ing director for North Asia, which covers Ko- content across multiple genres, a “Digi- rea, Japan and China. tal One Belt One Road” initiative with Both report to Edward Sabin, executive streaming platforms across the region, managing director, international. tech innovation and fund-raising oppor- Alan Hodges, currently managing direc- tunities. tor for Asia Pacific, leaves at the end of May Scheduled launch date for the video after 12 years. Hodges outlined his exit plans to platform, MVTV Asia, is June this year. A+E last year. The service will be offered via a set of Deputy managing director, Prem Kamath, apps available on mobile, set-top box is also leaving after four years. Kamath’s and smart TVs. role as strategic advisor runs to October More on page 7 this year, after which the company says he will pursue his entrepreneurial ambi- tions in the digital space. Oversight of A+E Networks’ India Who’s in, out & joint venture has not been disclosed. Singarajah’s last active day as part going where... of the merged Discovery/Scripps op- Digital/social media eration in Singapore was 29 March. She joined Scripps at the end of 2014. platforms tap TV execs Shavkat Berdiev, VP/GM for South- east Asia, will be leading the combined It’s that time of year. Post Chinese New Discovery-Scripps business portfolio in Year. Eyes wide open for new things... Southeast Asia. and finding them. Clearly. Leena Singarajah Online platforms are fishing in a recep- tive TV talent pool. Former 21st Century Fox corporate development director, Dexter Ong, is going to be driving Watt- pad’s Asia push; ESPN’s Southeast Asia Asian TV Awards faces legal action head, Joyee Biswas is headed for a sports role at Facebook in Asia; and Jef activeTV serves writ to recover fees owed Lim, who has exited Sony Pictures Televi- sion (SPT) Networks’ operation in Singa- Singapore-based Asian Television Awards profile Singapore Media Festival (SMF), pore after two years, is heading for a is facing legal action from regional pro- which is backed by Singapore govern- production role at Netflix in Singapore. duction house, activeTV, for non-pay- ment agency, the Info-communications Production veteran, Derek Wong, re- ment of fees related to the production of Media Development Authority (IMDA). turns to the Sony fold in the post H.K. Ang the 2017 Awards held over two nights (30 activeTV founder, Michael McKay, said era. Wong exited SPT Networks at the November & 1 December) last year. last month that the company was “owed end of 2015. An announcement on Ang’s A writ and statement of claim has been a considerable amount of money” and replacement is expected soon. filed and will be served this week. had been assessing all legal options for More on page 4 The annual Awards are part of the high- More on page 9 C NTENTASIA 2-15 APRIL 2018 Page 2. Carter joins HOOQ line up Streamer acquires Originals tag THE CULINARY BOOT CAMP THAT’S ‘HELL ON WHEELS’ factual that fascinates from talent that resonates Carter Singtel-backed streaming platform, HOOQ, has picked up Sony Pictures Television’s light-hearted detective series, Carter, with rights to call the 10-episode series a HOOQ Orig- inal in Asia. The series premieres in Asia on 6 April, with new episodes every Friday. Carter is the second U.S. title for which HOOQ has negotiat- ed an “original” tag. The first was Crackle original, The Oath. The series, starring Jerry O’Connell (Billions) and Sydney Tamiia Poitier (Chicago P.D.), made headlines last year as a Behind the Sony Pictures Television Networks’ straight-to-series commis- scenes of sion for its international channels, including AXN. O’Connell plays Harley Mackay, a detective on an Ameri- the £34 can TV show who returns to his sleepy hometown after a billion public meltdown in Hollywood. There he teams up with no- operation nonsense detective, Sam St Clair. Carter is produced by Amaze Film + Television, written by Garry Campbell (MADtv) and developed with writer John Tinker (Chicago Hope). MIPTV Stand No: P3.C10 @all3media_int KBS picks up new Teletubbies for Korea all3mediainternational.com Korean public broadcaster KBS premieres the new Teletubbies series in May 2018. The deal runs alongside a toys/consum- er products’ licensing agreement with SMG Holdings/Joon International. The Korean agreements follow similar deals signed by DHX Brands for China, where the series is avail- able on iQIYI, Youku and Tencent. 2-15 april 2018 page 2. 2-15 april 2018 page 3. C NTENTASIA 2-15 APRIL 2018 Page 4. From page 1: New roles Asia-Pac 2018 ad revenue pushes $184b China hogs 60% of online ad revenue, MPA says Advertising revenue across Asia Pacific is slightly from 2017 to 2022 (-0.1% CAGR). expected to move close to US$184 billion China’s ad market, by far the largest in this year, up from last year’s US$173 bil- Asia Pacific, also experienced the high- lion, says a new report from Media Part- est growth in 2017 with a 9.9% increase ners Asia (MPA). taking net spend past US$86 billion. This Last year’s 6.1% growth, will be matched was powered by increasingly mobile- by a further 6.2% expansion in 2018, says centric digital platforms as well as a Asia Pacific Advertising Trends 2018, re- buoyant economy. leased about months before MPA’s an- MPA projects net advertising in China nual Asia Pacific Video Operators’ Sum- to expand by 6.9% CAGR from 2017 to mit (APOS) in Bali. The report forecasts net surpass US$120 billion by 2022. Online ad spend after commissions/discounts platforms dominate with a 56% share of Geraldine Bravo, The Story Lab across 14 major markets. China’s ad market in 2017. This slice should No announcements yet on who’s Gains are forecast in almost all markets grow to 68% by 2022, an 11.3% CAGR. replacing iflix’s chief commercial and fi- in 2018, along with ad growth across the Ad growth in India, which MPA labels nancial officer, Anil Jhingan, who left sud- board over the five years to 2022. “a contender for Asia’s most dynamic denly in Feb after five months. Jhingan MPA expects net ad spend in APAC to market”, was weighed down in 2017 by joined the emerging markets streaming total US$226 billion by 2022 (5.5% CAGR the lingering effects of demonetisation platform from Sky in Europe. from 2017). as well as a new goods and services tax. The ad industry’s revolving door involves “Market momentum for Asia Pacific as This disrupted advertiser supply chains, in- the exit of SPT Networks’ media/sponsor- a whole should hold steady over 2018 hibiting marketing activity in the process, ship sales VP, Jacqueline Tok, after a and 2019, but we expect a slight decel- MPA says. couple of years in a March restructure. eration from 2020 as online advertising, Net ad spend consequently grew by Tok is said to be joining A+E Networks in increasingly the main engine of growth 6.9% in 2017 to total US$9 billion, ending Singapore, replacing Charles Less, who across the region, settles into a gentler three successive years of double-digit leaves this month. She was replaced at trajectory in some large ad markets,” says growth. Sony by Avani Bhanchawa, who joined MPA executive director, Vivek Couto. “Nonetheless, India should re-emerge the company in May 2017 after two years Much of digital’s growth will be driven as APAC’s fastest growing ad market with Viacom Asia. Tok’s arrival follows the by China, which should retain more than over the next five years,” MPA says, fore- exit of A+E Networks’ ad sales VP, Dennis 60% of online advertising in Asia Pacific casting a 10.9% CAGR in net ad spend Lim, earlier this year for a role at HBO Asia, over the forecast period. in India from 2017 to total US$15 billion focusing for now on ad sales in Vietnam. “Traditional TV advertising is now in or by 2022. Bridging advertising and content, on the verge of decline in most countries, This pace just eclipses the Philippines, Dentsu Aegis Network’s The Story Lab having peaked at US$54 billion across the Asia’s second-fastest growing major ad has appointed long-time FremantleMe- region in 2017,” Couto adds. market over the next five years with a dia Indonesia exec, Geraldine Bravo, as However, India, Indonesia, the Philip- 10.8% CAGR according to MPA. regional content sales and acquisition pines and Thailand are notable excep- Thailand’s ad market, showing signs of director for Asia Pacific. The role involves tions, “underscoring the ongoing impor- emerging from a prolonged malaise, is working with producers to identify original tance of mass-market broadcast as a on course to grow by an 8% CAGR from premium entertainment formats that platform for reach and awareness in these 2017-22, making it the region’s third fast- The Story Lab can invest in and distribute growth economies,” the report adds.
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