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When You Think Northeast, Think Penn's Northeast

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When You Think Northeast, Think Penn's Northeast ANNU A L R EPO R T 2 0 0 9 - 1 0 When you think Northeast, think Penn’s Northeast ANNU A L R EPO R T 2 0 0 9 - 1 0 Penn’s NortheastMission Statement To facilitate investment of capital and the creation and retention of quality jobs in Northeastern Pennsylvania by: Branding a positive image for the region both internally and externally Reaching a global audience through creative marketing techniques Generating and managing qualified prospect leads in a fair and professional manner Gathering customer-driven regional data and packaging it in a user-friendly format Fostering cooperation, collaboration, and communication between the organization’s partners and stakeholders Penn’s NortheastGoals 3Goal 1 The “brand” or image of the region is positive both externally and internally. 3 Business prospects, real estate professionals, and site selection consultants expressing Goal 2 an interest in the Penn’s Northeast region are professionally and effectively contacted and hosted by the organization and its allies. 3 The level of funding for Penn’s Northeast enables it to pursue vigorously the economic Goal 3 opportunities available for the region. 3 An up-to-date and user-friendly database, containing such information as regional real estate Goal 4 data, meets the needs of prospects, real estate professionals, and site selection consultants. 3 The regional marketing effort led by Penn’s Northeast is effectively reaching a national and Goal 5 international audience. 3 Penn’s Northeast has a cooperative and collaborative relationship with its partners and Goal 6 stakeholders, with an effective system of communication. Message from the President It is with sincere appreciation that we thank our partners, investors, board of directors and stakeholders for your continued commitment and support of Penn’s Northeast. As Chairman and President of this organization, we are privileged to represent this regional partnership that exemplifies the best of our collective assets. With leads increasing and overall economic activity slowly picking up, it appears that the economic recovery is underway. Signs indicate that business is on the upswing and companies are looking for new locations in which to operate. Some fluctuation will continue in the commercial/industrial building markets and job creation may be slower than we’d like, but we are confident the resiliency, creativity and tenacity of our region’s residents and institutions will prevail. However, there are still challenges ahead and we must make the most of all CHUCK LEONarD, Chairman opportunities to best position our region to benefit from the economic recovery in the upcoming fiscal year and beyond. Several years ago, Penn’s Northest partners and stakeholders developed a strategic action plan. It has provided the blueprint for our annual program of work and the various activities and initiatives the organization has pursued. Throughout this document the key goal(s) addressed are referenced. We processed over 60 leads, toured numerous prospects, hosted the PA foreign direct investment delegation and worked in collaboration with local, regional and statewide stakeholders to brand our four county region as a desirable, business friendly location to grow and/or expand businesses. We continue to proactively market our competitive advantages including location, highly skilled and talented workforce, infrastructure, etc. By working in collaboration with our highly talented economic development partners as an agile and virtual team, we are able to respond to clients with the available sites and/or buildings, demographic information and other specifics quickly and in a customer friendly manner. PENNY CANNELLA, President As we look to 2010/2011 and beyond, we are confident that by working together we will continue to provide excellent service and product development. Our regional brand, collective reputation as a prime location, infrastructure and quality of place will help lead us through this long economic downturn. Our members are building the infrastructure that is required and it is important that we stay true to our mission. Without the ongoing financial support of our partners and investors none of this would be possible. We ask for your continued support to keep our region and the mission of this organization moving forward to achieve regional prosperity for our communities, our businesses and our families. ANNU A L R EPO R T 2 0 0 9 - 1 0 1 3Goal 4 When you think Northeast… 3Goal 5 think Penn’s Northeast One of our primary objectives is to come from the manufacturing sector 3 make it easier for a businessperson, site followed by the food sector. Call center Goal 6 selector or broker to accomplish their prospect inquiries increased over 2008- goals and assist them in the process. 09. The source of the leads continues Working in close collaboration with to be varied with the Governor’s Action our partners, Penn’s Northeast has Team (GAT) representing the largest created a customer friendly and efficient percentage of the leads processed. prospecting system that maximizes The percentage of direct calls from sales leads. By serving as a single point businesses to Penn’s Northeast and from of contact we are able to promptly brokers has increased significantly. provide regional information to potential GAT and the Pennsylvania Office of prospects. We help them define their International Business Development needs, identify potential sites, provide (PA OIBD) play a prominent role them with demographic and salary in the attraction of leads to the information, arrange tours of various Commonwealth. Their stature and sites throughout the region and put ability to successfully compete in them in touch with other economic an aggressive global arena is critical to development groups and chambers of our region and the Commonwealth. commerce in the specific areas. We greatly appreciate and value GAT The majority of the leads continue to and PA OIBD. TYPES OF LEADS SOURCE OF LEADS DATA CENTER WATER TREATMENT 2% INTERNET SALES/ SITE SELECTOR 2% DISTRIBUTION OTHER OFFICE 4% 4% 2% 4% PA OFFICE OF DISTRIBUTION INTERNATIONAL BUSINESS GOVERNOR’S 4% DEVELOPMENT ACTION TEAM MANUFACTURING NOT SPECIFIED 12% 5% 31% 36% ALTERNATIVE 5% ENERGY WEDA 14% 11% CALL 16% 21% CENTERS 12% 15% DIRECT MISCELLANEOUS BROKER FOOD MANUFACTURING/ DISTRIBUTION 2 When you think Northeast, think Penn’s Northeast Attracting Foreign Direct Investment 3Goal 1 to Northeast Pennsylvania 3Goal 2 Pennsylvania welcomes foreign direct industry clusters, available real investment and recognizes its positive estate, etc. 3 impact on economic growth and job Penn’s Northeast hosted a delegation of Goal 5 creation. The Commonwealth actively the FDI staff at the newly built Center for pursues foreign direct investment Innovation and Entrepreneurship at the through the PA Office of International East Stroudsburg University Research Business Development (OIBD) and its and Business Park. PA representatives thirteen PA Foreign Direct Investment participating included Angela Foley representatives working in over 24 (Australia, New Zealand), Jason Rose countries. Pennsylvania has 1,400 (Canada), Frédérick Bernard (Canada), foreign companies investing in the Geert Hovens (The Netherlands, Commonwealth making it America’s Denmark, Norway, Sweden, Finland), fastest growing state in international Stefan Peikert (Germany, Austria, business development. Switzerland), Mikel Burzako (Spain, By working with the PA Office of Portugal), Ken Yang (South Korea) and International Business Development Satoshi Takamaya (Japan). The program under the direction of Wilfred included updates on the various new Muskens, we are able to maintain a KOZ designations, industry trends and close partnership with its staff and keep a tour of the new Class A office building the international FDI representatives located within the 11-acre University informed about our region’s workforce, Research Park. SOURCES OF FUNDS 2009-2010 USES OF FUNDS 2009-2010 BENEFITS INVESTORS OPERATIONS MARKETING & PUBLIC RELATIONS 8% 17% 10% STATE GRANT 37% STATE GRANT FOUNDING 12% REVENUE 10% PARTNERS 65% CONTRACT 5% OTHER GRANT REVENUE 35% 1% MISCELLANEOUS INCOME SALARIES ANNU A L R EPO R T 2 0 0 9 - 1 0 3 3Goal 1 Real Estate Marketing 3 Bringing new companies to the Goal 4 AVAILABLE INDUSTRIAL AND OFFICE PROPERTIES IN Penn’s Northeast region means having NORTHEAST PENNSYLVANIA APRIL 2010 3 the available sites and buildings to Goal 5 accommodate a new facility. The region is fortunate to have an ample supply of inventory to market to outside prospects. Keeping these prospects informed on their availability is a key service that Penn’s Northeast prospects expect. In 2009/2010, Penn’s Northeast either created or updated the following marketing materials: n The online real estate database Representing Berwick, Forest City, Hazleton, Honesdale, Pittston, Scranton, Stroudsburg and Wilkes-Barre continues to be populated with www.pennsnortheast.com 1-800-317-1313 available land and buildings as they come on the market. In this fiscal year alone, over one hundred n A 36-page full color brochure and twenty listings have been featuring more than 250 available added. The database is searchable industrial and office buildings. Each by building and land size, type, listing includes a full color image, rail availability and KOZ/KOEZ a brief description and contact designation. The database information. can be accessed by going to www.pennsnortheast.com n The Penn’s Northeast signature and clicking on Real Estate. business park map portfolio was updated and distributed in a gift n Penn’s Northeast populates the package to a select list of brokers, Commonwealth of PA’s SiteSearch consultants and members of website with the same data on the the Governor’s Action Team. A Penn’s Northeast website. It can be CD rom was included and .pdf accessed at www.pasitesearch.com. versions of all maps are available This site is where members of the at www.pennsnortheast.com. The Governor’s Action Team first search bound portfolio booklet contains when looking for property in maps of 29 business parks response to a prospect.
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