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2014 Compendium of Legislative, Regulatory, and Legal Issues Affecting Advertising Report from ANA’S Washington, D.C

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2014 Compendium of Legislative, Regulatory, and Legal Issues Affecting Advertising Report from ANA’S Washington, D.C 2014 Compendium of Legislative, Regulatory, and Legal Issues Affecting Advertising Report from ANA’s Washington, D.C. Office www.ana.net/advocacy 2014 Compendium of Legislative, Regulatory, and Legal Issues Affecting Advertising Report from ANA’s Washington Office Table of Contents Introduction ....................................................................................................................... 3 The Mid-Term Elections ...................................................................................................... 5 Advertising Taxes ............................................................................................................... 6 Congressional Activity ...................................................................................................... 6 Tax Reform: The Senate Proposal .................................................................................. 6 Tax Reform: The House Proposal ................................................................................... 7 IHS Global Insight Study Update ...................................................................................... 8 Product-Specific Proposals .............................................................................................. 8 Privacy and Interest Based Advertising ............................................................................... 10 Digital Advertising Alliance Self-Regulatory Program ......................................................... 10 The Program ............................................................................................................. 10 Mobile Guidelines ...................................................................................................... 10 Congressional Activity .................................................................................................... 11 Maladvertising ........................................................................................................... 11 Geolocation Data ....................................................................................................... 11 State Activity ................................................................................................................ 12 California .................................................................................................................. 12 New York .................................................................................................................. 12 Big Data....................................................................................................................... 12 Federal Trade Commission ............................................................................................. 13 Internet of Things (IOT) ................................................................................................. 13 DAA Compliance Warning .............................................................................................. 13 Data Security ................................................................................................................... 15 Congressional Activity .................................................................................................... 15 State Activity ................................................................................................................ 16 Federal Trade Commission (FTC) .................................................................................... 16 Online Piracy ................................................................................................................... 17 Core Criteria for Effective Digital Advertising Assurance .................................................... 17 Patent Trolls .................................................................................................................... 19 Congressional Activity .................................................................................................... 19 Judicial Activity ............................................................................................................ 20 Coalition Activity ........................................................................................................... 20 Patent Troll Forums ....................................................................................................... 21 ANA Patent Troll White Paper ........................................................................................ 21 ICANN Top Level Domain Expansion .................................................................................. 22 ICANN “Strawman Proposal” ......................................................................................... 22 Name Collisions ............................................................................................................ 23 Domain Name Battles.................................................................................................... 24 Internet Oversight Transition .......................................................................................... 24 GAC Proposal ............................................................................................................... 25 Bot Fraud Issues .............................................................................................................. 26 2014 Compendium of Legislative, Regulatory, and Legal Issues Affecting Advertising 1 Congressional Activity .................................................................................................... 26 ANA Bot Fraud Study .................................................................................................... 26 Food Advertising .............................................................................................................. 28 The Interagency Working Group (IWG) ............................................................................. 28 Children’s Food and Beverage Advertising Initiative .......................................................... 29 Congressional Activity .................................................................................................... 29 International Activity ..................................................................................................... 30 European Union ......................................................................................................... 30 South Africa .............................................................................................................. 31 Mexico ...................................................................................................................... 31 Ecuador .................................................................................................................... 31 Chile ........................................................................................................................ 32 Colombia .................................................................................................................. 32 Turkey ...................................................................................................................... 32 Singapore ................................................................................................................. 32 UN Advertising Report ................................................................................................ 33 Media .......................................................................................................................... 33 First Lady’s “Let’s Move” Campaign................................................................................ 33 Prescription Drug Advertising ............................................................................................ 35 Congressional Activity .................................................................................................... 35 FDA Review of TV Disclosure Rules ................................................................................. 35 New FDA Studies .......................................................................................................... 36 Tobacco Advertising ......................................................................................................... 37 Congressional Activity .................................................................................................... 37 E-Cigarettes.................................................................................................................. 37 Court Activity ................................................................................................................ 38 International Advertising Developments .............................................................................. 40 UN Advertising Report ................................................................................................... 40 Food Marketing Restrictions Internationally ..................................................................... 40 Privacy in the EU .......................................................................................................... 41 Local Choice Legislation ................................................................................................... 43 Anti-Photoshopping Bill .................................................................................................... 44 Judicial Activity ..............................................................................................................
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