2014 Compendium of Legislative, Regulatory, and Legal Issues Affecting Advertising Report from ANA’s Washington, D.C. Office www.ana.net/advocacy 2014 Compendium of Legislative, Regulatory, and Legal Issues Affecting Advertising Report from ANA’s Washington Office Table of Contents Introduction ....................................................................................................................... 3 The Mid-Term Elections ...................................................................................................... 5 Advertising Taxes ............................................................................................................... 6 Congressional Activity ...................................................................................................... 6 Tax Reform: The Senate Proposal .................................................................................. 6 Tax Reform: The House Proposal ................................................................................... 7 IHS Global Insight Study Update ...................................................................................... 8 Product-Specific Proposals .............................................................................................. 8 Privacy and Interest Based Advertising ............................................................................... 10 Digital Advertising Alliance Self-Regulatory Program ......................................................... 10 The Program ............................................................................................................. 10 Mobile Guidelines ...................................................................................................... 10 Congressional Activity .................................................................................................... 11 Maladvertising ........................................................................................................... 11 Geolocation Data ....................................................................................................... 11 State Activity ................................................................................................................ 12 California .................................................................................................................. 12 New York .................................................................................................................. 12 Big Data....................................................................................................................... 12 Federal Trade Commission ............................................................................................. 13 Internet of Things (IOT) ................................................................................................. 13 DAA Compliance Warning .............................................................................................. 13 Data Security ................................................................................................................... 15 Congressional Activity .................................................................................................... 15 State Activity ................................................................................................................ 16 Federal Trade Commission (FTC) .................................................................................... 16 Online Piracy ................................................................................................................... 17 Core Criteria for Effective Digital Advertising Assurance .................................................... 17 Patent Trolls .................................................................................................................... 19 Congressional Activity .................................................................................................... 19 Judicial Activity ............................................................................................................ 20 Coalition Activity ........................................................................................................... 20 Patent Troll Forums ....................................................................................................... 21 ANA Patent Troll White Paper ........................................................................................ 21 ICANN Top Level Domain Expansion .................................................................................. 22 ICANN “Strawman Proposal” ......................................................................................... 22 Name Collisions ............................................................................................................ 23 Domain Name Battles.................................................................................................... 24 Internet Oversight Transition .......................................................................................... 24 GAC Proposal ............................................................................................................... 25 Bot Fraud Issues .............................................................................................................. 26 2014 Compendium of Legislative, Regulatory, and Legal Issues Affecting Advertising 1 Congressional Activity .................................................................................................... 26 ANA Bot Fraud Study .................................................................................................... 26 Food Advertising .............................................................................................................. 28 The Interagency Working Group (IWG) ............................................................................. 28 Children’s Food and Beverage Advertising Initiative .......................................................... 29 Congressional Activity .................................................................................................... 29 International Activity ..................................................................................................... 30 European Union ......................................................................................................... 30 South Africa .............................................................................................................. 31 Mexico ...................................................................................................................... 31 Ecuador .................................................................................................................... 31 Chile ........................................................................................................................ 32 Colombia .................................................................................................................. 32 Turkey ...................................................................................................................... 32 Singapore ................................................................................................................. 32 UN Advertising Report ................................................................................................ 33 Media .......................................................................................................................... 33 First Lady’s “Let’s Move” Campaign................................................................................ 33 Prescription Drug Advertising ............................................................................................ 35 Congressional Activity .................................................................................................... 35 FDA Review of TV Disclosure Rules ................................................................................. 35 New FDA Studies .......................................................................................................... 36 Tobacco Advertising ......................................................................................................... 37 Congressional Activity .................................................................................................... 37 E-Cigarettes.................................................................................................................. 37 Court Activity ................................................................................................................ 38 International Advertising Developments .............................................................................. 40 UN Advertising Report ................................................................................................... 40 Food Marketing Restrictions Internationally ..................................................................... 40 Privacy in the EU .......................................................................................................... 41 Local Choice Legislation ................................................................................................... 43 Anti-Photoshopping Bill .................................................................................................... 44 Judicial Activity ..............................................................................................................