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Writing Samples Writing Samples Thank you for downloading this book. On the next couple of pages you’ll find links to all kinds of writing samples, and if you like what you see there, here I am - at your service. All the best, Simon Carreck Contents Articles: Privacy? What privacy – Part 2 / How to cut the cost of working your long list by phone / A free and open internet … but for how long? Autoresponder sequences: My Debt Help / Horny Goat Weed / Sophos Partners / My Identity Theft Help / AE-3 / Fountain of Youth Report / How to Get a First Blog posts HR: Extreme Interviews / Some thoughts about social media at work / CV’s? Don’t just chuck’em – check’em! / A little social-media-in-the-workplace warning Going to university: Ox blox Goog dox / Helicopter parents / Money matters Not going to university: Taking exams seriously / Two posts about Michael Gove / Apology? What apology? The working world: Sailing on the seven C’s – clues for effective communication / Dressing for success / Elevator pitch 101 Food: French Fries: are they really as French as all that (Parts one and deux) / Early one morning on a Greek beach / Tajine cooking Men’s health: Food for thought on Valentine’s Day / Suicide by soft drink / Five things soft drink fans do not want to hear Procurement: Sometimes suppliers say no / German government IT procurements rules ban foreign surveillance backdoors / Procurement opportunities in the People’s Republic UX design: Card sorting: what exactly is it? / Eye tracking / Wireframes: the whys and wherefores Motorcycles: Think of Steve McQueen … think of Triumph / How to prolong the life of your motorcycle battery / Honda’s newest Fireblade – even hotter and sharper than before? Case studies: Coca Cola / Pepsico International / Boutique eBook extracts: My Cruise Help / My Debt Help / 20 Killer Mind Apps Etcetera - Blog post: Power chords made simple / Book review: “Turning Clicks into Leads through Search Engine Optimisation” / Login instructions: Apprecie system Landing Pages: Super Trader Traits / 3 versions of “Instant Content Creator” / Titan-3 Long pieces - Article series: The evolution of distance learning (from Pitman to puppets) / Article: Why study for an American MBA online? / Book extract: A total lack of doubt / Bonus report: Cruising with your children More technical pieces - Blog post: Precession explained / Brochure: Motorola mesh / Bonus report: Staying safe online On-hold messages: Whitegrove Group / Millennium Baileys / DBR Group Press releases: Book: “Coast to Coast” / Book: “Swearing in Twenty Languages: World Cup Edition” / Survey results: Consult-HR Rewrites: Three versions of “Belgian cheese” / Three versions of “The royal wedding” / Three versions of “Name badge Scripts - Audio course on CD: “Public Speaking” / English language course script extract: “Around the World” / Explainer script: “ABC Dental” / Multimedia course script extract: “NLP” / PowerPoint script: “Report a Trolley” / Promo script: Multimedia training programme / Promo script: “Pouring Pounds” / Review script: “Lynx2 Hearing Aid” / Speech script: “A Future for Nuclear Power?” Short pieces: Ski resorts / Luxury yachts / Better Training materials - Answer booklet extract: Computer training course / Multimedia course text extracts: “Negotiation” and “Risk” Articles Privacy? What privacy? – Part 2 This was for jottr.ai, a very new news curation app which, at the time of writing, is still so new it’s only available for iOS devices … while they’re still working on an Android version. The objective here was to get readers used to the idea that total online privacy no longer exists. (I also wrote Part 1, which is available to read at https://medium.com/jottr-ai/privacy-what-privacy-58bb49953495) How to cut the cost of working your long list by phone This was for nett-sales, a marketing company that bases its strategy on starting conversations between businesses and their prospects. The objective here was to show the difference between old-style telemarketing (which I used to do, but hated) and today’s conversation-starter style of marketing (which I do, and love). A free and open internet … but for how long? This was for perfect-layout, a web design agency. For a while, the internet world was worried that America would not only shut down websites merely suspected of copyright infringement in America, but would also do that around the world – all in the name of protecting us from web piracy. Privacy? What privacy? – Part 2 Not so long ago, we looked into the idea of privacy or, to be more precise the lack of it these days, especially when it comes to the personal information gathered from our online transactions. And, with the recent news that it's possible just for the battery in your cellphone - forget the phone itself - to track you around the internet, it would appear that the concept of online privacy is fast becoming just that: a mere concept. That being said, there are definite advantages to being able to dip in and out of that multi-billion-gigabyte candy box of online content: we recently heard of somebody visiting a website and finding a reference to someone who had been very kind to them some decades previously. He ran a search on the name, found their contact details and sent an email (in Norwegian, thanks to Google Translate) to thank them for their kindness all those years ago. You can't do that with a phone book and a copy of the Yellow Pages. Read that last sentence out loud to a Generation C (for "Connected") and you'll most likely get a response along the lines of "Phone book? Huh?" or "Yellow? Pages? WTF?" - that's progress for you. And yes it is: to anyone in Generation C, an online device is simply another improved, further-reaching form of input/output in addition to the standard-issue vocal cords and ears we're supplied with at birth. And, like young people of any generation you care to name, Generation C are born in a variety of shapes, sizes, colors and amounts of reserve and spontaneity. Those with a certain amount of reserve don't ignore social media (well, it is all about "social", after all) but think before they post, in case whatever they're uploading comes back and bites them later on. And that, for them, is automatic. On the other hand, those with fewer inhibitions like, say, young Carter Reynolds and his ex, Maggie (who we referred to in a previous article) have no qualms whatsoever about famously breaking up and then bickering online. They're happy to bare their souls to whoever follows them, on whatever social medium they choose to use, thereby raising their online profile even higher than it was before thanks to Vine, Instagram, Twitter, YouTube et al. We have seen the future, and it is Carter and Maggie. If they do get back together and breed, Generation C+1 won't be interesting to take time out to watch – even if we do feel that way inclined - because we’re not going to have any choice in the matter. They will be everywhere, virtually speaking. Returning to the present, Carter and Maggie represent the growing tribe of people who don't take privacy for granted in any context - and soon enough they will both be old enough to have their own credit cards, if they aren't already. They'll make online and real-world purchases using those cards without caring in the least how much information is gleaned about them from those transactions (and perhaps the battery levels in their cellphones) because that's how they've grown up. They don't know any different. They've also grown up online and connected, digitally speaking, to anyone in the world who wants to connect - and again, they don't know any different. But for those of us who do know the difference, and have an inkling of what privacy used to be, it's not so easy. In fact, it's downright disturbing: who's got what information about each of us - and what are they doing with it? Perhaps that's why President Obama's campaign platform pledge of the "Most Transparent and Accountable Administration in History" helped him into office. After all, the government of any country now has all kinds of access to all kinds of information about its citizens, and who knows what use it's being put to? On the other hand, transparency does work quite well the other way round, too: back in 2009, the UK government lost more than fifty of its number who were caught out fiddling their expenses, claiming for anything from a 99-cent chocolate Santa Claus to the cleaning of the moat around their ancestral home, which was considerably more expensive. Funding for all of this came, of course, from the public purse and caused national outrage until those fifty-plus decided, in standard UK politicspeak, to "spend more time with their family". So transparency does work both ways: if the data is there, it can definitely be used constructively. For example, the NYC BigApps competition gives contestants access to over 1300 datasets - both public and private - so they can create an app that makes life better for New Yorkers. It's just a question of mining and then using that data appropriately - whether it's listing purchases that shouldn't have been put on expenses, or presenting the most relevant information to those requesting it in the most timely manner. Those of us still concerned about the amount of information collected about us, whether we want to give it out or not, have to face one very important fact: barring an Electro-Magnetic Pulse which would effectively destroy any digital infrastructure anyway, that data collection is never going to stop.
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