Panorama 17 Aug 12

CONTENTS Snippets ZEE intheNews Around ZEE From theMD&CEO’sdesk MANAGING DIRECTOR&CEO PUNIT GOENKA MD andCEO’sdesk

Plaunches acrossHindi GECs.OnZeeCinema, Don2– The bang scoringthebiggest openingamongstallnon-ction AMobile Application inIndia. DIDL’il with a Mastersreturned Dance. DIDalsounveiledtherstofitskind WAP siteand book ofGuinness World Records forthelargest Bollywood common people. Zee TV’s by DIDcreated entering the history Files’ basedonthereal lifespinechilling episodesof Our agshipZee TV, ventured intothehorrorgenre with ‘Fear NClasico Barcelona Vs RealMadrid. Open Big Apple andBestSportsCampaign- Silver forEl Open Big Apple, BestSpecialEvent/Launch -Goldfor The US Arabia’ forwinningtheBestSportsPromo-Gold The US and there was atriplewinfor Ten Sportsteamat‘Promax awards forthemovie Zhakaasfromthe‘PunePressGuild’ - SpeedLimit.Zee Talkies won BestPublicity&Distribution for announcement Afsar BitiyaandfortheBestPublicService O‘PromaxBDA 2012’intwo categories-BestDrama campaign In programming, Zee TV teamwon Silverattheprestigious best scriptedandpresented Investordocuments. Professionals 2010-11VisionAwards’ forbeingoneofthe received Silveratthe‘LeagueofAmericanCommunications best companyintheM&Esector. The Annual Report2010-11 Bradstreet -RoltaCorporateAwards 2011’forbeingthe Rworld InfocomICTAwards’ . We were alsopresented 'Dun& ofthe rstedition the growthcategory ‘Business- We were adjudgedasthebestcompanyinM&Esector, in rewardingThe periodgoneby hasindeedbeenvery forZEE. We launched oursecond Arabic channel ‘Zee Alwan’. This hasindeedbeenaperiodofcelebrations forusatZEE. AMA My bestwishestoallofyouforthefestive season! Samman’. the eldofLiterature, Theatre, MusicandFilmswith‘Gourav ventured intoadifferent spaceby honoringBengaliartistsin Market felicitatingitsmostloved TV stars.ZeeBangla and Telugu thatwere heldforthersttimeinRegional award nightsincluded, ‘ZeeKutumbaAwards’ inKannanda Super StarsfromtheMarathi EntertainmentIndustry. Other the Renuka Shahane, Vipul .D. Shahand Amit Tyagi. We alsohad thatincluded; Dheeraj Kumar,Zee TV’withthehonorable jury our society, atlarge. We celebrated the‘5thGoldAwards by nights, both, honoringtopperformers fromourchannels and The jubilationscontinuedwiththelaunch ofseveral award the top3players sincethebeginningof2012 Kaksparsh. InEnglishentertainment, ZeeCaféhasbeeninto biggest hitofrecent timesinMarathi Cinemawiththemovie Zee Talkies rewrote therulesofBoxOfceby deliveringthe got covered onthefrontpageof Times ofIndia, nationally. showcased asacasestudy onaleadingcrime TV show and andwasUnmai helpedsolveatriplemurder mystery In theregional space, Zee Tamizh's program Solvathellam GRPs, week24amongHindiMovie Channels. premiered catapultingthechannel tothetopslotwith158 Cinema andZee TV. Ournext premier was Agneepath which Installation No. 2303. The movie laterpremiered onboth, Zee collected over 5500likes in7daysandaLifetime Application gathered afancountof11,069membersin12days, it Game madeagreat impact.Before thepremier thisgame ‘Zee GauravAwards’ inMarathi thathonored several ZEE InvestorNewsletter million +viewers entertainment 24/ cont 650 countries channels 1 30 05 69 inents Aug, 2012 1 Vol. 2 7 01 Vol. ZEE Investor Newsletter 12 Aug, 2012 Around ZEE

ZEE WINS BUSINESSWORLD This recognition truly validates the company’s announced the ofcial formation of a nationwide INFOCOM ICT AWARDS 2012 core objective of creating a commercially viable audience research joint body, Broadcast business model that encapsulates the concepts of Audience Research Council (BARC) in associa- Zee Entertainment Enterprises Limited has been Growth, Protability and Innovation. tion with The Indian Broadcasting Foundation adjudged the best company in the Media & (IBF), the Indian Society of Advertisers (ISA) and Entertainment sector as well as the growth As they say, at ZEE Entertainment, growth is deeply Advertising Agencies Association of India (AAAI). category, rst edition of the Businessworld embedded within the DNA of our organization. Infocom ICT awards. Mr. Punit Goenka, Managing Indian Broadcasting Federation (IBF) will have 60 Director & CEO received the award at a glittering PUNIT GOENKA ADDRESSED A per cent stake in the new entity, while ISA and ceremony in New Delhi on March 19, 2012 STANDALONE KEYNOTE AT FICCI AAAI will equally hold the balance 40 per cent. FRAMES 2012 AND INITIATED Besides a comprehensive methodology to 'BARC' FOR THE M&E INDUSTRY The primary objective of BARC is to conduct and evaluate the strength of each media company, commission market research using appropriate including extensive research, the award Punit Goenka delivered a keynote address at research methodologies, to provide accurate, up evaluation process drew on the combined FICCI Frames 2012. Post the standalone to date and relevant ndings relating to broadcast experience of eminent jury who looked at the keynote, Punit was also a part of the panel audiences, including TV ratings. The Board of the past three years of performance while making discussion on the topic 'Maximizing the power of council will have 10 members, 6 members from their choice. Digital Distribution.' the IBF and 2 members each from the ISA and AAAI.

This award has a special signicance for ZEE At the end of the session, Punit along with since it is our 20th anniversary as a Company. members of the panel and IBF, formally

ZEE TV'S 'DANCE INDIA DANCE' BREAKS GUINNESS WORLD RECORD FOR THE LARGEST BOLLYWOOD DANCE!

Mumbai witnessed a euphoric moment when a massive crowd of more than 5000 people along with Dance India Dance mentors and contestants broke the prestigious Guinness World Record for the largest Bollywood Dance!

Nearly 10000 people lled their entries online to rehearse the dance step while thousands more thronged the grounds to be a part of this historical moment even before the doors opened.

Zee TV created a historic moment by breaking the Guinness World Record with the objective to set a new benchmark for Indian television's No 1 dance reality show, Dance India Dance.

With this world record, Zee TV's brand positioning 'Umeed Se Saje Zindagi' resounded strongly with its mission to entertain, educate and inspire its viewers!

02 Vol. ZEE Investor Newsletter 12 Aug, 2012

ZEE ENTERTAINMENT ENTERPRISES LLC LAUNCHED A NEW ARABIC CHANNEL ‘ZEE ALWAN’

Zee Alwan is a unique channel aimed at Arab food and travel among others. A number of Arabic family audiences, including a diverse choice of serials, produced and set in the Arab world, will Arabic serials and hugely popular Indian TV also be aired. To ensure more Arabic avor on serials dubbed in Arabic. This is the rst time that Zee Alwan, there will be Arab female anchors to some of India's most popular television serials present the shows, provide a recap on the earlier are brought to the Middle East in Arabic. The episodes and give hints about the story to unfold. channel taps on growing popularity of Bollywood Other variety entertainment programmes like in the Arab world as well as the strong and cooking, travel, health and beauty will be added historic cultural links between the Arab world and to the channel's daily grid, adding more India, with the Indian family serials set to appeal dimension and avor to the overall content. to Arabic audiences. Zee Alwan will be transmitted from Dubai, with an Zee A am includes dubbed Indian serials and operational ofce in Kingdom of Saudi Arabia. popular shows in the genre of health and tness,

ZEE BANGLA GOURAV SAMMAN 2012

From its humble beginnings to its unmatched popularity, Zee Bangla has moved forward with a singular focus in mind...bringing Bengali culture to the world. The response to Zee Bangla's programs was felt almost instantly, becoming the most popular household name and carving a niche in the hearts and minds of Bengali audiences everywhere.

These are awards designed for the people by the people; honoring the rich culture and tradition of the land and felicitating the evergreen personali- ties from the eld of Literature, Theatre, Music & Films. The evening saw 'Banglar Gourav Samman' presented to Sunil Gangopadhyay (Literature), Rituparno Ghosh (Cinema), Dwijen Mukhopadhyay (Music), Late Badul Sarkar (Theatre), Madhabi Mukherjee (Cinema) by Mr. Punit Goenka; MD & CEO of Zee Entertainment Enterprises Ltd.

Zee Bangla Gourav Samman 2012 has created a new benchmark in the recognition category by introducing Literature for the rst time ever. With a lavish set and unmatched hospitality, Zee Bangla Gourav Samman has raised the bar even higher in the Bengali Television Industry for competition to follow.

03 Vol. ZEE Investor Newsletter 12 Aug, 2012

DID L'IL MASTERS HAS THE BIGGEST OPENING AMONGST ALL NON-FICTION LAUNCHES ACROSS HINDI GEC'S

Having premiered on April 28 with a stupendous opening of 5.8 TVR (as per TAM gures), Zee TV's DID Li'l Masters has emerged as the undisputed winner in the TRP race, beating the launch day ratings of all other non-ction launches including Sony TV's Kaun Banega Crorepati (5.2 TVR), Sony TV's Jhalak Dikhla Ja- 4 (4.1 TVR), Just Dance (3.7 TVR) on Star Plus in the last 1 year.

The handsome ratings of both the seasons of DID L'il Masters prove that it is spectacular talent and not the lure of celebrities that scores on the tube! Following the phenomenal success of the rst season of DID Li'l Masters, Zee TV premiered the second season of the show that established, once and for all, that it is the children of this country who are the real 'Dance ke Baap'! And this season, the L'il Masters have vowed to perform with such unbridled energy, air and amboy- ance that the audience will gulp and say, "yeh badon ke bass ki baat nahin!"

ZEE LAUNCHES TWO HD CHANNELS FOR VIEWERS IN THE UAE exhilarating HD experience of popular TV serials and special shows such as Dance India Dance, Zee TV, the India-based satellite television Zee Rishtey Awards, Zee Cine Awards and a slew channel owned by Zee Entertainment Enterprises of new launches in HD. the rst South Asian Entertainment Network of its kind, announced the launch of two HD Zee Cinema HD is India's rst 24-hour movie channels for its viewers in the UAE through its channel bringing the biggest blockbusters to life strategic partnership with E-Vision on May 2, in High Denition (HD). This channel has different 2012. Zee TV HD and Zee Cinema HD will be movie offerings compared with the Standard offered through the Zee Family HD Package to Denition (SD) version to suit the tastes of HD subscribers on eLife TV. consumers. All the latest movies and the evergreen blockbusters are all available in HD, Every show on Zee TV's HD is shot in HD, so that so viewers will be able to watch even evergreen viewers can view every emotion in every frame blockbusters such as Sholay, Hum Aapake Hain with utmost clarity. Viewers can enjoy an Kaun etc on HD.

04 Vol. ZEE Investor Newsletter 12 Aug, 2012

ZEE in the News

World Screen's, TV Asia Paci c publication – 5th April, 2012

“Against the 17-percent viewership we control, we are able Pickle Entertainment Business to extract almost 25 percent of the advertising pie. Not many Guide - Let us ZEE – 28th people are able to do that” March, 2012 World Screen’s, TV Asia Paci c publication, dated 5th April, 2012 features Chairman’s interview on his expansion plans in US and “We see a lot of new challenges in Indian Media business. advertising brands joining Read More... TV category”

Forbes US Edition, The World's Billionaires, 25th Anniversary Issue – Pickle Entertainment Business 26th March, 2012 Guide features ZEE, MD & CEO, “Vipassana taught me how to maintain equanimity in all Punit Goenka’s interview on situations on life. This has helped me tremendously in ZEE’s entry in OTT (Over-the- business, more so in the tough times” top) category, digitization in India, current economic and Forbes US Edition, The World’s Billionaires, dated 26th March, 2012 features Chairman’s interview on his creation of the worlds’ largest advertising scenario. hollow stone dome –‘Global Vipassana Pagoda’ dedicated to the mediation style he credits with his success.