OF

BRANDSTHE ECONOMIC TIMES AUGUST 30-SEPTEMBER 05, 2017 GREAT Challengers At Work They have done it once, but what now and where next? A peep into the path ahead for some homegrown disruptors. By Amit Bapna hallenger brands ac- he shares. After all, the euphoria force with its play in chips, nam- quire their reputation around the flagship kachha aam keens and extruded snacks (potato and clout by coming up may not be replicated as easily for or cereal based shape-snacks like Cwith a disruptive prod- the other flavours: orange, guava ‘Wheels & Scoops’, Chulbule, Puff uct, price point or mar- and pineapple. Apart from 2-3 new and rings) and enjoys a sizable na- keting strategy that the competi- variants, DS Group is working on tional footprint. Getting Salman tion is too big and/or sluggish to another innovation in this for- Khan as brand ambassador also acknowledge until it’s too late. A Healthy Pulse mat, which it hopes will define the helped gain recognition. Views But after amassing share and In a category where entry cost is category yet again adds Surana, Amit Kumat, MD & CEO, Prataap occasionally becoming the lead- low and loyalties not very high, refusing to divulge more details Snacks, contrary to popular belief, ers themselves, how do they con- to create a `300 crore brand is no at this stage. while the chips segment is the more tinue to remain nimble? For this mean feat. But it’s something that visible, it is also very limited in special issue on ‘Great Brands of DS group’s hard-boiled candy Shine on, Yellow Diamond scope for innovation. The winner, India’, BE looks at some home- brand Pulse achieved within two Indore is both on innovation and growth po- INSIDEBE grown challengers to find if and years of launch. And that, with known for its tential is extruded snacks. Rings how they’ve managed to keep the minimal above-the line spends: mouth-water- for example, in the East became a disruption going . the brand launched its first TV ad ing snacks — ubiquitous product and also one this April. Pulse intends staying Sarafa Bazaar that helped the company establish the course and growing, accord- and Chappan distribution. ing to Shashank Surana, VP - new Dukaan form Now Yellow Diamond hopes to product development, DS Group, vital parts of replicate the ring-success story by “expanding the flavour basket every tourist itinerary. And so, its at a national level. To continue to cover the maximum spectrum Indorian antecedents may have with the disruption agenda, the of consumers, regions and tastes, played a role in Prataap Snacks’ Sequoia-invested company is plan- along with increasing the depth Yellow Diamond betting big on the ning to launch two new brands - and width of the distribution,” organised Indian snack market, premium salty snacks like quinoa ` pegged at over 500 billion. The chips, lentil crackers etc. under the THE TRICK IS ELECTRIC THE SAFETY DANCE brand has become a formidable 7Wonders brand and also foray into Can electric scooter maker Hamam: from herbal skin sweet snacks under the soon to be Okinawa sell a Japanese dream care soap to a martial arts Challengers launched Richfeast brand. to petrol-obsessed Indians? instructor share common On 2 characteristics > Continued on Page 4 XX of single person decision- the twitterindex making, and being free of On XX 3 the pressures faced by MNCs

Entrepreneurs think of The Unplanned disruption, but as they grow, Glory Of Surabhi risk avoidance creeps in How one of India’s most iconic cultural brands became a business success on the back of no marketing strategy whatsoever

On XX4 ILLUSTRATION: ANIRBAN BORA ANIRBAN ILLUSTRATION: “India is a nuclear-capable state that still cannot build roads MADE FOR INDIA 2 that will survive their first monsoon.” THE ECONOMIC TIMES AUGUST 30-SEPTEMBER 05, 2017 — Rama Bijapurkar, Author and marketing consultant The Trick Is Electric Can electric scooter maker Okinawa sell a Japanese dream to petrol-obsessed Indians?

THE SAFETY DANCE BY RAJIV SINGH | DELHI How and why is Hamam The biggest challenge for Jeetender Sharma — lack of awareness about electric scooters among making the leap from being Indians — is turning out to be his biggest busi- ness opportunity. a herbal skin care soap to a The gritty Indian entrepreneur, who spent 18 martial arts instructor among years of his life working in various departments

at Honda Motorcyle and Scooter India, wanted to NAGPAL ASHWANI other things? drive home the cost advantage of electric scoot- ers, apart from their environmental benefits: 20 By Ravi Balakrishnan paise per kilometre as compared to `1.80 for a two-wheeler running on petrol. amam is probably Consequently, last year, Sharma hit the road Hindustan Unilever’s to test ride his electric scooter, covering a stag- best kept secret. gering 25,680 km across Haryana, Rajasthan, an inflection point. With ambitions to become Launched in 1931, with Madhya Pradesh, Uttar Pradesh, an electric vehicle nation by 2030, it’s ripe time a ‘desi’ sounding name and Karnataka for over five months before roll- to take the plunge into the business of electric as opposed to other “Brands are trying ing out his flagship e-scooter Ridge in January scooters. Homegrown auto major Hero, which Hflagships like Lux and to get friendlier than this year. leads with over 65% market share in the electric Lifebuoy, it’s a brand they used to be with The results are there for all to see. With a start- scooter category, too is betting big. It reportedly that many people don’t associate with the real people. Can they ing price tag of `42,000, the Gurgaon-based not only plans to roll out two new electric scoot- MNC, and imagine to be totally indigenous, prepare people to fledgling electric scooter venture Okinawa ers every year, it apparently has heavy invest- a situation that footwear maker Bata is also take on the world is has sold over 2,000 Ridge scooters, mostly in ments in rolling out high-speed scooters. intimately familiar with. And so it doesn’t the question: I think Delhi-NCR and Uttar Pradesh, and has set an Even electric two-wheeler startup Ather seem like a coincidence that HUL is choosing Hamam is trying ambitious target of being among the top two e- Energy, which has Hero Motocorp as one of its in- to restage this ancient brand. We are, after just that.” However, scooter makers in India by 2020. vestors, is planning to sel l around 10,0 0 0 units in all, in an age where products that claim a purpose is also With India’s e-two wheeler Year One after it starts production in strong herbal heritage are en vogue and at a something brands market estimated to double “THE SHIFT TO- early 2018. The IIT Madras-incubated time when Babas rail against MNCs as they merely dabble with. from 24,000 units to 45,000 startup, which has reportedly pumped push a Swadeshi (narrowly defined as their Asked if he believes units this year, Sharma is go- WARDS GREEN in over `100 crore in the development own homegrown brand) agenda. #Go Safe Outside ing on an electric overdrive of the product, is backed by marquee For the bulk of its existence, Hamam has online film. A HUL spokesperson says, the has legs, Bijoor points out that brands typi- to ensure he doesn’t miss the VEHICLES WOULD global investors such as Tiger Global. been a strong regional player. According to plans include a series of self-defence tuto- cally have a mass media message about opportunity. “There is lot of potential for electric HUL, it is the largest skin cleansing brand rials on digital mediums, an outdoor cam- beauty and allure and a different message “The trip was an eye-opener BE QUICK AND ON scooters in the Indian market,” says in Tamil Nadu used by 8 out of 10 households. paign to create safety zones in unsafe spots for niche media like digital. “I wonder if the and rekindled our belief in Abdul Majeed, partner at PwC India. Its other key markets are Karnataka, Kerala via CCTV-enabled billboards and even self brand is talking in a forked tongue as many the pollution-free future of A GRAND SCALE The regulatory regime, he points and Maharashtra. Hamam’s advertising has defence training for school kids. brands do,” he says. What he’d like is some- India,” says the managing IN INDIA” out, is likely to be very favourable by traditionally been strictly boilerplate, fea- Another key change is silambam lessons on thing sustainable, longterm and engrained director of Okinawa.From the state and central government as turing popular tropes of soap marketing like the packs. Nayak explains, in the DNA of the brand, like starry-eyed villagers to curi- there is a concerted push towards elec- happy families and tots enjoying a good wash “It meant a lot of work but Tata Tea and Jaago Re, for ous onlookers with loads of queries, the trip not tric vehicles. It was early last year when Power — ads that could comfortably have run in the we believed even a soap HAMAM’S NEW FILM instance. Ogilvy’s Nayak only helped in changing the perception of people Minister Piyush Goyal proclaimed that ‘India 1970s. Even one of its recent films on Pongal pack must mean some- IS A CLEAN BREAK, admits #Go Safe Outside is about electric vehicles, it also helped Sharma can become the first country of its size to run was stuffed to bursting with such imagery. thing to whoever picks it a very large platform, with a change the design of his scooter. Its light frame 100% of electric vehicles.’ And so the new online film, featuring a up.” HUL intends taking FEATURING A MOTH- positioning bigger than just couldn’t bear the wear and tear of the rough Majeed, however, is quick to add a word of cau- mother right out of the Bournvita school the message to 1.8 crore one execution. He’s candid country roads. Subsequently, the company tion. Infrastructure bottlenecks such as charg- of tough love, taking her daughter to learn households. ER WHO BELIEVES enough to admit that lon- ended up using a much stronger frame, whose ing stations, cost, battery life and durability as martial arts instead of merely chauffeuring Speaking about the rea- gevity will depend entirely weight, claims Sharma, is actually more than well performance will be key challenges. her around to keep her safe, counts as a clean sons for the restaging, the IN TOUGH LOVE on the consumer reaction. that of a Honda Activa. Sharma, for his part, is aware of the daunt- break. Through the course of the film, the HUL spokesperson cites an AND MARTIAL ARTS “We’d love to make it a big With a manufacturing facility in Bhiwadi in ing task. Though in terms of infrastructure, child learns silambam, a martial art native increasingly unsafe world, platform,” he says. Rajasthan, which has a capacity of 1.8 lakh units e-mobility is still a far cry, Indians have gradu- to Tamil Nadu, so that she can, as the brand’s where apart from pollu- TRAINING Considering even a casual in two shifts, Okinawa plans one million vehi- ally begun to warm up to the concept of electric hashtag puts it #Go Safe Outside. tion, heat, dust, and other glance at our newspapers cles over the next few years. The company has vehicles. While the technological superiority of The approach evolved via conversations adverse environmental fac- and TV shows, indicates a opened 40 exclusive stores, and plans to take the the Japanese inspired him to go for an electric with consumers. Says Sukesh Nayak, chief tors, external aggressors are a key source of country that’s quite far from being entirely dealer headcount from 50 now to 500 by 2020. It scooter venture, the leapfrogging nature of the creative officer – Ogilvy West, “As a product, tension. “Hamam’s ambition is to help people Safe Outside (or even Safe Inside), any brand also plans to rope in a brand ambassador and roll Indians prodded him to take a huge leap of faith. it was deeply rooted in skin safety and neem. feel sa fe, so that they live brave. It was a natu- that takes on such a plank has its work cut out a TV commercial soon. “The idea is to convey “I am confident that the shift towards green But what also came out was this need. And so ral step to extend the safety protection by em- out. But if it rings true with the consumers, that Ridge is a complete package of power, speed, vehicles would be quick and on a grand scale in we discussed the possibility and opportunity boldening people through self-defence,” says in even a limited way, maybe it will be the range and cost-effectiveness,” says Sharma. India,” he signs off. to have the product benefit mean something the spokesperson. cue for Hamam to Go Safe Outside of its tra- The Indian market, reckon auto experts, is at [email protected] more to the consumer.” Purpose driven is a good place to be, be- ditional southern stronghold. The brand’s not satisfied merely with an lieves brand consultant Harish Bijoor. [email protected]

SIDETAKE Walmart has a futuristic new weapon in the war on Amazon

Walmart is plotting a floating warehouse that would dispatch products by drone. The retailer has applied for a patent for a warehouse that would dispatch products by drone, taking them straight to customers’ homes reports Bloomberg. The blimp-style machine would fly at heights between 500 feet and 1,000 feet (as much as 305 meters), contain multiple launching bays, and be operated autonomously or by a remote human pilot. The dis- tribution center would cut out the step of sending a product to a delivery location. The patent appli- cation is the latest twist in an increasingly heated war between Walmart, long the nation’s biggest retailer, and e-commerce giant Amazon. Most recently, Walmart has started installing massive online pick-up towers that let customers retrieve products from its Supercenters without consulting workers. Walmart’s online sales were $13.7 billion in 2015, compared with Amazon’s $107 billion. Walmart is still far ahead in terms of overall sales, however. Walmart generated $486 billion in fiscal year 2016, which is more than three times as much as Amazon’s revenue of $136 billion. Source: Business Insider “Great brands are loved by some and hated by GLOCAL BUZZ 3 others because they actually stand for something.” THE ECONOMIC TIMES - Nirmalya Kumar, author and marketing professor AUGUST 30-SEPTEMBER 05, 2017 the twitterindex

The weekly Twitter Advertiser Index lists the brands which have generated most engagement with users on the platform

tweets, @IndianOilcl included a photo of how the marketing division head office in had its entire exterior lit up in colours of the Indian national flag. Other photos were also posted, including the decorations for the special day across some of its petrol stations.

3) @GoogleIndia @GoogleIndia’s commemorated this Independence Day by highlighting the history of India in a tweet that included a slideshow of photos from past Independence Day celebrations. @ GoogleIndia also provided a link where followers were directed to a webpage 1) @Micromax_Mobile: with India’s history, including historical For Independence Day, @Micromax_ in India. To get involved, followers can Mobile asked its followers to download pledge by buying a share pass for `1, a digital tricolor to show their love for which also means they get to reduce their the country. It was apparently the home- travel cost. grown-mobile maker’s attempt to raise awareness about child labour. Children 5) @PaytmMall are usually employed to assemble the lit- @PaytmMall showed its support to tle flags, pins and other patriotic bits and Indian soldiers by urging its followers bobs that are sold on the streets during to contribute and donate to the welfare Independence week. #SaveTheTiranga of soldiers and their families through campaign received highest engagement Paytm Postcard. In this campaign, @ of all Independence Day related brand PaytmMall made it easy for its followers tweets. to do so by providing a QR code to scan in the Paytm app. Scan, pay, send. 2) @IndianOilcl @IndianOilcl celebrated Independence Day by sending out a couple of tweets related to the historic event. In one of its photographs with descriptions of what was happening at the time the photos were taken. Google also launched a #GoogleDoodle that highlighted how colourful the country is.

4) @Olacabs @Olacabs ran a campaign for #IndependenceDayIndia that celebrated the special occasion, and at the same time, tackled the ongoing issues of con- stant traffic congestion and pollution. In #FarakPadtaHai, @Olacabs promoted the use of #OlaShare which would help cut down the congestion and pollution that comes with the high volume of traffic

PRESENTING THE BRAND ENGAGEMENT INDEX AS ON AUGUST 16, 2017

The index looks at the live list of all advertisers on the platform and measures the total number of user engagements with all the tweets that they sent out around the theme of Independence Day. Specifically this is a sum of all the replies, retweets and favourites across all indepndence day related tweets that week. “Whether I am (the) brand ambassador or not, India will BE CLASSIC 34 remain Incredible, and that’s the way it should be.” THE ECONOMIC TIMES AUGUST 30-SEPTEMBER 05, 2017 —Aamir Khan, Actor

(Never) lost in translation Siddharth Kak became comfortable with over the course of the series. But till date he thinks and writes in The Unplanned Glory Of English. So, he used to write the script of all the episodes in English as well. They were then translated into Hindi. When on foreign locations, Shahane would do the trans- ack in 1990, when lations herself since the budget didn’t allow them to take Surabhi was launched too many people along. as a weekly cultural When in India, a gentleman called Feroz Ashraf, who show on was initially hired to count the postcards, would (DD), the word ‘viral’ volunteer to do the translations. “He would do adapta- still stood for a nasty Surabhi tions of the English script, and not just translations. fever. The purpose of He wanted to get the perfect flavour of the language B out there,” says Kak. Ashraf was a teacher and ran an the show was to give NGO that fought for education of Muslim women in the the Indian audience a flavour of every How one of India’s most iconic cultural slums of Mumbai. In 2015, Sudheendra Kulkarni-led part of the country they belong to. As Observer Research Foundation made a documentary anchors, Siddharth Kak and Renuka brands became a business success on on him - Uncle - highlighting his silent revolution. Shahane, point out: “People of our coun- try were proud of India but didn’t know the back of no marketing strategy what for. Surabhi offered them an oppor- tunity to connect deeper with their own whatsoever. By Shephali Bhatt nation. It gave them a reason to be proud of India.” Surabhi had a glorious run on the na- tional channel till 2001 (with a year’s break in 1991). It was the longest running show of that era on Indian Television - one that received both critical as well as commercial acclaim. But there was no marketing strategy behind or view- ership targets driving this. And yet the show fetched millions of postcards from the audience on a weekly basis. In 1993, India Post introduced contest postcards after Surabhi received 14 The audition tale lakh letters in a week. This eventually “I was watching my audition tapes the other got the show an entry into the Limca day - it was so funny,” Shahane recalls. “I had Book of Records. Surabhi managed to to speak in klisht Hindi (using difficult words). have Amul as its title sponsor for nine And I thought I was pretty well-versed in of its ten years on the channel. Not once Hindi but this was too Sanskritised for me,” she recalls. Nevertheless, she learnt the script did the marketer by heart, making use of her good memory ask for viewership NOT ONCE DID - which Kak claims to have leveraged in figures, regional the years to come, by giving her the longer breakup, and so on. AMUL - THE TITLE lines of the script. But when the audition Those were simpler SPONSOR - ASK started, Shahane forgot everything about this times, yes. But some- ‘Brihadeshwar temple’ that she had to speak where, the success of FOR VIEWERSHIP about. this show and how it “There wasn’t a single line I said that confirmed to the script. Yet I kept going transformed Surabhi FIGURES, REGIONAL on with a wide smile on my face. I think that’s what Geeta (Kak’s wife who was into an undisputed conducting the auditions) liked. She loved the fact that I was cheerful and NUMBERS confident through the whole thing.” great brand of India, is a lesson in itself. It makes you believe that hard work and pure intent to serve Surabhi 2.0 good content to the audience are enough: “I don’t think Surabhi is something everything else will fall in place. Here’s you can bring back on TV because that how it fell into place for Surabhi: medium itself is obsolete now,” says Kak. The Surabhi foundation run by When Amul picked Surabhi, Shahane and Kak is at the cusp of trying it was the flavour of India a few things to revive the essence of the Kak was in his early 40s when he got the show in a digital interactive avatar. “We opportunity to create Surabhi. “I would are planning to create physical spaces sit all day with an assistant and call mar- that let you experience the culture with keting personnel to tell them we have the aid of virtual reality. We are also toy- these many seconds available for adver- ing with the idea of creating a space that tising during the show. It was a night- allows you to contemporise the cultural mare. We just about survived,” says creations of the past - another way of in- Kak of Surabhi’s early days. And then Renuka Shahane and teracting with culture, basically.” Siddharth Kak he read about Amul and decided to pitch For Shahane who was all of 24 when Will this version of Surabhi have the to the brand through its agency Ulka’s CHANDA BHARAT she started co-anchoring, Surabhi same faces that brought us the magic the media wing (now Lodestar UM). “I used Verghese Kurien, the founder of Amul. “Our research team parivaar was in front of the screen. We gave her the biggest break. (It was only first time, we ask. “I don’t think so,” says to know Ulka’s Anil Kapoor who intro- The hitch - Dr. Kurien slept at 9 pm every was the country.” were just a par t of that family.” A n initial after she came on the show that she Shahane. “It has to create its own mod- duced me to Shashi (Sinha). He even told night and had never watched a single Kak had a strong research team that fear was they’d run out of subjects. That was offered a role in block- ern identity. It has to make the current me Shashi’s salary so I was convinced he episode! “We showed him a few excerpts included Sunil Shanbag (prominent never happened because of the letters buster Hum Aapke Hain Koun). “People and next generation feel proud of who we is senior enough to handle the job. With from the show during our presentation. theatre artist), Manjul Sinha, Pushkar that came pouring in with suggestions. know my name because of Surabhi. are now, just like Surabhi (original) did the efforts of the agency and a small pre- He saw it, turned around and told his Singh, Arunabh Bhattacharya and a “I knew we had made an impact when, Or they call me Surabhi,” she quips. “I back in the 90s,” she concludes. sentation, we got Amul onboard.” team: ‘Gentlemen, please give them what few more. But as the show picked up, its deep in the forests of the Andaman was no film star and yet I would hear [email protected] To renew the sponsorship in the second they want.’ Surabhi was on a roll for the audience doubled up as research team. Islands on a shoot, a woman picking fire- people wanting to have that ’Surabhi Read the full story online at year, Kak and team had to present to Dr. years that followed,” says Kak. Kak recalls: “We used to say the Surabhi wood pointed at us saying: Surabhi?” wala haircut’. etbrandequity.com Continued from Page 1 >> LEADER BOARD The YouTube Ads Leader Board represents the Top 10 ads on YouTube in India that Challengers At Work resonated most with audiences over the past month (July) and recognises the brands Keeping The Ghadi Ticking that performed best through a combination of popularity and promotion. The Rule of Three 1 1. Amazon India: A husband makes his A check-list for challenger brands to continue challenging Publish Date: 2017-06-26 wife’s dream of having a terrace…okay a Views: 3952188 balcony garden come true. and disrupting 2. Flipkart: Snapping on the heels of Challengers mostly share some common characteristics: an entrepreneur’s hunger to Amazon, the Flipkart kids wonder at win along with single person decision-making, and being free of the pressures faced the secret of the office fashionista. Hint: by most MNCs on margins, profit, shareholder return etc. Possibly why brands like 2 It’s stuff curated from and picked up on Fogg and Ghadi managed to disrupt the way they did. Here are some dos and don’t s The `20,000-crore laundry market was Publish Date: 2017-07-10 Flipkart sales. for the journey. Views: 2239014 jolted a few years back when a lesser- 1. Think: Work on a dual-pronged strategy on an ongoing basis. Even while 3. MuscleBlaze: In this ad against ‘jock known player from Kanpur, Ghadi de- increasing the scale of operations on the last disruption, plan and execute the 3 shaming’, the musclebound characters say tergent (owned by Rohit Surfactants) next level of innovation. Publish Date: 2017-07-10 ‘tum nahin samjoge.’ ‘Tum’ being the vast shook key players like Wheel, Surf, Views: 2021748 number of us who never saw a cheese Rin, Tide and Nirma. It played well on 2. Prioritise: Even though challenger brands have speed and ability to ex- pizza we didn’t like. its strengths of a good product at a great ecute on their side, they also have to sift from a number of ideas before zeroing price, delivered with the line ‘pehle iste- in on the one that they intend bringing to market. 4. Skoda Octavia: Recite the feature list maal karo phir vishwas karo’ that reso- 3. Stay risky: Too often marketers fall into a trap of making me-too products 4 at your own peril, since other car owners nated well with a large consumer-base after one has succeeded. Entrepreneurs think of disruption, but as they grow, Publish Date: 2017-07-13 will apparently get jealous. Neighbours in the keenly contested category. As risk avoidance creeps in. Views: 1194906 envy, owners pride — the return? per market sources, it has been leading (with inputs from: 1. Dr Renuka Kamath, professor, marketing at SP Jain Institute of 5. Samsung Galaxy On Max: A feature with a market share of around 25%. 5 Management, 2. Hamsini Shivakumar, co-founder, Leapfrog Strategy Consulting, video that lists out all the bells and whis- Detergents as a category is already 3. Satbir Singh, founder & chief creative officer, THINKSTR) Publish Date: 2017-07-12 mature with extremely high penetra- Views: 1136750 tles in a new Samsung phone, set to puls- tion. The battle is beyond the pack now Swearing By The Oats to bust a popular myth about the largest ing dubstep. A winning formula? and not within, according to Akashneel The Delhi-based Bagrry’s segment of the breakfast cereals cat- 6. Dove: Mothers aren’t wrong or right; Dasgupta, executive creative director, has been at the helm of egory. “Corn flakes traditionally aren’t a they are just mothers, says Dove. Just ADK Fortune, the creative agency for the creating key sub-catego- very healthy choice: low in fibre, high on 6 a little patronising, we think. Also what brand. Ghadi is now hoping to take the ries like muesli and oats. the glycaemic index and with artificial Publish Date: 2017-07-03 about dads? conversation beyond product delivery While these have been antioxidants,” informs Bagri. Whereas Views: 1035872 and opting for a larger stand through its picked by numerous other their offering has 2x the fibre of regular 7. Durex Jeans: Role reversal with the recently launched platform ‘saare mael brands wanting to buffer corn flakes, and while the product look, 7 woman doing all the pre-coital prepara- Publish Date: 2017-07-24 tion that we saw Bollywood star Ranveer dho daalo’. Elaborates Subroto Pradhan, their portfolio, Baggry’s has continued texture and taste is identical, it is far Views: 1549676 agency head, ADK Fortune, “it talks to innovate. The ‘Oats for India’ range, healthier he claims. In addition, there’s Singh do the last time around. about cleansing in a larger sense: cleans- for instance, where the grain was trans- a foray into the QSR space with ‘Bagrry’s 8. Dettol: A couple of kids make the most ing of the nation, of the society and its formed into staple forms such as atta, Health Cafe’. The family-run business of the monsoon by splashing about in the evils, our own personal regrets and mis- poha, dalia, suji and rava, for easier con- has innovated on packaging as muck. Thankfully, a singing mum and lib- conceptions etc.” On the product front, sumption, shares Aditya Bagri, director, well: cereals in PET jars, a first- 8 eral quantities of Dettol are on standby. there is a big innovation in the pipeline, Bagrry’s India. A recent innovation has ever, perhaps globally. Publish Date: 2017-07-09 we are informed. been ‘Corn F lakes Plus’. Bag rry’s intends [email protected] Views: 681391 9. Kotak 811: A long product demo for an 9 app from Kotak with a laundry list of ser- Publish Date: 2017-07-04 vices and benefits. Views: 347738 10. Amul Ice Cream Factory: A baffling entry that looks like a DD-era documen- tary on how Amul ice creams were made. We guess more people than we’d ever 10 imagined, genuinely want to know how. Publish Date: 2017-06-27 Views: 290872

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