Vol. ZEE Investor Newsletter 12 Aug, 2012 CONTENTS 650 From the MD & CEO’s desk million + viewers Around ZEE ZEE in the News 05 continents Snippets 169 countries A 30 channels 24/7 entertainment PUNIT GOENKA MANAGING DIRECTOR & CEO M Game made a great impact. Before the premier this game gathered a fan count of 11,069 members in 12 days, it MD and CEO’s desk collected over 5500 likes in 7 days and a Lifetime Application Installation No. 2303. The movie later premiered on both, Zee Cinema and Zee TV. Our next premier was Agneepath which A This has indeed been a period of celebrations for us at ZEE. premiered catapulting the channel to the top slot with 158 We launched our second Arabic channel ‘Zee Alwan’. GRPs, week 24 among Hindi Movie Channels. The period gone by has indeed been very rewarding for ZEE. In the regional space, Zee Tamizh's program Solvathellam We were adjudged as the best company in the M&E sector, in Unmai helped solve a triple murder mystery and was the growth category of the rst edition of the ‘Business- showcased as a case study on a leading crime TV show and world Infocom ICT Awards’. We were also presented 'Dun & got covered on the front page of Times of India, nationally. R Bradstreet - Rolta Corporate Awards 2011’ for being the Zee Talkies rewrote the rules of Box Ofce by delivering the best company in the M&E sector. The Annual Report 2010-11 biggest hit of recent times in Marathi Cinema with the movie received Silver at the ‘League of American Communications Kaksparsh. In English entertainment, Zee Café has been into Professionals 2010-11 Vision Awards’ for being one of the the top 3 players since the beginning of 2012 best scripted and presented Investor documents. The jubilations continued with the launch of several award In programming, Zee TV team won Silver at the prestigious nights, honoring top performers both, from our channels and our society, at large. We celebrated the ‘5th Gold Awards by O ‘PromaxBDA 2012’ in two categories - Best Drama campaign for Afsar Bitiya and for the Best Public Service announcement Zee TV’ with the honorable jury that included; Dheeraj Kumar, - Speed Limit. Zee Talkies won Best Publicity & Distribution Renuka Shahane, Vipul .D. Shah and Amit Tyagi. We also had awards for the movie Zhakaas from the ‘Pune Press Guild’ the ‘Zee Gaurav Awards’ in Marathi that honored several and there was a triple win for Ten Sports team at ‘Promax Super Stars from the Marathi Entertainment Industry. Other Arabia’ for winning the Best Sports Promo - Gold for The US award nights included, ‘Zee Kutumba Awards’ in Kannanda Open Big Apple, Best Special Event / Launch - Gold for The US and Telugu that were held for the rst time in the Regional Open Big Apple and Best Sports Campaign - Silver for El Market felicitating its most loved TV stars. Zee Bangla N Clasico Barcelona Vs Real Madrid. ventured into a different space by honoring Bengali artists in the eld of Literature, Theatre, Music and Films with ‘Gourav Our agship Zee TV, ventured into the horror genre with ‘Fear Samman’. Files’ based on the real life spine chilling episodes of common people. Zee TV’s DID created history by entering the My best wishes to all of you for the festive season! book of Guinness World Records for the largest Bollywood Dance. DID also unveiled the rst of its kind WAP site and Mobile Application in India. DID L’il Masters returned with a A bang scoring the biggest opening amongst all non-ction launches across Hindi GECs. On Zee Cinema, Don 2 – The 01 P Vol. ZEE Investor Newsletter 12 Aug, 2012 Around ZEE ZEE WINS BUSINESSWORLD This recognition truly validates the company’s announced the ofcial formation of a nationwide INFOCOM ICT AWARDS 2012 core objective of creating a commercially viable audience research joint body, Broadcast business model that encapsulates the concepts of Audience Research Council (BARC) in associa- Zee Entertainment Enterprises Limited has been Growth, Protability and Innovation. tion with The Indian Broadcasting Foundation adjudged the best company in the Media & (IBF), the Indian Society of Advertisers (ISA) and Entertainment sector as well as the growth As they say, at ZEE Entertainment, growth is deeply Advertising Agencies Association of India (AAAI). category, rst edition of the Businessworld embedded within the DNA of our organization. Infocom ICT awards. Mr. Punit Goenka, Managing Indian Broadcasting Federation (IBF) will have 60 Director & CEO received the award at a glittering PUNIT GOENKA ADDRESSED A per cent stake in the new entity, while ISA and ceremony in New Delhi on March 19, 2012 STANDALONE KEYNOTE AT FICCI AAAI will equally hold the balance 40 per cent. FRAMES 2012 AND INITIATED Besides a comprehensive methodology to 'BARC' FOR THE M&E INDUSTRY The primary objective of BARC is to conduct and evaluate the strength of each media company, commission market research using appropriate including extensive research, the award Punit Goenka delivered a keynote address at research methodologies, to provide accurate, up evaluation process drew on the combined FICCI Frames 2012. Post the standalone to date and relevant ndings relating to broadcast experience of eminent jury who looked at the keynote, Punit was also a part of the panel audiences, including TV ratings. The Board of the past three years of performance while making discussion on the topic 'Maximizing the power of council will have 10 members, 6 members from their choice. Digital Distribution.' the IBF and 2 members each from the ISA and AAAI. This award has a special signicance for ZEE At the end of the session, Punit along with since it is our 20th anniversary as a Company. members of the panel and IBF, formally ZEE TV'S 'DANCE INDIA DANCE' BREAKS GUINNESS WORLD RECORD FOR THE LARGEST BOLLYWOOD DANCE! Mumbai witnessed a euphoric moment when a massive crowd of more than 5000 people along with Dance India Dance mentors and contestants broke the prestigious Guinness World Record for the largest Bollywood Dance! Nearly 10000 people lled their entries online to rehearse the dance step while thousands more thronged the grounds to be a part of this historical moment even before the doors opened. Zee TV created a historic moment by breaking the Guinness World Record with the objective to set a new benchmark for Indian television's No 1 dance reality show, Dance India Dance. With this world record, Zee TV's brand positioning 'Umeed Se Saje Zindagi' resounded strongly with its mission to entertain, educate and inspire its viewers! 02 Vol. ZEE Investor Newsletter 12 Aug, 2012 ZEE ENTERTAINMENT ENTERPRISES LLC LAUNCHED A NEW ARABIC CHANNEL ‘ZEE ALWAN’ Zee Alwan is a unique channel aimed at Arab food and travel among others. A number of Arabic family audiences, including a diverse choice of serials, produced and set in the Arab world, will Arabic serials and hugely popular Indian TV also be aired. To ensure more Arabic avor on serials dubbed in Arabic. This is the rst time that Zee Alwan, there will be Arab female anchors to some of India's most popular television serials present the shows, provide a recap on the earlier are brought to the Middle East in Arabic. The episodes and give hints about the story to unfold. channel taps on growing popularity of Bollywood Other variety entertainment programmes like in the Arab world as well as the strong and cooking, travel, health and beauty will be added historic cultural links between the Arab world and to the channel's daily grid, adding more India, with the Indian family serials set to appeal dimension and avor to the overall content. to Arabic audiences. Zee Alwan will be transmitted from Dubai, with an Zee Aam includes dubbed Indian serials and operational ofce in Kingdom of Saudi Arabia. popular shows in the genre of health and tness, ZEE BANGLA GOURAV SAMMAN 2012 From its humble beginnings to its unmatched popularity, Zee Bangla has moved forward with a singular focus in mind...bringing Bengali culture to the world. The response to Zee Bangla's programs was felt almost instantly, becoming the most popular household name and carving a niche in the hearts and minds of Bengali audiences everywhere. These are awards designed for the people by the people; honoring the rich culture and tradition of the land and felicitating the evergreen personali- ties from the eld of Literature, Theatre, Music & Films. The evening saw 'Banglar Gourav Samman' presented to Sunil Gangopadhyay (Literature), Rituparno Ghosh (Cinema), Dwijen Mukhopadhyay (Music), Late Badul Sarkar (Theatre), Madhabi Mukherjee (Cinema) by Mr. Punit Goenka; MD & CEO of Zee Entertainment Enterprises Ltd. Zee Bangla Gourav Samman 2012 has created a new benchmark in the recognition category by introducing Literature for the rst time ever. With a lavish set and unmatched hospitality, Zee Bangla Gourav Samman has raised the bar even higher in the Bengali Television Industry for competition to follow. 03 Vol. ZEE Investor Newsletter 12 Aug, 2012 DID L'IL MASTERS HAS THE BIGGEST OPENING AMONGST ALL NON-FICTION LAUNCHES ACROSS HINDI GEC'S Having premiered on April 28 with a stupendous opening of 5.8 TVR (as per TAM gures), Zee TV's DID Li'l Masters has emerged as the undisputed winner in the TRP race, beating the launch day ratings of all other non-ction launches including Sony TV's Kaun Banega Crorepati (5.2 TVR), Sony TV's Jhalak Dikhla Ja- 4 (4.1 TVR), Just Dance (3.7 TVR) on Star Plus in the last 1 year. The handsome ratings of both the seasons of DID L'il Masters prove that it is spectacular talent and not the lure