Do not throw on the public domain. Belgium Design Studio Job Are Older Than Jesus Big Consoles Lifestyle Neighbourhood Life Neighbourhood Techno Techno Techno +Global Style Culture Culture volume 02 — issue 06 —issue 02 volume Boy Guards Fashion Fashion + The Bling Special Mason’s Apprentice WWW.ESSENTIEL.BE
MATHIAS SCHOENAERTS PHOTOGRAPHED BY MICHEL DE WINDT you.automatic you.automatic 6 EDITOR’S LETTER THE FIRSTS
The Word Magazine Is ‘US’ is a word that gets used a great deal in The Word offi ces – as in “I think Nicholas Lewis you’ll like her – she’s very ‘us’ ”. We’ve never sat down and defi ned what US Benoît Berben really signifi es, but I guess it’s understood that we’re talking about someone with a creative, interestingly skewed vision, a risk taker, an arguer, someone on the Editor-in-chief move, hungry for experiences. The baseline for US, however, is something that Hettie Judah we sometimes refer to as a new internationalism: not the international vision that comes from being a business traveller, rather it's a worldview that seems to come Design hand in hand with an interesting, mixed up heritage. Face to Face + pleaseletmedesign Asking The Word team to think about heritage, then, was always going to produce a fair few surprises. Thinking about heritage tourism, we ended up Photography/Illustration looking at the way the music industry simultaneously cannibalises its own infl u- Benoît Banisse ences, then attempts to resurrect crumbly old cult bands and push them back Jean Biche onto the touring circuit. And we took a daytrip down to Charleroi, and looked Ulrike Biets into the bleak roots of the city’s even bleaker present. Pierre-Philippe Duchâtelet Sarah Eechaut Heritage can be as much of a burden as it is a blessing – particularly if you grow Vincent Fournier up in the shadow of the family business. We talked with a group of entrepreneurs Sarah Michielsen about how they balanced the weight of expectation against their desire to strike Opération Panda out on their own, and asked whether having a background in the business really Yassin Serghini gives you a head start? Guy Van Laere Much as some of us may want to forget about our roots, the one part of our heritage Writers we can never escape is the physical manifestation of it that stares back at us from Alex Deforce the mirror every morning. After years spent trying to chart the diaspora back along Rozan Jongstra our own faces, it’s been interesting to get an insight into the various international Hettie Judah ancestors that lent features to some other very distinctive faces around us. Nicholas Lewis Yves van Kerkhove There’s nothing like a baptism by fi re – my fi rst issue as editor in chief is also the Randa Wazen fi rst issue where we’ve experimented with taking the magazine monthly. My rookie errors have all been committed precisely when the rest of the team has been slam- Thank Yous ming hard up against our tightest ever deadlines. Not ideal – sorry guys! I’ve prob- Veerle Frissen ably had to lean on Nicholas through the transition period rather more than he Melisande McBurnie expected, but I’m hoping that this month has set the form for us working as a really Irena Petkovic good team in the future. As I said to him when we fi rst talked about me taking over Virginie Van de Casteele as editor – I’m not interested in a dictatorship. The Word is defi nitely ‘us’.
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The Word is published six times a year by JamPublishing, 107 Rue Général Henry Straat 1040 Brussels Belgium. Reproduction, in whole or in part, without prior permission is strictly prohibited. All information is correct up to the time of going to press. The publishers cannot be held liable for any changes in this respect after this date. STORES: STEENHOUWERSVEST 61 & 65, 2000 ANTWERP | RUE ANTOINE DANSAERTSTRAAT 42, 1000 BRUSSELS 8 THE HERITAGE ISSUE THE CONTENTS
01. The Firsts 04. Fashion
The Cover The Heritage Issue p01 The Fashion Word Becoming us p56 Ad Essentiel p02 Ad Swatch p04 Editor's Letter Volume 2 – N° o6 p06 05. The Bling Special Ad Filippa K p07 The Contents You're looking at it p08 Ad Kenzo Parfums p66 Ad Burberry p09The Cover The Bling Special p67 The Contributors It's a Word's world p10 The Way Adorning men p68 Ad Bell & Ross p11 The Flash Watchmen p72 The Diary Post-its p12 The Encounter Show me the gold p74 The Diary Belgium p13 The Special Showst… All mine when she shines p76 Ad Symfonieorkest Vlaanderen p15 Ad The Word Magazine p79 The Diary Belgium + United Kingdom p16 The Diary France + Holland p18 Ad ING p19 06. Design The Diary Concert picks & other things to do p20 Ad Cameleon p21 The History A matter of life and death p80
02. Belgium 07. Culture
The Heritage Papers Title page p22 The Shelf Shelf life p84 The Heritage Papers The mix to drop p23 The Pencil The lost art p86 The Heritage Papers Rewind, play, revive p24 The Talent Tivoli gardens p88 The Heritage Papers Old school kicks p25 The Voyage Far east p92 The Heritage Papers Serious baggage + Impressive specs p26 Ad De Greef p27 The Guide My guide to superstition p28 08. The Lasts Ad Hoet Design Store p29 The Stockists Stockists p95 The Round Up Advertisers p96 03. Lifestyle What's Next The Morning After Issue p98 Ad Ristorante Bocconi p99 The Business Business genetics p30 Ad Rado p100 The Institution Drop a coin in the slot p34 The Local How Belgium beat the dancefl oor… p36 The Face Off My other car's a Golf p38 The Trace 2000 years of modern p40 The Word On Heritage in my face p42 The Other Word On Console nation p44 The Trip What is left of industry p48 The Showstoppers Back in the day p52 Ad Delvaux p55 !41!$1183'$!$ 3".,