WFRMar2015#PAGES:Layout 1 07/04/2015 19:43 Page 98 WORLD FRANCHISE REVIEW Playboy Club Gold-standard

98 Premium Brand

Playboy – a truly world-famous heritage lifestyle Japan, Singapore, the UK and Germany. Each brand. The Playboy bunny logo adorns garments, venue is supported with access to Playboy’s vast venues, publications, merchandise... the brand’s promotional resources, including Playboy TV, legions of aficionados even adorn their own bodies Playboy Online, Playboy Magazine and other with tattoos. Attractive to both men and women, Playboy controlled media. Playboy evokes a high-end, best of the best, boutique image which promises immersion in the Playboy is seeking experienced hospitality “good life”. operators with proven track records and passion for high standards in food and beverage. “Our This image is reflected in Playboy Clubs, partners are well-funded, well-connected and integrated entertainment venues that provide well-travelled,” says the company. “They know PLAYBOY CLUB rejuvenation, fun and entertainment in a vibrantly the values of belonging to an exclusive gathering pleasure-driven environment. Patrons come to and understand and respect the finer things in life. experience the aspirational lifestyle, including Supply chain expertise and an established local attendance of Playboy’s world-famous mansion vendor network will facilitate the development of High-end entertainment parties and other Playmate-related events. the business and a history of brand development and concept positioning are vital.” venues supported by The company explains: “The heritage and the aspirational lifestyle expectations of the Playboy Given the exclusivity of the Playboy Club concept, a world-famous brand brand create a level of sophistication and class franchise partners are expected to establish one to that attracts the right clientele. Playboy Clubs two locations depending on the size of their are unique fantasy retreats where the rules don’t market. Playboy will support partners by change, but the experiences do.” leveraging the company’s experience and Country of Origin relationships with world renowned operations USA The brand has established 30 high-end locations and design partners to aid in project development, across the USA and has extended into select as well as provide marketing and promotional Target Markets international markets including Lebanon, India, support and the use of a gold-standard brand. Russian Federation, Ukraine, Kazakhstan, Belarus, Georgia, Azerbaijan, Uzbekistan, Tajikistan, Kyrgyzstan, Estonia, Latvia, Lithuania, Moldova, Armenia, Turkmenistan

For more details please contact: [email protected]