‘,’ ‘Jurassic World’ Come Together in Custom Spot

06.18.2018

Robot Chicken and Jurassic World: Fallen Kingdom have come together in a custom spot where dinosaurs are transported into the world of .

Universal Pictures partnered with to drive buzz for the movie, which premieres June 22.

The promo features Robot Chicken-style newscasters reporting live from Isla Nublar. Â Jurassic World has exploded from a volcanic eruption, and dinosaurs are making their way to the mainland. Panic erupts as they interrupt the regularly scheduled programming in the studio.

The spot fits within the pop culture inherent to Robot Chicken, and the fun of the Jurassic franchise come to life in the 60-second piece. It debuted on Adult Swim's on-air, will be distributed on Adult Swim's social media handles, and optimized to connect with the network's fans and Universal Studio's target audience.

The promo was produced by , the production crew behind Adult Swim's Robot Chicken. The Adult Swim creative team and Turner Ignite's Content Partnerships team worked with Universal Pictures on the development of the piece and campaign.

CREDITS

Annah Zafrani, SVP, Integrated Marketing, Universal Pictures

Beth Rehn, Director, Integrated Marketing, Universal Pictures

Robot Chicken Show Creators: & Matt Senreich, Stoopid Buddy Studios

Robot Chicken Writers: Tom Sheppard & Matt Senreich, Stoopid Buddy Studios

Robot Chicken Producer: Whitney Loveall, Stoopid Buddy Studios

VP, Production, Adult Swim: Chris Hartley

Sr. Creative Director, Adult Swim: Gill Austin

Partnership Marketing Manager, Adult Swim: Shannon McKnight

SVP, Content Partnerships, Turner Ignite: Jenn Cohen

VP, Content Partnerships, Turner Ignite: Melisa Blatt

Director, Content Partnerships, Turner Ignite: Elizabeth Corsini

Coordinator, Content Partnerships, Turner Ignite: Roxy Barghahn