Canadian Retailing Forum the Canadian Marketplace: Preparing for Target, Redefining Business As Usual September 18-19 | Toronto, Canada

Canadian Retailing Forum The Canadian Marketplace: Preparing for Target, Redefining Business As Usual September 18-19 | Toronto, Canada

Target Costco Walmart Canada Loblaw Shoppers Drug Mart Canadian Tire Metro Sobeys

Schedule at a Glance: Canadian suppliers—and the retailers they call on—can September 18 leverage forward-looking retail insight to capture the next NEW Market Leaders: Costco, Loblaw, phase of growth in Canada. Canadian Tire, and Shoppers Drug Mart (8a-5p) Kantar Retail presents our newest thinking and famously September 19 accurate forecasting in a customized program. NEW Walmart Canada: Powering Ahead (8a-12p) NEW Target In Focus (1p-5p) Canadian Retail is transforming: Logistics: Sheraton Parkway Toronto North Hotel Slower Economic Growth has retailers are adjusting remodels and & Suites expansion plans to match expected realities. 600 Highway 7 East Competitive Pressure to Find and Capture the New Canadian Richmond Hill, ON L4B1B2 Consumer –and serve their evolving demands—lead retailers are (P): (905) 881-2121 advancing their shopper insights capabilities, introducing new store prototypes, and refining their value and convenience propositions. More Information & Registration Digital Shopper Engagement continues to take-off, with mobile devices Call +1.617.588.4100 becoming the arbitrator for the store. Email CustomerService@ Ecommerce Investments are being made by players across the market kantarretailiq.com to assert their position – from Shoppers Drug Mart to Walmart Canada. Web KantarRetailiQ.com/Events Vendor participation in this channel is still evolving as retailers try to Full Day Rate: USD 1650 re-establish old business processes in a new area of revenue. Half-Day Rate: USD 895 Foreign Retailers – particularly Target – are preparing to enter Canada, causing local contenders to re-fortify their positions in the market. Only Multi-day/multi-seat rates available. months until opening, how well is this new contender positioned? Group Discounts Available.

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Specific, Relevant, Actionable Insight / Worldclass Speakers / © 2012 Kantar Retail / Sep 12 Kantar Retail / Thought Leadership Grounded In Fact © 2012 Kantar Retail / May 12 Canadian Retailing Forum The Canadian Marketplace: Preparing for Target, Redefining Business As Usual September 18-19 | Toronto, Canada

September 18 / NEW Market Leaders: Costco, Loblaw, Canadian Tire, and Shoppers Drug Mart (8a-5p)

This interactive session examines Canada’s evolving landscape by dissecting the increasingly fragmented marketplace in different slices—including economic, format, audience target, and media communication. Kantar Retail then leads a lively discussion as to how Canada’s best-in-class operators are distinctly positioning themselves to serve their customers in this environment:

Shoppers Drug Mart’s quest for beauty, convenience—and margins--has driven initiatives to optimize its promotional programs: what digital tools are the retailer under-leveraging, and how can you defend against its encroaching private brands? Canadian Tire has asserted its position in Living and pivoted expansion to Sport Chek. It is exposed to Target Canada’s entry, particularly in living categories—we will map out how it is shifting its portfolio to sports and fitness while reinforcing its strength in auto and home products. The need to re-brand again is coming due: in what ways will this re-definition impact how vendors interact with this complex company? Costco faces new competitive pressures, making the affirmation of its member proposition critical: which new approaches will you and your customer use to entice members and assert your value propositions? Loblaw is fighting to hold market share—it is particularly feeling the heat from Walmart Canada’s expanding Supercentres while still waiting to see what impact Target will have on its home and apparel business. Other grocers and mass merchandisers have successfully defended against Walmart internationally: How have they done it? And…what impact will its position have on team resource allocations? The Rise of the Electronic Coupon . The move into this type of loyalty card is a broader move that has gained momentum in the past year. Metro, Canadian Tire, and Sobeys have all made moves into loyalty systems that are less about points than coupons: What will change in the ways promotions are managed and driven? The Dawn of Multi-Channel. Ecommerce has stalled more than once in Canada, despite it being a remarkably ‘connected’ country: What is different this time and how are retailers driving this change?

September 19 / NEW Walmart Canada: Powering Ahead (8a-12p)

This year is set to be Walmart Canada’s biggest growth year to date. Plans to open or upgrade more than 70 stores in 2012 only further its position in the market as a dominate grocer and health & wellness player. At the same time, it is getting more aggressive on price and cost efficiencies, while advancing its shopper insights and ecommerce capabilities. To align with this massive growth opportunity, it’s crucial that vendors have strategies and tactics in place geared to Walmart Canada’s near and long-term positioning:

Consider the merchandising tactics underway, as the retailer further drives the productivity loop Identify how the retailer frames its shopper insight discussions to ensure that what you bring to the table aligns with and elevates the conversation Examine what @WalmartLabs is constructing in terms of mobile and social commerce capabilities, and how this is set to transform shoppers’ interactions in the Supercentre and online Anticipate how the Supercentre will evolve, particularly as Walmart Canada moves into more urban markets and assess how its multi-channel and smaller store presence is set to develop—and what the implications will be for your items

© 2012 Kantar Retail / Sep 12 Kantar Retail Events / Thought Leadership Grounded In Fact Canadian Retailing Forum The Canadian Marketplace: Preparing for Target, Redefining Business As Usual September 18-19 | Toronto, Canada

September 19 / NEW Target In Focus (1p-5p) About Kantar Retail Kantar Retail (www.kantarretail.com) is the Target’s launch in Canada is only months away, and the anticipation world’s leading shopper and retail insights and for the “Expect More. Pay Less,” upscale discounter is accelerating. consulting business and is part of the Kantar With over 100 stores expected to open throughout much of group of WPP. The company works with leading 2013, Target Canada promises to change the mass landscape branded manufacturers and retailers to help them substantially, even with its competitors gearing up. Importantly, transform the purchase behaviour of consumers, suppliers need to understand Target’s marketing, merchandising, shoppers and retailers through the use of retail and operations fundamentals as they plan their collaboration insights, consulting, analytics and organizational strategies. Join Leon Nicholas, SVP of Kantar Retail’s Mass development services. Kantar Retail tracks channel research, as he guides suppliers through the essentials and forecasts over 1000 retailers globally, has and nuances of Target’s go-to-market approach: purchase data on over 200m shoppers and among its market-leading reports are the annual How does the role of marketing at Target impact its store PoweRanking survey (USA and China), and strategies? Industry Shopper Study Across Retailers. Kantar How does Target balance its category portfolio to achieve Retail works with over 400 clients and has 20 multiple financial goals simultaneously? offices in 15 markets around the globe. How do suppliers align with Target in joint business planning, and what are some best practice examples? What can we expect when Target launches in Canada?

Session fee includes continental breakfast and lunch each day and hard copies of relevant Kantar Retail training outlines. Cancellations received in writing 10 days before the program will qualify for a credit on a future Kantar Retail program. Substitutions must be communicated and are allowed at any time. Kantar Retail is unable to issue refunds for cancellations. If, due to travel restrictions, security issues or other business reasons, Kantar Retail determines that it is not preferable to deliver its traditional classroom programs (such as Workshops and Forums), Kantar Retail reserves the right to substitute comparable, alternative learning systems (such as interactive Webcasts) in their place. Content Speakers and topics subject to change. Kantar Retail specifically disclaims any liability for the editorial content of the presentations made by non-Kantar Retail speakers, which wholly originates with the speakers. The analysis and conclusions presented by Kantar Retail represent the opinions of the company. The views expressed do not necessarily reflect those of the retailers under discussion, nor are they endorsed or otherwise supported by the management of those retailers. Sessions may be taped by Kantar Retail for internal training purposes.