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MARKETERS AND RETAILERS

Fuel Marketers and Retailers

Why Alternative ? Alternative fuels are growing in use in indication of your commitment to the

California to meet the Governor’s state environment. goals.1 In 2014, there were over 40,000 The state’s commitment to alternative in the San fuel includes several federal and state

Diego region alone. Further, there are laws2 and policies3 that signal for the over 3,750 fueling stations in California increase in alternative fuel use (below). Helpful Resources for Fuel Retailers: that offer alternative fueling options. The California Energy Commission Alternative fuels include offers grant opportunities to fund the (B20), compressed (CNG), development of a variety of (), electricity, , alternative fuel infrastructure. Visit http://www.energy.ca.gov/drive/fundi and . They serve as ng/ to stay up-to-date with their more cost-effective and cleaner- activity. burning options to conventional diesel or fuel. They also Learn more about alternative fuels at perform just as well as any the Department of Energy’s Alternative Fuel Data Center (AFDC): conventional . http://www.afdc.energy.gov/.

Installing alternative fuel infrastructure may not only increase the throughput of your fueling

station, but it can be an outward

1Governor Brown Inaugural Address (2015) 2AB 32 (Global Warming Solutions Act, 2006) Fuel Marketers and Retailers 1 3Low Carbon Fuel Standard (2007)

FUEL MARKETERS AND RETAILERS

Biodiesel Electricity E85 To market and sell biodiesel, obtaining To host an (EV) Before installing E85 infrastructure BQ-9000 accreditation is the best way charging station at your site, consider consider the following: to show your product is maintained at the following: • How much E85 are other stations the industry standard, ASTM D6751. It also helps promote public awareness • Availability of power – Can the selling? and acceptance of biodiesel. Learn site’s electrical panel support the • Can you access low-cost E85 sold more about the accreditation at addition of electric vehicle by a regional blender? http://www.bq-9000.org. charging stations (EVCS)? If not, is • Do you have a mid-grade tank or As a biodiesel retailer, remember these it easy to upgrade? Is it close to a extra regular unleaded tank that key points: transformer if new service is can be converted? needed? • What is the estimated throughput • Biodiesel blends will work in any • Constructability – How far are the for the E85 station? without the need for potential EVCS spots from the • What incentives are available for modifications. electrical panel? Does the site the installation? • B20 provides similar horsepower, require extensive trenching? • Are gasoline or diesel sales are torque, and mileage as diesel. Construction costs increase when low? E85 may be a better selling significant trenching is required. item. The Department of Energy has • Environmental protection – Will The AFDC has created a case study developed Handling and Use the EVCS cause environmental highlighting the business case for Guidelines for Biodiesel that is found impacts to the site? selling E85: here: http://biodiesel.org/docs/default- • Accessibility – Will all EV drivers http://www.afdc.energy.gov/pdfs/41 source/using-hotline/nrel-handling- 590.pdf. and-use.pdf. be able to access the charging station safely? • Payment – Will you require a fee Visit http://www.ethanolretailer.com to for EV drivers to access the download Point of Purchase materials like curbside signs (example above) and charging station? nozzle talkers, as well as learn more • Partners – Hosts may choose to about how to market E85 at your site. own, operate, and maintain the charging stations, or partner with an electric vehicle service provider (EVSP) who will maintain and operate the stations on the host’s behalf.

More details about being an EVCS host can be found in the Clean Cities Guide: http://www.afdc.energy.gov/pdfs/512

27.pdf

Fuel Marketers and Retailers 2

FUEL MARKETERS AND RETAILERS

Hydrogen Natural Gas Propane Hydrogen fueling can typically be When planning to open a CNG added to an existing gas or natural gas station, consider the following Autogas fueling station. Hydrogen fueling points: equipment includes a dispenser, Before adding propane autogas to • Will you own the station? storage tubes, and a compressor. The your retail fuel site, consider the following are basic guidelines for • What type of fuel delivery following tips: adding hydrogen to your station: service will you offer: time-fill, • Aboveground propane autogas fast-fill, or a combination? tanks must be separated by at least • Determine your eligibility – Visit the • Who will maintain and operate 15 feet from tanks that dispense Alternative Fuel Data Center to the station? liquid or gaseous motor fuels. ensure that your space can • Who can access the station • Market the availability of propane accommodate the infrastructure: (public or private)? autogas by using the tools found http://www.afdc.energy.gov/fuels/hy • How will the station be paid for, here: drogen_infrastructure.html and how will fuel be charged? http://www.propanemarc.com/Prod • Confirm location –To increase the uctDetails.asp?ProductCode=4511. potential for additional or All of this is addressed in NGV • Learn basic information about supplemental grant funding, confirm America’s guide on CNG station propane autogas as well as a that your proposed station location is business models: discussion about the barriers to within a region that has been http://www.ngvamerica.org/stations/c ng-station-business-models. greater propane autogas adoption prioritized by the California Road Map and solutions to overcome them found here: here: http://www.cafcp.org/carsandbuses/c http://www.propanemarc.com/Prod aroadmap uctDetails.asp?ProductCode=4725. • Partner with a company – That is • Ensure you know how to safely use experienced with proper building and and maintain propane autogas operation of hydrogen stations equipment: • Read more about hydrogen – Before http://www.propanecouncil.org/safe installing hydrogen infrastructure, ty-minute/. make sure you understand the basics: http://cafcp.org/stations/howitworks

Fuel Marketers and Retailers 3