East Tennessee State University Digital Commons @ East Tennessee State University Electronic Theses and Dissertations Student Works 12-2007 Gaining Attention and Encouraging a Response: My Criteria for Successful Graphic Design. Kerry Scott eJ nkins East Tennessee State University Follow this and additional works at: https://dc.etsu.edu/etd Part of the Graphic Design Commons Recommended Citation Jenkins, Kerry Scott, "Gaining Attention and Encouraging a Response: My Criteria for Successful Graphic Design." (2007). Electronic Theses and Dissertations. Paper 2068. https://dc.etsu.edu/etd/2068 This Thesis - Open Access is brought to you for free and open access by the Student Works at Digital Commons @ East Tennessee State University. It has been accepted for inclusion in Electronic Theses and Dissertations by an authorized administrator of Digital Commons @ East Tennessee State University. For more information, please contact
[email protected]. Gaining Attention and Encouraging a Response: My Criteria for Successful Graphic Design A thesis presented to the faculty of the Department of Art & Design East Tennessee State University In partial fulfillment of the requirements for the degree Master of Fine Arts in Graphic Design by Kerry Scott Jenkins December 2006 M. Wayne Dyer, Chair David B. Dixon Catherine A. Murray Keywords: Graphic Design, Typography, Publication Design, Illustration Abstract Gaining Attention and Encouraging a Response: My Criteria for Successful Graphic Design by Kerry Scott Jenkins As a graphic designer, my goal is to clearly express my clients’ message to their intended audience. Based on the diversity of my clients and their products and services, finding a consistent style in my projects might be difficult, although there are usually some typical traits.