MEGA Ekaterinburg Ekaterinburg, Russia A naturally
high footfall 17 MLN VISITORS ANNUALLY
One of the most popular shopping destinations in the Urals. whilst MEGA Ekaterinburg is being remodelled to become the Ekaterinburg is surrounded by several major satellite cities in a strongest family destination. Catering for every age, gender highly developed industrial region that is 1.5 times above average and budget, we’re set to become the most sought after meeting on the Russian purchasing power index. The reachable population place for the whole region to shop, socialize and spend more already delivers over 17 million visitors annually to the centre, time together.
Lys’va
Verkhnyaya Salda
Nizhniy Tagil
Alapaevsk
Nev’yansk
Kirovgrad Resh Artyemozskiy
Novoural’sk
Asbest Sredneural’sk Verkhnyaya Pyshma Pervoural’sk Sukhoy Log Beryezovskiy
Revda Zarechnyy Bogdanovich
Krasnoufimsk
Sysert’ Polevskoy Catchment Areas People Distance Kemensk-Ural’skiy ● Primary 458,820 < 10 km
● Secondary 1,330,150 10–20 km
● Tertiary 1,765,570 20–184 km
Total area: 3,554,540 Snezhinsk 59 14 Verkhniy Ufaley 31% CUSTOMERS COME BY CAR BUS ROUTES FAMILIES HAVE KIDS UNDER 16
Ozyersk Kyshtyn A region with Loyal customers strong potential MEGA Ekaterinburg is located in the western outskirts of Sverdlovsk. MEGA is loved by families, lifestyle and experienced guests alike city.
The Sverdlovsk region The city of Ekaterinburg
The Sverdlovsk region is part of the Russian Federation and the Ekaterinburg is the main administrative, industrial, cultural, Ural Federal District. Straddling both Europe and Asia, it is the scientific and educational city of the Ural region. It’s situated largest region in the Urals. It enjoys stable economic growth in the central part of Eurasia on the eastern slopes of the Ural 114 MIN GUESTS VISIT MEGA 31% 57% and, according to the majority of key social and economic mountains, on the banks of the Iset River. Ekaterinburg is one 2.5 TIMES PER MONTH AWERAGE DWELL TIME FAMILIES WITH OF CUSTOMES development indicators, is among the top ten regions in the of the largest financial and business centres of Russia with KIDS ARE MARRIED Russian Federation. Over 20 countries have offices here including many trans-national corporations, foreign consulates and the US, UK, Germany, the Czech Republic, China, France, federal and regional credit and finance organisations. Hungary and Vietnam. The major cities are Ekaterinburg, Nizhny Tagil, Kamensk-Uralsky and Pervouralsk. 813 EUR AVERAGE 79% 36 YEARS OLD 61% MONTHLY INCOME REGULLAR AVERAGE WOMEN CUSTOMERS CUSTOMER Sverdlovsk Region: Ekaterinburg
km2
16.8 BILLION EUR RETAIL TURNOVER 194.307 km2 AREA OF THE REGION 4.329.341 POPULATION
Industries:
CONSTRUCTION MECHANICAL METAL PROCESSING PETROCHEMICAL ENGINEERING
City of Ekaterinburg:
468 km 1.444.439 CITY AREA POPULATION USE THIS AS THE COLOURED Family fashion Classic fashion KEY FOR CATEGORIES Sport Service 102.000 SQM Family fashion Young fashion Food GLA
Sport Electronics
High + young fashion
Electronics
Classic fashion
Service
Food
Entertainment 155 STORES
5.800 PARKING SPACES
PAUL BAKERY
EMELYA
79% REGULLAR CUSTOMERS
61% WOMEN The ultimate family environment
A breathtaking wide-scale redesign inspired by the natural Open spaces, natural light and an enriching retail environment beauty of the Urals. This spectacular upgrade will offer the will welcome visitors around the centre. And with a newly latest in retail, a new family oriented food court and a shopping developed ‘Taste Boulevard’ divided into zones, each with experience like no other. With tenants like H&M, Zara, Reserved its own design – we’re creating a more compelling shopping and Adidas framed by open and inviting design features – MEGA experience for people to enjoy their lives. Ekaterinburg is a truly inviting destination.
96% 114 MIN BRAND AWERAGE AWARENESS DWELL TIME IKEA Centres Russia | +7 495 221 33 11 | [email protected] | www.ikeascr.com