MEGA Ekaterinburg Ekaterinburg, A naturally

high footfall 17 MLN VISITORS ANNUALLY

One of the most popular shopping destinations in the Urals. whilst MEGA Ekaterinburg is being remodelled to become the Ekaterinburg is surrounded by several major satellite cities in a strongest family destination. Catering for every age, gender highly developed industrial region that is 1.5 times above average and budget, we’re set to become the most sought after meeting on the Russian purchasing power index. The reachable population place for the whole region to shop, socialize and spend more already delivers over 17 million visitors annually to the centre, time together.

Lys’va

Verkhnyaya

Nizhniy

Alapaevsk

Nev’yansk

Kirovgrad Resh Artyemozskiy

Novoural’sk

Asbest Sredneural’sk Verkhnyaya Pervoural’sk Sukhoy Log Beryezovskiy

Revda Zarechnyy

Krasnoufimsk

Sysert’ Catchment Areas People Distance Kemensk-’skiy ● Primary 458,820 < 10 km

● Secondary 1,330,150 10–20 km

● Tertiary 1,765,570 20–184 km

Total area: 3,554,540 Snezhinsk 59 14 Verkhniy Ufaley 31% CUSTOMERS COME BY CAR BUS ROUTES FAMILIES HAVE KIDS UNDER 16

Ozyersk Kyshtyn A region with Loyal customers strong potential MEGA Ekaterinburg is located in the western outskirts of Sverdlovsk. MEGA is loved by families, lifestyle and experienced guests alike city.

The Sverdlovsk region The city of Ekaterinburg

The Sverdlovsk region is part of the Russian Federation and the Ekaterinburg is the main administrative, industrial, cultural, Ural Federal District. Straddling both and Asia, it is the scientific and educational city of the Ural region. It’s situated largest region in the Urals. It enjoys stable economic growth in the central part of Eurasia on the eastern slopes of the Ural 114 MIN GUESTS VISIT MEGA 31% 57% and, according to the majority of key social and economic mountains, on the banks of the River. Ekaterinburg is one 2.5 TIMES PER MONTH AWERAGE DWELL TIME FAMILIES WITH OF CUSTOMES development indicators, is among the top ten regions in the of the largest financial and business centres of Russia with KIDS ARE MARRIED Russian Federation. Over 20 countries have offices here including many trans-national corporations, foreign consulates and the US, UK, Germany, the Czech Republic, China, France, federal and regional credit and finance organisations. Hungary and Vietnam. The major cities are Ekaterinburg, , Kamensk-Uralsky and . 813 EUR AVERAGE 79% 36 YEARS OLD 61% MONTHLY INCOME REGULLAR AVERAGE WOMEN CUSTOMERS CUSTOMER Sverdlovsk Region: Ekaterinburg

km2

16.8 BILLION EUR RETAIL TURNOVER 194.307 km2 AREA OF THE REGION 4.329.341 POPULATION

Industries:

CONSTRUCTION MECHANICAL METAL PROCESSING PETROCHEMICAL ENGINEERING

City of Ekaterinburg:

468 km 1.444.439 CITY AREA POPULATION USE THIS AS THE COLOURED Family fashion Classic fashion KEY FOR CATEGORIES Sport Service 102.000 SQM Family fashion Young fashion Food GLA

Sport Electronics

High + young fashion

Electronics

Classic fashion

Service

Food

Entertainment 155 STORES

5.800 PARKING SPACES

PAUL BAKERY

EMELYA

79% REGULLAR CUSTOMERS

61% WOMEN The ultimate family environment

A breathtaking wide-scale redesign inspired by the natural Open spaces, natural light and an enriching retail environment beauty of the Urals. This spectacular upgrade will offer the will welcome visitors around the centre. And with a newly latest in retail, a new family oriented food court and a shopping developed ‘Taste Boulevard’ divided into zones, each with experience like no other. With tenants like H&M, Zara, Reserved its own design – we’re creating a more compelling shopping and Adidas framed by open and inviting design features – MEGA experience for people to enjoy their lives. Ekaterinburg is a truly inviting destination.

96% 114 MIN BRAND AWERAGE AWARENESS DWELL TIME IKEA Centres Russia | +7 495 221 33 11 | [email protected] | www.ikeascr.com