sign in sign up
<<
Home , Atlanta Bread Company, Blimpie, Burgerville, Daylight Donuts, El Pollo Loco (Mexico), Fatburger

QSR and Fast Casual Competition

Benchmark / June 2017

1 Website: http://www.sense360.com Share the knowledge: contents

How To Use This Report 3 “National” Benchmarks

Executive Summary (Premium) #

Share of Visits Score 4

Frequency Score 6 Loyalty Score 8 Brand Draw Score 10

Personalized Analysis (Premium) # “DMA” Benchmarks (Premium) Los Angeles #

Dallas-Ft. Worth #

Chicago #

Philadelphia # “Per-meal” Benchmarks (Premium)

Breakfast #

Lunch #

Dinner #

Late-night # Appendix

The Sense360 Methodology 14

Competitive Set 15

2 How To Use This Report

Sense360 is an insights firm with a panel of over 2 million anonymous consumers and data on more than 150 million consumer trips per month. By understanding the visits and journeys of millions of people in the real-world, we are able to provide and retailers with detailed competitive and consumer insights.

Below is a description of the performance metrics measured in this report:

Share of Visits Score - This score is a direct measurement of the percentage of all QSR Visits garnered by the speci- fied brand.

Frequency Score - This score is a measurement of how many times the average customer visits the specified brand per month. A score of 1.0 means that guests visit a brand 1 time per month.

Loyalty Score - This score measures customers’ commit- ment to a brand vs. the QSR category. In other words, if a customer visits QSR Brand [x], what percentage of that customer’s visits does Brand [x] account for vs. the rest of the QSR category.

Brand Draw Score - This score is essentially a localized Share of Visits that helps you understand what percentage of QSR visits within 0.5 miles of a brand’s locations were to that specific brand. This helps you understand the ability of a brand to draw customers who are within close proximity of one of its locations.

Our data goes way beyond this benchmark. Schedule a demo.

[email protected] 3 3 National Share of Visits Score Measures the percentage of total Visits per brand across the USA during June 2017. We observed 5,000+ Visits for each of the following restaurants. Rank Brand/ Visit Share Trending Rank Brand/ Visit Share Trending 1 McDonald's 16 18.3% = 1.2% = 2 17 10.8% = 1.0% = Panda 3 18 Express 7.9% = 1.0% = Steak 'n 4 Bell 19 Shake 5.0% = 0.9% = 5 Wendy's 20 Jersey Mike's 4.6% = 0.9% + 6 Chick-fil-A 21 Culver's 4.4% = 0.9% - 7 22 Zaxby's 4.2% = 0.8% = Sonic Firehouse 8 Drive-In 23 Subs 3.3% = 0.8% + Dunkin' 9 Donuts 24 3.1% = 0.8% - 10 Arby's 25 ' 2.5% = 0.7% + 11 KFC 26 Jimmy John's 2.4% = 0.7% - 12 27 2.4% = 0.7% = Carl's Jr. / 13 Hardee's 28 In-N-Out 2.0% = 0.7% = Jack in 14 the Box 29 1.8% = 0.6% = 15 Chipotle 30 Einstein Bros 1.3% = 0.6% =

Visit Share measures the percentage of all QSR Visits garnered by the specified brand.

Trending measures a brand against the prior month. In order to measure trends, we must have observed 5k+ visits for that brand for both months. + Rank improved m/m Rank stayed even m/m - Rank declined m/m N/A Did not qualify for ranking last month Our data goes way beyond this benchmark. Schedule a demo. Our data goes way beyond this benchmark. Schedule a demo.

[email protected] 4 [email protected] 4 National Share of Visits Score Measures the percentage of total Visits per brand across the USA during June 2017. We observed 5,000+ Visits for each of the following restaurants. Rank Brand/ Visit Share Trending Rank Brand/ Visit Share Trending 31 46 0.5% = 0.3% + Checkers / Raising 32 Rally's 47 Cane's 0.5% = 0.3% - 33 48 White Castle 0.5% = 0.3% - 34 49 Schlotzsky's 0.5% = 0.2% + Long John 35 Silver's 50 0.5% = 0.2% - Bruegger's 36 51 Bagels 0.4% + 0.2% + 37 52 0.4% - 0.2% - 38 Captain D's 53 Taco John's 0.4% = 0.2% + Moe's 39 Southwest 54 TCBY 0.3% + 0.2% + Church's 40 Chicken 55 0.3% - 0.2% - 41 Market 56 Noodles & Co. 0.3% = 0.2% = Tropical 42 Smoothie Cafe 57 A&W 0.3% + 0.2% = 43 58 Jason's Deli 0.3% - 0.2% = The Coffee 44 59 Bean 0.3% + 0.2% = Braum's 45 Ice Cream - 60 Potbelly + 0.3% 0.2%

Visit Share measures the percentage of all QSR Visits garnered by the specified brand.

Trending measures a brand against the prior month. In order to measure trends, we must have observed 5k+ visits for that brand for both months. + Rank improved m/m Rank stayed even m/m - Rank declined m/m N/A Did not qualify for ranking last month Our data goes way beyond this benchmark. Schedule a demo.

[email protected] 5 5 National Frequency Score Measures the frequency with which the average customer visited each brand during June 2017. We observed 5,000+ Visits for each of the following restau-

Rank Brand/Freq. Trending Rank Brand/Freq. Trending 1 McDonald's 16 Smoothie King 2.19 = 1.56 = Tropical 2 Starbucks 17 Smoothie Cafe 1.97 = 1.56 = Sonic 3 Drive-In 18 Wendy's 1.83 + 1.55 + Braum's 4 Tim Hortons 19 Ice Cream 1.82 - 1.54 + Dunkin' 5 Donuts 20 Burger King 1.79 = 1.54 = 6 Chick-fil-A 21 Jamba Juice 1.77 = 1.53 - 7 Whataburger 22 Culver's 1.74 = 1.53 = 8 Subway 23 El Pollo Loco 1.69 = 1.52 + 9 Bojangles' 24 TacoTime 1.68 = 1.52 + Jack in 10 the Box 25 Zaxby's 1.64 = 1.52 = 11 Del Taco 26 Einstein Bros 1.59 = 1.52 - Blimpie 27 Dairy Queen 12 1.59 + 1.50 + 28 Togo's 13 1.59 + 1.50 + The Coffee Bean 29 Taco Cabana 14 1.58 + 1.50 + Carl's Jr. / Hardee's - 30 TCBY 15 1.58 1.49 +

Frequency measures the number of times each guest visits a brand in the given month.

Trending measures a brand against its prior month ranking. In order to measure trends, we must have observed 5k+ visits for that brand for both months. + Rank improved m/m Rank stayed even m/m - Rank declined m/m N/A Did not qualify for ranking last month Our data goes way beyond this benchmark. Schedule a demo. Our data goes way beyond this benchmark. Schedule a demo.

[email protected] 6 [email protected] 6 National Frequency Score Measures the frequency with which the average customer visited each brand during June 2017. We observed 5,000+ Visits for each of the following restau-

Rank Brand/Freq. Trending Rank Brand/Freq. Trending Bruegger's Steak 'n 31 Bagels 46 Shake 1.49 - 1.44 + 32 Taco John's 47 KFC 1.48 - 1.44 = 33 Quiznos 48 WingStreet 1.48 + 1.43 - Caribou 34 Coffee 49 Panera Bread 1.48 - 1.43 - Moe's 35 Southwest 50 Captain D's 1.48 - 1.43 + 36 51 Jason's Deli 1.47 - 1.42 = 37 Krystal 52 1.47 + 1.42 - Firehouse 38 In-N-Out 53 Subs 1.46 + 1.42 + Chicken 39 Express 54 Popeyes 1.46 - 1.41 - Panda 40 Jersey Mike's 55 Express 1.46 - 1.40 + White Castle 56 Qdoba 41 1.46 + 1.40 + 42 Arby's 57 A&W 1.46 + 1.40 + Checkers / 43 Rally's 58 Schlotzsky's 1.45 + 1.39 + Raising 44 Chipotle 59 Cane's 1.45 = 1.39 + Church's Wiener- 45 Chicken + 60 schnitzel + 1.45 1.39

Frequency measures the number of times each guest visits a brand in the given month.

Trending measures a brand against its prior month ranking. In order to measure trends, we must have observed 5k+ visits for that brand for both months. + Rank improved m/m Rank stayed even m/m - Rank declined m/m N/A Did not qualify for ranking last month Our data goes way beyond this benchmark. Schedule a demo.

[email protected] 7 7 National Loyalty Score Measures how loyal the average guest was to each brand vs. the competitive set during June 2017. We observed 5,000+ Visits for each of the following restaurants. Rank Brand/Loyalty Trending Rank Brand/Loyalty Trending 1 McDonald's 16 Dairy Queen 36.1% = 24.6% - 2 Starbucks 17 Einstein Bros 34.5% = 24.3% + Dunkin' 3 Donuts 18 Panera Bread 33.0% = 24.3% - 4 Tim Hortons 19 Burger King 30.8% = 24.3% - 5 Subway 20 Wendy's 28.5% = 24.3% + Sonic The Coffee 6 Drive-In 21 Bean 27.1% = 24.2% - 7 Chick-fil-A 22 Jamba Juice 27.0% = 24.2% - Bruegger's 8 Bagels 23 Taco Bell 26.1% + 24.1% = Moe's 9 Culver's 24 Southwest 25.9% = 24.1% - Caribou 10 Coffee 25 Smoothie King 25.7% - 24.0% = Jack in Whataburger 26 the Box 11 25.5% + 23.7% + Blimpie 27 Chipotle 12 25.2% + 23.6% + TacoTime 28 Baja Fresh 13 24.9% - 23.5% - Taco John's 29 TCBY 14 24.9% - 23.5% - 30 Jersey Mike's 15 24.9% + 23.3% +

Loyalty measures the percentage of all QSR Visits garnered by the specified brand but limited to only those custom- ers who visited the specified brand at least once. Trending measures a brand against the prior promo period. In order to measure trends, we must have observed 5k+ visits for that brand for both periods. + Rank improved m/m Rank stayed even m/m - Rank declined m/m N/A Did not qualify for ranking last month Our data goes way beyond this benchmark. Schedule a demo. Our data goes way beyond this benchmark. Schedule a demo.

[email protected] 8 [email protected] 8 National Loyalty Score Measures how loyal the average guest was to each brand vs. the competitive set during June 2017. We observed 5,000+ Visits for each of the following restaurants. Rank Brand/Loyalty Trending Rank Brand/Loyalty Trending Boston 31 Bojangles' 46 Market 23.2% + 21.9% - Firehouse 32 Qdoba 47 Subs 23.2% + 21.9% - Steak 'n 33 A&W 48 Shake 23.2% + 21.8% = 34 Quiznos 49 Del Taco 23.1% - 21.8% + 35 Potbelly 50 WingStreet 23.0% + 21.5% - Carl's Jr. / 36 Hardee's 51 White Castle 23.0% = 21.5% = 37 Noodles & Co. 52 Pei Wei 23.0% - 21.4% + 38 In-N-Out 53 Zaxby's 22.9% + 21.4% = 39 Five Guys 54 El Pollo Loco 22.7% = 21.4% = 40 Togo's 55 Fuddrucker's 22.6% + 21.3% + Braum's Checkers / Ice Cream 56 Rally's 41 22.3% + 21.1% + 42 Jimmy John's 57 Popeyes 22.2% - 21.0% - 43 Arby's 58 Which Wich 22.2% = 21.0% - McAlister's Jason's Deli 59 Deli 44 22.1% + 20.9% + 45 KFC 60 Taco Cabana 22.0% + 20.6% =

Loyalty measures the percentage of all QSR Visits garnered by the specified brand but limited to only those custom- ers who visited the specified brand at least once. Trending measures a brand against the prior promo period. In order to measure trends, we must have observed 5k+ visits for that brand for both periods. + Rank improved m/m Rank stayed even m/m - Rank declined m/m N/A Did not qualify for ranking last month Our data goes way beyond this benchmark. Schedule a demo.

[email protected] 9 9 National Brand Draw Measures the percentage of total QSR Visits within 0.5 mile of a brand’s locations that were to that brand. We observed 5,000+ Visits for each of the following restaurants. Rank Brand/Draw Trending Rank Brand/Draw Trending 1 McDonald's 16 A&W 32.5% = 17.2% + Carl's Jr. / 2 In-N-Out 17 Hardee's 29.4% = 16.8% - 3 Culver's 18 Zaxby's 28.0% = 16.6% - Jack in 4 Starbucks 19 the Box 27.6% = 16.6% = Tropical 5 Chick-fil-A 20 Smoothie Cafe 27.4% = 16.2% + 6 Whataburger 21 Taco Bell 23.8% + 15.8% - Sonic 7 Drive-In 22 Wendy's 23.4% - 15.4% = 8 Bojangles' 23 Subway 20.5% + 15.3% + 9 Dairy Queen 24 Del Taco 20.4% + 15.0% - Braum's Ice Cream 25 TacoTime 10 20.2% - 14.5% + Church's Tim Hortons 26 Chicken 11 19.8% - 14.4% + Steak 'n Shake 27 TCBY 12 19.6% + 14.3% + Dunkin' Bruegger's Donuts 28 Bagels 13 19.4% - 14.2% - The Coffee 14 Bean 29 Jamba Juice 18.8% = 14.2% - Taco John's 30 Einstein Bros 15 17.3% + 14.1% -

Draw measures the percentage of all QSR Visits garnered by the specified brand when limiting the addressable market to those Visits within 0.5 miles of all the specified brand’s locations. Trending measures a brand against the prior month. In order to measure trends, we must have observed 5k+ visits for that brand for both months. + Rank improved m/m Rank stayed even m/m - Rank declined m/m N/A Did not qualify for ranking last month Our data goes way beyond this benchmark. Schedule a demo. Our data goes way beyond this benchmark. Schedule a demo.

[email protected] 10 [email protected] 10 National Brand Draw Measures the percentage of total QSR Visits within 0.5 mile of a brand’s locations that were to that brand. We observed 5,000+ Visits for each of the following restaurants. Rank Brand/Draw Trending Rank Brand/Draw Trending Chicken 31 Express 46 Togo's 14.0% - 12.1% = Raising 32 Cane's 47 Captain D's 13.9% + 12.1% = 33 Burger King 48 Fuddrucker's 13.8% - 11.9% + Checkers / 34 Rally's 49 KFC 13.8% + 11.8% - Wiener- 35 Blimpie 50 schnitzel 13.5% + 11.0% + McAlister's 36 Popeyes 51 Deli 13.2% - 10.7% + 37 Taco Cabana 52 Schlotzsky's 13.1% - 10.4% + 38 Arby's 53 Taco Bueno 13.0% + 10.4% - Boston 39 Krystal 54 Market 12.8% + 10.2% = 40 El Pollo Loco 55 Chipotle 12.8% - 10.1% + Smoothie King 56 Baja Fresh 41 12.7% - 10.0% + Long John 42 White Castle 57 Silver's 12.7% = 10.0% + 43 Jersey Mike's 58 Panera Bread 12.6% - 9.7% + Krispy Kreme 59 Jason's Deli 44 12.4% + 9.7% + Firehouse Moe's 45 Subs 60 Southwest 12.2% - 9.5% +

Draw measures the percentage of all QSR Visits garnered by the specified brand when limiting the addressable market to those Visits within 0.5 miles of all the specified brand’s locations. Trending measures a brand against the prior month. In order to measure trends, we must have observed 5k+ visits for that brand for both months. + Rank improved m/m Rank stayed even m/m - Rank declined m/m N/A Did not qualify for ranking last month Our data goes way beyond this benchmark. Schedule a demo.

[email protected] 11 11 Upgrade for Complete Access If you enjoyed this report, consider an upgrade to earn Complete Benchmark Access and much more! Complete Access gives you a significant competitive edge by unlocking access to Sense360’s entire benchmark database. Members receive:

Our Complete Analytics Suite

Granular Data Cuts Trend Analysis Real-time Data See the trees not just the forest Understand yesterday and today Answer today’s questions (see the region, DMA and meal-time, (in order to predict tomorrow) using today’s data not just the national) (not last quarter’s data)

Multiple Ways to Access our Data

PDF Report Dashboard Excel File Professional Analysis

A Dedicated Data Analyst

25% Discount on Custom Research

Contact us to learn more about Sense360 membership http://www.sense360.com

[email protected] 12 Sense360 Insights

Appendix

13 The Sense360 Methodology

Sense360’s sensor technology is on more than 2 million devices in the US. Our panel generates over 1.5 terabytes of anonymous movement and location data every single day and provides a Our Panel detailed view of over 150 million user-visits a month.

Our panel is highly representative and we are constantly refining our weighting to ensure the highest confidence interval possible. Representative We monitor the representativeness of our panel geographically, and by demo.

Our sensor tech uses mobile sensors built into smartphones to understand user location and activity while maintaining user privacy/ anonymity. We’ve trained our algorithms with more than 100,000 Our Tech labeled data points and incorporate data from the GPS, accelerometer, gyroscope, barometer, wifi, ambient light, and many other sensors.

The sensor-data provides us with an anonymous but highly Passive Insights accurate understanding of where, how, and when people visit physical locations and businesses.

We also survey users based on the underlying sensor data to confirm visits and to understand why they did what our sensor Surveys data observed.

We are constantly checking ourselves, our methodology, and our tech for accuracy. As an example, we have a group of dozens of Fact-Checking “mystery counters” who physically go to locations and manually count traffic so that we can compare and validate our data. 14 Competitive Set

Below is the full set of QSRs and Fast Casuals that were considered for the Competitive Benchmark Report.

brand eatingcat- Burger A&W Restaurant American Carl's Jr. / Hardee's Burger Bakers Square American Checkers / Rally's Burger American Burger Camille's Sidewalk Cafe American Culver's Burger Chop't American Burger Cosi American Five Guys Burgers and Fries Burger Farmer Boys American Fuddrucker's Burger Flowers Baking Company American Good Time Burgers Burger Freshii American In-N-Out Burger Burger Noodles & Company American Burger Saladworks American Burger Steak 'n Shake American Krystal Burger Sweetgreen American Burger American McDonald's Burger Zoe's Kitchen American Roy Rogers Restaurant Burger Asian Burger Asian Sonic Drive-In Burger Asian Burger Shophouse Southeast Asian Asian The Habit Burger WaBa Grill Asian Wendy's Burger Arctic Circle Burger Whataburger Burger Burger White Castle Burger Blake's Lotaburger Burger Bojangles' Chicken Burger King Burger Chick-fil-A Chicken Burgerfi Burger Chicken

15 Competitive Set (Page 2)

Below is the full set of QSRs and Fast Casuals that were considered for the Competitive Benchmark Report.

Church's Chicken Chicken Dairy Queen Crown Fried Chicken Chicken Dessert Chicken Dessert KFC Chicken TCBY Dessert PDQ Chicken Jamba Juice Popeyes Famous Fried Chicken Chicken Drink Raising Cane's Chicken Fingers Chicken Smoothie King Drink Wingstop Chicken Tropical Smoothie Cafe Drink Zaxby's Chicken L&L Hawaiian Hawaiian Coffee Baja Fresh Mexican Grill Mexican Coffee Mexican Bruegger's Bagels Coffee Mexican Coffee Chronic Mexican Coffee Del Taco Mexican Coffee El Pollo Loco Mexican Dunkin' Donuts Coffee Freebirds Mexican Einstein Bros Bagels Coffee Hot Head Mexican It's A Grind Coffy House Coffee Moe's Southwest Grill Mexican Krispy Kreme Coffee Qdoba Mexican Grill Mexican Peet's Coffee & Tea Coffee Roberto's Taco Shop Mexican Seattle's Best Coffee Coffee Rubio's Mexican Starbucks Coffee Coffee Taco Bell Mexican The Coffee Bean & Tea Leaf Coffee Taco Bueno Mexican Tim Hortons Coffee Taco Cabana Mexican Tully's Coffee Coffee Mexican Braum's Ice Cream & Dairy Dessert Taco John's Mexican

16 Competitive Set (Page 3)

Below is the full set of QSRs and Fast Casuals that were considered for the Competitive Benchmark Report.

Taco Mayo Mexican Penn Station East Coast Subs Taco Tico Mexican Pit Sandwich TacoTime Mexican Sandwich Blaze Pizza Pizza Sandwich Donatos Pizza Quiznos Sandwich MOD Pizza Pizza Sandwich Pieology Pizzeria Pizza Schlotzsky's Sandwich / WingStreet Pizza Sub Station II Sandwich Pizzeria Locale Pizza Subway Sandwich Arby's Sandwich Togo's Sandwich Bread Company Sandwich Which Wich Sandwich Blimpie Sandwich Captain D's Seafood Restaurants Seafood Charley's Grilled Subs Sandwich Sandwich D'Angelo Sandwich Eegee's Sandwich Sandwich Great Harvest Bread Co Sandwich Great Steak Sandwich Jason's Deli Sandwich Jerry's Subs & Pizza Sandwich Jersey Mike's Subs Sandwich Jimmy John's Sandwich McAlister's Deli Sandwich Sandwich Panera Bread Sandwich

17