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B E Y O N D 2008 BEYO ND 2008 BEYO ND 2008 RS:X Beyond 2008 Contents • Introduction - 4 • The Provider - 5 • The Olympic Experience - 16 • RS:X Facts - 27 • RS:X Submission - 2012 Olympics Sailing Regatta - 36 RS:X - CONTENTS RS:X Beyond 2008 Introduction Dear Partners, Developing the RS:X as the Olympic One These efforts culminated in a successful Design Windsurfing Class was an exciting Olympic Regatta in Qingdao where I believe challenge for our company. We are proud the performance of the RS:X validated the of the success we have achieved with the design parameters established for Olympic RS:X. In conjunction with our partners of Windsurfing by the ISAF and proved the the ISAF, we have established the RS:X as a performance of the RS:X equipment. new vibrant and exciting International Olympic Windsurfing Class and possibly the As an ex-Olympic sailor myself, I have taken most technologically advanced sailing an intense interest in the development of equipment in the Olympic Regatta. Olympic sailing and our company is proud to have been involved with Olympic Sailing During four years of close collaboration with since 1992 when we supplied the Lechner top sailors and representatives of the ISAF, One Design Olympic Rig. Since 2000, we the RS:X Board and Rig has proven in have also been the exclusive supplier of 49er Olympic competition that it delivers an Class Sails and we were the provider of the impressive sailing performance in winds RS:X Boards and Rigs for the 2008 Olympic ranging from 3 – 30 knots which in itself is a Sailing Regatta. remarkable technical accomplishment. We look forward to maintaining our In addition, we have worked with the RS:X involvement with the ISAF in Olympic Sailing Class Association and the ISAF to establish and working with the RS:X Class National RS:X fleets around the world and a Organisation to widen the spread of National comprehensive calendar of RS:X events. and International RS:X events, building on the success of the last four years to create an outstanding Olympic Sailing Regatta in 2012. RS:X - INTRODUCTION 4 PRO VIDER RS:X Beyond 2008 PROVIDER Neil Pryde Limited (Pryde Group) designed and developed the RS:X Olympic Windsurfing Equipment and is the exclusive manufacturer. Neil Pryde Limited was established in Hong Kong in 1970 and is today a diversified Manufacturer, Marketer and Distributor of Actions Sports products and world leader in Windsurfing equipment with the Neil Pryde and JP Australia brands. The Pryde Group has annual sales in excess of US$100 million with more than 3000 employees world-wide. The company operates manufacturing facilities in China and Thailand and has established a world-wide distribution network centered around its wholly owned subsidiaries in North America and Europe. The resources available to the Pryde Group underwrite the company’s ability to deliver on its commitments to Olympic Windsurfing including support of the RS:X World Championships and World Youth Championships. The world-wide Distribution Network of the Pryde Group brings RS:X equipment within easy reach of sailors world-wide while our On-Line Spare Part service provides quick and convenient delivery on all essential parts to any RS:X sailor world-wide. RS:X - PROVIDER 6 RS:X Beyond 2008 Group Structure NEILPRYDE LIMITED Pryde Group Headquarters - Hong Kong Finance / Operations / Brand Management Strategy & Planning MANUFACTURING DISTRIBUTION COMPANIES BRAND UNITS PERFORMANCE PRYDE GROUP FRANCE SA CABRINHA MANUFACTURING European Distribution Hub Maui, Hawaii, USA China French Distribution Company PERFORMANCE PRYDE GROUP GMBH FLOW MANUFACTURING German Distribution Company San Clemente, California, USA Thailand Munich, Germany PRYDE UK LTD Redcar, Cleveland, UK JP-AUSTRALIA UK Distribution Company Austria ADVENTURE SPORTS INC. PRYDE WATERWEAR Miami, Florida, USA Hong Kong US Distribution Hub ADVENTURE SPORTS HAWAII NEIL PRYDE WINDSURFING Maui, Hawaii, USA Hong Kong ADVENTURE SPORTS ASIA PACIFIC Hong Kong RS:X - PROVIDER 7 RS:X Beyond 2008 Worldwide Offices Watersports Flow Sports Adventure Sports Inc Pryde Group Pryde Group Performance Pryde Group Design Centre USA USA France SA GMBH Manufacturing Headquarters Maui San Clemente Miami Grenay Munich Thailand Hong Kong Neil Pryde JP-Australia Performance Retail Store Brand HQ Manufacturing Maui Austria China Cabrinha Flow Pryde UK Ltd Neil Pryde Brand HQ Brand HQ UK & Pryde Maui San Clemente Cleveland Brand HQ Hong Kong RS:X - PROVIDER 8 RS:X Beyond 2008 Distribution Pryde Group products are sold into more than 68 countries worldwide through a network of wholly owned distribution companies and strategic distribution partnerships. Initially devised as a distribution and logistics network for the company’s own products, The Pryde Group now offers access to more than 3,500 retailers in the adventure and marine sports industry, making this an ideal launch platform for new Pryde Group brands looking to quickly broaden their global reach. With more than 30 years experience in the industry The Pryde Group has developed a first class reputation for successfully developing and marketing high performance products. The Pryde Group’s distribution network now plays an important role in ensuring the success of Pryde Group brands in the marketplace. RS:X - PROVIDER 9 RS:X Beyond 2008 Distribution - Europe Pryde UK Pryde Group GMBH Located in Redcar in the North East of England, Located in Munich, Pryde Group GmbH are Pryde UK is a newly formed joint venture that the sole distributors for Pryde Group brands in will substantially boost sales of Pryde Group Germany and Austria, servicing a dealer base brands in the influential UK market. of more than 550 stores with a selection of Winter and Summer sports products. As an island with a rich maritime history the UK offers enormous potential for growth in the In addition to the Pryde Group brands, they Sailing and Surfing markets as well as in our also distribute additional branded product lines existing Windsurfing Kiteboarding and covering snow helmets, protective wear, Snowboarding sectors. snowboarding tools & accessories and windsurf boards. Pryde Group France SA Located in Grenay, Pryde Group France SA are sole distributors for Pryde Group Products in France, with a dealer base of almost 600 stores. In addition to the Pryde Group brands, they also distribute additional branded product lines covering snow helmets, protective wear, snowboarding tools and accessories and windsurf boards. Pryde Group France SA has recently begun servicing dealers in Switzerland, Spain and Portugal. RS:X - PROVIDER 10 RS:X Beyond 2008 Distribution - North America Adventure Sports Inc. East Coast Canada Sales Office - Miami t 4BMFT.BOBHFNFOU - Water Sports Sales - Waterwear Sales - S. America & Caribbean Markets Asia U %JSFDU4BMFT Europe Flow Sports West Coast Caribbean HQ - San Clemente t'JOBODF t 0QFSBUJPOT t#SBOE.BOBHFNFOU - Flow 3FUBJM"DDPVOUT4FSWJDFE t 4BMFT.BOBHFNFOU South America - Winter Sports Sales - Winter Sports 590 - Water Sports 220 - Water Sports Sales t .BOVGBDUVSJOH4BMFT RS:X - PROVIDER 11 RS:X Beyond 2008 Distribution - Asia Pacific Pryde Group Asia Pacific Korea & Japan Adventure Sports Asia Pacific - ASAP Located within the PrydeGroup Hong Kong HQ, ASAP supplies Pryde Group brands to 15 countries around the Asia Pacific region. Indian Ocean Islands Australia & NZ RS:X - PROVIDER 12 RS:X Beyond 2008 Brands The Pryde Group owns a portfolio of Five brands, each targeting a specific niche in the marine and adventure sports markets. All of the Pryde Group brands are represented by premium priced, high performance products, and our aim for each of our brands is to be number one in its respective market or segment. Over the past decade, the Pryde Group has built a world-class reputation for the development of highly-engineered, elegantly designed products that sell at premium prices to a committed consumer base. The Pryde Group brand portfolio targets Marine and Adventure sport retailers with the intention of providing them with year-round earnings on a long-term basis. RS:X - PROVIDER 7 RS:X Beyond 2008 PrydeGroup Brands For full details of each of our brands visit these websites: neilpryde.com NeilPryde Windsurfing Cabrinha Kiteboarding neilprydewaterwear.com jp-australia.com cabrinhakites.com flow.com Pryde Waterwear JPA Windsurf Boards Flow Snowboarding RS:X - PROVIDER 14 RS:X Beyond 2008 Manufacturing With factories in China and Thailand, the Pryde Group’s manufacturing business employs more than 2,000 workers and operates under the name Performance Manufacturing. Developed initially to manufacture the company’s own products, Performance Manufacturing has emerged as a highly successful specialist manufacturer of high performance sports equipment for the Board Sports industry, supplying products to many of the leading brands. Performance Manufacturing products are divided largely between ‘hard goods’ and ‘soft goods’. Hard Goods includes technical equipment for Windsurfing, Kiteboarding and Snowboarding (i.e. Sails, rig parts, kites, snowboard boots & bindings). Soft Goods refers to the company’s extensive wetsuit & waterwear business and the production of sewn goods, such as sports and equipment bags and soft-sided accessories. China Thailand Fu Rong Sail & Kite Making Chiang Mai Neoprene Production Performance Apparel Wetsuits & Waterwear Waterwear Technical Hard Goods 7,560 sq/ft Sailing Rig Parts 200 Staff Snow Bindings 34,000 sq/ft 2,500 Staff RS:X - PROVIDER 15 T HE OLY MPIC EXPER IENCE RS:X Beyond 2008 RS:X - THE OLYMPIC EXPERIENCE 2008 17 RS:X Beyond 2008 Regatta Summary Pryde Group is proud to be the manufacturer of the RS:X and congratulates the medal winners in this prestigious event. The design brief laid down by ISAF in 2004 called for a board capable of performing in 3-30 knots and the RS:X lived up to this challenge as the conditions in Qingdao proved to be varied and testing. With strong currents and the wind dropping down to just 5 knots in Race Five and getting up to 22 knots in Race Seven, the RS:X took to the course alongside the other yachting classes and each race proceeded as scheduled.