International Journal of Management, Business, and Economics (IJMBE)
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Vignes Gopal Krishna........................................................................................................ 163 Supported by Sripatum University Editors: 2410/2 Phaholyothin Rd., Jatujak, Bangkok, 10900, Thailand Tel.: +66 2 579 1111, Fax.: +66 2 558 6868 Ungul Laptaned E-mail: [email protected] ,RDQQLV0DQLNDV Website: www.spu.ac.th Gilbert Nartea ,QWHUQDWLRQDO-RXUQDORI ¡ SRIPATUM UNIVERSITY IJMBE Management, Business, and Economics GRADUATE COLLEGE OF President Supported by Rutchaneeporn Pookayaporn Phukkamarn, Sripatum University, Thailand MANAGEMENT Dean of Graduate College of Management Vichit U-on, Sripatum University, Thailand |z~j}Ôjq}j Advisory Board &KXQ3LQJ=HQJ1HZ<RUN,QVWLWXWHRI7HFKQRORJ\86$ (ULF1J8QLYHUVLW\RI6RXWKHUQ4XHHQVODQG$XVWUDOLD -DVRQ'DYLG&HQWHQQLDO&ROOHJHRI$SSOLHG$UWV 7HFKQRORJ\&DQDGD -RKQ*URWK7H[DV$ 086$ .LUWKDQD6KDQNDU7RN\R,QVWLWXWHRI7HFKQRORJ\-DSDQ Orna Lavi Eleuch, Osaka University of Economics, Japan Rich Kim, Hanyang University, South Korea 6WHYH%\HUV,GDKR6WDWH8QLYHUVLW\86$ Publisher Ya Ling Kajalo, Helsinki School of Economics, Finland Sripatum University Press, Bangkok, Thailand Zhenzhong Ma, University of Windsor, Canada, Canada Copyright © 2015 Sripatum University Editor-In-Chief Ungul Laptaned, Sripatum University, Thailand All right reserved. No part of this publication may be reproduced, stored in a retrieval Associate Editor system, or transmitted in any form or by any means, electronic, ,RDQQLV0DQLNDV8QLYHUVLW\RI*UHHQZLFK8QLWHG.LQJGRP mechanical, photocopying, recording, or otherwise, without permission in writing from the editors. Guest Editor Gilbert Nartea, Lincoln University, New Zealand ,661 Secretariat Phongvitchulada Surakhan, Sripatum University, Thailand Editorial Board Graduate College of Management $QEDODJDQ.ULVKQDQ&XUWLQ8QLYHUVLW\RI7HFKQRORJ\0DOD\VLD Sripatum University, Building 11, floor 11, 2410/2 Phaholyothin Road,Jatujak, Bangkok 10900, Thailand $QVRQ.D.HXQJ$X7KH8QLYHUVLW\RI+RQJ.RQJ+RQJ.RQJ Tel: (+66) 2579 1111 ext. 3000 - 4 Fax: (+66) 2579 1111 ext. 3011 E-Mail: [email protected] &6ZDUQDODWKD5DMX$QQD8QLYHUVLW\,QGLD Chian-Son Westerlund, Helsinki School of Economics, Finland &KX+XL6WHLQHU3URJUDP/HDGHU8QLYHUVLW\RI'HUE\,VUDHOL &KXQ+XZ(VFDODQWH8QLYHUVLW\RI*HRUJLD86$ 'DQLHO$ULI7KH%ULWLVK8QLYHUVLW\,Q'XEDL8$( +VXQ0LQJ/HH7H[DV6WDWH8QLYHUVLW\6DQ0DUFRV86$ Huei-Zhen Gu, Lungwa University of Science and Technology, Taiwan ,+XD%RQ8QLYHUVLW\HUVLWL7XQ+XVVHLQ2QQ0DOD\VLD0DOD\VLD Jaroslav Laukkanen, University of Kuopio, Finland -DVSHU-RKQVRQ1RUWK'DNRWD6WDWH8QLYHUVLW\86$ /\)LH6XJLDQWR0RQDVK8QLYHUVLW\$XVWUDOLD 0DKHVKD.DSXUXEDQGDUD8QLYHUVLW\RI:HVWHUQ6\GQH\$XVWUDOLD Marc Lindblom, Helsinki School of Economics, Finland 6WXDUW*DUQHU(GLWK&RZDQ8QLYHUVLW\$XVWUDOLD Takashi Koshida, Matsue National College of Technology, Japan Tingyang Lewis Quynh Nhu, Vaasa University, Finland, Finland Victoria Chen, National Chung Cheng University, Taiwan Vineet Yamada, Nakamura Gakuen University, Japan :DQ6KLRX+X8QLYHUVLW\RI:HVWHUQ6\GQH\$XVWUDOLD :HQ<HQ(GZDUGV8QLYHUVLW\RI+DZDLL+LOR+DZDLL86$ <LNXDQ/HH6DQ)UDQFLVFR6WDWH8QLYHUVLW\86$ <LQJ6DL/R\ROD0DU\PRXQW8QLYHUVLW\86$ Sripatum International College Sripatum University, Building 11, floor 8, 2410/2 Phaholyothin Road, Jatujak, Bangkok 10900, Thailand Yungchih George Karjaluoto, University of Oulu, Finland Tel: (+66) 2579 1111 ext. 1017, 1018, 1308 Fax: (+66) 2558 6868 E-Mail: [email protected] ,QWHUQDWLRQDO-RXUQDORI Sripatum University, Thailand ,661 6ULSDWXP 8QLYHUVLW\ LV RQH RI WKH ROGHVW DQG PRVW SUHVWLJLRXV SULYDWH XQLYHUVLWLHV LQ¬ %DQJNRN¬ 7KDLODQG IJMBE Dr. Sook Pookayaporn established the university in 1970 under the name of "Thai Suriya College" in order Management, Business, and Economics WR FUHDWH RSSRUWXQLWLHV IRU 7KDL \RXWKV WR GHYHORS WKHLU SRWHQWLDO ,Q WKH FROOHJH ZDV SURPRWHG WR XQLYHUVLW\VWDWXVE\WKH0LQLVWU\RI8QLYHUVLW\$IIDLUVDQGKDVVLQFHEHHQNQRZQDV6ULSDWXP8QLYHUVLW\ Volume 2, Number 1, January - April 2015 ISSN: 2408-1914 "Sripatum" means the "Source of Knowledge Blooming Like a Lotus" and was graciously conferred on the FROOHJH E\ +HU 5R\DO +LJKQHVV WKH ODWH 3ULQFHVV 0RWKHU 6ULQDJDULQGUD¬ 6RPGHW 3KUD 6ULQDJDULQGUD ,QWHUQDWLRQDO-RXUQDORI0DQDJHPHQW%XVLQHVVDQG(FRQRPLFV Baromarajajanan). 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